Elena Ornaghi | Design portfolio by Elena Ornaghi

Elena Ornaghi design portfolio

INDEX

. ABOUT ME

. INTERIORS

. PRODUCT

. GRAPHIC

Piacere, Elena! Education around the world Work experience Skills 13

Ensemble together D-drop Breath 43

Hybrid Rugs Frozen 61

Be super Campari

01 ABOUT ME

PIACERE, ELENA!

PASSIONS AND INTERESTS

piacere, Elena Hello, I’m Elena! I’m an Italian designer with strong passion for design and fashion...after all...I was born in Milan, Italy! Since I was a little girl, I have always been passionate about design, illustration, dance, art history and travel, thank to my family education. I partecipated to workshops in Italy and abroad (France, Portugal, USA) to depth my social research and my creative mind. I work on interior and graphic design projects for privates and companies as Seletti and Wall&Deco, during my previous career in Milanes studios, and Campari. An accurate research on human interaction is always present to “choreograph” my projects.

EDUCATION AROUND THE WORD

2015 2014

2013

2012

2011 2010

5 7

2009

2008

2007

11 12

EDUCATION AROUND THE WORLD

2015 1

Central Park Summer Pavillion

November

INTERNATIONAL COMPETITION

Arquideas International competition “Central Park Summer Pavillion” Interior Design

July

2014 3

POLITECNICO DI MILANO

Master’s Degree Title of degree thesis: “Roomy: frammenti domestici in città” International L*unchbox Workshop

24-27 March

ECOLE NATIONALE DES MINES DE SAINT-ETIENNE, FR

Topic: “The future of high street and retail shopping experiences, outside major capitals and tourist destinations”

2013 4

Design February – July

UNIVERSIDADE LUSIADA DE LISBOA, PT

Erasmus project

2012

Workshop 5-9 November

ECOLE DES BEAUX ARTS DE LYON, FR

Topic: “Accélération du Temps et enjeux dans l’espace public” Interior Design

July

POLITECNICO DI MILANO

Bachelor’s degree Title of degree thesis: “Confini [Con]temporanei”

2011 7

Study trip by Politecnico di Milano April

CHICAGO, ILLINOIS

Study trip and analysis of architectural typologies and public space management

2010 8

Study trip May

OSLO, NORVEGIA

Research trip with the collaboration of the National Museum of Art, Architecture and Design

2009 9

Grammar school July

ISTITUTO STATALE VIRGILIO DI MILANO

High School diploma

Study trip April

MADRID

Research trip organized by Istituto Statale Virgilio di Milano

2008 11

Study trip by Istituto Statale Virgilio di Milano March

BERLINO

Research trip organized by Istituto Statale Virgilio di Milano

2007 12

Study trip by Istituto Statale Virgilio di Milano May

ANDALUSIA

Research trip organized by Istituto Statale Virgilio di Milano

WORK EXPERIENCE

2017 Oct

COCO produzioni, Milan, Italy

GRAPHIC DESIGNER

Graphic production, video and photo shooting assistant

Tantocosì by James Rivière, Milan, Italy

GRAPHIC and INTERIOR DESIGNER

May Apr

Newsletter, ADV, photos’ post production, windows display, temporary shop set-up, photo shooting assistant, website update. Isola Design District, Milan, Italy

2016

GRAPHIC DESIGNER Guide and Map designer

Diane Von Furstenberg

SALES ASSISTANT

Temporary Job for summer replacement as sale assistand at La Rinascente of Milan

Sep Aug Jul

May

CTRLZAK art & design studio, Milan, Italy

COMMUNICATION and GRAPHIC DESIGNER

Newsletter, Presentations, photos post production, Graphic production, website update, PR during the MDW 2016.

Feb

2015 Politecnico di Milano, Italy

TUTOR

Presentation of my Master degree thesis during the course of the first year of Interior Design at Politecnico di Milano

Lucky shop, Bresso (Mi), Italy

VISUAL MERCHANDISER

Clothes display and Graphic production for the Social Media. Dec

Workshop “Xmas project”, at Primary School “Duca degli Abruzzi”, Milan, Italy Oct Sep

TUTOR

Jewelry production made by recicled materials.

Politecnico di Milano, Italy

Interior Design Master’s degree

Jul May

NORMALE ARCHITETTURA°, Milan, Italy

TUTOR

Workshop “Collabora[c]tive Design-Paciolo”, at Hight School “IISS Paciolo D’Annunzio” , Fidenza, Italy

DESIGNER

Realization of architectural mock-up

2014 Jun

Apr

Bosoni Ranza Associati, Milan, Italy

NORMALE ARCHITETTURA°, Milan, Italy

INTERIOR DESIGNER

Presentation, Cad Drawing, 3D modeling, architectural mock-up

SKILLS

OFFICE SUIT

ABOUT ME

Word

Graphic

Powerpoint

Cad 2D drawing

Excel

3D modeling Team working

GRAPHICS

Hand drawing

Photoshop

Photography

Illustrator

Photo Postproduction

InDesign

Creativity

Lightroom

Flexibility

Capture One

Personality

VIDEO

Curiosity Organization

After Effects

Communication

Premiere iMovie

LANGUAGES

DESIGN AND MODELING

Italian

Mother tongue

English

TOEIC: C1

Portuguese

A1/A2

Spanish

Basic

Autocad 2d Alias SketchUp

MY PASSIONS

RENDERING 3d Studio Max Kerkythea KeyShot

LANGUAGES Italian

Mother tongue

English

TOEIC: C1

Portuguese

A1/A2

Spanish

Basic

02 INTERIORS

This project was born at the Lusiada University of Lisbon during my Portuguese study period. The purpose of the course was to design an exhibition, ideally designed to be accommodated inside the spaces of the Center Pompidou of Paris, devoted to one or more famous designers suggested by the same professors. The exhibition called "ensemble together" would be the work of the course students. In addition to the exhibition space, we were asked to develop a series of services and graphics related to the event.

OPPOSITES IN CONTRAST ABLE

2013 Universidade LusÃada de Lisboa, Faculdade de Arquitectura e Artes Class: Design III Teachers: Paulo Maldonando, Pedro Silva Project: ENSEMBLE/TOGETHER (Innovation Design exhibition 2015) Location: Centre Pompidou, Paris, FR

CONCEPT

EXCHANGE OF GENRES COCO CHANEL

EMILIO PUCCI

STREET FASHION

MARY QUANT

FASHION DESIGN AND SOCIETY

YVES SAINT LAURENT

JEAN PAUL GAUTIER

ART AND FASHION DESIGN

HUSSEIN CHALAYAN INSPIRATION FROM DIFFERENT CULTURE

The concept of the project was based on the story and the projects of each fashion designers choosen: the exhibition itinerary has been formulated through the identification of common themes studied by them during their carreers.

LEGEND :

contrast opposit

street fashion

DIRECT 5

GIRLISH MEN 3

INDIRECT

BOYISH WOMEN

2 fashion design and society

3 exchange of genres

4 inspiration from different culture 2

5 art and fashion design

TITLE EXIBITION AND LAYOUT

1| Assigned area: 20,3x11 m

ART AND FASHION DESIGN

INSPIRATION FROM DIFFERENT CULTURE

FASHION DESIGN AND SOCIETY

STREET FASHION EXCHANGE OF GENRES

2| The exhibition path follows the main peculiarity and the common themes of the designers chosen for this project

direct indirect

girlish men boyish women

3| Sub-themes, such as “boyish women” and “girlish men” or the “direct” and “indirect” inspiration to art, emphasize opposite interpretations of the same theme

title: OPPOSITES IN[CONTRAST]ABLE _ FACE IN[CONTRASTE’]

4| Opposit: Yves Saint Laurent’s works can be considered “opposites” compared to those of Jean Paul Gautier (exchange of genres) and Hussein Chalayan (art and fashion design) as a completely opposite interpretation of the same theme

title: OPPOSITES IN[CONTRAST]ABLE _ FACE IN[CONTRASTE’] 5

5| Contrast: identified where the interpretation of the same theme is the result of a different or contrasting point of view

title: OPPOSITES IN[CONTRAST]ABLE _ FACE IN[CONTRASTE’]

6| Incontrastable: the “Incontrastable” (incontestable) are the same designers and their creations because each of them has marked the fashion history

PLAN AND SECTION

19.8

0.2

3 2.8

0.2

SECTION A-A’

1.5

6.5

3.1

SECTION B-B’

1m 5.6

1.2

7 20.3

A B

A’ B’

6.4

DETAILS

205

190

TYPOLOGY |

Three tie rods on the floor and one from the top

10cm

American beam in aluminum 20x20

182

167

TYPOLOGY |

82 23

92 23

Transparent plastic bust

The graphiscs are placed horizontally on the floor

Pressing the button on the oor with the shoe itâ&#x20AC;&#x2122;s possible activate the mechanism that allows the dummy to rotate on itself

10cm

19 82

Rotating expositor motorized Fa ll /W in te r

Air outlet that allow the fluid movements of the dress

SPACE AND FURNISHING

MARY QUANT

YVES SAINT LAURENT

J.P. GAUTIER

YVES SAINT LAURENT

contrast contrast

osi opp YVES SAINT LAURENT

CHALAYAN

opp

osit

tras

con t

con

tras t

EMILIO PUCCI

YVES SAINT LAURENT

COCO CHANEL

The is YSL’s works are the cornerstone of the exhibition space: the exhibition path is developed from his project and from the main themes of his design research, confronted with thw other “incontrastable” designer, through their “opposite” and “contrasting” point of view.

INTERIOR VIEWS

view| A

view| B

view| C

view| D

CD A

A| Light designed to simulate street lighting A-B| Unclothed dummies C| Light designed to show off the clothes by referring to the lighting of work of art in a museum C-D| Lo spazio allestito durante lâ&#x20AC;&#x2122;esposizione

ADVERTISING

...AROUND THE CITY

Letâ&#x20AC;&#x2122;s look for the advertising posters! They are among the people, in places where designers get inspired for their creations. 22

ADVERTISING

...ON THE SHOP WINDOWS

Advertising posters are placed on the shop windows and become an integral part of them. 23

System of drinking kiosk for the city. D-Drop is a place where appreciate the positive effect of the water, through the drinking gesture. Into teh kiosk, itâ&#x20AC;&#x2122;s possible personalize the beverage taking advantage to public water of Milan: the service system is very simple and it could be used in the whole city and in other cities that, as Milan, have their own water resources.

D-DROP

2014 Politecnico di Milano, Milan, Italy Class: Final Syntesis Lab. Team Work: Elena Ornaghi, Gianluca Taraborelli, Mariangela Varalli Teachers: Ico Migliore, Mara Servetto Location: Milan, Italy

RESEARCH AND CONCEPT

CONCEPT

H2O

Flavors

Sponsor

Milan pure tap water

Effervescent fruit, coffee and sweets flavours

Sponsor brand and products distributer

CONCEPTUAL SCHEME

+ Structure

Service

Redesigning the kiosk architecture

ATI LOC ON

HOMOGENEOUS DISTRIBUTION ALL OVER THE TERRITORY

DISTRICT (303) BREAK

EVERYDAY LIFE

CONTEXT

INFORMATION

MILAN Primary element and service

CITY OF WATER - Suburban Reavers - City fountains - Water houses

DRINKING THEME

WATER DIFFERENCES BETEWEEN PRICES

The 21,2% of Italians prefer TAP Water because of economical reasons

SHAPE AND AXONOMETRIC VIEW

STUDY OF THE SHAPE

STRUCTURE AXONOMETRIC EXPLODED VIEW

2 1/2| Load-bearing structure Arched beam of laminated wook, installed on a metallic mail

3| Interior cladding Barrisol cloth, hooking to the structure to tensed it 4| Facing Barrisol cloth, hooking to the structure to tensed it 5/6| Top cap Lammellar wood ring that blocks the bean structure and supports the glass top cap

7| Raised flooring Floor realized with concrete sheet

PLAN VIEWS AND SECTIONS

B’

A’

B 0 10

PLAN

NORTH VIEW

WEST VIEW

SECTION AA’

SECTION BB’

100 cm

DETAILS OF THE STRUCTURE

PORTION OF SECTION AND CONSTRUCTIVE DETAILS

OPENINGS DETAILS

Fixing the barrisol to the wooden profile 5 cm

2 Button of closing 1 cm

Opening roller 5 cm

Hook to the ground of the barrisol

Details:

5 cm

5 cm 0

100

200 cm

OPENINGS

Exterior level closed

Exterior level opened

Interior level closed

50 cm

Interior level opened

INTERIOR MATERIALS AND FORNITURE DETAILS

INTERIOR MATERIALS

2 Grey EPDM flooring pannel

Woodskin furniture finishment

Lammellar wood wooden profile

1| Seating

FRONT VIEW

SECTION AA’

SECTION BB’ B

A’ 1

TOP VIEW

B’

50 cm

Seltz system on the seating 5 cm

FORNITURE DETAILS

2| Bar

FRONT VIEW

SIDE VIEW

2 SECTION AA’

A’ 2

TOP VIEW

50 cm

Glasses dispenser system 5 cm

3| Drops container 3

FRONT VIEW

SECTION AA’ B A

B’

A’

TOP VIEW

SECTION BB’

Hook of the Drop container to the wooden profile 5 cm

THE SPACE AND THE SERVICE

Choose the size of your glass and pay

2 2

Choose your favorite “Drop*”

Choose water

4 Create your drink

FRUIT

MEDIUM

t il

m ir

o la

ban

one

p er

p ro

gia

p ro

li e

p ro

ara

16 oz/0,450ml

STILL WATER

LARGE

fra g

REFRESHMENTS

SPARKLING WATER

gin

cio a

ein a a

n oc

orz

dec

p ro

aran à

c cin o

lin o

12 oz/0,340ml

INFUSION

SMALL

HOT WATER

** The “Drops” are in the form of drops coated with a water-soluble edible film 32

li a

van

ca m

de te v

ill a

8 oz/0,230ml

RENDER AND MATERIAL

Barrisol Metallic facing Render

Conceptual maquette of the project

The objective of this competition, Central Park Summer Pavilion (CPSP) New York, was to create a multi-usage area in the emblematic Central Park that can host different activities in summer. With its privileged location, the objective of the CPSP is to become a cultural and leisure reference point for inhabitants and visitors of the city, a space that is integrated in the natural environment of the park and that is flexible enough to adapt to a wide variety of activities on a moderate scale.

BREATH

2016 Arquideas International competition Team Work: Elena Ornaghi, Anna Rossi Project: Central Park Summer Pavilion (CPSP) Location: Central Park, New York

CONCEPT

Topic: NEW SUMMER PAVILION in Central Park, NY

Integration

flexibility

culture and leisure

into the natural environment of the park

to adapt to a wide variety of activities and places

reference point

water

daytime and nocturnal functions bubble

location

access

The Lake ...boating from the water.

...from the river

as a boat, the pavilliom can travel around Central Parkâ&#x20AC;&#x2122;s lakes or along Manhattan coast.

BREATH The new pavilion integrates itself in the complexity of Central Parkâ&#x20AC;&#x2122;s paths, structures and events: it would be a place where visitors can take a breathe in an unusual position in the park.

STRUCTURAL DETAILS

5m 1m

ETFE’s floating bubble

ETFE’s moving seating

Wooden platform arising from the deck

ETFE’s unmovable seating

Wooden deck

ETFE’s bubble buoy

PLAN AND VIEW

REPRESENTATIVE PLAN 1m

SECTION AND MATERIALS

SECTION

MATERIALS

WOOD: 100% ecological Longevity Natural composite Lighter weight

METAL CABLE: High strenght and stiffness for weight Fast and easy installation Economy in transportation

ETFE: Flexibility an self cleaning material 1% weight of glass 100% recyclabe Permeabilityâ&#x20AC;&#x2122;s control of light and heat

DAYTIME ACTIVITIES

2 1

THEATRE

EXHIBITION

1 Relax area

1 Contemplation area 2 Restaurants/Cafes 3 Areas for exhibits

2 Stage 3 Audience area

FASHION RUNWAY

MULTI-USAGE AREA

1 Audience area

1 Contemplation area

2 Restaurants/Cafes

3 Catwalk

3 Relax area

NOCTURNAL ACTIVITIES

THEATRE 1 Relax area 2 Stage 3 Audience area

1 Contemplation area 2 Restaurants/Cafes 3 Areas for exhibits

FASHION RUNWAY

EXHIBITION

CINEMA

1 Audience area 2 Restaurants/Cafes

1 Audience area 2 Screening (movies) area

3 Catwalk

3 Restaurants/Cafes

03 PRODUCT

This project was developed during my collaboration with the art and design studio CTRLZAK. Rugs always represented a piece of somebody’s home and the themes depicted on them were people’s way to recreate their surroundings through their tradition. The rugs presented explore classic carpets’ themes of western & eastern culture in a new genre predicting our hybrid future. The Hybrid project originates through a research on the history of porcelain and its’ centuries of cross-fertilisation between Western and Eastern aesthetics.

HYBRID RUGS

2017 SELETTI Team Work: CTRLZAK art & design studio Project: Hybrid project

DESIGN PROCESS

Chinese tradition

European tradition shape selection

hybrid shape

HYBRID RUGS 46

COLOR SELECTION AND PRODUCTS

HYBRID RUGS

European tradition

Chinese tradition

ANDRIA RUG

TECLA RUG

PERINZIA RUG

This project was developed during my collaboration with the art and design studio CTRLZAK. The mural is the oldest painting technique, because walls were the first painting surface that humans worked on. In the contemporary era, mural art finds in wallpapers a partner: both of them stand on walls and both of them need water and paint to take shape. For each wallpaper, CTRLZAK studio has carried a profound research playing with the perception of internal/external space proposing artworks that invite people to reflect in their daily lives.

FROZEN

2016 Wall&decĂ˛ Team Work: CTRLZAK art & design studio Project: Contemporary Murals

DESIGN PROCESS

oldest painting techniques

contemporary era trend

WALLPAPERS

MURALS

WALL SURFACE + WATER + PAINT needed to take shape

WET SYSTEM COLLECTION by CTRLZAK art and design studio for Wall&decÃ², 2016

WATER

liquid water

solid water

FROZEN WALLPAPAER THAT THAKE THE ROLE OF OLD MURALS BECOMING SITE SPECIFIC ARTWORK ACCESSIBLE TO MANY

FROZEN (WET SYSTEM COLLECION 2016)

FOZEN - WET_FZ1601

FROZEN - WET_FZ1602

04 GRAPHIC

In this project we were asked to take on the theme of prevention from sexually transmitted diseases, choosing a target from 13 to 18 years old, where most young people begin to have sexual intercourse. The final goal of the Communication course was to identify a communicative strategy linked to a possible service that would reinforce the purpose.

BE SUPER

2014 Politecnico di Milano, Milan, Italy Class: Art direction & Copy right Teamwork: Elena Ornaghi, Filomena Violante Teachers: Luis Ciccognani Location: Milan

STRATEGY

PREVENTION

CITY

SCHOOL

TARGET 13 to 18 years old ADVERTISING

EDUCATION

Promotional activity via posters and billboards

Become aware of the subject

MEETING

FLYERS

Organize events with experts

Distribution of informative and promotional flyers

INFORMATION Risks and consequences of unprotected sexual intercourse GAME WITH PRIZES The easiest and immediate communication tool for this age category

APP AND COMMUNICATION The application brings young people to difficult topics to deal with: sexuality and HIV infection. The characters are those of the famous “Super Mario” game in which boys and girls can identify with

FLYER E DOWNLOAD

DOWNLOAD

1| Flayers Be super “protected, loved and informed”. Each character of “Super Mario [Love]” has a slogan that points to its role in the game

2| Front By sliding the acetate sheet, the postcard reveals the enemies of unprotected sexual intercourse and the slogan “do not get defeated”.

3| Back On the back, inside a cloud, there is the QR code from which you can download the the game.

The leaflets will be distributed during the activity in the schools.

APP

HOMEPAGE

START INSTRUCTION Indications for the correct play of the game

x58 x10

LA TORRE

From the start you can start playing NEWS

NOTES NEWS

NOTES

Sesso orale Attraverso il sesso orale è possibile contrarre il virus venendo a contatto con fluidi organici, liquido seminale e secrezioni vaginali, che possono.

DUOMO

SuperMarioLove

Milano,Duomo 21-6-2014

Sabato dalle ore 8.00 alle 19.00 in Piazza Duomo verrà allestito lo stand LILA dove potrai ritirare i gadget presentando l’app . Back

Duomo 21-06

The question marks will send the player to the quiz that will test his/her knowledge on AIDS

Reporting of meeting and event activities in your city

Quizzes are stored in the notes

QUIZ ‘’?

‘’? READY DY TO RT?!! START?!

‘’?

‘’? Il virus ‘’?HIV si ‘’? ‘’? ‘’?contrae‘’? attraverso la ‘’? saliva? ‘’? ‘’? ‘’? ‘’? ? ‘’? ‘’? ‘’? ‘’? ‘’? ‘’? NO ‘’? ‘’? SI‘’? ‘’? ‘’? ‘’? ‘’? ‘’? ‘’? ‘’?

‘’?

‘’? ’?

‘’? ‘’?

‘’?

‘’? ’? ‘’?

‘’? ‘’? ? ’? ‘’? ‘’? BRAVO!!!! ‘’? ‘’? ’? La saliva non ha una ‘’? ‘’? ’? ‘’? tale ‘’? carica microbica un ‘’?da provocare ‘’? ‘’? reale contagio. ‘’? ‘’? ? ‘’? ‘’? ‘’? ‘’? ‘’? ‘’? ‘’? ‘’? ‘’? ‘’? ‘’? ‘’? ‘’? ‘’? ? ‘’? ‘’? ’?

‘’?

NOTES

Back

The player must answer simple questions to earn condoms or coins

ADVERTISING AND GADGET

ADVERTISING

Metro station

Billboard

Bus stop

Itâ&#x20AC;&#x2122;s possible download the APP by the QR-code on the poster placed around the city PRIZES

In the points on the map, players will be able to withdraw their prizes, the amount of which will be based on the points earned during the game.

CAMPARI

2017 Campari Group Project: posters for internal communication Location: Sesto San Giovanni, Milan

thank you by

contact: +39 339 612 3416 (Whatsapp) +1 786 290 6646 design@elenaornaghi.com www.elenaornaghi.com https://issuu.com/elenaornaghi https://www.behance.net/elenaornaghi https://it.linkedin.com/in/elenaornaghi