December 2011 Issue

Volume 2, No. 4 December 2011 FREE

Your business:

Suggestions for job hunters Your home:

Christmas on a shoestring budget Your health:

Make it a green Christmas

Lucy Thorel Scoops & Cakes Cover story: page 3

Incorporating St. Thomas & District Chamber of Commerce

PHIL HELEN

VICKI

JESSICA

PETER GARY

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December, 2011

PUBLISHER’S LETTER Suggestions for job hunters

by Terry Carroll ..............................page 4

BUSINESS / COMMUNITY Managing Money Christmas on a shoestring budget

by Stephanie Farrow ........................page 5

Cover Story

CHRISTMAS Conserving Energy Make it a green Christmas ............page 20

Technology Giving an electronic gadget as a gift?

by Peter Atkinson ..........................page 21

Leadership

HOMESTYLE Decorating

Leadership 101

by Bryan Vine ..................................page 6

Home is a path, not a place

by Renée Carpenter ......................page 22

Your Business

At Home In Elgin The HST and the renovation underground

by Brian Lippold ..........................page 23

Economics

DINING & ENTERTAINMENT Wine & Food Take the guesswork out of holiday gift giving by Jamie Quai ..............page 24

BUSINESS BEAT Front Page Taking a chance ..............................page 9

Savour Elgin

Chamber News

Ruby’s Cookhouse is legendary

by Kate Burns ................................page 25

Barriers to Canadian competitiveness ......................................................page 10

HEALTHY LIVING Everyday Health

Viewpoint Marketing in 2012 and beyond ......page 11

How chiropractic saved Christmas, Part 2

by Dr. Greg Johnson ......................page 26

Legal Business

Personal Health

The Peoples’ Park

by Monty Fordham ........................page 12

Exercise your way to a healthy pregnancy

by Darrell Jutzi ..............................page 27

Member News

LIFESTYLES That’s Life

Hourly confusion? ........................page 13

Pro Text Business continuity and critical illness

by Darren Reith ............................page 14

Positive Exposure Smile – the world will wonder what you’re up to! by Allan Weatherall ............page 15

New Members Welcome new members ..................page 16

Lucy Thorel of Scoops & Cakes enjoys interacting with her customers

by Dorothy Gebert

The business of planning

by John Regan ................................page 7 No high-speed trains please, we’re Canadian

by Serge Lavoie ................................page 8

It’s about the people

My big life

by Elizabeth VanHooren ................page 28

Self Development Is failure the key to success?

by Sharon Lechner ........................page 29

Time On My Hands Stuck in the Moroccan desert

by Duncan Watterworth ................page 30

Holiday baking is a big part of the Christmas season and Lucy Thorel, owner of Scoops & Cakes in St. Thomas, is doing her best to keep local home pastry chefs supplied with everything they need.

“Christmas is our boom time with all the baking going on,” says Lucy.

The store at 647 Talbot Street has been a mainstay of downtown St. Thomas for the last 30 years and offers bulk food, bakeware, kitchen gadgets and cake decorating supplies.

Lucy Thorel is the third owner. When she and her husband Glenn bought the store seven years ago, they added cake decorating classes and a full kitchen to provide quality baked goods, including custom special occasion cakes created by Lucy herself.

“And I’m famous for my butter tarts,” she laughs.

Originally from St. Lucia, Lucy had always enjoyed baking and “craftsy type things.” She took art courses at Fanshawe College before settling down to raise her children. When they were grown, she started baking cakes for family and friends and eventually bought Scoops to offer her talents to a wider audience.

Lucy says what she enjoys most are the people. When she was growing up in St. Lucia, she had worked in her parents’ hardware store and learned the importance of customer service.

“I have staff that are wonderful,” she says, “And we have incredibly loyal customers. Without them, we’re nothing.”

Lucy thinks her store is small enough that it’s okay to be social. “It’s not all hustle and bustle. We can take the time to chat.”

And her favourite baked good? “I like them all,” she says. “But there’s a chocolate raspberry cheesecake brownie….”

Cover photo by Philip Bell, Shutter Studios

Carroll Publishing President Terry Carroll Secretary-Treasurer Nancy Kelly Carroll

Elgin This Month Publisher Terry Carroll Editor Dorothy Gebert Section Editor Business Beat – Bob Hammersley

Graphic Design / Production Jim McHarg Sales Representative Greg Minnema Office Manager Laura Bart

Elgin This Month is a monthly magazine focusing on business and lifestyle issues and includes Business Beat, the St. Thomas & District Chamber of Commerce newsletter.

The publication is available for pickup at no charge at news stands and other locations around Elgin County, as well as distribution to businesses and selected households.

Published monthly by Carroll Publishing, 15 St. Catharine Street, St. Thomas, ON N5P 2V7 519-633-1640 www.theweeklynews.ca/etm December, 2011

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PUBLISHER’S LETTER

Suggestions for job hunters The view from the other side of the hiring desk

by Terry Carroll

Because I’ve recently been looking for a new employee, I’d like to pass along a few thoughts from the other side of the hiring desk. It’s not all bad, but there’s room for improvement in some cases.

Many applicants are too casual in their application emails. Please don’t send me an email with nothing in the body and a one-size-fits-all resume attached. I’m looking for more effort than that.

Just as employers can find out several things about a prospective employee via Facebook or the Internet, you, dear prospective employee, have the opportunity to learn lots about me and my company with these same tools. If you know that the man or woman on the other side of the desk loves ancient Chinese pottery and is expanding the company into Dutton, the job interview is a great opportunity to work at least one of those topics into the conversation.

Invest some time into finding out all you can about the job itself before you apply. Do an Internet search of similar positions at other companies.

Or here’s an original thought – call somebody on my staff and ask them what they know about the job.

Everybody loves to be an expert!

Business ownership should be about money, freedom and fun... Are you on track?

Bryan Vine 519-207-4865: Office 519-857-4865: Cell b.vine@thegrowthcoach.com • www.thegrowthcoach.com/bvine Each office is independently owned and operated

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Three times I’ve hired somebody, almost on the spot, because that person had done his research and convinced me that he would solve every problem he would conceivably encounter. Interesting aside #1: One of these people had a lifetime of experience, the other had no experience, and the third was in the middle, so don’t let lack of experience stand in your way, unless a specific skill set is required. Interesting aside #2: In all three cases, I had fundamental problems within a year over who was really in charge of the business, but the managing of egos is another column.

Picking up on the experience issue, if I need somebody who knows Simply Accounting, do not apply unless you have that experience. That caveat aside, what am I really looking for?

Sometimes I know in the blink of an eye, when someone walks through the door, whether that person will be excellent for the job. Malcolm Gladwell turned that insight into a book

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called, yes, Blink. But that first impression isn’t always there, and I may still hire a good person.

Some people say that attitude counts more than anything. But what kind of attitude? I’d like someone who’s loyal, disciplined and hardworking. And I also want a new employee to have fun at work. I’m on the lookout for the kind of person who can make a quick joke about Facebook, but not be constantly updating her Facebook status at the office.

The interview itself should be a conversation, not too long, not too short. No matter how tough your life with your former boss, your boyfriend or your kids may have been, you should probably avoid bringing up that aspect of your personal life during a job interview.

Finally, one confession. I want people to get my sense of humor, and if they don’t, to be smart enough to fake it. There are two things wrong if an applicant doesn’t get my jokes or is unwilling to pretend she does.

First, we are not on the same wavelength, and that’s a problem. And, second, it’s a sign that someone does not recognize who signs the cheques around here. See egos above, a topic for another day.

Terry Carroll is the publisher of the St. Thomas /Elgin Weekly News and Elgin This Month.

December, 2011

BUSINESS / COMMUNITY MANAGING MONEY

Christmas on a shoestring budget This time of year can be hard on the pocketbook, but there are other ways of making the season memorable

by Stephanie Farrow

It’s true – the holiday season of joy, peace and love also comes with commercialism, a lengthy list of shopping and gift to do’s for a seemingly endless list of people, and a scheduling frenzy of social gatherings. It is described as one of the most stressful financial times for people, and rightfully so. Christmas in our culture seems to carry with it a financial burden that can be hard to swallow.

Let’s face it, it’s hard to ignore the store shelves lined with holiday items months before Christmas, and the excitement in your kids’ eyes as they share their Christmas list filled with things they won’t be getting because they’re too expensive. This makes you feel terrible, so you start to reconsider, “Well, it’s more than I wanted to spend, but it IS Christmas after all so maybe we can make it work.”

We’ve all been there. I get it.

Christmas goes by in a blur of adrenaline and excitement with all of the decorating, tree trimming, wrapping, unwrapping, eggnog, turkey and cookies. When the dust settles, you’ve gained five pounds, made an appearance at every party you were supposed to be at, and purchased the perfect gift for everyone on your list – another successful holiday season.

Then January comes and reality hits. You open a maxed out Visa bill for the gifts of Christmas past and realize you have no money to pay for it. Not a good way to start the New Year.

Was it really worth it? It’s not fun to be the person begrudging their purchases. Overspending during the holiday season can wreak havoc with your financial situation and have you paying for Christmas gifts for many months to come. It’s important to keep a level head and keep spending within your means.

Does this mean you need to be a Grinch? Absolutely not!

Maybe we just need to step back and take a fresh perspective. Maybe we need to revisit the spirit of the holiday season and take time to celebrate the joy, peace and love we want to, without the commercialism and financial pressures. Is this possible? I, for one, think it is.

There are so many creative things we can do to limit our material purchases and still share the spirit of Christmas with our loved ones because one day, I will forget the black leather purse my kids bought me for Christmas, but the clay handprints they made me I’ll treasure forever.

My children will forget the Wii game, DS or iPod, but they’ll re-

member the Christmas we went tobogganing, had hot chocolate, made snowmen, played board games together, and they’ll speak of those things for years to come.

My husband will forget the designer tie we gave him, but he’ll remember singing Christmas carols and lighting candles together on Christmas Eve. The teacher, scout leader or hockey

coach will forget the box of Belgian chocolates, but they’ll remember the sincerity of your card thanking them for their role in your child’s life.

We should all be empowered to define what’s important for the holidays by our own desires. We should have the ability to feel good about our gifts and contributions however great or small as determined by our means at the time.

Dr. Seuss said it best in How the Grinch Stole Christmas, “What if Christmas, he thought, doesn’t come from a store. What if Christmas, perhaps, means a little bit more.”

As it turns out, it’s time, not money that equals love in the end.

Wishing you peace, love and joy this holiday season as you spend time with your loved ones making Christmas memories to be cherished for years to come.

Stephanie Farrow, B.A., CFP, is a Certified Financial Planner and co-owner of Farrow Financial Services Inc. in Belmont.

Merry Christmas

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10 Sparling Road, St Thomas 637-2382 5

BUSINESS / COMMUNITY LEADERSHIP

Leadership 101 Are your employees eagerly and energetically following you and your vision?

by Bryan Vine

What does a leader look like, sound like and do? There is no one correct mold. Great leaders come in all shapes, sizes, voices and styles. However, great leaders share a common outcome – they oversee getting important things done!

While leadership is hard to define, you know it when you see it, feel it and hear it. An effective leader creates clarity about where the business is headed and how each team member can contribute to the cause. Such clarity helps reduce confusion and wasted actions and energy. Clarity also helps your employees make better decisions within established boundaries. As a result, you can breathe more and supervise less.

Additionally, a leader motivates individuals to work together optimally as a team for a common cause or vision. A real leader pulls others along rather than pushes them around.

Leadership is about communicating, not shouting out commands. You cannot coerce people to follow you for long. Command-and-control leadership never earns the hearts, minds and will of others.

Real leadership is all about influence, the ability to make others want to follow you and your cause. Proof of leadership is found in the loyalty and commitment level of your followers.

When you turn around, are your employees eagerly and energetically following you and your vision? If not, commit to improving as a leader.

In addition to creating clarity of purpose and direction for the organization, a leader also creates the right conditions and climate for her/his team to succeed. It’s simple: you cannot succeed on your own. You need energized and committed followers as much as they need an effective leader.

It’s a partnership in pursuit of a common cause. You are nothing without engaged followers. It’s a symbiotic relationship – a leader needs his/her fol-

Jeff Yurek, Jenn and Maggie wish you a Merry Christmas and a Happy New Year. Be safe, Don’t Drink and Drive.

lowers to get important things done.

To help you develop a solid foundation of knowledge, here is a list of some fundamental leadership practices: A leader creates clarity of purpose and direction by: • Developing and articulating a compelling vision for the business • Selling the benefits of this vision to employees with facts, emotions, stories, symbols, etc.

• Establishing direction, strategies, and objectives for the company • Developing a simple business plan • Defining roles for and responsibilities of employees • Developing processes to hold employees accountable for getting results • Encouraging individuals to work as a team • Setting standards, monitoring performance and giving feedback • Reminding everyone that the business exists to serve and satisfy customers as well as to earn a healthy profit • Focusing employees on key priorities and results

A leader creates the right conditions for success by: • Being a true leader, not another employee – taking the time to think, plan, see the big picture and solve problems • Building and maintaining a strong, healthy team • Marshalling resources to support the strategy of the business • Allowing others to do their jobs, not micro-managing them • Getting the right people on board and the wrong people off • Establishing a goal-oriented environment • Accepting 100 percent responsibility for the results of the business • Teaching and motivating others to reach their potential • Monitoring financial performance and taking decisive action, when necessary A company without a leader is like a sports team without a head coach and without a game plan. Both scenarios will result in players (employees) doing their own selfish thing, running around without a purpose, with no sense of accountability, making repeated mistakes, posting lacklustre performance, and most likely losing the game.

Your business doesn’t need more defensive linemen; it needs an in-charge head coach. Let your employees do the daily ‘blocking and tackling.’ Create the game plan and let your employees play the game. Watch and coach from the sidelines, do not get in the trenches – you will lose vision of the whole field. Focus on creating clarity and conditions for success for your team.

Bryan Vine is co-owner of The Growth Coach in St. Thomas.

Jeff Yurek, M.P.P. Elgin-Middlesex-London

750 Talbot St. (Caso Station) Suite 201 St Thomas, On. N5P 1E2 519-631-0666 Email: jeff.yurekco@pc.ola.org

From all of us!

1207 Talbot Street 6

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St.Thomas

519-633-0240 December, 2011

BUSINESS / COMMUNITY YOUR BUSINESS

The business of planning

by John Regan

One of the topics that often comes up when discussing a new business is a business plan. However, it is important to note that a business plan is not just for new businesses, it is an important tool for ALL businesses.

Business plans are really about knowing what you have and improving your company by getting the results you need. It is a formal statement of a set of business goals, the reasons why they are believed to be attainable, and the plan for reaching those goals. There are many variations on business plans, but all are focused on addressing the undeniably important overall components of operating a business enterprise. The plan at a minimum should: 1. Define the business. It is important to create a brand or image for your business. This is not about your logo, it is the story of who you are, what you do, how you do it. It includes the vision and mission you have for your company.

2. Identify your market and marketing plans. If you don’t understand who your potential customers are and what their needs are, you will spend a lot of wasted time and money with little return. Understanding your strengths and weaknesses as well as your competitors is not a ‘nice to know,’ it is a ‘must know’ and will help create your differentiators. A marketing plan spells out how you will reach your customers, the cost of the initiatives and within what timeframe, which then can be tracked and measured.

3. Establish your company goals.

Goals need to be concrete, concise

and attainable; where do you want to go, how will you get there, how much do you want to spend?

4. Provide financial projections. It is important to take a good long look at realistic sales potential, costs, expenses and cash flow. This must be accurate as the numbers are used to guide your business decisions, the numbers need to be reasonable and represent a true accounting of your cash flow.

A business that can demonstrate a solid, well-articulated business plan also improves its chances of obtaining financing support. If you are considering partners or investors for your business, you can be sure it will be the first thing that they ask to see.

Before starting a new business, writing a business plan can seem daunting but the only person that can, and should, fill in the details of your plan is you. Writing it forces you to think through basic questions and lets you fine-tune your ideas before you get too ahead of yourself.

Closing your eyes and just jumping in may work for your first swimming lesson, but do you really want to start your business in the deep end with cold water splashing in your face?

A business plan is a living document that grows and changes with the business. It becomes a plan that

keeps you in touch with how well the company is meeting its goals and provides opportunities to change or shift direction or forecast based on real data. Generally business plans project three to five years into the future, which meets most businesses’ needs. In 1932, however, Konosuke Matsushita, the founder of Panasonic, famously created a 250-year corporate plan. That may seem ambitious to some, but from a small business owner in 1917, Matsushita’s revenues hit a whopping $42 billion by the late 1980s. It’s hard to argue with success!

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Why every business needs a business plan

provides opportunities to change or shift direction

John Regan Ec.D. (F) is the general manager of the Elgin Business Resource Centre.

Wishing you and your family peace and joy this holiday season

Happy Holidays FROM ALL OF US!

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Elgin-Middlesex-London

24 First Ave., Unit 2 St. Thomas, ON N5R 4M5 519-637-2255 • 1-866-404-0406

www.joeprestonmp.ca

December, 2011

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BUSINESS / COMMUNITY ECONOMICS

No high-speed trains please, we’re Canadian A recent report states passenger train service is not worth having west of Toronto. Southwestern Ontario mayors beg to differ.

I got to thinking about trains recently. The mayors of Windsor, Sarnia, Chatham-Kent and London had met in mid-November to give their reaction to the latest in a never-ending stream of reports about the feasibility of high-speed rail in the Windsor to Quebec City corridor.

This report put a twist on the usual conclusions of these reports by stating that high-speed rail was warranted and sustainable, but not any further west than Toronto. Forget the cities of Southwestern Ontario and forget any high-speed connections to Detroit or Chicago. Too expensive, stated the report.

Our mayors beg to differ. They recognize that the return of rail transportation is the way of the future and a major economic development driver. High-speed rail holds the promise of connecting the large urban clusters around the Great Lakes region. When a smaller city or an entire region like Southwestern Ontario plugs into that rail plan, it plugs into all of that economic activity. It was true over one hundred years ago; it remains true today.

In the St. Thomas area, we understand that dynamic very well. A rail line built to connect Detroit and Buffalo generated massive economic activity in this city that survives to this day. The rails may be gone, but the legacy continues.

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by Serge Lavoie

Is passenger train service really necessary in Southwestern Ontario?

To be frozen out of any rail resurgence is to be frozen out of future benefits that will not be replaced by more roads and airports. Fast and efficient passenger rail feeds a different kind of economic activity and interconnectedness. Canadians who travel abroad for business or leisure marvel at the convenience and cost effectiveness of well-developed rail systems.

Even Sweden, with a population much less than Ontario’s and a land mass to match, can get you to every corner of the country by rail, much of it well north of 60 degrees latitude.

After the Second World War, Europe set about rebuilding its heavily damaged rail networks and adding new technologies to them. In North America, after the war, we set about systematically dismantling our rail

networks. Today, we may be paying a heavy price for that short-sightedness. Rebuilding passenger rail today will clearly be more expensive than would have been the case if we still had a network to build on.

Is passenger train service really necessary in Southwestern Ontario in 2011 and beyond? Naysayers point to the meager service offered by VIA Rail and its spotty on-time record.

All true, but VIA Rail is the way it is because it doesn’t control its own tracks and must share with freight trains, which always have priority. By and large, support for passenger rail is hampered by a lack of continued investment and development in the network.

My family moved to St. Thomas from Toronto in 2000, and for the first 10 years I continued to work in Toronto, coming home every week.

For the first five years of that experience I took the train every single week. I shared those trains with thousands of people who preferred to live in Southwestern Ontario and make the regular trek to head office in Toronto.

Call them part of the region’s creative economy, or call them escapees from the big city (or call them quirky, if you wish), but the reality is that there is a growing audience for mass transportation into our region.

Our regional mayors understand this. If freight by rail was critical to the development of industry, then passenger rail is critical to the development of the new economy. If reliable passenger rail service goes no further west than Toronto, a whole range of economic opportunities won’t come any further west either.

I’m not certain that this is a case of “build it and they will come.” We North Americans have a serious love of our automobiles and the creature comforts they offer. I can be certain of one thing, though: don’t build it and they certainly won’t come.

RESOURCES Check out the 2011 Feasibility Study for High Speed Rail Service in the Quebec City-Windsor Corridor at www.highspeedrail.ca.

Serge Lavoie is president of the Southwest Economic Alliance.

The views expressed are his own.

from

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December, 2011

• KEY CONTROL SYSTEMS • SAFES • ACCESS CONTROL • LOCK HARDWARE Prompt, Professional, Mobile & Instore Service • Residential • Commercial • Industrial

Rob Burns - Owner

519-631-4110

ELGIN MALL

Happy Holidays

• DECEMBER 2011 •

On behalf of the Chamber’s Board of Directors, committee members, volunteers and staff, we’re taking this opportunity to extend sincere wishes to everyone in the businesses and communities we serve.

The Chamber congratulates Karen Johnson and the team at Disbrowe Chevrolet Buick GMC Cadillac Ltd. on their investment in a new exterior look for their 116 Edward Street location.

Business Beat Table of Contents Barriers to Canadian competitiveness ..page 10 Marketing in 2012 and beyond ..........page 11 The Peoples’ Park page 12 Hourly confusion? page 13 Business continuity and critical illness ......page 14 Smile – the world will wonder what you’re up to! ..............................page 15 Welcome new members .... ..............................page 16

Business After 5 Wednesday December 7, 2011 St. Anne’s Centre 20 Morrison Drive St. Thomas Doors open at 5pm. Free admission for anyone from a business organization that is a Member of the St. Thomas & District Chamber of Commerce. Must be 19 years of age or older to attend.

Our December event takes a seasonal tone with tasty hors d’oeuvres, your favourite refreshments and extra-special door prize draws.

Please join us!

December, 2011

Taking a chance The Chamber’s November edition of our popular Business After 5 events series brought a unique opportunity to win a great prize. Co-sponsored by Reith & Associates Insurance and Financial Services and New 2 You Auto, everyone who entered our door prize draw had a chance to win a vehicle valued at $17,825, or take the cash. The

We are moving!

Effective January 1, 2012 the St. Thomas & District Chamber of Commerce offices will move to new space within the Elgin Business Resource Centre. Our

prize offering came through an insurance policy and was based on chance. Three finalist names were drawn from all entries, then the finalists had a chance to pick a key that opened a door lock. Shown here, our three finalists were: Barb Scrivens of The Wharf Restaurant, Roy Esbaugh of The Columbus Club and Pam Nesbitt of Bowsher & Bowsher Law Firm. Regrettably, the lucky key wasn’t chosen but all three claimed car detailing packages valued at $125. phone/fax numbers and email/web addresses will remain unchanged.

Please update your lists and files to our new location: 115 – 300 South Edgeware Road St. Thomas, ON N5P 4L1

Healthy Lifestyles for the New Year A special feature in the January edition of Elgin This Month To take advantage of excellent advertising opportunities like this, give me a call at 519-633-1640 (ext. 22) Greg Minnema, Advertising Sales

or email me at gregthismonth@theweeklynews.ca January Edition Advertising Deadline is December 12th

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BUSINESS BEAT

CHAMBER NEWS Events and News of Interest to our Members

Barriers to Canadian competitiveness Much has been said and written about Canada’s ability to compete in the global marketplace.

With thanks to Gerry Macartney at the London Chamber of Commerce, we’re adding some specifics to the discussion. Gerry compiled this list following the recent Canadian Chamber of Commerce Policy Conference in St. John’s, where we discussed and debated what the barriers to our competitiveness may be. These are what we agreed on: 1. Getting qualified workers to meet the needs of employers Canada trails many other nations in the number of graduate degrees awarded, and Canadian firms lag in the employment of post-graduates, including those with PhDs, especially in sciences, engineering and business.

Yet, investment in higher education has among the highest pay-off of any investment government can make. Post-secondary graduates are key in building a competitive economy. A highly skilled and educated workforce is also crucial to attracting foreign direct investment.

2. Designing better policies to help people find and keep jobs To enhance Canada’s competitiveness, it is imperative that we improve our labour market policies, particularly those that would help youths find their first job and the long-term unemployed re-enter the workforce. An assessment of minimum wage laws and employment insurance benefits is sorely needed.

3. Delivering a better tax system Most OECD countries rely less than Canada on income and profit taxes and more on less economically-damaging consumption taxes, like the GST. Canada’s tax system over-relies on high-cost sources of tax revenue causing the Canadian economy to grow at a lower rate than might be possible with a more efficient tax system. Switching the tax mix towards consumptionbased taxes would encourage both work and capital formation and, thus,

1.59% 6.9¢ 1.64%

stimulate productivity and economic growth.

4. Abolishing interprovincial barriers Interprovincial trade barriers discourage small businesses from operating across Canada and cost large companies time and money, hampering productivity and ultimately the competitiveness of the Canadian economy. In an era of increasing globalization, internal trade barriers artificially raise prices and significantly increase the cost of doing business, keeping firms from growing to a size large enough to compete effectively in foreign markets.

5. Implementing regulations that make things easier for business Although high regulatory standards, such as environmental policies or health and safety regulations, can enhance Canada’s reputation globally, how they are applied and administered can be the difference between success and failure for business. If Canada’s regulatory regime remains inefficient, it will undermine our international competitiveness as well as our attractiveness to entrepreneurs, knowledge workers and domestic and international investors.

6. Facilitating foreign investment in Canadian businesses Canada can benefit greatly from openness to the world. Foreign direct investment can convey great advantages by bringing to Canada knowledge, technology, efficiencies and economies of scale. As an enduring policy, Canada should embrace foreign direct investment and reduce barriers to it.

7. Stimulating the need for research, innovation and development of new products and tools Innovation boosts productivity growth and is a competitive advantage for businesses. R&D in Canada can be stimulated by adopting a strong intellectual property regime, fostering collaboration among educational institutions, developing robust innovation clusters and investing in the education and skills of our people. Canada must strengthen its laws in protecting its intellectual assets.

8. Encouraging investment in new technologies and equipment to boost productivity Canadian businesses are well behind other countries in investing in machinery and equipment, particularly in information and communication technologies. Between 1987 and 2009, Canadian businesses invested 23 percent less per worker in machinery and equipment compared to their American counterparts.

9. Investing made easier for the launch and growth of Canadian businesses Venture capital is often associated with scientific research, innovation, entrepreneurial start-ups and successful technology companies. New commitments to venture capital funds in Canada fell 24 percent in 2010 (year-over-year) to their lowest level in 16 years. The lack of availability of start-up capital in Canada has real repercussions for Canada’s ability to develop global leading enterprises and competitive Canadian brands.

10. Creating reliable funding for investment in infrastructure Canada has pursued an inconsistent approach to infrastructure financing over the last two decades, often allowing programs to wind down, only to be re-announced in a different form. A more strategic approach to infrastructure investment that includes funding models that take into account the broad range of challenges and opportunities in communities across Canada is needed. A consistent and reliable funding mechanism will not only simplify the planning of federal, provincial and municipal investments, it will also leverage significant private sector investment.

Published by Carroll Publishing Inc. and delivered to businesses in St. Thomas and Elgin County For complete information on the St.Thomas and District Chamber of Commerce, reach us at: 555 Talbot Street, St.Thomas, ON N5P 1C5 Telephone: 519-631-1981 Fax: 519-631-0466 E-Mail: mail@stthomaschamber.on.ca Website: www.stthomaschamber.on.ca

President & CEO

Bob Hammersley

Member Services Coordinator Accounting Coordinator Member Services

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Mike Vecchio Susan Munday Wes Bailey

Acting Chair: Linda Sawyer Vice-Chair: Jason White Treasurer: Paul Smith Director: Pete Charlton Director: Monty Fordham Director: Frances Kennedy Director: Jeff Kohler Director: Mark Lassam

BMO Bank of Montreal Steelway Building Systems P.J. Smith & Associates Charlton’s Quality Meats Monty Fordham Law Office P3 Strategies Presstran Industries Kee, Perry & Lassam Chartered Accountants Director: Debra Mountenay Workforce Planning & Development Board Director: John Regan Elgin Business Resource Centre Director: Darren Reith Reith and Associates Insurance & Financial Director: Allan Weatherall St. Thomas Elgin General Hospital Foundation Director: Laura Woermke St. Thomas Elgin Public Art Centre

December, 2011

BUSINESS BEAT

VIEWPOINT Events and News of Interest to our Members

Marketing in 2012 and beyond Here’s a deal breaker. The old adage “Keep doing what you’ve done and you’ll keep getting what you’ve always got” doesn’t cut it anymore. Odds are that doing what you’ve always done will likely get you less. New world. New behaviour. New rules. New realities.

Rob Mise, general manager at St. Thomas’ 94.1 myFM Radio and a volunteer on the Chamber’s Member Services Committee, shared a copy of a recent online newsletter called Bernstein Worldwide. The author is Phil Bernstein and he has some great insight into communication and how the Internet, texting, Tweeting, LinkedIn and Facebook have driven more change in how information is shared in the last five years than our parents saw in fifty.

Bernstein says “You’ve Got Nine Seconds.” Here’s an excerpt from his newsletter to illustrate: I recently met with a mattress retailer who was struggling with his advertising.

His two-store chain was relatively new. He told me that 20 years ago, a very successful mattress dealer in his college town had voiced his own radio commercials.

He had decided to duplicate that dealer's approach – starting every commercial with a story and "easing into the sales pitch."

It wasn't working, and he couldn't figure out why. I asked him to send me some examples, and the next day three commercials landed in my Inbox. It didn't take long for me to spot the problem.

Each commercial was 60 seconds long, and each started with a story. As I played the first one, I watched the timer on the audio clip. The story lasted more than 30 seconds. At the 34-second mark, the owner abruptly ended the story and launched into his pitch. The store was having a mattress sale.

Two decades ago, when the owner was in college, that approach worked well.

In 2011, he wasn't seeing any response at all. What's changed?

We've changed. And the Internet's changed us. As early as 2002, BBC News reported on what the Net has done to our attention spans: “The addictive nature of web browsing can leave you with an attention span of nine seconds - the same as a goldfish.”

"Our attention span gets affected by the way we do things," says Ted Selker, an expert in the online equivalent of body language at the Massachusetts Institute of Technology in the U.S. "If we spend our time flitting from one thing to another on the web, we can get into a habit of not concentrating," he told the BBC program Go Digital.

Author Sally Hogshead, writing in Jeff Gitomer's recent book Social Boom! had this to say: “Nine seconds! That's just long enough to read one tweet. That's all we get before our customer's brain makes a decision to either stay focused or relocate to a new topic.”

Before Al Gore invented the Internet, customers were willing to wait for you to tell a story and ease into the sales pitch. In 2011?

Bernstein finished his article with a push, saying “Your customers are goldfish. You've got nine seconds. Get to the point.”

Here at the Chamber, we’re inclined to agree. The messages we send and, more importantly, how we send them are changing.

Two years ago, our weekly email newsletter called Green Mail didn’t exist.

Today it hits over 1,000 Inboxes and is sold-out on available ad space within it. Two years ago we didn’t have a Facebook page. Today it’s a communication vehicle we use at least weekly, and in coming weeks it will be part of a bundle of options we share with Members to keep you as informed as you wish to be on business news, issues and community concerns. Our goal of being the best local source of business and community information will remain, but our tactics and tools for delivery will be vastly different.

And, yes, we will make our Tweets, posts and messages all fit within that magic nine second window – or at least use our nine seconds to show you where, when and how to get all the information you need.

Our Residents and Staff would like to wish you

It’s not what you earn...

It’s what you keep.

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M O N T H

11

BUSINESS BEAT

LEGAL BUSINESS Legal News and Issues for Business

The Peoples’ Park The recent activities of the occupiers both in the United States and Canada caused me to reflect upon an occupation by protesters long ago in Berkeley, California. Although the factors leading up to the occupation were somewhat different than the ones at present, it seems the motives of the protesters bear some similarity.

One can only hope that the present protests conclude more positively than was the case in the Peoples’ Park. On the orders of the governor at the time, Ronald Reagan, riot police were dispatched and many injuries and at least one fatality occurred.

There has been much commentary concerning the apparent lack of focus and purpose to the present occupations. However, the causes of such foment are almost always the same: a perceived disconnect between the protesters and the government and its agencies. The recent election in Ontario with its dismal voter turnout should be evidence

enough of the growing mistrust by the less advantaged in our society toward government at all levels. The ordinary Joe seems concerned about jobs and personal well-being; war planes and war ships not so much.

The recent arrest and removal of occupiers from Victoria Park in Lon-

“

“

by Monty Fordham

the apparent lack of focus and purpose to the present occupations

don has raised the issue of the impact, if any, the Charter of Rights and Freedoms may have in the face of enforcement of municipal bylaws.

The Charter sets out, in section 2, the right to freedom of peaceful assembly. This is what is known as a “substantive” right. In other words, it is paramount to other legislation, which would be considered penal in nature. But what about municipal by-laws which are generally regarded as “regulatory” in nature? And when

does a regulatory enactment become penal? Certainly a person arrested and detained for a breach of a by-law would consider the actions of the authorities to be penal, if not the bylaw itself.

The Charter of Rights and Freedoms guarantees the rights and freedoms contained within it, subject only to such reasonable limits prescribed by law as can be demonstrably justified in a free and democratic society. Does a by-law that limits the right to peaceful assembly in, say, a public park constitute a “reasonable limit?” In all likelihood, the courts will be called upon to determine this.

Many years ago, thanks to the tenacity and scholarship of a young upstart London lawyer, the Supreme Court of Canada delivered the litmus test for court challenges to legislation under the Charter. The test set down in R. v. Oakes survives to this day. The test is twofold: First, is the measure (in this case a municipal by-law prohibiting attendance in a public park after hours) of sufficient importance to warrant overriding a constitutionally protected right or freedom? Second, is the measure proportional to the objective (in this

case, control of ingress and egress to a public park)? Moreover, the measure must not be arbitrary, unfair or based on irrational considerations and should interfere as little as possible with the right or freedom.

While there is no doubt the presence of the occupiers in the public parks and their placement of tents is an annoyance, is that enough to override their right to freedom of peaceful assembly and freedom of speech? Should their right to assembly be restricted to certain hours of the day, but otherwise be allowed?

The answers to these questions will no doubt be answered by the courts, at least in Canada. Meanwhile, it appears, contrary to the opinions of some, that the occupier movement is growing across North America.

However, in Canada, regardless of the ultimate decision of the courts, the final arbiter who will eventually curtail the activities of the occupiers will be that good old Canuck, Winter. At last, a made-in-Canada solution.

Here’s a wish to all the members of the Chamber – a happy Christmas and a prosperous New Year!

Lawyer Monty Fordham prepares this monthly column for the St. Thomas & District Chamber of Commerce and our Members. Monty is also a volunteer serving on the Chamber’s Board of Directors. Questions, comments and suggestions for future columns are welcomed by Monty at his Law Office, 4 Elgin Street, St. Thomas. Telephone 519-633-4000, FAX 519-633-1371 or e-mail: montyfordham@4elgin.ca

Your Business Needs Video 12

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December, 2011

BUSINESS BEAT

MEMBER NEWS Events and News of Interest to our Members

Hourly confusion?

With the holiday season near, and Christmas Day/New Year’s Day both falling on Sundays this time, businesses, employees and consumers may find themselves confused on business hours. There are differences in what is legal for the retail sector and what will be common practice in services, industry and all other forms of business.

To understand how this season will go, start with one premise: Christmas Day and New Year’s Day are to be observed on the day they fall. For retailers in Ontario, with a few exceptions, it’s the law. Collective agreements in some operations may permit deviation. But then there’s the issue of what employees are entitled to as a holiday if they don’t normally work on a Sunday.

Employers need to consider two pieces of legislation, the Ontario ESA (Employment Standards Act) and the RBHA (Retail Business Holidays Act). The Chamber recommends exploring online government postings for both for specific details.

The Chamber has completed a brief, informal survey of area employers and found a lot of variation in how the holidays will be treated this year.

Banks will close December 26, 27 and Monday January 2. All other days, it’s business as usual. Same goes for Canada Post; no service December 26, 27 or January 2.

City Hall in St. Thomas, a unionized environment, will close for the week between Christmas and New Year’s. It closes Friday December 23 at 4:30pm but will re-open Monday January 2 at 8:30am. The County of Elgin offices

Generous donations fuel new green program at Fanshawe’s St. Thomas/Elgin Campus New training programs centred on renewable energy technology could soon make St. Thomas the “go to” spot for education in Canada’s (and the world’s) fastest growing technology. In late October, Fanshawe College was delighted to announce that private donations totaling $500,000 will support a brand new Renewable Energies Technician program at the College’s St. Thomas/Elgin Campus.

The recent donations come from two local sources: a contribution of $405,000 from the Estate of Dorothy Palmer, and a gift of $95,000 from the Alma College Foundation. The money will be used to provide equipment and facilities for the program, which will train students to work with tech-

are slightly different, closing December 23 at noon and re-opening Tuesday January 3. The federal and provincial offices of our MP and MPP will close for the week, but will re-open on Monday January 2. The same does not hold true for various other provincial and federal services with many also being closed Monday January 2.

In a nutshell, we say plan ahead. January 2 could be a very confusing day!

Moving on to Boxing Day, December 26, consider this. It remains a statutory holiday but retailers may be open if they choose to. December 26 was removed from the RBHA's list of holidays when stores must be closed under this Act. However, in some areas, local municipal or regional by-laws also are in effect and prohibit businesses from opening or restrict hours of operation.

At present, the City of St. Thomas and adjacent municipalities including Central Elgin, Aylmer and Southwold have no such special by-law in place and businesses may be open if they so choose. For information on any other Ontario municipality, the Chamber advises placing a call to the Clerk's Office of the municipality in question.

The Province of Ontario has no laws other than the RBHA which govern or limit hours of retail operation, unless you’re talking about the food and beverage business. The Alcohol and Gaming Commission of Ontario regulates the service and sale of alcohol beverages. Establishments licensed to sell alcoholic beverages may provide services only between the hours of 11am and 2am, except on New Year's Eve, when they may remain open until 3am.

It is up to the establishment to decide if it will sell alcohol for the entire period allowed.

Beyond legal considerations of opening and closing, businesses must also consider their obligations to employees. Boxing Day, for example, is still considered a public holiday and special provisions regarding rates of pay and/or time off work apply. The Ontario Ministry of Labour, Employment Standards Branch, can provide details. Staff at the London office may be reached by calling 519-439-3231 or 1-800-531-5551. The RBHA is administered by Ontario’s Ministry of Consumer Services. nology in the growing green energy sector. The program is anticipated to launch in September of 2012.

“Fanshawe is very grateful for the donations we have received from the Dorothy Palmer Estate and the Alma College Foundation,” said Catherine Finlayson, Executive Director, Fanshawe College Foundation. “Through this gift from the Alma College Foundation we are creating a new program that will continue the fine legacy of education that was important to Alma College and its alumnae.”

Dorothy Palmer was born in 1925 and was the only child of Fred and Ethel Ingram, who operated the Elgin County House of Industry from 1927-1942.

A graduate of St. Thomas Collegiate Institute, she taught elementary school in Eden, Sparta and St. Thomas. Mrs. Palmer lived her whole life as a resident of Elgin County. She died in June 2010.

With help from the Foundation and the Dorothy Palmer Estate, the Renewable Energies Technician program will provide students with a solid theoretical and practical understanding of evolving renewable energy technologies, with an emphasis on systems that harness and generate solar, wind, biomass and geothermal energy. The program will also introduce general concepts in global climate change and energy conservation.

Best Wishes for a Merry Christmas and a Happy Holiday Season

“ Thorough Service, Effective Representation” Robert F. Cline A. John Sanders David V. Taylor 14 Southwick St.,St. Thomas • 519-633-0800 w w w. s a n d l a w y e r s . c a December, 2011

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13

BUSINESS BEAT

PRO TEXT Business Management News & Issues

Business continuity and critical illness

by Darren Reith

Consider the statistics. Hundreds of thousands of Canadians are diagnosed each year with a disease that qualifies as a critical illness. Thanks to the advances of modern medicine the majority survive. Recovery, however, can be long and expensive. The costs of home care and many medications are not covered by insurance programs or OHIP. We hear about it every day – cancer, heart disease, Alzheimer’s, Parkinson’s, heart attack and stroke – the chances of you contracting one of these is better than you think.

• 40,000 to 50,000 Canadians have a stroke each year • 75,000 Canadians suffer a heart attack annually • 1 in 3 Canadian women will develop some form of cancer during their lifetime • 2 in 5 men in Canada will develop a form of cancer during their lifetime • In 2001, 363,000 Canadians were affected with Alzheimer’s and related dementia Do you have the funds set aside to

replace your income or lost business revenue when you cannot work or to replace you while you are recovering and still needing to draw a salary from your business? Do you have the resources and capacity to sustain the income loss caused by the loss of a key employee due to a critical illness?

Would a lump sum of tax-free money benefit you and your business under these circumstances?

For most business owners the answer is “No” to all but the last question, and then the answer is a resounding “Yes.” Critical illness insurance (CI) guarantees the payment of a lump sum of cash, tax free, if you are stricken by an illness such as heart attack, stroke or cancer. CI payouts are not limited to just these three conditions, and what is considered a critical Illness varies by insurer, but policies typically include the big three: cancer, heart attack and stroke.

CI is an integral part of both your personal insurance program and business continuity plan. You can purchase CI personally, while at the same time your business can purchase a policy on you and or on key

from all of our staff

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employees. This allows you to receive the cash benefit to meet your personal expenses during illness and it also allows for your business to be the recipient of tax-free cash as well.

When the business receives the financial benefit of a CI policy, the funds can be used for a multitude of things.

Consider the following: • Ensure the continuation and perpetuation of your business by funding a buy-sell agreement between you and a business partner. Commonly, buy-sells are funded through life insurance policies, but if you do not succumb to the critical illness but are not able to return to work, then how can the buy-sell be funded?

CI will solve that problem.

• Finance the temporary replacement of a key employee or manager.

In circumstances such as this temporary skilled replacements are costly and, depending on the position being replaced, may already result in a decrease in income to the business.

Therefore, any added labour costs may not be sustainable through regular cash flow. You can now hire a manager to assume the duties and responsibilities of running the day-today operations during your recovery.

• Protect a business loan or operating line of credit. The infusion of tax-free cash will strengthen your balance sheet, thereby lending secu-

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rity to your bank and other creditors.

When a business loses its leader or key employee indefinitely due to a critical illness, banks perceive that as an increase in the risk factor to their outstanding loans, which may cause hardship ultimately to working capital.

• Reduce or eliminate debt. The cash received from the CI policy can be used to pay down debt or eliminate it all together thereby reducing the monthly obligations of the company and making it easier to weather the storm that may be caused by the loss of an owner or key employee.

It is impossible to predict exactly how much financial impact a critical illness will cause your company, and it may well vary if the illness affects an owner, manager or key employee.

It also depends on the recovery time and the person’s ability to work during treatment as to whether or not any measurable impact will be felt.

But why take the chance?

If your business has debt, if you have a business partner or if your operations are dependent on the energies and skills of certain key people then you need to consider critical illness insurance as part of your business continuity plan. It will fill the gaps that exist in group benefits coverage, disability insurance and in the absence of death. It is the one insurance product that pays to keep your business going while you are in recovery.

M O N T H

December, 2011

BUSINESS BEAT

POSITIVE EXPOSURE Doing Public Relations Right

Smile – the world will wonder what you’re up to!

by Allan Weatherall

I have heard it said that “everything you do or say is public relations.”

Nevertheless, the role of the communication specialist is rapidly expanding too. Fortune magazine has named public relations (PR) as one of the 10 fastest-growing professions over the next 10 years.

The function of public relations is the management of the relationship between an organization and its public. One of its divisions is corporate communication, and it is increasingly being included with the other key marketing efforts of major organizations. With the need for today’s companies to be ever conscious of their images, skilled crisis management professionals are in great demand. PR is now a major initiative in many organizations, where its role has historically been undervalued.

Communication is at the core of all of our relationships, both business and personal. As the year winds down, let’s take a look back at some defining moments in communication. You’ll recognize some because they, in one way or another, made news.

1. Your attention is a hot commodity. Twenty years ago, there was no Google, information superhighway or text messaging. Now we must carefully guard our time, attention, and mind.

2. The word “I” doesn’t have to be self-serving and arrogant. “Am I correct?” ”I could use your help.”

These are phrases that you can actually use without harming yourself!

3. Understand the emotions of communication in marketing. Most companies and people try to sell their ideas based on what their product or service is, then they talk about how it will work. But the most successful are those able to connect with the public on an intimate level and personalize things.

4. Whoever has the message has the power. This is what social media has become. The news and the way it is consumed has changed significantly because of technology and Twitter. The immediacy of real life can be broadcast around the world by someone with a flip camera or cell phone.

5. Communication must be H.O.T. That’s Honest, Open and Two-way.

6. Criticizing, judging and making people feel bad sends harmful energy. We have too much of that, but common sense and courtesy in our communication – in person and online – are always appreciated.

Snarky, unproven comments are really not required.

7. Rapport is critical in conflict and camaraderie. In our ‘crazy busy world,’ it’s essential to know how to connect and engage with all types of people and personalities. This is especially true if you want to resolve a conflict and build accord.

8. Genuineness is priceless. Just ask executives at BP, Toyota and Goldman Sachs.

9. Influence comes in many different forms. Our words exercise power. They might be a quick Tweet, a blog, a speech or a handwritten note. With social media and other

technology, be aware that your words can affect people far and wide. People you’ve never met and never will.

Choose your words carefully.

Being shy today won’t serve you well in our interactive, engaged world. Learn to appreciate that life demands your participation. Force yourself to learn, watch successful people and develop your own creativity and style. Meet one person at a time to build confidence. As an example, I invite you to think about how important it is to work the room at events like the Chamber’s monthly Business After 5.

You just never know who you will meet.

Recently, I read an article on BNET by Steve Tobak that noted the importance of being adept at five things: finance, selling, presenting, negotiating and business communication. How are your five coming together?

The last little thing that so many people have probably told you – including your mother – is to smile!

It’s such a simple act, which can communicate so many positive things, and can brighten up somebody’s day. Smiling is generally the act of the self-assured and happy person and is a universal welcome.

Smile at the next person you see!

This article has been prepared for the Chamber and our Members by Allan Weatherall, B.A., CFRE, APR Director of Development at the St. Thomas Elgin General Hospital Foundation. He received accreditation (APR) from the Canadian Public Relations Society in 1993 and a CFRE (certified fundraising executive) in 2000. He welcomes your comments via email to: aweather@stegh.on.ca or telephone 519-631-2030 extension 2247

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E L G I N

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T H I S

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15

BUSINESS BEAT

NEW MEMBERS Welcome To The Chamber Network

of Marketing Buyer’s Guide Category: AccommoBest Rate Home Improvements dations; Day Spas; Food Specialties; 35253 Talbot Line Party Services; Sports, Recreation & Shedden, ON N0L 2E0 Fitness; Wedding Planning & ServPhone: 519-764-2774 ices Email: jim.abel@hotmail.com Products & Services: Experience a Contact: Jim Able, Owner breath of fresh air at Elm Hurst Inn & Buyer’s Guide Category: Building Contractors; Renovations/Additions; Spa. Elm Hurst Inn & Spa offers inspired choices for unforgettable getWindows/Doors; Roofing Contracaways, stylish celebrations and tors; Interior Design/Decorating; productive meetings. The Elm Hurst Flooring Balanced Body Bootcamp Inn offers fine dining for large Products & Services: Best Rate 608 Highview Drive groups or just for the two of you.

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The St. Thomas & District Chamber of Commerce is pleased to welcome the following businesses and individuals as our newest Members. The staff and management of the organizations shown below were accepted as registered Members from October 16 to November 15, 2011.

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Tremaine’s Map of The County of Elgin, 1864

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A pictorial tour of Elgin County, featuring people, events and historic buildings.

Including previous International Plowing Matches in Elgin County

Ontario Visual History Project - Elgin County Historic footage of the great moments in the region’s history.

1-24 First Avenue, St. Thomas 519-637-3663 T H I S

$25 *

Harvest of Memories

Volume Two:

LAYAWAY FOR CHRISTMAS NOW

E L G I N

Elgin’s History Through

200 photos of St.Thomas & Area from 1900 to 1950.

Our Collection of Jewellery for Christmas is beautifully unique.

Come and see our fabulous selection now.

Open Tues. - Fri. 10am - 4pm 450 Sunset Drive, St. Thomas 519-631-1460 (ext. 154)

December, 2011

Glittering Gifts

Great Gifts for The History Buff

M O N T H

$22.60*

All Books & DVDs are available at Branches of The Elgin County Library and the County Museum, 450 Sunset Drive, St.Thomas (4th Floor) *All prices shown include HST

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A Gift of Health

The St. Thomas Elgin General Hospital (STEGH) Foundation plays an integral role in supporting patient care excellence at the St. Thomas Elgin General Hospital. The STEGH Foundation provides a critical function by independently raising funds to acquire patient care equipment, support educational endeavours, and upgrade the Hospital’s physical facilities. The STEGH Foundation does not provide funds to cover any Hospital operating expenses such as salaries, utilities or program funding.

Through the generosity of our donors, the STEGH Foundation has transferred over $25 million to the Hospital since 1985 to ensure it has what is required to keep pace with advancements in medical care. Digital technology, partially funded through Bequests, is one such advancement that has reduced hospital stays while enabling less invasive surgical techniques and shorter recovery times.

Generous donations provide physicians and other health care professionals at your Hospital with access to the best medical equipment possible for diagnosis and treatment.

After your family members and other loved ones are provided for, designating a gift in your Will to the STEGH Foundation is a wonderful way to make a difference at your Hospital.

A Bequest is an important way you can do your part to ensure patient care keeps pace with technology when a loved one like your child, grandchild or friend needs it the most.

Thank you for considering a future gift of health this holiday season. www.legacygifts4stegh.on.ca 18

E L G I N

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M O N T H

December, 2011

It’s the Season to Shine!

The St. Thomas Elgin General Hospital is a full service community hospital providing comprehensive 24hour coverage in Emergency and Family Medicine, Anaesthesia, Surgery, Obstetrics, Paediatrics, Coronary and Intensive Care, and fully digital Diagnostic Imaging. STEGH’s vision is to deliver an excellent patient care experience, in a safe and compassionate environment, in collaboration with our health care partners.

As the only hospital in Elgin County, STEGH also provides a wide range of programs and services including: Ambulatory Day Surgery Cardio – Respiratory Services In-patient Rehabilitation

Diabetes Education Chemotherapy Complex Continuing Care

Palliative Care Sleep Disorders Clinic Laboratory Services

Since 1954, STEGH has been caring for the residents in your community. Not only does STEGH meet today’s needs, it is championing quality health care for the future.

More than ever, funding from our community is essential to keep pace with future health care needs at STEGH -- needs like new patient equipment and facilities that enhance the quality of care your community deserves. This is clearly a factor in attracting and retaining doctors, nurses and other health care professionals.

A Bequest in your Will is a gift from the heart and a legacy of caring for future generations.

Thank you for considering a donation to the STEGH Foundation this holiday season.

I’d like to learn more about making a gift in my Will.

Please send me free information:

By mail: Name: _____________________________________________________________ Address: _____________________________________________________________ I’d prefer a telephone call at: __________________________________________________ The best time to reach me is: Daytime:

Evening:

By e-mail: __________________________________________________________________ I have made a gift in my Will to the STEGH Foundation.

I would like to share a story about giving to the STEGH Foundation and supporting my Hospital.

Please call Joanne Beaton with any questions.

Direct line (confidential voicemail available): 519-631-2030, ext. 2727 or e-mail: jbeaton@stegh.on.ca STEGH Foundation | 189 Elm Street | St. Thomas, ON N5R 5C4 www.legacygifts4stegh.on.ca STEGH Foundation

December, 2011

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M O N T H

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Whether it snows or not this holiday season, more and more Canadians are dreaming of a green Christmas. Green – as in a holiday that is gentler to the environment.

From the food, to the gifts, to travel, the holidays are traditionally a time of excess and waste. Tons of wrapping paper and plastic packaging are destined for the landfill.

Twinkling lights draw extra electricity from power plants. Countless tanks of gas will ferry shoppers from mall to mall to find the "perfect" gift and back again to return them after Boxing Day! With a little planning and a few simple ideas it is possible to reduce your impact on the natural world and reduce your stress at the same time. Here are a few nature-friendly holiday tips: Make the switch Switching to energy efficient lightemitting diode (LED) decorations is a bright idea and a great way to save money and energy. LEDs use 10 percent of the energy of traditional incandescent bulbs and will last 30 times longer. You'll conserve energy and save yourself the shock of the January electricity bill. Using a timer to limit your light displays to a few hours each evening will keep the mood festive and affordable.

Make it a green Christmas Simple ways to spread holiday cheer and save the environment at the same time

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CHRISTMAS CONSERVING ENERGY

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reduce your impact on the natural world

Keep it real An artificial tree isn't necessarily the eco-friendly choice. Fake trees are made of petroleum products. They're loaded with contaminants and transported over great distances to get to your home. A real tree from a local tree farm is a better option. While growing, it captures CO2, produces oxygen and helps clean the air. Once it is cut, the farmer will plant a new tree to replace it. When the holidays are over, you can recycle it.

That's a wrap Have fun finding alternatives to glossy wrapping paper: • Look for recycled, post-consumer paper printed with vegetable inks • Wrap one gift inside another (like a scarf ) • Sew or buy reusable, fabric gift bags • Use old maps, junk mail, comics • Find creative containers: a watering can for a gardener's gift, a pot for a cook Give a gift of nature By supporting a charity that protects nature, you can give a meaningful gift to those you love. A gift of Canadian nature will never be returned, never gather dust and will help protect a natural legacy for our children and grandchildren. It's an easy way to celebrate a green Christmas with everyone on your list, all year long.

Shutter Studios Photography

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hutter Studios began as Philip J. Bell Photography in 1999 during a time when the transition from film negative to digital files was just beginning. Over the past 12 years, Philip’s commercial photography studio has grown to produce dynamic images for small businesses, corporations, architects, interior designers, construction professionals and the healthcare sector.

His images are typically used for web sites, marketing presentations, public relations initiatives, corporate communications and editorial purposes. They are featured in annual reports, newspapers, brochures and magazines.

While Philip’s work is diversified in the commercial field, he continues to capture great local family portraits and shares his passion for his craft through his digital photography workshops.

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Philip is currently the past president of the Kinsmen club of St. Thomas. He, with his Creative, wife Vanessa, are proud members of the St. Diversified, Philip J. Bell, Creative Director of Shutter Studios with Thomas Chamber of Professional his faint but growing Movember moustache in support of Prostate Cancer Canada.

Commerce and the St. Thomas Executives Association.

For your next photography project, commercial or personal, contact Shutter Studios, 519637-3006, or find them 12 Drake Street St Thomas, Ontario online at www.shutter.ca N5R 2H5 519-637-3006

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www.shutter.ca M O N T H

phil@shutter.ca December, 2011

CHRISTMAS TECHNOLOGY

Giving an electronic gadget as a gift?

Here are some tips to help you choose the perfect high-tech device

by Peter Atkinson

Christmas is just around the corner and there are all kinds of reasons from smarter smartphones to more powerful laptops for people to find something electronic under their tree. Here are some tips to help gift givers match the best choice for their gift receivers.

First, while I hate to blindly recommend any status quo, industry leaders are often in that position because they offer great value, which isn’t the same as having the lowest price. I’ve helped people with devices from lesser-known manufacturers, which they bought because the products seemed like a great deal. But that idea eroded pretty quickly after a couple of hours trying to figure out how to do something that should have been simple.

Equally, a higher price doesn’t automatically mean a better product.

But industry-leading companies often – not always – have more money to spend on the user interface, making the device more intu-

itive to use, which can be priceless, especially for anyone new to electronics.

Read reviews and recommendations, but consider them a starting point rather than a decision maker.

The tech expert reviewer may be disappointed that the device is lacking something, but your loved one may not really care about the difference between a 12 and a 15 megapixel camera.

However, they will care about how easy the device is to use. Some stores offer an ‘electronics petting zoo,’ where devices are unboxed and available for people to play with. You might not buy the device at this store (you’re planning on shopping locally, right?) but it’s well worth spending the time to see how it actually works.

And when you’re doing this, think about it from your gift recipient’s perspective, not yours. You might love the colourful icons, but if two or three of them look very similar, your 70-year-old grandmother may struggle to know which is which.

Once the gift is given, you can give

something even more precious: your time. If possible, plan to spend time helping your loved one learn about their new device. And don’t just blaze through what all the buttons do. Not only do people learn better when they do something rather than being shown something, devices often have their own ‘language’ or series of steps that are required to do something.

Learning the basics of this language (e.g. having to turn the wireless connection on every time before connecting to a network or setting up an email account), will help them when they try a new feature.

Season’s Greetings

Enjoy the time together while you ask them to accomplish some basic tasks, like connecting to the Internet or sending a message. Help them set up any passwords and go through the settings together so that the device is set up to best suit their needs and level of expertise. (Sometimes this time together might be the best gift of all; grandchildren, I’m looking at you.)

Before you leave, register the device with the manufacturer and complete the warranty information. Most devices are pretty solid these days but, if there ever is a problem, this not only helps with warranty protection, it also will make it easier to get tech support.

Whatever you celebrate at this time of year, I hope it’s happy and safe and full of wonderful memories. That’s really what it’s all about.

Peter Atkinson is E-Services Consultant at the St. Thomas Public Library.

Season’s Greetings

Our families wish you and yours a beautiful holiday season, filled with the warmth of friends and loved ones, and with the promise of a prosperous new year Bill Graham John Scott Rob Foster Jim Frederick Mike MacKinnon Scott Trevors Paul Linck Fred Taylor Paul Schneider Derek Michell Bob Bristow Darlene Newell Valerie Campbell Mike Rawlings Alex DeVincenzo Lindsey Allen Kim Hannah Amna Fiaz

Alan Enns Mike Stover Bill Luyks Betty Gropp Megan Siemens Jennifer Sioen George Reid Norma Crocker Kara Watson Mike Helder Julie Roszell Teake Veenstra Pat Wray Brenda Bell Andrew McQueen

Have a wonderful Holiday Season From Todd, Kathy and all the staff.

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HOMESTYLE DECORATING

Maxwell Gillingham-Ryan shares his design philosophy about making homes beautiful, organized and healthy

by RenĂŠe Carpenter

I once learned that the word “home� evokes more emotion than any other word in the English language other than the word “love.�

This is definitely the case in my own life, and I believe in the lives of many.

The deeper meaning of home was articulated beautifully recently by Maxwell Gillingham-Ryan, founder and CEO of Apartment Therapy Media, a network devoted to helping people make their homes beautiful, organized and healthy. Maxwell’s storytelling talent sparkled as he shared his compelling personal story, his design philosophy and the humble beginnings of Apartment Therapy during the fall High Point Market. “Your home is the only place that is all yours,� he said. “It is the only place you can be totally yourself. We are all looking for a place we can feel completely comfortable. If you are not doing that at home, you are missing something.�

Our mission and passion at Jennings is to be sure people don’t miss the joy of home. We believe that creating a warm home that you and your friends enjoy is one of the most worthwhile things in life. I was struck at the similarity between Apartment Therapy’s mission and that of Jennings Furniture & Design. Our purpose is to enrich the lives of the people we touch by help-

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Home is a path, not a place

ing them enjoy their home more and experience their home to the fullest. “Your home is a path, not a place,� Maxwell said. “Some people think you should set home up like a picture and stop there. But home,� he said, “should change and grow because you change and grow. It’s about figuring out who you are and expressing that over time in your home. It’s not about the space but about creating a space that comes out of you.�

On a personal note, Maxwell shared that his own path has been “twisty and turny.� Before high school, he struggled to find his niche and described himself as anonymous and average. But in high school he discovered a love and talent for art that made him feel alive your home and appreciated, and then should change found his way to design. Out and grow of college, he went to work for Gear, a fabric and home fashDesigner Maxwell Gillingham-Ryan ion design firm that “was really good at making things look fabulous.� However, Maxwell felt something was missing. “It wasn’t enough for a room to look good if it didn’t make you feel good,� he said.

Seeking a greater sense of mission and purpose, Maxwell returned to graduate school and became an elementary school teacher for about seven years.

During that time, he “became aware of how environment affects learning. “The children who did best in my classes had the best homes.� This didn’t mean the most expensive or best designed, but a balance in making it ‘home.’ As for his best and brightest students? “Those who had two parents home for dinner together. [Family mealtimes] make all the difference,� Maxwell said.

In 2001, Maxwell combined his experience and talent for design and for teaching to educating and inspiring the world to create homes that feel as good as they look. “I wanted people to feel empowered,â€? he said. “We want to inspire you to go home and make it your own, to start a story RenĂŠe Carpenter rather than finish it.â€? is the owner of What is your story, and have you Jennings Furniture begun telling that story in your and Design in home? Ask about Jennings Furniture St. Thomas. & Design’s free in-home design and how we can help you write the script!

T H I S

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December, 2011

HOMESTYLE AT HOME IN ELGIN

Is it helping or hurting our economy?

by Brian Lippold

Last spring, in a room full of local construction professionals, trades and suppliers, the St. Thomas & Elgin Home Builder’s Association held an informal poll. We asked our guests and our membership if they had ever purchased a product or service “under the table.” The answer was not surprising, but it was discouraging nevertheless. Most have.

Let’s face it! Even if you have educated yourself about the many risks of a “cash deal,” if the incentive was enough, you might be tempted to take it. A recent report by the housing experts at the Altus Group indicates that you are not alone. In fact, they found that in 2010, 37 percent of the work performed in Ontario’s renovation industry was done “under the table.” That 37 percent represents a figure of 5.2 billion dollars per year.

Prior to the launch of the HST last summer, the Ontario Home Builder’s Association warned our governments

at every level, that the new HST would drive Ontario’s massive construction economy further underground. The additional tax would ensure that “above-board” businesses become even less competitive, government tax revenues would decrease, and consumers would be at greater risk of receiving a product and/or service that could be potentially dangerous.

The Ontario Home Builder’s Association estimates that the government will lose up to $298 million dollars in HST revenue and a staggering 1.6 billion in yearly income tax revenues.

In addition, it is estimated that over 750 million will be lost in other areas like WSIB, Employer Heath Tax, CPP and EI premiums.

With interest rates at all time lows, housing affordability remains at a high. If you have opted to purchase a home in the last few years with plans to renovate. Consider these questions before getting estimates. If a fire in your home was caused by illegal work

performed in your home, do you think that your insurance company/policy would protect you?

If your contractor is injured on your site, who is liable? If your contractor performs the work below standard, what recourse do you have if you do not have permits and a written prescription of the work agreed upon? Don’t put yourself at risk.

It is impossible for a legitimate contractor to remain competitive with those that do not respect the law or the safety of their clients.

Consumers do not always realize the costs that licensed contractors must pay. There are considerable costs associated with filing proper permits, securing liability and property insurance, paying mandatory WSIB premiums, employee EI premiums and tax accounting. These are just the regulated items that need to be attended to before a contractor pays for office space, heat, hydro, tools, vehicles and associated maintenance.

There is something that you can do!

Call your local politician’s office and ask them to push the reintroduction of a renovation tax credit. Prevent your tax dollars from going underground and ensure that everyone plays by the same rules.

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The HST and the renovation underground

Don’t put yourself at risk

Brian Lippold is Manager of Builder Markets at Reliance Home Comfort™ and Vice-President of the St.Thomas & Elgin Homebuilder’s Association.

INTRODUCING Hometown Sleep Spa in AylmerHealthy and Environmentally Safe Bedding Products With 8 ½ years experience owning and operating Roszell’s Furnishings at 34 Sydenham St. W. in Aylmer, Graham and Janet Saarloos recently decided to expand their business and open Hometown Sleep

Spa at 24 Talbot Street West. The new store is being run by their daughter Kelsey Miller, one of their 5 staff members.

Hometown Sleep Spa features bedding products with health and environ-

mental benefits. The Saarsuffocation risk. loos family looks forward Other items offered at to the “main street” expoHometown Sleep Spa insure while continuing to clude mattress protectors, run their main store on a comforter sets and sheet quieter side street. sets.

The majority of the stock Roszell’s Furnishings at in the Talbot Street store is 34 Sydenham St. W. are covered in Coolmax glement and wedging of bedding by an Italian ComAylmer carries many other fabric and are 100% small hands and feet and pany called Magniflex. bedding options along with breathable. These pillows small enough to reduce The Magniflex pillows a full line of furniture and are particularly suitable for appliances. The Saarloos menopause. The choice of family invites you to visit covers includes aloe vera both their stores (they’re and linen, and they are only a block apart) to see completely washable. the fine selection of quality Another innovative prodproducts they sell. uct at Hometown Sleep Spa is the revolutionary, Kelsey Miller and breathable Heaven Sent Janet Saarloos of crib mattress. The matRoszell’s Furnishings tress has a patented air Great Christmas gift permeable sleep surface and passive air-flow design. The sleep surface’s integrated crib bumper is All the same benefits as our designed to be large Custom length and sizes available enough to prevent entan- mattresses but starting at just $195.

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E L G I N

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D I N I N G & E N T E R TA I N M E N T WINE & FOOD

Take the guesswork out of holiday gift giving

The irony of being someone whose speciality is wine and how it accents foods is that around the holidays almost everyone, including my closest friends, fret over giving me wine as a gift. I can understand why, but for anyone who loves delicious food and the company of friends and family – wine is just the best gift around.

The working title of this article was ‘Wine Gift Giving.’ And in that spirit here are a few of my suggestions for great wine gifting. I am going to narrow my recommendations to wines with character, or rather wines that offer a little something extra. My mindset is, if you are giving a gift, you want to be able to take pride in your choice.

If you are bringing wine as a host/hostess gift, the wines should be ready to drink, more or less. Don’t give a bottle that needs to be aged several years or decanted for a day or two. The 2011 Beaujolais Nouveau has just hit the shelves. It is light, fruity, easy drinking and fun. It also peaks within a few months, so it’s priced fairly.

Another suggestion for that charming host/hostess gift is a nice bottle of Port or Sherry. In addition to being classic cold weather beverages, both Port and Sherry have an incredible ability to lift a huge range of cheeses, chocolates and spreads. My experience with fortified wines is that there is a linear relationship between price and quality. The extra money you spend on the bottle will pay dividends in flavour.

Looking to impress someone with a bottle of wine? The more exclusive or niche the wine, generally the higher the perceived value, and the more care you’ve demonstrated in your choice.

Look for limited edition or reserve wines directly from the winery, or look at the Vintages section of your local

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wine shop. Everyday wines are not ‘gift giving’ impressive, so avoiding the general list is essential. Niche wines aren’t always the most bombastic, but most wine lovers appreciate when a wine’s character expresses the vineyard and growing season.

I have three suggestions for those people you want to impress. First, Ontario Pinot Noir and Chardonnay from 2009 are really starting to generate a lot of well-deserved buzz. Everything I have produced or tried so far has far exceeded my expectations. Our relatively small provincial production ensures that these wines will only have a limited time on store shelves.

My second recommendation is a classic wine style: Côte-Rôtie. This wine from the Northern Rhône in France is a blend of Syrah (red grapes) with Viognier (white grapes), which by law must be fermented together. A winemaker’s skill in blending really comes through with this style. My final recommendation when you aim to impress is an underrated gem in the wine world: Pinotage. A product of South Africa, Pinotage is a full-bodied wine that has characteristic red wine fruit flavours and an earthiness not generally found in wine. It is a great food wine that isn’t found too often in Ontario wine stores.

I hope everyone has a terrific holiday season. Make the most of it. Please enjoy your wine selections responsibly, and I will see you back here in the New Year!

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by Jamie Quai

take pride in your choice

How to make an impression with a special bottle of wine

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Jamie Quai is head winemaker at Quai du Vin Estate Winery in Elgin County.

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December, 2011

D I N I N G & E N T E R TA I N M E N T SAVOUR ELGIN

Ruby’s Cookhouse is legendary Fresh food and big portions are on the menu at this Aylmer eatery

by Kate Burns

Since opening its doors in 2005, Ruby’s Cookhouse, located on Highway 73 in Aylmer, has become synonymous with large portions, friendly service and a warm atmosphere.

The father and son team of Steve and George Kapogianis brings over 30 years of restaurant and marketing experience to Ruby’s. The Kapogianis’ believe that fresh foods are better for you because they have not traveled

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long distances to get to the table, and buying local supports the community.

Ruby’s sources many of its foods locally from vegetables to poultry and sausage.

On the menu, guests can expect to see a selection of delicious creations that satisfy without breaking the bank. Favourites include Ruby’s Herb Roasted Chicken dinners made with Ruby’s signature BBQ sauce and served with soup or salad, vegetables, coleslaw, crusty garlic bun and choice

All holiday pricing es will apply and includtmas the Traditional Chris gs Feast with all the trimmin

of potato. Not to be outdone, the the coldest drinks and the best ‘undo Chicken Souvlaki is a huge meal the top button of your pants’ food. served with country rice, vegetables, choice of potato and Ruby’s Greek Salad.

On the lighter side, there is a wide selection of sandwiches, wraps, salads, soups, homemade hamburgers and a Ruby’s Cookhouse is a member of delectable fresh Stir Fry. In addition Savour Elgin. Savour Elgin is a proto lunch and dinner items, Ruby’s ofgram with a goal to promote and enfers breakfast all day long, everyday. hance culinary tourism in Elgin Friendly service and good food are County and St. Thomas. The Savour part of Ruby’s reputation. Twenty Elgin trail is a route through Elgin local people are on staff to create the County that visits some of the best warm atmosphere as soon as you walk restaurants, farms, wineries, and other in the door.

George is glad that he has carried on culinary attractions that focus on food the family tradition of restaurant and drink that’s local and unique to Elgin County and St. Thomas. For ownership. “The restaurant business is full trail information visit a unique hands-on business with new www.savourelgin.ca. people, faces and experiences,” he says. “It’s fun – each day is different and a new challenge.”

But what about Ruby? The legend behind the name of Ruby’s Cookhouse is almost as famous as its food.

Kate Burns is the The story begins in the early 1800s business developwith a young school marm named ment coordinator Ruby, who came from the New Engat the County of land States. She had loaded up a covElgin. ered wagon and joined a wagon train bound for the west. To learn how the legend ends, visit Ruby’s Cookhouse, the place with the warmest welcome,

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we were able to make arrangements to see Santa in the nick of time

How chiropractic saved Christmas Part 2 A story about pain and recovery… with a holiday twist

by Dr. Greg Johnston B.H.K., B.Ed., D.C

Those of you who are regular readers of my column will recall that last December I relayed a very interesting and very true account of how I was able to successfully assist Santa Claus with a severe bout of lower back pain that almost prevented him from making his annual trip around the world for the first time in history. That was a close call and I was only too proud to know that chiropractic was able to help.

Well, believe it or not, last year’s Christmas run was equally threatened.

It wasn’t a bout of lower back pain this time, however; the culprit was a severe case of neck pain. Unfortunately, the day before Christmas Eve, Santa woke with severe pain in the right side of his neck. As we had experienced great success with his lower back, Santa decided to call my office to schedule an

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H E A LT H Y L I V I N G EVERYDAY HEALTH

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emergency visit to see if there was anything we could do to help. Of course, due to the urgency of the situation we were able to make arrangements to see Santa in the nick of time.

(Pun intended) Santa said that his neck felt very stiff. On observation, he was holding his head with a lean to the left and slightly forward. He said that it was very difficult for him to look over his right shoulder, and that seemed to be the worst movement. He also experienced an increase in pain if he tried to look up, or if he brought his right ear down toward his right shoulder. Santa also described a dull achy feeling in his right shoulder but did not experience any pain down his arm. Santa did not have any symptoms of headache, nausea, vomiting or dizziness. He spoke clearly and seemed his normal alert and aware self. In general, other than the relatively severe right-sided neck pain, Santa was in good health and had been feeling very well.

The physical examination did not uncover any neurological or ominous orthopedic findings. It appeared that Santa had some inflamed and tender joints at the base of his neck where the neck and the upper back meet. This area is referred to as the cervicothoracic junction. Along with the sore joints, Santa also had some very tight and sore muscles in the same area.

I explained to Santa that this was a very common condition. It is sometimes referred to as a “wry neck” or an acute torticollis. In this case, the joints become inflamed and irritated. In many cases the individual may not even be aware of what has injured the joints. Commonly, individuals will go

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to bed feeling fine and then wake up with severe neck pain, and actually have difficulty with certain head movements. Often the individual will hold their head in what appears to be an awkward position, but trying to move out of this position proves painful and very difficult.

Accompanying the inflamed joints is a reaction by the associated musculature that causes it to go in to a severe hypertonic or spasm-like state. It is thought that the body goes into a protective mode and that the spasm is actually an attempt at guarding or splinting the injured joints. In reality, it is an overreaction by the body and, if left untreated, may actually become more of a problem than the actual original injury.

Due to Santa’s advanced age and the severity of the pain I opted to perform an x-ray study to help rule out any other underlying problems that might be contributing to the condition. In many cases such as these, an x-ray may not be necessary, but due to the factors mentioned, I felt that it was a good idea. Fortunately, Santa’s x-rays were normal.

We treated Santa with a standard treatment plan for this condition that included spinal manipulative and soft tissue therapy as well as ultrasound. I instructed Santa on the proper use of ice and showed him some gentle stretching and range of motion exercises designed to increase mobility and restore normal range of motion.

I explained to Santa that a very important multidisciplinary international task force called the Bone and Joint Decade Task Force on Neck Pain and Associated Disorders had recommended this type of treatment as one of the safest most effective ways to treat neck pain.

Santa responded well to the treatment plan and once again chiropractic was able to save Christmas for another year.

Dr. Greg Johnston is a chiropractor and partner in Family Health Options Treatment and Resources Centre in St. Thomas.

December, 2011

H E A LT H Y L I V I N G PERSONAL HEALTH

Exercise your way to a healthy pregnancy Staying active when you’re pregnant can reap big health benefits for both mom and baby

by Darrell Jutzi, RN

Pregnancy is an amazing journey and major life event. Pregnancy is also an opportunity for many women to adopt healthier lifestyle behaviours, such as quitting smoking, improving eating habits and stopping alcohol use. Often, exercise during pregnancy is not always considered an option, but research has shown that exercise during pregnancy has big health benefits for both mom and baby.

Is exercise safe during pregnancy?

In short, yes. If you were regularly active before your pregnancy, you can continue to be active with some modifications. If you weren’t active before your pregnancy then the best time to start would be in your second trimester, as you start to feel better.

Discuss your exercise plan with your healthcare provider as the amount and type of exercise recommended will depend on your current overall

health and level of risk associated with your pregnancy. To ensure you don’t overdo it by exercising too hard, remember this simple ‘talk test’ – you should be able to carry on a conversation while exercising; if you can’t, you may be exercising too hard.

Why take the time to exercise?

All the great health benefits of exercise still apply for pregnant women, including increasing your endurance, strengthening your mus-

cles, and improving your circulation.

Pregnancy can drain you of energy and often cause aches and pains, but the benefits of regular exercise will help you cope through these feelings and provide you with a boost of much needed energy and confidence!

We now know that exercise during pregnancy is safe and provides many health benefits, but you may be wondering what kinds of activities you can do. There are some limitations such as avoiding contact sports, activities that may alter your balance, exercises that require you to lie on your back after your first trimester, activities that require jumping and sudden movements and exercising in hot and humid environments. You can, however, still enjoy many of your favourite activities such as walking, swimming, stationary cycling, light resistance training and low impact aerobics.

Becoming more active should be fun, motivating, and a lifestyle change. When you embrace an active lifestyle, you not only benefit yourself, but your actions help to motivate all those around you such as family and friends! If you’re looking for more ways to be active here are three great tools to help get you started.

• Active Elgin (www.activeelgin.ca):

An online inventory and print guide of local sport, recreation and leisure activities. This is a great tool to help you find activities that you enjoy and want to do.

• Elgin-St. Thomas Cycling and Hiking Trail Map: A map of many cycling and walking opportunities across Elgin-St. Thomas. This is a useful map to help you explore the beautiful parks and trails by foot throughout all seasons of the year.

Pick one up at your local municipal office, Elgin St. Thomas Public Health, or Elgin-St. Thomas Tourism office.

• Active Pregnancy Pedometer Kit: A kit containing a prenatal workout DVD, a pedometer, resistance bands, and health information. The kits are available to borrow from Elgin St. Thomas Public Health.

RESOURCES

For more information on active living during pregnancy contact 519-631-9900 or email activeliving@elginhealth.on.ca

Darrell Jutzi is a Public Health Nurse who supports and promotes active living for Elgin St. Thomas Public Health.

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December, 2011

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LIFESTYLES THAT’S LIFE

My big life I’m enjoying life with my family right now… before they outgrow it

There he was in the middle of the kitchen, flexing and pumping his fists in the air. “Look at my big, strong muscles,” my three year old said proudly. It’s become a nightly ritual before bath time for the boys to display how far they grew that day.

My husband and I encourage these feats of strength, “Wow look at those muscles. You must be almost four years old.” Joining in, my youngest, standing in just his diaper, waves his arms above his head and looks up to his brother with pure admiration as if

to say, “I’m going to be big just like you someday.”

This almost instinctive desire to grow bigger is the most universal “mom tool” that I have available right now. It can be used as a motivator for just about any form of good behavior or task I want the boys to perform.

At supper they push their peas and carrots around their plates until I remind them that eating their vegetables will make them big and strong like their dad. “Big boys” pick up their toys and hang their jackets up on the hooks. They will happily brush their teeth, put on their pajamas and fall

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an almost instinctive desire to grow bigger

into bed without so much as a whimper if they think they’ll grow a few more inches overnight.

But parenting is cruel; because just as I was basking in my cleverness I was hit with another instinctive truth – I don’t necessarily want them to grow bigger.

There I was in the middle of baking shortbread cookies. Standing on a stool at the kitchen counter, my youngest was decorating the snowmen, reindeer and Santa cookies with sparkles. A one and a half year old armed with sparkles meant there were red and green specs everywhere. And my eldest was sprawled out on the floor on his stomach. Holding his head up with both hands he was studying the Sears Wish Book Catalogue, verbally compiling his Christmas list. Upon every page turn he would exclaim, “Oh Mom, I need that.”

And it hit me that this is the life I had always dreamed I would have when “I grew bigger.” A home in the country, long days spent outside with

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by Elizabeth VanHooren

the kids tobogganing and coming inside to the smells of a home-cooked supper.

But in a few years the boys won’t want to bake cookies with Mom; they’ll be starving teenagers too interested in the final product to take the time to help out with the preparation.

Christmas and Santa Claus, or the “Ho-Ho Man” as he is currently known in our house, will have lost their youthful magic.

So this Christmas there will be no more talk of getting bigger. Right now it makes every sense to enjoy my “big life” and my boys, while they are still just boys.

Elizabeth VanHooren is general manager of the Kettle Creek Conservation Authority.

December, 2011

LIFESTYLES SELF DEVELOPMENT

Is failure the key to career success?

As many successful people have demonstrated, persistence can make the difference

At one time or another, many of us have experienced a career failure.

When it happens to you, you may feel shame or guilt at the time, but many of the world’s most successful people have experienced failure, and in some cases chronic failure.

Stephen King submitted hundreds of manuscripts to publishers before his first novel, Carrie, was published.

He had all but given up on professional writing, but with the encouragement of his wife, he tried one more time and received his first cheque in the mail for $200,000 just a couple of weeks later.

There has been a lot of hype in the media lately about the life and death of Steve Jobs who at one time was fired from Apple, the company he originally started. In between leaving Apple and his return years later, he started Pixar, the famous animated film company that has also become highly successful.

There is a great video on You Tube called Fired, which talks about several famous people, including Walt Disney, Lucille Ball, the Beatles and Abraham Lincoln. All of these people were originally deemed by others as being failures in their chosen fields. Thankfully, they listened to their own inner voices and went on to be huge successes.

If you want to achieve career success (and who doesn’t), the loudest voice you hear must be your own.

I really like Thomas Edison’s famous quote, “I have not failed. I’ve just found 10,000 ways that won’t work.” Where failure leaves off, persistence must kick in.

Years ago I worked for a company whose slogan at the time was “Do it right the first time.” Several years after implementing this slogan, they replaced it with a new one, acknowlDecember, 2011

edging that people do learn from failure, so why insist that perfection be accomplished the first time?

It seems to me that failure, or at least the perception of failure, is almost a requirement of career success.

I say ‘perception of failure’ because other people may perceive you to have failed when in fact you have not. As long as you give every career effort 100 percent, you are never a failure.

Remember, your career is what you do, it is not who you are. This is a great time of year to make a list of all the things you have accomplished at work and in life. Many people are much too humble to realize all the great things they have accomplished throughout the year, but this is the time to reflect on the great things we have done and to celebrate.

It is never too late to start a new career, as many people in Elgin County and St. Thomas know. Now is the time to start thinking about our goals for 2012.

I am already working on my career goals for 2012, and several of mine involve helping other people set their goals and to dream BIG. I will be speaking at the Rotary Club in Strathroy December 20 about ‘How the Grinch Created an Extraordinary Life.’

I wish you all the very best of the holiday season and I hope you experience Career Joy in 2012.

“

by Sharon Lechner

“

Where failure leaves off, persistence must kick in

Season’s Greetings

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Sharon Lechner is a certified master life coach and owner of Reach for the Stars Empowerment in St. Thomas.

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LIFESTYLES TIME ON MY HANDS

[above]: The Sahara dunes [left]: Duncan Watterworth (alias Duncan bin Morocco) at the wheel of his rented car after his adventure in the Sahara desert.

Stuck in the Moroccan desert

A rainy day is not the best time to visit the Sahara

by Duncan Watterworth

The spinning tires of our rental car were going nowhere but down, deeper into the wet sand of the Moroccan desert. It was getting dark fast, and we were truly stuck. I grabbed my headlamp from my backpack, and my wife Barb and I took off at a trot toward a far off row of palm trees and low buildings the

colour of the dirt. Looming just beyond them, reaching toward the earliest stars, were the giant sand dunes that marked the start of the vast Sahara desert.

To see the Saharan dunes, we had driven all day on a narrow paved road, down from the Anti Atlas Mountains and across the bleak, stony desert of east Morocco, seeing few cars, people or villages. And all day it had rained. Dry riverbeds had

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sprung to trickling life, and water washed across the road. As the dunes came into view, we had to leave the paved road for a dirt track that stretched the last two kilometres to the small village and few hotels that had grown up along the edge of the dunes. That’s where we buried our wheels.

Barb and I had flown to Marrakesh a week before and spent a couple days in that legendary city, getting lost in the labyrinthine covered markets and joining in the craziness of the thousand year old plaza, where snake charmers draped snakes around our necks and a photo-op dentist pretended to pull a molar from my mouth to add to the hundreds he displayed on a tray.

Then we took a bus over the Atlas Mountains via the 7,419 foot Tizi N Tichka pass, with great views, often straight down. On the other side, we rented the car and explored the valley between the Atlas and the Anti Atlas ranges, for centuries a trade route for camel caravans and now littered with long abandoned and slowly dissolving fortified Kasbahs and villages.

And then off to encounter the Sa-

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hara, which, after abandoning our car, we found ourselves jogging toward in the dark. The first building we came to had no sign, but a large open door. We caught our breath and walked in. It was a hotel, and we were greeted by a young man.

“Our car is stuck in…” Barb started to say, before I hissed, “Not now!” I smiled at the man and said, “We would like a room.” With a room secured, it seemed a good time to mention that our car was stuck in the desert somewhere. He smiled and said, “We will take care of your car.

This hotel is your second home.

Would you like some tea?”

The weather was clearing, so we made arrangements to do what tourists do here. At 5:30 the next morning, we walked out of the hotel into darkness and threw our legs over two big, black lumps we were told were camels. We plodded east and, as the sky started to lighten, it slowly revealed our rides, the sinuous dunes and our guide, who was wearing the traditional indigo turban of a Tuareg nomad. We never saw his face.

We dismounted our camels, struggled to the top of a dune and watched the colours magically evolve as the sun rose over the Sahara.

Thankfully, our guide had brought a rug for the three of us to sit on – because the desert was still sopping wet.

Duncan Watterworth is recently a retiree and emptynester in St.Thomas.

December, 2011

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December, 2011