BRIDGING INNOVATION BETWEEN HUMANITIES AND DESIGN: NEW COGNITIVE AND RELATIONAL PROCESSES Chiara Colombi, Eleonora Lupo, Politecnico di Milano
1. A one way path from H to D and from D to H, by supporting tools 2. A two ways path of complementarity between D&H 3. D+H: a new innovation model beyond the linear one - humanistic design - humanities centred innoation
1. A one way path from H to D and from D to H, by supporting tools
1. A one way path from H to D and from D to H, by supporting tools A linear models in which: Hďƒ¨D -Humanities provide an analytical approach to the following synthetic and creative design action Dďƒ¨H - Design provides visualization tools to collect and share data in the analytical research
Humanities
Design
Ethnographic observation (anthropology)
Design
Humanities
Data gathering&recording tools (visualization)
1. A one way path from H to D and from D to H, by supporting tools The linear models in the design process: HD DH
design process (adapted from Jonas, 2006) Analysis (understand)
Projection
Synthesis (create)
humanities
design tools
1b. A phenomenology of COLLABORATION H D / D H DESIGN COMPETENCES
HUMANISTIC COMPETENCES
Product Fashion Interior Communication Service Strategy
Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
APPROACH H D / D H
?
QUALITIES
Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
DESIGN EXPERTISE
AREA OF ACTION
Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
APPROACH H D
FASHION STUDIES
The New York Times, 2009
1b. A phenomenology of COLLABORATION H D DESIGN COMPETENCES
HUMANISTIC COMPETENCES
Product Fashion Interior Communication Service Strategy
Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
APPROACH H D
FASHION STUDIES
QUALITIES
Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
DESIGN EXPERTISE
AREA OF ACTION
Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
APPROACH D H
PERFORMATIVE ART
Rirkrit Tiravanija, 2002
1b. A phenomenology of COLLABORATION D H DESIGN COMPETENCES
HUMANISTIC COMPETENCES
Product Fashion Interior Communication Service Strategy
Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
APPROACH D H
PERFORMATIVE ART
QUALITIES
Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
DESIGN EXPERTISE
AREA OF ACTION
Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
2. A two ways path of complementarity between D&H
2. A two ways path of complementarity between D&H Trans-disciplinarity between Humanities and Design Transdisciplinary is the capability to transfer knowledge fragments from a discipline to another one. Therefore it refers (…) to the real trasfer of methods and topics from an area of interest to another one. (…) The suffix “trans” refers to the performative nature of those transictions. (Cometa M., Studi Culturali, Guida, Naples, 2010)
Humanities
Design
2. A two ways path of complementarity between H&D Trans-disciplinarity between Humanities and Design
Humanities
Design
-Humanities provide an analytical approach to examine or describe a context setting a problem that, later, represents a starting point for the design activity to the following synthetic and creative design action -Design reviews the data delivered by Humanities finding a problem on transcontextual variables, elaborating a new hypothesis (design proposition), prototyping a solution (design concept) and, eventually, developing a product. Humanities
Design
- Design provides creative methods and generative tools (“metadesign�) that explain the process of design proposition and offer new possible point of view for an in-depth humanistic research -Humanities evaluate through an analytical approach the potential impact of the design solution
2b. A phenomenology of COMPLEMENTARITY H D H DESIGN COMPETENCES
HUMANISTIC COMPETENCES
Product Fashion Interior Communication Service Strategy
Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
APPROACH
?
QUALITIES
Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
DESIGN EXPERTISE
AREA OF ACTION
Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
APPROACH H D H
DIGITAL HUMANITIES
2b. A phenomenology of COMPLEMENTARITY H D H DESIGN COMPETENCES
HUMANISTIC COMPETENCES
Product Fashion Interior Communication Service Strategy
Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
APPROACH H D H
DIGITAL HUMANITIES
QUALITIES
Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
DESIGN EXPERTISE
AREA OF ACTION
Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
APPROACH H D H
SOCIAL/ SUSTAINABLE DESIGN
Haas&Hahn, Rio de Janeiro 2010
2b. A phenomenology of COMPLEMENTARITY H D H DESIGN COMPETENCES
HUMANISTIC COMPETENCES
Product Fashion Interior Communication Service Strategy
Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
APPROACH H D H
SOCIAL/ SUSTAINABLE DESIGN
QUALITIES
Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
DESIGN EXPERTISE
AREA OF ACTION
Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
APPROACH H D H
CURATORIAL DESIGN
2b. A phenomenology of COMPLEMENTARITY H D H DESIGN COMPETENCES
HUMANISTIC COMPETENCES
Product Fashion Interior Communication Service Strategy
Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
APPROACH H D H
CURATORIAL DESIGN
QUALITIES
Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
DESIGN EXPERTISE
AREA OF ACTION
Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
APPROACH H D H
BUSINESS DESIGN
2b. A phenomenology of COMPLEMENTARITY H D H DESIGN COMPETENCES
HUMANISTIC COMPETENCES
Product Fashion Interior Communication Service Strategy
Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
APPROACH H D H
BUSINESS DESIGN
QUALITIES
Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
DESIGN EXPERTISE
AREA OF ACTION
Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
3. D+H: a new innovation model beyond the linear one
3. D+H: a new innovation model beyond the linear one New cognitive and relational processes: transformative potential of D+H knowledge for a new “discipline” (“humanistic design”)
Hdh Hd H
D Dh Dhd
3. D+H: a new innovation model beyond the linear one Humanistic design is more than‌ User studies Co-design HI
UCD / HCD
SOCIAL DESIGN
Collaborative Inclusive Participative Sustainable
HUMANISTIC DESIGN
Conceptual Critical Organisational
STRATEGIC DESIGN
AESTHETIC DESIGN
form-function Expression Senses emotions Soft qualities Interculturality archetypes
3b. D+H: a new innovation model beyond the linear one Appraches D+H: Trend research as orienting the design process (from fashion)
• • • • •
Search into a sociocultural context Interpret the context Design a vision of the contemporary culture Share the vision through prototypes and make the context converge on that Influence the context
3b. D+H: a new innovation model beyond the linear one Approaches D+H: Values Activation dynamics (from design for cultural heritage)
3. D+H: a new innovation model beyond the linear one Introducing humanities in the whole innovation chain Humanistic design process (adapted from Jonas, 2006)
humanities
humanities
Analysis (understand)
Projection
Synthesis (create)
humanities
design tools
4. Humanites centred innovation
4. Humanities centred innovation Humanistic design strategy 1. Humanistic design as “filter” for innovation topics 2. Humanistic design as understanding of analysis 3. Humanistic design as driver of change 4. Humanistic design as human friendly processes 5. Humanistic design outputs as set of “meta-products”
Levels of humanistic design strategy Values systems
Image/ imaginary/ scenary
Relations
Processes
4. Humanities centred innovation Humanistic design “meta-products”: a possible initial catalogue for professionals and companies (still under development) Values decoding map
Evolutionary repository
Brief Impulse
A synoptic map of lines of evolutions in values systems
A critical catalogue of existing design solutions over a values deconding map
A capturer and selector of new project innovation topics
Changes samples
Mental conversations
Cultural shadows
A collection of new tested contextual situations that are offered as demiproducts, to verify their relevancy and orient the next design development
…
…
A diagram to explode the cognitive process leading to new mental models
…
A collection of cultural references that are recalled by a new product
Evaluation filters A set of criteria to define contiguity, divergence, convergence, coherency of design prototypes to the context
Performative environment A set of rules to manage a not confrontational relation allowing to experience a prototyped solution in an ostensible dimension
values systems
image/imaginary
relations
processes
Analysis (understand) values decoding map
evolutionary repository
performative environment
ďƒ¨ Projection changes samples
performative environment
cultural shadows
mental conversations
prformative environment
ďƒ¨
brief impulses
Synthesis (create) evaluation filters
Obrigada eleonora.lupo@polimi.it http://designview.wordpress.com chiara.colombi@polimi.it
Aknowledgement