KIDOLOGY TREND ANALYSIS AUTUMN/WINTER
2014
01 02 03 04 05
TRENDS:THEME KEY ITEMS COLOUR FABRIC:DETAIL PRINT:PATTERN
T R E N D BOARDWALK EMPIRE INSPIRATION: 1920’S Men’s traditional tailoring. Pocket squares are sewn into the seams Items with soft and washable fabrics such as cotton velvet, and cotton/wool tweeds keep the pieces flexible for boyswear. For girls, airy and flowing dresses feature glamorous sequins.
01
T R E N D ANIMAL PLAYTIME
Everyday hoodies, vests and onesies, and add playful details such as built-in ears or a tail for boys and girls. Intarsia animal faces and 3D add-ons update the usual screen printed styles.
T R E N D
GRUNGE SCHOOL Back-to-school items are updated with a nod to 90s grunge. Buttondown shirts with patches, trompe l’oeil graphics and the perennial pleated school girl skirt are paired with cardigans, bomber jackets and combat boots.
T R E N D
WINTER GARDEN
Asymmetrical hems and skinny overalls are key shapes for this theme, alongside detachable 3D elements, fabric-blocking and all-over ditsy patterns.
KEY ITEMS
02
THE BLAZER
THE CLASSIC CARDIGAN
THE COLOURED SKINNY
COLOURS
03
COBALT
CANDY PINK
WASHED DENIM
FABRIC
04
LEATHER
VELVET
05
FAIR ISLE
P L A I D
STRIPES