Nū Marketing Report

M A R K E T I N G R E P O R T F O R N Ū

P R E PA R E D

B Y

E L I S S A

N O V E M B E R

F LY N N

2 0 1 6

2

Fi g u r e 1

C

O

N

T

E

N

T

S

Executive Summar y

4

Industry Situation

6

Market Situation

10

Competitive Situation

11

Consumer Profile

24

Brand Analysis

28

Marketing Mix

30

Integrated Promotional Strategy

32

Conclusion

36

Appendix Bibliography

40

List of Illustrations

41

3

E S

X U

E

M

C

U M

T

A

I

R

V

E Y

This repor t intends to decipher a gap in the publishing market, and identify how that space can be utilised by Nū. Through exploration of the current publications a n d p l a t f o r m s i n t h e i n d u s t r y, a n a l y s i s o f N ū’s b r a n d c h a r a c t e r i s t i c s a n d i d e n t i t y will pin point how the brand can succeed against their competitors. Using analytical t e c h n i q u e s s u c h a s S W OT a n a l y s i s f o r N ū a n d its main competitors will allow comparison of their strengths and weaknesses.

Fi g u r e 2

4

5

I N D U S T R Y S I T U AT I O N

M

A

C

R

O

E N V I R O N M E N T NĹŤ is an SME company positioned i n t h e Fa s h i o n i n d u s t r y w i t h i n t h e L i f e s t y l e m a r k e t . Wo r k i n g c l o s e l y with

independent

ar tists,

record

labels and venues, the initiative works to promote unconventional and of

unruly their

c a r e e r.

organising making curating

artists

at

the

Specialising

progressive

print of

in

shows,

publications

exhibitions,

community

start

the

and loyal

consumers

will

allow NĹŤ to set in place a unique system, whilst promoting a more sustainable outlook on life. This enables them to introduce a large and

diverse

young

audience

to

the fashion, music, ar t, film and photography that they trust.

6

“ While the online versions have a couple of advantages over fashion magazines— they are constantly updated with news, they are much cheaper to produce, and t h e y o f f e r a “p e r s o n a l ” a n d “a u t h e n t i c ” extension of the magazine—the printed fashion magazine is valued for its tactile q u a l i t y. T h e p h y s i c a l i t y o f t h e n i c h e fashion magazines and their sensual q u a l i t y. . . i s h i g h l y v a l u a b l e t o r e a d e r s who treasure niche fashion magazines as both material and symbolic objects.

Not only do readers collect and keep the magazines as references, they cherish their book-like quality and “s t y l e” t h e i r h o m e s a n d o f f i c e s w i t h them. More to the point, the digital and the printed versions coexist and offer not only different content but also r e n d e r d i f f e r e n t t y p e s o f r e a d i n g . S o, while the abundance of online fashion publishing has led to speculations on the death of the printed fashion press, the physical quality of niche fashion magazines matters greatly to both their c o n s u m p t i o n a n d p r o d u c t i o n .” ( Ly n g e - J o r l e n , 2 0 1 2 , p g 5 )

Fi g u r e 3

7

P

P

O

L

I

- Increase

T of

I

C

income

A

L

tax

of

consumers may affect sales, as publications and events are not essential to ever yday living - Brexit:

laws

and

regulations

E

are likely to change; over the

E C O N O M I C A L

past years it has grown into a

- The cost of the publication and events

single market, allowing goods and

people

to

move

around

exchange

may

impact how people spend their

to book/work with international

money

affect

h o w p e o p l e s p e n d t h e i r m o n e y.

in target market if they are

current

threat

level

or

for

UK is Severe. This could result in

spending

have

of

recently

- The

I

A

concern

of

Religion or culture of target audience

may

affect

Commerce has decreased its

international market and ease

GDP growth forecast from 2.6%

of travel, lack of sales of fashion

to 2.2% in 2016, and 2.6 to 2.3%

and

and

in 2017 post Brexit, resulting

people becoming more reluctant

in lower than expected growth

topics

to leave their homes for outings

in household consumption and

become less popular

unessential to ever yday living,

ser vices.

magazines

-

such as music events.

- T h e

risks

associated

with

positive or negative effect on

-

-

Lifestyle of demographic will affect their disposable income

- Change

-

in

trends

meaning

of

magazine

expected to grow 7.2% in 2016

connection to the brand

the brand, and/or restrict trade

will

of products or places that can

habits

affect

their

restrict ability to trade.

American Election may have an affect on how bands and ar tists are able to work in collaboration in the UK.

8

spending

may

Change in consumer attitude affecting

Cost of rent for target market

their

interest in the platform

The UK business investment is

and 7.4% in 2017.

legislation change can have a

for

claimed to recycle all the time

closure of borders lowering the

lifestyle

L

- In 2013 74% of households

become

Chambers

C

sustainability

-

British

O

- Rising

people

unemployed

international terrorism in the

S

S

- UK unemployment rate, will

Po s t B r e x i t i n f l a t i o n w i l l a f f e c t

- The

-

rates

unrestricted, it may be harder

musicians and ar tists.

-

- Fa l l i n g

their

emotional

E

L

T

L

T E C H N O LO G I C A L - Social

media

expanding

online

presence -

Online marketing through social media

free

of

charge,

with

E

- Shipping

G and

A traffic

L laws,

will affect how the company

platforms

companies

ENVIRONMENTAL

distribute their products.

-

-

Carbon footprint

-

Sustainable paper and ink

-

Recycling at events

- Bad

w e a t h e r,

consumer

unlikely to want to leave the house to purchase publication or attend events

Changes in environmental laws may affect shipping, paper and ink supply/usage

options to sponsor and expand later - Interactive

consumer

relationship

through

promotional

strategies

online and

social media -

Online magazines may be more convenient for consumer

Fi g u r e 4

9

M A R K E T S I T U AT I O N Fi g u r e 5

M I C R O E N V I R O N M E N T Operating

within

the

publishing

s e c t o r, o n e o f t h e b r a n d ’s m o s t unique characteristics is the tie of

their

quarterly

publication

with their weekly events, allowing consumers access to printed media, shows and events, as well as other perks. The platform runs online, in

print

and

physically

through

its weekly immersive events such gigs, exhibitions, club nights and f i l m s c r e e n i n g s . Ta r g e t i n g y o u n g and creative inquisitives alike, the b r a n d a i m s t o p u l l i t ’s c o n s u m e r away from behind the screen of the digital world and catapult them b a c k i n t o r e a l i t y t h r o u g h i t ’s t a c t i l e publications and var ying events.

10

C O M P E T I T I V E S I T U AT I O N

W

S S

T

R

E

N

G

T

H

W

Creative

E

A

K

N

E

S

S

D o e s n’ t h a v e a f o l l o w i n g o r e s t a b l i s h e d c l i e n t

Collaborations with ar tists Clean website and branding

base as it is a start up

Publication: Quar terly

Lack of backing money

Regularly updated social media

Incomplete website

We e k l y e v e n t s

Has not formed a good reputation for itself

Support of local and emerging artists and

yet as it is new

musicians Links to social media on website Publication

themes:

fashion,

music,

youth

culture, ar ts, design Online playlists Publication Preview on issuu

O

T

O P P O R T U N I T Y

T

Membership/subscription for publication and

Other printed publications could be more

events

accessible

Expanding fur ther across the UK and Europe

Limited use of Social Media may hinder

Blog

online engagement

Digital publication to purchase online Learning

from

readership

through

real

engagement to enhance publication further

11

H

R

E

A

T

C S

O I

M T

P

E U

T A

I T

T

I I

V O

E N

Looking at other fashion and music magazines and platforms, t h e r e i s a w i d e r a n g e t o c h o o s e f r o m . O n e o f “p u b l i c a t i o n s ” unique selling points is their persistence to find and support emerging ar tists; therefore their competitor will be doing s o m e t h i n g s i m i l a r. T h i s e l i m i n a t e s s o m e w e l l - k n o w n m a g a z i n e s that only promote fully established and popular music/ar ts.

T h e b r a n d p o s i t i o n i n g g r a p h i d e n t i f i e s N ū’s m a i n c o m p e t i t o r s through its use of the axes for type of fashion featured: High fashion or vintage/street style and high or low variety of events, Crack, Huck, and Subbacultcha are the main competitors for Nū.

12

Fi g u r e 6

VA R I E T Y E V E N T S

O F

Clash Subbacultcha Kaltblut

Huck

NÅ«

Crack

Betty V I N TA G E , S T R E E T S T Y L E

H I G H FA S H I O N i-D

Beat Dazed and Confused Wo n d e r l a n d Fu s e d Oyster Notion

Rough Idol

Pylot

Flux

L O W VA R I E T Y / N O E V E N T S

13

C

O

M

H

P

E

U

T

I

T

C

O

R

K

Huck Magazine have a similar ethos to NĹŤ and are also targeted at millennials, suppor ting independent culture, people and movements that go against the n o r m a l f l o w. H u c k s e e k s o u t f r e e t h i n k e r s , r o a m i n g t h e globe to document grassroots counterculture as it unfolds with those who are bursting with new thoughts and ideas. Their focus is on bike and board spor ts, Fi g u r e 7

travel, perspectives and ar t and culture, which include: a r t , m u s i c , p h o t o g r a p h y, p r i n t , s t y l e . T h e i r s i t e i s v e r y accessible with a vast array or information, opinions and creativity ; this runs alongside their print magazine produced ever y two months and available to buy for ÂŁ6.

14

S

S

T

S

R

E

N

G

T

H

W

Strong principles

E

W

A

K

N

E

S

S

Unable to view magazine online

Concern for the environment Nice branding Easy to navigate and aesthetically pleasing website Print magazine looks nice Social media accounts on website Fr e q u e n t l y u p d a t e d s o c i a l m e d i a Informative

O

O P P O R T U N I T Y

T

H

T

R

E

A

T

Pe o p l e o n t h e r o a d ( p a r t o f t a r g e t m a r k e t ) Curating exhibitions and gigs

will be unable to obtain copies of the

Music playlists curated by Huck

magazine Other more specific magazines competition

15

Fi g u r e 8

S

U

B

B

A

C

U

L

T

C

H

A

Having begun in 2005, Subbacultcha have formed their brand identity and refined it over the years, resulting in an identifiable niche style evident in their publications and online. Their unique membership system allows consumers to fully engage with the initiative without costing too much, the membership is not something that is available in the UK and for such a small price. It is unknown if it is something that would even be considered here, however it opens the spectrum of the audience and members to a wide range of creative and inquisitive people from an array of backgrounds and ages. The tone of voice reflects through the brand visuals, which are laid back and organised.

16

S

W W

E

A

K

N

E

S

S

Not in the UK

S T R E N G T H Knowledgeable of their field

O

Stylish Creative Collaborations with ar tists Clean

likeable

website

and

branding Non discriminative Publication:

NL

Q u a r t e r l y,

BE

monthly Regularly updated social media Shows and Events Support

Expanding fur ther across Europe

of

emerging

O P P O R T U N I T Y

local artists

and

Explore and feature the style and fashion of the

and

target market

musicians Monthly membership available with good perks Links to social media on website

T

Belgian division Publication

themes:

trending

music, youth culture, ar ts, fashion and design Publications on Issuu.com • Radio

show

and

online

playlists • Blog

T

H

R

E

A

T

Could be cliquey Other

printed

accessible

17

publications

could

be

more

C

R

A

C

K

Crack is an independent platform for contemporar y culture, music and ar t, realized through their free monthly printed publication, as well as regularly updated website. Beginning 7 y e a r s a g o, t h e p l a t f o r m n o w h a v e 7 0 i s s u e s t o t h e i r n a m e , each growing and changing. Primarily music based, Crack magazine is a fountain of knowledge of old, new and aspiring musicians, laid out beautifully in a large newsprint style publication. Each issue features an ar tist print in the center fold, often full colour poster style illustrations.

Fi g u r e 9

18

S

T

S

R

E

N

G

T

H

W

E

A

W K

N

E

S

Knowledgeable

Not easy to find printed publication

Creative

All events Bristol based

S

Collaborations with ar tists Clean branding Fr e e P u b l i c a t i o n Regularly updated social media Shows and Events Support of emerging and established musicians Links to social media on website Publication themes: music, culture, ar ts Publications on Issuu.com

T

O O P P O R T U N I T Y

T

Expanding fur ther across the UK and Europe

Other printed publications could be more

Explore and feature the style and fashion of

accessible

the target market

19

H

R

E

A

T

C R

O

M E

Although

P

V

Huck

aspirations,

the

E

T I

I

T E

O

R W

and

Nū

have

similar

two

function

slightly

differently ; Huck is mass market, covering global ar ts and culture, whereas Nū hone in on local communities. Both have a keen eye for creative ability and finding idiosyncratic

talent

amid

a

crowd

of

m o n o t o n o u s n o r m a l i t y. A s N ū a r e a s m a l l e r organization, the ser vice of the website and publication all feel more personal, despite being accessible to thousands of

people.

Subbacultcha

is

a

strong

influence to Nū however it is only run in Amsterdam and Brussels, with a stronger focus on music and ar t with less fashion.

S u b b a c u l t c h a w o r k s w e l l i n a c h i e v i n g i t ’s goals, however fashion is not a feature in the Dutch division but the style of the brand is ver y strong. Crack is ver y focused o n m u s i c o f a l l k i n d s g l o b a l l y, a n d t h e i r magazine is full of upcoming events and promotions, which can distract from the content.

20

Fi g u r e 1 0

21

“Nū is a platform exploring fashion, m u s i c a n d c re at i v i t y.

Through our quarterly printed publication and fortnightly immersive events held in Brighton, we will entice you from behind the screen of the digital world and catapult you back into r e a l i t y .”

22

Fi g u r e 1 1

23

C P

O R

N O

S F

T G

U I

A R

M L

E E

R O

G U

R :

E P

T :

They are young and educated with a soft spot

for

fashion

and

the

arts

with

an

eclectic taste in music. As well as sharing a love for print publications, they share the commitment and suppor t for young, up-and-coming comprised

of

ar tists. mostly

The

audience

ar tists,

is

musicians,

readers, writers, students, and professionals working in creative industries and media.

B C

R M

O

A U

M

N N

I

D Y :

T

These people represent the ideal audience of

the

brand. They

are

a

dynamic

and

complex community of people passionate about

music

platform

and

through

publication

and

art, the

supporting purchase

regular

of

attendance

the the of

events. They challenge and inspire, as the future of the brand is gradually moulded.

24

Fi g u r e 1 2

25

26

T H E D E F I N E D M A R K E T A R E :

TA R G E T

18-35 Location: London, Brighton Creative Cultural Individual Pa s s i o n a t e Eager to learn Enjoys:

music,

art,

travel,

fashion,

reading,

keeping up to date with current affairs, festivals, a good party

M

U

S

I

Va r i e d t a s t e Ta m e I m p a l a Mac Demarco David Bowie The Maccabees Fo a l s Beach Baby The Cure The Black Keys Khruangbin Connan Mockasin

B R A N D S : Vintage Fi g u r e 1 3

Charity Shops Urban Outfitters Zara

27

C

:

B R A N D

BrBra

nd

in

a

i ct

a

nd

p

a Br

A N A L Y S I S

Collaborations with ar tists and musicians

on

s er nd

a on

lity

Immersive

Yo u t h f u l b u t m a t u r e

events

Stylish

es valu

Intelligent

Gender neutral

Brand E ss

en

Mindful Responsible Engaging

Sharing and acknowledging fashion and music innovations

ce

Aware of the good and bad in the world around us

Inquisitive We b s i t e

Appreciation for new and old Seeking to learn and constantly improve as a brand and community

Immersive

Informative Sociable Conscious of environmental and ethical issues

Publication

Low usage of Social Media - only to boost events and info related to publication/brand

Fi g u r e 1 4

28

29

M A R K E T I N G

P

L

A

C

M I X

E

The brands physical home is in Brighton as this is where their events are held, however the publication also explores ar tists

Nū will be sold in selected stores,

P H Y S I C A L E N V I R O N M E N T

such

The brands events are held in a

locally and from around the UK.

as

independent

coffee

shops, clothing and music stores

P R O M O T I O N

variety of independent venues

such

main

is

across the city of Brighton and

as

Urban

Outfitters,

to

promotional

reflect on the style of magazine.

through

Social

Hove, this is where the platform

The publication will be available

M e d i a ; Fa c e b o o k , I n s t a g r a m a n d

is brought to life. The brands

to purchase online through their

S p o t i f y. T h e y u s e s o c i a l m e d i a t o

online

coherent

awakening

connect and engage online with

globally to consumers who wish

presence,

t h e i r c o n s u m e r, w h i l s t i n f o r m i n g

to follow the brand but are unable

and adhering to the needs of

their

event,

to get to Brighton for the events.

the target market. The opening

creating a buzz and anticipation

The publication is also Brighton

page of the website takes you

around

Their

based representing local talent

to

which

social media accounts are ver y

but with featuring ar tists and

includes drop down menus for

clean, often with promotional

musicians,

“A b o u t ” “ Fa s h i o n” a n d “ M u s i c ”,

images or professional looking

not always hail from the area.

the

photographs, but in a style that

The publication can be found

media

makes the images personal as if

in selected stores appropriate

b a d g e s f o r Fa c e b o o k , I n s t a g r a m

the photographer is capturing

to

a n d S p o t i f y, w h e r e t h e b r a n d

their

independent

connects with the consumers.

hanging out.

the

will

We b s i t e ;

brands

their

home

bottom have

online

of their

screen

the

homepage

social

their

strategy

product

each

group

of

use

of

and

event.

friends

whilst

the

presence

allows

however

brand

30

they

beginning magazine

Magazine Brighton.

access

may

with store

P

R

The

products

a

O

package

D of

of

Publication

U Nū the

and

immersive

C

T

come

as

quarterly for tnightly

events,

which

will

allow the consumer to connect with the brand. The products and visual elements of the brand are of consistent styles and mood; photography is usually playful, relaxed or thought provok ing.

“Publications” tone of voice is intelligent,

but

relaxed,

their

passion for the subject flows through their words, reaching out to their audience. They are not

P

E

O

P

L

E

overly

asser tively

formal,

but

with

range

a

write of

P L A C E M E N T The

publication

product

is

p l a c e d i n t h e P u b l i s h i n g s e c t o r, within the fashion and lifestyle market,

with

its

physical

placement in a selection of independent coffee shops and

The people of Nū are aged around

vocabular y allowing the reader

18-35, a mature yet young and

t o t a k e t h e i r t o p i c s s e r i o u s l y,

optimistic audience, they enjoy

sometimes with a subtle sense

informative editorial but with a

o f h u m o u r. Ty p e f a c e s a r e s t e a d y,

touch of playfulness. The brands

with the same fonts used online

tone of voice relates directly to

and in print. Overall the brand

the target audience, who follow

uses minimal layouts and concise

the platform for their knowledge

colour schemes making features

and creative offerings. The people

clear to read and differentiate

P

in the brands imager y are within

between.

the

The price of the publication

the target market; portraying the

publication will be on 190gsm

will be £4, this may be subject

openness of the platform, as they

c o v e r a n d 1 5 0 g s m i n n e r, t h e s i z e

to change in accordance to

are not all professional models,

is 260mm x 327mm, this is larger

alteration of print type and

t h i s e l i m i n a t e s e x c l u s i v i t y.

than A4 but smaller than A3.

paper stock.

The

format

31

of

retailers with high reputation to

ensure

quality

of

consumers the

the

product. The

publication will first be sold in store and online at Magazine Brighton, online on the brand w e b s i t e a n d o n S t a c k . c o. u k .

R

I

C

E

I N T E G R A T E D S T R A T E G Y The

brand

awareness active

will

posts

build

through

their

social

media

with

regular

accounts,

P R O M O T I O N A L

engaging

with

consumers and acting as promotional Their

platforms.

Fa c e b o o k

account

will build brand persona communicating upcoming events,

exciting

features

and new content online whilst

bringing

brand

to

life

“p u b l i c a t i o n s �

the online.

Instagram

account will be carefully curated

to

convey

visual

elements

the and

aesthetics of the brand, this will be relatable to the consumer and be relevant to upcoming events and content.

Promotions website

through

will

upcoming

the

focus

events

on

using

banners and image links; using

filmic

based

and

image

responses

to

events and content of the publication. The will

also

be

website

used

for

consumers to find relevant information on the brand and events, whilst relaying and informing their brand identity and

through

videos

that

images relate

to their ethos and their t a r g e t c o n s u m e r.

32

Fi g u r e 1 5

33

The launch of the brand will be promoted

online,

physically

and

through word of mouth to create a buzz and anticipation, culminating w i t h a l a u n c h p a r t y. T h e i m p a c t of the initial launch will engage consumers, with the launch par ty widening the brands audience. The launch par ty will give consumers more information on the brand and an idea of how it functions and its

persona;

attendees

opportunities

to

gain

will

have

exclusive

benefits to future events, star ting a r e l a t i o n s h i p w i t h i t s c o n s u m e r.

The

launch

party

will

act

as

a

catalyst for future events welcoming collaborators,

venue

owners,

musicians, ar tists and consumers to the brand. Sponsors would be kept to a minimum and carefully selected so as to only support the brands ethos

and

independence.

After

the initial launch, the publication will be available to buy online on t h e b r a n d w e b s i t e a n d S t a c k . c o. u k , and

physically

through

Magazine

Brighton, beginning in Spring 2017.

The

Social

media

accounts

will

become gradually more active in the months preceding the launch, with posts starting December 2016.

Fi g u r e 1 6

34

35

C

O

N

C

L

U

S

I

O

N

To c o n c l u d e w i t h c o n s i d e r a t i o n s t o t h e sections covered in this repor t, a gap in the market has been identified; through analysis of competitors it has been found there is space for NĹŤ to develop as a platform.

Subbacultcha was identified as a main competitor but does not run in the UK, this makes it a main influencer to the brand and example of how a similar platform can be run. Huck and Crack have similar but var ying approaches to the publication market providing a space for NĹŤ to take their own approach and differentiate themselves from the platforms already available.

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Fi g u r e 1 7

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L I S T O F I L L U S T R AT I O N S Fi g u r e 1 Kassassin Street band photo layer Scan from Sketch book Fi g u r e 2 Kate Moss layer Scan from Sketchbook Fi g u r e 3 Double layer collage Scan from sketchbook Fi g u r e 4 Tw o t o n e i m a g e

by Elissa Flynn Fi g u r e 5 Luke Matthews

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Fi g u r e 8 L o g o. ( 2 0 1 6 ) . [ i m a g e ] Av a i l a b l e a t : h t t p s : / / v o o r u i t . b e / c m s _ f i l e s / I m a g e / L o g o’s / S U B B A _ 2 0 1 5 _ B L K . p n g [ A c c e s s e d 1 0 S e p. 2 0 1 6 ] .

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(2016). [online] Av a i l a b l e at: https://image.issuu. com/150907094412-65f54abdc3299363162c03a1bead2d3c/jpg/page_1.jpg [ A c c e s s e d 1 0 S e p. 2 0 1 6 ] .

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Fi g u r e 1 0 Kassassin Street Scan Fr o m s k e t c h b o o k Fi g u r e 1 1 A m u s e m e n t Pa r k . ( 2 0 1 6 ) . [ i m a g e ] Av a i l a b l e a t : h t t p s : / / w w w. f a c e b o o k . c o m / S u b b a c u l t c h a N L / p h o t o s / a.10154222101150505.1073741875.124068940504/10154222101870505/?type=3&t 39

h e a t e r [ A c c e s s e d 1 0 S e p. 2 0 1 6 ] .

Fi g u r e 1 2 Man on bike A r c h z i n e . f r.

(2016). [online] Av a i l a b l e at: http://archzine.fr/wp-content/ uploads/2016/08/chouette -idĂŠe -pull-pour-homme -tendances-mode.jpg [Accessed 1 8 N o v. 2 0 1 6 ] .

Fi g u r e 1 3 Consumer Profile h t t p s : / / w w w. f l i c k r. c o m / p h o t o s / r i c k n e v e s / 1 5 8 3 0 1 8 8 3 4 / i n / p h o t o s t r e a m / h t t p : / / w w w. r e p u b l i c o f y o u . c o m . a u / h t t p s : / / w w w. f a s t c o m p a ny. c o m / 3 0 2 7 8 7 9 / a g e n d a s / 5 - s e c re t s - t o - f i n d i n g - t i m e - fo r work-love -and-play-from-over whelmed-author-brigid-schulte h t t p s : / / w w w. f l i c k r. c o m / p e o p l e / l i n c h u n a n / h t t p : / / e l i t e d a i l y. c o m / n e w s / wo r l d / s c i e n t i s t s - c l a i m - l o we r - i q s - m o re - l i k e l y - b i n g e drink/944376/ http://noir facade.livejournal.com/991352.html h t t p : / / t h e e n d c o l l e c t i v e . t u m b l r. c o m / p o s t / 5 2 7 0 0 4 8 5 2 3 8 h t t p : / / b l o g . y i m m y a y o. c o m / p a g e / 5 3 0 h t t p s : / / w w w. i n s t a g r a m . c o m / p / B J v LyTg j Z 0 6 / h t t p : / / w w w. w h a t s h e s a i d b l o g . c o m / w h a t - w e r e - u p - t o / d e m i n d a z e d h t t p : / / u r b a n o u t f i t t e r s . t u m b l r. c o m / ? c r l t . p i d = c a m p. e V L J Fi B x C D o U h t t p s : / / s - m e d i a - c a c h e - a k 0 . p i n i m g . c o m / o r i g i n a l s / 8 2 / bc/59/82bc594e9965ffc46b943810b7e0b3b2.jpg http://blog.urbanoutfitters.com/blog/tumblr_tuesday_naomi_wong?cm_re=Blog_ C o n t e n t - _ - B 5 - _ - t u m b l r _ t u e s d a y _ n a o m i _ w o n g & c r l t . p i d = c a m p. a d k s X B H l k j I i Fi g u r e 1 4 Scan + 4 photos Sketchbook + original images by Eliss Flynn Fi g u r e 1 5 We b s i t e s c r e e n s h o t Fi g u r e 1 6 Instagram Screen shot Mocked up with images by Elissa Flynn Fi g u r e 1 7 Illustration + logo

By Elissa Flynn

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e l i s s a p r o d u c t d e v e l o p m e n t . t u m b l r. c o m