bridging innovation between design and humanities

BRIDGING INNOVATION BETWEEN HUMANITIES AND DESIGN: NEW COGNITIVE AND RELATIONAL PROCESSES Chiara Colombi, Eleonora Lupo, Politecnico di Milano

1. A one way path from H to D and from D to H, by supporting tools 2. A two ways path of complementarity between D&H 3. D+H: a new innovation model beyond the linear one - humanistic design - humanities centred innoation

1. A one way path from H to D and from D to H, by supporting tools

1. A one way path from H to D and from D to H, by supporting tools A linear models in which: Hďƒ¨D -Humanities provide an analytical approach to the following synthetic and creative design action Dďƒ¨H - Design provides visualization tools to collect and share data in the analytical research

Humanities

Design

Ethnographic observation (anthropology)

Design

Humanities

Data gathering&recording tools (visualization)

1. A one way path from H to D and from D to H, by supporting tools The linear models in the design process: HD DH

design process (adapted from Jonas, 2006) Analysis (understand)

Projection

Synthesis (create)



humanities

design tools





1b. A phenomenology of COLLABORATION H  D / D  H DESIGN COMPETENCES

HUMANISTIC COMPETENCES

Product Fashion Interior Communication Service Strategy

Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences

APPROACH H  D / D  H

?

QUALITIES

Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer

Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility



DESIGN EXPERTISE

AREA OF ACTION

Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces

APPROACH H D

FASHION STUDIES

The New York Times, 2009

1b. A phenomenology of COLLABORATION H  D DESIGN COMPETENCES

HUMANISTIC COMPETENCES

Product Fashion Interior Communication Service Strategy

Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences

APPROACH H D

FASHION STUDIES

QUALITIES

Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer

Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility



DESIGN EXPERTISE

AREA OF ACTION

Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces

APPROACH D H

PERFORMATIVE ART

Rirkrit Tiravanija, 2002

1b. A phenomenology of COLLABORATION D  H DESIGN COMPETENCES

HUMANISTIC COMPETENCES

Product Fashion Interior Communication Service Strategy

Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences

APPROACH D H

PERFORMATIVE ART

QUALITIES

Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer

Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility



DESIGN EXPERTISE

AREA OF ACTION

Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces

2. A two ways path of complementarity between D&H

2. A two ways path of complementarity between D&H Trans-disciplinarity between Humanities and Design Transdisciplinary is the capability to transfer knowledge fragments from a discipline to another one. Therefore it refers (…) to the real trasfer of methods and topics from an area of interest to another one. (…) The suffix “trans” refers to the performative nature of those transictions.

(Cometa M., Studi Culturali, Guida, Naples, 2010)

Humanities

Design

2. A two ways path of complementarity between H&D Trans-disciplinarity between Humanities and Design

Humanities

Design

-Humanities provide an analytical approach to examine or describe a context setting a problem that, later, represents a starting point for the design activity to the following synthetic and creative design action -Design reviews the data delivered by Humanities finding a problem on transcontextual variables, elaborating a new hypothesis (design proposition), prototyping a solution (design concept) and, eventually, developing a product.

Humanities

Design

- Design provides creative methods and generative tools (“metadesign�) that explain the process of design proposition and offer new possible point of view for an in-depth humanistic research -Humanities evaluate through an analytical approach the potential impact of the design solution

2b. A phenomenology of COMPLEMENTARITY H  D H DESIGN COMPETENCES

HUMANISTIC COMPETENCES

Product Fashion Interior Communication Service Strategy

Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences

APPROACH

?

QUALITIES

Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer

Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility



DESIGN EXPERTISE

AREA OF ACTION

Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces

APPROACH H  D H

DIGITAL HUMANITIES

2b. A phenomenology of COMPLEMENTARITY H  D H DESIGN COMPETENCES

HUMANISTIC COMPETENCES

Product Fashion Interior Communication Service Strategy

Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences

APPROACH H  D H

DIGITAL HUMANITIES

QUALITIES

Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer

Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility



DESIGN EXPERTISE

AREA OF ACTION

Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces

APPROACH H  D H

SOCIAL/ SUSTAINABLE DESIGN

Haas&Hahn, Rio de Janeiro 2010

2b. A phenomenology of COMPLEMENTARITY H  D H DESIGN COMPETENCES

HUMANISTIC COMPETENCES

Product Fashion Interior Communication Service Strategy

Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences

APPROACH H  D H

SOCIAL/ SUSTAINABLE DESIGN

QUALITIES

Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer

Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility



DESIGN EXPERTISE

AREA OF ACTION

Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces

APPROACH H  D H

CURATORIAL DESIGN

2b. A phenomenology of COMPLEMENTARITY H  D H DESIGN COMPETENCES

HUMANISTIC COMPETENCES

Product Fashion Interior Communication Service Strategy

Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences

APPROACH H  D H

CURATORIAL DESIGN

QUALITIES

Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer

Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility



DESIGN EXPERTISE

AREA OF ACTION

Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces

APPROACH H  D H

BUSINESS DESIGN

2b. A phenomenology of COMPLEMENTARITY H  D H DESIGN COMPETENCES

HUMANISTIC COMPETENCES

Product Fashion Interior Communication Service Strategy

Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences

APPROACH H  D H

BUSINESS DESIGN

QUALITIES

Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer

Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility



DESIGN EXPERTISE

AREA OF ACTION

Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces

3. D+H: a new innovation model beyond the linear one

3. D+H: a new innovation model beyond the linear one New cognitive and relational processes: transformative potential of D+H knowledge for a new “discipline” (“humanistic design”)

Hdh Hd H

D Dh Dhd

3. D+H: a new innovation model beyond the linear one Humanistic design is more than‌ User studies Co-design HI

UCD / HCD

SOCIAL DESIGN

Collaborative Inclusive Participative Sustainable

HUMANISTIC DESIGN

Conceptual Critical Organisational

STRATEGIC DESIGN

AESTHETIC DESIGN

form-function Expression Senses emotions Soft qualities Interculturality archetypes

3b. D+H: a new innovation model beyond the linear one Appraches D+H: Trend research as orienting the design process (from fashion)

• • • • •

Search into a sociocultural context Interpret the context Design a vision of the contemporary culture Share the vision through prototypes and make the context converge on that Influence the context

3b. D+H: a new innovation model beyond the linear one Approaches D+H: Values Activation dynamics (from design for cultural heritage)

3. D+H: a new innovation model beyond the linear one Introducing humanities in the whole innovation chain Humanistic design process (adapted from Jonas, 2006)

humanities

humanities



Analysis (understand)

Projection

Synthesis (create)



humanities

design tools





4. Humanites centred innovation

4. Humanities centred innovation Humanistic design strategy 1. Humanistic design as “filter” for innovation topics 2. Humanistic design as understanding of analysis 3. Humanistic design as driver of change 4. Humanistic design as human friendly processes 5. Humanistic design outputs as set of “meta-products”

Levels of humanistic design strategy Values systems

Image/ imaginary/ scenary

Relations

Processes

4. Humanities centred innovation Humanistic design “meta-products”: a possible initial catalogue for professionals and companies (still under development) Values decoding map

Evolutionary repository

Brief Impulse

A synoptic map of lines of evolutions in values systems

A critical catalogue of existing design solutions over a values deconding map

A capturer and selector of new project innovation topics

Changes samples

Mental conversations

Cultural shadows

A collection of new tested contextual situations that are offered as demiproducts, to verify their relevancy and orient the next design development

…

…

A diagram to explode the cognitive process leading to new mental models

…

A collection of cultural references that are recalled by a new product

Evaluation filters A set of criteria to define contiguity, divergence, convergence, coherency of design prototypes to the context

Performative environment A set of rules to manage a not confrontational relation allowing to experience a prototyped solution in an ostensible dimension

values systems

image/imaginary

relations

processes

Analysis (understand) values decoding map

evolutionary repository

performative environment

ďƒ¨ Projection changes samples

performative environment

cultural shadows

mental conversations

prformative environment

ďƒ¨

brief impulses

Synthesis (create) evaluation filters

Obrigada eleonora.lupo@polimi.it http://designview.wordpress.com chiara.colombi@polimi.it

Aknowledgement