K U D U
O N L I N E
S T O R E
B R A N D I N G REVISION:1
AUG2014
O B J E C T I V E S 1. 2. 3. 4. 5.
Simple & Bold Fun / Playful Modern Easily Identifiable African Contemporary
We present our first set of logos in black and white as to focus on form rather than colour. We envisage a simple logo that works with lavish and modern elements and bright colours. We will show examples of these elements and colours along with the strapline in our next presentation once a logo direction has been decided upon.
P R O C E S S • All work presented should be considered a work in progress and is open for discussion. • Logo elements may be combined, once a direction has been chosen a refinement of colours, typography and symbolism follows. • Once we have narrowed down the options we will look at treatment (colours & fonts, bsiness card example etc.
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