September 2016

Your Business. Your Community.

DEB MOUNTENAY

Networker extraordinaire Cover story: Page 3 Inside: • Tobacco row: Elizabeth VanHooren Pages 17

• Aylmer & Area Chamber Pages 18 & 19

• Women In Business Pages 20 to 29

Volume 7, No. 1, September 2016

40 ANNIVERSARY OPEN HOUSE TH

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September, 2016

E L G I N T H I S M O N T H 2

Deb Mountenay networks and partners as an art

by Terry Carroll

Some 20 years ago, a successful businessman told me, “I don’t get ulcers. I give ulcers.” That exaggerated claim captured much of what was expected of leaders at the time. They were hard-driving, motivational, largely male extroverts. More introverted candidates need not apply.

But in the 21st century, leadership is being redefined. There will always be a place for the extroverted orator at the helm. But there is also now room for a quieter, more analytical and empathetic approach.

“Introverted leadership” is no longer an oxymoron.

In May of this year, local Chamber of Commerce Board Chair Dan Kelly presented Debra Mountenay with the 2016 Chair’s Award at the Free Enterprise Awards ceremony. The award recognizes exceptional service to the Chamber by an individual or organization.

Deb, as everyone calls her, had served on the Chamber’s Board for over 15 years, including two full terms as a director as well as chair of the Chamber’s Public Sector Liaison Committee, where she continues to be a member. She’s also been a hockey mom, a volunteer with organizations like United Way and the YMCA, and a founding member and one of the guiding lights behind the St. Thomas Elgin Local Immigration Partnership.

But those credentials go only part of the way to explaining this level of recognition for the executive director of the Elgin Middlesex Oxford Workforce Planning and Development Board, a governmentfunded agency. (Let’s face, governments and Chambers of Commerce do not always see eye-to-eye). The secret of her success has been to take concepts such as partnering, collaboration, mentoring and networking and turn them into a high art.

Chamber President and CEO Bob Hammersley described it this way in a video at the May Free Enterprise awards. “Our relationship works two ways.

The Chamber is involved in Deb’s work and activities. And she has been very close to Chamber work and activities.”

Here’s part of what Lewis Kavanagh, Director of Support Services for a team of coaches dedicated to transforming business owners and leaders, wrote on LinkedIn after working with Deb: “I couldn’t think of a better person to act as a catalyst for community

Deb Mountenay at what she does best – keeping everyone in the loop.

and workforce development.

She’s the type of manager one hopes to work for. Generous with her time and attention, giving direction when and where it’s needed, while giving you space to use your own creativity and judgement.”

Or to put it another, Deb does good meetings.

The organization was founded in 1997 as The Elgin, Middlesex, Oxford Local Training Board. (Deb came on as executive director in 1999). The original name confused people who might call for training only to find out that the Local Training Board didn’t do any training. In 2010 the name was changed to the Elgin Middlesex Oxford Workforce Planning and Development Board. It is currently one of 26 workforce planning areas in Ontario.

Eight people report to her directly. One person is responsible for each geographic region (Delia Reiche is the St. Thomas-Elgin contact), one is in labour market information, one in communication, one in TV production for the CTV program We Are St. Thomas-Elgin running until the end of December, and one in administration.

Funded by Advanced Education and Skills Ontario, workforce planning boards collect and analyze data. What’s the current available labour pool look like? Are employers likely to hire more or less people this year and in the future? What skills are they going to need?

Locally, their annual Employer One Survey asks employers about a range of workforce-related issues including: turnover, recruitment methods, plans to hire, skills and education requirements. The 2016 survey was conducted in partnership with 40 other organizations. Out of 320 completed surveys across the region, 47 came from St. Thomas / Elgin businesses. Results are summarized in a straightforward report of the regional labour market for employers, job-seekers, educators and governments.

One thing emerged as a puzzle from the last St. Thomas / Elgin survey. “The population is increasing but the labour participation rate is dropping,” Deb says. She want to know why.

The EMO Workforce Planning and Development Board is one of a dozen organizations that make up the Elgin Workforce Committee, producers of the 2015-2018 Elgin-St. Thomas Labour Force Development Strategy. The report for that strategy shows strong trends such as a 9.9% decline in manufacturing jobs since 2006. Also, the smallest employers (one to four employees) have increased by 19.4% since 2009, while the largest employers with over 500 employees have shrunk by 28.6%.

On the educational front, Elgin-St. Thomas has more workers with high school education (or below) than the province average, a greater proportion of the population with a college diploma or other nonuniversity, apprenticeship or trades certificates, and fewer than average with university degrees. The report states, “The larger proportion with college and trades education in Elgin means that local workforce has a lot of technical and vocational skills but lack the advanced credentials or soft skills that employers are looking for.”

Data like this is funneled to Fanshawe College, University of Western Ontario and other educational institutions to help them plan future courses and directions. It also goes to the province to help them plan. And with Deb Mountenay at the helm, it’s shared with everyone – job-seekers, business owners and managers, local organizations, people in government organizations. “Who else needs to know?” Deb says.

It’s information-sharing and networking at its best.

Elgin This Month Section Editor Business Beat – Bob Hammersley Freelance Editor Terry Carroll Sales Supervisor Geoff Rae

Advertising Consultant Greg Minnema Layout Janine Taylor Production Metroland Media Group

Cover and page 3 photos by Mike Maloney

Elgin This Month is a monthly magazine focusing on business and lifestyle issues and includes Business Beat, the St. Thomas & District Chamber of Commerce newsletter.

The publication is available for pickup at no charge at news stands and other locations around Elgin County, as well as distribution to businesses and selected households.

Published monthly by Metroland Media Group Ltd., 15 St. Catharine Street, St. Thomas, ON N5P 2V7 519-633-1640 www.theweeklynews.ca/etm September, 2016

ELGIN THIS MONTH

3

INNES As I See It

Cultivate an attitude of gratitude who are happy.

A thankful perspective, So amid the conflict, whether great or small, the attitude of gratitude, Do not be discouraged; God is over all. exudes a confidence in Count your many blessings; angels will attend, the process of life. This Help and comfort give you to your journey’s end. sets up expectations of (Christian hymn, words by Johnson Oatman Jr., great things to come.

1856-1926) A thankful perspective decreases the ordeals we Cultivating this spirit of thankfulness helps us inflict upon ourselves. to see God in all things, at all times. It helps us We are what we put our to remember that God is always available and the minds to believing and experience of love, joy, peace, abundance and se- what we believe we crecurity is ours in the now. ate.

Whether we have faith in God or not, by culA thankful perspectivating this spirit of thankfulness, we break free tive fosters presence and from the muddy residue of worry and disappoint- confidence. We spend ment. However awkwardly this feels at first, to less time running down think through our situations with an increasingly rabbit holes wanting to encouraging perspective, our mind is forced to fix things and control shift gears and our thoughts go from the lost to outcomes. And consethe found. quently, more time is But easier said than done. Our ways of think- spent living the life given ing change slowly. Our reactive patterns are well- – making that life as meaningful as possible – deworn and deeply embedded. Many reactions are spite any disappointment or anxiety. habitual and, arguably, some are considered involA thankful perspective fends off depression, untary. stress and anxiety, decreasing the risk of heart disBy giving thanks continually, we are reminded ease. Studies indicate that the more grateful peoof how much we do in fact have. It is not happy ple are, the healthier they are. “They had less depeople who are thankful ... it is thankful people pressed mood, slept better and had more energy” (Paul Mills, University of California San Diego School of Medicine).

Cultivating this attitude of gratitude has investment • insurance • retirement and tax planning in my experience been a struggle of getting over myself. As someone once said, “It’s not about how bad you feel, it’s about how you act despite your feelings.”

This, for me, has much to do with letting go of expectations of what ought to be, so that I can see the reality of what is, and choose

by Jim Innes

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to react from a place of calm confidence in God’s presence with me. And as I do so, to humbly acknowledge a wide world of rhythmic meaning beyond my comprehension.

The attitude of gratitude makes one vulnerable, which for many of us, is not an easy place to be.

But without it, we become too easily attached to outcomes and try to control life as it unfolds. The attitude of gratitude is flinging your arms wide open and saying an enthusiastic and intimate “Yes”!

The attitude of gratitude is fully realized when, after we develop a sense of who we are in the world, we work at being happy with what we find.

As I see it, we can choose to let whatever influences shape our outlook. The trick is making a choice that sets us right with what we want out of life.

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Jim Innes is a clinically trained therapist and a priest at St. John’s Anglican Church in St. Thomas.

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E L G I N T H I S M O N T H 4

Business & Community OUR COMMUNITY

Downtown St. Thomas: Go heritage or go home

by Serge Lavoie

Last month I looked at public and municipal attitudes to property standards enforcement, a controversial debate as it turns out.

People are almost always in favour of enforcing property standards but at the same time have real concerns about imposing restrictions on what they can do with their own properties. In St. Thomas, and in fact in most municipalities, property standards bylaws deal primarily with issues of good repair. Issues such as: Does the roof have holes in it? Are windows broken? Are bricks falling off the building? Is the grass as high as an elephant’s eye?

Purely esthetic issues such as peeling paint, garish colours and facades that don’t fit in with the streetscape are not controlled. The irony, as I pointed out in the last column, is that those kinds of restrictions exist in many condominium developments, shopping malls and power centres.

There is no shortage of people and business wanting to establish in those.

One development tool available to municipalities in Ontario is the Heritage Conservation District (HCD), part of the Ontario Heritage Act. Under this legislation, municipalities can define specific commercial areas or residential neighbours, controlling both new development and property standards of existing properties.

St. Thomas city council has decided to investigate the possibility of an HCD on Talbot Street by undertaking a formal Area Study to help define the size of the area, the number of buildings included, and the overall heritage value of the area. This is the first of several steps in the HCD process as laid out by law. Full disclose here: I was involved with a recommendation to pursue a Heritage Conservation District for Talbot Street while I was chair of the Municipal Heritage Committee.

The concept of an HCD is not. There is a total of 124 HCDs in Ontario, 32 of them in southwestern Ontario. They exist in communities large and small, from only six buildings on a single street in Wellington Centre, to over 1,000 properties in Old East in London. Most downtown properties in Stratford, St. Marys, Goderich, Seaforth and

Bayfield are protected in their HCDs. While St. Thomas has never entertained the idea of a Heritage Conservation District until now, in 2003 it undertook a formal study of the Talbot streetscape which formed the basis of the Commu- maintained business districts. They can sense the nity Improvement Plan, which is still in force to- prosperity behind the facades. With big box stores day. That original study set out a blueprint of what having taken over the retail sector, aging downthe best attributes of Talbot Street were and how towns need a unique value proposition to attract to protect them from insensitive development. customers. An HCD can say to people: “When For instance, three storey buildings shouldn’t be you come here you’ll be in a cool place to hang replaced with single storey. Building fronts should out, to visit interesting new shops and services, to be in line with others rather than being set back enjoy a good meal or a cup of coffee.” from the street. New buildings should use materiThe alternative to a Heritage Conservation Disals that are in keeping with what is already there. trict, as many municipalities have discovered, is Window and roof lines should flow right down to let things play out on their own, unplanned, the streetscape to create a cohesive look. unregulated, dominated by property owners who Ironically, these are exactly the features that have no real incentive to upgrade. building owners and architects built into Talbot Now that the upgrades are complete at the far Street long before restrictive building codes were west end of Talbot, it may be time to show the rest put into place in the 1800s. When you look at of this iconic street a little love. old postcards of Talbot Street, you marvel at the satisfying flow of the buildings. They are different Serge Lavoie has a 35 year career from each other, but they fit together pleasingly. managing associations. He is curToday’s Talbot Street has some really good areas, rently president of On Track St. blocks even, and also areas that suffer from gaps, Thomas. He lives in St. Thomas. buildings that have had their top floors lopped off, buildings that have covered their bricks with vinyl and aluminum siding, stucco or even corrugated steel. Some of the unique Victorian streetscape that once looked so prosperous OCTOBER 26, 2016 BRIDGES TO now looks down at the 4:30 pm – 8:30 pm heels.

BETTER BUSINESS St. Anne’s Centre, St. Thomas What exactly is the value of a Heritage Conservation District, and why should the municipality expend considerable political capital putting one in place?

Simply put, residents and tourists are attracted to interesting, well designed and well

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5

Agriculture ON THE FARM

The farmer nod – this thing we have in common likely to be a local, and who is most probably a farmer, so we Lately I’ve noticed my backseat companions tend to extend the slight lift take more of an interest in what goes on while of a hand to a passing vehicle. we’re driving. They’ve seen their share of conces- And we most definitely nod sion roads by now, and are keeping track of who to anyone farm-related we meet farms where, who grows what, and which wheels on the road, the farm supply store, belong to whom. They have also taken a liking the sport field, or anyplace people gathto comparing the driving speed of the vehicle er, even on vacation. There’s that sense of “we they are in to the posted limit, which is a good have this farm thing in common,” so if we see a way to keep their parents honest, and ensure pick-up truck, a seed-logo on a jacket, a tractorwe’ll never be anywhere early. But we’ve already emblazoned ball cap, or a little mud on the tires established being early isn’t usually part of our (or footwear) we generally assume we are among farm people, and the nod follows. The nod says farm family’s life.

They’ve started asking questions though, when so much.

I’ve practised yoga here and there, and I find it we acknowledge people they don’t recognize. I think they are a little confused because, while fascinating that the traditional gesture between they are gradually learning the ropes of social those gathered has a name. ‘Namaste’ is sponiceties and making casual conversation with ken as a respectful form of greeting in Hindu neighbours, they don’t expect us to just random- custom, a ritual that also features a slight bow ly greet passersby. And with all the lessons kids with hands together, palms touching and fingers learn about being wary of strangers, I’ll admit it pointing upwards, thumbs to the chest. Those saying it to one another are expressing “I bow to can be a little confusing.

The thing is, we know the profile of who is the divine in you.”

I’m not sure if farmers know this is happening, but I do see a similarity. The farmer nod we share is recognition of ourselves in the other, and I believe, carries some reverence too. People involved in farming Supplies upplies ffor Students is an annual initiative run by often see their lives as eers of the Thames Valley Education Foundation. volunteers a mixture of a calling, he goal is to The t ensure every child in need starts the an all-encompassing school year y with a new backpack filled with school lifestyle, endless rousupplies. supplies New Backpack and School Supply Drop tines and rituals, and a off Location in St. Thomas is Family Video.

L good measure of faith.

If you y know a child who could benefit from Sometimes we joke receiving a filled backpack from Supplies for about the many brands Students, please contact the child’s school Principal.

by Janine Lunn

Thank you to everyone who supported Supplies or Students in our record breaking 2015 year. for r ause Becaus aus of your generosity we were able to collect 4,002 backpacks to t help children have a better start to chool year. the school y

that farmers wear, between their free farm show finds, affinity for specific makes and colours of trucks and tractors, and pro-farm slogans on tshirts and hats, available right down to newborn size.

But if you think about it, farmers are becoming fewer and farther between. Some feel we are even becoming an endangered species. Maybe we are right to do our bit to ensure we don’t quite blend in, so we can spot our kind in a crowd and support each other.

It’s almost a guarantee that between farmers we won’t agree on which seed to buy, at what price to book in the crop, or how to plan for the future. What we do agree on is the heartbreak of terrible weather, the stress of shifting prices and the value of a hard day’s work when the sun’s long gone. Also that the satisfaction of growing something, anything, is still worth it and that greasy hands never quite come clean.

Without getting into details or debates on farm management, I’m sure most farmers who spot one another do enjoy the moment of recognition and the feeling of ‘namaste’. So the farmer nod conveys what our English language cannot quite express: “I bow to the farmer in you.”

Janine Lunn lives on the family farm near Belmont, Ontario.

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(On your way into Port Stanley) 6

Business & Community Tourism

The Corner View Café in Port Bruce A relaxing atmosphere that is “shore to please”

by Katherine Thompson

Living in the friendly, lake side hamlet of Port Bruce is like being on a permanent vacation.

The community’s quiet, tranquil atmosphere is perfect for anyone who wants to get away from the hustle and bustle of day-to-day life and really enjoy every moment.

For decades the Port Bruce Pier has been a prime location for anglers to spend an enjoyable afternoon reeling in Lake Erie perch and pickerel, and the beach is one of the best spots in the area to take in a stunning sunset. In 2016, mobility mats were installed along the beach allowing for greater waterfront access and enjoyment.

For the past six years, from dawn to dusk each day the Corner View Café has been a staple for Port Bruce residents and visitors alike. Located at the corner of Colin Street and Imperial Road, just steps from the beach, it offers ample indoor and patio seating and is the perfect place to spend a relaxing couple of hours enjoying a bite to eat.

The restaurant is open for breakfast, lunch, and dinner, and friendly staff serve up a variety of different options in generous portions. Corner

View Café offers a large menu that varies with the seasons. More hearty dishes including shepherd’s pie and chicken pot pie are offered in the spring and fall while the summer months are dominated by fresh perch and pickerel, housemade hamburgers, salads, wraps, french fries, onion rings, and ice cream! The restaurant even makes a point of sourcing its ice cream locally – at Shaw’s Ice Cream in nearby Port Stanley.

“Everything we make is fresh to order,” said owner Nathan Smale. “We want customers to leave with their stomachs full and smiles on their faces.”

Nathan bought the restaurant from a friend six years ago after working as an employee for a year.

He participated in the Elgin Business Resource Centre’s Self-Employment Benefits Program and was the recipient of the organization’s 2012 Small Business Start-up Award. Recently he also received the Elgin Business Resource Centre’s Jeffrey Karp Award for successfully reaching the milestone of five years in business. He credits hard-work and the supportive community in Port Bruce for helping his business to grow.

“We all know each other around here,” says Nathan. “We might be a small community but

everyone here is treated like family.”

The restaurant is open from March to November each year with hours that vary seasonally.

At the height of summer (July to MidSeptember), Corner View Café is open seven days a week.

For restaurant hours, menu, and more information visit the Corner View Café online at http:// cornerviewcafe.weebly.com/.

Katherine Thompson is Marketing & Communications Coordinator with The County of Elgin

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E L G I N T H I S M O N T H 7

Healthy Living Everyday Health

“Hurt so good” during sleep so you can heal One of the commonly accepted factors that leads to night pain is that everything slows down when we are sedentary and not moving. Our breathing Dreading going to bed at night because you know is slower when we are sleeping, the heart rate slows that you will be in pain in the morning is actually down, and the blood isn’t circulating as much or a very common problem. It is also the cause of one as quickly. When we have an injury or a painful of the most common complaints and questions that condition part of that process is an inflammatory I see in practice. Many people want to know why reaction. During the day when our blood is pumpthey experience so much more pain through the ing more quickly and our heart and respiration are night and first thing in the morning. For many, this faster, the circulatory system flushes the inflammaphenomenon makes morning almost unbearable. tory chemicals away from the injured area. When Let’s examine some of the reasons for this. these processes slow down at night, the inflammatory chemicals build up in the area, irritating the tissues around them causing pain.

Another factor that leads to a greater experience of pain at night is the lack of distractions for our nervous system.

During the day we are being bombarded with stimuli from every direction. We have input coming from all of our • Yard Clean-ups senses; as well, our conscious mind is concen• Winterizing of Plants and Water trating on a multitude of things. Amidst all of features this, the pain stimulus • Full Garden is only a small part of what our brain is perClean-ups ceiving. Of course, at night we attempt to reand Pruning move as much stimuli as services possible. We go to bed in a quiet, dark room underneath a warm Relax this Fall and let the Pros do blanket and try to quiet our minds. At this time, all the work this year! the only stimulus feeding into our brain is the pain we feel from our back, neck or hip for example. As a result, this stimulus now seams amplified. Ouch, no www.beamishlandscape.com wonder it seems to hurt 519

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more at night!

Along with the above, a number of other theories are linked to something called the circadian rhythm cycle. This is the normal cycle of physiological changes that your body and mind go through during what should be a typical active day and restful night cycle. (Our modern society has changed that for many people but that is a topic for another article.) During the night cycle, many hormonal, respiratory and other systemic changes take place, designed to help our body to rest and repair.

Among the most influential of these changes are the changes that take place with our immune system. During the day, our immune system tends toward a more anti-inflammatory cycle allowing us to tackle the demands of everyday life more easily.

At night when our body is supposed to be resting and repairing, our immune system tends toward a more pro-inflammatory cycle. It turns out that the inflammatory process does have a role to play in healing and repairing. As the immune system maintains this more pro-inflammatory cycle, we experience more pain.

So there are many reasons why your condition may be more painful at night than during the day.

Your condition may not actually worsen. It is probably just part of the natural cycle that your body will go through as it is healing. For greater certainty, monitor your symptoms and report any changes to your health care provider.

633-9176

Karen Vecchio,

Dr. Greg Johnston is a Chiropractor and partner in Family Health Options Treatment & Resources Centre in St.Thomas

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E L G I N T H I S M O N T H 8

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• SEPTEMBER 2016 •

Winner Craig Geerlinks pulled Phil Bell’s ticket as a door prize winner at our last Business After 5. Phil won a $100 gift certificate for tree or stump service from Stumps R Us.

September Business After 5 Date:

Wednesday September 21

Time:

5:00 p.m.

Co-Sponsors:

St. Thomas/Elgin Weekly News and Elgin This Month and The Back Alley Bar & Grill

Business & Community Showcase October 19

With exhibitor space at or near sell-out, the Chamber’s major event during National Small Business Week is being filled with information and plenty of new attractive features. The 2016 event evolved from previous Small Business Week events to adopt a new framework and agenda that gives local businesses and services and chance to show their stuff to B2B and B2C markets. Free admission remains a key feature and the doors will be open to all.

Date: Wednesday October 19 Time: 3:00 p.m. to 7:00 p.m.

Site: St. Anne’s Centre, Morrison Drive, St. Thomas Special thanks to our main event sponsor, TD Bank

New This Year: We are adding ‘feature’ presentations to our agenda. Every half hour starting at 3:30 p.m. we will offer free presentations in the Gold Room at the Centre on topics that have value for any business or organization. We will feature presentations by the Ontario Ministry of Labour; Human Resources specialist Katherine Englander; info from Melanie Taylor and The Achievement Centre; some stress-busting and feel good demos from Talbot Trail Physiotherapy; a ‘how-to’ food show with Chef James Meadows and a special presentation

from the staff at Yurek Phamacy. The schedule for each will be posted on the Chamber website, in next month’s Elgin This Month, and in the Chamber’s weekly Green Mail newsletter as the event nears. All presentations will be based on brief 20 - 25 minute shows every half hour.

And all of our speakers will also be exhibitors in the show so everyone attending will have additional contact time for one-on-one discussion.

Free Food: Each corner of the hall will feature complimentary snacks and hors d’oeuvres. We’re delighted that Pita Pit, Boston Pizza, The Bistro and Catering

By James Meadows will be with us. And did we mention samples by Living Alive Granola? Licensed beverage services staffed by St. Anne’s Centre.

Location:

The Back Alley, 18 Princess Avenue Doors Open at 5:00 p.m.

Sponsor Remarks & Door Prize Draws start at 6:15 Great door prizes! Exceptional hors d’oeuvres and snacks plus all of your favourite refreshments.

Free Admission to all personnel from any organization that is a Member of the St. Thomas & District Chamber of Commerce.

Business Beat Table of Contents Page 10 ............ Brand helpers Page 11 ............... Newcomers Page 12 .......... Legal Business Page 13 ................. Slips, trips Page 14/15 .....New Members Page 16 .................Life month September, 2016

Chamber CEO 30 years!

St. Thomas & District Chamber President & CEO Bob Hammersley was recognized by Chamber Board of Directors Chair Dan Kelly at our August Business After 5 on the eve of Bob marking 30 years in the Chamber office. He began working for the Chamber on September 1, 1986 and is one of the three longest-serving Chamber senior staff officers in Canada. Plans are being made for a larger event to mark the anniversary later this fall.

Business After 5 Wednesday September 21st Hosted by The Back Alley Bar & Grill and The Weekly News/Elgin This Month Magazine.

Located at 18 Princess Avenue.

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ELGIN THIS MONTH

9

Viewpoint Does my business need brand ambassadors And how do I get them?

by Christina R. Green

Some business owners think brand ambassadors are only for large companies with mass appeal, like Coca-Cola or Nike; ones that have huge outreach, alluring to organized groups like mommy or fitness bloggers.

But that’s not the case.

Any size business can benefit from a group of loyal customers who sing its praises. You just need to know how to motivate them and give them something to talk about.

Steps to creating a successful brand ambassadors program 1. Decide what you want As with most marketing strategies, you want to figure out your goals. Are you looking for more shares on social media? Do you want people who will try your new products or services and talk about them with their friends? Do you want to increase reviews on online sites? You need to know what it is that you want from them before you start recruiting.

2. Know who you want Your brand ambassadors will represent your company, so give careful thought as to who you want that to be. They should represent your ideal

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customer. One of the biggest mistakes businesses make is in believing that being all things to all people will mean more sales. Drilling down to your ideal customer is a much more effective approach because you can talk directly to them and their challenges.

Selecting the wrong demographic for your ambassadors can minimize sales. For instance, if you’re trying to create a very on-trend teen brand, using middle-aged mom brand ambassadors won’t match your brand. It may inspire more moms to want to foot the bill for your fashions, but it will mean less teens want to wear them.

3. Recruit based on goals How you recruit brand ambassadors is based largely on your goals. For instance, you’ll recruit bloggers by reaching out directly to influencers who match your ideal customers. An idea for mass recruitment is to run contests or sweepstakes to be part of the ambassadors’ group. Creating exclusivity around it will increase sign-ups.

If you have a small, relatively unknown business reach out to your most loyal customers and let them know you’re putting together an exclusive group and you’d like them to be a part. Be specific about what’s in it for them such as special member preview sales, discounts, swag, etc.

4. Provide frictionless ways to help them do what you ask Whatever it is you’re asking them to do, make it easy on them.

If it’s a social media ambassador program, give them a content round-up of your most popular content, making it easy for them to share to their networks.

If it’s blogger outreach you’re doing, give them exclusive opportunities to review new services or products ahead of

Christina R. Green is a regular contributor to the Chamber and our publications. She teaches small businesses, chambers and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny. com and the Event Manager Blog. She’s a bookish writer on a quest to bring great storytelling to organizations everywhere.

Business Beat

• Networking opportunities to help you make new business contacts • Government advocacy to protect you from red tape and undue taxation • A pro-business agenda to help strengthen the local economy • Discounts and benefits to save you money • Learning and professional enrichment programs to help you grow your business

115-300 South Edgeware Rd., St.Thomas, ON

519-631-1981 mail@stthomaschamber.ca | www.stthomaschamber.on.ca September, 2016

everyone else.

5. Give them something too You don’t want your brand ambassador program to turn into a pay-to-play situation. That’s not ethical and doesn’t sit well with an audience knowing there was an exchange of goods and services for whatever they’re providing you. However, since they are doing you a favour, you should find ways to delight them as well. For instance, send them special “insider” swag. Comment on and circulate their content. Make an introduction that you know will be of use to them. Find little ways to increase their loyalty by being a good business “friend.”

Why all businesses need brand ambassadors Brand ambassadors can provide an amazing service to any size business because word-of-mouth marketing is among the most powerful kind.

People believe other customers, even if they’ve never met them. A successful brand ambassadors program can increase customer loyalty, but only if you meet their needs as well. Having a team of ambassadors should never be solely about your business. Give them reason to want to help you by helping them.

Published by Metroland Media Group Ltd., and delivered to businesses in St. Thomas and Elgin Country For complete information on the St. Thomas and District Chamber of Commerce, reach us at: 115-300 South Edgeware Rd., St. Thomas, Ontario N5P 4L1 Telephone: 519-631-1981 Fax: 519-631-0466 E-Mail: mail@stthomaschamber.ca Website: www.stthomaschamber.on.ca President & CEO Bob Hammersley Accounting Coordinator Susan Munday Member Services Christy Hunking Marketing Intern Lucas Tyson Office Assistant Kylie Lechner

St. Thomas & District Chamber of Commerce 2016 Board of Directors Chair: Dan Kelly, CPA, CGA Dowler-Karn Ltd. Vice-Chair: Robert Furneaux Gorman-Rupp of Canada Ltd. Treasurer: Mark Lassam, CPA, CA Lassam & Co. Past Chair: Ross Fair Fanshawe College Director: Ray Bosveld HollisWealth Director: Kathy Cook World Financial Group Director: Sean Dyke St. Thomas Economic Development Corp.

Director: Brian Helmer Reith & Associates Insurance & Financial Director: Kevin Jackson Elgin Business Resource Centre Director: Phil Mauer Phil Mauer & Associates Inc. Director: Ginette Minor Alexelle Slipcovers & Décor Director: Joe Preston Wendy’s Restaurant Director: Bob Ward The Auto Guys

E L G I N T H I S M O N T H 10

Chamber News

We’re helping to welcome & settle newcomers The St. Thomas & District region isn’t as much of a hub for immigration and refugee settlement as some areas, but that doesn’t mean we’re not active on the issue.

Since formation a few years ago, the Chamber has been active in work with a local organization called STELIP – the St. Thomas Elgin Local Immigration Partnership. Our focus is to assist and welcome newcomers as they arrive here from any other part of the world. Education, employment, language and culture are often barriers for newcomers and it is STELIP’s goal to help overcome any obstacles to enable the skills and talents of new arrivals to contribute to our community.

We asked STELIP Project Coordinator Petrusia Hontar for an update on what the current Syrian refugee crisis has meant in our region. Petrusia said “Locally, in St. Thomas and Elgin, we’ve welcomed three families specific to this cause and are expecting the arrival of a few more families this year. The settlement of these families has been made possible by the dedication and commitment of sponsoring group and the support of local businesses and organizations. Several of the newcomers have had the opportunity to gain seasonal and part-time employment to help set roots for their life here in Canada.”

She adds that “Current information and coor-

dination in support of the refugee crisis has been developed for our local community and can be found online at www.uniteforrefugees.org. Additionally, the local Rogers cable television show We Are St. Thomas-Elgin highlights the journeys of newcomers to the region and shares information about supports available to them.”

Our local efforts are part of a national focus led by the Canadian Chamber of Commerce to support our ‘New Neighbours’.

Late last year, the federal government announced that they would be welcoming 25,000 Syrian refugees to Canada. These refugees have come in a mix of government and privately sponsored refugees. Government sponsored refugees have been destined for larger urban centres across Canada. Because these news stories have touched the hearts of many Canadians, the number of privately sponsored refugees is quite large; many of these refugees have ended up in smaller communities across Canada where private groups of all kinds have been their sponsors. Among other things, sponsors have found them housing, clothing and toys to help make their settlement less traumatic.

In short, regardless of where these refugees have gone, they have been welcomed.

The Canadian Chamber network has been

active across the country, assisting within their communities to help settle and engage our newcomers. Much of the initial effort has been to assist in settlement. Many of these settlement activities are completed and now, the focus starts to turn to how refugees can find work and integration into the economy. John McCallum, Minister of Immigration, Refugees and Citizenship has challenged business to help the refugees settle through employment and jobs.

We want to capture the level of involvement that businesses have had in the initial integration and support of newly-arrived Syrian Refugees. We have heard many touching stories, and would love to hear many more. We would also like to gather some information about best practices and gain a big-picture perspective about where community efforts are being focused. Finally, we’d like to be able to share what we gather with others – so they might copy your good work!

So that we might gather some of this data, we would ask that you provide some information online via this Survey Monkey questionnaire: https://www.surveymonkey.com/r/KNML2DD Your support to show us how your company and/or the people within has helped in the effort will be deeply appreciated!

DO MORE. LIVE MORE.

China tour update

Come LIVE With Us!

We’re getting set to send our largest tour group ever off on an 11-day tour to China. Departing October 5, 96 St. Thomas & District people will travel on our fourth excursion to China and see the sights of Beijing, Shanghai and Xi’an.

Plans are now underway for a 2017 adventure. India is the other major global economy bringing business opportunities to Canada and we’re working to support federal government initiatives that suggest opportunities there are worthy of consideration. Tour plans are on preliminary stages at this point but all indicators suggest a 10day tour departing St. Thomas next September with prices approximately plus/minus $200 of the fares we negotiated for the 2016 China tour.

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E L G I N T H I S M O N T H 11

Legal Business

Regulating home inspectors in Ontario

by Monty Fordham

I can’t imagine any lawyer practising real estate law in 2016 advising a client to complete a purchase transaction, whether it be residential, commercial or industrial, without a thorough property inspection by qualified inspectors. In the case of industrial and commercial properties, the inspections usually take place as part of the “due diligence” in the commercial acquisition context, and may involve environmental, structural, historical or archaeological investigations, all of which are somewhat costly, but necessary in order for the transaction to proceed.

In the case of residential properties, we have tended to take a more casual approach to the inspection process. Until quite recently, most residential sales and purchases closed without any inspection by parties other than the purchasers themselves, a plumber/ electrician friend, or the traditional “Dutch Uncle”.

In recent years, agreements of purchase and sale have included conditions requiring a satisfactory home inspection, failing which the deal falls apart. But who conducts the inspection? A qualified home inspector, of course. But who is qualified?

Until now, home inspection in Ontario has been unregulated, although many home inspectors have acquired certification from various accreditation bodies. Many of the approximately 1500 inspectors have been calling upon the provincial government to introduce standards, set out regulations and, yes, even

require licensing of property inspectors in Ontario. It appears that in the fall of this year, their concerns will be answered. But, at what cost to the home buyer?

Bill 165, entitled The Licensed Home Inspectors Act, 2016 was introduced on February 22, 2016. It has presently passed second reading and has been sent to committee for review. The Bill is based upon the recommendations contained in a panel report dating back to 2013. The 16-member panel made a total of 35 recommendations in 5 key areas: 1. Regulation 2. Technical standards 3. Qualifications 4. Consumer protection 5. Regulatory governance Among the recommendations of the panel were the following: 1. Home Inspectors should be regulated and licensed 2. There should be clear definition and standards of home inspections 3. Qualifications should include a written exam, field test and experience requirements 4. There should be improvements made to consumer protection standard 5. There should be a delegated administrative authority overseen by government A complete overview of the panels review and recommendations can be found online in “A Closer Look: Qualifying Ontario’s Home Inspectors.” The

proposed legislation is also available online. However, as with most pieces of legislation, the devil is in the regulations, which will be enacted subsequent to the Act itself.

Whether the requirement for licensing of home inspectors results in an increase in the fees charged by home inspectors remains to be seen. One can only assume that it will. However, as with any other service or product, presumably we get what we pay for.

A thorough inspection of any property, whether commercial or residential, is an integral component of any real estate transaction. However, we should be able to ascertain the qualifications of the person inspecting the largest investment most of us will ever make.

In the coming months, I will be following the proposed legislation and, once it is passed, we will review it from the perspective of both consumers and home inspectors.

Questions, comments and suggestions for future columns are welcomed by lawyer Monty Fordham at his office: Fordham & Brightling Associates – Lawyers, 4 Elgin Street, St. Thomas.

Telephone 519- 633-4000, Monty Fordham FAX 519-633-1371 or e-mail: montyfordham@4elgin.ca

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E L G I N T H I S M O N T H 12

Viewpoint

12 ways to engage workers in slip, trip and fall prevention Ask anyone in medical emergency services.

Slips, trips and falls are one of the leading causes of lost-time workplace injuries and a significant issue in the emergency room at any hospital.

A recent prosecution resulting from the death of a worker who tripped on an empty pallet is a shocking reminder of how easily things can go wrong. We asked WSPS’s Jennifer MacFarlane how warehouses, distributions centres and other workplaces could avoid similar incidents. Her immediate response: involve everyone.

Slips, trips and falls are a primary concern for all workplaces since they comprise 20% of all losttime injury claims in Ontario, says MacFarlane, a key account manager. The direct cost of an average WSIB claim is $11,771. Factoring in lost productivity and staff replacement, the running total is $59,000. “That alone is a huge incentive for employers to pay more attention to slips, trips and falls.”

“Warehouses and distribution centres need to be particularly proactive because the potential for slips, trips and falls is everywhere,” MacFarlane points out. They can occur in: • transition areas between the outside and the inside (uneven or slippery floor surfaces) • while products are being unloaded (empty pallets, debris or spills) • while working at heights to load racks (using ladders or getting into or out of a lift truck) • while going from one part of the workplace to another (65% of all fall-related injuries are from the same level) Make sure the fundamentals are in place Use the following checklist to ensure you have these essentials in place, suggests MacFarlane.

1. A company policy that clearly outlines the rules for housekeeping, lighting and inspections.

2. Personal protective equipment (footwear, handrails, fall arrest equipment) and other equipment (ladders, lifting devices) that are in good repair and used properly.

3. Training on how to clean up spills, the proper use of fall protection equipment, the use of proper guardrails, and covers over holes, etc.

4. Continuous follow-up to make sure that the rules are being followed, and to identify what can be improved.

5. An incident investigation process that looks at root causes and how to eliminate them.

Take another look Set up a task force to initiate or support any or all of the activities below. Rotate people through the task force to engage as many people as possible and minimize individual time commitments.

6. Review the workplace’s injury history with respect to slips, trips and falls. Where have you had near misses? What does this information tell you about where accidents are occurring, and which jobs carry the greatest risks? Share the results with all employees.

7. Conduct new risk assessments. “Get the joint health and safety committee involved. Have supervisors start conversations with workers. Encourage people to come forward with specific concerns and solutions.” Include seasonal risks.

For example, icy walkways and parking lots, and September, 2016

pools of melted snow in transition areas.

“You not only want workers to identify risks as they happen, but also take prompt action to remove the hazard.”

8. Link identified risks to policies and practices dealing with housekeeping, uneven surfaces, wet or slippery surfaces, obstructed vision, and protective clothing and devices. Adjust as required. “Using the pallet tripping incident as an example, make sure you have a designated area for empty pallets and other debris.” es, downloads, articles, and more, all on a slip, 9. Raise awareness. “Use posters, payroll stuffers, trip and fall resource page at www.wsps.ca safety talks, demonstrations, and more to keep • Register for one of two scheduled Networkslips, trips and falls safety top of mind.” ing and Knowledge Exchange (NKE) sessions on 10. Clearly communicate the hazard reporting warehouse safety in these communities: process. “Encourage reporting and take immedio London, November 24, 2016 ate action to correct the problem.” o Woodstock, September 23, 2016 11. Identify causes of unsafe behaviours (rushing down stairs, distractions, overreaching from fatigue).

“Is your company sending the message that ‘productivity’ is more important than health and safety? Are you communicating your policies and practices effectively? Are Business Plans • Management Consulting supervisors adequately Small Business Services • Bookkeeping Services enforcing your pracEstate and Trust Returns tices?”

Business Succession Planning 12. Recognize people who actively conOur Knowledgeable and Friendly Staff tribute to slip, trip and have the experience and training to help you with fall prevention. Post their contribution on all your accounting and taxation needs the safety board, add it to meeting agendas or special presentations, and publish it in company newsletters.

How WSPS can help • WSPS consultants can help you identify slip, trip and fall hazards and set up poliMark Lassam, CPA, CA cies and procedures.

They can also deliver 115 Curtis Street, St. Thomas awareness training 519-631-1631 to workers – right in mark@lassam.ca your workplace.

• Check out e-cours-

Commitment to Excellence

E L G I N T H I S M O N T H 13

New Members

New Members Barnacles Beerhouse & Eatery 170 William Street Port Stanley, ON N5L 1C7 Phone: 519-782-7272 Email: jamepatriquin@hotmail.com Contacts: Jame & Chris Patriquin, General Managers Buyers Guide Categories: Bar, Lounges & Taverns, Beverages, Restaurants Products & Services: Port Stanley’s local choice for great food and cocktails! Open year-round, Barnacles Beerhouse & Eatery offers an exciting new menu, packed full of fresh fish & seafood, pastas, burgers, sandwiches and even a kid’s menu.

EWYN Weight Loss Studios 100 Wilson Avenue St. Thomas, ON N5R 3R2 Phone: 519-633-4800 Email: ewynstudiost.thomas@gmail.com Website: www.ewynstudios.com Contacts: Tanya Graansma, President Buyers Guide Categories: Weight Control Services, Sports, Recreation & Fitness, Health Food, Holistic Food Services Products & Services: EWYN Studios (Exactly What You Need) is the newest leader in Weight Management & Nutritional Health Products. EWYN is focused on

The St. Thomas & District Chamber of Commerce proudly welcomes the following businesses and individuals as our newest Members.

Those listed below were accepted as registered Members to July 16 to August 15, 2016. Once an organization registers with the Chamber, all personnel (owners/managers/staff) within the organization have full access to all Chamber programs, projects, events and services.

changing the lives of their clients by helping them achieve their personal weight loss goals. Their diet plans, weight loss products, and one-on- one personal health coaching combine to help you shed pounds and feel great.

EWYN’s mission is to give you exactly what you need to reach the perfect you through the concepts of living a healthy lifestyle and setting positive goals.

Great Lakes Machinery Installation Inc. 272 Hill Street Port Stanley, ON N5L 1J8 Phone: 519-871-8659 Email: greatlakes16@rogers.com Contacts: John Gosselin, President/Owner; Sherry Gosselin, Office Manager Buyers Guide Categories: Millwrighting & Rigging, Machinery Installation, General Maintenance, Project Management, Consulting Products & Services: Great Lakes Machinery Installation specializes in millwrighting, rigging and installation of robotic weld cells, as well as machinery installation in the automotive industry. They can also help with conveyor installation and repairs, industrial and general plant maintenance.

Homewood Suites by Hilton London, Ontario 45 Bessemer Road London, ON N6E 0A2 Phone: 519-686-7700 Email: dennielle.rowley@ hilton.com Website: www. londonontario. homewoodsuites.com Contacts: Christina Dale, General Manager; Dennielle Rowley, Sales Manager Buyers Guide Categories: Accommodations, Banquet, Event, Meeting Spaces & Halls Products & Services: Located in the heart of First Data’s trademark is London’s Business District, providing fast, safe and the Homewood Suites by Hilton® London hotel is cost-efficient transactions. close to White Oaks Mall Let us analyze your latest and major downtown statement and we will meet restaurants. Enjoy a spacious suite with a comfortable or beat your current rates. bed, complimentary highspeed internet access, hot full breakfast, and friendly, helpful service.

Business services and Earn a $1000 MasterCard gift card if First Data meeting facilities make * cannot beat your current payment processing fees. this a great place for your next meeting or reunion.

Our offer is valid until December 31, 2016.

Whether you’re in town visiting family or on business, they want you to feel at home. Refresh after For more information, contact your First Data Business Consultant at 1-888-265-4117. a long day with a dip in the indoor swimming pool or unwind over complimentary

Merchant Services: Right for Your Business

* Some conditions apply. Merchant processing cost comparison based on all merchant services processing charges shown on most recent processor merchant statement, excluding 3rd party fees, compliance fees and equipment costs. Limit one gift card per merchant. Please allow 6 to 8 weeks to receive for your MasterCard gift card. This exclusive offer is valid to new contract merchants only.

© 2016 First Data Canada Ltd. is a registered ISO/MSP of Wells Fargo Bank, N.A., Canadian Branch, Toronto, ON, Canada. All trademarks, service marks and trade names used in this material are the property of their respective owners.

21958 2016

September, 2016

dinner and drinks, served Monday through Thursday. Enjoy extended stays or short breaks at this comfortable home away from home.

Living Alive Granola 22 Spackman Boulevard St. Thomas, ON N5P 4A3 Phone: 226-678-9430 Email: stephanie@livingalive.today Website: www.livingalivegranola.ca Contacts: Joe Preston, President; Stephanie Brown, Vice President Buyers Guide Categories: Food Specialties, FoodWholesalers, Food Processing, Manufacturers Products & Services: Living Alive Granola offers two flavours of granola, Honey Almond and Maple Walnut, made fresh weekly by their family for yours. Located in the heart of St. Thomas, their little granola kitchen is bright and cheery. Their employees are as local as the maple syrup and oats, and you will often find them singing while they are baking their fresh ingredients. Their goal is to nourish your soul.

Meadow Creek Retirement Residence 39232 Fingal Line St. Thomas, ON N5P 3S5 Phone: 519-631-1985 Email: generalmanager@meadowcreekretirement.com Contacts: Jennifer Babcock, General Manager Buyers Guide Categories: Retirement Residences Products & Services: Meadow Creek Retirement Residence is located in a beautiful 6.5 acre park like setting, just minutes from downtown St. Thomas. The new spacious state of the art facility offers seniors the ultimate in comfort and amenities. With 95 thoughtfully designed suites, exceptional dining, social and fitness activities and on-site healthcare, these flexible lifestyle options are perfect for older adults who value their independence.

Embark on the next chapter of your life as you enjoy continued independent living or assisted living in an inviting, comforting and safe environment. You will also have the security of knowing that your life there includes a plan for future care if needed.

Municipal World Inc. 42860 Sparta Line Union, ON N0L 2L0 Phone: 519-633-0031 Email: mwadmin@municipalworld.com Website: www.municipalworld.com Contact: Susan Gardner – Editor & Publisher; Anthony Gibbons, Director of Business Development; Ken Seguin, Circulation & Marketing; Kim Costa, Client Coordinator Buyers Guide Categories: Marketing, Publishing, Employment Services Products & Services: Municipal World has been connecting Canadian municipalities with the information, products, services, and people they need since 1891. In addition to the monthly magazine read by municipal decision makers across Canada, Municipal World also offers books, supplies, job postings, RFP, surplus, and payment services. Advertising services (both print and digital), along with editing, marketing, content creation and design services, are offered to businesses, municipalities, and the general public through the Integrated Content Studio.

Continued on page 15

E L G I N T H I S M O N T H 14

New Members

New Members

August Business After 5

Continued from page 14 Primerica 750 Talbot Street, Unit 214 St. Thomas, ON N5P 1E2 Phone: 519-686-3973 Email: dfrancis@primerica.com Contacts: David Francis, President Buyers Guide Categories: Financial Services, Investment Services Products & Services: Primerica is a Main Street Company for Main Street North America. Their mission is to help families earn more income and become properly protected, debt free and financially independent.

Today’s families face major financial challenges.

They’re being forced to downsize their goals and dreams — to settle for less. Primerica shows them how they can change their life. They are the one company focused on the middle market and helping Main Street families get the financial help they need at a price they can afford, invest for the future and get out of debt. They teach families fundamental financial principles that aren’t taught in school and give them an opportunity to build a business and transform their life.

Craig Geerlinks, left, of Geerlinks Home Hardware & Building Centre congratulates Phil Ambrose of Millcreek Plumbing & Mechanical on winning a $200 Home Hardware Gift Card at the Chamber’s August Business After 5. The event was sponsored jointly

by Geerlinks Home Hardware and The St. Thomas Roadhouse.

Barry Fitzgerald in Member Services - External emcees his first Chamber Business After 5 in August of this year. The event was sponsored jointly by Geerlinks Home Hardware and The St. Thomas Roadhouse.

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Life’s brighter under the sun *Mutual funds offered by Sun Life Financial Investment Services (Canada) Inc. Sun Life Assurance Company of Canada is a member of the Sun Life Financial group of companies. © Sun Life Assurance Company of Canada, 2015.

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We’re working for awareness this month your death. Ignoring the realities of life and needs of your family and business will not make your Here’s a look at something that’s hard to look at. death or that of your spouse any less likely. Good One moment life is unfolding exactly as you policy reviews consider both internal and external planned; next you’re faced with a life-altering changes that can impact you and the lives of your event. The unexpected ruin of our idyllic path family and the operations of your business. Not happens every day, perhaps only do our lives constantly not to everyone, but it hapchange, but so do the maroffers a way to fund pens. Are you prepared for kets, the products and the when it happens to you? economy. An annual review September is Life Insurof your life insurance and ance Awareness Month, the companion investments is perfect time to take stock of your life insurance necessary to verify your level of risk and ensure and the needs and future expectations of your your program remain suitable to your needs. family and business.

Consider the 7 wonders of life insurance: Life insurance can be your largest unmanaged 1. Buys time: Allows loved ones to focus on their asset. That’s why it needs to be reviewed regugrief by helping to pay for the funeral and larly. The dollar value of the life insurance you other final expenses. purchased ten, twenty or twenty-five years ago is 2. Provides a fresh start: Lets loved ones start not adequate for today’s living expenses or tomorwith a clean slate by helping to pay off credit row’s needs. There is no purpose or value in owing card bills, outstanding loans and even the insurance that cannot provide what your family mortgage. and / or business requires to meet obligations after 3. Generates Income: Helps replace lost income

by Darren Reith

“

longer range goals”

This column appears regularly in Business Beat and has been submitted by Darren Reith, a principal of Reith & Associates Darren Reith Insurance and Financial Services Limited, 462 Talbot Street, St. Thomas. Questions and comments on this column are welcomed by the writer at 519-631-3862 or via e-mail: info@reithandassociates.com

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for years to come so that surviving family members can continue to pay for life’s necessities.

4.

Offers flexibility: Gives a surviving spouse the chance to take needed time off work or to switch to a job that offers more flexibility.

5. Creates opportunities: Can provide funding to start a business, or pay for school so surviving family members can train for a new career.

6. Funds the future: Offers a way to fund longer range goals like a college education for the kids or a secure retirement for a surviving spouse.

7. Leaves a legacy: Gives parents the chance to leave future generations with the legacy of long-term financial security.

Purchasing life insurance can be the most important step you take to protect the future of your family and your business. Life insurance can do some pretty amazing things for people. It will pay for your end-of-life expenses and buy your family and business the time needed to grieve and prepare for the future. It can keep families in their homes and pre-fund a child’s college education. It can keep a family business in the family and pay off debts or mortgages. It can provide a stream of income for a family to live on for a period of time.

If you have not had a review of your life insurance, or have never received a second opinion on your current policy, consider your family’s future and contact an advisor you trust to be sure what you have is enough to give your family the peace of mind they deserve.

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E L G I N T H I S M O N T H 16

Lifestyle That’s Life

Days of priming, fluffing and boat-driving

by Elizabeth VanHooren

Learning that I hailed from the Tillsonburg area, I was asked the other day by an individual if I had, therefore, worked in tobacco. I replied enthusiastically, “Yes, I have fond memories of the tobacco fields!”

Well versed in the labour of tobacco himself, my acquaintance looked dismayed as if he had just been hit by a wet, sandy, nicotine-sticky leaf of tobacco. I could literally see an image of Stomping Tom playing inside his head – the refrain of the famous song about tobacco lingering on his lips, “Tillsonburg. My back still aches when I hear that word.”

I’m not saying that I would give up my current gig to slap on a pair of yellow rain pants at 5:30 in the morning eager to prime, fluff or even boat-drive a baggie of sand leaves.

But, I do like to reminisce about harvest time … fully aware that the passage of time erodes the truth.

Growing up in a prominent tobacco family (my grandfather was a reigning Tobacco King – yes, there was such a thing), I was a part of the labour force by the age of 12. At that time – and I am dating myself – stick kilns were still in use. Not tall enough to reach the tying machine, I stood on a bundle of tobacco slats between my two aunts and put the tobacco stick on the bottom layer of leaves, before the top layer of leaves was added and sewn onto the stick.

Basically, I was learning the trade – which really meant I was a gopher.

I picked up loose leafs, untied bundles of slats, and folded baggies. If I was lucky the kilnyard crew would let me ride out to the field with the boat driver to pick up the next load.

Even at that age I had figured out that the boat driver had the best job – you got to go places, see all sides of production. But, at that time, kiln hanging, priming, boat driving – were all seen as work appropriate only for men.

Any job in tobacco was hard work.

Working for my grandparents meant certain perks. I got the best cookies at coffee break, and if my grandmother was in a particularly good mood, she would make bacon sandwiches for my sister and me for an afternoon snack. This was on top of cooking three meals for the harvest gang – many who were students from France or Newfoundland who stayed in the farm’s bunkhouse for the summer.

Eventually, my grandfather retired and my uncle took over. By that time, bulk kilns were in use and toSeptember, 2016

bacco was a whole new game. When my grandfather grew tobacco, it was an art form. You were judged by the neatness of the crop in the field, how it was tied and hung on a stick and you handled every leaf with care.

But times and methods changed.

By the time I was in my late teens if you didn’t have the kiln full by or before noon you had a bad crew. Some girls were choosing to prime rather than work in the kilnyards, and I proved to my uncle that a girl could back up a tractor and trailer and he “promoted” me to boat driver.

Continued on page 18

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www.activeelgin.ca E L G I N T H I S M O N T H 17

Aylmer & Area Chamber of Commerce

Savour the joys of Aylmer and area this fall

by Mikaela Moore

As summer begins to wind down, the kids will go back to school, the air will become cool and the leaves will begin to fall there are still a lot of day trips to be taken. Elgin County has numerous opportunities for your family to savour the last bits of summer.

Be sure to start your adventures at Clovermead Adventure Farm as they are having their Annual Pumpkin Festival which includes wagon rides, a pumpkin cannon show, as well as apple sling shots and so much more for your family to enjoy. Come stroll down Main Street in Aylmer and visit any of the local bakeries or downtown shops for a sweet homemade treat or to do some window shopping. If you wake up with lots of energy and want to stay fit while enjoying the lovely fall scenery there are many trails to hike, bike or jog in the conservation areas. To end your fall to do list, don’t forget to visit the Big Red Apple Orchard for some good old apple picking!

Mikaela Moore is the Aylmer Tourism Office Assistant

Fond memories of working in the tobacco fields Continued from page 17 We had fun. There were radios in the kilnyard – on my tractor and on the priming machine – all usually tuned to the same channel. The primers sent surprises up to the kilnyard. Hidden deep in a baggie of tobacco you were destined to find the fattest tobacco worm ever. They were green, hissed at you and were generally gross.

The primers also liked to hide in the field and jump out at you when you least expected. Some, unhappy they weren’t boat driving, would make horrible baggies that exploded during unloading or loading. Another priming trick was to slow down for two rounds and then speed up so that they were done priming their load before you made it back out to the field. They would dump the baggies at the end of the field ensuring you had to load all the baggies

yourself.

It was rain or shine, sun or cold kind of work. In September, when you had been working for almost two months straight, without a day off, and all your friends were back at school, you’d still have to get up at 5:30 and head outside – even if it had almost frozen last night – especially if it had almost frozen last night. And you would think about the money you were making instead of your cold, raw hands.

Yes, I have fond memories of working in tobacco – but not enough to get me into a field any time soon.

Elizabeth VanHooren is General Manager of Kettle Creek Conservation Authority

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18

Aylmer & Area Chamber of Commerce

The classic architecture of the Old Town Hall and Library in downtown Aylmer. The former opera house on the upper level has terrific acoustics for meetings, concerts and theatrical performances.

Sweet Aylmer Cornfest took place on August 20th and the downtown core was ready for the celebration!

Cornstalks and brightly coloured orange bows greeted drivers traveling through town. Thank you to Berry Hill Fruit Farm and Farmer Dick for donating the cornstalks.

Thank you also to Jeff Wiebenga and Jeneen Toth from Showcase East Elgin Realty and Judi Wright from the Aylmer BIA for volunteering their time.

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ELGIN THIS MONTH

19

 Women in Business  Would you like an extra hour in your day?

Tips for increasing your personal productivity

by Melanie Taylor

Imagine a typical day. How many times to do you get interrupted? How many fires do you get called to put out? How many times do you say “I’ll get to that tomorrow?”

How productive are you?

Being productive isn’t about being busy, it’s about getting the right things done. In this day and age of distractions, having to do more with less, and feeling stretched between work and personal lives, it can be incredibly helpful to ask yourself, “How can I improve my productivity?”

Focus on top pay-off activities Top pay-off activities are those activities that have the potential to generate the greatest return on your investment of time. They can prevent the need to resort to fire-fighting activities. While being a problem solver is good, being a problem preventer is even better. Top pay-off activities include setting goals, planning, training, building relationships, developing people and personal renewal.

Top pay-off activities are not time-critical, which can make them the easiest to push off when emergencies present themselves. This is where planning

and sticking to your schedule become important parts of productivity.

Plan your time I was recently discussing with someone the results of a time analysis study. She had kept a daily record of her activities in a chart, recording the amount of time spent on each activity. When I asked her what she learned from the activity, she first indicated “not much” because she evaluated a non-typical day. Instead of working, she had spent the afternoon planning the following week so she could go on vacation.

We discussed the results, and she realized that by planning and preparing she had provided her coworkers with a smooth week in her absence and she didn’t have to do any fire-fighting upon her return. It turns out she had learned from her non-typical day.

For the best results, plan your day, week, and month. Focus on your Top pay-off activities and long-term goals, and create a plan to get there. How can you improve your productivity through planning? Can you start using a calendar? Can you plan your most important activities first? Can you commit to completing your plan?

Alison Robison of

Hamilton Ward & Cathers Insurance Alison moved to St. Thomas a little over a year ago when she joined the team at HWC Insurance. She brings with her more then 10 years of experience in the insurance industry and is excited to be a part of our wonderful community.

Alison is currently working towards her Certified Insurance Professional accreditation.

With a strong background in customer service, Alison is available to service all your insurance needs. Feel free to stop by our new location at 581 Talbot St., St. Thomas, call or email Alison at arobison@hwcinsurance.ca

AYLMER

ST. THOMAS PORT STANLEY TILLSONBURG STRAffORdvILLE 226-667-4921 www.hwcinsurance.ca

September, 2016

info@hwcinsurance.ca

Each jar contains the same items; the golf balls represent your top pay-off activities. Placing your most essential activities first can result in everything fitting in the jar (left).

Minimize interruptions I remember many times at Vesta Shop attempting to get something done and jokingly saying, “I wish all of these customers would stop coming through the door so I could finish this!”

According to the Results-Centred Leadership program by Caroline Rowan, spending one hour without interruptions is equivalent to two to six hours of uninterrupted time, depending on your working environment. Imagine the extra time you can free up just by minimizing interruptions!

Continued on page 21

Ann Marie Perry of Kee, Perry & DeVreize

Chartered Professional Accountants Ann Marie is a proud part of the professional team at Kee, Perry & DeVrieze. She is a lifelong resident of the community and have grown with the firm from being a co-op student to partner. Ann Marie has a wealth of knowledge in the profit and not for profit sectors from small business to financial institutions and from bookkeeping to accounting, auditing and taxation. She also has a strong commitment to quality professional customer service, treating each client’s needs as if they were her own. For all your audit, accounting, bookkeeping and taxation needs, contact Ann Marie Perry.

Ann Marie Perry, CPA, CA

15 Barrie Boulevard, St. Thomas, ON

519-631-6360 | www.kpdcpa.ca

E L G I N T H I S M O N T H 20

 Women in Business  Focus on your top pay-off activities

The cost of being boss – things to consider

Continued from page 20 Minimizing all interruptions is impossible, and obviously you don’t want to stop the customers coming through the door, but there are ways you can protect your time. Can you close your door? (Yes! It’s okay to do this!). Can you spend a day a week working from home? Can you ask your colleagues to save up their questions and meet with you once instead of interrupting you 10 times?

Take action Implementing even one change in your life can improve your productivity. What action can you commit to taking over the next two weeks? Evaluate yourself daily, celebrate your achievements, and learn from the days you don’t feel as successful. Behaviour change takes time, but Melanie Taylor with planning and comis a business, mitment you will start sales and to see the reward of your leadership efforts. Don’t forget to coach with the celebrate your success of Achievement being more personally Centre and productive and keep in Melanie Taylor co-owner of mind that making time Vesta Shop and Parenting Centre in for yourself can be your St. Thomas. She can be reached at most important top paymtaylor@tacresults.com. off activity!

by Ellen Luft

There are some aspects of self-employment that everyone should consider before taking the plunge.

Taxation The first step is to ensure that the tax department considers you self-employed.

The Canada Revenue Agency website has necessary information to check your status. Once you are sure that you are considered self-employed you should seek professional advice on: • Record-keeping. You will need to keep a very accurate financial filing system especially for business receipts. The categories that are found on the business tax return (T2124) will help you create an organized filing system.

• Income tax and Canada Pension Plan. There is no one making payroll deductions for you anymore therefore, as a self-employed person, you must be prepared to pay twice as much towards CPP. • Incorporation. This should be considered later once your business shows solid profits.

• Income-splitting. You can often reduce your family’s total tax bill by paying salaries to family members who work for

Sandra DiMeo of

Ferguson DiMeo Lawyers Sandra DiMeo is dedicated to working for her clients and her community. She is also President of the St. Thomas-Elgin General Hospital Foundation Board.

In recognition of her significant contribution toward the economic and social welfare of our community, the St. Thomas & District Chamber of Commerce presented DiMeo with the 2015 Free Enterprise Award of Merit.

Specializing in personal injury law, civil litigation and employment law for the past 15 years, Sandra has been helping people adjust to significant and unexpected changes in their lives whether it is after a job loss or a serious car accident.

Whether it’s personal injury or a serious motor vehicle accident, civil litigation or an employment dispute, contact Sandra DiMeo for experienced professional service in Elgin County.

you. If your spouse is a partner in your unincorporated business, losses that can occur initially in the business can be deducted from any other income that they receive outside the business.

• Expenses. Business deductions due to expenses are not as high as some believe and therefore should be considered before over indulging.

This article was prepared solely by Ellen Luft who is a registered representative of HollisWealth® (a division of Scotia Capital Inc., a member of the Canadian Investor Protection Fund and the Investment Industry Regulatory Organization of Canada). The views and opinions, including any recommendations, expressed in this article are those of Ellen Luft alone and not those of HollisWealth. ® Registered trademark of The Bank of Nova Scotia, used under licence. HollisWealth is a trade name of HollisWealth Insurance Agency Ltd. Insurance products provided through HollisWealth Insurance Agency Ltd.

Karen Johnson of Disbrowe

We are a family owned and operated business employing over 50 families, serving Elgin County and area since 1923. Disbrowe offers sales, service, parts, detail and collision repair expertise to help customers with all of their automotive needs.

At Disbrowe, we are committed to providing our customers with an exceptional ownership experience that is worthy of their loyalty and recommendation to others. We offer the sale and leasing of new Chevrolet, Buick, GMC and Cadillac models and all makes of certified pre-owned vehicles. Our customers benefit from a modern facility with state of the art diagnostic equipment and GM certified technicians and advisors. We also provide customers with the convenience of an express lane for oil changes to all makes and models with no appointments necessary.

Disbrowe appreciates and thanks customers for their loyalty and looks forward to continually supporting our great community.

Depend on Canada Southern Railway Station 750 Talbot Street, Suite 211 St. Thomas, Ontario t 519-633-8838 • f 519-633-9361 www.fergusondimeolaw.com September, 2016

www.disbrowe.com 116 Edward Street, St. Thomas

519-631-7960

E L G I N T H I S M O N T H 21

 Women in Business 

Tech helps working moms move beyond guilt

by Anouschka Van den Bosch

My sister and I are chatting over a glass of wine.

We don’t get this time often and as we catch up on things the conversation shifts to our childhood.

We both agree we have some great memories of our parents spending time with us.

Mom was always home and was there with a pot of tea after a day of adventures at school.

She would listen as we shared our stories of the day and helped us with our homework when we were stuck. Very different from my sister who has a regional job and is often away from home for a few days at a time and a husband who works long hours as well. My nieces are now old enough to be on their own, and without too many issues they walk their puppy, have breakfast and get themselves off to school. In the afternoon they take care of their homework, walk their puppy and if mom asks, the oldest will get supper started.

A little bit different than our upbringing, and to be honest the girls don’t seem to mind at all.

I think it all depends on what you are used to.

We had our mom around all the time, she helped my dad with his business and kept the household running. And if you were to ask her, she would tell you that she enjoyed being home supporting dad with his business as well as being there for us.

Both my sisters enjoy their jobs and being a mom.

A range of articles have been written about mothers not needing to feel guilty for having a career and taking care of a family. Many of them offer tips and suggestions for moms to feel better and less guilty about having a career and being a mom.

I also think about other friends who are successful in their careers as well as awesome moms. I can imagine they all have moments of frustrations but I honestly can’t think of them feeling guilty for not being or doing more. If anything, like my sisters, they have found what works for them, what to let go off, what takes priority and what will have to wait a day or so.

I hope that we are slowly moving away from that guilt, the should-haves and shouldn’t-haves.

The struggle of trying to balance it all.

Heck, I don’t have children and I don’t always balance it all.

I saw a great example of how my sister balances work with her daughters when the girls spend a few days with us. I told the girls that anytime they needed to talk to their mom or dad to let us know and we would make sure they could

Ellen Luft

Michele Milles of

Ellen has been active in the Financial Services Industry since graduating from High School. She is a CERTIFIED FINANCIAL PLANNER® professional, Investment Advisor and Insurance Agent. She provides wealth building solutions for individuals by focusing on all aspects of financial health including saving goals, taxes, estate planning and philanthropy. Ellen takes a very personalized approach to working with her clients, building long term relationships built on trust and a mutual understanding of her client’s goals. Ellen is very active in her community supporting such projects as the Elgin-St Thomas Community Foundation, Violence Against Women Services, The Art Center, Talbot Teen Center and local hospitals. She serves on numerous Boards in the community.

Women today lead very busy life styles. Having someone they trust working on their financial goals allows them to get on with the demands of family, business and taking care of self. *HollisWealth is a trade name of Scotia Capital Inc. and HollisWealth Insurance Agency Ltd. HollisWealth is a division of Scotia Capital Inc., a member of the Canadian Investor Protection Fund and the Investment Industry Regulatory Organization of Canada. Brokerage services provided by HollisWealth are provided through Scotia Capital Inc. Insurance products provided by HollisWealth are provided through HollisWealth Insurance Agency Ltd. ® Registered trademark of The Bank of Nova Scotia, used under licence.

Ellen Luft, CFP® Investment Advisor HollisWealth (a division of Scotia Capital) September, 2016

call them. Oh, silly aunt Anouschka, they have FaceTime!

They connected with their parents many times during the day and evening. Often my sister would be available for them instantly and spend a few minutes chatting with them and then carry on with work. My nieces were satisfied seeing their mom for a few minutes and my sister was happy knowing her girls were having a great time with their aunt.

So let’s celebrate women in business in the spirit of celebrating families with successful parents and resourceful children. Let’s celebrate what we have created today and not look back on what was.

And thank goodness for FaceTime!

ellen.luft@holliswealth.com 519-631-4088 130 Centre Street St. Thomas, On N5R 2Z9

Doug Tarry Homes

I am currently entering my 13th year working for Doug Tarry Homes.

When I began, I felt a lifetime in the service industry would be great preparation for listening and understanding the client’s needs.

Working with individuals to assist them in purchasing just the right home, whether that be a condo, bungalow or 2 storey, is extremely gratifying.

I’m pleased to be working on DTL’s exciting Condo Project! Located at the corner of Wellington St and Manor Road, it is very aptly named Wellington Manor. So along with being able to assist you with your new home needs in Orchard Park, Bradley Park in Aylmer and Amber Meadows in Strathroy, you can also call me for your condo needs. I look forward to assisting you with your new home needs.

Michele Milles

519-637-8266 michele@dougtarryhomes.com www.dougtarryhomes.com

E L G I N T H I S M O N T H 22

 Women in Business  The cost of being boss – things to consider

by Cheryl Lester

I love being my ‘own boss’ — most days.

As CEO of our home-based coaching and development business, Eagle Tree Leadership, I have a relative amount of freedom to set my own hours, chart my own ‘path’, make decisions about priorities and next steps, and use my thinking skills and experience to be creative, intuitive, and strategic. I also love working with my clients.

However, as fun and energizing as all that is, there are still moments when I feel unmotivated, discouraged, worried, or incompetent.

On good days, I can usually recognize that lack of proper sleep, poor dietary choices, and/or stressful circumstances are key factors in how I feel, and then can cut myself some slack, and take specific actions designed to counter those factors.

However, on bad days, I find myself struggling longer to get back on track. I feel victimized and can be very self-critical.

Sooner or later though, I’m reminded of some of the concepts I share with my coaching clients — concepts that help them become more effective … starting from the inside out.

I know these concepts and skills work. I know because of the changes I witness in my clients and in their LinkedIn testimonials.

But I don’t always follow my own coaching — at least not immediately!!

I could give you a list of excuses, or I could simply confess that I, too, am still in process.

Deep, meaningful and transformative change takes time, awareness, and commitment … and a good dose of self-acceptance, grace and intentionality.

So, if you are a business-woman who sometimes struggles or questions whether you’re making progress, here are a few suggestions to Cheryl Lester and Doug Lester—individually and together— making a difference through leadership coaching and development, writing, and speaking. Co-authors of 12 Steps of SelfLeadership. eagletreeleadership.ca.

September, 2016

help you, from the inside out: 1. Accept that you are not perfect, and that’s okay.

2. Be deeply curious about who you really are, and what you uniquely have to offer.

3. Cut yourself some slack on bad days when you’re struggling.

4. At least once a day — pause, correct your posture, and take at least one really deep and slow breath.

5.

Celebrate that you are actually making progress, even if only one tiny step at a time!

The Elgin Business Resource Centre Celebrates all Women in Business.

EBRC’s Women in Business

(from left to right) Cindy Hertwig, Brittany Nicholson, Lisa King, Jessica Goodall, Janice Henwood and Sharen Symondson.

519-633-7597

www.elgincfdc.ca

E L G I N T H I S M O N T H 21

 Women in Business  Overcome your fear and embrace the struggle

by Laura Pavilonis and Nancy Annett

Although we were born the same year, raised in the same city, and had daughters born in the same hospital only months apart, the two of us did not meet until our three-year-old daughters took ballet class together. But we believe that nothing is by chance.

While chatting during one of the classes, we discovered that we had similar educational career paths; both of us were senior health care leaders in the Human Resources field, both ambitious women pursuing our Executive MBAs after children, and at times wondering what we were thinking.

Years late, reconnected when life threw us a curve ball and we both lost our jobs. Although it’s not easy for anyone to lose their job, the highprofile nature of our work only compounded the painful feelings of failure, helplessness and confusion about our abilities and what motivated us.

Our job loss affected all aspects of our lives from financial to relationship. Our confidence in ourselves, others and the world around us was all in question. Could we survive without the security of a regular paycheque? What were people thinking about us and what would they think if we didn’t get back on the same horse? The unknown was scary, and some of the closest people around us fed our fears because they, too, felt the anxiety

that change can bring.

At several points throughout our careers, we’d thought about starting our own business, but fear kept us working in jobs that created the mirage of security and happiness. This time, together, we took the leap and began giving back to the community, slowly moving in the direction that called us. This led to more insight into the things we loved to do, the things that brought the passion back, the discovery of what we were truly called to do. The journey wasn’t just about self-employment, it was about growth through self-discovery and struggle.

It wasn’t easy, but after ‘failing often’ and ‘failing fast’ we found our stride and we found ourselves again. There were days when a door was shut on us, or a choice we made, caused us to wonder, “What are you thinking? You don’t know enough about this?” or “You’re crazy to go down this road.

Just go back to what you used to do.” But we’d get up, support each other and wipe off the dust to face another day.

The struggle was necessary in order to become the people we wanted to be. And it’s that very struggle that has helped us uncover our desire to help others who have lost passion for their work or have never found it at all.

Today, we are both in the best places we have ever been. We have the freedom and courage to

Laura Callaghan

Nancy Annett, MBA, CHRP and Laura Pavilonis, MBA CHRP own Flashpoint Training and Development.

Karen Vecchio, Member of Parliament for Elgin-Middlesex-London

of CIBC Wood Gundy Laura Callaghan is an accredited Investment Advisor with over 27 years with CIBC, in the investment industry, specializing in developing innovative investment strategies and comprehensive wealth management plans to meet all your investment, retirement, insurance and estate planning needs.

Wealth management is more than just investment advice, it’s a process encompassing all parts of your financial life.

Working with Laura will give you the confidence to make sound financial decisions and freedom to live the life you want because she takes the time to understand your needs and goals and provides a detailed, personalized financial plan. A local resident, Laura belongs to the St. Thomas Executive Association, is treasurer of Elgin Ballroom Dance Club and volunteers with many local organizations which give back to the community. Laura is committed to Elgin County/St. Thomas communities and looks forward to helping you and your families turn your dreams into realities.

Laura Callaghan, RRC Investment Advisor 459 Talbot Street, St. Thomas • 519 631-7248 • laura.callaghan@cibc.ca

CIBC Wood Gundy is a division of CIBC World Markets Inc., a subsidiary of CIBC and a Member of the Canadian Investor Protection Fund and Investment Industry Regulatory Organization of Canada.

September, 2016

follow our passions, and although there are days we feel like the ground is shifting again, we’ve learned to trust our intuition and the world again.

Playing it safe doesn’t guarantee anything. Fear got you where you are now, but it won’t get you where you want to go. Listen to yourself and know when a change is the best thing that can happen to you. If you really want to be happy and live the life that’s meant for you, you have to embrace the struggle.

Karen represents the riding of ElginMiddlesex-London in the House of Commons in Ottawa.

Karen is the Official Opposition Critic for Families, Children and Social Development. She is a Member of the Conservative Party Shadow Cabinet; Member of the Status of Women Committee; All-Party Agricultural Committee; the Anti-Poverty Committee; the CPC Hunting and Angling Caucus; and the CPC Auto Caucus.

Karen worked alongside former MP Joe Preston from 2004- 2015 and has worked closely with all levels of government and various interest groups. She worked assisting municipalities and not-for-profit groups with funding opportunities including the Building Canada Fund; Canada Summer Jobs; and New Horizons for Seniors.

Karen Vecchio, Member of Parliament for Elgin-Middlesex-London 203-750 Talbot Street, St. Thomas, ON N5P 1E2 519-637-2255 www.karenvecchiomp.ca

E L G I N T H I S M O N T H 24

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Elgin/St. Thomas Small Business Enterprise Centre Our Mission: “Creating an ecosystem where small businesses in Elgin County and St. Thomas can connect, learn and grow their business.”

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E L G I N T H I S M O N T H 25

 Women in Business  Low self-esteem could be killing your business

by Ronda Degaust

How can low self-esteem be a business killer?

Well, let me tell you about a businesswoman, Lynne, who was very passionate about European shoes and purses. Lynne, after traveling through Europe, fell in love with their high quality and design. She decided to open her own business selling these speciality products.

In Lynne’s business plan, her market would be to professionals who have the desire and the means to purchase what she is offering. She found a perfect location, in a high traffic area in a business area of the city, where she would get lots of walk by traffic and exposure for her new store.

Here is what low self-esteem can do to a business owner like Lynne.

1 People pleaser – good or bad?

In business it is important to please your customers; otherwise you will go out of business.

However, being extreme on the people pleasing side can be a detriment to your business. That’s what happened to Lynne.

Because Lynne was in a high traffic area, she had many professionals coming into her store, and sales were very good. However, she also had non-professional coming into her store every day wanting cheap shoes and purses.

Lynne felt the need to please everyone and decided to divide her store into two sections: one for the high quality and the other for cheap shoes and purses.

Sales went up but her income dropped drastically. Many of her professional customers didn’t view the store as a specialty store any longer and went elsewhere. And, her high quality shoes and purses were taking up half the square footage Lynne was paying for. Ouch!

2 Confidence to sell yourself or product If you don’t believe in what you do, or what you have to sell, then customers won’t either. If you have doubts then your customers will have no doubt that you’re not the right person to do business with.

Lynne doubted her choice in selling her high end shoes and purses because some people wanted something different. If she had strong selfesteem she wouldn’t have changed her working business plan to accommodate a different market.

3 Underselling your product or service Pricing your product or service below what it is worth can also harm your business. Let’s face it, if something you want is priced far below what you think it is worth, you may start to find fault with the product. Statements like: “What’s wrong with it?”, or “They must be seconds”

Helen Dyck of

Spare Moments Craft Supplies In 1991, Helen Dyck bought a small craft supply store and named it Spare Moments Craft Supplies. Over the years, the business has been housed in several Aylmer locations until the current property was purchased in 1995 and expanded to its current 2,400 square-foot size in 2014.

In addition to running her successful store, Helen has used her craft talents to teach others in many craft classes and demonstrations. In 2000, she even appeared on the HGTV television show Craft Scapes, demonstrating how to make a Christmas wreath.

A dedicated member of the Aylmer community, Helen has been involved with the Aylmer Museum’s Christmas Tour of Homes for 20 years as well as the St. Thomas Rotary Club’s Tour of Homes for 18 years.

Helen is proud to be celebrating 25 years in business this year, and is offering her customers a variety of specials every day during the week of September 27 to October 1.

or “They are probably not that good” come to mind. We have all said, at one time or another, “You get what you pay for”.

Now, because Lynne’s inventory of high end quality shoes and purses were not selling as fast, she dropped her prices. They sold quickly but she received many complaints finding fault with her products. The variation in the colour of the European shoes was seen as a flaw in the quality of the shoe rather than part of the style. Lynne found herself very stressed dealing with the criticism from these customers and started dreading going into work every day.

To be successful in business you need to have good self-esteem because others may criticize you, or sometimes even bully you into doing things differently. If you try to avoid criticism, confrontation or someone not liking you, then low self-esteem could be killing your business.

Ronda Degaust is the author of How To Heal from Years of Criticism, Insults, Abuse & Rejection.

She is a Break-thru Coach & International NLP Trainer. Find out more at her website www. lifepotential.ca or email her at Ronda Degaust breakthru@lifepotential.ca

Janna Summers of Aylmer Tire Janna is the 3rd generation of her family at the helm of the family business, Aylmer Tire. Janna’s grandparents, Lyle and Marie Summers started the business in 1977 with Mike and Lynn Summers running the business for the past 20 years. Aylmer Tire will celebrate their 40th Anniversary next year!

Janna has made many positive contributions to her community, including being instrumental in getting the Aylmer Splash pad installed. She has also been the past President of the St. Thomas, Elgin United Way and has been involved with East Elgin Community Complex, Aylmer Corner Cupboard, ELP Environmental Leadership Program at EESS, has supported minor sports and has been involved numerous community charitable events.

Aylmer Tire was proud to accept the Aylmer Chamber of Commerce Business Award of Excellence in 2013 and continues to be a strong part of the Aylmer Chamber of Commerce.

Helen Dyck

Spare Moments Craft Supplies 530 Talbot St. E., Aylmer, Ont. 519-765-3550 sparemomentscraftsupplies.com Hours: Mon-Thurs 9am-5:30pm, Friday 9am-7pm, Saturday 9am-5pm, Sunday closed September, 2016

572 Talbot Street E., Aylmer • 773-3141 Mon-Fri 8:00am - 5:00pm, Sat. 8:00am - Noon

E L G I N T H I S M O N T H 26

 Women in Business  One woman’s recipe for business success

Absolutely. Easy? Not a chance!

Our storefront opened smack dab in the middle My recipe for success as an entrepreneur begins of our busiest wedding season yet! At the time, by mixing equal parts passion, leadership and de- there was only me, running the store full-time and termination, blended well with resilience, confi- pumping out 10 to 20 custom cakes per weekend. dence and perseverance. Stir in humility, patience I enjoyed my fair share of cake decorating under and a positive attitude. Add a dash the moonlight, which is not (or two) of risk-taking and a pinch quite as magical as it sounds. of competitiveness.

My entrepreneurship was Of course like any recipe, you put to the test immediately. can adjust it to make it unique, but During our grand opening, throughout my experience of buildI received word that my Opa ing my business, I’ve noticed it was not doing well (he was takes a special blend of qualities to in his 90s, with the spirit of make an entrepreneur. The desire to a 30-year-old). My Opa and own a business or work for yourself Oma were two of my favouis not enough if you don’t possess the rite people and my fondest essential qualities that will pull you memories were baking in my through the late nights, long hours, Oma’s kitchen (she always let blood, sweat and tears. If you’re an me lick the spoon). entrepreneur reading this, I know Shortly after I received the you’re smiling because you know exnews, he was placed in palliaactly what I mean. tive care, and my next week I started Chick Boss Cake five years Rebecca Hamilton, owner and cake was spent back and forth ago, after making custom cakes for artist at Chick Boss Cake. between his nursing home family and friends. It kept growand fulfilling all of my oring year after year until I decided to go ‘all in’ and ders (ironically, one was a 90th birthday cake). open a storefront. Opening our storefront was a He passed away one week after our grand openhuge decision – and a big responsibility. Worth it? ing, and with no previous experience dealing with

by Rebecca Hamilton

Mayor Heather Jackson of the City of St. Thomas Mayor Heather Jackson has done wonderful things for the City of St. Thomas since her victory in 2010. As Mayor and the head of the City Council, Mayor Heather acts as chief executive officer of the municipality and presides over council meetings so that its business can be carried out efficiently and effectively. She also provides leadership to the council and provides information and recommendations to the council with respect to the role of council and represents the municipality at official functions. Mayor Heather Jackson is also involved with many committees such as the St. Thomas Elgin Public Art Centre, Elgin St. Thomas Public Health, St. Thomas Elgin Community Leaders’ Cabinet and on the Board of Directors of the St. Thomas Seniors’ Centre. As mayor, Heather fosters activities that enhance the economic, social and environmental well-being of the municipality and its residents.

Mayor Heather Jackson City of St. Thomas, P.O. Box 520, 545 Talbot Street, St. Thomas, ON N5P 3V7 Email: mayor@stthomas.ca City Hall Tel: 519-631-1680 ext. 4131

September, 2016

death, I was devastated.

His funeral was planned to take place in a couple of weeks, and, a day before his funeral, my Oma suddenly passed away. It was clear she did not want to carry on without him. Words couldn’t begin to describe how difficult this time in my life was: a fully booked month of orders (most of them weddings), a brand new store that demanded my full attention and I’m an emotional wreck.

Somehow amidst the uncontrollable crying and heartache, I managed to complete my orders (fortunately, my husband pitched in to run the storefront and help customers).

Over time, I’ve found that opting out of the classic comforts of a 9-5 job can often be challenging, but pursuing your passion and pushing yourself to new limits can be a profound experience. Entrepreneurs thrive in challenging situations, and it is these types of situations that make us stronger. As I continue to grow with my business, I look forward to adding new ingredients to my recipe and I hope that you can find your own secret ingredients for yours.

Rebecca Hamilton owns Chick Boss Cake in St. Thomas. She enjoys world travel and spending time with her two dogs.

Brenda Barham CIP of

Hamilton Ward & Cathers Insurance A resident of Aylmer, Brenda joinedHWCInsuranceinFebruary 2015. With more then 30 years of experience, Brenda has worked for both insurance companies and brokerages during her career.

Brenda is also accredited as a Certified Insurance Professional.

As a member of our team, Brenda’s years of experience and insurance knowledge have been valuable to both our existing and new customers. Stop by our new location at 581 Talbot St., St. Thomas, call or email Brenda at bbarham@hwcinsurance.ca for a review of your insurance needs.

AYLMER ST. THOMAS PORT STANLEY TILLSONBURG STRAffORdvILLE 226-667-4921 www.hwcinsurance.ca

info@hwcinsurance.ca

E L G I N T H I S M O N T H 27

Women in Business

Cash is king … or queen for female entrepreneurs!

by Jeff Sheridan

Cash flow planning is one of the most important business tools a small business owner can utilize. Unfortunately, it is also one of the most frequently underutilized tools in the entrepreneurial toolbox.

Most small business owners state they find cash flow planning too time consuming, confusing, overwhelming or more painful than a root canal.

Ultimately we really need to answer two questions: What is cash flow planning, and why is it important?

Cash flow refers to the amount of money both coming in and going out of your business. When your business has more money coming in than going out, your business is experiencing “positive” cash flow. Conversely, when your business has more money going out than coming in your business is experiencing “negative” cash flow.

Most small business owners will experience negative cash flow at some point during the year even if it is only for a short period of time. With proper planning and analysis this can simply be a normal part of the business cycle; however, no business

can survive long without enough cash to meet its immediate needs. Cash flow is a key indicator of financial health.

Why is cash flow “planning” important? The planning process can assist in deciding when is the best time to purchase inventory, invest in training, pay the tax man, grow your business, assist in surviving the lean months and avoid the financial trap of “robbing Peter to pay Paul”.

Most importantly, the planning process can assist a small business owner in identifying financial short falls that will require a financial safety net.

This financial safety net can come in the form of cash reserves from investors or an operating line of credit. Be sure to obtain your financial safety net prior to any financial shortfalls.

In much the same way you cannot obtain fire insurance for a home that has burst into flames, lenders do not want to extend credit to a business that has run out of cash and cannot pay its bills.

Often a small business owner’s greatest challenge is having enough money left over to pay themselves. With the proper amount of planning you

HollisWealth is a trade name of Scotia Capital Inc. and HollisWealth Insurance Agency Ltd. HollisWealth is a division of the Scotia Capital Inc., a member of the Canadian Investor Protection Fund and the Investment Industry Regulatory Organization of Canada. Brokerage services provided by HollisWealth are provided through Scotia Capital Inc. Insurance products provided through HollisWealth Insurance Agency Ltd. ®Registered trademark of The Bank of Nova Scotia, used under Licence. Action Financial Group is a personal trade name of Karin Barrie.

Doug Tarry Homes My career with Doug Tarry Homes began just under three years ago.

As a New Home Sales Consultant, I am honoured to be able to walk New Home Buyers through our award winning plans, find the most suitable design for them, and share the great features and benefits our Energy Star homes have to offer! Having a young family myself, I am honoured to watch families just like yours move into a safe home that offers outstanding quality and comfort for many years to come.

Please visit me at our Brand New Sapphire Model home, Opening September 17th, at 5 Martingale Terrace in Orchard Park, St Thomas to experience the Doug Tarry difference yourself! Regular model home hours are Wed-Fri: 11:00am-5:00pm and Sat–Sun: 12:00pm-4:00pm. Mon & Tues by appointment.

Karin Barrie, MBA, CLU®, CFP®, R.F.P. 519-631-4724 Investment Advisor / Insurance Advisor 130 Centre Street karin.barrie@holliswealth.com St. Thomas, ON N5R 2Z9 info@actionfinancialgroup.com www.actionfinancialgroup.com September, 2016

Jeff Sheridan is a business counsellor with Elgin Business Resource Centre.

Allison Fish of

Karin Barrie of HollisWealth / Action Financial Group

Karin Barrie of HollisWealth/Action Financial Group has been a financial planner for 21 years, helping people save, invest, grow and protect and use their money to achieve their short and long term goals. As an independent advisor, Karin has access to products from a range of mutual funds, stocks and bonds, ETF’s, GIC’s and insurance providers. This gives her the opportunity to choose financial products from a variety of companies to provide financial plans with the best interests of her clients in mind. Karin is committed to the next generation of Financial Planners by mentoring Associate Investment Advisors.

Karin is involved in the community by volunteering and supporting many local agencies including St. Thomas Public Library, Second Stage Housing, United Way, Violence Against Women Services Elgin County, YWCA and St. Thomas Elgin General Hospital.

can turn that “negative” into a “positive” and ensure there is cash for the queen.

Remember cash flow planning does not need to be an in-depth or overwhelming process. So sharpen the pencils, flex your mental muscle and forecast your path to success.

ELGIN THIS MONTH

Allison Fish

519-637-0035 allison@dougtarryhomes.com www.dougtarryhomes.com 28

 Women in Business  EBWN – Women’s networking with a strong community spirit

Courtesy of Elgin Business Women’s Network

Marna Berry, Member Relations Coordinator for Elgin Business Women’s Network (EBWN), has a quick story that illustrates what EBWN is all about.

“A woman from London, who does a lot of networking, attended our Open Mic Night and said it was the best networking event she had ever been to.” The woman credited the “small-town, closeknit, supportive vibe” of the group with giving her that impression.

EBWN welcomes new members and provides support and techniques to grow members’ businesses. We encourage each other, celebrate successes and offer solutions for common challenges faced by women navigating the path to successful entrepreneurship. We eat together, are inspired by empowering speakers, get tangible networking tips and share our stories and businesses as we network together and shop locally to fulfill needs within our own community.

EBWN is a non-profit business and professional women’s organization in Elgin County. Its mission is to offer a supportive, enriching, and nurturing environment for members to connect with likeminded women, focusing on knowledge-sharing and connection, to facilitate access to resources and guest speakers that empower members in their personal and professional growth.

Monthly meetings are normally the last Wednes-

day of every month. The website, ebwn.ca, and Facebook page, facebook.com/ElginBusinessWomensNetwork, have all the details about upcoming events as well as a handy Members Directory.

Last month, the group held its annual Summer Social at GT’s in Port Stanley. Women were encouraged to come early and enjoy shopping, walking and just being a day-tripping tourist and then gathering with other members at GT’s at 6 p.m. in a reserved spot to network and get caught up.

The September meeting focuses on “Dress For Success” September 21 from 5:30-8:00 pm at Mugford’s 429 Talbot Street in St. Thomas.

Business women who are not yet members can go to the website, www.ebwn.ca, and register to testdrive one or two meetings for free before making the decision to join, connecting with this diverse and vibrant women’s community and grow your business while helping the community.

So far this year, proceeds from 50/50 draws have supported Violence Against Women Services Elgin County, Fresh Start, Get Gorgeous for Grad, Bridges out of Poverty, Spirit Whisper Ranch and Foodworks.

The events offer meals always with gluten-free options. (If you’re not eating, admission is free).

RSVP is required for the event as food quantities need to be ordered ahead of time. Members are encouraged to bring friends as guests, literature about their businesses and/or door prizes.

Cindy Webber of H.O.P.E.

Hospice Outreach Programs of Elgin Cindy provides accessible hospice and grief outreach programs for Elgin County residents. She works with a Board of Directors to promote wellness by addressing the mind, body, and spirit, with over 30 years’ experience working throughout this region.

H - Hospice Support

Our Vision: O - Outreach Services

P - Programs with compassion E - Educational Resources

Cindy Webber CPN, SSW 1-888-389-3655

cindyw@hopeinelgin.com www.HopeInElgin.com

EBWN membership is an incredible value at only $40 for a year starting in January, and new members who join after September 1 only pay $20 for the balance of the year. Everything can be handled via an online registration form, or by contacting one of the following members for more information (their contact info is on ebwn.ca) – Member Relations: Marna Berry, Website Administrator: Kim Davis, Secretary: Petrusia Hontar, Social Media: Ainslee Tracey, Event Coordinator: Candice Van Diepen, or West Elgin Representative: Yvonne Brooks.

“What new members discover is that it’s not only an outstanding networking organization, and membership in EBWN allows all members to attend the St. Thomas & District Chamber of Commerce monthly Business After 5s. It’s also a lot of fun. Check out our website or contact a member today,” says Member Relations Coordinator Marna Berry.

Ainslee Tracey of Royal LePage Triland

I live in St. Thomas, I know St. Thomas, I SELL St. Thomas.

As a full time, full service Realtor I pride myself in offering residential and commercial real estate transactions processed in an efficient and professional manner.

Give me a call to find out how I can help you find the perfect house to come home to!

Ainslee Tracey - Sales Representative Royal LePage Triland Direct: 519-636-5717 Office: 519-633-0600 www.ISellStThomas.com

Angela Baker of AH Design

Angela has been in the Design and Cabinetry business for over 20 years, with experience with working with builders, renovators and homeowners. Whether the project is a full scale renovation or a smaller size project, she is here to assist you one on one. Plenty of cabinetry and countertop options to choose from that she can supply for you, or simply designing the space and supplying a floorplan is an option as well.

Angela Baker AH Design Kitchen & Bath Cabinetry & Interior Design

(519) 637-3909 www.ahdesigns.ca • angiesworld72@yahoo.ca AH Design

September, 2016

E L G I N T H I S M O N T H 29

Homestyle Decorating

Short & tall - one size does not fit all

by Renée Carpenter

It never ceases to amazing me how a couple can walk into a furniture store – he being 6’ something and she stretching to barely 5’ – and expect to find a sofa or chair that comfortably fits both of them.

Absolutely no piece of furniture will magically adjust to fit to the person that sits down in it. It is either too short for him, or too deep for her – and usually in this order. Wish I had a nickel for every time this happens!

There really is a way to ensure comfort for everyone. Several styles of chairs, sofas and motion are available for those who are either big and tall or short and small, but one size does not usually fit all. Obviously, deeper seating more comfortably accommodates those with longer legs, but is not the only factor. For those more vertically challenged, shorter seat depths with the right seat firmness allows both the back of the seat and the floor to be touched at the same time without a footstool or stack of pillows stuffed behind their back. To do so, time must be invested to find the right piece for each individual. Work with someone that understands your needs and has the capability to properly customize.

Occasionally a back cushion on a sofa or chair can be soft enough to allow a taller, heavier person to actually set back into the seat, yet firm enough to

push the small, shorter person forward, thus both being able to enjoy the same furniture piece. But lots of variables must come together (seat depth, seat cushion firmness, pitch, etc.) for this to properly happen. Should all the above miraculously fall into place, then the next few hurdles to overcome include it being the proper style desired, having the right fabric or leather that works in the room, etc. But, the chance of finding that one piece to fit everyone is slim and can become a very long and daunting task, which is not recommended.

The simplest method boils down to one single question: who sits where in this room when everyone is in their comfort zone? Formal living rooms do not count as they are generally used more to entertain for shorter periods of time and are meant to look pretty, not so much for feeling good. If company is too comfortable they may stay too long!

Understood. But the relaxing family / great room is different. Whether to watch television, read, or just hang out and relax, it must accommodate those who call it home.

Very seldom do I find where both individuals actually sit on the same piece of furniture. He either owns the recliner, and she claims the sofa, they both have their own favourite chair, or other similar arrangements. If she lives in the sofa, then she should find the sofa that fits her. Why then does it matter if he isn’t comfortable in it if he’s

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not the one that is going to be sitting on it? And if he homesteads in the recliner, then she shouldn’t even bother sitting in it because it isn’t for her. You get my point. Somewhere along the way, compromise must come into play.

Once it has been determined exactly where everyone belongs in said room, and everyone can agree on a particular style in their comfort search, the rest is easy. Find the furniture that fits you only, and then let the designer help pull the rest of the room together based on these pieces. Room layout, colour and textures must be determined to make it then look good.

Bottom line, you must be willing to step away from the mass-market and customize the perfect piece of furniture that fits you and your lifestyle.

And, no, you don’t have to remortgage your home to do so. If everyone is willing to play, we can in the end make all parties happy and comfortable – and in a beautiful environment.

This, my friend, is called teamwork in solving differences!

Renée Carpenter owns Jennings Furniture & Design & Stage It With Jennings in St. Thomas.

Duncan Watterworth is on assignment. His regular column will return next month.

• Full & Partial Dentures • Dentures on Implants • Same Day Relines & Repair • Invisible Clasps (No Metal) • Financing Available 989 Talbot Street, St.Thomas 519-631-3130 www.pisekdentureclinic.com September, 2016

E L G I N T H I S M O N T H 30

Three wine styles, my favourites this summer

by Jamie Quai

If I haven’t mentioned it recently, here is your friendly reminder – wine is a fashion item. Styles are constantly evolving, and tastes change with the whims of those with influence. I’m fortunate enough, as a wine producer and advocate, to often get a sneak peak at what’s next for the wineloving masses. While there are perks to being a little ahead of the curve, the downside should be obvious – once the wine style catches on, goodbye value.

This month I’m going to touch on three wine styles that are on my fashion watch-list right now.

I hope you discover them, love them, and stock up before everyone else realizes how delicious they are.

Northern Italian Pinot Grigio. I fell out of love with Grigio almost a decade ago. With the benefit of hindsight, I realize that the liquor stores couldn’t keep up on the volume of quality wines, given the demand from consumers. As a result, most of the selections available ranged in profile

from ‘stale beer’ to ‘watered down triple sec’.

Now the traditional producers from Northern Italy (who really own the style), have stepped up their game, distanced themselves from the plonk producers, and are back to creating wines with minerality, vitality, and that wet flagstone aroma you only get from the Dolomites.

Burgundy, lots and lots of Burgundy. It’s summer, so my tastes have been gravitating more to the whites (read: Chardonnay), rather than the reds (read: Pinot Noir). But Burgundy has been one of the first stops on a wine shopping adventure. The prices are ridiculously high, but the mystique of this most sacred of wine regions is as strong as ever. There is no value in good Burgundy. But anyone who loves wine knows that these wines require reflection, and time to savour.

If you properly enjoy a good bottle of Burgundy over several hours – it may actually be cheaper than going the movies! The region has also had three really devastating climatic events, including hailstorms and late spring frosts, from 20142016. Volumes are dangerously low, selections are

Dining & Entertainment Food & Wine thinning, and I’m stocking up.

My last go-to this summer is basically anything from Switzerland. Fun fact – Switzerland actually produces quite a bit of wine. They are known in the wine world for producing amazing Pinot Noirs, Muller Thurgau’s, Chasselas’s, and Rieslings. So if they make such amazing wines, and they produce quite a bit of it, why don’t we see them on our shelves? Quite simply – the Swiss consume almost as much as they produce. Very little is actually exported.

Remember, the majority of wine consumed here in Canada is in fact imported. Most global producers would prefer to sell it in their own markets rather than deal with our relatively bureaucratic and cumbersome system. You have to be sitting on a lot of unsold wine, and be willing to take a kick on currency exchange, to want to jump into our market aggressively.

Argentina would be an example that fits this model right now. Switzerland simply enjoys most of it themselves. Often when Swiss wines do make it here, they tend to be larger, less interesting producers. But if you time it right, there are small releases from great producers. I stock up. There are still good values here.

Enjoy the last weeks of summer!

Jamie Quai is head winemaker at Quai du Vin Estate Winery in Elgin County

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E L G I N T H I S M O N T H 31

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For more information, contact allison 519-637-0035

September, 2016

E L G I N T H I S M O N T H 32