The Roaring Twenties

Photos by Annaliese Kondo

With the courage and heart of a lion and the bold style and ferociousness of a tiger, Christine Proffitt is taking Wild & Personal Boutique into its 20th year of business with a roar! Okay, well maybe not an actual roar, but with the indomitable spirit of those fierce creatures.

Twenty years in business is no small feat for a women’s clothing and accessories store on the island. Her recipe for success? “I stick with what works!” Simple. She knows what her customers like and what (continues)

brands and styles they buy, so that’s what she keeps in stock. From flirty dresses to flowing tunics, sleek pants to statement piece necklaces, boho jackets to boots, Wild & Personal has what you need from head to toe, including hats, bags, jewelry, and shoes. Christine is proud to point out that 90% of her inventory is made in the United States. She says that generally that’s where the best quality items are manufactured, although she does make exceptions from time to time when she finds a great t-shirt line, or apparel made with unique or sustainable materials like bamboo. One of the boutique’s most popular brands is Clara Sun Woo, a NY-made line of stylish, comfortable clothing that is flattering on the body, easy to care for, and has long-lasting durability. Great for traveling! Wild & Personal is also where you’ll find popular woven footwear by Bernie Mev, another American success story and trendsetter.

These qualities are important to Christine because she knows that’s what her customers look for. When she shops for the store, she finds product lines that are comfortable and easy to care for, and styles that are designed and cut to be flattering to most body types. She’s passionate about helping women look and feel their best in clothing they find at Wild & Personal, and is an expert at styling looks for her customers. Because she has a strong grasp of all of her manufacturer’s product lines and how they are sized and cut, she knows exactly what clothes to pull when someone comes in or calls to tell her what kind of look or type of style they want. She takes special satisfaction when she gets someone to step outside of their comfort zone and wear prints they might not normally select or a blouse or dress that drapes differently or a more flattering effect. Her favorite thing is to have a woman tell her how beautiful they feel wearing clothing they purchased at the store. She has a collection of thank you notes accumulated over these 20 years of business, not to mention numerous returning shoppers, to show that she is successful in making her customers happy. For a lion, a pride is their family-community; here, that’s what Christine has established with her loyal customers at Wild & Personal, and it’s also something for which she can be proud.

Wild & Personal Boutique is located at 214 Redfern Village and is open daily. Shop the wide selection of women’s apparel with styles that flatter every size and shape, shoes from sandals to boots, contemporary jewelry, hats, scarves, and other accessories, plus some great gift items too. To shop from the convenience of your home at any time, visit wildandpersonal.com. Shipping is free within the U.S.! Follow Wild & Personal on Facebook and Instagram too so you can get info about sales, special promotions, and see new arrivals.

Jeff Jones

Financial Advisor 1430 Newcastle Street Brunswick, GA (912) 264-8865

Dale McNabb

Financial Advisor 29 Coral Park Way, Ste. 102 Brunswick, GA (912) 267-9374

Will McKenzie

Financial Advisor 559 Ocean Blvd. St. Simons Island, GA (912) 634-6557

James Sexton

Financial Advisor 3409 Frederica Road St. Simons Island, GA (912) 634-9796

Logan Jones

Financial Advisor 1105 Fountain Park Circle Brunswick GA (912) 275-7506

Ginny Johnson

Financial Advisor 219 Edwards Plaza St. Simons Island, GA (912) 634-0200