AU | Recruiting Brochure

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Welcome to the

HOMEOWNERSHIP REVOLUTION.



We have a lot

IN COMMON A love of family, music, futbol, arepas…. But more importantly a true passion for bettering our community.


We do things

differently


T H A N

other

lenders...


We put people first. Ameriuno was built with a singular purpose in mind: to close the homeownership gap within the hispanic community.

We want our customers to DREAM BIG and we will do whatever we can to help them become homeowners.


We exist to make a meaningful difference in our communities by removing barriers to homeownership.


We bring our mission to life.

IN 2021 THE HISPANIC HOMEOWNERSHIP RATE INCREASED TO 48.4%

By committing to... CULTURAL UNDERSTANDING

BUILDING TRUST

Our customers are more than just a transaction. To us they’re our neighbors, friends and colleagues. We are building personal connections with every person that walks through our door.

We are sensitive to our community’s longstanding distrust of financial institutions; as well as reliance on word of mouth network. That’s why our selling and marketing model depends on building and nurturing loyalty.


IN 2021 AMERIUNO’S DENIAL RATE WAS

8.7X LOWER THAN NATIONAL AVERAGE FOR HISPANICS

W H AT W E ’ V E S E E N :

177% INCREASE IN HISPANIC APPLICANTS. (2016-2021)

EARLY EDUCATION

COMMITMENT TO RELATIONSHIPS

Being ready for homeownership starts early. That’s why we invest in “get ready to be ready” education. If a customer isn’t ready yet, we don’t say no, we say “not yet.” We won’t give up.

For the first year after closing, your customer’s loans are not sold to outside servicers thanks to our SafeLaunch program*. From their first payment to escrow, their Ameriuno Amigo will be their bilingual support system.

*Only loans originated through our SafeLaunch program are not sold within the first year after closing. We cannot guarantee that their loan will not be sold after that period.


Home Opportunity Centers®

THEY’RE MORE THAN BRANCHES; THEY ARE THE HEARTBEAT OF OUR BUSINESS.

Our business model has already gained national attention from multiple investors. While other lenders are moving their business online, we are moving closer to our community. We believe that to make a difference we should start in our own neighborhoods. Online companies and big banks leave too many of our people behind, especially those who don’t fit inside their ‘box’.



WITH OUR TEAM BEHIND YOU...

the sky is the limit. From day one, you can expect wrap around support to help nurture relationships with your customers and referral partners that much easier.

SURROUND YOURSELF WITH A TEAM THAT YOU CAN TRUST. Our team will get your deals to the closing table on time, which means you’ll have more time for business development. Ameriuno’s team is 100 percent Hispanic, active and trusted members of the communities where we do business.


OUR MARKETING = YOUR ROCKET FUEL Ameriuno’s talented marketing team will provide you with personalized asset development, support and the technology you need to help build efficiencies, and crush sales goals.


Be the most

referred lender

in your community.


IN AN OVERSATURATED MARKET, IT’S BEST TO HAVE A TEAM THAT’S CONSISTENTLY LOOKING FOR THE RIGHT SOLUTION. You’re in luck – we found it.

OFFERBOOST IS OUR NEW CASH SOLUTION FOR CLIENTS WHO ARE AT EVERY LEVEL OF THE HOMEBUYING PROCESS. IF YOUR CUSTOMERS…. AREN’T READY YET

We can help get them in a house and rent until they’re ready. WANT TO STAY COMPETITIVE

Present a cash offer and beat out the competition! OWN A HOME AND WANT NON-CONTINGENCY OFFERS

We can help them too.

Offerboost and our expanded product portfolio helps qualify more buyers, convert more leads, and can even generate more listings. It’s time to change the way you work and we can help you get there. THE QUESTION IS:

are you ready?


Commitment from the top. DAVE GAHM | C O - F O U N D E R Helping first time homebuyers achieve their dream has always been the heartbeat of our business. It’s an honor to help our customers to the finish line with the biggest financial investment they will ever make. Our sales team knows that our leadership team will roll up our sleeves and jump into their customers’ stories with them — and we do.

MARK JONES | C O - F O U N D E R You will find that every level of our organization cares deeply about making a difference in people’s lives. It’s not just about a sale, it’s about helping families achieve financial security and closing gaps in underserved communities. We have a conviction as a company that we can, and will, be a significant part of the solution.


DOUG LONG | S . E . D I V I S I O N P R E S I D E N T No matter who you talk to, people at every touch point in the life of the loan care deeply about our customer. The best way we can support our sales people and their business partners is through a talented team of people behind you, and beside you, pulling together to get your customer to the closing table.

ANDY INSUA | M A N A G I N G D I R E C T O R Estamos aquí para ayudar a nuestros oficiales de préstamo crecer su negocio. Tenemos programas, educación, locales, y más que nada el corazón para ayudar a nuestras familias hispanas. La cultura de Ameriuno es una de crear valor y divertirnos en el proceso de cerrar hipotecas. En menos de 25 días, procesamos de aplicación a cierre. Las operaciones están creadas para servir al oficial de préstamo y al cliente, para que el proceso sea fácil.

LORENA DELGADO | B R A N D M A N A G E R Our brand and marketing strategy aim to position you as trustworthy and relatable. We didn’t only take into account age and cultural norms, but also the unique challenges our customers face. So, the brand is energetic, approachable and fun. It doesn’t feel like the typical heavy financial institution branding - it’s different, because we are.


Are you ready to be part of

SOMETHING AMAZING?


hablemos! Andy Insua | MANAGING DIRECTOR C 813.997.5760 | ainsua@ameriuno.com

REPUTATION FOR EXCELLENCE & STABILITY THAT LASTS. Ameriuno’s parent company, Amerifirst, has a successful track record of over 35 years making a meaninful difference in people’s lives.


Equal Housing Lender | NMLS #110139 | A division of Amerifirst Financial Corporation


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