CM July Issue 2021

Page 19

Tata Technologies wins B2BMX awards for its outstanding marketing campaign The Tata Technologies System ReSeT solutions addresses challenges across de-risking supply chain, demand & Manufacturing systems calibration, overall operations restart. The Digital ReSeT offers solutions for transforming digital customer journey, collaboration, supply chain, operations and realizing better products through smart manufacturing & Digital Twin. The Vehicle Engineering ReSeT delivers solutions across vehicle design & engineering with solutions such as eVMP an EV platform built for cars of the future, ePowertrain platform for eMobility. As Tata Technologies launched the solutions through the ReSeT campaign, it realized significant traction being generated among its customers, not only from the opportunities that were getting created, but also based on the customer feedback received in the net promoter score (NPS) survey in October, where it scored the highest ever NPS rating. The company's customers appreciated the agility and flexibility we exhibited in responding to the crisis and helping them address the challenges due to COVID-19 through flexible staffing, payment options and the suite of solutions to thrive in the new normal. Earlier, Frost & Sullivan, after studying Engineering Service Providers (ESPs) for six months had recognised Tata Technologies ReSeT campaign for facilitating digital transformation and help OEMs address COVID-19 challenges. CM

NTPC invites EOI for the sale of fly ash in Middle East and other regions

NTPC Ltd, India’s largest integrated power producer, in its endeavor towards 100% utilization of fly ash has invited Expression of Interest (EOI) for sale of fly ash from the designated ports of the Middle East and other regions. The tender application commenced on 1st July 2021, will conclude on 25th July 2021. Sustainable Ash utilization is one of the key concern areas at NTPC and the Company is ensuring sustainable solutions for complete utilisation for it. Fly Ash is a by-product of power generation with coal. The Fly Ash generated at NTPC stations is ideal for use in the manufacture of Cement, Concrete, Concrete Products, Cellular Concrete products and for Bricks / Blocks / Tiles. NTPC Ltd, has collaborated with Cement manufacturers around the country to supply Fly Ash. The power producer is leveraging Indian Railways’ sprawling network to transport Fly Ash in an economical and environment-friendly manner. || www.constructionmirror.com ||

To promote the use of Fly Ash bricks in building construction, NTPC has set up Fly Ash brick manufacturing Plants at its Coal based Thermal Power Plants. These bricks are being utilized in Plants as well as township construction activities exclusively. On average, 60 million Fly Ash bricks are being manufactured annually by NTPCs own Fly Ash brick Plants. As per the MoEF&CC directives, NTPC stations are keeping at least 20% of total Fly Ash produced in reserve for the issue to Fly Ash brick/ blocks/ tiles manufacturers and issuing Fly Ash free of cost to them. About 9% of the total Fly Ash produced in NTPCs stations, is being utilized by Fly Ash bricks/ blocks and tiles manufacturing units annually. Further, during the year 2020-21, almost 15 NTPC station supplies Fly Ash to various Road projects and Ash utilization crossed by nearly 20 million tonnes. Over the last five years the fly ash utilisation has grown up by 80% in the country. CM || July 2021 ||

Press release

Tata Technologies, a leading global engineering, and product development digital services company, has won two awards for its ‘ReSeT Campaign’ for helping businesses to navigate during the unprecedented pandemic and creating value for its customers. The engineering services and product development arm of Tata Group won the prestigious B2BMX awards for ‘Account based marketing campaign’FY21 and B2B choice award for its customer-centric approach focused on creating value for its customers. The well-designed and executed campaign was Tata Technologies response to the pandemic. The company saw an opportunity to address customer challenges in the new-normal by leveraging readily deployable solutions and launched COVID-19 Campaigns across its global client base. The objective behind ReSeT campaign was Reorganise, Stabilise and Thrive for the immediate, mid and long term respectively for various businesses. The key themes of the campaign included supply/chain issues and plant /manufacturing considerations, digital collaboration, application maintenance, and revised mobility designs and engineering considerations. Through its integrated digital offering called ReSeT, Tata Technologies helped automotive manufacturers identify the immediate challenges from the impact of the pandemic, devise action plans to stabilize manufacturing operations, and optimize operations to be well prepared in the post-COVID-19 era.

CONSTRUCTION MIR ROR

19


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.