june 2015
International MARKETINg update
new country launches! 27th Jan to 22nd Feb '15 boost Cambodia We are excited to announce Boost Juice Cambodia has started blending! Our master partners Kith Lyphanna and Metin Gezer held a very juicy party to celebrate Boosts first squeeze at Aeon Mall in Phom Penh! The event was well received by many local celebrities, dignitaries and media personalities. Guests were treated to funky pineapples and the infamous Mango Magic and All Berry Bang! After the guests had quenched their thirst it was off to the Selfie Booth which proved a hit for all guests! The climax of the event involved Phanna and Metin smashing a juicy watermelon to commemorate the opening of Boost Cambodia! Phanna and Metin trained in Australia in January, their energy excitement and enthusiasm for our brand is evident from the juicy party. We look forward to welcoming Metin and Phanna to the international family.
Welcome metin & phanna!
Aeon Mall in phom pe nh is now juic ing!
boost taiwan The Boost Taiwan launch went off without a hitch with a beautiful store, enthused Boosties and the force of the Liz Dining group lending their local expertise. Taiwan was one of the fastest turnaround openings from training to launch with Matt Tseng and Rick Hsu joining us in Melbourne for training in Mar/ April to a launched store Mid – May. We are proud to have partnered with the Liz Dining group and Kenny Liao, Michelle Hsu, Rita Wu and Fong Lee made us feel very supported and welcome. Matt the Brand Manager and Rick the Operations Manager leveraged their local and Australian training experience and had the store performing at an exceptionally high standard within days of opening. Put simply the team just got it! From sampling to meeting customers out the front of the store, chatting and engaging with the customer at all times the Eslite site had that Boost Buzz from the get –go. Our partners prepared the next week for their official Launch and the level of detail and professionalism displayed paid off immeasurably in media interest. The event had an actress presenting on our behalf and we welcomed the beautiful Angelique Tsai to the event as an ex Australian that was an ambassador for the brand on Taiwanese shores. Michelle, Clare, Jake and BigBarry faced a full press junket and the event was picked up by over 50 media outlets and enormous exposure in the digital space. Taiwan have already begun negotiations on two new sites and we look forward to welcoming the first of which in September this year.
eslite in taipei is now juicin g!
leading the red-volution! The health and wellbeing industry is constantly changing, and as a brand that focuses on this industry, it is important that we keep up with the current trends. Of course, it is vital that we weed out the fads and keep to what is beneficial and not harmful to the body. Enter the Red Raw campaign. Just as kale and spinach have spearheaded green drinks into the forefront of a healthy diet, beetroot is now leading the charge of the red drink revolution. During January & February, the Red Raw campaign introduced our customers to the Red Reboot smoothie and the Red Remedy juice. Both drinks are a delicious blend of fruit and vegetables, with beetroot being included to give that beautiful, strong red colour. Beetroot is gaining popularity as a superfood thanks to its long list of benefits which include lowering blood pressure, boosting stamina and reducing inflammation. It also contains potassium, magnesium, iron, vitamins A, B6 and C, folic acid, protein, powerful antioxidants and soluble fibre. The Red Reboot and Red Remedy not only provide your customers with another low sugar, nutritious option but it also shows we are an innovative brand that stays on trend. Following the Red Raw campaign, the Green Machine made its way into stores, followed by the Protein Balls campaign and Boost Bingo. Details of these campaigns can be found in the next few pages. We are also very excited to announce that we now have Boostie Hoodies available! Whilst many of you are currently just getting in to Summer, it is worth considering for when Winter comes around again. If you are interested in placing an order, please contact Brendan for details. And we would also like to take this opportunity to remind you that orders for the non-licensed kid’s cups will be closing soon, so please contact either Clare or Elena if you are interested.
2015
F
boostie hoodies now available! contact brendan for details
OSTIE O BO
Red Raw 27th Jan to 22nd Feb '15 On Tuesday 27 January, we launched two exciting promotional drinks which are RED and RAW. The Red Reboot is our red smoothie, companioned with our Red Remedy juice. February is when we usually see a bit of press around about sugar, so it is a great time for us to remind customers that we offer healthier, lower in sugar drinks which don’t contain yoghurt. As we continue to see our ‘green’ drinks grow in popularity, we want to introduce and lead the way with ‘red’ drinks, which like our green drinks have whole raw fruit and veggies, blended or juiced. BUT instead of spinach or kale, have beetroot as the hero and for the first time ever we are blending it in our smoothie, not just juicing it so that you get all of the nutrients.
$5 days drove a spike in sales by converting customers in store to try the new drink.
The best thing is that even if you’re not a fan of beetroot, there are so many other delicious ingredients in these drinks that they are sure to be a hit. The berries alone are not only full of flavour but are packed with antioxidants and are low in fructose compared to other fruits, offering our customers healthy and delicious choices.
Campaign Objective Diffuse the negative impact of the launch of That Sugar film by promoted a smoothie that is low in sugar and align with a trusted health and fitness advocate.
Spend POS Social Media Video Radio Decorations
$4,000 $4,000 $6,000 $50,000 $18,000
Comps
CLICK Here for a full campaign analysis
Trans Comps Comps vs Temp
0.2% 2.8% -3.7%
Green Machine
CLICK Here for a full campaign analysis
23rd Feb to 22nd mar '15
Commencing Monday 23 February and blending for 4 weeks, we are excited to launch Layne Beachley’s Green Machine Smoothie! Layne is a 7 time world surfing champion legend and we’re super excited to be promoting her smoothie recipe which she makes herself everyday. This healthy sucker is a delicious blend of spinach, mango, green apple, coconut water, whey protein, ice and our brand new ‘All Greens’ booster that contains; wheatgrass, alfalfa, spinach, barley grass, spirulina and broccoli. We’re sure that customers will love this drink as it combines two of our bestselling categories, green and protein as well as being seriously tasty. Not only that, but every customer that purchases a Green Machine will also be supporting a worthy cause because for every Green Machine sold, Boost will donate 50 cents to Aim for the Stars Foundation to help inspire and motivate women across Australia to “dare to dream, pursue their passion and aspire to achieve”. More information on Aim for the Stars Foundation is included in this Campaign Overview.
Campaign Objective Diffuse the negative impact of the launch of That Sugar film by promoted a smoothie that is low in sugar and align with a trusted health and fitness advocate
Spend POS Social Media Radio Beachley Fee
$6,500 $3,000 $35,000 $10,000
Comps Trans Comps Comps vs Temp
We got a fantastic article on Layne’s visit to the Noosa store from the Press release which saw 7.5% of sales for the green machine in Noosa the day of the article (day after visit to store).
2.41% 5.53% 0.29%
POINT OF SALE
PAIGN BASICS
Balls are back! Commencing Monday 23 March ing for 4 weeks, we are promoting our current d Peanut Butter Protein Balls, as well as ng our brand new Cashew & Cacao Protein Ball!
ALL STORES WILL HAVE RECEIVED: A1, A3 and A5 POS to display during the Protein Ball campaign.
protein balls
23rd mar to 19th apr '15
hew & Cacao Protein Ball will be introduced as a nt complementary product after this campaign. Protein Balls are back! Commencing Monday vour is 23 being introduced after feedback from March and running for 4 weeks, we are rs that they would our like current to see more in Butter promoting Choc options and Peanut Proteinand Balls, as well&as introducing our brand ein Ball range, Cashew Cacao was the lavour! new Cashew & Cacao Protein Ball!
The Cashew Cacao Protein be ent out new nutrition&cards and labelsBall thatwill must introduced as a permanent complementary ll existing cards.after These set RRP priceflavour pointsis product thishave campaign. A new $2.00 being and $2.50. We’reafter encouraging introduced feedbackcustomers from customers that they likean to opportunity see more options ore than one andwould offering for in our Protein Ball range, and Cashew & Cacao buy the new flavour with a 3 for $5 offer! This is was the winning flavour! ry for the campaign and all stores will have this on ster. We’ve sent out new nutrition cards and labels that must replace all existing cards. These have set RRP price points of $1.50, $2.00 and $2.50. We’re encouraging customers to buy more than one and offering an opportunity for them to buy the new flavour with a 3 for $5 offer! This is mandatory for the campaign and all stores will BALL CAMPAIGN have this on their register.
DATES
EIN y 23 March – Sunday 19 April 2015
The 3 for $5 generated ECTIVES nearly 69,000 redemptions nd our range of complementary products. encouraging trialing other ease percentage of sales for Protein Balls flavors and driving a the campaign. ATV ease our share of the ATV! Protein Ball market. higher Campaign Objective Increase the % of sales of our highest selling comp product by extending the range of protein balls on offer
CLICK Here for a full campaign analysis
A1 / A3 / A5 POS
Spend
POS Social Media Radio Beachley Fee
Comps KIDS
$5000 $7000 $75,000 $10,000
MONEY INNOCAN’T VATION BUY -3.03%
Trans Comps Comps vs Temp ATV
3.07% 1.98% $7.62
BRAND NOISE
Boost bingo
CLICK Here for a full campaign analysis
20th Apr to 22nd may '15
Boost Bingo will be bringing the noise and exciting millions of Boost customers for five weeks through April and May 2015! We’re rewarding our current Vibe members and recruiting new members with this competition. Each weekday we will announce 3 double-digit numbers that are the winning Bingo numbers for the day. If a customer can match their Boostie number with 2 or more of the daily numbers then they win! All you need to do is swipe or scan the customer’s Vibe card or app and the register will tell you if they’re a winner! They can win a free Boost, $100 Vibe Cash or a share of the rolling Jackpot that goes up by $1,000 each day if it is not redeemed. All prizes must be claimed at store on the day or they have missed out. We’ve supplied a bell to all stores so you can make some noise and ring the bell when you get a winner!
$1 off and the $2 off drinks during the final week drove people into store
Campaign Objective 30,000 Vibe registrations
Spend POS (incl. Digi POS) $9,000 Social Media $20,000 Radio $100,000 Permits $4,000 In-Store (Bells) $2,000 Prizes $31,500
Comps Trans Comps Comps vs Temp
-5.16% -3.32% -6.89%
new boost water bottles!! There will be plenty of exiting coming soon...
campaigns to come in 2015, which we all pleased can’t wait We are very to for! Launching at the introduce to you our month brand is the biggest Disney end of the new water bottles - the Boost animation-Big Hero 6. Following that H20 Infuser! we’ll be introducing our new red raw The drink bottles can be filled campaign, which will include two new with fruit and/or ice in the red juicy drinks featuring beetroot to centre column or used simply as waterour bottles. menu! Ready for red?! Infused water is trending right across the globe.. Not only is it an excellent way to stay hydrated but it also provides you with added benefits such vitamins and antioxidants!
water bottle specs Description Height Diameter Thickness Material Capacity Cost Qty per Carton
Single wall drink bottle 22.5 cm 6.5 cm 0.2 cm Tritan+ ABS for solid lid part + AS for the inside filter 750ml AUD $6.60 24
Please contact Brendan for a firm quote including freight at brendan.packer@boostjuicebars.com
try with watermelon & mint!
country spotlight:
india
our joost juice bars founder, rivoli sinha, was featured on the cover of 'the franchising world' magazine in india! click here to read the full article about joost and the juice industry in india.
rld!
e wo h t d n u o r a t boos
Boosties @ kuta, bali estonia 'superstars' enjoy a boost! barry at the colour my heart run in kuala lumpur, malaysia!
west quay, uk now blending!!
liv & Rivoli @ the franchise india event in mumbai!
boost south africa juicing @ the alberton golf club marketing day!
superhero day @ boost singapore!
Boosties @ intu trafford centre, uk!
1d terminal, international delhi airport now blending!!
boost south africa blending @ last man standing event!
Boost bus is back in action in estonia!
coming soon - new boost kids cups!
Don't forget, we will shortly commence taking orders for (non – licensed) Boost Kids Cups. The final pricing (normally 40-60 cents ex freight, dependent on the final order size) and delivery dates are yet to be confirmed. The cups will be manufactured and rolled out grouped in twos throughout the year. Roll out schedule will be sent out once it is available. Please advise Elena or Jasmin if you are interested in placing an order.