UI/UX & Graphic Design Portfolio of Eldad Efata (2021)

Page 1

2018 - 2021

GRAPHIC DESIGN - UI PORTFOLIO Eldad Efata


*Kindly review this in two-page view Copyright © 2021 by Eldad Efata

All rights reserved. There are no part of this

publication may be reproduced or used in any form without consent of the designer.


CONTENTS 000

Curriculum Vitae

001

UI/UX Design

002

003

004

005

Eldad Efata

04

“Tilik Sejarah” Batik Banten Website

Final Project

08

Ara Hotel Gading Serpong

S2 - Magister Manajemen Teknologi UMN

College Assignment

Makala Creative

18 24

Aerowisata - Garuda Indonesia Group

Bekantan Creative

30

Makala Creative

34

BTN Solusi

Cuatrodia Creative

38

Mythology Digital Painting

College Assignment

42

Visuels.id

44

VCD UMN

46

Kleveru Organic Product Photography

Visuels.id

48

Luminarc Indonesia Instagram Content

Visuels.id

52

Brand Identity

Editorial Design

Kementerian Pendidikan dan Kebudayaan

Concept Art & Graphic Assets

Illustration

Mascot Design

006

007

Infographic & Icon Design for UI

Photography

Social Media


Curriculum Vitae

Eldad Efata

WhatsApp Email LinkedIn Portfolio

+6281278409137 designbyeldad@gmail.com linkedin.com/in/eldadefata bit.ly/eldadefataportfolio

Education 2017 - 2021

S1 - Visual Communication Design (DKV) Universitas Multimedia Nusantara GPA : 3.91 / 4.0

Work Experiences 2021 A passionate designer based in Tangerang who recognized as an Adobe Certi�ied Professional in Visual Design. I like to go into a deep conversations as well as design with depth of meaning.

Website of DKV UMN for AUN-QA Preparation

2020

Interest Branding Illustration UI/UX Design Photography Digital Imaging

Certification

2020

Visuels.id Remote Graphic Designer

Website of Visuels.id Brand mascot of Visuels.id Product Photography for Kleveru Motion graphic for Panelo SignageGo Logo & social media design for Hineni Dental Clinic Social media design & digital imaging artist for Luminarc

2019 - 2020

Bekantan Creative Freelance Graphic Designer

Marketing kit of PT Aero Wisata - Garuda Indonesia Group Company pro�ile of PT Aneka Ragam Group

2019 - 2020

Makala Creative Art Director & Graphic Designer

Fasilitator books of Kementerian Pendidikan dan Kebudayaan Motion graphic assets about Bantuan Operasional Sekolah Brand identity of S2 - Magister Manajemen Teknologi UMN

2019

Adobe Certi�ied Professional in Visual Design

04

Cuatrodia Creative Graphic Design Intern

Concept art & graphic assets for BTN Solusi Motion graphic assets for KPK Motion graphic assets for Gojek J3K Gofood Storyboard for Gojek Paylater Motion graphic assets for Wall’s Feast Motion graphic assets for Heinz

Software Proficiency Adobe Photoshop Adobe Illustrator Adobe Premiere Pro Adobe After Effects Adobe InDesign HTML & CSS Figma

DKV UMN Associate UI Designer & Front-end Developer

Kementerian Dalam Negeri Indonesia Curator Volunteer

Curating the works of Festival Gapura Cinta Negeri, Indonesia

CURRICULUM VITAE


Organization Experiences 2020

Creative Leader Forum 2020 - Professional Development Graphic Designer *A program formed for professional student development

2018 - 2019

Ultigraph 2019 - Sarasabhana President

*Annual graphic design festival and awards for college student

2019

U-Scope Magazine 2019 President

*First college manual of Universitas Multimedia Nusantara (UMN)

2018 - 2019

IMAGO 2019 Head of Art Division

*Annual student �inal project exhibition by FSD UMN

2018 - 2019

Obscura Photography Publication Division

*A photography student activity unit

2017 - 2018

Ultigraph 2018 - Kalavikasana Head of Public Relation Division

*Annual graphic design festival and awards for college student

2018

Obscura Exhibition 2018 Head of Documentation & Publication Division *Annual photography exhibition by Obscura Photography

Achievements Competition Exhibition

ELDAD EFATA

Nominee of Editorial Design Category - Ultigraph 2019 Best of Infographic Design Category - Ultigraph 2018 Selected Work of Packaging Design - EXTION 2019 Selected Work of 3D Modeling Design - EXTION 2019 Selected Work of Illustration - EXTION 2019 Selected Work of Pocket Book Design - EXTION 2018

05


Antoine de Saint-Exupery

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

06

DESIGN QUOTE


Selected Works of Eldad Efata 2018

PORTFOLIO

2021

07


001 UI/UX Design

Tilik Sejarah Batik Banten YEAR CATEGORY TYPE ROLE

2020

UI/UX Design Final Project Designer

Batik Banten is one of the batiks in Indonesia which is unique because it is lifted from the Terwengkal artifacts. Even so, the

existence of information and knowledge about batik Banten is not

yet safe from extinction again after it was lost in the 17th century when the Kingdom of Banten ended. This is due to the learning

media regarding training and the provided books have not been effective in conveying information about batik Banten.

Therefore, information media about batik Banten is needed to document and preserve batik Banten knowledge for the next

generation. The idea is to create a website as the main information media with a big idea “Reminiscent of Banten modesty across generations”. The big idea is manifested into a visual that is

relevant to both the target audience and the topic of batik Banten.

08

PORTFOLIO OF ELDAD EFATA


SELECTED WORKS

2018-2021

09


001 UI/UX Design

RESEARCH INFORMATION DESK RESEARCH

INTERVIEW AND FOCUS GROUP DISCUSSION

Banten ornament had disappeared

According to interview with Batik Banten industry

end of the Banten Kingdom period.

are only direct training and exhibitions. Based on the

in the 17th century along with the

stakeholders, the information media currently used

Therefore, Batik Banten which

results of the FGD with students in Banten, all

reintroduced in 2002 must be

participants stated that they did not know about Batik

preserved to maintain its existence.

Banten. However, they have an interest in it.

USER PERSONA USER BIO Budi Hartanto is a 16-year-old student who

lives in Banten and attends high school in Banten. Budi lives a modern life but he has a

great interest in Banten culture. He likes to learn new things only when it interest him. PERSONALITY

Creative and Considerate. Goal

Learn Banten culture in an interesting way. Frustration

Budi Hartanto, High School Student

Lack of motivation in learning and easily bored with conventional learning.

10

Photo by Rachmat P. R. on Unsplash

PORTFOLIO OF ELDAD EFATA


USER FLOW Landing Page Tilik Sejarah

Based on the School Course Curriculum

History

Ornament

Practice

Production

Learn the Background

Search Pattern

As a Student

As a Teacher

Select Name

Register / Login

Register / Login

Analize Color

Answer the Quiz

Select Media

Learn Philosophy

View Result

Search Student

Analize Ornament

Share

Accept Result

Identify the Ornament Source

Appreciate

Sources

SELECTED WORKS

2018-2021

11


001 UI/UX Design

Wireframe LOW-FIDELITY WIREFRAME (AFTER USER TEST)

SOME OF GRAPHIC ASSETS

12

PORTFOLIO OF ELDAD EFATA


HIGH-FIDELITY (AFTER USER TEST)

Hi-Fi Mockup Landing Page with Figma

Figma Desktop Website Prototype This “Tilik Sejarah” Batik Banten website has been formed into a prototype using Figma which can be accessed via link: bit.ly/tiliksejarah.

LOADING SCREEN

SELECTED WORKS

2018-2021

13


001 UI/UX Design

HIGH-FIDELITY - HISTORY

Hi-Fi Mockup Page History with Figma

SOME OF THE WIREFRAME

14

PORTFOLIO OF ELDAD EFATA


HIGH-FIDELITY - PATTERN

Hi-Fi Mockup Page Pattern with Figma

SOME OF THE WIREFRAME & STATE(S)

SELECTED WORKS

2018-2021

15


001 UI/UX Design

HIGH-FIDELITY - PRACTICE

Hi-Fi Mockup Page Practice with Figma

SOME OF THE WIREFRAME

16

PORTFOLIO OF ELDAD EFATA


HIGH-FIDELITY - PRODUCTION

Hi-Fi Mockup

Page Production with Figma

SOME OF THE WIREFRAME

SELECTED WORKS

2018-2021

17


002 Brand Identity

Ara Hotel Gading Serpong YEAR CATEGORY TYPE ROLE

2019

Re-branding

College Assignment Designer

Ara Hotel is a 3 star hotel under the auspices of the Parador Hotels which has been established for years. During this time, Ara Hotel has been re-branding itself 3 times, which means they still not

have strong and mature branding. Thus, a solid brand identity is needed in order to obtain long-standing identity.

The idea is to build Ara Hotel as a bleisure hotel. Bleisure is a

concept that combines business travel with family leisure. This is

based on the results of guest research that states that they are a family and also who are on a business trip.

18

PORTFOLIO OF ELDAD EFATA


SELECTED WORKS

2018-2021

19


002 Brand Identity

BRAND MARK The brand mark is made of 3 basic forms (star, initial A, and curve) using diagonal lines and

curve that obtained from the golden ratio to get a proportional shape. Those elements are combined into a minimalist and modern mark. LETTER MARK The logo type takes the concept of curves and lines on the brand mark to create unity on the

logo signature. To make a diagonal line, the

angle that obtained from the golden ratio is used to create a proportional letter shape.

Rounded letter corners is used to create a comfortable and dynamic impression.

SUPERGRAPHIC

Happy child

20

Mom nurturing her child

People doing presentation

PORTFOLIO OF ELDAD EFATA

Business meeting


Stationery & Merchandise

Room Amenities

SELECTED WORKS

2018-2021

21


002 Brand Identity

Mini Bar Amenities

Bathroom Amenities

22

PORTFOLIO OF ELDAD EFATA


Indoor Identi�ication Sign

WEBSITE DESIGN Initially, Ara Hotel had an independent website with

its own domain. However, in the end the website was merged with the Parador Hotels website. This

makes the information of the Ara Hotel to be limited, so that the website design is re-created in https://eldadefata.wixsite.com/arahotel accordance with the designed visual identity.

SELECTED WORKS

2018-2021

23


002 Brand Identity

S2 - Magister Manajemen Teknologi UMN YEAR CATEGORY TEAM CLIENT ROLE

2019

Branding

Makala Creative S2 - MMT UMN

Art Director & Designer

UMN runs its roadmap, which is making a master's program (S2). Due to restrictions by the Directorate General of Higher Education for the opening of the Master of Management (MM), UMN created a new program, the Master of Technology Management.

Therefore, MMT UMN needs a solid branding so that the brand message can be well communicated.

The idea is to build brand positioning that suitable for MMT UMN,

that is “to raise professional initiator in digital disruptive transformation”. In realizing that positioning, MMT UMN personality is formed through visual identity as a dynamic and innovative program.

24

PORTFOLIO OF ELDAD EFATA


SELECTED WORKS

2018-2021

25


002 Brand Identity

VALUE

LETTERFORM

The logo is made by reflecting the main

The logo is created using an acronym

UMN, which are Relevant, Acceleration,

To streamline the shape of the logo, a

points of Magister Manajemen Teknologi Transformation,

Innovation,

Applied

Science, and Dynamic Learning based on case study in the field.

from the program name, which is MMT.

merge of two m letters in a dynamic form is carried out. The use of letterform is intended to make it easier to remember.

Brand Guideline

26

PORTFOLIO OF ELDAD EFATA


Brand Collaterals

Of�icial Stamp

SELECTED WORKS

Billboard Promotion

2018-2021

27


002 Brand Identity

Logofolio

2

1

3

5

28

4

6

PORTFOLIO OF ELDAD EFATA


1

7

8

9

10

Makala Creative

2

Design Studio 5

Sego

LaRose Villas

SELECTED WORKS

3

Master Program 6

Instant Rice 9

S2 - MMT UMN

Hineni Dental Dental Clinic

10

Phoenix Choir

4

Choir Group 7

Ara Hotel 3 Star Hotel

Just Write! Brand Campaign

8

Cascara Coffee Shop

Angso Duo Cassava Chips

2018-2021

29


003 Editorial Design

Aerowisata - Garuda Indonesia Group YEAR CATEGORY TEAM CLIENT ROLE

2019 - 2020 Editorial

Bekantan Creative PT Aero Wisata

Art Director & Layouter

Aerowisata is a business under the auspices of Garuda Indonesia. At this time, Aerowisata has expanded its business to 6 LOBs.

Therefore, a new marketing kit and company pro�ile are needed to cover the marketing needs of Aerowisata and the 6 LOBs.

The idea is to build a folding map that contains a company pro�ile and brochures of 6 LoB. The concept of map folding is a window, as if the marketing kit is a window of Aerowisata to see the world through Indonesian culture.

30

PORTFOLIO OF ELDAD EFATA


SELECTED WORKS

2018-2021

31


003 Editorial Design

Aerowisata Overview

LOB(s) Services

32

PORTFOLIO OF ELDAD EFATA


Aerowisata Pro�ile

LOB(s) Overview

COMPANY PROFILE The design of each page is designed to be a uni�ied and also coherent with other marketing kits. Therefore, consistency is

created from the overall layout even though the weight of the

content of each LOB is different. The layout of the company pro�ile is designed modern and simple to be able to unite the entire visual LOB.

LOB(s) Certi�ications

SELECTED WORKS

2018-2021

33


003 Editorial Design

Kementerian Pendidikan dan Kebudayaan YEAR CATEGORY TEAM CLIENT ROLE

2019

Editorial

Makala Creative

Kementerian Pendidikan dan Kebudayaan Art Director & Layouter

The Ministry of Education and Culture (Kemendikbud) wants to

create modules for teaching materials for educators/ facilitators. Therefore, a layouter and illustrator are needed to realize the facilitator modules.

2 facilitator modules were made with material given by the authors and editors accompanied by supporting illustrations of the material so that the facilitators could easily understand the material given.

34

PORTFOLIO OF ELDAD EFATA


SELECTED WORKS

2018-2021

35


003 Editorial Design

36

Divider Page

Illustrated and Table Content

Module Content

Infographic Content

PORTFOLIO OF ELDAD EFATA


INFOGRAPHIC CONTENT Content in the form of simple infographics will

make long and gradual content easier for facilitators to grasp. It also makes it easier for facilitators to digest the stages. ILLUSTRATED CONTENT Some content is presented in the form of illustrations to support the understanding of

facilitators regarding the topic being discussed. Supporting illustrations are made simple so that they are easy to understand. DIVIDER Dividers from each chapter are designed to be

simple and easily recognized, so that the

facilitators can easily notice them. Simple and illustrated dividers are made to rest the eyes of the facilitators after reading a long text.

SELECTED WORKS

2018-2021

37


004 Concept Art & Graphic Assets

BTN Solusi Video YEAR CATEGORY TEAM CLIENT ROLE

2020

Concept Art & Graphic Assets Cuatrodia Creative BTN

Graphic Design Intern

BTN Solusi is a program initiated by BTN for millennials to be able

to own a house while saving. In this program, companies are provided with facilities to manage payroll for employee salaries as

well as provide credit facilities for home ownership for employees through KPR.

The idea is to create a 3D video to build public awareness regarding BTN Solusi with a duration of 60 "with a cutdown of 30". The concept raised is a childhood game to convey the analogy of advancing career ladder.

38

PORTFOLIO OF ELDAD EFATA


SELECTED WORKS

2018-2021

39


004 Concept Art & Graphic Assets

Isometric sketches for major objects in the scenes

Concept art from several scenes

of the video before 3D modeling and animation.

40

PORTFOLIO OF ELDAD EFATA


Some of the graphic assets used in the scenes as video supers

FINAL RESULT The full version of the video that has been done by the team can be seen by scanning the following QR Code:

3D Video Render

SELECTED WORKS

2018-2021

41


005 Illustration

Mythology Digital Painting YEAR CATEGORY TYPE ROLE

2018

Illustration

College Assignment Illustrator

Mythology is a "sacred" thing and has had its own portrayal long ago. However, the depiction of mythology has not been fully able

to adjust to the tastes of today's society. Therefore, there is a need to retool mythology in accordance with the current visual style.

An illustration of the results of digital painting that re-illustrates

mythology in the style favored by today's society. Dramatic

lighting techniques is used to maintain the "sacred" impression of mythology itself.

42

PORTFOLIO OF ELDAD EFATA


SELECTED WORKS

2018-2021

43


005 Illustration

Visuels.id’s Mascot Design YEAR

2020

CATEGORY

Illustration

CLIENT

Visuels.id

ROLE

Illustrator

CONCEPT

Visuels.id has the tagline "Dare to dreams, ready to visualize it". Through the values conveyed,

the

keywords

“dream”

and

“visualization” are taken. The persona search was carried out to describe the mascot with the

dreamer as a representation of Visuels.id. Unicorns and astronauts were obtained as

persona that capable of representing Visuels.id.

44

PORTFOLIO OF ELDAD EFATA


SELECTED WORKS

2018-2021

45


005 Illustration

INFOGRAPHIC DESIGN

46

PORTFOLIO OF ELDAD EFATA


VCD UMN Website dkv.umn.ac.id/aun

Infographic, Icon, and UI design for Visual Communication Design Website

SELECTED WORKS

2018-2021

47


006 Photography

Kleveru Organic Product Photography YEAR CATEGORY TEAM CLIENT ROLE

2020

Product Photography Visuels.id Kleveru

Photographer

Kleveru was inspired by stories of women about their respective skin types and problems related to how dif�icult it is to �ind beauty

products with ingredients that are suitable for sensitive skin owners. In 2020, Kleveru celebrates its second anniversary.

Therefore, Kleveru requires publication assets in the form of product photos.

The idea is to create photos of Kleveru products that are glamorous and elegant while remaining in simplicity. This is made

to welcome its anniversary in a friendly and graceful manner. Various products were photographed with a shining celebratory feel with simple props.

48

PORTFOLIO OF ELDAD EFATA


SELECTED WORKS

2018-2021

49


006 Photography

50

PORTFOLIO OF ELDAD EFATA


SELECTED WORKS

2018-2021

51


007 Social Media

Luminarc Indonesia Instagram Content YEAR CATEGORY TEAM CLIENT ROLE

2020

Social Media Content Visuels.id

Luminarc Indonesia

Designer & Digital Imaging Artist

Luminarc has a new visual identity as part of the company's brand

renewal strategy. The brand renewal strategy was made to re�lect their goal, which is "to reassert Luminarc's position as a major

player in the tableware industry". Every feature of their new

visual identity signi�ies their resolve to make Luminarc a more contemporary brand.

The idea is to create Instagram content that carries the concept of

"Feel Creative" that manifested in simple, stylish, and smart visuals. The minimalist and clean design used to convey a promotional message in an engaging and welcoming manner.

52

PORTFOLIO OF ELDAD EFATA


SELECTED WORKS

2018-2021

53



Thank you for viewing my portfolio Keep in touch with me through

+62 812 7840 9137

designbyeldad@gmail.com



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