Brand Identity v1

L I N E N - U N L I M I T E D

BRAND-IDENTITY re v i s i o n : 1

OCT2013

PLEASE NOTE: • All work presented should be considered a work in progress and is open for

discussion.

• All work is copyright Electrik 2013 Thanks for reading that. Let’s begin ...

Hi Guy and Jessica, Here are some options for the name of the new brand.

Please have a look and let us know what you think of them.

If you are not happy with these or would like us to try a different direction, please let us know and we will do our best to reflect this in our presentation.

Thank you.

Two Criteria of a Good Brand Name Part 1.

The brain is a busy machine, constantly computing information.

The easier you make it for people to memorize your name, the more successful you will become. Let’s see what characteristics your brain like: 1) It likes short names. An ideal consumer brand name should have two syllables. (Google, Wal-mart). Any name longer than three syllables is a concern.

2) It likes difference. As long as a name is different in its frame of reference, your brain will go the extra mile to remember it. (Kodak, Exxon) 3) It likes meaning. When it can associate a mental image with your product/service, it will remember it better. (Ford Mustang) 4) It likes emotions. Scientists prove that emotions enhance memory. Therefore, any name that can elicit emotions is easier to memorise. (Pampers)

Two Criteria of a Good Brand Name Part 2.

A strategically fit name should support the positioning of the brand. Whatever the brand promise is, the name should support and reinforce it. There are many ways of generating a strategically supportive name. Here are three of the most popular ones: 1) Use meaningful words: If the car you are marketing is tiny,then a name like Mini would be more desirable than Focus (Ford). Mini signals small size whereas Focus signals visual clarity.

A non-meaningful word (e.g. Xerox) is more appropriate when you have money and time to spend building your brand. This approach is more rewarding on the long run.

2) Use the power of melody: Use repetitive sounds. Our brains enjoy the melody of repeating sounds. Open up your grammar book and remember different ways of creating repetitive sounds.

No wonder why Coca Cola is so popular around the world.

3) Use suffixes and prefixes strategically: There are many ways to create new words in English language. Use of prefixes and suffixes is one of the most popular ways to do it. (Micro means small: Microsoft, Nov means new: Novartis)

Thread Count also thread counts. threadcount Premium feel, Industry Specific Good play on words, Meaningful Encompasses all soft furnishings

1

Fabrik

Edgy, Different, Short Industry Specific Encompasses all soft furnishings

2

Ecology

Meaningful, Sophisticated, Ecology (from Greek: “house”; “study of”) is the scientific study of interactions among organisms and their environment, such as the interactions organisms have with each other and with their abiotic environment

3

NichĂŠ also niche

Classy, Personal, Short Area of speciality Gentle

4

Residence

Meaningful, Market Specific, Sophisticated, Classy

5

Haven

Emotional, Place of Safety or Refuge, Short

6

Aura

Emotional, Positive, Short a distinctive and pervasive quality or character; air; atmosphere: a subtly pervasive quality or atmosphere seen as emanating from a person, place, or thing.

7

Soft Spot also softspot

Emotional, Gentle, Play on words Like if you have a soft spot for something, it is your weakness, you can’t resist it

8

Bliss also house of bliss

Emotional, Gentle, Positive

9

Nook

Short, Meaningful A corner of recess, especially one that offers someone seclusion or security

10

Lavish Living also lavish

Power of Melody, Market Specific using or giving in great amounts, luxurious

11

Alternative Names Sanctuary Homeland LoveLinen CottonContent CottonBliss Cotton Collection Cotton Crush

Alternative Names Entourage Velveteen Velvet House of Fine Linen Linen Lifestyle Aristocloth

thank you w w w. E L E C T R I K . c o . z a