Welcome Winter 2019
A Note from Filip Geeraert
THE NEXT
FAST FORWARD TO THE FUTURE Our company’s first 50 years have been marked by tremendous growth made possible by the collective efforts of our colleagues, you our customers, and the greater Deceuninck community. As we look ahead, to the Next 50, we should be inspired by our ability to make tremendous advancements that improve our lives. We don’t need to look further than the web as it stands today – a moon shot when compared to the original ARPANET.
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Deceuninck is applying that same innovative spirit to build the future.
Our beginnings in the US were humble. We started out as “Dayton Extruded Plastics” in 1969. The product? Machined plastic and paper cores for computer ribbons! And in that same year, the first communication between two computers was sent and received across the ARPANET, a precursor to the Internet.
Thank you for being part of our first 50 years. Here’s to the Next !
t’s hard to believe that 2019 marks Deceuninck North America’s 50th anniversary. I’ve been with Deceuninck myself for nearly 21 years — both in the states and in Belgium — and it doesn’t seem possible that much time could have passed. It’s gone by in a blink.
In 1997, the Deceuninck Group acquired the North American operations. By then, of course, Dayton Extruded Plastics had gone on to become the first extrusion company to develop the dual durometer sash glazing of insulated glass. DEP also introduced capstock brown to the vinyl window market.
No one can say for sure what the next 50 years will hold. But we can say with certainty that our company’s foundational purpose of building a sustainable home will be driven by a constant commitment to innovation, design and sustainability.
Sincerely,
Filip Geeraert President and CEO Deceuninck North America
th Anniversary
Dayton Extruded Plastics moves from Farmersville to Springboro, Ohio in an expansion. (Dayton Daily News, August 29, 1984)
Dayton Extruded Plastics is listed in Inc. Magazine as one of America’s 500 fastest-growing private companies.
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(Journal Herald, November 28, 1984)
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Dayton Extruded Plastics makes its move from Dayton, Ohio. (Dayton Daily News, October 23, 1993)
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Remember how a little, spotted owl sent lumber prices literally through the roof ? This article mentions the controversy as a reason for the increasing popularity of vinyl. (Cincinnati Enquirer, May 20, 1995)
Alcoa sells Dayton Technologies to Belgium based Deceuninck. (Dayton Daily News, March 1, 1997)
“ Alcoa sells Dayton Technologies to Belgium based Deceuninck. (Pittsburgh Post-Gazette, February 19, 1997)
Great company that was founded by Richard Hensley and Robert Buhrman (of Dayton Extruded Plastics)!
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– Darwin G. Brown, former President and CEO of Dayton Extruded Plastics on Deceuninck NA’s Facebook page
Only four years after the move to Monroe, Dayton Technologies needs to expand its facilities. (Cincinnati Enquirer, June 25, 1999) 3
A nice, condensed history of Dayton Technologies runs in the local paper.
(Cincinnati Enquirer, September 21, 2001)
The era of vinyl /composite decks and rails. (Dayton Daily News, January 16, 2004)
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One of the most memorable moments was the grand opening of the Monroe facility in 1995. That marked our move from a smaller extruder facility moving into a facility with much greater capacity. I hope that we can continue building a company that is strong and furthers our position as a major player and influencer of high-quality window and door products into the future. Personally, I’m passionate about bringing in the next generation of employees and creating an exciting environment for them to participate in and be part of.
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– Jon Hauberg, Director of Product Research and Development, Deceuninck NA (Monroe)
The Fernley, Nevada era begins. 4
(Reno Gazette-Journal, September 22, 2015)
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Memories prior to 1994? Going to Monroe with another supervisor and two plant managers to sit down each week and plan the Monroe Production area. The first line to run a profile at Monroe was a memorable day.
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– Lennie R. Norris, Testing Technician, Deceuninck NA (Monroe)
Shovels all around! (Reno Gazette-Journal, September 23, 2015)
The Reno Gazette-Journal puts the opening of the new Deceuninck NA plant in Fernley on its front page.
(Reno Gazette-Journal, October 26, 2016)
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An article proving manufacturing in America is alive and well. Especially at Deceuninck’s plants. (Journal News, April 16, 2017)
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When the decision was made, we purchased our Monroe Plant – that was the most memorable for me. Although our company had grown by leaps and bounds, that moment is when it felt world class. Watching it come together and then moving into the facility – felt like we were all a part of something exponentially larger than anything before. Realizing how much of a family we have become, how good we are at what we each do for our company, and all we have been through together over the years is the foundation of our pride and history. My hope for the future of Deceuninck is that we remain focused on becoming the global leader of supplying extruded and pultruded profiles, designing new leadingedge fenestration and other products. And that we continue to foster and introduce the next generation of 30-year plus colleagues to the industry so that the work will carry well beyond our years.
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– Dennis Cox, Testing Lab Supervisor, Deceuninck NA (Monroe)
WHERE WILL T HE NEXT YEARS TAKE US? 6
Project Profile: A SUPERIOR EXPERIENCE CARRINGTON AT LINCOLNWOOD
PROJECT-AT-A-GLANCE
• WHO:
South Bay Partners
Deceuninck North America
Lindsay Windows Illinois
New Tech Exteriors, Inc.
Hall Construction
• WHAT:
(Lincolnwood, Ill.)
• WHY:
The new construction of a 485,000 square foot, four-story independent living, assisted living facility included installation of 980 windows and 125 patio doors Energy-efficient windows with Innergy® Fiberglass Reinforcements at the locking meeting rails provided higher security
Double-strength glass and sound glass customization needed for select units
Window design created an exterior look to match owner expectations
• PRODUCT: Windows: Single hung and slider window units
Doors: Eight-foot patio doors
Color: White
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next? WHAT’S
A L O O K A H E A D.
Here are some of the broader building trends to expect this year, and into the future:
Sustainability
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ustainable building practices will continue to gain importance. Today’s sustainable construction features building designs aimed at bringing natural light into the center of a building. Or in using materials, like vinyl, that can be recycled at the end of their life span. Millennial consumers’ increasing interest in sustainability will require forward-thinking companies to step up with creative solutions.
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Industry-University Collaboration
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niversities and manufacturers have long teamed up to develop projects or further technology. But until recently, this was limited to a few select partnerships. It’s expected that these collaborations will grow in 2019 as both sides seek to use the resources and expertise of the other. Soon it will be more common to see brand new technologies put to practical applications in rapidly spun-up prototypes.
Home Improvement and Remodeling
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uilders and contractors need to take remodeling even more seriously. This industry segment is up 8% over 2018 to a whopping $210 billion. Look for this number to continue to rise in 2019 as we face vastly different drivers in the market. For example, home prices are still rising, but wages are finally increasing, and there’s low unemployment. So demand should remain strong and drive home improvements that are way above average.
Millennials Buying Homes
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illennials made up 34% of American homebuyers in 2017, and that number is expected to keep growing. Around 70% of millennials expect to live in single-family homes by 2020, according to a recent study. By sheer number, the generation is huge – 92 million – making them the largest generation of possible homebuyers we’ve seen in a very long time. As millennials continue to move from renting to buying, catering to their needs will become critical. And their needs continue to surprise everyone. Think they only want chic city dwellings? Think again. Many of them prefer the suburbs and “modern traditional” homes.
3-D Printing and Pre-Fab
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atural disasters and weather hazards are occurring with greater force and frequency, calling for homes that have better resilience, safety, and durability. This is creating a market for cementitious sandwich panels that can stand up to wildfires, hurricanes, seismic events and tornadoes. And 3-D printing is getting in on the game too. 3-D printing prototypes of small buildings have led to molds used to precast concrete facades. Some insiders believe the next couple of years will be the tipping point for factory fabrication of pre-assembled house sections. 9
Renolit offers a new extended warranty.
THE WARRANTY ON EXTERIOR FILMS HAS BEEN EXTENDED FROM 10 TO 20 YEARS.
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eceuninck NA is pleased to announce that late last year, Renolit extended their warranty on their exterior films from 10 to 20 years. In addition, Renolit has introduced some new colors that few, if any, in the industry have matched.
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We continue to see darker colors like Midnight Black gaining in popularity. In response to that trend, Renolit’s new Anthracite Grey, a modern, darker grey will be added to our existing color palette, which already includes Renolit’s Midnight Black, Bronze and Metallic Silver.
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IN THE NEWS:
2018
READERS’
CHOICE
INDUSTRY BUZZ
Applause Gathers Around the Year’s Best Products December 2018-February 2019 by DWM Magazine From components and glass, to tools and add-ons—every year, our editors gather and report on the products they feel every door and window company should know about. Each fall we put those selections to the ultimate test, when we ask DWM’s readers to weigh in.
Gathered from every issue, we organized products into 22 categories, then summoned our readers via email and social media to participate in a digital survey, selecting those they feel are most noteworthy and significant. In addition to their votes, respondents were also encouraged to provide feedback, informing us of what they see as the most important factors for our editors to cue in on going forward. As a special thank you for their participation, we awarded one lucky respondent, selected at random, with a $100 gift card. And now, without further adieu, the 2018 Readers’ Choice Awards go to:
WINDOWS:
PROFILES:
Deceuninck Rovex Xtreme Fiberglass
Deceuninck Revolution XL
With performance that company officials say is as much as 700 times better than other materials, chances are it was thermal performance that made Deceuninck’s Rovex Xtreme Fiberglass window mullions a key choice among readers. With the same technology that goes into its lnnergy rigid thermal reinforcements, company officials say its new mullions provide an excellent alternative to aluminum. Visit www.dwmmag.com/
Of all the door and window profiles we wrote about in 2018, none received more votes than Deceuninck’s Revolution XL. Whether it’s the wide range of available products, including tilt and turn, and tilt and slide configurations, or the product’s ability to cover remodeling, replacement and new construction, Revolution XL was voted the most significant option among door and window profiles. Company officials point to the system’s compression seal technology for its ability to resist air and water infiltration, while also providing high thermal, acoustical and hurricane performance. 11
IN THE NEWS:
INDUSTRY BUZZ Continued
Treat Customers Like the Individuals They Are February 5, 2019 by Filip Geeraert THE TALK... I Strategies & Practices Walker, a trend-setting customer experience consulting firm, recently did a study that asked professionals: Which changing customer expectation will have the greatest impact on your business in the future? While “speed” would seem to be the biggest customer pleaser in today’s “get it now or else” marketplace, it was edged out by “personalization.” For customer experience folks, personalization is the one customer expectation they predict will grow the most between now and 2020. The reality is we all want to be treated like an individual. We want the companies we do business with to value us as a person, not a number. And, it doesn’t just apply to customers. It’s also about employees, partners, investors, our community, and so on.
it’s not impossible. That’s because it’s not the responsibility of just one department. A move towards personalization needs to involve everyone in the company—sales, marketing, account teams, product development, factory production, invoicing, and not just customer support. Put simply, personalization is about humanizing the experience of working with your company. To do this, it is important to have an intimate understanding of customers and the companies they serve. This is just one of the many reasons we listen closely to the voice of our customers, which influences everything we do. After all, customers are taking note of companies that focus just on bottom-line profits and those that focus on people and profits.
Offering a personalized experience isn’t easy. It requires a complete, integrated view of the customer, which is challenging for most. But
Filip Geeraert is president and CEO of Deceuninck North America. He is a hands-on, results-oriented executive with broad experience in all aspects of the business, including developing business strategies and financial management.
Innovation. Design. Sustainability. At Deceuninck North America, we focus on each of these prime directives in all that we do – from manufacturing our products to interacting with our customers. It is all part of Building a Better Tomorrow. www.DeceuninckNA.com