SMART & SIMPLE DESIGN
ELENA F O G L I A R I N I
Industrial Design & Visual Communication
S U M MA RY
Curriculum V i t a e
Case study
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Photography
Curriculum Vitae
« I was born and raised in Turin, Italy. I studied industrial design and visual communication at the Politecnico of Turin, in Italy and I did a Masters in product design at the Strate Design School in Paris. As a designer, I am interested in improving people’s daily lives by designing smart and simple products. Furthermore, an equilibrium between shape and material, form and function is important to me and I like to play with metaphors, hiding a meaning behind the objects that I design. In my opinion, designers are people who see life from a particular point of view. Thus, they can notice details and find good solutions to/for everybody’s daily problems. Each project aims to improve an actual/real situation. So, I believe design helps people feel better.
»
Industrial DESIGNER Visual COMMUNICATION
+39 346 65 11 433 elena.fogliarini@hotmail.it elena.fogliarini@gmail.com
Fluent English Bilingual French Native language Italian
WORK EXPERIENCE Four month internship, PKparis, France.
EDUCATION 2015
2013-2015
STRATE, Paris, France.
Masters degree in Product Design.
HI - TECH OBJECTS FOR LAPTOP AND SMART - PHONES. Designing 80% new products’ packaging and brand identity.
3rd prize won during a Design competition for the Web School Factory of Paris.
Six month workshop with SNCF Paris, France.
Designing new guidelines for SNCF’s clients lifestyle. Part of the project has been setted on Gare Montparnasse train station in Paris.
Workshop, Transports Design Process, France.
2014
MOBILITY DESIGN.
Two month internship, BABYLISS S.A.R.L.,Belgium.
2013
BEAUTY APPLIANCES. Designing 20% Grilled®’s elements, test on BaByliss Curl Secret.
2010-2013 POLYTECHNIC UNIVERSITY OF TURIN, Italy. BSc. in Industrial Design & Visual Communication. Participation to the iFconcept design award.
2012-2013
One year internship, TRUELOVE ETERNITY, Belgium. Workshop with the HEC University, Belgium.
2012
DESIGN THINKING, TEAM WORK.
Workshop with COMIECO, Italy.
ESA SAINT-LUC, Liège, Belgium.
Erasmus exchange with the Polytechic of Turin.
JEWELLERY & ACCESSORIES DESIGN. Found new manufacturers who gave sprint to the enterprise.
Designing a concept to create green walls which integrated an engineer’s MA thesis project for the HELMO Haute Ecole Libre Mosane. The concept won a competition between the ESA Saint-luc students.
2011
THREE DAYS PROJECT, RECYCLING PAPER.
SKILLS INDUSTRIAL DESIGN PRODUCT, FURNITURE, EXHIBIT, RETAIL, PACKAGING, MODEL & PROTOTYPE, MATERIALS PROPERTIES
VISUAL COMMUNICATION GRAPHIC, ILLUSTRATION, PUBLISHING, PRESENTATION, VIDEO
CONCEPT DESIGN USER EXPERIENCE, MARKETING, SOCIAL, ECO-DESIGN, DESIGN FOR EDUCATION, WEB, APP, INTERIOR, SKETCHING
HOBBIES Photography, comic art, travelling.
COMPUTER KNOWLEDGE PC and MAC. Adobe suite (Photoshop, Illustrator, Indesign, After Effect). Microsoft Office (Power Point, Excel, Word, Outlook). 3D modelling: Rhinoceros, 3d Max, Blender, Keyshot, Créo (bases).
Sports and competition (skiing, swimming). Sailing Italian champion and instructor. Theatre performance (dancing, plays).
Case study
Train mobility
A joint venture with SNCF (the company responsible for the train network in France). The aim was to improve the regular commute for the average citizen. So, a trip becomes an experience where you can learn things, meet people and enjoy your travel. Thus, an experiment linked to this project was devised in St. Lazare station in Paris, and was very well received.
Adaptation, Correspondence, Service, Skip, Long, Limit, Circuit, Impatience
ACCESS Time, Space, Elastic, Endurance, Wait, Speed
DISTANCE
P L U R A L M O B I L I T Y
DISCOVERY
Voyage, Infinite, Magic, Dream, Imagination, Surprise, Story, Unknown
CONTACT PRIVACY
Share, Communion, Impact, People, Flexible
Fear, Comprehension, Emotions, Loneliness
Context Plural mobility's changes during a big exhibition in town
3 Million people commute in Paris everyday 34 minutes is the average time needed to go to work 42 % of people use public transport to go to work Exploring SNCF Univers
User’s experience & interviews at the Paris Auto Show Autumn 2014
Users' feedback Just a way to move
« It is not user-friendly but I am not looking for it » René, retired
Looking for privacy
« The most annoying thing is being crushed by other people » Willam, student
Users typology
Cost killers First timers
Hard users
Moto lovers
Optimizers
Scenario John and Maria crossing town to watch a motor exhibition
Feeling Boredom & discomfort
Intent Experience & comfort
Analogies
Nature
People
Universes
Future
Dream
Finding many ideas
which drive to a solution
Living the trip ... a Start
The trai
M e t amor phosi s of t he s t ati on P E R F O R M A N C E
P
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A
Urban perception
S
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D
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Solution The train station becomes an energy source Users are guided through the station by markers Passengers are wondered and surprised
split-up experience Arrival
in station
Durable development S
U
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C O N N E C T I O N To im prove t he space
R
K
Q U I C K I N F O R M AT I O N
Test driven by a prototype in St. Lazare train station, Paris
Success! People appreciated to find a little garden where they can stop and have a rest during their waiting.
Silence & Deaf children
I conducted an extensive analysis about silence and communication. This case study shows the importance of silence, which is a break between words. Moreover, silence helps to reflect and communicate the best concepts. It is the shadow of language. Therefore, it shows that language exists. Silence is a balance between words and white pages as the chiaroscuro is a balance between shadow and light, which reveals the key features of the characters represented by the artist Caravaggio. The analysis starts with few questions which aim to understand what communication is, how concepts born and what a concept is. Then, answers drive into an intent: the wish to create a communication based on silence. After wards, you will be driven into deaf people's world, their needs and their inner silence. Their way to communicate by sign inspired me to create an alternative game based on body language. Then, I focused on deaf children and their difficulty to interact with others. Children are tomorrow's adults, their education teaches them to accept others, but their environment often leads them to prejudice because of their treatment by others. In conclusion, the project aim to integrate deaf and non-deaf children, they will play and communicate by miming concepts, in this way they will experience a new way of communicate and learn to accept difference.
How does silence improve the quality of communication?
Silence helps to reflect and communicate the best concepts.
We communicate to exchange concepts...
... so how is a concept born?
Concepts are born from perception. A sound reaches ears and goes through them, vibrates on three little bones and arrives to the cochlea. Once in the cochlea, cells transform sound vibration into an electric signal which is transferred to the brain by synapses. Then, electric signals are sent throughout the brain and classified into schemes by different areas and transformed into emotion, thoughts and ideas.
What concept is? Res
Signum correspondance
Effiges Word
Experience concepts born in mind
it is how concept are expressed
Concrete
Abstract
Image it represents Res in mind it could also be a sound image
Is it possible to communicate by silence? How could I design a way to communicate based on silence? Who can take benefit from that?
Universe Deaf people
Inspiration Silent communication
10%
18%
O b s e r v a t i o n s
There are 508 million people that live in Europe, 90 million of them are deaf. There are over 7 billion inhabitants on Earth, 700 million people are deaf.
Young Deaf people National Institute of Paris
Deaf people Institute of Turin
Stéphanie Pointeau, teacher: « Deaf people are walled in inner silence » Camille Vivet, psychomotrist: « Keeping balance is hard for deaf people » Enrico Dolza, school manager: « Some people see deafness as a handicap and some people see deaf people as a linguistic minority »
Problem No empathy from non-deaf people
Ayumi Kudo "I understand you. Even if I would not be able to see, listen, touch, smell, taste."
Target: deaf children
SOCIETY EDUCATION
SCHOOL
FAMILY
SOCIALISATION
DEAF CHILD & their needs
Society’s indifference can cause disorders in a child’s personality and/ or ability to learn. Some deaf children are afraid of being abused by nondeaf people. Their condition causes them prefer to play alone over playing with other deaf or non-deaf children. Moreover, it is difficult for a deaf child to split their attention between play and people talking to them. So, I focused on deaf children and their difficulty to interact with others. Children are tomorrow's adults, their education teaches them to accept others, but their environment often leads them to prejudice because of their treatment by others.
Society’s indifference
SOCIETY
SIGHT
X
TASTE
HEARING
SMELL
TOUCH
DEAF CHILD
Feeling Isolation
Intent Integration
Conversing with non-deaf children Conversing in comfort Training to split their attention
af De dren il ch
An alternative form of communication Improving consideration for others Developing others senses
af -de n on re N hild c
INTERACTION
G
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l
Inspiration
Let the silence play! The project is a game which helps deaf and non-deaf children to socialise. It is illustrated in my M.A. thesis, which is about silence. Silence is very important in communication because it enables people to develop concepts and concentration. My intention is to improve children’s consideration for others. So, I chose primary school children because they can understand abstract concepts. Moreover, they are tomorrow's adults. My intention is to show that movement is a simple and intuitive way to communicate effectively which breaks down language barriers. Then, children will use their body to communicate by miming concepts. I built a prototype and made some deaf and non-deaf children play with it. While observing them, I could notice that all the children faced the same problems. So, they were at the same level and there was no difference between being deaf or non-deaf. In this way, children converse/communicate pleasantly and develop other senses, thus improving consideration for others.
1
2
One person selected among the players rolls the dice, closing their eyes.
4
The other players loo presented. They then to shoulder when they
5 The dice shooter stops the game touching the best mime.
They step on a grey they think is right. I best mime and the
ok at the picture that is ouch the dice shooter‘s y are ready to mime.
y tile with the image If they are right the e dice shooter win.
3 Each mime mimes the image. They then have to move on the image’s colour tiles before they mime again. They are not allowed to talk or sign.
6 5 & 15 points: the winner changes the pictures on the dice. 10 & 20 points: the winner changes the position of the tiles.
Paper model
Three non-deaf children playing with a paper model based on the Molekola concept.
Cosìarte
Five non-deaf children playing with the prototype at the CosìArte school of dance and expression in Rome, October 26, 2015.
First prototype
A prototype made with cotton fabric, felt, and polyester fibre, designed to test materials and durability.
InsiemeX
Four deaf children, two non-deaf children, and two deaf teenagers playing with the prototype at the Insieme-x cooperative for integration and bilingualism in Bologna, October 31, 2015.
A connected station
RATP wants to reinvent Parisian bus stations
Observations in Pont de Sèvres bus station in Paris. The team conducted an extensive analysis about movements of cars, bus and users and connection between the bus station and the town around it. There is a lack of services for RATP's users and citizens and the only way to reach the bus station is by taking an underground entrance. So, users are obliged to cross the road facing the risk to be hit by cars and bus.
Analysis A bus station involves a complex network of transports and people, information, services and environment.
User’s feedback
User’s experience
LA GARE ROUTIERE
INTERVIEWS
ENVIRONEMENT INTERIEUR/EXTERIEUR DE LA GARE
OBSERVATIONS
DEAMBULATION (AMBIANCE)
ENTOURAGE FABRICATION (materiau/lumière..)
MILIEU DE LA GARE ROUTIERE
ATMOSPHERE
PASSAGE
INFORMATION
User’s satisfaction
Gap SEPARATION
Magasin
Waiting time is wasting time User A: « I get so bored while I am waiting for my bus, there is nothing to do » User B: « It would be nice to do some shopping while I am waiting for my bus » Shop owner: « There are many potential clients at the bus station but they never stop in my shop because crossing the road is too risky »
Magasin
Intention The bus station becomes an oasis connected to the town and its services. Citizens can reach this oasis to have a rest from their walking and RATP's users can enjoy their wait. They are well informed by constantly updated screens, they can order their shopping at the shops around from their smart-phones and pick it up from cabinets on their way back. Moreover, they can easily see their bus coming over from the viewpoint.
Belvedere
Art
Photography
NEVER STOP LEARNING