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Foundation Focus
RSM’s Birdies Fore Love Program Makes Impact Across America
In this issue of Elegant Island Living, the Davis Love Foundation (DLF) continues its partner and charity spotlight with a focus on RSM’s corporate Birdies Fore Love program.
RSM US LLP, the nation’s leading provider of audit, tax and consulting services focused on the middle market, has been the title sponsor of The RSM Classic since its inception in 2010. Through its involvement, RSM has made a significant impact on the Golden Isles and far beyond.
RSM, aligned with the stewardship values of the PGA TOUR and the Davis Love Foundation, established two charitable programs – Power of Love: Birdies Fore Love and RSM Birdies Fore Love. Through the Power of Love: Birdies Fore Love program, RSM employees raise funds to help children and families and make an impact in the communities where they live and work. Employee champions in each office coordinate fun activities to encourage participation and help meet our fundraising goals. This program is a major driving factor in The RSM Classic generating more than $28 million in charitable giving in just twelve years.
With the success of this program, RSM decided to expand its charitable reach and created the RSM Birdies Fore Love program, an on-course competition, between touring pros. During much of the fall season, RSM gives the player making the most birdies a check for his charity of choice. At the end of the season, the top three players with the most cumulative birdies each receive a check for charity. This program generates an additional charitable impact of $1 million annually.
Here’s just one way the program has made an impact: PGA TOUR player Sung Kang made a donation to Nationwide Children’s Hospital with some of his Birdies Fore Love winnings. It was a way for him to give back to the hospital that treated his son following an accident in 2019. For more information on Sung Kang’s story, scroll to Birdies Feed at pgatour.com/rsm-birdies-fore-love and expand to read the full story.
In its first twelve years, The RSM Classic, hosted by Davis Love III, has raised nearly $29 million to support local and national charities. The 2022 PGA TOUR event is November 14-20 at Sea Island Golf Club. For partnership information, regardless of the size of your business, contact John McKenzie, Director of Sales, at jmckenzie@dlovefoundation.com or visit rsmclassic.com.
