EBL Event Guide 2025 by Elite Business Magazine

FOR AMBITIOUS LEADERS

Shape the future of your business with Copilot

“ Some teams are saving 10 to 20% of their time with Copilot because it’s assisting with meeting notes, generating to-do lists, summarizing complicated documents, and freeing us up so we can concentrate on the bigger tasks.”

– Alex Pilswor th

“ I love that it’s in our environment. It’s able to cross pollinate and gather information from all of the data we’ve got in Microsoft 365. As a business owner that’s really important to me because it keeps our people working inside our systems.”

– James Hawley CEO & Founder, NextPath Career Partners

13th March 2025 - 12:05

“ The fact that Copilot quickly generates meeting recaps with notes and action items has actually changed the way we structure our meetings. We can look at these recaps and see where we’ve veered streamlined our agendas skip over the redundancies”

– Jeannette Ikonga Head of Client Success & Customer Experience at Joos

WHEN WE CLIMB TOGETHER

CEOs and owners of small and medium sized businesses must often navigate rugged, unpredictable terrain alone. But as a Vistage member, you’re traveling a proven, time-honored path to new levels of success. So go ahead and set your sights on that next great peak — because your peers and your guide have your back.

LIVE A LIFE OF CLIMB

Scan the QR code to find out how the world’s leading CEO peer advisory and executive coaching organisation can help you reach new heights.

Panel Discussion: CX Wars – Is customer experience the ultimate weapon in competitive markets? 38

38 Keynote Speaker: TBC 38 Panel Discussion: Build a tech stack that can survive the chaos

Strategies for Growing Businesses 51 Wander: How to unlock your brand personality!

Shaa Wasmund MBE

The

40 Keynote Speaker: Chris Forbes 40 Panel Discussion: Sustainability in Action: Turning an Eco-Idea into a Global

42 Keynote Speaker: Johnny Paterson, How to build a multimillion brand from £20,000

Panel Discussion: Crossing borders and breaking barriers

Elite Business Live 2025 is bringing together some of the biggest names in business to offer guidance, inspiration, and support to SMEs and fast-growing companies

WHERE AMBITION MEETS OPPORTUNITY

Join the UK’s leading event for highgrowth businesses! Elite Business

Live 2025 is a two-day powerhouse of inspiration, innovation, and industry insights. Packed with dynamic keynote speakers, interactive workshops, expertled panels, and unparalleled networking opportunities, this event is designed to accelerate your business journey.

Designed for Entrepreneurs, Built for Success

At Elite Business Live 2025, you’ll connect with like-minded business leaders, gain first-hand insights from industry pioneers, and uncover realworld strategies to scale your company. Whether you’re navigating challenges, seeking inspiration or looking for fresh ideas to fuel your next growth phase, this event is your catalyst for success.

What to Expect:

• Keynotes – Learn from top entrepreneurs who’ve been in your

shoes and built thriving businesses.

• Interactive Panel Discussions – Get answers to your biggest business questions of 2025.

• Hands-On Workshops – Tackle real challenges with expert guidance.

• Networking – Meet industry leaders, investors, and peers who can help drive your business forward.

More Than Just an Event – A Community for Growth

This isn’t just about listening; it’s about engagement, action, and transformation. Our free-to-attend seminar sessions will help you refine your strategy, spark innovation, and rediscover your passion for business.

Elite Business Live 2025 is your chance to connect, collaborate, and create lasting professional relationships that will shape your future. Are you ready to elevate your business to the next level?

FOR STARTUPS Powerful perks. Valuable benefits. From powering growth to trusted advice and technology, your membership opens up remarkable new opportunities.

So many advantages. So many extras.

Trusted Tech Advisors

Expert consultations from dedicated technology advisors specially trained in your needs.

Exclusive Member Savings

Special pricing on top technology to help you grow your business.

Ayming For Digital Transformation

Ayming can help you find the right contact in your country to answer your need and support your business development, with a strong and secure methodology from A to Z.

Mentoring

Free one-on-one mentoring sessions with our strategic partners who can advise on a variety of professional areas.

© 2025 Dell Inc. All rights reserved. Offers apply to ‘Dell for Startups’ members only. Dell for Startups discount coupons can be used in conjunction with other offers or discounts. Coupon codes applied in basket at check-out. Subject to availability while stocks last. Maximum 5 units per customer during promotional period. Prices and specifications are correct at date of publication but subject to availability or change without notice. Purchases from Dell.co.uk only (excludes Outlet store). Terms and Conditions of Sale and Service apply, see dell.co.uk/terms. Photos for illustrative purposes only – actual items may differ from photo. Dell is not responsible for errors in typography (including pricing errors) or photography. Not valid for resellers and/or online auctions. Dell Corporation Limited. Registered in England. No. 02081369. Office address: 1st and 2nd Floor, One Creechurch Place, London EC3A 5AF. Dell Services do not affect customers’ statutory rights.

It’s a full-on, fast-paced, face-to-face way of introducing yourself to new people, opportunities and potential future relationships. If you want to make as many contacts in a few hours as you normally would in a week, VIP networking is the place for you.

VIP NETWORKING

VIP ON-SITE STUDIO ENTRY IS LIMITED*

Experience the event like a true VIP!

With a VIP ticket, you’ll enjoy exclusive front-row seating for every session, putting you right at the heart of the action. Kick off the experience with an intimate pre-event networking evening on March 11th, featuring drinks, canapés, and meaningful connections with some of our incredible speakers. Then, elevate your experience even further with exclusive access to our Elite panel speakers during the post-event drinks receptions on March 12th and 13th. This is your chance to

network, learn, and engage like never before—don’t miss out! You could be looking for customers, suppliers, or even joint venture partners. You’ll also get the opportunity to meet a selection of the keynote speakers and panellists who have been presenting throughout the day.

Make sure you come armed with plenty of cards and a well-honed pitch. Places are going quickly, don’t miss out!

VIEW VIP TICKET OPTIONS

EVENT HOST OLI BARRETT MBE

Voted as one of GQ’s Most Connected Men, Oli is often referred to as the hardest-working man in networking and even earned an MBE for his business activities. A serial founder, Oli has helped to start numerous ventures, facing every challenge imaginable

OLI BARRETT is a serial co-founder, connector, and presenter, regularly hosting major business, technology, and entrepreneurship events, including London Tech Week, The Great British Entrepreneur Awards, and The Times Growth Summits.

He serves on the advisory boards of the Centre for Entrepreneurs, One Million Mentors, and Tech London Advocates and is a Fellow of Zinc.

Oli has co-founded multiple ventures,

including Tenner (the UK’s largest schools enterprise challenge), Volunteer It Yourself (helping young people renovate youth clubs), and TOTS (Turn on the Subtitles), a campaign improving children’s literacy. He also co-founded StartUp Britain, leading to PitchUp Britain (with John Lewis and Sainsbury’s) and PopUp Britain, supporting retail startups.

His sustainability efforts include co-founding Clean and Cool, helping cleantech businesses connect with partners, customers, and investors. He also founded The Connector Unit, linking businesses, and co-created Ethos and The Rainmakers.

Oli is a shareholder in Calm, Troubadour Theatres, and Better Space and hosts

The Lens podcast with Business in the Community. He also created the Build a Better Network course, helping professionals expand their influence.

With a career dedicated to entrepreneurship, collaboration, and innovation, Oli continues to support businesses and leaders worldwide.

CO HOST

HANNAH PREVETT

Commercial Business and Technology Editor at News UK and a regular feature writer for The Times, Sunday Times, Hannah is also the host for The Times CEO Summit and Launch Editor of Elite Business.

With over a decade of experience writing about technology, Hannah has built a reputation for her expertise in start-ups, innovation, and people. Her work is regularly featured in The Times, with additional bylines in The Sunday Times and HR Magazine. As the business editor at Bridge Studio, News UK’s commercial content division, she curates insightful content and leads discussions on key industry trends.

Beyond journalism, Hannah frequently hosts client events, including entrepreneur breakfast panels and sessions at The Times and Sunday Times Tech Summit. As the launch editor of Elite Business, she played a pivotal role in shaping its vision and is excited to return for Elite Business Live.

Ready to spark your business success story with TikTok?

TikTok for Business lets you create ad campaigns that can help your business grow. Choose your objective and audience, set your budget, and launch your ad.

Discover how TikTok ads can turn your business into a big hit.

Share your story, connect with passionate audiences, and drive results.

Grow, scale and exit your businesses.

Join Shaa Wasmund MBE for a gathering of ambitious women, exceptional entrepreneurs and industry changemakers… …for an event that marks the start of a movement. A carefully curated, diverse and deeply inspiring line-up of female entrepreneurs and one brave former dragon will be sharing their insights, experiences and battle scars.

Date: 9th May, 2025 Time: 8:30am-6pm + post-event drinks

Cavendish Conference Centre, London, W1G 9DT

DAY 1 WED 12TH MARCH 9:00-16:30

Business Data

Research UK and global business insights, market information and statistics

Events

Join small business growth events, workshops, and networking groups

Samuel Wilson’s Loan Trust

Funding young entrepreneurs to establish and develop new businesses

Responsible Business

Measure your carbon footprint and develop a net zero action plan

Call: 020 7332 1812

Start-ups + SMEs

Access advice and support from experienced business advisers

Workspace

Find flexible workspace for members and rooms to hire

Digital Skills

Helping business owners in London make better use of digital technology

Sustainable Procurement

Get supplier ready and access public and private sector business opportunities

Email: sbrec@cityoflondon.gov.uk

Info: cityoflondon.gov.uk/sbrec

DAY 1 - WED 12TH MARCH

09.15 Opening remarks by the event hosts: Oli Barrett MBE & Hannah Prevett

COMMERCIAL BUSINESS GROWTH

09.30 Keynote Speaker: Simon Squibb, Founder, Helpbnk PASSION AND PURPOSE IN COMMERCIAL BUSINESS

10.00 Panel Discussion: Disrupt or be disrupted

• Alexandra Wood, Founder, Alexandra Wood Bespoke

• Amy Knight, Director and Co-founder, Must Have Ideas

• Chris Kemp, CEO and Founder, Ingenuity Group

• Mike Greene, Chairman, CEO, Best Wealth Network & Director (Exec & NED)

• James Sinclair, Founder and CEO, Partyman Group

10.30 COFFEE BREAK

TECHNOLOGY

10.55 Keynote Speaker: Lisa Ventura MBE, Cyber Security Specialist & Founder, Cyber Security Unity THE POWER AND PERIL OF AI AND DEEPFAKES

11.25 Panel Discussion: Efficiency at What Price? The Controversial Role of AI Lisa Ventura MBE, Cyber Security Specialist & Founder, Cyber Security Unity

• Andrew Grill AI Expert, Futurist Speaker, and Podcast Host

• Alison Wright, SMB Director, Microsoft

• Cassie Gasson, Co-CEO, Thrive Erik Schwartz, Chief AI Officer, Tricon Infotech

TALENT/TEAM

12.05 Keynote Speaker: Dr Alka Patel, Longevity Doctor; Founder, The Million Hour Club THE ENTREPRENEURIAL EDGE: BIOHACKS FOR BUSINESS BRILLIANCE

12.35 Panel Discussion: No More Box-Ticking Culture

• Af Malhotra, Founder, Diversity Economics AI

• Judith Germain, Multi-Award Winning Leadership Consultant

• Kristjan Byfield, Co-Founder and Mission Commander, The Depositary

• Rachel Morgan-Trimmer, Consultant; Founder, FireBird

• Alex Partridge, Founder, UNILAD and LADBible, and host of the ‘ADHD Chatter’ podcast

13.05 LUNCH BREAK

FINANCE

14.05 Keynote Speaker: Sam Smith, Entrepreneur, NED, former Chief Executive, finnCap Group Plc THE JOURNEY TO SUPERSCALE

14.35 Panel Discussion: The untold story of gendered funding

• Sam Smith, Entrepreneur, NED, former Chief Executive, finnCap Group Plc

• Hatty Fawcett, Founder & CEO, Focused for Business

• Richard Bearman, Co-Chief Banking Officer at The British Business Bank

• Louise Doyle, CEO and co-founder, needi.co.uk

• Andrea Reynolds, Founder & CEO, Swoop

15.05 COFFEE BREAK

GLOBAL/INTERNATIONAL

15.30 Keynote Speaker: Joseph Foster, Founder, Reebok FIRESIDE CHAT WITH HANNAH PREVETT

16.00 Panel Discussion: Navigating a shifting trade landscape

• Alex Shepherd, Sales Director, Universal Partners

• Julianne Ponan MBE, CEO, Creative Nature

• Thomas Hal Robson-Kanu, Founder & CEO, The Turmeric Co.

• Shalini Khemka CBE, Founder, Chief Executive & Board Director, E2E

SIMON SQUIBB

Founder, Helpbnk

PASSION AND PURPOSE

COMMERCIAL BUSINESS

DISRUPT OR BE DISRUPTED

Are you seizing tomorrow’s market opportunities? In today’s rapidly evolving business landscape, the key to survival and success is not just keeping up, but staying ahead.

Join us to learn from industry experts who will reveal how to spot and seize tomorrow’s market opportunities. Discover cutting-edge strategies to harness disruptive technologies, anticipate shifts in customer demands and outpace the competition. Whether you’re looking to revolutionise your business or stay relevant in a shifting market, this session will equip you with the tools to thrive in the face of change.

ALEXANDRA WOOD Founder, Alexandra Wood Bespoke

AMY KNIGHT Director and Co-founder, Must Have Ideas

CHRIS KEMP CEO and Founder, Ingenuity Group

MIKE GREENE Chairman, CEO, Best Wealth Network & Director (Exec &

NED)

JAMES SINCLAIR Founder and CEO, Partyman Group

10.55 Keynote Speaker

LISA VENTURA MBE

Cyber Security Specialist & Founder, Cyber Security Unity

THE POWER AND PERIL OF AI AND DEEPFAKES

11.25 Panel Discussion

EFFICIENCY AT WHAT PRICE? THE CONTROVERSIAL ROLE OF AI

Artificial Intelligence is revolutionising the way businesses operate, but is it a double-edged sword?

In this session, industry leaders will explore how AI and automation can propel SMEs towards greater efficiency, faster decision-making and streamlined operations. But there’s a bigger question: What are the hidden costs? From implementation hurdles to ethical concerns, we’ll explore into how AI is reshaping the business landscape— sometimes for the better, and sometimes with unforeseen consequences. Prepare for a lively debate that challenges the conventional wisdom on AI’s role in business—because efficiency might come at a price.

PANELLISTS

LISA VENTURA MBE

Cyber Security Specialist & Founder, Cyber Security Unity ANDREW GRILL

AI Expert, Futurist Speaker, and Podcast Host

ALISON WRIGHT

SMB Director, Microsoft

CASSIE GASSON Co-CEO, Thrive

ERIK SCHWARTZ Chief AI Officer, Tricon Infotech

12.05 Keynote Speaker

DR ALKA PATEL

Longevity Doctor; Founder, The Million Hour Club

THE ENTREPRENEURIAL EDGE: BIOHACKS FOR BUSINESS BRILLIANCE

12.35 Panel Discussion

NO MORE BOX-TICKING CULTURE

How do we truly build workplace inclusion for the future? True workplace inclusion goes beyond ticking boxes—it’s about creating a culture where diversity, equity and inclusion (DE&I) are at the core of your business strategy.

This forward-thinking panel will explore how you can foster an environment that values diverse perspectives, cultivates authenticity and drives both innovation and growth. From attracting top talent to boosting employee engagement, learn how real DE&I initiatives can shape the future of your business. Industry experts will share actionable insights and strategies for building a culture of belonging that goes beyond compliance and truly embraces the power of inclusion.

PANELLISTS

AF MALHOTRA Founder, Diversity Economics AI

JUDITH GERMAIN Multi-Award Winning Leadership Consultant

KRISTJAN BYFIELD Co-Founder and Mission Commander, The Depositary

RACHEL MORGAN-TRIMMER Consultant; Founder, FireBird

ALEX PARTRIDGE Founder, UNILAD and LADBible, and host of the ‘ADHD Chatter’ podcast

Helping

SMEs

Reach their ideal audience for

MAXIMUM IMPACT

Over 80% of advertisers using AdSmart from Sky are businesses just like yours. Don’t miss your chance to strike with precision.

14.05 Keynote Speaker

SAM SMITH

Entrepreneur, NED, former Chief Executive, finnCap Group Plc

THE JOURNEY TO SUPERSCALE

14.35 Panel Discussion

THE UNTOLD STORY OF GENDERED FUNDING

The gender funding gap is a critical issue, but addressing it benefits everyone in the entrepreneurial ecosystem. In this session, we’ll dive into the challenges faced by female founders and explore solutions that are transforming the funding landscape for the better. Learn from experts as they share strategies for attracting investors, leveraging alternative funding options like angel networks and venture capitalists who support diverse leadership, and mastering the art of pitching. Whether you’re a female founder or a male ally, this panel will offer valuable insights on how inclusive funding practices can unlock growth opportunities for all business owners.

PANELLISTS

SAM SMITH

Entrepreneur, NED, former Chief Executive, finnCap Group Plc

HATTY FAWCETT Founder & CEO, Focused for Business

RICHARD BEARMAN Co-Chief Banking Officer at The British Business Bank

LOUISE DOYLE CEO and co-founder, needi.co.uk

ANDREA REYNOLDS Founder & CEO, Swoop

15.30 Keynote Speaker

JOSEPH FOSTER

Founder, Reebok

FIRESIDE CHAT WITH HANNAH PREVETT

16.00 Panel Discussion

NAVIGATING A SHIFTING TRADE LANDSCAPE

In a world of constant geopolitical shifts and trade disputes, how can you stay agile and capitalize on new opportunities?

Unpack the complexities of the global trade environment in 2025, from ongoing tensions to evolving trade agreements in this session. With the UK’s post-Brexit trade deals in place and a new government in place, experts will break down the challenges and new opportunities for SMEs navigating this uncertain landscape. In this session, you will discover practical strategies to adapt, thrive and unlock international growth, regardless of the obstacles ahead.

PANELLISTS

ALEX SHEPHERD Sales Director, Universal Partners

JULIANNE PONAN MBE CEO, Creative Nature

THOMAS HAL ROBSON-KANU Founder & CEO, The Turmeric Co.

SHALINI

KHEMKA CBE Founder, Chief Executive & Board Director, E2E

DAY 2 THU 13TH MARCH 9:00-16:30

DAY 2 - THU 13TH MARCH

09.15 Opening remarks by the event hosts: Oli Barrett

COMMERCIAL BUSINESS GROWTH

09.30 Keynote Speaker: Joseph Valente, CEO, Trade Mastermind HOW TO BUILD A 7 FIGURE BUSINESS AND BEYOND

10.00 Panel Discussion: CX Wars – Is customer experience the ultimate weapon in competitive markets?

Joseph Valente, CEO, Trade Mastermind

Chloë Clover CEO, Wander; Forbes 30 Under 30; total entrepreNERD

Mark Finlay, Chief Commercial Officer, Moneypenny

Nicola Cook, Chief Opportunity Officer & CEO of Company Shortcuts

10.30 COFFEE BREAK

TECHNOLOGY

10.55 Keynote Speaker: Brian Horsburgh, UK SMB Director, Dell Technologies STRATEGIC AI: TRANSFORMING INVESTMENT INTO MEASURABLE AI

11.25 Panel Discussion: Build a tech stack that can survive the chaos

Adam Herbert, CEO, Go Live Data

Áine Rogers, Managing Director of Cisco’s SMB for the UKI theatre

Andy Wilson, Senior Director, New Product Solutions, Dropbox

Besnik Vrellaku, Founder and CEO, Salesflow.io

Brian Horsburgh, UK SMB Director at Dell Technologies

TALENT/TEAM

12.05 Keynote Speaker: Shaa Wasmund MBE, Serial Entrepreneur, Sunday Times Best Selling Author IT’S NOT HOW YOU GET KNOCKED DOWN BUT HOW YOU GET BACK UP

12.35 Panel Discussion: The hybrid hustle

Shaa Wasmund MBE, Serial Entrepreneur, Sunday Times Best Selling Author

Amy Hopper, Founder, TOA Group

Joanna Howes, Founder and CEO, The Change Creators

Niki Avraam, Workforce and Leadership Expert & Legal Entrepreneur

13.05 LUNCH BREAK

SUSTAINABILITY

14.05 Keynote Speaker: Chris Forbes, Co-founder, Cheeky Panda SUSTAINABILITY IN ACTION: TURNING AN ECO-IDEA INTO A GLOBAL BRAND

14.35 Panel Discussion: Sustainability vs. Survival: Can your business really grow while going green?

Chris Forbes, Co-founder, Cheeky Panda

Sakina Buoy, Chairman, Somerset Toiletry Company

Simon Crowther, Flood Protection Solutions

Paul Hargreaves, Founder & CEO, Cotswold Fayre & Flourish

15.05 COFFEE BREAK

GLOBAL/INTERNATIONAL

15.30 Keynote Speaker: Johnny Paterson, Co-Founder. Dr PAWPAW HOW TO BUILD A MULTIMILLION BRAND FROM £20,000

16.00 Panel Discussion: Crossing borders and breaking barriers

Johnny Paterson, Co-Founder. Dr PAWPAW

Jade Buffong-Phillips, Founder and CMO, Mane Hook-Up

Lucie Macleod, Founder & CEO, Hair Syrup

Philippa White, Founder and CEO, TIE

Pavlo Phitidis, Co-founder, Aurik

MBE & Hannah Prevett

JOSEPH VALENTE

CEO, Trade Mastermind

HOW TO BUILD A 7 FIGURE BUSINESS AND BEYOND

CX WARS – IS CUSTOMER EXPERIENCE THE ULTIMATE WEAPON IN COMPETITIVE MARKETS?

In today’s fiercely competitive business landscape, customer experience (CX) has become the battleground where brands win or lose.

This discussion will dive deep into why CX is the secret weapon SMEs need to stand out in 2025. Industry experts will reveal how to build unshakable customer loyalty, consistently exceed expectations and turn CX into your biggest differentiator. Learn about the cutting-edge tools and technologies reshaping the customer journey, and discover how a superior CX strategy can transform casual customers into lifelong brand advocates. In the fight for market dominance, CX might just be your ultimate advantage.

10.55 Keynote Speaker

BRIAN HORSBURGH

UK SMB Director, Dell Technologies

11.25 Panel Discussion

BUILD A TECH STACK THAT CAN SURVIVE THE CHAOS

In a world where technology changes at lightning speed, how can SMEs build a tech stack that keeps pace?

This panel will tackle the chaos head-on, offering expert insights on how to choose, implement and scale the right technologies for your business. From balancing scalability and security to managing costs, learn how to future-proof your tech investments while ensuring seamless compatibility with existing systems. Whether you’re navigating rapid growth or preparing for disruption, discover strategies to stay agile, adaptable and ready for whatever the future throws at you.

PANELLISTS

BRIAN HORSBURGH

UK SMB Director, Dell Technologies

ADAM HERBERT CEO, Go Live Data

ÁINE ROGERS

Managing Director of Cisco’s SMB for the UKI theatre

ANDY WILSON Senior Director, New Product Solutions, Dropbox

BESNIK VRELLAKU Founder and CEO, Salesflow.io

12.05 Keynote Speaker

SHAA WASMUND MBE

Serial Entrepreneur, Sunday Times Best Selling Author

12.35 Panel Discussion

THE HYBRID HUSTLE

As hybrid work becomes the new norm, businesses face a critical question: Is it boosting productivity or holding teams back?

This panel will explore the challenges and opportunities of managing a hybrid workforce in 2025. Industry experts will share strategies for fostering collaboration and communication between remote and in-office employees. Learn how to maintain high levels of engagement and motivation to create a seamless and unified work experience. Whether you’re struggling to keep teams connected or looking to optimise your hybrid model, this session will arm you with practical insights to thrive in the evolving workplace.

PANELLISTS

SHAA WASMUND MBE

Serial Entrepreneur, Sunday Times Best Selling Author

AMY HOPPER Founder, TOA Group

JOANNA HOWES Founder and CEO, The Change Creators

NIKI AVRAAM Workforce and Leadership Expert & Legal Entrepreneur

CHRIS FORBES

Co-founder, Cheeky Panda

SUSTAINABILITY VS. SURVIVAL: CAN YOUR BUSINESS REALLY GROW WHILE GOING GREEN?

Can businesses truly thrive while prioritising sustainability, or is it a trade-off between ethics and profit?

Discover how sustainable practices can lead to cost savings, enhance brand reputation and foster customer loyalty. But with the rising costs of green technologies, potential supply chain disruptions, and the need for longterm investment, is sustainability always a feasible option for SMEs? We’ll tackle the controversial issues, from the practical challenges of adopting green initiatives to the debate over whether the environmental shift comes at too high a price. Learn how to navigate these complexities and find a balance that allows your business to grow without compromising your sustainability goals.

BUOY Chairman, Somerset Toiletry Company

SAKINA

CHRIS FORBES Co-founder, Cheeky Panda

PAUL HARGREAVES Founder & CEO, Cotswold Fayre & Flourish

Off p y ess with expertise dating back to 1979, delivering a personal touch and a deep understanding of what businesses need to thrive. Our unique and inspiring buildings, each featuring creative designs, are crafted to boost productivity and innovation Equipped with state-of-the-art technology and supported by awardwinning, certified Customer Service Excellence, our workspaces ensure seamless business operations

PRIME LOCATIONS IN LONDON:

15.30 Keynote Speaker

JOHNNY PATERSON

Co-Founder. Dr PAWPAW

HOW TO BUILD A MULTIMILLION BRAND FROM £20,000

16.00 Panel Discussion

CROSSING BORDERS AND BREAKING BARRIERS

The world of e-commerce is expanding faster than ever, and SMEs have a golden opportunity to reach customers across the globe. But how do you navigate the complexities of international growth and stand out in a crowded digital marketplace?

Explore the booming potential of global e-commerce and learn how SMEs can build their brand and scale internationally. From crafting powerful digital marketing strategies and overcoming logistics hurdles to navigating the maze of international payment systems, we’ll cover everything you need to know to win in a borderless marketplace. Join us to learn how to break barriers, seize global opportunities and transform your e-commerce business into a truly international success.

PANELLISTS

JOHNNY PATERSON

Co-Founder. Dr PAWPAW

JADE BUFFONG

-PHILLIPS Founder and CMO, Mane Hook-Up

LUCIE MACLEOD Founder & CEO, Hair Syrup

Business owner, Business growth specialist, keynote speaker and writer

PHILIPPA WHITE Founder and CEO, TIE

PAVLO PHITIDIS

INTERACTIVE BREAKOUT SESSIONS

Our Interactive Breakout Sessions are designed to bring real-life experiences and clear advice to entrepreneurs focused on business growth.

Breakout Sessions are included in your delegate experience . At 45 minutes long these sessions are the ideal place to pick up valuable business learnings and learn from industry experts who have faced similar hurdles to you.

You attend our Interactive Breakout Sessions either in person at the Leonardo Royal or virtually here at the date/ time of the Interactive Breakout Session for free.

To attend in-person you will need to obtain an on-site studio pass. For more information on this Click here for tickets.

In-person attendance at Leonardo Royal, St Paul’s, London are strictly on a first come, first serve basis and the amount of in-person seats are limited. Please ensure you book early to avoid disappointment.

CLICK HERE TO VIEW ALL SESSION

10.55 Wed March 12th

ADSMART FROM SKY PRESENTS

HOW SME’S ARE SUPERCHARGING THEIR GROWTH WITH TARGETED TV ADVERTISING

TV advertising has never been more accessible and thousands of businesses have already taken advantage of the world class offering that Sky provides. Using data and leading addressable technology brands are using targeted TV advertising to reach their customers in premium world class content driving positive outcomes for their business. This session will talk you through the steps of how you can supercharge your business on TV, how you can reach your customers on the most important screen in the home and how you can build brand fame with your tv advert. Learn from what other companies in your space have done and take advantage of all the learnings and case studies that Sky has access to.

• Learn how premium world class TV content rubs off on your brand

• Why TV is the best at making your brand famous

• Why consumers see TV as the most trusted environment

• How SME’s are running 6 week TV campaigns starting at £3,000

• Why using TV makes all your other marketing work harder for you

• Learn how you can show the ROI from TV marketing

• Discover how making a TV advert has never been more accessible

KURT EDWARDS

Business Specialist, Sky TV

Kurt Edwards has a +25 year career working in some of the most established media companies in the UK such as Capital Radio, Bauer Media, Future Publishing, talkSPORT and Sky. He’s led award wining sales teams and won industry awards for creativity and now works as a Business Specialist at Sky helping start ups and SME’s supercharge their business.

12.05 Wed March 12th

TIKTOK PRESENTS TIKTOK MEANS BUSINESS

This breakout session at Elite Business Live will explore the power of TikTok as a business and marketing platform. Hosted by TikTok account managers Jake Gibbons and Niall Durkin, the session aims to provide business owners with practical insights into leveraging TikTok to engage audiences, drive sales, and build brand awareness.

The session will begin with an introduction to TikTok’s unique ecosystem and user behaviors. Attendees will gain a clear understanding of why TikTok is an essential marketing tool, debunking common myths about the platform being solely for young audiences.

Key topics include an overview of TikTok’s business solutions, the creative process behind successful content, and seasonal marketing opportunities. Through case studies and best practices, the session will highlight how businesses of all sizes can create impactful content, utilize TikTok Ads, and maximize ROI with strategic campaign planning.

Aims

• Introduce TikTok as a Business Platform – Explain TikTok’s potential beyond entertainment, emphasizing its impact on brand visibility and customer engagement.

• Demystify TikTok’s Audience and Content Strategies – Break down myths about TikTok’s user demographics and showcase content trends that resonate across industries.

• Provide Practical Marketing Strategies – Share best practices for organic and paid TikTok marketing, covering campaign structures, audience targeting, and creative execution.

• Explore Monetization and Advertising Solutions – Highlight TikTok’s ad formats, business tools, and how brands can optimize campaigns for sales and conversions.

• Showcase Success Stories – Demonstrate real-life examples of brands that have effectively leveraged TikTok for growth and engagement.

Account Manager, TikTok

JAKE GIBBONS

NIALL DURKIN

16.55 Wed March 12th

DE NOVO PRESENTS DRIVING SME GROWTH THROUGH TECHNOLOGICAL INNOVATION

Join Tim Warner, Co-Founder and Chairman of de Novo Solutions, for an inspiring and practical session tailored to the SME community. In just three years, de Novo has grown from a Welsh start-up to an award-winning digital transformation leader with operations across the UK and India. This session offers valuable insights into the company’s journey, highlighting key milestones, the role of technology in sustainable scaling, and the values driving its success.

Tim will share his experiences overcoming challenges, fostering innovation, and delivering excellence to clients. Discover how de Novo uses cutting-edge cloud technologies to transform back-office operations, empowering organisations to drive operational efficiency and sustainable growth.

Aims

Inspire SMEs to embrace cloud technology for sustainable growth and operational efficiency.

• Share de Novo’s journey, highlighting challenges, successes, and lessons learned.

• Showcase how core values and customer focus are key to delivering exceptional business outcomes.

Content

• The milestones in de Novo’s rapid growth journey and global expansion.

• The role of cloud technology in enabling scalability, efficiency and innovation.

• Practical insights into building a values-driven, customer-focused business culture.

Outcomes

• Understand how to leverage technology for operational efficiency and innovation.

• Gain actionable strategies to enhance customer experience and scale sustainably.

• Feel inspired by a real-world journey of entrepreneurial growth and success.

Co-Founder and Chairman, de Novo Solutions

Tim is a seasoned entrepreneur and investor with a wealth of experience in driving growth and fostering innovation across various industries. He has successfully scaled multiple businesses, including Certus Solutions, an Oracle Cloud implementation partner acquired by Accenture. As an angel investor, Tim focuses on backing high-potential companies with innovative solutions and business models that prioritise quality, sustainability and scalability. With a strong foundation in entrepreneurship and investment, Tim brings a unique perspective to SMEs. He understands the operational challenges that businesses face and the strategies that can unlock growth without compromising on quality. His expertise offers actionable guidance for fast-growing businesses, having evaluated, invested in, and mentored startups that have gone on to achieve significant success.

TIM WARNER

Po we ri n g S c al e up S uc c e s s

CHLOË CLOVER

Brand personality is more important than ever. In this interactive session, Clover dives into what it means to have a brand personality and how to develop and implement it into your marketing strategy. The objective is for you to start thinking about your content differently, create attention and define the way people FEEL & ENGAGE with your brand.

Aims

• To identify your brands personality

• Discover how to strategically leverage your content

• Understand what success looks like to you Outcomes

• Understand the importance of brand personality

• Learn how to discover your brand personality How to implement your brand personality into your marketing strategy

Wander is an award winning content marketing agency and production company creating next level visual content for brands to #beatthescroll®. We BLOW UP brand personality. MINT content and BOLD strategy. Creating ATTENTION, defining the way people FEEL & ENGAGE with your brand. Wanders core services are strategic planning, content creation and campaign management across social and digital. Clover (co-founder/CEO) was listed in Forbes 30 Under 30 and Wander was recently selected for the BBC Small Indie Fund.

CEO & Co-Founder, Wander

Chloë Clover is the Co-Founder and CEO of Wander, a multi-award-winning agency and production company. A Personality First, Boundary Breaking Content Agency disrupting the way businesses market themselves online. Working with the biggest brands on the planet, crafting next level campaigns, and creating consistent and engaging content & social since 2018. Clover appeared in the prestigious Forbes 30 Under 30 list, highlighting her as a trailblazer and new world entrepreneur. After dropping out of school at 15, Clover has always been an innovator, leading with strategic thinking to unlock brand personality. Clover is a passionate advocate for the acceptance and representation of diversity and firmly believes that it’s our differences that make us incredible.

12.05 Wed March 13th

ACCELERATING GROWTH WITH AI-FIRST STRATEGIES FOR GROWING BUSINESSES

In this breakout session, Tom Batcheler, WW Director, Modern Work and Copilot at Microsoft, will delve into the transformative potential of AI for growing businesses. With his extensive experience in both start-ups and growth companies, Tom will share insights on how AI can be leveraged to scale operations, compete with larger enterprises, and achieve impressive returns on investment.

Aims

• Empower leaders to harness AI for scaling operations and competing with larger enterprises.

• Provide actionable insights on developing and implementing AI strategies that deliver significant ROI.

• Showcase real-world examples of successful AI integration with customers highlighting transformative results.

• Equip attendees with the knowledge to create AI implementation plans tailored to their business needs.

Outcomes

• Understand the potential of AI in transforming operations and driving growth.

• Learn how to develop AI strategies that align with business goals and deliver high ROI.

• Gain practical knowledge of Microsoft 365 Copilot and its application.

• Identify key steps to successfully implement AI in your organisation.

TOM BATCHELER

WW Director, Modern Work and Copilot, Microsoft

Tom is a WW Director, Modern Work and Copilot at Microsoft, Ex Google, Microsoft & AWS experienced cloud product and business leader with a passion for disrupting industries and solving real-world problems.

15.30 Thu March 13th

HOW TO UNDERSTAND AND USE DATA TO KEEP & ACQUIRE CLIENTS

At the centre of any successful business is good data process and being able to understand who your customers are, where they are and how to contact them. In this session we will look how you are currently using and managing any data you have on customers and prospects, how to keep it compliant and how data can be used efficiently and effectively to identify the size of your market, ensure calling campaigns are executed correctly and successfully, increase the engagement of email and social media campaigns and ensure that your business reputation is not undone by bad data and data processes.

Aims

• Create better practises on how to keep the right data

• Use data successfully to identify the size of your market

• Build successful sales and marketing plans centred around data

• Connect with more customers and protect your reputation.

• Anyone attending will receive a free customer or prospect profile report (up to 10,000 records) – This may not be the right place for this, feel free to edit any of the above to fit this in.

STEVE FORSDICK

Business Development Director

With nearly two decades of expertise in B2B Sales and Marketing, Steve has dedicated his career to supporting businesses in their growth, often in difficult and competitive niches. His global business experience and leadership of teams of various sizes enable him to call upon a wealth of knowledge from different sectors, which can be easily transferred to others. A senior member of the commercial team at Market Location, Steve works to ensure we collaborate with clients and that our shared business goals are achieved or exceeded.

The UK’s small business community are collectively its biggest employers but get very little support or recognition from government.

Your Business Community (YBC) exists to provide small businesses with this much needed support and representation.

YBC members get unlimited free advice discounts on lots of business services and protection against several potential prosecutions. They also have access to finance and can take advantage of offers from our partners.

Find out more by visiting:

yourbusinesscommunity.co.uk

Join Shaa Wasmund MBE and a carefully curated, diverse and deeply inspiring lineup of female entrepreneurs and one brave former dragon will be sharing their insights, experiences and battle scars.

Date: 9th May, 2025 Time: 8:30am-6pm + post-event drinks Cavendish Conference Centre, London, W1G 9DT BUY TICKETS NOW Scan the QR Code → or visit rotfe.org

SPEAKERS

Meet the leading innovators and experts who will be joining us over 2 days in London.

Find out more about our speakers here.

ADAM HERBERT

CEO, Go Live Data

DAY 2 - 11.25

With over two decades experience of working in the data and marketing industry with a particular focus on email marketing, Go Live Data’s CEO, Adam Herbert, has spanned a career of working and supporting several market leaders. Across this time, Adam has helped leaders and their organisations with market sizing, supporting their growth through data driven strategies and helping businesses move from traditional marketing methods into the digital arena which continues to evolve at a rapid rate.

ÁINE ROGERS

Managing Director of Cisco’s SMB for the UKI theatre

DAY 2 - 11.25

Áine Rogers is Director of Cisco’s SMB for the UKI theatre. She is responsible for the strategic direction and growth of this segment, executing on Cisco’s defined go to market, combining global short mid and long-term strategies, and developing existing local routes to market in new ways to best serve smaller enterprises on their digitisation journey – whose technology adoption, consumption and needs have changed drastically in recent years.

AF MALHOTRA

Founder, Diversity Economics AI

DAY 1 - 12.35

Talent/Team

Af Malhotra is a serial tech founder, active philanthropist and board advisor. His career spans global technology companies, including Amstrad, Fujitsu, and Gartner. Af’s latest venture is Diversity Economics AI (DE.AI)- winner of the prestigious InnovateUK Goverment grant - where he is founder, CEO. DEAI is a data transparency, compliance and conversational learning platform - enabling organizations to accelerate their diversity, equity, and inclusion (DEI) efforts and outcomes. Additionally, Af is founder, chairperson of non-profit, think tank - Diversity Economics Institute.

ALEX PARTRIDGE

Founder, UNILAD and LADBible, and host of the ‘ADHD Chatter’ podcast

DAY 1 - 12.35

Talent/Team

Aged just 21, Alex Partridge founded UNILAD and LADBible, social news sites which now have a following of 100 million people around the globe. A legal case over ownership in 2017 tipped him over the edge of the cliff into alcoholism, triggering years of mental health issues until, aged 34, he was diagnosed with ADHD. After the diagnosis, and feeling frustrated with the stigma surrounding ADHD, Alex immediately launched the award winning ADHD Chatter podcast which now has a following of 2 million people.

Alex Shepherd, Sales Director

ALEX SHEPHERD

Sales

Director, Universal Partners

DAY 1 - 16.00

Sustainability

• 8 years working with corporate clients on strategic FX planning

• Manages flow in excess of £1bn on behalf of SMEs, large corporates and FTSE-listed organisations

• Developed and executed enhanced FX strategies for industryleading businesses

ALISON WRIGHT

SMB Director, Microsoft

DAY 1 - 11.25

Technology

Ali is a dynamic leader with a rich and diverse career spanning 20+ years of technology leadership positions across sales, marketing & operations where she has successfully built and led teams to incredible results. She currently leads the Microsoft UK’s Small and Medium Business Segment setting strategy across partner, customer and marketing. Previous roles include Azure customer lead, transformation lead for channel partners and chief of staff.

AMY HOPPER

Founder, TOA Group

DAY 2 - 12.35

Talent/Team

Amy founded her first digital agency at 25, got hit by a car at 26, lost half her hair, shaved her head, grew her agency to a top 30 UK Google Partner, had a spinal fusion, limited to a wheelchair, lost her husband to suicide in lockdown, sold her agency, rebuilt her body, hiked 600km solo around Europe, took to the speaking circuit, founded a performance consultancy group, and now helps companies remove psychological barriers to produce higherperforming teams.

ALEXANDRA WOOD

Founder, Alexandra Wood Bespoke

DAY 1 - 10.00

Commercial Business Growth

Alexandra Wood, founder of Alexandra Wood Bespoke, is revolutionising the world of Savile Row tailoring with her innovative approach to modern menswear. Combining timeless craftsmanship with a fresh, contemporary flair, Alexandra creates bespoke wardrobes that do more than just fit—they empower men to exude confidence, style, and sophistication in their busy, successful lives.

DR. ALKA PATEL

Longevity Doctor; Founder, The Million Hour Club

DAY 1 - 12.05

Talent/Team

As a Longevity and Lifestyle Doctor, Workplace Biohacker, and Founder of the Million Hour Club, Dr Alka is here to prove that business success starts with health success. With over 20 years in medicine, she’s not here to tick corporate well-being boxes—she’s here to shake them up. No more blanket health insurance and generic gym memberships. True workplace inclusion starts with understanding the unique health needs of every individual. That’s why Dr. Alka created the Health Hacking Code—Data, Devices, Decisions.

AMY KNIGHT

Director and Co-founder, Must Have Ideas

DAY 1 - 10.00

Commercial Business Growth

Amy Knight is the 28-year-old entrepreneur, owner and Director of Must Have Ideas, one of the UK’s fastest growing e-commerce retailer companies. In 2018 she graduated with a Law degree from the University of Kent, working as a warehouse manager during her studies at Ecoegg, a company making innovative environmentally friendly household, laundry and cleaning products. On completing her degree, Amy remained at Ecoegg moving into the position of Head of Supply Chain Management where she worked for five months.

ANDREA REYNOLDS Founder & CEO, Swoop

DAY 1 - 14.35

Finance

Andrea started her career as an accountant with KPMG before joining their Management Consultancy division in London, directing projects for a number of organisations such as GE Capital Aviation, Ryanair, Lloyds Bank and the FCA. Andrea left KPMG to start her own corporate finance consultancy, where for over 10 years she raised funding for businesses across loans, investment and grants. It is this experience that led to the launch of swoopfunding.com. Andrea is also a non-executive director Berkshire Hathaway European Insurance.

ANDY WILSON

Senior Director, New Product Solutions, Dropbox

With over 17 years of working on broadcast innovation, early BBC iPlayer, product management, digital rights, and the micro: bit for the BBC, Andy joined Dropbox from leading growth and technology delivery at the Digital Production Partnership, where he developed a new international format for exchanging video content and commercials. Andy now leads New Product Solutions for Dropbox.

BRIAN HORSBURGH

UK SMB Director, Dell Technologies

ANDREW GRILL

AI Expert, Futurist Speaker, and Podcast Host

AI Expert and Leading Futurist Andrew Grill is a dynamic and visionary tech leader with over three decades of experience steering technology companies towards innovative success. Ranked as a top 10 Futurist speaker in 2024, number 1 bestselling Author of Digitally Curious, a finalist in the Digital Leaders AI Expert of the Year, and known for his captivating global keynotes, Andrew offers practical and actionable advice, making him a trusted advisor at the board level for companies such as Vodafone, Adobe, DHL, Nike, Nestle, Bupa, Wella, Mars, Sanofi, Dell Technologies, and the NHS.

BESNIK VRELLAKU

Founder and CEO, Salesflow.io

Besnik Vrellaku is the CEO and founder of Salesflow.io, a leading force in Go-To-Market (GTM) software that revolutionises B2B lead generation for SMEs using multi-channel sales technology. With a notable clientele that includes industry giants Hubspot, Monday.com, LaunchDarkly, Gocardless, and Hibob, Salesflow.io epitomises Besnik’s vision and entrepreneurial acumen. Besnik’s passion for GTM startups is evident, reflected in his active involvement in investing, advising, and consulting for various scaleup enterprises.

CASSIE GASSON

Co-CEO, Thrive

With over 20 years of experience in the IT and services industry, Brian Horsburgh, the UK SMB Director at Dell Technologies, is dedicated to empowering UK SMB’s on their digital transformation journey. Brian’s passion lies in helping our customers thrive, ensuring they have the tools and support needed to grow and succeed. His focus is on driving further growth and cementing Dell as the go-to partner for SMBs looking to innovate and scale.

Cassie Gasson is Co-CEO of Thrive, the world’s fastest-growing learning technology company. Named WiM’s Best Marketing Leader, she’s scaled Thrive from startup to £12M ARR, partnering with global brands like Vodafone, Volvo, Next, and Frasers Group. With a decade in SaaS Marketing, Cassie has sourced over 65% of new business revenue in the past five years. Today, she steers Thrive’s growth, drives innovation, and champions what makes Thrive unique as it scales.

CHLOE CLOVER

CEO, Wander; Forbes 30 Under 30; total entrepreNERD

DAY 2 - 10.00

Chloë Clover is the Co-Founder and CEO of Wander, a multi-awardwinning agency and production company. A Personality First, Boundary Breaking Content Agency disrupting the way businesses market themselves online. Working with the biggest brands on the planet, crafting next level campaigns, and creating consistent and engaging content & social since 2018. Clover appeared in the prestigious Forbes 30 Under 30 list, highlighting her as a trailblazer and new world entrepreneur. Clover is a passionate advocate for the acceptance and representation of diversity and firmly believes that it’s our differences that make us incredible.

CHRIS KEMP

CEO and Founder, Ingenuity Group

Chris Kemp is the founder and CEO of The Ingenuity Group, the UK’s leading connector of brands with agencies and agencies with brands. The Ingenuity Group comprises of Ingenuity, Future Factory, Reg & Partners, MAD//FEST, and MAD//Masters, each of which support the Group’s mission of fostering growth and collaboration within the marketing industry. Chris founded Ingenuity in 2005 as a new business consultancy. Over nearly two decades, his dedication, strong work ethic and focus on results have driven the company’s organic growth and expansion.

HATTY FAWCETT

Founder & CEO, Focused for Business

DAY 1 - 14.35 Finance

Hatty Fawcett, Founder of Focused For Business, is on a mission to make it faster and fairer for start-up founders and business owners to raise equity investment, particularly when they are doing so for the first or second time. Reports show that gender, ethnicity and geographical location can all be barriers to accessing funding, with less funding going to female founders, ethnically diverse founders and startups based outside of London. Hatty and the team at Focused For Business believe investment should be available to everyone.

CHRIS FORBES

Co-founder, Cheeky Panda

DAY 2 - 14.05

Sustainability

Chris Forbes is co-founder of Cheeky Panda ranked the UKs most sustainable household brand by Which? Magazine. He has a 20 years track record of building world class teams in B2B and retail. Specialist skills include, sales, building lean profitable business models, high yield growth, equity/debt finance and risk management. Passionate about building 21st century companies that have purpose over profit but are still commercially viable entities.

ERIK SCHWARTZ

Chief AI Officer, Tricon Infotech

1 - 11.25

Erik Schwartz is a seasoned technology executive and entrepreneur with over two decades of experience in the tech sector, specializing at the intersection of AI, Information Retrieval and Knowledge Discovery. Over the course of his career, Erik has been at the forefront of integrating building large-scale platforms and integrating AI into search technologies, significantly enhancing user interaction and information accessibility. His previous held key senior roles at Comcast, Elsevier, and Microsoft, where he led pioneering AI, search, and LLM initiatives.

JADE BUFFONG-PHILLIPS

Founder and CMO, Mane Hook-Up

DAY 2 - 16.00

Jade is the Founder and CMO of Mane Hook-Up, a London based beauty booking platform that helps women find and book appointments with afro hair stylists they can trust in their local area. Their ambition is to diversify the hair industry by making afro and curly hair stylists more visible. With a decade of experience as a purpose driven marketing specialist, Jade focuses on building products and businesses from the ground up and creating solutions for underserved communities. Having served start-ups, scales ups, and Fortune 500 giants like Nike.

JAMES SINCLAIR Founder and CEO, Partyman Group

DAY 1 - 10.00

Commercial Business Growth

James is the founder and CEO of the Partyman Group of companies - a £40m turnover business which - includes soft play centres, day nurseries, farm park attractions, a teddy bear business, a kid’s arts and crafts manufacturer, an ice cream company, as well as a grade 2 listed hotel and an established party supplies business. Starting out at 16 as Jimbo the Partyman, James initially built an entertainment agency. He set himself the goal of earning £40,000 a year and owning a house by the time he was 20.

JOHNNY PATERSON

Co-Founder. Dr PAWPAW

JOANNA HOWES

Founder and CEO, The Change Creators

Joanna Howes is an award winning international coach, behavioural expert, and No 1 best selling international co-author, who specialises in leadership and performance coaching. She helps leaders and teams to activate their full potential in themselves and in the business.

Joanna has already created a huge impact in building futureready leaders and teams by equipping them with the essential mindset, behaviors and skills they need to lead successfully into the future.

Johnny Paterson is the Co-Founder of Dr. PAWPAW alongside his wife Pauline. The couple turned business partners have managed to grow the business from 20,000 to a multi-million pound turnover. Now entering their next stage as a 10 million plus business, Dr.PAWPAW has been listed among the Sunday Times Best Places to Work 2024. The Dr.PAWPAW products can be found all around the world in nearly 50 countries including the UK, US, Australia and the Middle East. A family-owned British brand, their products are the very essence of feel good beauty.

JOSEPH VALENTE

CEO, Trade Mastermind

Joseph Valente started out as a 16-year-old plumbing apprentice building his own man-in-a-van operation from a standing start into a multi-million-pound gas installation company by the time he was 30. ImpraGas was the UK’s largest independent boiler business with annual sales of £10million before he sold it in 2020. Fittingly, the plumbing apprentice won television’s The Apprentice in 2015, partnering with the notoriously hard-to-please Lord Alan Sugar before going it alone once more.

JOSEPH

FOSTER

Founder, Reebok

Joseph William Foster (Joe Foster) was born in 1935 in Bolton, England on the same birthday, 18th May, as his grandfather, also Joseph William Foster, who had died 18 months earlier. Joe’s grandfather was the founder of J W Foster & Sons (Athletic Shoes) Ltd and the inventor of the Spiked Running Shoe and the Trainer (Sneaker). Joe and his late brother Jeff were born into the J W Foster & family business, but on their return after 2 years away from home on National Service, they asked questions. The year was 1955, and the brothers saw a business that was still rooted in the 1930s.

JUDITH GERMAIN

Multi-Award Winning Leadership Consultant

Judith Germain is a multi-award winning leading authority on Maverick Leadership. She is the founder of The Maverick Paradox, a leadership consultancy that catalyses transformation, enabling organisations to thrive in complex, constantly shifting environments. She specialises in creating clear thinking and decisive leaders and enabling effective organisational cultures that are high performing and inclusive.

JULIANNE PONAN MBE

CEO, Creative Nature

DAY 1 - 16.00

Julianne is a pioneer in the free-from world. She was diagnosed with severe anaphylaxis at two years old, she has multiple allergies to all peanuts, treenuts, sesame, chickpeas and more. She is the founder and CEO of Creative Nature a Top 14 allergen free brand, through her own experiences and challenges living with allergies she focused on Creative Nature to be at the forefront of ‘free from’ innovation, pushing the boundaries and launching a range of free from foods with good nutrition from baking to snacks!

LISA VENTURA MBE

Cyber Security Specialist & Founder, Cyber Security Unity

DAY 1 - 10.55

Lisa Ventura MBE is an award-winning cyber security specialist, published writer/author, and keynote speaker. She is the Founder of Cyber Security Unity, a global community organisation that is dedicated to bringing individuals and organisations together who actively work in cyber security to help combat the growing cyber threat and Neuro Unity, a non-profit that champions and promotes neuroinclusion for all. As a consultant Lisa also provides cyber security awareness and culture change training and works with cyber security leadership teams to help them collaborate effectively.

LUCIE MACLEOD

Founder & CEO, Hair Syrup

DAY 2 - 16.00

Global/International

Lucie Macleod is the founder and CEO of Hair Syrup, a successful hair care brand known for its vegan, cruelty-free pre-wash hair oils. Based in Pembrokeshire, Wales, Lucie began her entrepreneurial journey in 2019 when she was a university student at the University of Warwick. After struggling with her own damaged hair from bleaching and styling, she started researching and developing DIY hair treatments to improve her hair’s health. The oils she created worked so well that she shared her hair care routine on TikTok, where her content went viral, and she kept it that way.

KRISTJAN BYFIELD

Co-Founder and Mission Commander, The Depositary

1 - 12.35

After initially training as a professional stage actor I quickly realised this was not the career for me. I fell into agency and quickly fell in love with it- much to my own surprise. 18 months later, me and my business partner An launched ‘base property specialists’. We’ve spent the last 20 years questioning ‘what is good estate agency’with strong emphasis on the why as well as the how. We’ve spent this time disrupting the industry from the inside out, picking up over 30 industry awards to date covering everything from innovation to marketing to customer service to tech and everything inbetween.

LOUISE DOYLE

CEO and co-founder, needi.co.uk

1 - 14.35

Louise Doyle is the co-founder and CEO of needi, a corporate gifting service that uses AI-powered gift-matching technology to connect businesses with the perfect sustainable gifts while supporting local independent businesses. Alongside co-founder Steph Scholes, needi has grown to work with over 150 B2B clients, including highprofile companies like Microsoft, Intuit Quickbooks, Spotify and DPD generating over £1 million in sales for small businesses. Louise’s dedication to reducing waste through meaningful, eco-friendly gifts sets needi apart in the corporate gifting space.

MARK FINLAY

Chief Commercial Officer, Moneypenny

DAY 2 - 10.00

Commercial Business Growth

Mark Finlay is Chief Commercial Officer of Moneypenny, a global leader in telephone answering, live chat and digital comms. He is responsible for leading all commercial matters for the Group, and has a passion for exceptional customer service, always exploring ways in which Moneypenny can do more for clients, including harnessing the potential of the human and tech relationship for the ultimate customer experience

MIKE GREENE

Chairman, CEO, Best Wealth Network & Director (Exec & NED)

DAY 1 - 10.00

Commercial Business Growth

Mike Greene is a visionary entrepreneur known for his expertise in executive leadership, strategic growth, and philanthropy. With a focus on fostering corporate cultures and creating social impact, Mike has invested in over 30 startups, including Shazam and Chargemaster, and advises over 40 UK businesses. A former star of Channel 4’s Secret Millionaire, Mike took on the challenge of raising £100,000 for 100 charities in 100 days, successfully raising the funds and deepening his commitment to philanthropy. He now dedicates a third of his time to charitable and mentorship efforts.

NIKI AVRAAM

Workforce and Leadership Expert & Legal Entrepreneur

Niki Avraam is a recognised expert in leadership and workforce evolution, bringing together two decades of experience as an employment lawyer, entrepreneur and business adviser. As the founder of the Personal Leadership Philosophy Programme and Howat Avraam, she equips leaders with practical strategies to tackle workplace disengagement, drive adaptability and cultivate future-ready teams. Her pioneering “Ownership Culture” framework transforms businesses by embedding autonomy, resilience and accountability into leadership structures.

PAUL HARGREAVES

Founder & CEO, Cotswold Fayre & Flourish

2 - 14.35

Paul Hargreaves is one of the leading voices in the UK encouraging and inspiring businesses to move away from the capitalism that has resulted in more inequality than ever before and a planet that is on the brink of catastrophe. Twenty-five years ago, Paul founded Cotswold Fayre, a speciality food wholesaler, from his house in inner-city London whilst he was also engaging in charitable work within the local community. The company grew rapidly to become the leading speciality food and drink wholesaler to retail in the UK.

NICOLA COOK

Chief Opportunity Officer & CEO of Company Shortcuts

Nicola specialises in helping business leaders create accelerated growth and scalability in their sales function. She has published two international bestsellers, which have been translated into 16 languages and her hotly anticipated third book is due out next year. Nicola is invited to speak internationally and her firm Company Shortcuts was a finalist in two categories at the prestigious BESMA (British Excellence in Sales & Marketing Awards) in 2016, making the finals in the ‘Best sales trainer in the UK’ category, and ‘Best Training centre’.

PAVLO PHITIDIS

SME Investor, Business Growth

Platform Founder; Author; Speaker; Private business advocacy & commentary

With a career spanning over 30 years, Pavlo Phitidis has made a significant impact in the business world. His direct involvement in conceptualising, building, and scaling businesses across 3 continents has led to the successful development and market entry of multiple businesses through start-ups, turnarounds, sales, and acquisitions. This experience led him to co-found Aurik, which works with established business owners to get their businesses to the next level of growth and value. Pavlo brings practical strategies, tactics, and mindsets to the tough business of building a business.

PHILIPPA WHITE

Founder and CEO, TIE

Philippa J. White is an international bestselling author, social innovator, and the Founder & CEO of TIE Leadership, a UK enterprise that has been transforming leaders since 2006. A sought-after authority on leadership transformation, Philippa helps executives and teams unlock their humanity to drive competitive business success. In an era where businesses struggle with disengagement, silos, and resistance to change, Philippa brings a radically fresh approach—immersing leaders in different cultures, real-world challenges and global perspectives.

RACHEL MORGAN-TRIMMER

Consultant; Founder, FireBird

1 - 12.35

Rachel Morgan-Trimmer is one of the UK’s best known neurodiversity experts. She founded a consultancy, Firebird, to help companies be more inclusive to those with dyslexia, dyspraxia, dyscalculia, ADHD and autism. She’s also a TEDx speaker, the author of the ground-breaking book “How to be autistic” and is widely quoted in the press. When she’s not at work, she swims, cooks and plays with her kids.

SAKINA BUOY

Chairman, Somerset Toiletry Company

Sakina Buoy is the Co-Founder and Chairman of The Somerset Toiletry Company. Founded in 1999, TSTC had a simple goal: to create beautiful and honestly priced luxurious toiletries. Initial success from producing body care for other companies quickly grew and evolved. In 2010, TSTC launched their own brands, and today, their products are sold in over 50 countries. With Sakina at the helm, The Somerset Toiletry Company has grown to a £16 million pound business and winner of the Queen’s Award and The EB100 Award for Sustainability.

SHAA WASMUND MBE

Serial entrepreneur, Sunday Times Best Selling Author

2 - 12.05

I founded Smarta in the midst of the global financial crisis in 2008/2009 and we barely survived. Smarta will always be the ‘one that got away’ … I learnt so much about who to have on your board, which investors to say NO to at all costs and that your job as CEO is not to have all the answers. We were 10 years ahead of our time, but the goodwill we built lives on. I became the CEO of a $150 Million Technology fund and I’ve raised multiple rounds for my own companies; so I know what it’s like to be on both sides of the table.

RICHARD BEARMAN

Co-Chief Banking Officer at The British Business Bank

1 - 14.35

Richard has over 25 years’ experience in the banking sector and over that time has developed a real passion for working with and supporting entrepreneurs.

As Co-Chief Banking Officer at the British Business Bank, Richard oversees a new Relationship Management function, which will help to support and service a consistent and holistic approach towards the Bank’s delivery partners and enable them to create a seamless growth pathway for businesses across the Bank’s products.

SAM SMITH

Entrepreneur, NED, former Chief Executive, finnCap Group Plc

1 - 14.05

Sam is an entrepreneur and champions entrepreneurship in the UK and beyond especially for the underrepresented founder. She was the first female chief executive of a City stockbroking firm. She joined JMFinn in 1998 to build a corporate finance division, led a buyout of that division in 2007 to become finnCap and IPO’d finnCap in 2018, acquiring Cavendish at the same time. She built the business (now renamed Cavendish Financial) into a £50m + revenue business over 24 years and a leading UK growth companies Investment Bank.

Founder, Chief Executive & Board Director, E2E

DAY 1 - 16.00

Shalini Khemka CBE is the founder, CEO, and Board Member of E2E, a pioneering platform for entrepreneurs, investors, non-executives, and SME-focused corporates. E2E’s mission is to create the UK’s largest and most active entrepreneurial ecosystem, fostering exceptional entrepreneurship. Its 30,000+ SME community contributes £230 billion to the UK economy and employs 1.15 million people. E2E connects founders, raises capital for high-growth businesses, secures talent, and champions entrepreneurship through access to networks, investment, and corporate services.

SHALINI KHEMKA CBE

SIMON CROWTHER Flood Protection Solutions

DAY 2 - 14.35 Sustainability

Simon Crowther is an award-winning Civil Engineer and Chartered Water & Environmental Manager Recognised by Forbes Magazine in their top ‘30 Under 30’ Europe list for his work in the industry. Simon was recently included in Attitude Magazine’s 101 List as an LGBTQ+ trailblazer changing the World. Simon is CEO of the FPS Group, founded in 2012, which comprises of Flood Protection Solutions Ltd and FPS Environmental Ltd.

SIMON SQUIBB Founder, Helpbnk

DAY 1 - 09.30

Commercial

Business Growth

Simon Squibb, Founder of HelpBnk.com, is all about helping people help people. Not your typical entrepreneur; Simon started his first business while homeless at just 15 and later sold his agency, Fluid to PwC for more money than he’ll ever need. Known for his viral move of buying a staircase in London and slapping a doorbell on it where folks can pitch their dreams, Simon is on a mission to help 10 million people kickstart their businesses. With over 7 million followers on social media, he’s spreading the word through his #GiveWithoutTake movement and inspirational street interviews.

THOMAS HAL ROBSON-KANU

Founder & CEO, The Turmeric Co.

DAY 1 - 16.00

Global/International

Thomas Robson-Kanu is a former Premier League and international footballer who represented clubs like West Brom and the Wales national team before retiring in 2021 to champion the power of natural nutrition. In 2018, Thomas and his father founded The Turmeric Co. after discovering the remarkable recovery benefits of their homemade turmeric blend, which helped Thomas overcome injuries and the physical demands of elite training. Since then, The Turmeric Co. has grown into one of the UK’s fastest-growing health brands.

Adam Herbert pg 55

Af Malhotra pg 55

Áine Rogers pg 55

Alex Partridge pg 55

Alex Shepherd pg 57

Alexandra Wood pg 57

Alison Wright pg 57

DR. Alka Patel pg 57

Amy Hopper pg 57

Amy Knight pg 57

Andrea Reynolds pg 57

Andrew Grill pg 58

Andy Wilson pg 58

Besnik Vrellaku pg 58

Brian Horsburgh pg 58

Cassie Gasson pg 58

Chloe Clover pg 58

Chris Forbes pg 59

Chris Kemp pg 59

Erik Schwartz pg 59

Hatty Fawcett pg 59

Jade Buffong-Phillips pg 59

James Sinclair pg 60

Joanna Howes pg 60

Johnny Paterson pg 60

Joseph Foster pg 60

Joseph Valente pg 60

Judith Germain pg 60

Julianne Ponan MBE pg 61

Kristjan Byfield pg 61

Lisa Ventura MBE pg 61

Louise Doyle pg 61

Lucie Macleod pg 61

Mark Finlay pg 61

Mike Greene pg 62

Nicola Cook pg 62

Niki Avraam pg 62

Pavlo Phitidis pg 62

Paul Hargreaves pg 62

Philippa White pg 62

Rachel

Morgan-Trimmer pg 63

Richard Bearman pg 63

Sakina Buoy pg 63

Sam Smith pg 63

Shaa Wasmund MBE pg 63

Shalini Khemka CBE pg 63

Simon Crowther pg 64

Simon Squibb pg 64

Thomas Hal Robson-Kanupg 64

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