From A to C - A Review of my Diverse Placement Experiences

From A to C A

R E V I E W O F M Y D I V E R S E P L A C E M E N T E X P E R I E N C E S .

Accessories (Hipster Sunnies) Brighton Culture (BN1) Charity (Oxfam)

E L I S S A M AY

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Inrtoduction

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I n d u s t r y Fo r e c a s t

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J o b R o l e Fo r e c a s t

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Pe r s o n a l Fo r e c a s t

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Conclusion

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Bibliography

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List of Illustrations

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Appendix Presentation Plan

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Interviews

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Learning Agreement

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Updated CV

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Blog Adress

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Over the past 10 weeks I have been privileged to work with 3 inspiring companies, people and products. Beginning with three weeks at Hipster Sunnies an online sunglasses brand created, managed and wholly accredited to stylish entrepreneur

Nicholas

Gibbs.

In

the

middle

of

the

placement unit, I spent five weeks with the BN1 Magazine team in Brighton, followed by two weeks at Oxfam in Hove.

My focus over the placement period repeatedly referred back to creating customer appeal through marketing and adver tising, which I have been able to experience via 3 platforms: online, printed publication, and in-store.

Design:

Enterprise

and

Innovation

will

be

key

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e s t a b l i s h i n g m y f u t u r e d e s i g n i d e n t i t y, d i r e c t i n g m e t o experience working to live projects and deadlines whilst in industr y and professional environments. With a high demand for transferable skills, each working environment requires adaptation to hone in on and develop my existing communication and graphical skills.

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H i p s t e r S u n n i e s i s a n o n l i n e s u n g l a s s e s b r a n d , w i t h a f o c u s o n q u a l i t y, a f f o r d a b i l i t y a n d a l t e r n a t i v e s t y l e . A s a r e c e n t 2 0 1 4 s t a r t u p, t h e b r a n d is still evolving and growing its online presence. Nicholas star ted the brand through frustration of being unable to purchase quality sunglasses for a good price. As an easily lost, stolen and broken a c c e s s o r y, p r i c e c a m e i n a s a b i g f a c t o r w h e n c o n s i d e r i n g t h e b r a n d , as many high-end glasses are not cheap to replace. Having travelled f a r a n d w i d e a n d a s a k e e n f e s t i v a l - g o e r, t h e i m p o r t a n c e o f q u a l i t y eyewear became more and more apparent, alongside maintaining inaugural style aspects. Although the brand is purely online, Hipster Sunnies has a physical presence at many UK festivals, setting up shop at sites such as Blissfields, Bestival and Leeds, adding persona and connection to the brand.

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BN1 Magazine is a printed and digital platform, a definitive culture and events guide, providing informative and compelling resources in each monthly issue of the free publication, which is distributed across the city o f B r i g h t o n a n d H o v e . Fe a t u r i n g n e w s , p r e v i e w s , i n t e r v i e w s a n d r e v i e w s f o r m u s i c , c u l t u r e , t h e a t r e , c o m e d y, f o o d a n d d r i n k , e v e n t s , s p o r t s a n d f e s t i v a l s in the local area. The many types of events include club nights, cabaret, ar t spaces, gigs and all the quirky events that make Brighton famous. Suppor ting local business, trade and events, the magazine strives to keep information objective, useful and as non-biased as possible, ultimately presenting one of the most comprehensive and thorough guides to the Brighton lifestyle available. In May BN1 released an app for the magazine featuring additional content, videos, links, animations, fur ther competitions, discounts and offers.

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Oxfam is a household charity name, beginning over 70 years ago in O x f o r d a s t h e O x f o r d C o m m u n i t y Fa m i n e R e l i e f d u r i n g Wo r l d Wa r 2 , a n d i n 1 9 4 8 o p e n e d t h e i r f i r s t c h a r i t y s h o p i n t h e c i t y. To d a y O x f a m o p e r a t e s as an international confederation of 17 organisations in over 94 countries w o r l d w i d e , s e e k i n g s o l u t i o n s t o p o v e r t y, g l o b a l w a r m i n g a n d i n j u s t i c e . T h e Hove store sells donated clothes, accessories, and home -wares alongside a selection of greetings cards to raise money to fight pover ty and suffering.

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INDUSTRY FORECAST

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Hipster Sunnies operates as an SME company (zero employees) that sits within the retail, fashion and accessories sector; the industry functions as a complete lifecycle. Company and brand awareness stems through social media platforms in the m a r k e t i n g s e c t o r, r i g h t t h r o u g h t o t h e d e s i g n a n d development with procurement also playing a v i t a l r o l e . Po s i t i o n e d i n t h e c o n s u m a b l e e n d o f t h e sunglasses apparel market, Hipster Sunnies have a strong belief that trends are moving away from mainstream products that are overpriced, into a much more diverse and aware market. Consumers will look for alternative fashions and research through their smar tphones, seeking inspiration from online shopping and social media platforms, making more creative decisions based upon style and genre, opposed to brand awareness alone.

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Consistent Branding (get hip) Great Products Really nice product photos Product zoom Detailed product description Blog Straightforward payment Clear and fairly straightforward navigation Styles drop down menu with descriptions of each when clicked Social media links Social media and email link under product on product page Sliding side view of shopping cart is really clear and easy to double check what’s in basket

When Riesling Font is used for small writing, it becomes quite difficult to read.

The Font used in caps for the main bulk writing and some Menu and product labels can be slightly hard to decipher in large sections of writing (it works really well for labels and shorter sections of text) The Blog drop down menu to Hipster Collective, I wasn’t really sure what the tab was meant for, there’s some text there but I was still unsure on the meaning of Hipster Collective, especially as it is under the blog tab without any blog posts on it Product page is very minimal (in a good way) compared to homepage which has a lot going on, slightly inconsistent aesthetics B/W image on homepage looks slightly blurry/low resolution next to the clean cut logo and Get Hip Top left logo and Get Hip are a bit blurry

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Consider moving about page up to the top bar, so people may read early on about the brand and get more of a connection to it, relating to the hipster sunnies story.

Catalogue (mens, womens, summer etc) could be a drop down menu or at the top, this would create ease of navigation when not on the homepage, it took me a while to realise the options were also at the bottom of the homepage.

Consider lookbooks e.g surf edit, skate edit, festival edit, winter sports. This would appeal to a range of consumers within one website which remains consistent, a few cool shots of people at these places/doing these things in the glasses may inspire others in terms of style and create a more diverse range whilst still being the hipster niche.

Opportunity to advertise full UV on homepage Opportunity to have sections of Instagram feed on site/homepage Logo top left could be bigger when navigating Sale option could be on top bar too Could make social media links/badges bigger and easier to spot

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The images on the homepage could be more consistent in terms of style and colour – here it’s important to portray the brand aesthetic but they’re quite varied (bottom right pinkish colour stands out the most as being different to the others) studio or professional shots would work well and look very slick here, just to be consistent Summer selection, great for summer, but maybe consider changing for A/W or making a winter sports category (sorry if you did do this over winter, I didn’t recall seeing it)

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Logo Clean and easy to navigate website Good information Well-written pieces Competitions Free printed magazine App Diverse range of entertainment guides to Brighton printed and online Issuu version of magazine on website Social Media reach

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Some magazine pages very full, borderline cluttered Some text pages do not have numbering and category information, slowing down navigation and giving a disjointed feel Website banner GIF out of date Use of template website causes:

Generic aesthetic

Empty space at odds with the magazine’s ‘encyclopaedic’ style of clutter

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Expansion of website design to look more unique. This could include a tailored style that better represents the magazine’s appeal Experiment with white space Website banner is very small and simple.

A larger and more elaborate design would more effectively grab the attention of passing browsers, and give immediate feedback to returning readers when the site is regularly updated

Ads in magazine ruining aesthetic Clutter over-diluting the reader’s potential interest Generic website layout may cause potential readers to overlook it

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BN1

Magazine

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operates

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through

the

‘ f r e e m i u m’ s e c t o r, p r o d u c i n g 1 0 , 0 0 0 - 1 5 , 0 0 0 copies per month, which are then distributed at high-footfall destinations around the city and

surrounding

areas.

Production,

print

and distribution are financed by the sale of adver tising space within the magazine and online. Online activities are increasing revenue as clients can also access the extensive s o c i a l m e d i a r e a c h o f t h e c o m p a n y, a s w e l l a s a d v e r t i s e m e n t s o n t h e w e b s i t e a n d a p p, as digital use becomes ever more impor tant.

Media outlets are evolving due to the way society consumes information; presentation and distribution of copy has to develop with t h e g r o w t h o f t e c h n o l o g y. A s t h e d i g i t a l a g e progresses, the Internet provides opinions and

information

people

would

previously

have paid for in print. Adver tising is essential to finance the output, resulting in the rapid decrease of unbiased opinion in newspapers and magazines, due to pressure from invested par ties.

The

moral

and

legal

restrictions

linked to established press has resulted in free speech being primarily available through b l o g s a n d f o r u m s . Pe o p l e w i l l a l w a y s w a n t t o read interesting content and access useful information, but the industr y is unsure of how the supply will be financed in 20 years time.

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T h e C h a r i t y R e t a i l M a r k e t s e c t o r i s a g r o w i n g i n d u s t r y, w h i c h relies upon the donations, cooperation and suppor t of the public. Donated items are sor ted by volunteers and sold on to the public. This system allows for unrestricted income to help run their programme of campaigning and humanitarian work across the globe, also covering administration costs. With c h a r i t y r e t a i l e r ’s d e p e n d a n t o n v o l u n t e e r s a n d d o n a t i o n s , competition between the vast array of high street charity s h o p s i s h i g h . W i t h R a g p r i c e a t a n a l l t i m e l o w, O x f a m c o u n t o n t h e i r U n i q u e S e l l i n g Po i n t o f v a l u e s t o m a i n t a i n their competitive edge: Empowerment, Accountability and Inclusiveness. Oxfam continue to strive to retain the best p r i c e p o s s i b l e f o r e a c h g a r m e n t b e f o r e i t g o e s t o Wa s t e s a v e r, w h e r e i t i s s o r t e d f u r t h e r. Wa s t e s a v e r f o r O x f a m p r o v i d e s a second life for unwanted garments. Employees sor t through the mass of textiles as they pass on a conveyer belt, taking d o n a t i o n s f o r p o p u p Fe s t i v a l S h o p s , v i n t a g e , a n d t h e o n l i n e shop; 0% goes to land fill.

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Strengths Incredible charity work Recycling Online shop Pop up shops at festivals Good, clear and easy to navigate website Donation steps clearly explained Wastesaver Eye catching banner on website

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Lack of card and paper recycling in stores Lack of plastic bag recycling in stores

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Further upcycling for Festivals etc Better promotion of their garment and textile recycling ability

Plastic sacks used for clothing and donations going to landfill

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JOB

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FOREC AST:

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The benefits of an intern programme in an SME (Small to Medium Enterprise) business are vast. The ability to utilise highly skilled and motivated team members in such a way will result in prioritising of work loads, knowing that the candidate holds the required skills for the field with ability to per form as the company functions with minimal m i c r o m a n a g e m e n t . Fr o m a l i g n i n g industry markets the candidate will begin to utilise the set skills already acquired from course material. The transition from intern to a junior role may be developed in var ying ways depending on the initial goals and aspirations of the candidate. The progression would be carefully detailed and outlined, in view of professional needs of the candidate, ensuring job satisfaction. The candidate will thrive through the outstanding levels of productivity as a result of their own p e r s o n a l a n d p r o f e s s i o n a l j o u r n e y.

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Fi g u r e 5

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Interns at BN1 per form a vital role, with the oppor tunity to learn and gain live professional experience to develop understanding of how the industr y operates. In return, interns offer a range of new perspectives and ideas, key to the development of the company and keeping work relevant. As a small c o m p a n y, B N 1 t e n d t o r e c r u i t f r o m t h e n e t w o r k o f people they have previously worked with including interns. Advancement is often achieved due to the possession of a particular skill set, which is of value t o t h e c o m p a n y. T h e m o s t n o t a b l e c h a n g e s i n d u t i e s w o u l d c o m e d o w n t o l e v e l o f r e s p o n s i b i l i t y, w i t h all team members working as self-star ters having created and maintained relationships with outside agencies and generating their own leads for content or sales.

Fi g u r e 6

Fi g u r e 7

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Oxfam works with 25,000 volunteers, a number they hope to grow over the coming years; 23,000 of these work within the trading division. Without volunteers Oxfam would not have the flexibility and income to f i g h t a g a i n s t p o v e r t y, g l o b a l w a r m i n g a n d i n j u s t i c e t o t h e l e v e l t h e y a r e c a p a b l e o f t o d a y. Vo l u n t e e r s a r e , and will remain, a key aspect to the operating model, with oppor tunities to progress whilst encouraging all to learn new skills. Specific internships enable volunteers to develop in structured ways; volunteers make a key candidate base for Shop Manager roles, later developing to high level retail management of t h e d i v i s i o n . Vo l u n t e e r s i n H e a d O f f i c e m o r e o f t e n than not progress to paid staff positions.

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P E R S O N A L F O R E C A S T:

Hipster Sunnies and BN1 allowed expansion of my knowledge of marketing through visual and informative ads. Using Photoshop and InDesign provided a better understanding of how to use the software to the advantage of adver tising, par ticularly where adver ts are required to be animated. The t i m e s p e n t a t H i p s t e r S u n n i e s r e s u l t e d i n g a i n i n g e x p e r i e n c e o f Fa c e b o o k M a r k e t i n g , t h r o u g h Fa c e b o o k a d s m a n a g e r. H e r e m y v i s u a l d e s i g n s w e r e used to form an ad through filtering of demographics and target audiences.

T h e s i t e t a k e s t h e u s e r t h r o u g h a n u m b e r o f s t e p s t o c r e a t e t h e s e t u p, s u c h as target, interests, age, demographics to include/exclude and location.

Example below

TA R G E T : D r i v e t r a f f i c t o w e b s i t e TA R G E T R E A C H : u n d e r 2 m i l l i o n AGE GROUP: 20-34 I N T E R E S T S : S u n g l a s s e s , Fa s h i o n , O n l i n e S h o p p i n g , V i n t a g e , Retro etc E X C L U D E : Ve t e r a n s i n c a r e h o m e s , h o u s e h o l d i n c o m e o f £70,000 - £140,000 etc

BN1 and Hipster Sunnies both required content writing in a journalistic style, about music and events all of which appealed to me, enabling my discover y of a love for creative writing. The written pieces for Hipster Sunnies were for the websites blog, this meant it was impor tant to use a keyword planning tool to create fur ther reach through Google searches.

Keyword planning is a tool focussed upon Search Engine Optimisation (SEO) used by professionals to find and research the actual terms people enter into search engines, resulting in better rankings in search engines. This was followed by a link list, where the website URL for key words in the text, for e x a m p l e “ Wo o d s t o c k ”, i s e m b e d d e d i n t o t h e t e x t u s i n g H T M L c o d i n g . T h i s can be done through the Shopify account and editing the HTML into the written blog post. Having never coded the idea seemed quite daunting.

H o w e v e r, a f t e r b e i n g g i v e n s o m e s i m p l e t e c h n i q u e s a n d c o d e s I w a s a b l e t o g e t t h e t a s k d o n e f a i r l y q u i c k l y.

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Fo r b o t h o f m y f i r s t p l a c e m e n t s , I w a s g i v e n l i v e r e s e a r c h projects to repor t back on, for example under taking trend research through industr y tools such as Mintel and LS:N Global. BN1 created my own tailored project suited to my interests and aims for style of work. The task asked me to research into 4 fashion or ar ts events t a k i n g p l a c e i n a n d a r o u n d t h e c i t y i n M a y. A s a r e s u l t o f my research, contacting the companies for press releases and images, I was given the freedom to lay out the pages in the magazine. Oxfam also set small briefs such as creating window displays, choosing outfits and dressing mannequins, all of which must be pleasing to the eye. At a later date, I will be designing an ad to appeal to the public to volunteer at the Hove store.

Fi g u r e 1 0

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Fi g u r e 1 1 An issue I came across which I had not before, was having a brief set by a client and d e c i p h e r i n g h o w t o c r e a t e a s u c c e s s f u l d e s i g n i n m y v i e w a n d t h e c l i e n t ’s . A l o t o f d e s i g n is often down to personal opinion which can make designing for other people difficult.

A t u n i v e r s i t y, m y s e l f a n d m a n y o f m y p e e r s o f t e n w o r k t o a m i n i m a l s t y l e , h o w e v e r a t B N 1 I d i s c o v e r e d t h e y a r e q u i t e t h e o p p o s i t e . T h i s h a s n’ t b e e n a n e n o r m o u s i s s u e , b u t I h a v e had to adjust to their styles and explore out of my comfor t zone. I have found the best way to work is to come up with a few alternatives and options, this way the desirable aspects can be taken out and combined to the liking of the client. When dressing mannequins at Oxfam I would often pick out a selection of outfits and accessories with a range of styles and aesthetics and give my boss the option, as once again it comes down to opinion. This w a s a g o o d t e c h n i q u e a s i t k e p t e v e r y o n e h a p p y, b u t a l s o g a v e m e t h e o p p o r t u n i t y t o explore the stock, have creative freedom and be experimental with styles.

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Wo r k i n g a t t h e m a g a z i n e I w a s g i v e n m a n y s m a l l , o f t e n d a i l y, briefs, which is ver y different to h o w I w o r k a t u n i v e r s i t y. I h a v e become fully

accustomed

involved

in

to

one

being subject

and task that will extend over the unit, allowing me to focus on this specific subject matter for a prolonged period of time. I have enjoyed having a variety of briefs, however it has confused m y w o r k f l o w s l i g h t l y, a s o f t e n t h e usual steps I would go through tend to take up more time than I have to complete the task. That being said, towards the end of my placement I was finding I was able to successfully create work that was agreeable to my boss, and within a suitable time frame without too much for ward planning. Once again, the key to satisfying a client comes down to strong communication as to what they are looking for in regards to their design. Many people will already have an idea in their head of how something should look, b u t i f t h a t h a s n’ t b e e n c l e a r l y communicated

it

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extremely

difficult to achieve their ideal.

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Fi g u r e 1 3

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To c o n c l u d e m y A t o C o f p l a c e m e n t s , I h a v e d e v e l o p e d m y transferable skills, allowing me flexibility and ease for working in the future. My design skills have been utilised in a variety o f w a y s a n d a d d e d t o, t h r o u g h l e a r n i n g f r o m o t h e r s a n d discussing opinions and techniques to complete tasks. Each placement has informed my communication and team working skills, enhancing my self-confidence and social proficiency when working with others and meeting new people. The disparate working environments have led me to feel confident and comfor table in a range of situations outside my normal desk space and studios, with a new motivation to reach for oppor tunities. Since my placement at Hipster Sunnies, Nicholas has invited me to come on board as a paid writer with fur ther exciting oppor tunities with Google on the horizon. I have also approached a couple of zines about contributing; meetings and discussions are to be scheduled over the next couple of weeks, openings I may have disregarded previously due to lack of confidence. Aside from design and writing, my two weeks at Oxfam opened my eyes to the used clothing market and the sustainability and recycling oppor tunities, some of which are not being used. Ethics and sustainability within fashion will continue to be one of my leading interests o f t h e i n d u s t r y, w i t h m a n y p r o j e c t s a n d i d e a s s t i m u l a t e d f o r my future.

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BIBLIOGRAPHY B n 1 m a g a z i n e . c o. u k . ( 2 0 1 6 ) . B r i g h t o n & H o v e E v e n t L i s t i n g s | W h a t ’s O n | B N 1 M a g a z i n e . [ o n l i n e ] A v a i l a b l e a t : h t t p : / / w w w. b n 1 m a g a z i n e . c o. u k / [ A c c e s s e d 3 A p r. 2 0 1 6 ] .

Fa c e b o o k f o r B u s i n e s s . ( 2 0 1 6 ) . Fa c e b o o k A d s . [ o n l i n e ] A v a i l a b l e a t : h t t p s : / / w w w. f a c e b o o k . c o m / b u s i n e s s / p r o d u c t s / a d s / [ A c c e s s e d 2 A p r. 2 0 1 6 ] .

L S : N G l o b a l . ( 2 0 1 6 ) . L S : N G l o b a l . [ o n l i n e ] A v a i l a b l e a t : h t t p s : / / w w w. l s n g l o b a l . c o m / [ A c c e s s e d 1 1 A p r. 2 0 1 6 ] .

Mintel.com. (2016). Mintel: Global Market Research & Market Insight | Mintel.com. [online] A v a i l a b l e a t : h t t p : / / w w w. m i n t e l . c o m / [ A c c e s s e d 1 1 A p r. 2 0 1 6 ] .

O x f a m G B . ( 2 0 1 6 ) . O x f a m G B | l e a d i n g U K c h a r i t y f i g h t i n g g l o b a l p o v e r t y. [ o n l i n e ] A v a i l a b l e a t : h t t p : / / w w w. o x f a m . o r g . u k / [ A c c e s s e d 3 A p r. 2 0 1 6 ] .

Oxfam GB. (2016). Sor ting and recycling second-hand donations - Oxfam GB. [online] A v a i l a b l e a t : h t t p : / / w w w. o x f a m . o r g . u k / d o n a t e / d o n a t e - g o o d s / w h a t - h a p p e n s - t o - y o u r donation/wastesaver [Accessed 3 May 2016].

S u n n i e s , H . ( 2 0 1 6 ) . H i p s t e r S u n n i e s | V i n t a g e | R e t r o | Fe s t i v a l & H i p s t e r S u n g l a s s e s . [ o n l i n e ] H i p s t e r S u n n i e s . A v a i l a b l e a t : h t t p s : / / w w w. h i p s t e r s u n n i e s . c o m / [ A c c e s s e d 2 9 M a r. 2 0 1 6 ] .

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L I S T O F I L L U S T R AT I O N S Fi g u r e 1 Contents Collage F l y n n , E . ( 2 0 1 6 ) . C a f e P l e n t y. [ i m a g e ] Av a i l a b l e a t : h t t p s : / / w w w. i n s t a g r a m . c o m / p / B E t g Ay K N Y P j / ? t a k e n - b y = e l i s s a f l y n n [ A c c e s s e d 1 1 M a y 2016].

F l y n n , E . ( 2 0 1 6 ) . S e a f r o n t . [ i m a g e ] Av a i l a b l e a t : h t t p s : / / w w w. i n s t a g r a m . c o m / p / B E Wc I D a N YJ z / ? t a k e n - b y = e l i s s a f l y n n [ A c c e s s e d 1 1 M a y 2 0 1 6 ] .

F l y n n , E . ( 2 0 1 6 ) . S u n s e t s u n n i e s . [ i m a g e ] Av a i l a b l e a t : h t t p s : / / w w w. i n s t a g r a m . c o m / p / B D 6 U 9 2 Y t YO G / ? t a k e n - b y = e l i s s a f l y n n [ A c c e s s e d 1 1 May 2016].

F l y n n , E . ( 2 0 1 6 ) . B r i g h t o n Pa v i l i o n S u n s e t . [ i m a g e ] Av a i l a b l e a t : h t t p s : / / w w w. i n s t a g r a m . c o m / p / B D 6 U 9 2 Y t YO G / ? t a k e n - b y = e l i s s a f l y n n [ A c c e s s e d 11 May 2016].

Fi g u r e 2 B N 1 A p r i l Fr o n t C o v e r https://image.issuu.com/160329131131-4a09e6a070cd03fd516bf332cc 1 b 7 7 b 8 / j p g / p a g e _ 1 . j p g , h t t p s : / / w w w. g o o g l e . c o. u k / . ( 2 0 1 6 ) . [ i m a g e ] .

Fi g u r e 3 O x f a m We b s i t e s c r e e n s h o t O x f a m G B . ( 2 0 1 6 ) . O x f a m G B | l e a d i n g U K c h a r i t y f i g h t i n g g l o b a l p o v e r t y. [ o n l i n e ] Av a i l a b l e a t : h t t p : / / w w w. o x f a m . o r g . u k / [ A c c e s s e d 1 1 M a y 2 0 1 6 ] .

Fi g u r e 4 Model wearing Sunglasses Yu L i n Fu f o r H i p s t e r S u n n i e s , R e e s T h o m p s o n P h o t o g r a p h y ( 2 0 1 6 ) Fi g u r e 5 Summer Solstice and Robin Hood Sunglasses S u n n i e s , H . ( 2 0 1 6 ) . [ i m a g e ] Av a i l a b l e a t : h t t p s : / / c d n . s h o p i f y. c o m / s / files/1/0726/8529/products/retro-summer-solstice -ivor y-1_1024x1024. jpeg?v=1454087398, h t t p s : / / w w w. h i p s t e r s u n n i e s . c o m / p r o d u c t s / summer-solstice -ivor y [Accessed 11 May 2016].

Fi g u r e 6 BN1 Mural A n o n , ( 2 0 1 6 ) . [ i m a g e ] Av a i l a b l e a t : h t t p : / / s t a t i c 1 . s q u a r e s p a c e . com/static/55e6ee3be4b0b918516fde22/t/5705286ef85082a ac8d8d31c/1459955842697/, http://static1.squarespace.com/ static/55e6ee3be4b0b918516fde22/t/5705286ef85082aac8d8d3 1c/1459955842697/ [Accessed 11 May 2016].

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Fi g u r e 7 B N 1 We b s i t e s c r e e n s h o t B n 1 m a g a z i n e . c o. u k . ( 2 0 1 6 ) . B r i g h t o n & H o v e E v e n t L i s t i n g s | W h a t ’s O n | B N 1 M a g a z i n e . [ o n l i n e ] Av a i l a b l e a t : h t t p : / / w w w. b n 1 m a g a z i n e . c o. u k / [Accessed 11 May 2016].

Fi g u r e 8 Oxfam at Glastonbury A n o n , ( 2 0 1 6 ) . [ i m a g e ] Av a i l a b l e a t : h t t p : / / w o r d s a n d p i c t u r e s . o x fam.org.uk/pages/download.php?ref=88127&size=&ext=jpg&k=454a3b927a&alternative=-1&usage=-1&usagecomment=, http://wordsandpictures.oxfam.org.uk/pages/download_progress. php?ref=88127&search=%21collection18098&order_by=relevance&offset=0&restypes=&starsearch=&archive=0&per_page=72&default_ sor t_direction=DESC&sor t=DESC&context=Root&k=454a3b927a&curpos=4&ext=jpg&size [Accessed 11 May 2016].

Fi g u r e 9 Banner ad designs for Hipster Sunnies, by Elissa Flynn (2016) Fi g u r e 1 0 Stripes and nautical inspired Visual Merchandising display in Oxfam Hove, Elissa Flynn, (2016) Fi g u r e 1 1 S u n g l a s s e s Tr e n d M o o d b o a r d f o r H i p s t e r S u n n i e s , b y E l i s s a F l y n n ( 2 0 1 6 ) Fi g u r e 1 2 BN1 App adver t Ad for BN1 Magazine, Elissa Flynn (2016) Fi g u r e 1 3 BN1 and Tigmus present the Alternative Escape Ad for BN1 Magazine and Tigmus, Elissa Flynn (2016) Fi g u r e 1 4 Sunglasses, notebook and laptop O u t d o o r o f f i c e . ( 2 0 1 6 ) . [ i m a g e ] Av a i l a b l e a t : h t t p s : / / w w w. i n s t a g r a m . c o m / p / B D a l v 5 o t YO M / ? t a k e n - b y = e l i s s a f l y n n [ A c c e s s e d 1 1 M a y 2 0 1 6 ] .

Fi g u r e 1 5 Anon,

(2016).

[image]

Available

at:

h t t p : / / a r o n f i l k e y. c o m / S S 1 4 - L o o k b o o k - f o r - U S E -

UNUSED [Accessed 11 May 2016].

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APPENDIX P R E S E N TAT I O N P L A N

I M A G E / L I N K / R E F E R N C E

T O P I C

T I M I N G

Introduction Why I have chosen to do

Po w e r Po i n t

placement instead of live

3 minutes

image collage

project, what I hoped to gain from the experience Explanation What

the

companies

do:

Hipster Sunnies, BN1, Oxfam

Images of brands logos and visual representation

2 minutes

Job Roles Role

at

each

placement,

how they compared, what I learnt: Design, online

social

media,

marketing,

visual

Images

of

my

work,

examples, how it was used

3 minutes

merchandising I n d u s t r y Fo r e c a s t What for

the

visual

future

holds

marketing

and

physical

and

adver tising,

Clip

of

interactive/video

marketing, visuals

2 minutes

digital Conclusion and self evaluation What I

I

have

have

learnt,

developed

how as

a

Examples, images

2 minutes

Range of images on screen

3 minutes

d e s i g n e r, w h e r e i t w i l l t a k e me in the future

Question and Answer

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PLACEMENT INTERVIEW W I T H

M Y

B O S S E S

N icholas-Joseph Gibbs - H ipster Sunnies - O wner Stuart Rolt - BN1 Magazine - Editor Beth Mayes - Oxfam - Senior HR Advisor

W H AT

A R E

T H E

B E N E F I T S

T O

Y O U R

I N D U S T R Y ?

Nicholas Hipster Sunnies: T h e b e n e f i t s o f a n i n t e r n p r o g r a m t o m y c h o s e n i n d u s t r y a r e m a n y f o l d . To b e a b l e t o u t i l i z e h i g h l y s k i l l e d a n d m o t i v a t e d t e a m m e m b e r s i n t h i s w a y m e a n s t h a t S M E ’s ( S m a l l t o Medium size Enterprises) can prioritize work loads knowing that the candidate is already skilled in their field and will be able to per form company functions with relatively low or almost no micro management required. Being from an aligning industr y means also that the candidate can star t to utilize skill sets already acquired from her course material.

Stuart BN1: If you work well and cleverly it can offer a dazzling range of oppor tunities, for both job advancement and personal development. I’ve met people, been in places and seen things that are not available to ever yone without a significant investment or good contacts.

Fo r a b o r d e r l i n e n a r c i s s i s t t h e a b i l i t y t o o f f e r m y o p i n i o n s a n d s p r e a d t h e w o r d a b o u t c o n c e p t s t h a t i n t e r e s t m e i s m o s t a g r e e a b l e . T h e r e’s a l s o a c e r t a i n p l e a s u r e i n c o v e r i n g or promoting something which goes on to prove its wor th, whether this proves to be an emergent music act or a successful charity event.

Beth Oxfam: The benefits of Oxfam to society are huge. It is not just about the campaigning, programme w o r k a n d e m e r g e n c y r e s p o n s e w o r k w h i c h i s t h e m a i n s t a y o f w h a t w e d o. A n O x f a m s h o p a l s o o f f e r s a s o u r c e o f e m p l o y m e n t a n d v o l u n t e e r p l a c e m e n t ’s w i t h i n a l o c a l a r e a . T h i s i n t u r n p r o v i d e s a p l a c e f o r t h e l o n e l y t o g o, t r a i n i n g f o r v o l u n t e e r s , w o r k p l a c e m e n t s f o r t h o s e r e t u r n i n g t o w o r k . I t a l s o o f f e r s a p l a c e f o r r e c y c l i n g r a t h e r t h a n l a n d f i l l . We c a l l t h i s “ S o c i a l Va l u e”

W H A T I S T H E I N D U S T R Y ?

B I G G E S T

C H A L L E N G E

I N

T H I S

Nicholas Hipster Sunnies: Selling Selling Sunglasses.

The biggest challenge actually I fell within my industr y is the self consciousness we all f e e l a n d t h e o u t w a r d p r e s s u r e t o c o n f o r m t o e x i s t i n g f o r m u l a . I f w e w e’r e t o m a k e f r e e choices then the choices and options are endless but through a globalized marketing infrastructure we do and wear what we feel we should sometimes other that what we may m o s t e n j o y.

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Stuart BN1: As an independent media outlet, covering costs will always be an issue. In a crowded m a r k e t , s u c h a s B r i g h t o n & H o v e’s , g e t t i n g y o u r v o i c e h e a r d c a n s o m e t i m e s b e d i f f i c u l t .

A c t i n g r e s p o n s i b l y, o f f e r i n g i n t e r e s t i n g a n d c o m p e l l i n g c o n t e n t a n d b e i n g c o n s i s t e n t used to be enough. But with a growing number of publications printing a huge number of copies yet providing ver y little relevant content, standing out is occasionally difficult.

Keeping engagement levels will always be difficult, but by exploiting new platforms like s o c i a l m e d i a , w e b s i t e s a n d a p p s , w e h o p e t o r e m a i n a s a v a l u a b l e r e s o u r c e f o r t h e c i t y.

Beth Oxfam: Rag price Donation fatigue K e e p i n g u p t o d a t e a n d “a t t r a c t i v e”

W H AT D O Y O U T H I N K T H I S I N D U S T R Y ?

T H E

F U T U R E

H O L D S

F O R

Nicholas Hipster Sunnies: We’ v e p o s i t i o n e d o u r s e l v e s i n t h e c o n s u m a b l e e n d o f t h e s u n g l a s s e s a p p a r e l m a r k e t and we feel strongly that trends are moving away from mainstream products that are overpriced into a much more diverse and aware consumer who likes alternative fashions and researches through the extended arm called also known as the mobile phone. Making more creative decisions based upon style and genre rather than on purely on brand awareness alone.

Stuart BN1: The way which our society consumes information is undergoing its biggest revolution s i n c e G u t e n b e r g d e v e l o p e d h i s p r i n t i n g p r e s s . To r e f l e c t t h i s , m e d i a o u t l e t s h a v e t o r e e x a m i n e h o w t h e y p r e s e n t a n d d i s t r i b u t e t h e i r c o p y. T h e t i m e w h e n p e o p l e u s e d t o p a y for opinion and information is about to pass, so ever yone has to find new ways to finance t h e i r o u t p u t . A d v e r t i s i n g i s n o w m o r e i m p o r t a n t t h a n e v e r. A s a r e s u l t u n b i a s e d o p i n i o n is beginning to disappear in newspapers and magazines, due to due to pressure from i n v e s t e d p a r t i e s . Fr e e s p e e c h i s s t i l l a v a i l a b l e t h r o u g h b l o g s a n d f o r u m s , b u t t h e s e d o n’ t o p e r a t e u n d e r t h e s a m e m o r a l a n d l e g a l r e s t r i c t i o n s a s t h e e s t a b l i s h e d p r e s s . Pe o p l e w i l l always want to read interesting content and access useful information, but the industr y is unsure of how the supply will be financed in 20 years time.

Beth Oxfam: Charity retail is a growing industr y – as you can see on any high street.

All charity

retailers rely on volunteers and donations so competition is high and for Oxfam we use o u r U. S . P. o f o u r v a l u e s ( E m p o w e r m e n t , A c c o u n t a b i l i t y a n d I n c l u s i v e n e s s ) t o h o p e f u l l y gain the competitive edge. Rag price is at an all time low and we are constantly tr ying t o g e t t h e b e s t p r i c e f o r e a c h g a r m e n t b e f o r e i t g o e s t o Wa s t e s a v e r.

32

W H AT K I N D O F E X P E R I E N C E D I D YO U H AV E B E F O R E A C Q U I R I N G Y O U R C U R R E N T P O S I T I O N ?

Nicholas Hipster Sunnies: I studied electrical engineering for 4 years with the Royal navy while travelling the world.

Then I moved into offshore oil and gas subsea infrastructure in Singapore, Australia, Indonesia and much of Europe, learning many global skills along the way required to manage and understand growth and project management. I then returned to distance learning to develop my project management acumen and then star ted my first company ‘ T h e O u t d o o r E x e c u t i v e’ t h i s e n d e a v o r w a s u n a t t a i n a b l e a t t h e t i m e a f t e r m u c h p l a n n i n g due to financial constraints so I realigned and decided in the shor t to medium term product sales would enable me to be a side -entrepreneur

and therefor I can secure

financial security whilst developing my passion.

Stuart BN1: P r e v i o u s t o B N 1 I w o r k e d a s a f r e e l a n c e c o p y w r i t e r. M y c o r e w o r k i n v o l v e d ‘ t r a n s l a t i n g’ t e c h n i c a l m a n u a l s i n t o e a s y t o u n d e r s t a n d c o n c e p t s f o r t h e s a l e s t r a i n i n g i n d u s t r y. I also wrote for a number of B2B titles, covering an esoteric range of news items for the construction and architecture sectors.

Beth Oxfam: HR Manager for other sectors

W H AT D O YO U F E E L M O S T P R O U D O F I N R E L AT I O N T O Y O U R C A R E E R ?

Nicholas Hipster Sunnies: I d o n o t y e t f e e l p r o u d o f a c a r e e r t h a t h a s n’ t t a k e n m e t o i t s f i n a l d e s t i n a t i o n a l t h o u g h m u c h h a s b e e n a c h i e v e d a l r e a d y t h e e n d g o a l i s s t i l l a l o n g w a y a w a y a n d I ’m s t i l l y o u n g so maybe the question would be suited for 2050.

Although if an answer was required I would say that for ward drive and determination through adversity is something that makes me proud. As the Dalai Lama once quoted ‘if the world were to crumble around your feet, in your mind you can always choose to r e m a i n c a l m’

Stuart BN1: Ever y issue that is successfully delivered to the newsstands makes me feel proud. The a d a g e t h a t ‘ t o d a y ’s n e w s p a p e r i s t o m o r r o w ’s f i s h a n d c h i p p a p e r ’ s t i l l s t a n d s . A f t e r e a c h i s s u e i s d i s t r i b u t e d I ’m a l r e a d y t h i n k i n g a b o u t i m p e n d i n g f e a t u r e s . W h i l s t I d o n’ t give much value to the features I’ve written after their relevance has faded, my job has provided a number of incredible experiences. I’ve met and spent quality time with a n u m b e r o f m y c h i l d h o o d m u s i c a l h e r o e s , i n c l u d i n g S t e p h e n M a l l i n d e r, N o r m a n C o o k and Roy Ayers. Encounters like these have engendered the greatest emotional response d u r i n g m y c a r e e r.

33

Beth Oxfam: I am ver y proud of me team of dedicated professionals I am also ver y proud to say that I work with 23K+ volunteers – I have met some amazing and dedicated people who have single handedly raised so much money – it can be humbling

W H AT

M A D E

Y O U

C H O O S E

Y O U R

P R O F E S S I O N ?

Nicholas Hipster Sunnies: I d i d n’ t a p p l y m y s e l f t h r o u g h s c h o o l i n g d u r i n g m y y o u n g e r y e a r s b u t h a v e a l w a y s b e e n intrigued and exited by creation or the inverse or creation I guess in fault finding and rectification of problematic scenarios and brining systems to life. Engineering supplied this satisfaction for a number of years but now the true passion lays In the creation of business and development of businesses and people excites me the most. I want to b e a l e a d e r o f t h e f u t u r e w h o p r o m o t e s d e v e l o p m e n t a n d a s y n e r g i s t i c a p p r o a c h t h a t ’s involves all and excludes none harnessing a work ing environment that leaves traditional static and stagnant models behind.

Stuart BN1: I a m u s i n g l y t h o u g h t i t w o u l d b e e a s y, w e l l - p a i d a n d g l a m o u r o u s .

Beth Oxfam: I chose Oxfam because of the people I work with and the culture of the Organsiation

W H AT

A R E

Y O U R

M A I N

I N F L U E N C E S ?

Nicholas Hipster Sunnies: My first mentor at sea Angus Mcfarlane who taught me many valuable life lessons along w i t h e n g i n e e r i n g a b i l i t y. B u t m o s t i m p o r t a n t l y B u d d h i s m a n d t h e w r i t i n g s o f t h e D a l a i L a m a h a v e i n f l u e n c e d m e i n t h e m o s t p o w e r f u l w a y.

Stuart BN1: W r i t i n g - w i s e , t h e p o e t i c w o r d p l a y o f Wo d e h o u s e a n d S t e p h e n Fr y h a v e m u c h t o a n s w e r f o r. A l a s , w o r d c o u n t s o f f e r a s i g n i f i c a n t b a r r i e r t o m y r a m b l i n g s . Fo r c o n d u c t i n g i n t e r v i e w s , I ’d h o p e t o e m u l a t e w r i t e r s l i k e R o b e r t Fi s k o r Ly n n B a r b e r. S o m e t h i n g t h a t haunts me ever y time I tr y to wrestle a decent quote from a bored and indolent indie a r t i s t . I n c r e a s i n g l y i n t e r v i e w s u b j e c t s a r e m e d i a t r a i n e d , w h i c h m e a n s i t ’s d i f f i c u l t t o m o v e b e y o n d t h e p u b l i c p e r c e p t i o n t h e y m a i n t a i n . A s a r e s u l t i t ’s g e t t i n g t o u g h e r t o write features which are distinctive and engaging.

Beth Oxfam: I am influenced by other values based organisations By the commitment of others New technology and innovation with in the industry

34

W H A T W O U L D Y O U D E F I N E A S T H E M O S T I N T E G R A L Q U A L I T I E S F O R T H I S I N D U S T R Y ?

Nicholas Hipster Sunnies: I believe skill is transferable throughout all industr y and that the life lessons we learn along the way are those that hold the true value. But to be determined, have belief in your product and to have focus with regards to the outcomes required to achieve the goals I believe to be fundamental.

Stuart BN1: Pe r s e v e r a n c e , s e l f - a w a r e n e s s , p a s s i o n a n d g e n u i n e g r e g a r i o u s n e s s . Fa i l i n g t h a t , y o u c a n tr y being louder than anyone else.

Beth Oxfam: Our values

W H AT

I S

T H E

K E Y

T O

S U C C E S S ?

Nicholas Hipster Sunnies: I ’m n o t s u r e I c a n a n s w e r t h i s q u e s t i o n a s s t a t e d a b o v e I h a v e n’ t y e t a c h i e v e d w h a t I s e t out to achieve meaning my success is relative to my goals and therefore I am not yet successful but I would hope that hardwork, passion for what you do and good intention would be the factors I would site. But again success is in the eye of the beholder and s h o u l d n’ t b e m e a s u r e d a g a i n s t m a t e r i a l g a i n . I f y o u e n j o y s o m e t h i n g y o u w i l l b e c o m e good at it, if you become good at it you can become an exper t and if you become an exper t then I guess you will be successful.

Stuart BN1: B e i n g o p e n - m i n d e d , a d v e n t u r o u s a n d a p p r o a c h a b l e . A s w i t h m a n y p r o f e s s i o n s , i t ’s a l s o n o t w h a t y o u k n o w b u t w h o y o u k n o w. A n y p e r s o n c o u l d t u r n o u t t o b e u s e f u l i n s o m e w a y, s o k e e p i n g r e c o r d s o f p e o p l e’s c o n t a c t d e t a i l s i s v e r y i m p o r t a n t . A l l t h e k n o w l e d g e in the world is no replacement for having a source who reveals the stor y of the decade.

Beth Oxfam: Having a plan Keeping focused Communication

“Keep it simple stupid”

35

LEARNING AGREEMENT Name: Elissa Flynn C o u r s e : B A Fa s h i o n Level: 5 Unit: Design: Enterprise and Innovation Unit Code: FSC556 Credit points: 40 Study hours: 400 Tu t o r ( s ) : K a r e n R y a n Synopsis of Study P l a c e m e n t : Fo r t h i s u n i t I p r o p o s e t o u t i l i s e m y c u r r e n t c o m m u n i c a t i o n a n d g r a p h i c a l based skills to fur ther enhance and promote brands already on the market. I aim to get a better understanding of how live brands operate within the industr y and techniques that can be used to spread brand awareness on a digital and physical level. I will be working closely with sunglasses brand Hipster Sunnies for three weeks, creating a film, g r a p h i c a l w o r k , a n d r e s e a r c h i n g m a r k e t i n g a n d p r o m o t i o n a l s t r a t e g i e s . Fo r t h e f o l l o w i n g 5 weeks I will be working at BN1 magazine in Brighton to experience working on a live magazine, with a fur ther 2 weeks with Oxfam in store working with the manager on visual merchandising and sales of fashion items.

Hipster Sunnies Contact: Nicholas Gibbs Fo u n d e r / O w n e r nicholas@hipstersunnies.com BN1 Magazine Contact: Chris Sadler Editor c h r i s @ b n 1 m a g a z i n e . c o. u k i n f o @ b n 1 m a g a z i n e . c o. u k Above Emporium 88 London Road Brighton East Sussex BN1 4JF O f f i c e Te l e p h o n e : 0 1 2 7 3 9 1 1 9 1 9

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Oxfam Contact: Oxfamshopf4732@oxfam.org.uk 42 Blatchington Road Hove BN3 3YH 01273 736212 Repor t: The 2000 word repor t will be written in third person, with exception of the introduction and conclusion. I will consider different approaches to the repor t such as Question and Answer within the intro e.g. what do I want to gain from this experience.

Layout and presentation is key to a clearly communicated repor t, including a contents p a g e , i n t r o d u c t i o n / p o s i t i o n s t a t e m e n t , a n d a S W OT a n a l y s i s . I w i l l e x p l o r e t h e c o m p a n y h i s t o r y a n d i t ’s s t r a t e g i e s , p r o v i d i n g e v i d e n c e o f c o n t i n u o u s r e f l e c t i o n t h r o u g h m y week ly blog. I will research into: what the company does, what is involved, what are their a i m s a n d o b j e c t i v e s , t h e i r m i s s i o n s t a t e m e n t , w h a t t h e c o m p a n y ’s p r o f i l e a n d p h i l o s o p h y is, how they are doing in the marketplace, if their aims are being met and what their outcomes are, if they are successful, where they are going in the future. I will look into t h e i r p r o d u c t s a n d c o n s u m e r. I w i l l d e s c r i b e m y e n v i r o n m e n t a n d g i v e e x a m p l e s o f m a j o r occasions or the results of a project, with reflection of what I have learned. Reflecting upon new skills I have developed, I will consider how I can apply these skills and where they will take me. I will conclude summing up my personal goals and feelings such as gaining confidence and understanding. I will include images, examples of work and any other suppor ting visuals to strengthen communication and make the repor t more visually appealing.

Blog: I will write on my blog weekly to record what I am doing whilst on placement, what I am learning and how this will come to influence my future work and repor t.

Aims A 1 To f u r t h e r d e v e l o p m y c r e a t i v e , i n t e l l e c t u a l a n d p r a c t i c a l a p p l i c a t i o n s o f m y s p e c i a l i s t s t u d y t o t h e a p p r o p r i a t e l e v e l . A 2 To d e m o n s t r a t e a n u n d e r s t a n d i n g o f t h e h i s t o r i c a l , c u l t u r a l , p r o f e s s i o n a l a n d c o n t e x t u a l f r a m e w o r k s , w h i c h i n f o r m m y w o r k . A 3 To i n t r o d u c e me to the career and future study possibilities relevant to my subject interest through the promotion of self-evaluation and review as an essential par t of my personal and professional development.

Learning outcomes: On completion of this unit I will be

a b l e t o : LO 1 D e v e l o p e x i s t i n g s k i l l s a n d a c q u i r e n e w c o m p e t e n c e s e v i d e n c e d t h r o u g h a comprehensive body of work that will enable me to assume significant responsibility within o r g a n i s a t i o n s . LO 2 D e m o n s t r a t e t h e a b i l i t y t o a p p l y u n d e r l y i n g c o n c e p t s a n d p r i n c i p l e s in relation to my specialist practice.

LO 3 D e m o n s t r a t e t h e q u a l i t i e s a n d t r a n s f e r a b l e

sk ills necessar y for employment requiring the exercise of personal responsibility and decision-mak ing.

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Assessment Requirements I will engage in a placement in the UK or abroad where I will work in a post that has a function enabling me to explore existing skills and learn new ones. The placement will be driven by my own research, which focuses my strengths and develops industrial links. I will create a weekly blog to document my learning experience throughout my placement period and write a 2000 word repor t.

Assessment Criteria A body of work which will include a 2,000 word repor t plus week ly blog. This may take the form of an online journal (utilising appropriate formats and demonstrating a range of skills which should include developmental work and practical project outcomes one of w h i c h s h o u l d b e a p r o f e s s i o n a l C V ) . ( Tu t o r a s s e s s e d ) 1 0 0 %

Tr a n s f e r a b l e s k i l l s This unit will be pivotal in defining an individual design identity that will be key to future professional engagement. This unit enables and encourages you to make decisions about the direction of your own work through live industrial experience or projects a l l i e d w i t h i n d u s t r y. B o t h t h e E x t e r n a l S o u r c i n g a n d G l o b a l M a r k e t s u n i t s w i l l p r o v i d e t h e oppor tunity for students to make significant preparation for an international placement, ‘ l i v e’ p r o j e c t o r c a s e s t u d y. T h e i n t r o d u c t i o n o f E x t e r n a l S o u r c i n g w i l l p r o v i d e y o u w i t h a v e h i c l e t o ‘n e t w o r k ’ a n d d r a w f r o m e x t e r n a l c o n t a c t s t o h e l p i n f o r m t h e p a t h w a y s e l e c t e d for Design: Enterprise and Innovation. Global Markets will provide the oppor tunity for i n v e s t i g a t i o n i n t o s p e c i f i c p r a c t i c e s e m p l o y e d b y t h e i n t e r n a t i o n a l f a s h i o n i n d u s t r y.

The industr y placement in the UK or abroad is a vital new introduction to the course, any graduate who takes a placement abroad is regarded to be more employable by the U K I n d u s t r y. O u t l i n e S y l l a b u s A n i n d i c a t i v e g u i d e t o t h e c o n t e n t c o v e r e d b y t h i s u n i t : • Introduction to writing Learning Agreements.

• Creative design methodologies.

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Extended research and analysis. • Enhanced communication and promotional strategies.

• C o n t e m p o r a r y c r e a t i v e m a r k e t i n g . • Tr e n d s a n d f o r e c a s t i n g . • P R a n d a d v e r t i s i n g . • Visual merchandising qualitative research.

• E t h i c s a n d c o r p o r a t e s o c i a l r e s p o n s i b i l i t y.

• Quantitative and

• Sector analysis and employment oppor tunities.

experience preparation.

• CV and work

• Progress files: reflective practice and evidence of career

planning. • Blog • Exploring online modes of presentation

References: w w w. w g s n - e d u . c o m h t t p s : / / w w w. l s n g l o b a l . c o m / w w w. s h o w s t u d i o. c o m w w w. h i p s t e r s u n n i e s . c o m h t t p : / / w w w. o x f a m . o r g . u k / h t t p : / / w w w. b n 1 m a g a z i n e . c o. u k / w w w. m i n t e l . c o m

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Action Plan:

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Begin Placement with Hipster Sunnies Go through project proposal and make a week plan to carr y out tasks throughout the two weeks.

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BN1 Placement Get settled into office and new working environment, familiarise myself with day-to-day routines and tasks set

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G a i n u n d e r s t a n d i n g o f d a i l y, w e e k l y a n d m o n t h l y r u n n i n g o f i n d e p e n d e n t m a g a z i n e c o m p a n y a n d t h e i m p o r t a n c e o f r o l e s w i t h i n t h e c o m p a n y. A i m t o d e v e l o p w r i t i n g , i n t e r v i e w, l a y o u t , g r a p h i c a n d f a s h i o n b a s e d j o u r n a l i s t i c s k i l l s .

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Oxfam Placement Aim to experience fashion from the other end of the commercial spectrum of used clothing. Exploring how visual merchandising can affect sales and customer interest, to enhance the second hand and vintage spectrum.

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Repor t Writing Using information and knowledge gathered over placement period to curate an informed repor t.

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75 Maxwell Road Bournemouth BH9 1DQ

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From a young age I have admired fashion, spotting links with past, current and future trends embracing the old and the new. Since embarking on my three year journey of discovery in higher education, I have gained so much knowledge and understanding of not only fashion, but other disciplines and skills that are essential to the industry, therupon unlocking a passion to encourage a more ethical and sustainable future. The growing developments with technology promises innovative designs and expanding global markets through a sustainable industry, I cannot wait to be a part of the exploration.

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Arts University Bournemouth – Fashion BA (Honours) 2014-2017

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Northbrook College – Art Foundation Diploma

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Worthing College – A Levels: Textiles A, Graphic Communication B, Statistics D, BTEC Applied Science Distinction*

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Davison CE High School – GCSE’s: Maths A, Science A, Dance A*, English Language B, English Literature B, Textile B, Art and Design B, Spanish B, Religious Studies B

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Oxfam, 2016 April – May, placement in a volunteer role focussing on Visual merchandising and learning about the lifecycle of used clothing BN1 Magazine, 2016 March- April, 5 week internship content writing, designing ads for the magazine, creating GIF adverts for the interactive magazine and laying out pages of the magazine Hipster Sunnies, 2016 February – Present, Designing ads and Social Media marketing campaigns for the online sunglasses brand, and content writing for website Arts University Bournemouth Saturday Art School Assistant, 2015-Present Acting and Modelling at Goodwood Estate, 2012-Present, primarily Goodwood Revival – Vintage Fashion and Motor event Marks and Spencer, 2015 December, Customer Assisstant – working in retail to gain further experience and financially support studies FAT Project, AUB 2015 December - collaboration of Fashion, Architecture & Textiles as a week project based in Poole and the university Marks and Spencer Holmbush Store, 2015 July - Work Placement in Visual Merchandising Department Victoria & Albert Museum, 2013 - Work experience in the digital learning department (organising courses and events) - shadowing head of department Worthing Fabric and Haberdashery Shop, 2010, Work experience working on the shop floor welcoming and serving customers and organising stock

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Music – album art, promo material, gigs, festivals, gig photography Screen Printing and designing T-shirts Foreign Travel – learning about other cultures, gaining inspiration and new perspectives Photography – capturing a moment Visiting galleries and exhibitions – to inspire and aspire Dance – Senior Associate of the Royal Ballet School 2011, all grades to 8 and Advance2 Charity – organising money raising events Lifeguarding – responsibility and keeping fit Bar and Waitressing work – maintaining an income and strong work ethic

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Adobe Creative Suite Journalistic Writing Visual Merchandising Lectra –Basic level Photography Digital Film Editing Illustration Garment Construction Pattern Cutting Microsoft Team Working Communication Organisation

R e f e r e n c e s Nicholas Gibbs: nicholas@hipstersunnies.com John Lifford: j.lifford@worthing.ac.uk

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R E A D I N G

Elissa Flynn e l i s s a f l y n n p l a c e m e n t . t u m b l r. c o m