Brite Wellness Presents:

“The beginning of knowledge is the discovery of something we do not understand.
– Frank Herbert ”
The aging population is rapidly growing, bringing new challenges and opportunities to support cognitive health and overall wellness. The art of Understanding podcast is Brite Wellness’ flagship initiative for 2025—a series that demystifies aging and offers practical insights for seniors, their families, and caregivers.
The art of Understanding is an in-depth podcast series designed to explore the journey of aging. It delves into the evolving dynamics of cognitive abilities, focusing on what to expect as these changes occur and how to maintain and enhance mental acuity.
The art of Understanding podcast is tailored for individuals approaching or already in their senior years, as well as for their loved ones and caregivers, offering insights to navigate this stage of life with confidence and compassion.
Your sponsorship directly affects lives by empowering listeners with knowledge and resources while positioning your brand alongside a trusted leader in the wellness space.
Purpose-Driven Content: Combines expert advice, personal stories, and useful tips to support cognitive health and wellness in aging.
Strategic Reach: Distributed on major platforms (Spotify, Apple Podcasts, YouTube), supported by Brite Wellness’ social media and website.
Engaged Audience: Targeting seniors, families, and caregivers— a demographic seeking credible resources for aging challenges.
Interactive Community: Features listener Q&A, and collaborative discussions to build a sense of belonging.
As a sponsor, you’ll gain exposure to an engaged audience and reinforce your commitment to health, wellness, and empowerment.
Sponsorship benefits include:
Brand Visibility: Recognition across podcast episodes, social media, and promotional materials.
Thought Leadership: Association with expert-led discussions and trusted wellness solutions.
Community Impact: Demonstrate your dedication to addressing critical aging issues with actionable solutions.
Customized Promotion: Tailored advertising and acknowledgment during episodes to align with your brand’s values.
The Art of Understanding is more than a podcast—it’s a movement to inspire and educate. Together, we can foster healthier, more informed communities.
Sponsorship Opportunities Include:
Feature your brand as the official sponsor of individual episodes.
Cost: $1000 per episode
Episode sponsors are featured on:
• Brite Wellness website with hyperlink to sponsor’s website
• Video Open & Close for each episode podcast
• All episode marketing emails
• Video trailer for each episode
Comprehensive visibility across the entire series
Cost: $9500 for 10-episode series
Presenting sponsors are featured on:
The Art of Understanding podcast is emailed to 40,000 targeted seniors.
• Presents position on The Art of Understanding landing page on Brite Wellness website with hyperlink to sponsor’s website Presents Video Open & Close for each episode podcast
The Art of Understanding Presented by marketing emails, public relations etc.
Presenting position on all video trailers for the Series and each episode
Unique opportunities tailored to your organization’s goals.
Cost: TBD
James T. Becker, PhD, is a professor of psychiatry, psychology, and neurology, Director of the Clinical Neuropsychology Center and Neuropsychology Research Program, and Associate Director of the Alzheimer’s Disease Research Center at the University of Pittsburgh. Dr. Becker’s research interests include dementia, Alzheimer’s disease, and HIV/AIDS.
Dr. Becker is a neuropsychologist with expertise in the evaluation and management of individuals with acquired brain damage, especially as it relates to neurodegenerative dementias.
Dr. Becker holds a Master of Art (MA) in Experimental Psychology from Northeastern University, a Master of Art (MA) in Experimental Psychology from The Johns Hopkins University, and a Doctor of Philosophy (PhD) Educational Psychology from The Johns Hopkins University.
He is the author of hundreds of scientific publications in areas ranging from alcoholinduced memory loss, to HIV infection, to Alzheimer’s Disease, and sports-related concussion. He has close professional and personal ties with the ACE Alzheimer Center Barcelona and was the winner of the 5th FUNDACIÓ ACE. JOAN BOADA & MERCÈ ROVIRA AWARD. Professor Becker is the Chief Executive Officer of Brite® Wellness, Inc.
Anto Bagić, MD, PhD is a quadrupleboarded neurologist with five fellowships: Epilepsy, Clinical Neurophysiology-EEG, Sleep, Magnetoencephalography (MEG) and Clinical research.
He has been a chief of the Epilepsy Division at UPMC, director of the UPMC Epilepsy Monitoring Unit, director of the University of Pittsburgh Comprehensive Epilepsy Center, director of the UPMC MEG Epilepsy Program, and chief scientific advisor of MEG Research.
Dr. Bagić is also a professor of Neurology at the University of Pittsburgh SOM. He received his MD, MSc and PhD from the University of Zagreb (Croatia) and completed a residency at Georgetown University Medical Center, followed by the fellowships at the National Institutes of Health.
He has published close to 300 articles, abstracts and book chapters and is a member of multiple professional societies.
Dr. Bagić is one of the five founders of the American Clinical MEG Society and is known internationally for spearheading a publication of the world’s first clinical practice guidelines for Clinical MEG and for his sustained efforts on improving clinical MEG practice.
1. The Art of Understanding: The Journey of Aging
2. What is the Normal Aging Process?
3. How Memory Works
4. What Does Executive Function Mean?
6.
5. How Do We Process Music? You Received the Diagnosis, Now What?
8.
7. The Role of a Caregiver What Resources Do I Need as a Caregiver?
9. John, Maggie, and Art as a Salvation: A Case Study
10. Caring for the Caregiver
“Understanding comes through communication, and through understanding we find the way to peace.
– Ralph C. Smedley ”
Partner with Brite Wellness to create a lasting impact. Let’s collaborate to bring The art of Understanding to life and champion a healthier future for all.
Email: info@britewellness.net Website: britewellness.org Together, we’ll make every stage of life one of growth, understanding, and vitality.