Volume 2, No. 9 May 2012 FREE
Your business:
Work your network! Your home:
Time to “undecorate� Your health:
Name your fear Ginette Minor and Suzanne Edwards of Genuine Stitches Cover story: page 3
Incorporating St. Thomas & District Chamber of Commerce
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PUBLISHER’S LETTER Everything costs time or money by Terry Carroll ..............................page 4
Cover Story
YOUR BACKYARD AND GARDEN Gardening
BUSINESS/COMMUNITY Working in St. Thomas-Elgin
Want a stunning backyard? ............page 23
Work your network! by Deb Mountenay ..........................page 5
Let’s clear the smoke about barbeques ......................................page 24
Technology
Adding Colour
Think of the possibilities by Peter Atkinson ............................page 6
Want a feeling of space in your garden? ......................................................page 25
Agriculture
HOMESTYLE Decorating
Life goes on by Janine Lunn ................................page 7
Sustainability Good for the planet equals good for business ......................................page 8
BUSINESS BEAT The Front Page 36th Free Enterprise Awards coming ..page 9
Member News Show space a hot seller! ..................page 10
Chamber News Your Invitation… by Rob Mise ..................................page 11
Legal Business Seclusion intrusion by Monty Fordham ........................page 12
Member News The price of getting, going and having ....................................page 13
Pro Text Prevent disputes before they occur by Darren Reith ............................page 14
Positive Exposure A note to dedicated people by Allan Weatherall ........................page 15
New Members Be seen, be heard, belong! ..............page 16
Grilling
Time to “undecorate” by Renée Carpenter ......................page 26
Cleaning House More time to relax ..........................page 27
DINING & ENTERTAINMENT Wine & Food Concentrating on wine by Jamie Quai ................................page 28
Savour Elgin Lavender Sense by Kate Burns ................................page 29
HEALTHY LIVING Everyday Health The benefits of massage therapy by Dr. Greg Johnston ....................page 30
Personal Health Are you taking care of your teeth? by Sarah Foshay ............................page 31
LIFESTYLES Self Development Name your fear by Sharon Lechner ........................page 32
That’s Life A toolbox of my own by Elizabeth VanHooren ................page 33
Time On My Hands Long live skateboarding! by Duncan Watterworth ................page 34
WOMEN IN BUSINESS Self Employment Women in business a growing wave by Susan Ward ..............................page 17 The Corporate Ladder Women in the working world ........page 18
Finance Her Retirement Savings Plan ........page 20
Advice From the Trenches Around the boardroom table by Stephanie Farrow ......................page 22
Carroll Publishing President Terry Carroll Secretary-Treasurer Nancy Kelly Carroll
Material girls Ginette Minor and Suzanne Edwards are a mother/daughter decorating team by Dorothy Gebert
Suzanne Edwards says she likes owning a business with her daughter, Ginette Minor. “It’s nice working together because I get to see my daughter be creative,” she says. Sewing and stitching have always been a big part of Suzanne’s life and when Ginette was growing up, Suzanne taught her how to sew. The love of being creative with fabric and thread inspired both of them to start businesses of their own, one in custom sewing and the other in embroidery. But in 2007, they decided to merge their individual companies and established Genuine Stitches (the G in Genuine for Ginette and the S in Stitches for Suzanne), focusing on custom window coverings and embroidery. It wasn’t easy at first. Ginette says it was a challenge letting people know what they did. “It was mostly word of mouth,” she says, “especially since we don’t have a storefront.” But now they’re known for providing quality workmanship in all ranges of budget. She says they cater to the client’s style, enhancing and improving what’s already there. Suzanne and Ginette are dedicated to providing their clients with the best products and design, and they are demonstrating that commitment by obtaining industry certifications, keeping up on trends in the design world and networking with decorating professionals. Ginette has even spearheaded the first Canadian chapter of The Window Coverings Association of America and is serving as president of its Southwestern Ontario chapter. As women in business in St. Thomas, Ginette says they’ve been very lucky and encourages other women to keep at it. “Get yourself out there and when some things don’t work, try something else.” Suzanne agrees and says, “Don’t get discouraged. Just keep working at it and never give up.”
Cover photo by Philip Bell, Shutter Studios
Elgin This Month Publisher Terry Carroll Editor Dorothy Gebert Section Editor Business Beat – Bob Hammersley
Graphic Design / Production Jim McHarg Sales Representative Greg Minnema Office Manager Laura Bart
Elgin This Month is a monthly magazine focusing on business and lifestyle issues and includes Business Beat, the St. Thomas & District Chamber of Commerce newsletter. The publication is available for pickup at no charge at news stands and other locations around Elgin County, as well as distribution to businesses and selected households.
Published monthly by Carroll Publishing, 15 St. Catharine Street, St. Thomas, ON N5P 2V7 519-633-1640 www.theweeklynews.ca/etm May, 2012
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PUBLISHER’S LETTER
Everything costs time or money If you invest in one, you may not need much of the other The call came to my office phone at 1:17pm. “Are you still able to speak to us?” As I rustled the pages of my day planner, a moment of sheer panic ensued. Now that the call had come through, I remembered that I had agreed to address representatives of not-for-profit organizations on the topic of marketing. I was supposed to be at the YWCA at 1:15pm. But I had committed the most basic faux pas: the failure to record the date and time. Within about seven minutes, I was seated around the YWCA board table. But I was not prepared, and I delivered a C performance. Make that a C-minus. I later had a few thoughts about this (hindsight being 20/20 and all). Most not-for-profit organizations have limited budgets for marketing or advertising. So a good topic would have been, “Marketing when you have no money.” And I could have begun by treating my lateness and lack of preparation as what educators like to call a teachable moment. An unprepared guy who shows up late is conveying an image. It may not be the image he wants to convey, but, regardless, he’s doing it. This is sometimes called “walking the talk.” It’s terribly important for people who represent organizations, it doesn’t cost a dime, and it’s marketing at its most basic. The trick, of course, is to make the walk positive, not negative. My friend Richard Haddow is wellknown partly because at public meetings, he does an energetic fist-pump and calls out, “Yes!” when something positive about St. Thomas or Elgin is
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said. He’s now so well recognized for this that people chuckle when it happens. He sells real estate. Fist-pumping and yelling “Yes!” doesn’t net him any sales commissions, not directly. But over time, he’s become so associated with his “Yes!” that when people think of someone who’s positive and community building, they think of Richard Haddow. And that has to help real estate sales. This involves time and community involvement. It may cost Richard the price of an admission ticket now and then. But other than that, it’s free – and very effective – marketing. Nobody should try to imitate Richard, but there are “low-cost or no-cost” opportunities for all of us, whether we are introverts or extroverts. Here’s one: Make it a point, when you attend social mixers, to talk to at least one person you have never met. All you have to do is approach someone in a friendly way, stretch out your hand, have a smile on your face, exchange cards and ask the person to tell you about his or her business or organization. Most people are glad to have someone to talk to – often they are feeling more socially awkward than you are. The list of things you can do to market yourself and your organization for little or no cost goes on from there – friendly emails with useful information to the people on your email list, maintaining Facebook updates, sending birthday cards, creating email newsletters, starting a blog, updating a website regularly. Everything costs time or money or both. In the field of marketing, if you are willing to put in the time, you may be surprised how little money it actually takes.
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by Terry Carroll
there are “low-cost or nocost” opportunities for all of us
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Terry Carroll is the publisher of the St. Thomas /Elgin Weekly News and Elgin This Month.
May, 2012
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BUSINESS / COMMUNITY WORKING IN ST.THOMAS-ELGIN by Deb Mountenay
Over the last few years we have seen major changes in the local employment landscape. Not only have we lost some of the larger, more visible employers in the county, the new growth in number of employers is in the smallest businesses. Employers now are hiring one or two employees, and those employers can often be harder to find. In fact, employers with 1 to 9 employees are the growth area for Elgin and St. Thomas. Employers have always relied upon referrals from current employees as a good source for finding additional employees. Why? Because it is a safe bet. The current employee knows the working conditions. When they give a recommendation, they are putting their reputation on the line, so the employer trusts that they will be recommending people who will fit into the company. For employers, it can be the fastest route to finding a good employee. There are no stacks of resumes to go through, no disappointed candidates and generally a quick turn-around. For job hunters, this can mean that many jobs are never advertised, but there is hope. With the small size of these employers, many of them also rely on connections within their business networks and within the local community. Job seekers also have networks, but often we don’t tap into our complete network when looking for work. I once saw a person find a good lead for a job in the stands at a hockey practice. A small group of parents were chatting when one of the parents mentioned that he was looking for work. Another parent spoke up and told him about a job vacancy that had just opened up. We knew each other as parents of the kids on the team, but until then didn’t have
Work your network!
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referrals can come from unexpected places
Letting your friends know you are looking for work can sometimes get you a job lead
any idea that someone we had known for quite some time was looking for work. Your referrals can come from unexpected places – just like news on job openings. Too often we put together a resume to send out hoping that it will be sufficient to get us the face-to-face meeting to secure a job. Your resume is important, but it is still just a tool you use. Your personal and professional networks are tools you should be using as well. “To succeed: people need to like you, trust you, and believe your competence.” (Allison Graham, author and leadership coach)
Celebrating our 35th Anniversary 572 Talbot Street E., Aylmer 519-773-3141
Deb Mountenay is chair of the Elgin Workforce Development Committee.
Jeff Yurek, MPP Elgin-Middlesex-London Ontario Disability Support Program OHIP Cards Driver’s Licences Ontario Works Birth Certificates 750 Talbot St., (CASO Station Suite 201) St. Thomas, ON N5P 1E2 519-631-0666 email: jeff.yurekco@pc.ola.org May, 2012
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Think of the possibilities Technology is opening more doors than ever before
by Peter Atkinson
One of the things technology does really well is remove barriers. Jobs are destroyed (think of wagon wheels and filing cabinets) and jobs are created (say, manufacturers of cars and computer chips), but, for good and for ill, advances in technology let more people do more things in more places. There was a time when the idea of Fords and Chryslers being made outside Detroit, let alone outside the United States, was unthinkable. But now, you can trade stocks in your living room instead of on Wall Street. These expansions, and countless others, happened because there has never been any limitation on ideas and the willingness to work hard.
Technical limitations create hubs, like Silicon Valley or Hollywood. But eventually advances let technology move and, with the right conditions, thrive. For example, British Columbia and Toronto vie for the title of Hollywood North, and there’s Silicon Glen in Scotland and Silicon Gulf in the Philippines. Technology increases opportunities for outliers. Outliers, such as a primarily rural county dealing with high unemployment as it struggles with the transition of its traditional job markets. Technology may have caused some of the challenges, but it can address them too. There are two paths a community can follow to take advantage of technology. The first is led by government.
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Since 1985, the Intelligent Community Forum has helped communities around the world develop strategies to develop both their citizens and their economies. Each year, seven communities are awarded the Intelligent Community distinction. Winners have been as small as LaGrange, Georgia (population 26,000) and Nova Scotia’s Western Valley (population 21,000). Locally, Windsor-Essex and Stratford (in both 2011 and 2012) have been winners. You can read about the Indicators and Success Factors on the Intelligent Community website. If an Intelligent Community sounds like a place you’d like to live in, operators in local government offices are standing by. The second path is for individuals, people with ideas who aren’t sure where to turn next. Our Elgin Business Resource Centre is a great resource, but there’s online help available too. Entrepreneurs with an idea for the web can join Sprouter, a free service that provides access to renowned entrepreneurs, investors and experts who’ve already led successful tech start-ups. For creative types, Kickstarter calls itself the “world's largest funding platform for creative projects.” Kickstarter funds films, music CDs, comics, video games and more. Viewing Kickstarter’s projects can be inspiring but also helps understand what makes a successful idea. You can find funding, from $1,000 to $1,000,000...or get
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there has never been any limitation on ideas
nothing at all. Kickstarter uses an “all or nothing” funding model which can let you know if your idea is a good one or not. Quirky helps people with a product idea. It works similarly to Kickstarter, (but with a $10 fee). Ideas are submitted, the community chooses the best, and then Quirky sees them through the design process to production and pays the inventor a “perpetual royalty.” I can’t imagine a safer, lower-cost way to get an idea from paper to shelf. I often wonder what our community could do if we put 3D printers (now costing as little as $500), some creative types and our local CAD experts into a room together. Until that happens, 3DTin is a free and easy way to use a 3D design program. Upload finished designs to Shapeways.com to sell the finished product or pay to have it produced and sell it yourself. It’s not about where you are anymore. It’s about what you can think of and how hard you’re willing to work. And that’s never been a problem in Elgin County.
Peter Atkinson is E-Services Consultant at the St. Thomas Public Library.
JOE PRESTON, M.P.
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519-637-2255 • 1-866-404-0406 www.joeprestonmp.ca
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BUSINESS / COMMUNITY AGRICULTURE
Life goes on
There’s no taking time off on the farm
by Janine Lunn
I’ve been reflecting lately on what it is that keeps us going. There are plenty of reasons not to. I’ve had a chance to reflect on this lately as two friends have been faced with personal grief, but despite their devastation, the sun rises again and they are faced with a new day. One repeats to herself “each day, just get up and put on your pants,” hoping that by focusing on the most basic of rituals, she can keep herself moving into the future. The other takes comfort in the knowledge of community support and deeply-rooted faith, to bring a small ray of hope into each day. And so, this has me making com-
parisons to farmers, and how they deal with difficulty. There are plenty of those unschooled in farming, upon hearing about the myriad rituals, weather considerations, and everyday chores, who simply say, “I don’t know how you do it.” But there is something in the daily rituals that keeps farmers grounded. Whether or not it is exciting or appealing on any given day, the livestock farmer must always feed, water and care for the cattle. When it is too hot in the summer, the crops are harvested. When it is too cold in the winter, the water lines still need to be thawed so animals can drink, and time is made to put the loader tractor to work, releasing neighbours from their driveways.
Family celebrations, birthdays, and trips are planned around the timing of chores and crops, but that’s all part of the territory. Any sick dairy farmer will tell you he can still handle milking, because he’ll just catch a quick nap (likely on the milk-house floor) in between rounds. Even when there is help available (and neighbours always come to the rescue when it’s needed), farmers do what farmers do. My husband hobbled out to the barn for weeks after an injury last year, doing as much as he could to keep things running so his flock would be cared for. He could only last so long providing instructions to family and friends from the couch and had to
see and do things for himself. I have a clear memory of receiving the call when my grandfather passed away, and my mom going to the barn to tell my dad. My parents had spent every available minute with the family at the hospital in the days leading up to this. And although I know they might have preferred to be there until the end, the cows had to be milked, just like every other day. And so my parents were where they needed to be at that moment, getting us ready for school and doing the morning chores, knowing that my grandfather would have approved. Because on the farm, you can’t just stop. And you can’t walk away. Even through the greatest challenges, some of these rituals can provide a source of comfort, knowing that we are part of carrying on a tradition. Having plants, animals and families depend on us for survival keeps us focused slightly outside of ourselves, offering a sense of purpose through the most daunting challenges. Farmers though they are not, my friends seem to share the same philosophy – keep doing what you can and doing what you love, and you’ll pull through. Just don’t forget to put on your pants.
Janine Lunn hosts the Belmont Corn Maze, and lives on a sheep farm with her family.
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Secret Weapon Every Business Owner Needs to Know June 13 – Two Time Tested Tactics to Improve Your Bottom Line July 11 – What is Holding Your Business Back? August 15 – Five Winning Ways to Improve Your Customer’s Experience Sept 12 – Work, Life and Balance October 10 – Employee Appreciation November 14 – Managing Change in Your Business www.thegrowthcoach.com/bvine December 5 – Marketing 101 Each office is independently owned and operated May, 2012
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Bryan Vine 519-207-4865
Gordon Hall 519-854-6724
b.vine@thegrowthcoach.com g.hall@thegrowthcoach.com
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BUSINESS / COMMUNITY SUSTAINABILITY
Good for the planet equals good for business Find innovative ways to leverage sustainability to meet your business goals (NC)—As business leaders navigate changing economic conditions and government regulations, they are realizing more and more that sustainability is no longer the job of one person, or even one department. Businesses are investing in “green” across the organization, and the buyin starts in the boardroom. That's how it works at Staples Advantage, a company that provides office products and services to businesses across Canada. Their Fifty Green program helps to minimize the packaging of an order, as well as the emissions from delivery trucks. Customers participating must ensure their orders are more than $50. If
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not, a $5 charge is applied, with half of the proceeds donated to Tree Canada—a not-for-profit organization that plants trees in Canada's communities. The idea was not even born in the sustainability department. It came from the marketing team, when they sat down to brainstorm how to reduce the operational and environmental costs of small orders. “Fifty Green fits with the business plan because it offers a triple win,” says Scott D'Cunha, the director of marketing for Staples Advantage. “It's good for customers because they find it easier to manage fewer deliveries and invoices; it's good for Sta-
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ples because we're reducing the high costs associated with small orders; and it's good for the environment because we're reducing packaging and truck emissions, which is very significant when you're a distribution company. All this adds up to simply being good for business.” Results from a 2010 Ernst & Young survey showed that 82 percent of Canadian executives believe that a response to climate change is imperative and at that time were planning to increase spending for climate change initiatives. More than 90 percent of executives surveyed globally indicated that climate change governance rests with C-suite executives or board members. This statistic reflects the growing strategic importance of green initiatives for organizations who understand that climate change is not just a risk area but also an opportunity to reduce costs, increase revenue and gain competitive advantage. For Staples Advantage, Fifty Green is doing what it should. “Within two years of launching the program, our supply chain team recognized that they could reduce the number of trucks on the road and still meet customer commitments, just because of this initiative,” D'Cunha says. “Within three years we reduced the number of small orders by half. And the fact that we have
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funded the planting of 100,000 trees with Tree Canada to offset the environmental costs of small orders shows that we are really committed to sustainability, something our customers want to see in their partners.” Scott Lesnet is Environmental Manager for HNI Corporation, the second-largest office furniture manufacturer in the world. They are the parent company for brands like HON and Allsteel, available in Canada through Staples Advantage. He says he's worked in the sustainability field for 30 years, and has always been able to demonstrate that environmental responsibility lowers costs. “All the major furniture manufacturers are doing the same kinds of things to reduce their environmental impact,” he says. “Why? Because it just makes good sense.” D'Cunha agrees, and advises that you can find innovative ways to leverage sustainability to meet your business goals. “Businesses, in general, aim to accomplish the same thing—to make money. Sustainability is a key enabler—not an obstacle—to achieving that goal. By embracing that reality, you can attain both commercial success and a sense of contentment, knowing that you are making the world a better place.” May, 2012
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• MAY 2012 • April Business After 5 event
Disbrowe co-owner Karen Johnson welcomes GM executives Dan O’Neill and Jerry Daniel to the Chamber’s Business After 5 event hosted by Disbrowe Chevrolet, Buick, GMC, Cadillac on April 25.
Business Beat Table of Contents
36th Free Enterprise Awards coming The St. Thomas & District Chamber of Commerce proudly presents our 36th annual Free Enterprise Awards Dinner on Wednesday, June 20. Since 1974, the Free Enterprise Awards night has been the biggest event on the Chamber’s annual calendar. Recognized as the “Oscars” of local business, the Awards celebrate and recognize exceptional success and achievement by individuals and businesses. The Free Enterprise Awards of Merit honour recent or short-term accomplishments. The Free Enterprise Master Awards, generally a once-in-a-
lifetime honour, reflect on long-term success. In both cases, recipients must be proven to be actively and successfully engaged in free and fair enterprise, as well as in activities that
contribute to the social or cultural health of our community. The Chair of the Chamber’s Board of Directors also has the opportunity, at his or her
Show space a hot seller! ................page 10 Your invitation..........page 11 Seclusion intrusion ..page 12 Management change at Gorman-Rupp ......page 13 Prevent disputes before they occur ....page 14 A note to dedicated people ....................page 15 New members ........page 16
2012 keynote speaker: CBC’s Dianne Buckner Articulate, straightforward and funny, Dianne Buckner is a respected journalist and television producer. She has hosted programs on both of Canada's major networks, from national newscasts to quirky magazine shows. Dianne Buckner is best-known to Canadians as the host of CBC Television's hit reality program Dragons' Den, where eager entrepreneurs pitch their business ideas to a group of selfmade Canadian millionaire investors. Other viewers may remember her 10 years as the host of Venture, the successful and longrunning series that chronicled the adventures of entrepreneurs.
Business After 5 May 15, 2012 St. Thomas Public Library 153 Curtis Street St. Thomas Sponsored by St. Thomas Public Library Doors open at 5pm. Sponsor remarks and prize draws start at 6:15pm. Free admission for anyone from a business organization that is a Member of the St. Thomas & District Chamber of Commerce. Complimentary hors d’oeuvres and your favourite beverages. May, 2012
discretion, to present the Chamber Chair’s Award to honour exceptional contributions that have supported and bettered the Chamber. Nominations for the 2012 Awards were solicited earlier this year until March. Our Awards & Recognition Committee reviewed and evaluated one of the largest groups of award nominees in our history this year. In the coming weeks, the names and profiles of our winners will be released. Formal presentations with multi-media audio/visual presentations will tell the story of each winner at the Free Enterprise Dinner.
In addition to her role on Dragons' Den, Buckner is a member of the Business Team at CBC News. She writes a weekly column about small business for cbc.ca, the number one site for news in Canada. She also appears regularly on CBC's local supper-hour newscasts across the country, reporting on the top business stories of the day. Buckner is an incredibly versatile presenter with an appealing, selfeffacing manner and endearing charm. She has a talent for synthesizing information and making it accessible to a broad audience – the talent that has made her one of Canada's most popular speakers.
Participate in Our 3 Part Series on Small Business June - Starting a Small Business July – Financing a Small Business August – Running a Successful Small Business Greg Minnema, Advertising Sales
To take advantage of excellent advertising opportunities give me a call at 519-633-1640 (ext. 22)
or email me at gregthismonth@theweeklynews.ca June Edition Advertising Deadline is May 14th
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MEMBER NEWS Events and News of Interest to our Members
Another beer victory
It’s official. For the third straight year, Railway City Brewing Company’s signature Dead Elephant Ale was voted to be the featured bold-flavoured ale at the Legislative Assembly for 2012-2013. The selection was made during the Ontario Craft Beer Tasting and Selection Reception at Queen’s Park hosted by Speaker Dave Levac. The full-bodied golden Pale Ale was one of 72 beers featured from 20 craft brewers across the province. MPPs, staff and members of the media had the opportunity to sample the many beers and vote on their favourites in seven different categories. Once again, the St. Thomas-brewed Dead Elephant impressed the attendees and was voted to be the featured bold-flavoured ale. “I am a big fan of the beer Railway City Brewing Company brews and this is just further proof that they brew one of the best beers in the province,” says MPP Jeff Yurek. “I’m proud to call Railway City Brewing Company my hometown brewer; they’ve really created something special in St. Thomas of which we can all be proud.” The company’s third straight win is made all the more incredible by the fact that the St. Thomas brewery is only in its fourth year of operation.
MPP Jeff Yurek with Wes Fiddy, special event coordinator for Railway City Brewing Co. (middle) and Paul Corriveau, Railway City’s vice-president of sales and marketing.
Show space a hot seller! By every indication, our new multi-Chamber event at Western Fair District on June 14 is a hot item. Registration for exhibitors opened April 2. Two weeks later, 84 exhibitors had booked and paid for display space. That’s 42 percent of our planned target to welcome 200 regional businesses and far beyond all of our expectations as one of the organizers. “diSTRICTLY Business” is a showcase of and for enterprise in the local and regional economy. We sense it could be the biggest networking event ever held in our region and all indications point to it becoming an annual function. Part networking event and part trade show, the inspiration behind this event is to have a multi-chamber tradeshow that will not only expand our Members' opportunity to network, but also be open to the public so that we can showcase some of the amazing businesses in the London/St. Thomas area. “diSTRICTLY Business” is a joint venture organized by the St. Thomas & District Chamber of Commerce plus the chambers in London, Strathroy, Ingersoll and Tillsonburg in partnership with Western Fair District. Our location will be the popular and spacious Progress Building. Exhibitor costs for display space start at just $225 for a 10-foot
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“diSTRICTLY Business” is a showcase of and for enterprise in the local and regional economy.
by 10-foot space. 10 by 20 ($450) and 10 by 30 ($675) spaces are also options. The show will be open to the public on June 14 from 3-8pm in the Progress Building. All exhibitors will receive complimentary tickets to give to clients and prospects, and each of the participating Chamber offices will also have a supply for free distribution. Electrical service and a small group of other options will be available to exhibitors at cost. The London Chamber staff has agreed to handle all space booking and payment processing on behalf of the five sponsoring Chambers. For further details, St. Thomas & District Chamber Members should contact Bob Hammersley in our office at 519-631-1981, ext. 523.
Event registration is to be completed online via the London Chamber’s website at this address: www.londonchamber.com/_forms/districtlybusiness/
Published by Carroll Publishing Inc. and delivered to businesses in St. Thomas and Elgin County For complete information on the St.Thomas and District Chamber of Commerce, reach us at: 115-300 South Edgeware Rd., St. Thomas, Ontario N5P 4L1 Telephone: 519-631-1981 Fax: 519-631-0466 E-Mail: mail@stthomaschamber.on.ca Website: www.stthomaschamber.on.ca President & CEO Accounting Coordinator
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Bob Hammersley Susan Munday
Member Services
Wes Bailey
Member Services
Linda Crawford
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2012 Board of Directors Chair: Jason White Steelway Building Systems 1st. Vice-Chair: Paul Smith P.J. Smith & Associates 2nd. Vice-Chair: Laura Woermke St. Thomas Elgin Art Centre Treasurer: Mark Lassam, CA Kee, Perry & Lassam Chartered Accountants Past Chair: Linda Sawyer BMO Bank of Montreal Director: Beth Burns K & K Locksmiths Director: Renee Carpenter Jennings Furniture Director: Pete Charlton Charlton’s Quality Meats Director: Monty Fordham Monty Fordham Law Office Director: Jeff Kohler Presstran Industries Director: Debra Mountenay Workforce Planning & Development Board Director: John Regan Elgin Business Resource Centre Director: Darren Reith Reith and Associates Insurance & Financial Director: Allan Weatherall St. Thomas Elgin General Hospital Foundation Director: Rob Mise myFM 94.1
May, 2012
BUSINESS BEAT
CHAMBER NEWS Events and News of Interest to our Members
Your Invitation…
New market and labour force data
Rob Mise, General Manager of myFM Radio 94.1 and Chair of the Chamber’s Member Services Committee, is inviting our Members to a special event May 31. On behalf of the St. Thomas & District Chamber of Commerce, I'm extending a special invitation to you, your co-workers, business associates, family and friends to participate in our Annual Member's Golf Day. Our annual tournament is one with a long and proud history. Our 38th annual event will be held on Thursday May 31, 2012 at St. Thomas Golf & Country Club at Union. The 18-hole tournament is scheduled to begin at 11am with a shotgun start. We’ve had many great years of excellent participation and everyone who played and volunteered had a great time. Again this year our Member Services Committee is actively engaged in developing an excellent program. As in the past, proceeds from this fundraising event will help the St. Thomas & District Chamber of Commerce provide economic growth for our area by allowing us to continue providing necessary tools to promote and advocate for business. Date: Thursday May 31, 2012 Location: St. Thomas Golf & Country Club Registration: 9:45-10:45am Shotgun start: 11am Price: Foursome $590, Single $150 Includes dinner, cart and 18 holes in your choice of format – scramble or medal play. Register your foursome today by completing the registration form on the Chamber’s website at www.stthomaschamber.on.ca and faxing it to the Chamber office at 519-6310466 to acknowledge your contribution to this tournament. Thank you for your consideration! Respectfully, Rob Mise Chair, Member Services Committee On behalf of the Chamber's entire Member Services Team PS: Being new in this area, last year was my first opportunity to play in the Chamber’s Golf Day. I had a great time that equaled and exceeded the experiences I’ve had at dozens of other courses. I’m excited to be back this year and to work with the Chamber in producing and delivering a first-class function you are sure to enjoy.
If you and your business could benefit from a deeper understanding of local trends in population, employment, employer numbers and sizes, and use of social services, we have a new report you should get. The Chamber is pleased to report the March 30 completion of the 2012 Elgin & St. Thomas Labour Force Development Strategy Update. It’s an 11-page document assembled with collaborative input from 13 community services and agencies, including the Chamber. It reviews municipal and county economic development strategies and confirms trends regarding shrinking and growing population, workforce development and education, and many issues or concerns that have impact on our local economy. The report is free and can be downloaded from the Chamber’s website at www.stthomaschamber.on.ca
Chamber asks for EHT change When the Ontario Chamber of Commerce’s 100th Annual General Meeting and Convention is held in St. Catharines May 3-6, the St. Thomas & District Chamber will be asking delegates to support our request for a change in the exemption floor for businesses required to pay EHT, the Employer Health Tax. When the current legislation was adopted over 12 years ago, the Ontario Government exempted small businesses (those with annual payroll of $400,000 or less) from paying the tax. The exemption floor has not changed while wages have, resulting in more and more businesses being subjected to the tax burden each year. Our request is to ask the OCC to lobby the province for an adjustment of the exemption floor to $500,000. That amount is approximately equal to applying an annual rate of inflation of 1.5-2 percent to the floor. If approved, and enacted by the province, our proposal would have a cash impact on 7,325 small businesses across Ontario.
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LEGAL BUSINESS Legal News and Issues for Business
Seclusion intrusion: The case of Jones v. Tsige by Monty Fordham
A recent decision of the Ontario Court of Appeal has significantly changed the way lawyers and judges will approach the intricate area of law known as “torts.” Torts are, by definition, civil or private wrongs committed by one party to another. The word derives from the Latin, “tortus,” which translates roughly as “twisted.” It also describes the way a person feels after going through a civil court case. Generally, in English common law,
from which our legal system has evolved, a party has to show some economic loss in order to achieve an award of damages from another party. The clearest example is in a case of negligence giving rise to injuries that, in turn, cause a disruption of income. The law, in several jurisdictions, notably England and the United States, has gradually expanded to include some claims for non-monetary losses. The path, however, has been slow and limited.
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The case of Jones v. Tsige involved two employees of a major Canadian bank, who, although they worked at different branches and did not know each other, were, in a sense, related. You see Ms. Tsige had over the years formed a common law conjugal relationship with Jones’ former husband. This relationship soured and, eventually, Ms. Tsige became involved in a financial dispute with Ms. Jones’ former spouse. What, you might ask, could that possibly have to do with Ms. Jones? Well, Ms. Tsige became curious as to where the gentleman’s money was going, and, in particular, whether he was paying child support to Ms. Jones. In order to satiate this curiosity, she set about to access the personal banking information of Ms. Jones; some 174 times. There was no suggestion that Ms. Tsige ever published or shared the data she saw, or that she used it to her personal advantage. As well, the bank officials had no knowledge of her actions and, indeed, upon learning of them, suspended her for a week without pay and denied her a bonus. Ms. Jones, however, unsatisfied by the consequences to Tsige, sued for damages for “invasion of privacy.” The trial judge dismissed her claim stating that Ontario law simply did not recognize such a claim. In addition, he awarded court costs against Ms. Jones. She appealed to the Ontario Court of Appeal. Justice Sharpe, writing for the majority of the three-person panel, determined that in Ontario there is a civil action for “intrusion upon seclusion.” He then set about to define when this action is available. First, the conduct must be intentional; second, the defendant must have invaded, without lawful justification, the plaintiff’s private affairs or concerns; third, a reasonable person
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would recognize the invasion as highly offensive, causing distress, humiliation or anguish. (Amazing how often legal precepts come in threes.) However, Justice Sharpe noted that, in these cases, damage awards “should be modest.” He pegged the upper limit of such award at $20,000. In finding in favour of Ms. Jones, he awarded her the sum of $10,000, vacated the court costs from the trial court, but ordered each of the parties to pay their own costs (i.e. their own lawyers) due to the novelty of the case. Justice Sharpe suggested that his ruling would not “open the floodgates” to similar action in the future, given the limited definition provided by him of “intrusion upon seclusion.” To this I would say only two things. First, we are now in a technological age where electronic snooping is all too prevalent, and it’s amazing how easily people can become distressed, humiliated or anguished when someone peeks at their personal stuff. Second, the upper limit of damages is in the jurisdiction of the Small Claims Court, which is already overburdened, but is the least expensive and most accessible court. It will be interesting to see if the case is further appealed to the Supreme Court of Canada. My guess is it won’t be. All the distress, humiliation and anguish in the world can’t possibly justify the cost of going there. Finally, happy 30th birthday to the Canadian Charter of Rights and Freedoms!
Lawyer Monty Fordham prepares this monthly column for the St. Thomas & District Chamber of Commerce and our Members. Monty is also a volunteer serving on the Chamber’s Board of Directors. Questions, comments and suggestions for future columns are welcomed by Monty at his Law Office, 4 Elgin Street, St. Thomas. Telephone 519-633-4000, FAX 519-633-1371 or e-mail: montyfordham@4elgin.ca
May, 2012
BUSINESS BEAT
MEMBER NEWS Events and News of Interest to our Members
The price of getting, going and having Is the cost of fuel affecting your business and your life? It impacts the costs of everything we have, get or do, so here’s a reminder to check that you are doing everything you can to make a litre of fuel go as far as it can. In 1979, a litre of gasoline in Canada cost $0.247; by 2007, it had risen to $1.06 as an average. Within the last few weeks, the average cost hit over $1.40 in many parts of the country – with all indications that it will remain at this level, or higher, into the summer and beyond. From sales reps and delivery vehicles to the tomato in a grocery store, there’s no doubt that the price of fuel has enormous impact. If yours is a business in which you claim or pay mileage, the Canada Revenue Agency has posted the allowable
claim rate for the 2011 tax year at a new high level. In Ontario, the rate has jumped to 57 cents per km, according to data posted online by CRA. (Source: http://www.craarc.gc.ca/travelcosts/) As the price climbs, getting maximum value for every dollar you spend is more than just smart business. • Ensure that tires are properly inflated. Under-inflated tires reduce fuel efficiency by up to 5 percent (and the tires wear out faster as well). • If snow tires are in use, remove them as soon as weather permits. Snow tires reduce fuel efficiency by up to 4 percent. • Use the optimum grade of fuel suggested by the automobile manufacturer. Despite what the ads might
per litre is available at any of almost 2,000 Esso stations in Canada and at over 10,000 affiliated Exxon and Mobil outlets anywhere in the United States, plus detailed monthly billing statements for one vehicle or hundreds are key components of the program. For details, visit the St. Thomas & District Chamber’s website at www.stthomaschamber.on.ca and click on the Membership / Membership Benefits link on our main page. The links appear in a bar immediately below our logo at the top of the page.
MP & MPP Luncheon May 24
Management change at Gorman-Rupp
Robert Furneaux, General Manager, Gorman-Rupp of Canada Limited
have you believe, a higher grade of fuel will not improve your car’s performance and costs more. • Keep the vehicle’s load to a minimum. Studies show that fuel economy is reduced 1-2 percent for every extra 45 kg of added weight. • Speed is the worst enemy of fuel consumption. Driving at 90 kilometres per hour instead of 110 kilometres will reduce fuel consumption by up to 20 percent. The Chamber also encourages Members to explore the Esso Fleet Fuel program in our Member Benefits Bundle. A discount of 3.5 cents
The Chamber is pleased to welcome Robert Furneaux as the new General Manager at GormanRupp of Canada Limited. Robert succeeds Gary Creeden who is retiring. Gorman-Rupp has been part of St. Thomas’ industrial community for over 50 years and is the national headquarters of a U.S.-based firm, The GormanRupp Company, established in 1933. The St. Thomas plant is at 70 Burwell Road, at the southwest corner of the Burwell/Edward Street intersection. Gorman-Rupp of Canada is a leading manufacturer of self-priming centrifugal pumps. Its products are used around the world in diverse applications including aviation, fire-fighting, agriculture, industry, petroleum, construction and wastewater management.
Federal Member of Parliament Joe Preston and Member of Provincial Parliament Jeff Yurek have both accepted our invitation to appear in a luncheon and Q&A session for Members on Thursday, May 24. Tickets for the event are on sale now through the Chamber office ($25 per person plus tax), with reserved seating on single orders of four tickets or more. Admission by advance sale only. Doors open at 11:30am and our program will start at 12 noon with remarks by both speakers, followed by a question and answer session. The Chamber welcomes questions from all Members via email in advance of the event or from the floor
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during it. The event will conclude by 1:30pm. Lunch is included in the same “bistro” style format used for our State of the Municipalities luncheon in February and will be available to everyone attending as soon as they arrive. Information about online ordering for tickets will appear in our weekly Green Mail email broadcasts, along with links to order forms that can be faxed or brought to the Chamber. Orders can also be made by telephone to the Chamber office at 519-631-1981.
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PRO TEXT Business Management News & Issues
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BUSINESS BEAT
Prevent disputes before they occur
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by Darren Reith
Have you ever considered what would happen to your business if your partner or shareholder unexpectedly were no longer there? Have you done any retirement planning to determine successors? What would happen if you were hit by a bus? What would happen if a critical illness or disability struck a key person? If your partner passed away, would you close your doors or keep your business going with the new owner (for example, the spouse)? Would you sell your shares or purchase the shares from your deceased partner’s estate? These are questions to ask yourself, when operating a business with someone else. There is a lot of time, energy and money that goes into growing a business and it is easy to get caught up with the everyday challenges. This is why it is essential to find ways to prevent future upsets and protect everyone involved in the event of death, disability and retirement of an owner, or even if someone just wants out. An excellent solution is to purchase a buy-sell agreement. This will help place value on all the hard work that
buy-sell agreements help prevent problems if one of the owners leaves
has gone into making your business a success, while providing for its continued profitability. A buy-sell agreement is a legal document that can help prevent problems later by ensuring a smooth transfer of business in the event that one of the owners leaves voluntarily, happily or tragically. Generally, the agreement simplifies the buy-out of the owner and deals with: • who will buy the shares
• what the terms of the sale will be • when the sale will take place • where the money to buy the shares will come from • and what the purchase price will be To ensure the agreement is viable, proper funding must be in place. Without funding, agreements can fall apart. There are a number of ways to fund a buy-sell agreement. You can: • start saving today • borrow the funds from a bank • take the funds from current earnings • sell assets • purchase life insurance and disability insurance to provide the funds
Purchasing life insurance can be the most cost-effective solution to fund a buy-sell agreement when an owner dies. It guarantees that money is available when needed. Similar coverage can be arranged to deal with potential accident or disability situations. So, take the time out of your busy schedules to ensure the smooth and profitable continuation of your business that often has taken many years of hard work to build. And, by working closely with a team of financial professionals – lawyer, accountant, insurance agent – the buy-sell agreement can be tailored to business and personal needs, giving you the knowledge that a lifetime invested in business will yield adequate income.
This column appears regularly in Business Beat and has been submitted by Darren Reith, a principal of Reith & Associates Insurance and Financial Services Limited, 462 Talbot Street, St. Thomas. Darren is also a volunteer serving on the Chamber’s Board of Directors. Questions and comments on this column are welcomed by the writer at 519-631-3862 or via email: info@reithandassociates.com
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May, 2012
BUSINESS BEAT
POSITIVE EXPOSURE Doing Public Relations Right
A note to dedicated people by Allan Weatherall
This month I want to check in with some thoughts on those special and dedicated people who believe in work with no pay. The golden rule of any community is: take care of yourself, take care of each other and take care of the place in which you live. I say “THANKS!” to all the volunteers who give of their time and money in support of the wellbeing and health of our community. You’re worth your weight in gold! April brought a special, annual event called National Volunteer Week in Canada. While it is important that we recognize volunteers annually, I’m thinking we should declare every week as “Volunteer Week.” Thanks to all who make our community a better place to live through giving something special back. You are special people indeed. And, by all means, count yourself in if you did your share of volunteering through the Random Acts of Kindness Day held recently in St. Thomas. Former British Prime Minister Tony Blair said, “A fully employed society isn’t just one where everyone who wants a job has a job. It is one where everyone contributes all their talents – through the things they do, paid or unpaid, in the service of others. A society in which when people ask you, ‘What do you do?’ – it’s not just your job that you mention.” At the St. Thomas Elgin General Hospital, we have many people who can say they do so much without expectation of any monetary compensation. For example, the St. Thomas Elgin General Hospital Auxiliary has, each day since 1986, faithfully operated a gift shop and also, for many years, a small lunch area. Over the course of their volunteer time, they
have contributed over $1.6 million to the hospital to buy equipment and support programs. Just recently they pledged a further $250,000! They not only financially support the Foundation but give generously of their time in a volunteer capacity to ensure that our community is a better place. In addition, the Foundation’s Board of Directors generously give their time to ensure that donations received are managed in the donor’s best interests and wishes and, therefore, are stewards for gifts received. Another group worth noting is the hospital’s Board of Governors. Each member gives numerous hours in managing the many aspects of governing an $80 million business. They ensure that our hospital is there for each of us as required. Beyond the boards at our hospital, we also have several hundred other volunteers who greet you at the door, take you to an appointment, deliver vital equipment or spend valuable time with patients. Thank you for your time each and every one. It’s easy for me to focus on the many areas where people volunteer at our hospital since it is part of my day-today life, but I also want to celebrate those countless others who do things at schools, churches, community cen-
tres and with sports teams, just to name a few. Thank you! Many years ago I was told about this poem about volunteers: Many will be shocked to find, When the day of judgment nears, That there's a special place in Heaven, Set aside for volunteers. Furnished with big recliners, Satin couches and footstools, Where there are no committee chairmen, No yard sales or rest area coffee to serve, No library duty or bulletin assembly, There will be nothing to print or staple, Not one thing to fold or mail, Telephone lists will be outlawed. But a finger snap will bring Cool drinks and gourmet dinners And rare treats fit for a king. You ask, "Who'll serve these privileged And work for all they're worth?" Why, all those who reaped the benefits, And not once volunteered on Earth. (Author unknown) So there is my communication piece this month, expressing some words to all those who so willingly help our community to be a better place. “Those who can, do. Those who can do more, volunteer.” (Author unknown)
This article has been prepared for the Chamber and our Members by Allan Weatherall, B.A., CFRE, APR – Executive Director of the St. Thomas Elgin General Hospital Foundation. He received accreditation (APR) from the Canadian Public Relations Society in 1993 and a CFRE (certified fundraising executive) in 2000. He welcomes your comments via email to: aweather@stegh.on.ca or telephone 519-631-2030 extension 2247.
Welcome Phil Fordham Disbrowe Chevrolet, Buick, GMC, Cadillac is pleased to welcome PHIL FORDHAM to their sales team. Phil is a graduate in Automotive Management at Georgian College and has over 11 years of dealership experience. Phil was raised in a GM family and understands the importance of creating great customer experiences and building long term relationships. A resident of Dutton, Phil invites his friends, relatives and past customers to contact him for any of their automotive needs.
116 Edward Edward St. St. St. St. Thomas Thomas www.disbrowe.com www.disbrowe.com 519-631-7960 519-631-7960 116 philfordham@disbrowe.com
May, 2012
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St. Thomas and District Chamber of Commerce
be seen be heard
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Silpada Designs Jewellery - Independent Consultant 51 Rosebery Place St. Thomas, ON N5R 2H9 Phone: 519-637-3777 Fifth Avenue Collection Fax: 519-637-2996 32 Massey Drive Email: gail@gailmcnaughton.com St. Thomas, ON N5R 5M6 Phone: 519-913-1581, 1-866-744-4827 Website: www.mysilpada.ca/gail.mcnaughton Email: lmatchim@yahoo.com Elgin Maid Contact: Gail McNaughton, Independent Website: 201 – 300 South Edgeware Road Consultant www.fifthavenuecollection.com/lmatchim St. Thomas, ON N5P 4L1 Contacts: Lisa Matchim, Independent Buyer's Guide Categories: Children's Phone: 226-926-6243 Jeweller Clothing-Retail; Clothing/Fashion; JewEmail: info@elginmaid.com ellery - Sales & Service; Watches & Buyer's Guide Categories: Website: www.elginmaid.com Clothing/Fashion; Jewellery - Sales & Clocks - Sales & Service; Wedding PlanContact: Heather Baker, Owner ning & Services Service Buyer's Guide Categories: Cleaning Products & Services: Luxurious and afProducts & Services: Silpada is # 1 in Services home party sales in jewellery because Products & Services: Elgin Maid is locally fordable jewellery which exhibits the women are attracted to the high sophistihighest quality craftsmanship, highlightowned and operated, not a franchise. They provide residential cleaning services ing Swarovski crystal, the beauty of AAA cation and artistic whimsy that the silver jewellery envelops. Silpada was first in cubic zirconia, natural gemstones, lusin London, St. Thomas, Dutton and surtrous pearls, and durable finishes of the layered look in jewellery. Craftsmanrounding areas. With over 18 years of gleaming gold, rich rhodium or dramatic ship is detailed and exudes excellence. A experience in the industry, Elgin Maid unnew product line is charm bracelets and hematite. Adding to its excellence, the derstands the need for reliability, trust necklaces with a wide assortment of Fifth Avenue Collection is nickel, lead and and value for their clients. You will benecharms that fit on both. If you like simple cadmium free. fit from their competence, as Elgin Maid
The St. Thomas & District Chamber of Commerce is pleased to welcome the following businesses and individuals as our newest Members. The staff and management of the organizations shown below were accepted as registered Members from March 16 to April 15, 2012.
is committed to delivering outstanding results every time they clean a home. They guarantee it.
jewellery, the gothic look, south western flavour, bridal ensembles, formal and classic, breathtaking rings, bangles galore then you will want this jewellery. Being a home party company, having your own personal consultant and playing "DressUp with Jewellery for a Ladies Night Out" is a fun event. There is also jewellery for men and children and best of all, your jewellery is guaranteed. Exciting opportunities await you if you are inclined to own your own business and be an independent consultant. Western I.T. Group 4 – 1900 Hyde Park Road London, ON N6H 5L9 Phone: 519-936-8985 Fax: 519-936-8663 Email: info@westernitgroup.com Website: www.londonbusinessphone.com Contact: Geoff Warren, District Sales Manager Buyer's Guide Categories: Telecommunication Services; Web Design Services Products & Services: London Business Phone is a brand for Internet telephony products and services developed and marketed by Western I.T. Group. They supply a full range of Internet Telephony and Unified Communications solutions to help business customers realize significant savings on their monthly phone bills.
Become a Chamber Member! Call Member Services @ 519-631-1981, ext. 526
Save 3.5¢/litre Chamber members qualify for Esso’s Direct Billing Program; you pay 3.5¢ off the posted retail pump price whenever you fuel up. You may also get a convenient, detailed monthly invoice and also qualify for Speedpass®. For an application, contact:
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Women In Business Self Employment
More self-employed women in Canada than ever before by Susan Ward
In the past 15 years, there has been a 50 percent increase in the number of self-employed women in Canada, according to a report released by the CIBC, "Women Entrepreneurs: Leading the Charge." There are now 800,000 women business owners in Canada and the number of womenowned businesses is growing 60 percent faster than those run by men. Reading this report provides interesting insights into what the "typical" Canadian businesswoman is like. For instance, we're all familiar with the income disparity between men and women (in the general work force, according to Statistics Canada, women earn, on average, 80 cents for every dollar earned by a man), but were you aware that women in business are less likely to bother to grow their businesses? The report suggests that 60 percent of
self-employed women are “lifestylers” – business owners who chose self-employment specifically to balance the demands of work and family. This won’t surprise you, as 70 percent of Canadian businesswomen are married and nearly a third of them have children under the age of 12. However, it may surprise you to know that the fastest growing group of business women are those over 55, with an annual growth rate of over 4 percent, double that of selfemployed men in the same age
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Women in business a growing wave
group. The CIBC calls “seniorpreneurs” a key driver of small business growth. As for the fore-mentioned income disparity, it’s not as bad as it used to be, but it’s still there. Generally, selfemployed women don’t earn as much as self-employed men. And the gap between self-employed female haves and have-nots is widening. And 41 percent of women small business owners say that they are not taken as seriously as male small business owners.
the fastest growing group of business women are those over 55
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Stephanie Farrow of Farrow Financial
Stephanie is a financial planner with 19 years experience in financial services. She holds a B.A. in Communications, Diploma in Financial Planning, as well as her Certified Financial Planner (CFP) designation and is co-owner of Farrow Financial. Every day she helps people realize their financial goals. For the average person, there are many financial questions to consider. Should I invest in RSP’s or TFSA’s? Will l have enough money for retirement? Is there a way to make sure I don’t outlive my savings? How does the reduction in OAS affect me? Is there a way I can reduce tax on my severance package? Should I pay off my mortgage first or invest? Stephanie helps people find the answers they are looking for, creating personalized financial plans, and supporting her clients every step of the way. “A satisfied client is the best reward.”
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www.quantumrbs.ca May, 2012
519-633-8903 E L G I N
A particularly good piece of news is that the growth in women-owned businesses is more likely to be because of choice than poor economic circumstances than ever before. In 2004, only one in five self-employed women who had worked as an employee indicated that she was pushed into going into business for herself because of negative employment circumstances – a rate lower than that of self-employed men, which is one in three. What is the “typical” Canadian businesswoman like then? According to this report, she is highly educated, in her early 40s, more likely to be in a professional occupation, a member of a trade association and less likely to be an immigrant than previously. For both men and women in business, the report provides some tantalizing food for thought about marketing and business opportunities. “Seniorpreneurs” and one-person operations, for instance, are rapidly growing segments of our small business sector, segments that you may want to target with your marketing and/or develop new products and services for.
F: 519.644.2640 steph@farrowfinancial.ca
14107 Belmont Rd., Belmont, Ont T H I S
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Women In Business The Corporate Ladder
Women in the working world Sometimes if you’re not able to go up, don’t be afraid to go sideways
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let other people know you have a strong track record
your ambitions is not a good idea if you aren’t able to perform your current responsibilities well. Asking for new responsibilities when you’re already having a difficult time makes you look like a quitter. It’s best first
to figure out how to demonstrate your ability to overcome tough obstacles. Finding a mentor within your company is always an excellent idea. Creating this relationship isn’t easy, but
Karin Barrie of DundeeWealth
Karin Barrie has been a financial advisor with Dundee Private Investors Inc. for 17 years. She has a Masters of Business Administration from Wilfrid Laurier University. As an independent advisor, Karin has access to products from a wide range of mutual fund, GIC, and insurance* providers. This gives her the opportunity to choose financial products from a variety of companies to provide financial plans with the best interests of her clients in mind. Karin is also committed to the next generation of Financial Planners by taking in co-op students studying in the financial services program. Karin likes to be involved in the community through minor sports and was a part of the St Thomas Library Revitalization. She wants to help people succeed and keep focused on their financial goals. *Insurance products provided through Dundee Insurance Agency Ltd.
Karin Barrie, MBA, CLU, CFP®, R.F.P. Certified Financial Planner Dundee Private Investors Inc. kbarrie@dundeewealth.com 18
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It’s not easy climbing directly up the corporate ladder. Opportunities at the top are fewer the higher you go. But if you’re not able to go up, don’t be afraid of going sideways. In fact, expect to go sideways several times in your career. Taking a position in a different area signifies that you are both flexible and willing to work hard mastering new skills. The higher you climb, the more you’ll need to be a “big picture” kind of person. Gaining experience in multiple areas provides the CEO perspective. In your journey up (or across) the ladder, here are a few things to keep in mind: Let decision makers know you have ambitions. If people don’t know you want to move up, they probably won’t assume the risk of putting your name forward. But broadcasting
519-631-4724 130 Centre Street St. Thomas, On N5R 2Z9 www.dundeewealth.com E L G I N
The Mother-Daughter Team at Genuine Stitches
Suzanne Edwards and Ginette Minor, Southwestern Ontario’s only motherdaughter team running a full-service custom window covering and embroidery company, are among the nation’s foremost experts on window treatments, soft home furnishings, window treatment design and embroidery products. Their company, Genuine Stitches, is the area’s only firm that offers such a wide variety of window fashions and other “soft” furnishings, as well as special design software that enables clients to visualize how their treatments and fabrics will look before they purchase. Both Suzanne and Ginette are highly-skilled sewing and embroidery specialists who create their own custom soft products. Together, they operate a one-stop shop offering everything from custom draperies and shades to blinds, shutters and other home décor products and embroidered goods to homeowners, decorators, designers and businesses in Elgin and Middlesex counties and other Southwestern Ontario communities.
www.genuinestitches.com T H I S
it’s quite important. As long as you are absolutely loyal, a good mentor will share insights about the people in your organization that you otherwise simply could not obtain. But the greatest benefit of a mentor is in having someone who is brutally honest with you when all you really want to do is let others know how flawless you are. Expect, and even solicit your mentor to help you identify your weaknesses. Then work on correcting them! Own up to a weakness. No one will offer you any suggestions about how to improve your management effectiveness if you don’t admit you’re not perfect. We all know that no one is perfect, and trying to convince others that you are will only make you look foolish. Don’t be modest. While modesty is a time-honored Chinese tradition, most corporations are now heavily influenced by western ethics. You shouldn’t brag about your accomplishments, but you will certainly need to let other people know you have a strong track record. If behaving in this way seems uncomfortable for you, you should at least consider changing just a little bit. This trend towards self-promotion isn’t likely to end soon.
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519-494-0787 May, 2012
Women In Business Elgin Business Women's Network Elgin Business Women's Network (based in St. Thomas, Ontario) is a business and professional women's organization that meets monthly to offer networking and business support for its members and guests. Join us to interact with other business and professional women, hear informative speakers and learn practical ways to help you succeed in today's business world. Elgin Business Women's Network monthly meetings are held the third Wednesday of every month. Membership fees are at a rate of $40 per year help to cover web development costs and put into a secure member account to assist with membership promotional events and activities. There are several benefits to being a member of EBWN. You receive support from dynamic women and your company will be listed on the EBWN website including your photo. There are networking and business promotion opportunities at monthly meetings including member presentations, guest speakers, special events, success meetings, trade-shows, education and training. Through EBWN’s membership with the St. Thomas & District Chamber of Commerce, and the Dutton/Dunwich Chamber of Commerce, you have access to any of their events.
You will receive support from our Website Administrator and our Administration Team as well as exposure on social media such as Facebook, LinkedIn and Twitter. Elgin Business Women’s Network has been going strong since 1997. On May 16th at 6pm, Cheryl Lester will do a presentation on “What you love most about what you do.” For more information contact Gail McNaughton be emailing gail@gailmcnaughton.com
Valarie Marchand of Curves
Angela DeVries of Elgin Realty
Valerie Marchand is the owner of Curves in St Thomas and is a qualified Zumba Fitness Instructor. Zumba is for your cardio as well as the circuit for your strength training. You don't need to know how to dance just move your feet and have fun. Curves is a facility specially designed for women featuring a complete 30 minute workout and weight management program that is fun, fast and safe.
Angela is a full-service Realtor in the St. Thomas/Elgin area working as a team with her husband Wayne. She guarantees dedicated service and personal attention to your requests, from the first contact to the signing of your purchase or listing agreement and beyond. Visit Angela at facebook.com/propertybarnrealestate. Angela DeVries, Sales Representative Ph: 519-637-2300 Cell: 519-639-0305 angeladevries@elginrealty.ca www.elginrealty.ca 527 Talbot St. St Thomas
519-631-8408 53 Princess Ave, St Thomas Meet real women finding real success at curves.com/story
Diane Baker of Invis As a mortgage professional, Diane prides herself on offering her clients personal and prompt service. She is pleased to be a member of the Invis team. Invis is comprised of the most knowledgeable, ethical and professional mortgage professionals in the Canadian mortgage industry. Diane will work on your behalf to get you the best product that suits your needs at the most competitive rates.
Hetty Teuber of Silverthorn Landscape Supplies Hetty Teuber, owner of Silverthorn Landscape Supplies for 20 years, has brought a strong female presence to a male dominated industry by employing and mentoring a staff predominantly comprised of women. Hetty has created a location on Hwy 3 that you can drive in and load up with basic landscape needs, but also a destination spot where you can browse displays of gardens, patios, and much, much more.
(519) 765-2379 www.silverthornlandscape.com 46400 Talbot Line East of St. Thomas
Diane E. Baker, Mortgage Agent 519-872-9035 www.DianeBakerMortgage.com dianebaker@invis.ca Brokerage License #: 10801, License #: M09000012
May, 2012
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Women In Business
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Finance
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only 31% of Canadian women have a financial plan
Her Retirement Savings Plan
Special considerations for women (NC)—There are special considerations for women when it comes to retirement financial planning. Several factors may impact their pension and savings, such as situations where women may leave the workforce to care for parents, children or both. Another reality is that women often live longer than men, and when
paired with the fact that for many married couples, the husband is older than the wife, this may add up to a longer time in retirement for women than men. When you consider that data suggests that post-retirement years have stretched from 13 to 20 years, or 54% longer, it's clear that a propor-
tionate increase in savings is needed to fund a longer retirement. “While longevity is exciting when thinking about additional years out of the workforce and more time with family and friends, it may be somewhat concerning when it comes to retirement savings,” says Crystal Wong of TD Waterhouse Financial Planning. “In order to fund a longer retirement, it's essential to start saving as early as possible, and to make smart investments that will provide income in retirement.” So what can women do to help ensure their retirement planning is on the right track? Wong offers her suggestions: • Ensure you have a written, comprehensive financial plan. A recent TD Waterhouse poll found that only 31% of Canadian women have a financial plan. It's an essential way to define your long-term goals, and the steps you'll take in the short term to get there. • Consider working with a financial advisor to ensure your invest-
Iris Brown of Yarmouth Mutual Fire Insurance
Iris Brown has been the President/CEO of Yarmouth Mutual Fire Insurance Company for fifteen years. She began her insurance career twenty-one years ago with Germania Farmers Mutual in Ayton, Ontario. She is also the First Vice-Chair of the Ontario Mutual Insurance Association a trade association representing all farm mutuals across Ontario. Yarmouth Mutual has been serving the residents of Elgin County for 131 years providing property and auto insurance to its clients. Yarmouth’s roots are in the agricultural community of Elgin County and the company is a pure mutual owned by its policyholders. Iris is passionate about the farm mutual system, “Yarmouth Mutual has been providing its clients with outstanding personal service and financial security at a reasonable cost. When you call Yarmouth Mutual you are dealing with a local company that supports its community not a call centre in Toronto. The company is based on the philosophy of Neighbour helping Neighbour.”
Yarmouth Mutual 1229 Talbot Street Fire Insurance St. Thomas Company 519.631.1572 www.yarmouth-ins.com E L G I N
This Lady Wears Many Hats In business for 13 years, Gail McNaughton is co-owner of Dog & Pony Productions Inc. and Social Media COO. She helps people “tell their story to get noticed” through video, animation, websites and social media. Being entrepreneurial, Gail is an Independent Representative for Silpada Designs and sells beautiful jewellery through home parties (Free Jewellery for Silpada Hostesses). Near and dear to Gail’s heart is Gail McNaughton her adventure in art, under the label “The Photographic Heart”. She makes and sells photo art greeting cards of local tourist attractions. You will also find her “Flowercat ™ and Friends doodle art whimsical and enchanting. You can order her postcards, art cards and posters on-line. Gail is Author of five books, her newest coffee-table book, “Angel Witness”, if you are intrigued by spirituality and angels.
Gail McNaughton 519-637-3777 www.gailmcnaughton.com 51 Rosebery Place, St. Thomas, Ont.
Your Neighbourhood Insurance Company
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ments match your long-term goals such as retirement, estate planning and kids' education. Advisors can also provide advice on investments to consider if you don't currently have a diverse portfolio. • Take an active interest in your family's finances. Even if you're not the one in your family paying the bills or making the investment decisions, it's important to understand where your savings and investments are housed; your family's investing strategy; any tax strategies; and also to know whether loved ones have an estate plan and a will. • Consider planning for unexpected events. Many Canadians are living beyond their means, leaving them vulnerable to unexpected events, such as the death of a spouse, the loss of a job or the need for major home repairs. A good emergency fund should include six months worth of living expenses should something unexpected happen. “What's most important is feeling confident that your future is financially secure,” adds Wong. “And by having a financial plan that includes a clear retirement savings plan and measures in case of the unexpected, you're in good shape.”
www.mysilpada.ca/gail.mcnaughton
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May, 2012
Women In Business 300 S. Edgeware Road St Thomas Ont 519-633-7597 www.elginfdc.ca
www.facebook.com/elginbusinessresourcecentre
Ronda Stewart Small Business Enterprise Centre Manager
Marilyn Crewe Community Economic Development Officer
Brenda Smallman SEB Program Co-ordinator and Business Advisor
Ronda Stewart is the Elgin/St Thomas Small Business Enterprise Centre Manager. Ronda works with her team to provide business supports and programs for our communities. We offer resources and opportunities via business counselling and mentorship, seminars, networking events, and youth business grants. Learn how to get connected by joining our Entrepreneur Club. We can help. Our Business is your Business. Call Ronda for more details at 519-633-7597 ext 330.
EBRC’s Community Economic Development (CED) works with partners and projects from St Thomas and Elgin County to facilitate prosperity and strengthen our community. Marilyn’s current projects include the EBRC Aylmer office, Labour Force Development committee, and Local Immigration Partnership. Small CED grants are available to help launch new community projects and the annual Helen LeFrank Youth Award assists with youth in business. Call Marilyn at 519-633-7597 ext 327
Brenda helps aspiring entrepreneurs with their new business start-ups and best business practices. SEB Participants benefit from business planning workshops, social and informative network events, coaching that inspires plus a great selection of onsite business resources and loan department. If you are EI eligible and wanting to start a business, then attend an Information Session soon. Next Info Sessions: June 13th & August 8th 9:00am to 10:30am Call 519-633-7597 ex 335 to register.
Delia Reiche is the Business Development Manager of ICE, she brings over 25 years of business experience to her position. Delia has received her certification in Economic Development from the University of Waterloo. Her job is to assist businesses in the Incubator and accelerate their growth, so that they may create and sustain jobs in our community. See her if you are interested in moving your business out of the basement and into a COOL place.
Contact Delia Reiche Business Development Manager at 519-633-7597 ext 332 for info on getting a cool space all your own.
Gail Dennis of Accounting with You
Heather Baker of Elgin Maid
Prosperity Coaching requires an interesting toolkit. As a Qualified Accountant experienced in financial management I have the ability to provide bookkeeping, payroll, income tax and budget analysis which enables me to provide review, analysis and recommendations to my clients on a monthly basis to fully utilize this important tool. As a Life Licensed Broker and financial planner, I have the ability to prepare and monitor your net worth. I provide counselling on your insurance and investment needs under an umbrella which provides creditor protection to meet your business and retirement goals.
Heather Baker, owner of Elgin Maid, opened her business in 2010. Elgin Maid is locally owned and provides quality residential cleaning, offering service in Elgin County and London. Heather has 18 years of experience in the cleaning industry, having worked in maid and janitorial services in Oxford County before relocating to Elgin County. She has also partnered with Cleaning for a Reason, providing free cleaning to women with cancer and has donated over $2,000 in free cleanings since opening.
519-633-7597 ext 405 300 South Edgeware Road St Thomas, Ont www.accountingwithyou.com
226-926-6243 300 South Edgeware Road St. Thomas, Ont. www.elginmaid.com
Prosperity Coach for Your Business and You
May, 2012
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Women In Business Advice From the Trenches
Around the boardroom table by Stephanie Farrow
I have been a businesswoman for 19 years. When I started my career, I was a young woman among a handful of females in a male-dominated field. In my first management role, I had a staff of 11 financial advisors: 10 men and one woman. At a national management conference of roughly 250 managers, I was one of 10 women. Yes, I know well the feeling of being a woman sitting around a boardroom table of men. The successes and challenges of women in business are near and dear to me. In the early years, I was bothered if someone assumed I wouldn’t last. I was hurt if I felt I wasn’t taken seriously. I was angry when I overheard colleagues saying I must have landed the account because clients wanted a pretty blonde. But as time went on, my skin grew thicker and I weathered the storm. I focused on my goals, kept my head down and worked hard. I was steadfast in the belief that work ethic, intellect and professionalism would win out. Succeeding despite people’s assumptions was satisfying. Mine is only one story. Women in many different types of business are succeeding every day despite the rocky road they may be travelling. In fact, women are increasingly successful in business all the time. I think it is important for women to know 22
their work as entrepreneurs and in business leadership is being noticed. Women need to be confident they have what it takes to be successful. My advice to women starting a business or taking on a leadership role in a corporation would be: Work hard, be yourself and be honest – These three attributes will form the backbone of your reputation and eventually pay you dividends. Sticks and stones – People can be mean sometimes. Don’t let them pull you down. Keep focused on moving your business forward in a positive manner. Maintain your professionalism at all times – Professionalism is a cornerstone to your success. You can’t let it slide. Be faithful to business planning and crunch your numbers – Make a commitment to regular business plans and financial reviews. Check the status of key business measures so you always have a good pulse on where your business is. Planning will help keep you ahead of the curve, and could give you insight to potential risks before you reach them. Know your numbers inside and out. Surround yourself with the kind of people who you would be proud to be associated with – When hiring staff or creating business alignments choose carefully. They are a reflection of your business. Treat people fairly and work to maintain positive business E L G I N
relationships. When a bad business alignment exists, discontinue that relationship as soon as prudently possible, or it could do your business more damage than good. Courageous conversations need to be had, and hard decisions need to be made – Don’t put these off. Do these in a clean concise manner and move on. You’re not Wonder Woman – These are my mother’s words, and as women in business we are notorious for this. Don’t take on too much at once, and keep balance with work, home, family, volunteering, community and time for yourself. Remember the national management conference I mentioned where only 10 of 250 managers were women? Flash forward 11 years at the same national management conference. This time, I was the national manager for leadership development, presenting to an audience of almost 300 managers. By then, there were close to 30 female managers in the group and here I was, a woman, taking a place at the helm. I could see the tide had started to turn. My hat is off to businesswomen everywhere. In some small way, we have all taken part as pioneers for women’s business success. Our daughters’ futures are looking very promising.
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Things are different than they were even a few years ago for women in business
Succeeding despite people’s assumptions was satisfying
Stephanie Farrow, B.A., CFP, is a Certified Financial Planner and co-owner of Farrow Financial Services Inc. in Belmont. May, 2012
Y O U R B A C K YA R D A N D G A R D E N GARDENING
Plant a designer garden without the designer prices
Want a stunning backyard? (NC)—You don't have to spend hundreds (or thousands) on a landscape architect to add major impact to your garden. Look at these simple—and affordable—ways to pump up the wow factor. Planters Never underestimate the power of planters. Set them around the edge of your patio to separate the space from the yard or put them right in the garden. Fill them with tall ornamental grass for added privacy as well as visual interest. For a designer touch, pick an affordable and chic looking artisanal planter like an authentic terra cotta pot. Vines Vines can be so helpful—especially if the view of your backyard includes a chain link fence or the side of a shed or garage. Use colourful, fastgrowing vines like Honeysuckle or Virginia Creeper. If you're beautify-
May Hours: Mon-Fri 8am-7pm Sat 8am-5pm Sun 10am-4pm May, 2012
ing a wall, you'll need a lattice, which you can buy in sheets at the hardware store. Hanging baskets Hanging baskets always look stunning on a porch or a veranda. Choose a bright basket and use multiples to create a look of balance. It's an easy way to brighten up a deck, balcony or front porch. Water The sound and motion of water gently falling from a fountain brings serenity to your garden—and looks fantastic. Place a water feature in the corner of your patio or right in the garden bed, as long as it's on a sturdy base. Lighting Lighting adds so much to a garden. Aim a spotlight up the base of a tree into the branches for some real drama. Strings of white lights around bushes are a special touch—and you
can even place them throughout topiary forms to emphasize the shapes. Accessories Accessories are affordable and make a difference. Add some instant char-
acter by setting up an antique-style bench padded with comfy cushions. Or hang a mesh hammock under some shady trees and drape it with a cozy fleece blanket.
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Y O U R B A C K YA R D A N D G A R D E N GRILLING
Let’s clear the smoke about barbeques Tips to make you a grilling hero (NC)-Summertime, and the grilling is easy if you have the right barbecue for your backyard needs. Before you venture to your local grill store in search of a new barbecue, here are a few things to consider: What is your favourite grilled food? If hamburgers, hotdogs and the occasional steak are as far as you get, there is a wide range of reliable, reasonably featured grills to choose from. If you are cooking a variety of
meals, a number of burners will give you more precise control, while side burners and rotisserie capability make it even easier to impress your guests. How many people are you grilling for? Most grills can be filed into a few categories. Small, space-conscious grills designed for condo living and empty nesters make preparing a meal for four to six people easy enough, but for more than that you will have
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to get creative. Most grills in this category have a primary grill surface of between 300 and 400 square inches. Grilling for between four and eight people and occasional crowds of 12 or more is better suited to 400 square inches or more. If you're preparing a feast on a regular basis, many grilling surfaces are available with more than 500 square inches. How will it perform? Quality construction and sound cooking performance are likely the reason you're replacing your old barbecue, so do some homework for the new one. What kind of burners are in the new barbecue, what are they made of, and how are they shaped? Tube style burners, and 'H' or '8' shaped burners offer even heat distribution and excellent performance. Is there something covering the burners? This is called the heat medium. Briquettes and lava rock are antiquated heat media, most new grills have stainless or porcelain coated steel vapourizers. They are reliable, durable, and easy to look after. It is important that they protect the burner from food residue, promote even heating, and don't have flat
spots for grease to pool and flare up. Most importantly, these vapourizers create that smoky barbecue flavour you're looking for by vapourizing juices as they fall through the cooking grids. What are the cooking grids made of? Look for cast iron or stainless steel. These cooking grids are heavy enough to retain heat, and promote excellent cooking performance. Either of these options will let you create steakhouse style sear marks to wow your guests, and they are still easy to look after. Where is it made? While it is possible to buy foreignbuilt barbecues that perform well, and are durable, there are domestic manufacturers building outstanding barbecues at a great value. By purchasing from a North American manufacturer you get customer service at your fingertips should you ever need it. When buying, look into the warranty. Any reliable barbecue manufacturer will offer a significant warranty covering all components, and back that up with attentive customer service.
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4683 Sunset Rd, Port Stanley 519-782-4052 May, 2012
Y O U R B A C K YA R D A N D G A R D E N ADDING COLOUR
Want a feeling of space in your garden?
[far left] The effect of bright cerulean is enhanced by plantings in magenta. [left] Deep blues like indigo bring mystery to the garden.
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Enlarge the look of your backyard space by painting with blue (NC)—What is most commonly stated as a “favourite colour,” yet the one we paint with the least? Colour expert Janice Lindsay, owner of PINK colour + design, says it is cobalt blue; the blue of lapis lazuli, for centuries considered the most precious and divine of hues. And now, this cool mystic blue is the hot colour for small gardens. “Blue is the colour of sky and sea —a recessive colour that makes things look further away. It will create the feeling of ‘space,’” explains Lindsay. This quality makes it a good choice for the fence around a small garden. “It looks airy and creates a sense of openness.” Lindsay also likes to use it on sheds, because this colour of air and water dissolves the solidity of structure, softens edges, and is gentle on the psyche. “Being analogous to nature's greens, blue blends in, makes friends, and relaxes the palette,” says Lindsay. May, 2012
Let Home help you with that Backyard Paradise.
She recommends deep blues, because they take up less visual space than red or white and bring a sense of mystery to the garden. She also likes bright blue because it is a bit quirky—an element of fun that lightens the mood. “The appearance of cobalt blue in the garden is surprising and a bit surreal. The effect is enhanced by vibrant plantings in magenta and yellowgreen." Lindsay shuns yellow with this celestial hue (too French Country), and feels that orange—its complement— interrupts its aura. Like all blues, she says, it looks good with white but this season, prefers unbleached linen as its neutral companion. Many ancient cultures believed that bold blue on a gate kept evil from entering the garden. Do it too this summer and create an atmosphere that is both inviting and intriguing for your guests. E L G I N
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GEERLINKS HOME HARDWARE 295 Wellington Street, St. Thomas (Corner Wellington and First Ave.)
Open Mon-Fri. 7-8, Sat. 7:30-6, Sun. 10-5
ABOVE GROUND POOL SPECIAL ON NOW $199.95 AG POOL VALUE PACK With the purchase of any in-stock Escape or Morada Premium 54” above ground pool. Includes walk-in steps, automatic pool cleaner, Nature II solar bubble, winter cover and 2 beach towels. A value of over $950.00 Limited time offer.
43784 Talbot Line - RR#3 St. Thomas 633-2430 OPEN YEAR ROUND: Mon-Fri 9-5:30, Sat. 9-4 WE SERVICE WHAT WE SELL
M O N T H
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HOMESTYLE DECORATING
Four emerging design trends you can use in your home
Time to “undecorate”
by Renée Carpenter
Along with the romantic elements, comes bold, graphic patterns and “feather-light” fabrics. Decor elements include chandeliers, pendants, flowers and nostalgic, vintage decor, plus soft lighting, plush rugs, flowing curtains, hand-drawn illustrative characters and damask patterns. Grey Gardens This trend forecast gathers inspiration from the 1970s documentary and subsequent 2009 film called “Grey Gardens,” which tells the story of the decline of a 1920s household and its inhabitants. Once decadent and luxurious, the bohemian home slowly decayed, resulting in “flickers of faded grandeur,” as reported by Trend Bible. The agency’s forecasters say the trend also was inspired by the
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tactile handmade goods take centre stage
effects of the global recession, resulting in “down-at-heel glamour.” More elements picked up from the original Grey Gardens include the concept of a garden inside the house, such as wrought iron and rusty finishes, birdcages and fresh flowers; luxe finishes like plush velvets, paisley patterns and furs; and chinoiserie. Wild spirit This trend celebrates different cultures’ traditional handmade goods, such as patterns and crafts from Scandinavia, Mexico and South America, and Native American
Homeowner •• SiWdiinngdowansdanRodofDoors or Contractor • Kitchen Cabinetsing We have what you need for all your spring Projects
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According to the upcoming market reports, a few trends are going to be huge this month. The UK-based trend-forecasting agency Trend Bible began working on its autumn/winter 2012/2013 forecasts in early 2011. The experts observed social, economical, cultural and consumer behavior in order to build a picture of what they thought the future might look like. What they found is the resurgence of “casually-styled” spaces, where decor is mismatched yet sentimental, and where tactile handmade goods take centre stage. Here’s some information about the four big trends, Trend Bible says are going to be big. Undone “Artful, eclectic curation to reflect a sense of personal style” sums up this trend. Salvaged, “rustic, weatherbeaten materials and finishes sit alongside warm and cozy fabrics,” according to Trend Bible. “In essence, this trend is about the celebration of tactile qualities in a post-digital era, where products that tell a story and bring a wholesome, unrefined attitude are valued.” Think reclaimed rough wood, rusted metal, handknitted and crocheted fabrics, as well as felt, leather and wool. Distressed finishes on furniture add a tactile quality as well. Curiosity Dramatic yet whimsical romantic elements will carry over from spring/summer 2012. “Products have a playful quality that reminds us of our childhoods, as adults retreat into child-like worlds in times of political, economic and environmental confusion,” according to Trend Bible.
goods like “dreamcatchers and feather trims influence decoration and print,” according to Trend Bible. The trend includes a multi-coloured palette, primitive decoration, simple illustrations, handcrafted textiles, pieced and patched fabrics and wood, raw and rough-edged ceramics and strong angular geometric patterns.
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Renée Carpenter is the owner of Jennings Furniture and Design in St. Thomas.
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May, 2012
HOMESTYLE CLEANING HOUSE
More time to relax
KEITH HUNT
Little tricks keep your home always looking clean (NC)—We've all seen it: the home of a friend, relative, or neighbour that looks like the pages of a design magazine. Nothing is out of place, and then, often green with envy you return to your home to find dust bunnies, food crumbs, and splatters of toothpaste on the bathroom mirror. How do some people work all week and still find time to clean? Surely, they must be scrubbing all weekend. The truth is, homeowners can keep their homes tidy during the busy work week with just a few simple tips. That way, you can relax on the weekend. Soon enough, you'll be showing envious guests around your own spotless home. Here's how: Tips for the kitchen • Wipe up cooking messes from the stovetop or counters immediately after they happen, before they dry and become difficult to clean. • Use a damp sponge and a cup of water boiled in the microwave to wipe away crusted food stains. • Consider using a robotic vacuum May, 2012
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to keep floors free of dirt, dust, food particles, and hair while you finish other chores or watch TV. Tips for the bathroom • Keep a squeegee handy to wipe windows, mirrors, and counter surfaces after a shower to keep them sparkling. • The touchless faucet is both practical and chic. Faucets with the option for hands-free activation can ensure that sticky or greasy toiletries are not transferred to the faucet handle, minimizing weekly cleaning tasks. • Use an automatic toilet bowl cleaner that you can set and forget while still keeping toilet bowls fresh all week long. Around the house • Fifteen minute power cleaning or de-cluttering sessions, done a few times a week, can help to cut down on out-of-control messes. Pick one small space to attack each time, and you'll be surprised how it helps keep household clutter under control. E L G I N
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www.keithhunt.ca M O N T H
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D I N I N G & E N T E R TA I N M E N T WINE & FOOD
Wine
Concentrating on by Jamie Quai
PortStanley
2
FestivalTheatre Festival lTheatre T
2012
SEASON BOX OFFICE: 519.782.4353 www.portstanleytheatre.ca
What’s wrong with sweet red in the wine industry, but its use seems wines? From a taste standpoint, noth- to be more prevalent as our reds get ing is wrong. They are technically, sweeter. Would you still pay huge very well crafted. My concerns with prices for a wine “made with concensweet red wines actually have to do trate”? with how they are produced or rather What’s right with sweet red wines? mass-produced. As a wine ages, the They have a very short lifespan. They body naturally becomes smoother. fit into a category we call “pop and drops” in the wine Sweetening a red industry. Flavours for earlier drinking Would you are not complex, seems like a dodge they are enjoyable, on tradition. still pay huge prices they are approachThere is also the for a wine “made with able, and since they “how” of getting concentrate”? are manufactured, that sweetness into en masse, they are the wine. Because of the way red wine is made, it isn’t extremely economical to produce. practical to stop fermentation and They have a quick turnover, they apleave natural sweetness, as in the mak- peal to the repeat business crowd, and ing of white wine. There are red grape any in-roads wine makes as a lifestyle concentrates on the market that were product is great by me. developed to boost a wine’s colour Do people notice that their red (wine colour is also a visual cue for wines are not dry? This is the one body), and of course, these concen- that I haven’t been able to completely trates are sweet. It’s an old technique answer. I did a very unscientific survey
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A few weeks back, my wife and I went out to dinner with some friends of mine from university, who all happen to be very active in the academic and research spectrum of the wine industry. Over way too much delicious Thai food and several hours of lively conversation, we got onto a topic that I admittedly have largely been ignoring for the better part of the last few years – sweet red wines. It turns out, says one of my friends, a Ph.D. who now works for one of Canada’s leading agriculture research institutes, that off-dry to sweet red wine is the fastest growing segment of the Ontario wine market. There was a collective shrug at the table when the question was asked how a trend like that could become so widely popular but be so rarely discussed. We all had speculations but no solid trail of evidence that pointed to how sweet red wines got to be so popular. I left the dinner with some unanswered questions that have been rattling around my brain for weeks and needed further examination. Why are sweet red wines so popular? The answer: people want fuller and fuller-bodied red wines that are, paradoxically, smoother than ever before. Unfortunately, there is a congenital limit to the tannins and potential alcohol that are present in the grapes to give a wine body. So as winemakers, we use techniques like barrel aging to help build structure. And it so happens that compounds that give the perception of full body, those tannins and alcohol, are tactilely very bitter. To achieve the smoothness consumers want, winemakers add a little residual sweetness, and voila – the bitterness is diminished.
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of several value-wine reviewers’ top choices and made a list of the top red wine “pop and drops.” Over 80 percent were sweet. With sweet red wines growing in market share, another question arises: do consumers care if the red wine calorie count is creeping up? My supposition is that they do not. Wine does not need much actual sugar to taste sweet. So as fuller and fuller red wines gain in popularity, it is inevitable that those wines are just going to get sweeter and sweeter.
Jamie Quai is head winemaker at Quai du Vin Estate Winery in Elgin County.
Play by b the lake & Stay S for the comedy!
For Tickets Call 519.782.4353 5
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May, 2012
D I N I N G & E N T E R TA I N M E N T SAVOUR ELGIN
Lavender Sense Take a stroll through the fields and experience a destination of natural beauty by Kate Burns
Lavender Sense is a premier grower and purveyor of exquisite lavender and lavender products. The beautiful lavender fields and charming century-old farmstead are nestled beside 25 acres of Carolinian forest just minutes from Lake Erie in Wallacetown. Pamela and Jesper Andersen have made it their goal to develop a vertically-integrated model of sustainable agriculture, thus enabling them to preserve farmland from further development, protect it from pollution, create employment opportunities for people in the community and provide a destination of natural beauty for all visitors to enjoy for many years to come. Start your experience at Lavender Sense by taking a stroll in the fields, where seasonal pick-your-own lavender is available, usually early to mid July. Browse the boutique, which offers
a selection of lovely lavender products in four themes: Care, Calm, Taste, Bouquet. ‘Care’ offers nourishing face crèmes to rejuvenate the skin. ‘Calm’ includes essential oils, pillow mists and air mists. ‘Taste’ is a choice of delights with jams and marmalade, lavender-infused honey, delicious blends of teas, culinary lavender, cookies and more. ‘Bouquet’ offers dried lavender arrangements. The boutique opens on Mothers’ Day, so spoil mom with some lavender products this year. Trails through the rich, Carolinian forest are available to explore for the fit and energetic nature lover. Deer, wild turkeys and many birds of prey are plentiful and can often be seen. Even bald-headed eagles nest in the neighbourhood. Enjoy local art in the ‘Gallery in the Forest’ and see Elgin County’s first barn quilt. After a long hike, consider staying at the bed & breakfast retreat, offering two guest rooms, both with views overlooking the lavender fields. At
night, relax by the pond on the covered gazebo or in an easy chair to take in the stars and the sights and sounds of nature; then wake to a hearty country breakfast. Pamela and Jesper look forward to greeting you, showing you around the grounds and to sharing the un-
Lavender Sense is a member of Savour Elgin. Savour Elgin is a program with a goal to promote and enhance culinary tourism in Elgin County and St. Thomas. The Savour Elgin trail is a route through Elgin County that visits some of the best restaurants, farms, wineries, and other culinary attractions that focus on food and drink that’s local and unique to Elgin County and St. Thomas. For full trail information visit www.savourelgin.ca.
Kate Burns is the business development coordinator at the County of Elgin.
Fresh, Healthy Sushi now available in St. Thomas
Sushi, popular for centuries in Japan, has become immensely popular in the Western world in recent years. You may soon find yourself invited to enjoy sushi with friends at Akita Sushi at 1063 Talbot street in St Thomas. Sushi is a simple and delicious food that can easily be enjoyed by adults, children, vegetarians and even the extremely squeamish. Sushi is a very healthy meal made mostly with rice, fish and vegetables. Sushi is always made with fresh ingredients. Not only for the safety of the eater but for the flavors. The delicate flavors of rice, vegetables and fish are enhanced with healthy soya sauce, ginger and wasabi. What are the health benefits of sushi? The rice used in making sushi is low in fat and sodium free while also being a complex carbohydrate which is needed as fuel
equaled versatility of lavender – from its relaxing and healing properties to its uses in decorating and cooking.
for your body. The various fish or meats used in sushi are excellent sources of protein and minerals. Whether you're eating vegetarian sushi or it is mixed with fish, the fresh, uncooked vegetables provide the vitamins and other nutrients you look for in a healthy diet. Even the condiments served with sushi have health benefits. Ginger, called 'gari', is served alongside sushi and helps with digestion while also fighting bacteria. This is especially of interest to those concerned with the bacteria found in uncooked meat. Wasabi, Japanese horseradish, can also kill bacteria found in raw fish and is often provided alongside sushi servings as a garnish. If you are looking for a meal that is healthy or you just enjoy the flavors and art form of sushi, you are sure to benefit from a visit to Akita Sushi.
All You Can Eat AKITA SUSHI DINE IN · TAKE OUT Open Everyday
Mon. – Sat. 11AM – 11PM Sunday 11AM – 10 PM
Seniors’ Special (Mon-Wed) $14.99 519-637-5888 1063 Talbot St. Unit 85 May, 2012
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H E A LT H Y L I V I N G EVERYDAY HEALTH
The benefits of massage therapy Add a registered massage therapist to your healthcare team by Dr. Greg Johnston B.H.K., B.Ed., D.C
One of the things I enjoy the most about being a chiropractor is having the opportunity to work with a variety of health care practitioners, including medical doctors, physiotherapists, kinesiologists, naturopaths, acupuncturists and massage therapists, all who have something unique and beneficial to offer. Out of all these practitioners, the ones I find myself working with the most are registered massage ther-
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apists. The addition of a registered massage therapist to your healthcare team can be extremely beneficial. What is massage therapy? Massage therapy is the assessment of soft tissues and joints of the body, and the treatment and prevention of physical dysfunction and pain in the soft tissues and joints by manipulation. This manipulation is used to develop, maintain, rehabilitate or augment physical function or relieve pain. (Ontario Massage Therapy Act 1991) Massage therapy is controlled by
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the same Regulated Health Practitioners Act (RHPA) that regulates chiropractors, doctors, nurses, physiotherapists, dentists and others. When looking for a practitioner, be sure to find a Registered Massage Therapist (RMT). An RMT is required to fulfill 2,200 hours of education in areas of anatomy, physiology, pathology, kinesiology, theory, treatments and business acumen at a recognised massage therapy school. To become registered, an RMT must pass a written and oral board exam. To maintain their licence, an RMT must complete continuing education units on a yearly basis. Not all massage therapists are registered massage therapists, so it is important to look for one that has the appropriate qualification and to request information about their education, training and certification. This will ensure that you are receiving a truly therapeutic massage and that it will be delivered in a safe and beneficial way. What are the benefits? Massage therapy can increase circulation, lymphatic flow and range of motion, decrease muscle tension, adhesions, scar tissue, pain and inflammation, improve posture, sports performance, immune function and respiratory function, and increase relaxation, rate of healing and wellbeing. Regular massage therapy sessions can also be used as a part of one’s overall wellness plan to help prevent injury. Who can benefit? Massage can help individuals injured at work, home or in a motor vehicle accident. Massage therapy can help ease the discomfort of pregnancy. It can help athletes, factory workers, individuals that work at a computer, long distance drivers, and individuals with stressful jobs. Anyone with headaches, back pain, neck pain, arm pain, hand pain, leg pain
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and/or foot pain can benefit from massage therapy. In short, everyone can benefit from massage therapy! What to expect on your first visit? As with any qualified healthcare practitioner, you will be expected to complete a thorough health profile questionnaire. This will aid your therapist in determining the main areas of concern, as well as providing important information about health concerns so that an appropriate regimen of treatment can be provided. Next a thorough history and physical assessment of the area or areas of concern will be performed. The practitioner should then relay to you their clinical opinion and describe what they feel would be an appropriate course of action. Upon your approval and consent, a treatment is generally performed. As with many physical therapies, it may be necessary to have several treatment sessions to properly address your specific problem. Massage therapy physically manipulates the soft tissues attempting to lengthen muscles, release adhesions and break up scar tissue. Unfortunately, these changes do not happen instantly. It takes hard work at times. Some massage therapists may also suggest certain exercises and make additional suggestions regarding hydration, rest or the use of hot or cold packs. A qualified registered massage therapist should be on everyone’s healthcare team. Consider adding one to your team.
Dr. Greg Johnston is a chiropractor and partner in Family Health Options Treatment and Resources Centre in St. Thomas. May, 2012
H E A LT H Y L I V I N G PERSONAL HEALTH
Are you taking care of your teeth? Oral health, cavities and fluoride varnish by Sarah Foshay, RDH
The cost of not brushing and flossing can be much worse than time, money, pain and tooth loss. Studies show it can have an effect on your overall health too. According to the Canadian Dental Association, dental diseases such as cavities or infections (gingivitis or periodontal disease) may have a connection to lung disease, heart disease, strokes, diabetes and pre-term, low-birth weight births. If your hands bleed while washing them, you would run to the doctor with concerns. Healthy skin doesn’t bleed; healthy gums shouldn’t either. Consider it a warning sign, because dental problems can be prevented. Cavities and early childhood tooth decay Tooth decay remains the number one chronic disease among Canadians. In a 2007-2009 Canada Health Measures Survey, 58 percent of 6-19
year olds have or have had a cavity. Cavities are holes in the white part (enamel) of the teeth. The bacteria that causes teeth to rot spreads inside the tooth and to other teeth. It can also spread through spit (saliva) by sharing food, drinks, utensils or kissing. Babies may first be introduced to cavity-causing bacteria from a caregiver. The bacteria together with poor brushing or no brushing, creates the nearly invisible sticky whiteyellow film that sits on the teeth and creates the damage that leads to cavities and gum disease. Babies are at risk for cavities too. A survey by Toronto Public Health shows cavities are on the rise. In 1999, 9.8 percent of five year olds
had cavities; in 2005, the percentage had risen to 11.6. The causes of early cavities range from snacking, unlimited sippy cup drinking, going to bed with a bottle, and lack of brushing. Cavities can be prevented by limiting sugary foods and drinks, putting water in sippy cups or bottles and wiping or brushing teeth two times daily with a cloth or infant brush. The Canadian Dental Association recommends that at a child’s first birthday you make an appointment for a dental screening and ask when to use fluoride toothpaste. Fluoride varnish Fluoride is scientifically proven to strengthen teeth and prevent cavities. But fluoride is found in many forms:
(systemic or swallowed) water, tea and certain foods, and (topically or applied to the tooth) toothpaste, rinses, gels and varnishes. Fluoride varnish is an easy and inexpensive concentration of fluoride that is painted on the tooth. It holds fluoride close to the tooth for 4-6 hours and is then brushed off. Studies documented in the Internet Journal of Dental Sciences show a 25-45 percent drop in cavities (some as high as 75 percent). Fluoride varnish is a safe and useful way to help prevent cavities and decrease the need for expensive and painful dental treatments (fillings, crowns), which in young children requires dental surgery (with general anesthetic). Fluoride varnish programs apply varnish regularly 3-4 times per year and are held at local health units, schools or daycare facilities. “How long do I want to keep my teeth?” Your teeth are meant to last forever and, with the proper care, they can.
Sarah Foshay works as a Dental Assistant at Elgin St. Thomas Public Health.
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LIFESTYLES SELF DEVELOPMENT
Name your
Many people have fears of one kind or another. I was watching the Today Show recently and one of the guests was a former U.S. soldier and police officer who now works as a bounty hunter. The host asked him if his work caused him to have fear, to which he said “No.” He responded that he never felt fear in any area of his life, except when he was on television. Although I found this interesting, I wasn’t terribly surprised. Several people have turned down being a guest on my television talk show for the same reason – fear. As you probably know, statistics show that many people are less afraid of dying than of public speaking. Another very common fear is fear of flying, which I had for many years. Back when I had this fear, I would begin thinking about my upcoming flight a month before it occurred, and the anxiety would start to really set in a couple of weeks beforehand. Once, when one of my flights was ascending, we experienced terrible turbulence. I actually asked the passenger beside me if she thought we were going to crash. Considering she was holding a young baby, I am sure she didn’t appreciate the question. Fortunately, I got over my fear of flying many years ago. I just enjoy the reward of travel too much to let anything keep me from going to wonderful places. Naming your fear is often the first step to overcoming it. Is your fear based on a fear of doing something or could it be a fear of not being good enough? Last November, I attended a wonderful motivational conference in Tampa, Florida, where one of the presenters was Colette BaronReid, a well-known motivational speaker and psychic. During her session, she did a guided meditation that required
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by Sharon Lechner
the audience members to put a name to their fear. Tony Robbins, another wellknown personal development celebrity, also asks his audience members to name their state of mind when they are experiencing fear. Many of our self-limiting beliefs reside in our subconscious minds. You can overcome your fear by re-writing your life story to one that sees you as an empowered person – one who doesn’t allow pre-programming by others to hold you back from doing what you really want to do. You can do lots of things like repeating positive affirmations. The really exciting thing is that so many opportunities and rewards lie just on the other side of our comfort zones. What is fear holding you back from? Could it be an exciting new career that would allow you to be your authentic self? Many people stay in unrewarding careers out of fear. They may have a fear of failure or they may have a fear of success. That’s right, a fear of success. What if you changed careers and suddenly you had more work than you ever dreamed of because you are really good at what you do? I would say that’s a fear worth facing. Beginning today, I encourage you to start naming your fears and start taking steps to overcome them. If you have a fear of public speaking, take a course to get more comfortable with speaking in front of an audience. If you have a fear of flying, start by taking a shorter flight with someone you feel comfortable with. Ask the airline staff about the safety of the plane. I did that when I had my fear of flying. For every fear, there is something you can do to overcome it. The year 2012 is nearly half over. Face your fear, and it will disappear, or at least it will diminish enough to allow you to see what you’ve been missing. Hopefully, that will inspire you to conquer it once and for all.
Don’t let fear hold you back from success
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Sharon Lechner is a certified master life coach and owner of Reach for the Stars Empowerment in St. Thomas.
May, 2012
LIFESTYLES THAT’S LIFE
A toolbox of my own A crowbar, chainsaw and screwdriver can wield an incredible amount of power When my dear husband came home that night he walked in to find me fumI think every woman should have a bling with a screwdriver and toolbox of her own. Ironically, it was some face plates. He had the my father who provided me with my covers on before I had supper on the table. first toolbox. Last week I decided it was high He presented it to me the day I moved into my first house. He un- time the broken fluorescent lights snapped the lid and carefully took in our basement were replaced. My me through its contents: a hammer, husband was just heading out for a an assortment of Robertson screw- round of golf when I walked by with drivers, some hooks for hanging pic- a crowbar. I knew it was probably tures and needle-nosed pliers. The not the proper tool for the job, but I toolbox was not professional grade, thought I could pry the fixtures off but I remember being immensely the ceiling with it. It turns out replacing the light fixproud of this housewarming gift. My father, a carpenter by trade, had al- tures was not a big job after all. My ways told me that tools should be re- husband set down his golf clubs and spected for their power – and for the picked up his tool pouch. “No,” he didn’t need my help. So, I busied myfirst time I actually believed him. self in the kitchen. By the From then on, time he was done, I had a whenever I asked my good, home-cooked meal parents over for sup“You on the table, complete per, soon after dessert, apple pie. my dad would inhave to take with There was peace in our quire as to the toolmatters into household that night. I box. I’d report that it brilliant new lights in was in good condiyour own had my basement. And while tion. Why just the hands,” my my husband didn’t get a other day I had used of 18 in, he did the needle-nosed plimom said. round have a happy wife and a ers to scrape wet grass full stomach. from the deck of the I was basking in my accomplishlawnmower. I detected a slight grimace as he headed to the garage to ments when my mom called. She properly winterize the lawnmower was also happy to report that Dad had a sudden urge that afternoon to for me. Still, it wasn’t until I got married take the limbs down in the backyard. Yes, every woman should have a that I realized the full power of my toolbox. I married an electrician and toolbox of her own. A crowbar, naively expected that I would want chainsaw and even a screwdriver can for nothing electrical in my married wield a certain amount of power – life. I was shocked to discover that whether you know how to use them electricians work long hours, and the or not. last thing that they want to look at when they come home is more wiring. After weeks of looking at un-replaced light switch covers following the painting of our main floor, I Elizabeth called my mother to vent. She ofVanHooren is fered little sympathy. “You have to general manager take matters into your own hands,” of the Kettle Creek she said. “Why do you think I asked Conservation for a battery-powered chainsaw for Authority. Christmas? I’m tired of waiting for your father to trim the trees.” by Elizabeth VanHooren
May, 2012
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LIFESTYLES TIME ON MY HANDS
Long live
skateboarding! When it’s this much fun, don’t tell them it’s good for them
by Duncan Watterworth
The demolition without warning of St. Thomas’ skateboard park had me thinking back – way back. I would like to offer a word on behalf of skateboarding, one of the last bastions of teenage freeform athleticism and goofing off. The word I would like to offer (loudly) is – COWABUNGA! I was fortunate to grow up in the golden age of benign parental neglect. In Aylmer in the 1960s, the main rules for my buddies and me were: Have something for breakfast, and be home by dark. We were active, free-range kids. We learned all we needed to know, but often the hard way. I saw a friend shot in the face in a pellet gun fight. Another guy got a dart in the head. Swinging on a Tarzan vine ended with a broken leg. Cooking a can of beans over a campfire ended in a grass fire, and a visit from the fire department. Many lessons, well learned. And we skateboarded a lot. 1963, I think, and Beach Boys music and California surfer culture started the skateboarding craze. I built my first skateboard by flattening some old rollerskates and bolting them onto a pine board. I rode it until the metal wheels disintegrated.
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skateboarding has survived and thrived, like a hardy weed
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Our skateboard park was a nicely sloped parking lot behind East Elgin Secondary School. We practised our skills and hung out with our friends for hours at a time. Occasionally, the town’s only police car would cruise slowly through. It seemed the officer was uncomfortable with our youthful presence but unable to put his finger on any specific transgression. Our monster wave, our Oahu breaker, was about eight miles south of Aylmer, where the highway makes a long, steep drop into Port Bruce. Learned some lessons there. Thinking back, I can hardly believe our parents just drove us there and dropped us off. These were wild, heady times for a 14 year old in Aylmer. We were riding the wave of pop surfer culture, and would whoop, in the slang of the day, “COWABUNGA!” Much has changed in the last 40 years. Kids’ lives have become much more structured and regulated. Most sports are scheduled, coached and refereed. Safety and liability concerns trump all else. But skateboarding has survived and thrived, like a hardy weed in the corner of the playground. It has been assailed by commercialization, organized competitions, fashion and celebrities, but at heart it remains the scrappy, grass-roots activity it always was. Some may think skateboarding has become the turf of the rebellious youth, the ones who won’t play organized sports or wear their pants at a proper height. Maybe so, but all the more reason to rejoice in and support their interest in an active, outdoor, skills-based activity. Who hasn’t watched and winced as some skinny-legged kid repeatedly attempts a kick-flip, leaping up while his board spins underneath him, and actually hoping to land his feet back on it without snapping a bone? Call it crazy, but don’t miss the determination and perseverance in his young face. To this day, whenever I watch some kid take a run at a homemade ramp, or launch into a drop at a skateboard park, I am silently rooting for him. And a voice in my head still says: COWABUNGA!
Duncan Watterworth is recently a retiree and emptynester in St.Thomas.
May, 2012
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For more information on Tanager Place, contact Michelle Milles at 519-637-8266
May, 2012
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