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EZRA LEE PORTFOLIO 2020 EZRA LEE PORTFOLIO 2020
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Nike X My Hero Academia collaboration concept. Started in 2016, My Hero Academia tells the story of a young boy named Deku and his quest to become the number one hero in the world. The aesthetic that I created tries to merge the unique universe that the anime creates with the genre bending aesthetic of Nike. It utilizes a few of the iconic main characters in conjunction with Nike Air Maxs. The layout of the design was inspiried by computer layout technology, envisioning a program that displays a hero and the technology they wear.
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JUST DO IT
AIR MAX
NIKE X MY HERO ACADEMIA
14 Hailed as the music of the future, Spotify’s Hyperpop playlist is a collection of distorted pop music curated every month. Existing in between experimental music and traditional pop, Hyperpop often sounds exaggerated and hyperperfected. To go with this theme, I chose to rebrand Spotify’s playlist to match the glitchy sound of the music while still looking towards the future with imagery that is glossy and almost surreal. The scope of work includes playlist covers, posters, and outdoor advertising.
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22 Futur(e)a is my senior capstone project for Fordham University. The project is a typographic textbook that teaches readers about the mechanics of type while offering an indepth history of Paul Renner’s font Futura.
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30 My NASA rebrand is the 90’s logo with NASA with a modern it’s iconic visual
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an attempt to combine the typographic wordmark of the modern “meatball� logo. I wanted to rebrand typographic aesthetic that still holds true to roots.
36 Shoplift, Rob, & Steal is an up and coming clothing brand started in New York City. The client wanted a fresh and modern feel to the brand, one that can be easily marketed towards graphic streetwear. Citing Supreme, Bape, and Off-White as examples, the brand wanted a look that felt cutting edge and on brand with graphic design tends. I wanted to create another world with this aesthetic, one that is unique to the brand and extremely chaotic and self destructive. Almost existing in a world of its own, the campaign was set to challenge tradition in imagery and typography. My scope of work included a visual identity and art directing their advertising and clothing campaigns.
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LIKE WHAT YOU SEE? LIKE WHAT YOU SEE?
Education Fordham University (2016–2020) Major: New Media and Digital Design Concentration: Art, Text and Design Minor: Creative Writing GPA Upon Graduation: 3.7 Suma Cum Laude Paris College of Art (2018–2019) August 2018 – May 2019 Study Abroad: Communication Design School of Visual Arts (2020–2022) MFA: Design
Experience
Mirko Ilic Corp Fall 2017 Manhattan, NY Fall Design Intern Edited captions and bylines for spelling and grammar for upcoming publications. Assisted with managerial and administrative tasks. Corresponded with clients on matters such as scheduling and event planning. Conducted research on design concepts and trends. Jetson Electric Summer 2017 Brooklyn, NY Graphic Design Intern
Hill + Knowlton Strategies February 2020 – Present Manhattan, NY Design Fellow
Edited and rendered photos of products for advertisements and product materials.
Designed content for various brands.
Edited presentations and sales decks for consistency in design, spelling, and grammar.
Assisted in art direction and creation for brands and launch campaigns. Created mockups of products and social posts. Assisted with concept creation for various brands and campaigns. Edited pitch decks for continuity and content.
Edited sales sheets and other documents to be sent and presented to retailers.
Completed miscellaneous design projects, like designing team shirts and new business cards. Eleven After Eleven Spring/Summer 2017 Manhattan, NY Graphic Design Intern
Fordham Gabelli IT Summer 2018 – February 2020 Manhattan, NY Student Assistant
Created lookbooks and other printed material to be presented to retailers.
Edited videos and created graphics for the Gabelli School of Business.
Collaborated with other designers to create branding materials.
Assisted in filming and production. Edited photos for Gabelli website. Assisted with technology help.
Designed logos and advertisements for Dickies products.
Skills InDesign Photoshop Illustrator Squarespace SketchUp Creative Writing Balsamic
Awards Fordham University Dean’s List 2018 Study Abroad Gallery Show Fall 2018 Terra Foundation Research Student Fall 2018 Paris College of Art Dean’s List Spring 2019
Relevant Coursework Graphic Design and Digital Tools UX: Design for Empowerment Digital Creative Writing Typography I Typography II Graphic Design I Graphic Design II Editorial Design Corporate Editorial Design Principles of Branding
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