Tile Today Issue 92 | Feb 2017

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TILE TODAY 92

FULLY ENDORSED BY THE AUSTRALIAN TILE COUNCIL

CERAMIC TILE IMPORTS ON THE RISE

THE LATEST TRENDS IN CERAMIC AND MOSAIC TILES TRENDS

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PROJECT SPOTLIGHT

A MELBOURNE BURGER BAR SHOWCASES VIDEO GAME INSPIRED TILES

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M A R K E T U P D AT E

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INDUSTRY NEWS


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Tile Power Limited - 18 Kelso Crescent, Moorebank - NSW 2170 T : 02 9734 9200 - F : 02 9734 9211 - www.tilepower.com Tile Power Limited is a ceramic retailers buying group.


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92

contents

TILE TODAY TRENDS 8

The latest ceramic tiles can replicate almost any texture or style, from wood and steel to soft furnishings and everything in between

18

Extra thick ceramics are ideal for outdoor use

26

Mosaics can be more adaptable than most other tiles

PROJECT SPOTLIGHT 20

A burger bar in Melbourne’s CBD is a showcase for tiles inspired by nineties video games

INTERVIEW 28

Colin Morrow from ACT Australia personifies what it is like to be a genuine entrepreneur in the tile industry

TECHNICAL 30

Tile cutters and wet-saws can now cut slim and extra thick tiles

INSTALLATION 36

Choosing the correct trowel can make a significant difference on a project

MARKETS 44

Ceramic tile imports have increased for the fourth year in a row

REGULAR ARTICLES 48

Featured Products

52

Industry News

READ ON THE GO: Scan code to view the latest FREE digital versions of the magazine on our website. Simply click on the front cover once you have scanned the code.


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Photo by Dan Kalma Photography


FO REWOR D

MEET THE TEAM

The early months of 2017 have seen The International Surface Event take place in Las Vegas, Nevada (USA). Colin Morrow, owner, ACT Australia made the trip this year and saw the continuing popularity of large format tiles at the trade show. Colin is interviewed for this issue of Tile Today and we track his interesting journey from Scotland’s cold, dark climate to the sunny beaches of Queensland. We also take a look at the latest developments in ceramic tiles and mosaics. Recent data suggests the growth of ceramic tile imports into Australia is ongoing. Peter Halliday, managing director, Decor8 Tiles interprets the most recent statistics from the Australian Bureau of Statistics.

Vicky Cammiade Publisher

This edition features the creative use of tiles in a burger bar located in Melbourne’s city centre. Its design is influenced by video games that were popular during the nineties. The right tools and equipment are essential in any tile project. We explore the latest tile cutters and wet saws in the market, and the importance of trowel selection.

Betty Tanddo Editor

In our occasional series of marketing articles, we highlight a range of tiles based on the work of acclaimed architect, Le Corbusier. The local surface and tile industry remains active with Caesarstone recently opening a flagship showroom in Melbourne and National Tiles building a new HQ in Brisbane. If this is any indication, we can expect a busy and productive year. Until next time,

Betty Tanddo Editor, Tile Today Magazine

Ashley Cooper Group National Sales & Marketing Manager

Anthony Stock Contributing Editor

FRONT COVER IMAGE The Italian made Edilcuoghi collection comes from a company that has one of the largest selections of porcelain tiles in that country. They have a process of making the tiles through the passage of history and tradition that is passed on from generation to generation.

6 | TILE TODAY #92 | www.tiletodaymagazine.com.au

Philip Ashley Machinery Editor

Joe Simpson International Correspondent


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T RENDS

Get the look The aesthetic sophistication of ceramic tiles continues to evolve. Joe Simpson tracks the important trends.

Recupera (recover in Italian) by CIR comes in many distressed options including one inspired by the hollow honeycomb clay bricks used in Mediterranean construction. It combines the charm of old materials and the beauty of terracotta, wood and brick. The range comes in both a 100mm by 200mm brick format and 240mm by 277mm hexagonal.

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oday’s designs span from the urban minimalism of ceramic tiles that recreate the look and feel of polished concrete, through to colourful artistic tiles offering the care-worn appearance of ancient encaustic tiled floors. In the past two years, a great deal of R&D effort has also been focused on construction materials such as wood, bricks and cement. Another common thread has been tiles that resemble oxidized metals and come in colours such as rust. These styles appeal to designers and architects seeking modern interiors with an edgier aesthetic. Manufacturers have responded with products that mimic different types of metals, including iron, steel and copper. The pioneer in this field, tiles with the rusted appeal of Corten steel, remain in vogue. However nuanced variations have appeared that have advanced this look in intriguing new ways.

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Stone is another source of ideas that continue to fascinate tile designers. Natural limestone in a range of light colours and appealing textures such as honed, has been favoured by many, alongside the perennially popular white marble look. White marble-effect tiles have been getting whiter, offering a clean, crisp look that satisfies a homeowner’s love of light spaces. Vein patterns are more pronounced, which gives marble tiles and slabs more visual impact on floors, worktops, halls and bathroom walls. Many manufacturers now offer coordinated white marble collections comprising square, rectangle, plank and mosaic tiles. They are also combining different types of white marble to create high-impact installations with an avant-garde twist. Calacatta, a classic marble look with its white background and grey veining, is enduring. Today’s marbleeffect tiles are more realistic than ever.

The versatility of the latest decoration technology means that producers can explore the potential of rare and exotic stones such as Swiss Onsernone and German Solnhofen limestone. Digital decoration can reproduce shades, veins, textures and colours that are incredibly realistic, and the production process has developed to the point that no two tiles need to be identical. Ceramic tile that looks like wood has become increasingly sophisticated over the past five years. Notably, manufacturers have perfected grain patterns and distressed wood effects. At the same time, elongated plank formats and parquet patterns have expanded the creative possibility of the timber-effect tile. Initially largely restricted to commercial environments, such as retail stores and restaurants, woodeffect tiles are becoming more indemand for domestic projects. These days, wood-look tiles have not only grown wider and longer,



T RENDS

but also come in hexagon and chevron shapes, and sport colourwashed finishes and heavily textured surfaces. Ultra-long rectangular plank tiles, suitable for both floors and walls, continue to be launched at a rapid rate. A different idea in wood-effect tiles is the cross grain. Most wood in the home shows the grain, but some manufacturers are showing interest in highlighting the type of grain found in a tree stump. ABOVE: The Lumina wall tile collection by Fap Ceramiche is a contemporary design with matte and polished finishes and several 3D reliefs: all in shades of white. LEFT: ABK’s Interno 9 collection draws inspiration from the industrial look. The lasting appeal of oxidised metals is evident in the Rust, Mud and Dark colour options; while Silver, Pearl and Dune are more hybrid, neutral tones reminiscent of resin and concrete floors. It comes with two different surface finishes. The rectified satin version features glossy details that create an almost 3D oxidation effect; while the honed version offers a more uniform reflecting surface. Available in 600mm by 1200mm, 300mm by 1200mm, 600mm by 600mm and 300mm by 600mm formats. BELOW: Strand is a design from Vives’ Fusion collection and is inspired by a very basic material, OSB. This porcelain tile with a matte finish comes in two formats: 593mm by 593mm and 593mm by 1,193mm. Strand offers six neutral tones: Natural, White, Grey, Hazelnut, Cement and Blue.

10 | TILE TODAY #92 | www.tiletodaymagazine.com.au


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T RENDS

CLOCKWISE FROM TOP LEFT: GA by Giugiaro Architettura for Ceramica Del Conca was inspired by air intake patterns and the texture of carbon fibre. The result is balance between smooth and textured surfaces created with shades of black and grey. Dek by Belmontiles comes in 200mm by 1,200mm and 300mm by 1,200mm planks, while the colour options include grey. FAP’s Frame collection includes white body wall tiles in 305mm by 560mm, rectified, and in five colours: White, Talc, Sky, Earth and Sand. It includes a range of inserts, mosaics, listels and decorations. Quartzit by Agrob Buchtal features a glaze with granulates that is sprayed onto the surface and fully bonded to the biscuit during firing. Quarzit comes in Basalt-Grey, Quartz-Grey, Sand-Beige, Sepia-Brown and White-Grey; all available in R10/A and R11/B slip resistance. Formats are 250mm by 250mm, 250mm by 500mm, 300mm by 600mm and 600mm by 600mm. Skirtings, in two lengths, complete the range. Color Flow by Surpergres combines colour, gloss and 3D form. These 400mm by 800mm white body tiles come in White, Avio, Dark, Ivory, Tan and Cardinal colours. There are also two structured tiles: Drop and Line.

Another area of inspiration that is gaining momentum among tile manufacturers is the world of soft furnishings and wallpaper. The ability of digital lines to print on relief surfaces offer new possibilities for fabric and wallpaper effects. This is one reason why, at Cersaie 2016, colourful feminine designs and delicate fabric prints made such an impact. 12 | TILE TODAY #92 | www.tiletodaymagazine.com.au



T RENDS

CLOCKWISE FROM TOP: Mood from Gardenia Orchidea resulted from a careful study of clay itself. It features double-fired wall and porcelain wall and floor tiles, from an 800mm by 1,800mm mega format, through to 250 by 750mm classic wall tiles. It has six colours: White, Grey, Ash, Cream, Beige and Mud. Emil Ceramica’s Brick Design offers 60mm by 250mm tiles in six colour shades; both warm and cold. The tactile structure and strong, matte colours, generate light and shade effects that give surfaces movement and variety. Shadestone by Ceramica Sant’Agostino is a 10mm thick digitally-decorated porcelain range with sumptuous dark colourways.

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Being ceramic, these products can be applied in wet areas where traditional wallpaper would not work. Many top manufacturers are now producing tile ranges that combine the decorative look of wallpaper or fabric with the durability and “cleanability” of tile. Of all the current trends in ceramic tile, none is more exciting or offers as many possibilities as textured wall tile. Texture is nothing new. What is new is the possibility to decorate, edge-toedge over texture using digital print heads.

Over the past ten years, the tile industry has created myriad textures for walls and floors through developments in digital printing, pressing and glazing. Sometimes theses “textures” are optical illusions and sometimes they are real. They can add a winning tactile element and provide an enticing play of light and shade. The range of available textures is vast, from jagged split-stone effects, through to complex geometric projections. They encompass deep fabric effects, bush-hammered stone and concrete, and aged looks such as adze-scraped wood and sand-blasted brick. The brick look, in all its many forms, has been one of the ceramic tile sector’s star turns for the past 12 months. Brick tiles are now available in a large number of sizes, shapes, finishes and surfaces. The options include cobblestone forms, colourful painted finishes, and heavily textured surfaces. Applications range from fashion forward boutiques to domestic splashbacks as well as feature walls and floors. Shape is also becoming important. Squares and rectangles have been joined by an ever increasing choice of shapes. While hexagons made a big splash in 2014/15, the hottest shape right now is the chevron. The result is tile patterns that are all about the zigzag, where tiles run from point to point and the ends are cut at an angle to create a continuous design.


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T RENDS

look will work in more classic designs rather than being the preserve of modern interiors. We are also seeing manufacturers exploiting some unlikely bedfellows such as distressed wood and marble, or white marble and concrete. Recent exhibitions stands at both Bologna and Valencia also showcased how multiple types of stone can be used together successfully in a single application. One manifestation was the use of contrasting tiles to frame another tile range, such as matte limestone tiles around a gnarly Indian slate or bushhammered granite. The next hot ticket item looks like being massive book-matched stone effect tile slabs, previously the exclusive preserve of high-end stone fabricators. TOP: Sophisticated timber effects come to the fore in Caesar’s Vibe collection. ABOVE: Fondovalle’s Acidic mixes patterned wood with rusted metal. The metallic effect was inspired by acid-etched steel sheets that have a slightly iridescent surface featuring tones from silver to blue/black. Acidic comes in 1,200mm by 2,400mm and 1,200mm by 1,200mm and 240mm by 1,200mm formats. RIGHT: Parquet patterns in a brick format, Marazzi’s Terramix uses small 70mm by 280mm tiles with a Scandinavian flavour. It comes in Bianco, Beige, Marrone and Nero, plus a Graffito decor.

They are also currently popular in a herringbone pattern. Here the tiles are laid perpendicular to each other, resulting in a broken zigzag. However, the hexagon still has more to offer. Designers are rediscovering the versatility of the format, such as stone effects that feature hexagonal shapes inside hexagonal shapes, creating a striking accent wall. Mix and match finishes are also on-trend. Wall and floor tiles featuring different surfaces are used together to highlight textural differences. As well as the long-lived juxtaposition of matte and polished finishes, today’s increasingly tactile tile installations utilise brushed, chiselled and handscraped faces, alongside plain matt field tiles. Another sought-after pairing is cotto and concrete. It can give a plain concrete look an upgrade by adding depth and character. The rustic and slightly aged appeals means that this 16 | TILE TODAY #92 | www.tiletodaymagazine.com.au

We can also expect to see more wood-look tile planks in all sorts of interesting patterns, especially herringbone. Wood-effect tiles also look set to make a strong appearance on walls, with the brand-new ultrashiny gloss “varnish” effects coming to the fore. The reclaimed, weathered, distressed look in all its forms remains fashionable and is likely to move beyond aged painted wood planks into wider areas. The painted wood effect has progressed and dramatic painted wood is extremely desirable in woodeffect floor tiles, with whitewashed looks and bright geometrics. Even floral designs are now available on a wood grain textured tile. ■


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T RENDS 1. The size and weight of the 20mm thickness tile from Italian manufacturer, Cotto d’Este allow users to install them in garden beds, without using adhesive or grout. Grass, mulch or pebbles can be used to fill the joints. (Image courtesy of Trend Tile).

The rise of extra thick tiles Ceramic tiles that are 20mm thick offer another option when conventional or slim tiles are not suitable.

T

he growing popularity of extra thick 20mm tile provides new opportunities to use tile in areas which will be subjected to heavy wear and substantial foot traffic, particularly in outdoor settings, where surfaces are exposed to the elements.

Benefits Leading European and Asian manufacturers of extra thick tile products primarily focus on producing precisely calibrated tiles that are perfectly squared to a single work size. Many of these products weigh less than cement-based materials, or natural stone tiles of similar dimensions. Regular thickness (approximately 9mm) ceramic floor tiles are commonly used in many internal 18 | TILE TODAY #92 | www.tiletodaymagazine.com.au

and external, residential and commercial environments. Extra thick tiles become an option when specifiers and homeowners want to use a product that will provide maximum resistance to breakage and thermal shock, combined with extra load bearing capacity. More importantly, manufacturers tend to produce tile ranges in finishes and thicknesses that will enable end users to extend a design idea from interior spaces to outdoor settings. For example, they can select a 9mm thickness glazed or polished product internally, combined with a 20mm version of the same tile which has a non-slip, matt finish designed for external use. The end user can usually choose the same format in the outdoor setting, or a larger model.

The potential to extend internal floor finishes to the exterior is one of the main advantages associated with the use of ceramic tile. The continuing emergence of 20mm thickness products enhances these opportunities.

Applications Extra thick tiles should be considered in any internal locations where surfaces will be subjected to heavy mechanical loads and high levels of foot traffic. Car showrooms, shopping malls, main thoroughfares in airports and public buildings are potential settings. Regardless of thickness, these large format products can be laid with an appropriate thin set adhesive which is applied using an approved technique to a sound, flat, well prepared substrate.


At 20mm thick, tiles can be used in a couple of ways that do not involve the use of a setting material or grout. The sheer size, weight and strength of each unit of product is practically all that is required to hold it in place. Tiles that are 20mm in thickness can be inset into garden lawns to create a pathway or an attractive design. Users simply remove the appropriate amount of soil, flatten the base and insert the tile flush with the surrounding soil. Grass can be allowed to grow between the joints or they can be filled with mulch or pebbles (Photo 1). A 20mm thick tile can also be used over old surfaces without having to remove, repair or replace existing substrate materials. Terralevel pedestals are installed to coordinate with the dimensions of the chosen tile format. The height of the pedestals can be adjusted and falls can be created. (This can be seen in Photo 2 and Photo 3)

The same system can be installed to cover cabling or pipework. The absence of adhesive or grout allows users to remove one or more tiles so that underfloor elements can be replaced or repaired. â– By Anthony Stock.

2. & 3. These photos show how extra thick ceramic and natural stone tiles can be laid flat or to falls using Terra-level pedestals. No adhesive or grout is required. Old external surfaces can be covered; cables and pipes can be hidden. (Images courtesy of CDK Stone).

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P ROJ E C T SP OTLIGH T

A tiled burger bar looks to 80s design Joe Simpson writes about a burger joint in Melbourne that revisits the popularity of video games.

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Bit offers patrons the guilty pleasure of fast food – burgers, fries and shakes – in a stimulating setting. Located on Swanston Street in Melbourne’s CBD, the look of the diner is in line with the brand’s original outlet in the inner-Western suburb of Footscray. The design concept, which grew from an attraction to 80s and 90s nostalgia, is influenced by Ettore Sottsass’ Memphis Group. The Memphis Group was an affiliation of Italian designers and architects founded in Milan by Ettore Sottsass in 1981. It is known for its postmodern style ceramics, furniture, fabrics, glass and metal objects. The group stopped designing by 1987. The Memphis movement and Pop Art helped to inspire the shapes, joinery, colour, and detailing in 8 Bit. All these elements are fundamental to the overall experience. Dulux Atlas colours were used throughout the space. Brigadier Blue, Exploding Star and, especially,

20 | TILE TODAY #92 | www.tiletodaymagazine.com.au

Salt Lake helped underline the consistency of the theme and its association with Memphis design. These eye-catching colours were applied to the servery bulkhead, throughout the graphic work and across servery wall. The colours imbue the space with vibrancy, and provide a sympathetic background for the work of Melbourne-based Studio io, who contributed to the stand-out branding and graphic design. Lachlan Cooper from Melbournebased architecture and interior design practice, Architects EAT, explains: “Play is a big part of any piece of the 8 Bit brand. The interiors, murals and packaging graphics are no exception. Utilising the fun icons and its playful approach as a starting point, we looked to create our very own 8 Bit world that our customers could play in. Responding to the architectural features of the interior, we built layers of our 8 Bit world on to them to allow the interior to work with the graphics and to give a sense of play.

“By using the Dulux Alphatec Powdercoat range, the Lemon Yellow gloss and the French Blue gloss on the metal trimmings on the servery bulkhead and table frame, we were able to keep the 8 Bit theme consistent, supporting and enhancing the graphic colours...”


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The paint colours contrast with the rigorous yet restrained use of small format ceramic tiles. Square mosaic tiles are featured on the dining table surface and were applied in a two-tone pattern to reference the restaurant’s theme, further suggesting the idea of pixelation similar to video games. Throughout its striking interior, this retro-style burger bar tips its hat to the iconic video games of the 80s. This concept largely inspired an interior that provides the ideal accompaniment to a cheeseburger and shake. Customers are encouraged to order at the bar, move through the space and then finger dance on the consoles before heading out into Melbourne’s bustling city streets. Following on from the success of 8 Bit’s flagship in Footscray, Cooper and his team was again entrusted with the colourful interior of this new outlet on Swanston Street. Providing a tonal contrast to the sprite-based graphics of the 80s video era and the Italian design movement, the latest 8 Bit is enhanced by Fibonacci Stone’s Fossil terrazzo floor tiles. As its name suggests, the Fossil range is inspired by geology that has undergone petrification from the past. It is characterised by a combination of subtle colours and textures. Featuring a subtle grey base against which are set warm natural grey and brown marble aggregate details, it provides an excellent foundation for 8 Bit’s vibrant interior scheme. The Memphis influence on 8 Bit, which shows through in its plastic laminate design, bursts of colour and asymmetrical shapes that tie in with the 80s video theme, is firmly grounded by the use of Fossil terrazzo. 8 Bit is just the latest in a growing portfolio of hospitality projects by Architects EAT. The firm also creates work for small scale private homes and apartments to high-rise residential developments, retail and local government. Directors, Albert Mo and Eid Goh said: “Our design process is driven by a consistent 22 | TILE TODAY #92 | www.tiletodaymagazine.com.au

philosophical approach – not a predetermined style – by which we create buildings that are intimately connected to their function and individual context. We are known for our sensitive approach, sensory elements and tactile quality in our projects. “The term ‘phenomenology’ is often used to describe our works. We pride ourselves in creating uniquely detailed projects, and avoid producing similar designs over time.” Due to the small size of the plot, the focus at 8 Bit’s Swanston Street location is more on takeaway trade. Owner Shayne McCallum said, “The space will have a seated capacity of 20, but we expect the flow to be far greater than at Footscray. People will order at the front and just keep going. They’ll play games while they wait and then exit through the back.” Although the decor at Swanston Street mirrored the primary colours


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of the Footscray venue, the palette is slanted towards darker hues. The wallpaper on the exterior carries a video game-like 8 Bit burger symbol, while the interior is disarmingly simple, with bursts of colour. Customers can perch along the counter on a colourful stool, sit at a table or lounge in a comfortable booth. Cooper said: “When developing 8 Bit’s second store in the heart of the Melbourne CBD, we wanted to bring to life the bold, sprite-based graphics and colours from the original Footscray store and set it apart from the visual clutter of Swanston Street. “When we discovered that the 8-bit era began around the same time the Memphis Group was formed (perhaps coincidentally), we knew that these two aesthetics would be a perfect match. Our design intent was to bring these bold colours, patterns and heavy geometric forms into the prominent city corner to create a

Memphis-inspired gaming haven for all burger-lovers.” The result of Cooper’s research and invention is a cheerful colour scheme with an upbeat and energetic vibe. Goh said: “That surreal kind of landscape of geometric and pixelated shapes has a real connection to those of us who grew up around gaming in the ’80s.” The architects worked closely with graphic designers Studio io to ensure the space, graphics and furniture all complemented and fitted the brand’s identity of vibrancy and playfulness. “The graphics play a significant part in the spatial identity,” adds Goh. “On the servery walls, pixelated images of a Super Mario-type landscape make it look like the objects are bouncing off the steps.” Studio io explains the process and its contribution: “Game rules: revive the convenience store setting, engage new gamers and reinvigorate the brand using Memphis motifs as

inspiration. The new location called for a cleaner, fresh approach to the identity than in gritty Footscray, but had to keep in touch with our origins for our loyal first players. “On the busiest street in Melbourne’s CBD the main challenge was to stand out amongst the visual commotion. Stripping signage down to basics provides an opportunity for clear recognition while the calm exterior helps the full on interior graphics captivate future players. “The energetic reinterpretation is bold and playful; 80s arcade fun mashed with a similarly short-lived but influential design movement.” And, in a nutshell, that is what make this place special and so memorable. Eating a burger may never be so much fun. ■ Photography by Renee Stamatis

24 | TILE TODAY #92 | www.tiletodaymagazine.com.au


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T RENDS

1.Dark reef glass mosaic blend highlights how mosaic can be used to cover pool steps and curved surfaces. (All images courtesy of Europe Imports)

Mosaic tiles offer unique options While large-format tiles remain in-demand, mosaics provide a degree of flexibility that is difficult to match. Mosaic is an ancient material. Its use can be traced back to antiquity, particularly in the Greco-Roman world, where mosaics were fashioned from elements of stone, sea-shells and glass. In today’s market, there is a variety of materials for end-users to choose from including glass mosaics and ceramic mosaics made from porcelain which can complement large format wall or floor tiles. Mosaics can also made from natural stone, in particular marble, and even metal mosaics are available. It is not uncommon to find mosaics that combine two of these elements on a single sheet. Most people typically think of mosaic as a small square tesserae, but small circular pebble mosaics are popular. In many countries, sheeted ceramic mosaics contain 100mm x 100mm or 50mm x 100mm pieces. In the 1970s local tile shops in Australia were awash with these larger mosaics, which were typically manufactured in Japan. It is still possible to find the entire facades 26 | TILE TODAY #92 | www.tiletodaymagazine.com.au

of large commercial buildings clad in 50mm x 100mm (approximately) sheeted mosaics in Tokyo and other Japanese cities. While there is a tendency to associate mosaic, particularly glass mosaic with use in swimming pools, the material is suited for broader use in a built environment than almost any other hard surface finish. The tesserae are sheeted to provide a sinuous material that can flow over twisting, curved, snaking surfaces that would be practically impossible to tile using conventional products.

Wet areas By nature, swimming pools feature graceful, curved surfaces that can be more easily clad in mosaic (Photo 1). Sheeted mosaic can be assembled to present a cascading vignette of colour. In addition, manufacturers and skilled mosaicists can produce dolphins and other figures which can be prominently positioned in and around the pool. Designers can create a digital image file which can be rendered

on to mosaic. An ordinary digital photograph can be used to create a totally unique design.

Other areas Glittering glass mosaic can be used to striking effect in small spaces, alcoves and niches. In kitchens, mosaic provides the ideal hard surface finish for the wall space between the cabinets (Photo 2). A few square metres of mosaic can provide a striking, practical and elegant finish in a space that is often the focal point in any home. In the United Kingdom, the United States and parts of Europe, mosaic is also used on the kitchen bench tops. The surface is protected by a cutting board, while the grout joints are filled with an easy to apply and clean epoxy grout, which resists discolouration, mould and bacteria. It is possible to align the wall and bench top grout joints to provide an attractive aesthetic. Some cabinet manufacturers provide timber bench tops with a raised lip designed to conceal the edge of the mosaic.


2. Mosaic has many uses in dry or fully immersed locations. It can be used in relatively small spaces to provide an eye-catching surface finish. This illustrated Kir Royal mosaic is by Ezarri.

3. A stylised floral design created in glass mosaic is contrasted effectively by a wall of bright red Metallica Rubi mosaic.

Fixing mosaic is a challenging process particularly in swimming pools where steps and curved substrates are encountered. However, by mastering this art, the tile fixer can create one-of-a-kind designs while covering any difficult background.

Artistry In the bathroom, mosaic can be used creatively, especially on feature walls and floors where it can provide a contrast to larger format porcelain and natural stone products.

While individual designs can be created using a blend of compatible ceramic tiles of different size and colour, mosaic is the material that permits designers and tile fixers to render something exceptional and exciting (Photo 3).

Tile fixers can also ask a supplier to create and pre-sheet a mosaic concept at the factory. Each sheet is numbered and assembled on site like a giant jig-saw. Every year, millions of square metres of mosaic of one kind or another is imported into Australia. Tile merchants and fixers who gain a real understanding of how to use these materials creatively will reap the biggest reward. â– By Anthony Stock.

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I NT ERVIEW

ACT Australia’s Colin Morrow and office manager, Courtney Parker.

Product

Paying it forward Colin Morrow’s enthusiasm for the Australian tile industry can be traced back to his Scottish roots.

I

n a world where the huge benefits of migration seem recently to be less mentioned, the story of Colin Morrow, owner of tile adhesive manufacturer ACT Australia is a reminder of just how much can be gained, both by migrants and the country to which they move. Raised in a small Scottish island village before moving to the “big smoke” of Glasgow, Colin initially trained as a shopfitter/joiner, working all over the UK. He always knew that his future would lead him to Australia.

The land down-under When Colin travelled to Australia in 1990 to explore a new lifestyle and instead of working “on the tools”, he found himself moving into sales – a career change that would have been much more difficult for him to achieve in Glasgow. Colin moved quickly to establish his new career. He said,“Since arriving in Australia, I have worked in the tile adhesive business. My first sales role was with Construction Chemicals before joining ABA, working in Sydney. “In 2000 I moved to Brisbane as Queensland manager for ABA, then Ardex as they acquired the ABA 28 | TILE TODAY #92 | www.tiletodaymagazine.com.au

business. In late 2007 I left Ardex to set up my own business MCB [later to become CTA]. I left CTA early in 2013 and set up ACT Australia Pty Ltd.”

Company ACT Australia emerged from Colin’s desire to build a manufacturing company that improved on his past business experience and offered an alternative in the market. ACT Australia is a company that places a priority on providing solutions for their customers, against a background of premium quality in products, service and technical support. One of the real opportunities he saw was that multinational companies operating in the industry were not always delivering what customers really wanted. More importantly, he says, multinationals can lose touch with what a business transaction really involves – which comes down to personal, human relationships. “At the end of the day, customers are not interested in excuses they only want their order delivered, in full and on time every time with no invoicing errors. That customer service is something we pride ourselves on at ACT Australia.”

Colin is very proud that ACT Australia’s range of products are all made locally, in its Queensland-based, high tech, automated manufacturing plant. He believes the company’s “wet adhesion transfer technology” that is incorporated as part of its range is a key point of difference in the market. As Colin states, “the first three years of our business plan was to develop and launch our core range of products in stage one which is now complete.” He continues to say, “From when ACT Australia started in April 2014 we have increased our range of products to cover the vast majority of tiling, grouting, waterproofing, acoustic underlay systems and levelling application scenarios.” Now, ACT Australia is moving into stage two: “Today, we are finalising the second stage of our growth plan by introducing and adding specialist, world leading fixing materials to our range. These new high tech products ensure ACT Australia continues to grow by offering the Australian market premium technology installation systems to cover all scenarios. More information on these product lines will be available as we launch them later this year to the Australian market place. I’m pleased to announce some of these products are completely unique with no equivalent currently available anywhere in the world never mind here in Australia.” With large format tiles becoming more common, ACT Australia has its own “Clip-It” tile levelling installation system. This is a unique tile-levelling system designed, engineered and manufactured in Australia with its own patent specifically for use with larger format tiles for all internal and external wall and floor applications. The Clip-it clip component is made from a premium blend of virgin polymer material designed to break easily where it is meant to, underneath the tile. Its wedge component also has a much larger thumb print, saving finger fatigue and negating the need for any tightening tool.


Tile adhesive products being made in the company’s Queensland-based manufacturing facility.

Resellers Another key strategy of ACT is that it works mostly with resellers. The company is focused on working with family-run, independent tile retailers where it can provide a profitable competitive advantage with their fixing materials. One of the key identifying factors ACT looks for is a strong and successful trade/contractor customer base, founded on close relations between the retailer and their trade customer.

Actively giving back A big part of ACT Australia’s mission as a company is to give back to the community. The name of the company is not just an abbreviation or acronym, but an incitement to action. He wanted the company “to act” in the sense that it would help support charities and other good works. For example, ACT Australia has taken on naming rights sponsorship

for the annual 1200kms for Kids Charity Bike Ride. The ride established in 2007 by two fathers, Gary Richardson and Trevelyan Bale, who were looking for a way to give back to the hospitals that had helped their own sick children. Since then, the 1200kms Kids Charity Bike Ride has brought together a group of cyclists and their support crew, who manage a ride down the east coast of Australia to

raise money so as to help the lives of seriously ill children and their families. This will be Colin’s fifth year riding the event. All proceeds raised go towards research and equipment for the Humpty Dumpty Foundation and the Children’s Hospital Foundation. For anyone interested joining the ride this October, contact Colin though the ACT Australia website on www.actaus.com to find out more. ■

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T EC H N ICAL

1. The Raimondi Free-Cut 150 guide bar is designed to scribe products up to 1560 mm in length. (Images courtesy of B.A.T. Trims)

Cutting machines for modern tiles Tile Today looks at versatile tile cutters for slim and thick tiles, as well as panels. There are machines for almost every type of tile.

B

ack in 2009, I listened to a passionate speech delivered by a well-meaning industry personality who specialised in the supply and fix of ceramic tiles. He claimed that bigger, thicker or slim tiles and panels were problematic materials that would pose endless problems for tile fixers and ultimately for the industry as a whole. A lot of tile fixers who lack the skills, or the equipment required to cut and install large format materials, slim or thick, probably agreed with the speaker’s suggestion that we should get back to basics by limiting the overall dimensions of tiles. However larger tiles and panels of various thickness have emerged because architects and designers frequently favour large seamless surface finishes. As a result, the industry has produced the technology

30 | TILE TODAY #92 | www.tiletodaymagazine.com.au

and machinery to produce slim porcelain tiles and panels (3mm to 7 mm) which can be easily handled. The reduced weight and consumption of raw materials are viewed as beneficial to both the industry and the environment. Whenever new tile products emerge, manufacturers of allied products race to produce cutting equipment, adhesives and grouts that suit the latest styles. The popularity of dense, hard polished porcelain tiles, and the development of glazed porcelain prompted manufacturers of machinery, blades and cutting wheels to launch cutting implements that provide a smooth cut. More importantly, cutting machines were required that could handle products that range in length from 300mm to 3 metres.

The current trend is for many design and construction professionals and consumers to favour 20mm and 30mm thick natural stone products. Ceramic tile manufacturers recognised this trend by introducing 20mm thickness porcelain products in a variety of large formats.

Rising to the challenge Some tile fixers will try to avoid projects that involve handling slim or extra thick tiles because both materials present their own peculiar set of challenges. Tile fixers who want to provide a comprehensive service can take comfort in the fact that a number of tile cutters and wet-saws can now cut slim and extra thick tiles. Manufacturers like Raimondi of Italy produce machinery that is capable of cutting products which exceed 4 metres in length.


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T EC H N ICAL

Two of Raimondi’s machines are exclusively marketed in Australia by B.A.T. Trims.

Free-Cut 150 and 200

2. Two sets of separating pliers are supplied to cope with slim products (3mm to 6mm), or more conventional products.

The Free-Cut system is designed to combine the versatility of a scribe and snap tile cutter, at lengths which are usually achieved on a wet-saw with a large table. The Free-Cut 150 system comprises the following: • A single guide bar (Photo 1) with a cutting head attachment that has a 12mm carbon tungsten wheel. The guide bar is 2060mm long. This allows the user to scribe or score a 1560mm cut. The two pieces are divided by careful use of the supplied separating pliers which are designed to handle 3mm to 6mm tiles and panels. (Photo 2) • Extension bars can be clipped on which stretch the cutting/scribing length to 3760mm. At this point, the cutting process is manual, relying entirely on the long guide bar, cutting head, and the ability of the user to separate the two pieces using the supplied separating pliers.

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32 | TILE TODAY #92 | www.tiletodaymagazine.com.au

3. A jig housing an angle grinder can be added to provide electric cutting and mitring.


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T EC H N ICAL

4. The Zoe 130 A wet-saw can handle straight and bevel cuts and mitring. Cutting extra thick (20mm plus) tile and stone products does not pose a problem.

In the last two years, several Italian manufacturers have introduced technology to press porcelain panels in lengths that exceed 4 metres. This has led to Raimondi launching Free-Cut 200 which uses the same scribing and separating processes by adding extension bars cuts so it can be expanded to 4260mm. The Free-Cut system can be enhanced by adding a jig to the guide bar, which can house an angle grinder (Photo 3) thus providing an electric system. There are two jigs available; one that cuts different angles including mitres and the other allows 90 degree cutting. Recent tests have demonstrated that large 12mm thickness ceramic timber-look planks can be efficiently cut using this system. It can cut 3mm to 12mm tiles of practically any length. A different set of separating pliers 34 | TILE TODAY #92 | www.tiletodaymagazine.com.au

is required for products that exceed 6mm in thickness.

ZOE 130 A The “A” in this model stands for “advanced”. When it comes to cutting large format extra thick materials such as 20mm ceramic and natural stone tiles, fixers and stonemasons will usually turn to conventional wetsaws that have the grunt to produce clean straight, bevel and plunge cuts. Raimondi’s Zoe 130 A has a cutting table that delivers 1300mm cuts, using a 360mm blade powered by a 3 HP motor (Photo 4). Other features include: • Removable aluminium tables • Telescopic legs • Plastic water tray • Heavy duty water pump • Adjustable guides for 45 and 90 degree cutting or mitring

The 98kg machine is housed on wheels for manoeuvrability. In response to the continuing popularity of large extra thick products, Raimondi also released the Zoe 155 A, which shares similar specifications but produces cuts of 1550mm. It weighs around 106kg. Today, the tile industry can provide every kind of hard surface finish, from tiny mosaic tesserae to massive panels, slabs and planks. Each kind of internal and external surface can be covered. At the same time, it appears the machinery, adhesives and grouts are readily accessible to install these materials. But the industry must also ensure there are tradespeople equipped with the relevant skills, who are supported by effective standards. ■ By Anthony Stock.



I NSTALL AT I ON

Trowel choice makes a difference Fred Gray from Laticrete Technical Service discusses the importance of trowel selection. It has a direct influence on the outcome of the tile project.

F

or some time now, the tile industry has seen a shift in the size of tile that is used to clad a wall or floor. Historically, a tile was labelled as large format if it was larger than 200mm x 200mm and improvements in manufacturing technology have made it possible to make a tile that is larger than 1m x 1m (not taking into account the thin porcelain veneer panel) that can weigh as much as 45kg. In comparison, it would be difficult to consider a 200mm x 200mm tile as being large, but proper installation methods and materials can help to ensure that any size ceramic or stone tile, masonry veneer, or thin brick is installed in such a way as to meet the project and industry requirements for adhesive coverage, distribution and thickness. While an increasing demand for greater surface tolerances is critical to the success of the application, having suitable adhesive coverage, distribution and depth under the tile is as critical to the finished installation, as the flatness and structural integrity of the substrate. To this end, our own AS3958.1-2007 with caveats, suggests acceptable levels of coverage for given service requirements in Clause 5.6.4: “The contact coverage of the adhesive should be maximized. Minimum contact coverage should be: • Internal residential walls 65% • Residential floors 80% • Commercial and industrial walls 80% • Commercial and industrial floors 90% • Wet areas 90% • Swimming pools 90% • External walls 90% • Exterior floors, decks and roofs 90%” Further to coverage, adhesive distribution and thickness requirements are also commented on: “The coverage should be sufficiently distributed to give full support to the tile with particular attention to this support under all corners and edges of the tile. Expressing contact coverage as a percentage alone presents some problems. For example, 80% coverage on a floor tile is not generally acceptable if a significant portion of the tile (e.g., one edge) is left without any adhesive. “In conjunction with the amount of contact coverage, the depth of adhesive is also seen as critical, as this is an important point for stresses to be absorbed within the installation. It is essential that the manufacturer’s instructions be followed.” So exactly how do you achieve these coverage, distribution and thickness requirements when installing ceramic tile and stone? If you are installing a tile that is 150mm x 150mm or less, the answer is easy.

36 | TILE TODAY #92 | www.tiletodaymagazine.com.au

1. An example of a poor attempt to bed a tile. Insufficient adhesive coverage, distribution or technique in application

Typically, the adhesive coverage of a 150mm x 150mm tile can be achieved with most likely a 6mm x 6mm square notch trowel and the technique of moving the tile forward and back, perpendicular to the notches, whilst pushing it into the adhesive. However, as tile or stone starts to become larger in area, it becomes more difficult to achieve the adhesive coverage, distribution and thickness required. So it becomes necessary to take extra steps to ensure these are acceptable for the proposed installation and meet industry standards. One such method requires a combination of enough time to do the work; back buttering the tile (applying a coat of thin bed adhesive to the back of the tile to fill voids and help assist in the transfer of the adhesive) as seen in Picture 2. Using a trowel size that will achieve adequate adhesive coverage, distribution and thickness; trowelling out parallel ribs perpendicular to the direction of the tiling; moving the tile forward and back perpendicular to the notched adhesive ribs during the laying process (to collapse the adhesive notches and expel air); and using rubber mallets for further tile embedment, adjusting and levelling in the process of laying.


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I NSTALL AT I ON

The guidelines for trowel sizes, as stated in AS3958.1 are guidelines and cannot address every installation circumstance. The substrate tolerances, type, size and tolerance of tile, intended service requirements of the installation, climatic conditions, interior or exterior use, and individual manufacturer’s recommendations are all factors the installer should consider in selecting the ideal trowel for the job. Picture 3 shows a 150mm x 150mm tile in a light duty installation that was set using a 6mm x 6mm square notched trowel without back buttering but using the method of moving the tile forward and back. The 150mm x 150mm tile falls into the range of good coverage without back buttering the tile.

2. A back buttered large format tile. The tile adhesive is worked into the back of the tile with the straight edge of a trowel to fill voids/depressions and cover the back of the tile with a thin, uniform layer of adhesive just before it is placed on the notched substrate.

So where service loads dictate; in immersed installations; where guided by AS3958; or where coverage is specified in the project specifications, back butter each tile greater than 200mm x 200mm and select a notched trowel sized to facilitate the correct coverage and adhesive thickness. Key/work the adhesive into the substrate with the straight side of the trowel, and then comb with the notched side of the trowel in one direction, parallel to the progression of the work. Embed the back buttered tile into the adhesive, pushing forward and back in a direction perpendicular to the combed ribs and beat with a rubber mallet to the required level and alignment. With the correct sized notch trowel, this method should produce maximum coverage with the corners and edges fully supported. Systematically remove and check a tile to assure that appropriate adhesive coverage, distribution and thickness is being attained.

Choosing the right size notch trowel AS3958.1 in clause 5.6.2 (a) (1) suggests the following, and is a good start: • 200mm × 200mm — 8mm notched trowel • 250mm × 250mm — 10mm notched trowel • 300mm × 300mm —12mm notched trowel • 400mm × 400mm and above — 12 mm notched trowel and buttering of the tile Irrespective of the various recommendations for trowel size, no installation of tile, stone veneer, or thin brick is ever exactly the same – much like the fact that substrates, jobsite conditions and tile flatness will vary. With this said, there is no universal rule on the proper size notched trowel required that will fit every application based simply on tile size. 38 | TILE TODAY #92 | www.tiletodaymagazine.com.au

3. A 150mm x 150mm ceramic tile being installed using a 6mm x 6mm square notch trowel. Sufficient coverage has been achieved without back buttering for light duty service requirements.

But in the tile industry, some job site failures or tile breakage have been due to the lack of adhesive coverage on the back of the tile or stone. A common cause for this type of failure is an inadequately sized notch trowel selection, incorrect adhesive application techniques, and neglecting to check coverage on a regular basis as the work progresses. (Picture 1 highlights a tile that delaminated due to these omissions.) The installation of a 450mm x 450mm tile on a good surface will probably require a 12mm x 12mm or larger trowel with back buttering. Initially the process should be one of trial and error to select the right trowel.



I NSTALL AT I ON

4. A 450mm x 450mm tile installed using a 10mm x 10mm square notch trowel and no back buttering – resulting in insufficient coverage

As Picture 4 clearly indicates, a nominal, minimum coverage of 90% is not being met for a commercial floor, as an example, as required by AS3958.1. Obviously insufficient coverage may lead to potential missteps such as loss of bond, cracking/breaking under load (due to lack of support), or a hollow sounding tile, especially on installations subject to impact and point load. A 10mm x 10mm trowel is not the proper size for a 450mm x 450mm tile where 90% coverage and bedding is required. For better coverage and bedding – back buttering – a 12mm x 12mm trowel and tile movement forward and back is the minimum starting point to begin to assess what will be required to meet installation expectations. Keep in mind that using or specifying larger trowel sizes does not always guarantee sufficient coverage. Factors that could alter the recommended size of the notch trowel used include tile warpage; the angle at which the notch trowel is held during installation; wear (age and use) of the trowel; and swirling of the adhesive during application. All these elements can play a role in affecting adhesive coverage. 40 | TILE TODAY #92 | www.tiletodaymagazine.com.au

5. A 450mm x 450mm tile installed using back buttering; a 12mm x 12mm square notch trowel and the forward and back movement – sufficient coverage and thickness “may” have been achieved.


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I NSTALL AT I ON

Also, back buttering is not some sort of magic panacea and does not guarantee sufficient coverage or void free installation. It is just one part of the installation method for large format tile or critical installations that ensures the adhesive is worked well into the tile surface; provides wet on wet contact in hot, dry and/or windy conditions; and fills minor depressions or keys in the tile. Picture 6 shows coverage has not been achieved even though the tile was back buttered and manipulated forward and back. Note the cross hatched tile ribs that did not make contact with the adhesive bed on the substrate resulting in long voids along the length of the tile. The layer of adhesive back buttered to the tile can often conceal the real level of “effective” coverage for the unweary eye! Tile contractors are now faced with tile sizes from mosaics to large, heavy tiles so becoming familiar with the appropriate tools and techniques to help make sure that the tile or stone is properly bedded is important. Conduct test areas, check coverage during installation, be consistent when mixing batches of adhesive, back butter large format tile, clean tools frequently, make sure the substrate is flat prior to installing the tile or stone, make adjustments as necessary to achieve maximum coverage, and make sure the adhesive is of suitable consistency to “wet out” the back of the tile/stone and the substrate.

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42 | TILE TODAY #92 | www.tiletodaymagazine.com.au

6. Shows coverage has not been achieved even though the tile was back buttered and manipulated forward and back. Note the cross hatched tile ribs that did not make contact with the adhesive bed on the substrate.

Although these are only guidelines, they can provide a great place to start. Correct methods should be followed throughout the installation and tiles should be checked periodically to ensure that the tile is consistently achieving acceptable coverage rates. As an aside, an interesting format that can present installation challenges is the large, thin porcelain panel with sizes in excess of 3m x 1m. With these products, surface preparation and flatness, adhesive application and panel laying techniques are even more critical due to, amongst other things, the product thickness and the very large areas of single modules. In particular, thinner product on floor applications are vulnerable. The current AS3958 guidelines do not address this new product category and it is hoped the next release will offer some guidance on these products. In the meantime, there is more of an imperative to observe the panel manufacturers’ installation instructions and specification. For instance, many of the manufacturers require not just back buttering of the panels but back notching as well. In a horizontal direction and parallel to the notchings on the substrate to encourage better mating of the two surfaces. Larger sheets are laid with the aid of handling frames and in some instances, vibrators. ■


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MARKETS

Ceramic tile imports fuel record market size Peter Halliday writes that tile imports rose by 7 per cent in 2016, totalling 46.11 million square metres.

F

or the fourth consecutive year, the Australian Bureau of Statistics (ABS) is reporting another increase in imports of ceramic tiles. This is the longest continuous run of annual increases since the year 2000. However, there are some signs this growth rate may be moderating. The latest ABS figures show Australia imported 46,113,193 square metres of ceramic tiles in 2016. This was a 7 per cent increase over 2015. The Australian customs value of the tiles imported was AUD483,168,120, an increase of 4 per cent. This is a much lower increase in value than previous years and reflects a stabilising in both the foreign exchange rates of the Australian dollar against the

Euro and US Dollar over the last 12 months as well as more stable prices from producers. There are indications the growth rate may be slowing down somewhat because the December quarter figures were 142,768 square metres or 1 per cent lower than the 2015 December quarter. This is the first year-on-year quarterly decline since June 2013 which has averaged 12 per cent since mid-2013. It has also been noted in building figures released by the ABS that the number of dwellings approved fell 2.5 per cent in December and in trend terms, has fallen for seven consecutive months. While December may have been low, the June quarter in 2016 saw the biggest increase over the previous year (+16 per cent).

Unglazed tile imports (HS Code 6907) totalled 7,097,445 square metres. This represents 15.4 per cent of all tiles imported. Unglazed tile imports increased just 0.1 per cent in 2016. Glazed tiles (HS Code 6908) increased by 7.8 per cent over the previous year. Detailed breakdown by square metres and percentage of each state total can be seen in Fig.1 and Fig.2. The table of total ceramic tile imports for 2016, listing country of origin, declared destination state and Australian Customs value is shown in Fig.3. The total figure for New South Wales includes 217 square metres that were declared as destined for Australian Capital Territory.

FIG.1 CERAMIC TILE IMPORTS (SQUARE METRES) BY HS CATEGORY CALENDAR YEAR

HS CODE

TYPE

NEW SOUTH WALES*

NORTHERN TERRITORY

QUEENSLAND

SOUTH AUSTRALIA

TASMANIA

VICTORIA

WESTERN AUSTRALIA

TOTAL M2

TOTAL CUSTOMS VALUE AUD

2013

6907

Unglazed

1,983,458

46,714

1,048,171

289,547

14,725

1,908,973

371,103

5,662,691

65,278,826

2013

6908

Glazed

10,178,126

462,027

5,952,305

1,702,579

167,591

6,593,453

,720,355

28,776,435

232,966,144

2014

6907

Unglazed

2,380,019

84,630

1,660,548

313,269

3,501

1,822,993

470,334

6,735,293

84,122,813

2014

6908

Glazed

12,029,396

578,876

6,395,917

1,680,299

185,043

7,467,556

,562,870

32,899,957

291,657,126

2015

6907

Unglazed

2,549,589

91,739

1,733,410

441,135

768

1,725,860

548,017

7,090,518

97,113,849

2015

6908

Glazed

13,531,064

547,333

7,131,747

1,819,411

206,899

8,412,512

,541,524

36,190,491

367,362,457

2016

6907

Unglazed

2,747,607

72,891

1,531,776

359,739

2,582

1,825,739

557,110

7,097,445

103,173,778

2016

6908

Glazed

15,961,936

351,418

8,486,884

1,780,854

212,247

8,414,556

3,807,853

39,015,748

379,994,342

WESTERN AUSTRALIA

TOTAL M2

TOTAL CUSTOMS VALUE AUD

Data source: ABS * Incudes figures for ACT direct imports

FIG.2 CERAMIC TILE IMPORTS HS CATEGORY AS PERCENTAGE OF TOTAL STATE IMORTS CALENDAR YEAR

HS CODE

TYPE

NEW SOUTH WALES*

NORTHERN TERRITORY

QUEENSLAND

SOUTH AUSTRALIA

TASMANIA

VICTORIA

2013

6907

Unglazed

16%

9%

15%

15%

8%

22%

9%

16%

22%

2013

6908

Glazed

84%

91%

85%

85%

92%

78%

91%

84%

78%

2014

6907

Unglazed

17%

13%

21%

16%

2%

20%

9%

17%

22%

2014

6908

Glazed

83%

87%

79%

84%

98%

80%

91%

83%

78%

2015

6907

Unglazed

16%

14%

20%

20%

0%

17%

11%

16%

21%

2015

6908

Glazed

84%

86%

80%

80%

100%

83%

89%

84%

79%

2016

6907

Unglazed

15%

17%

15%

17%

1%

18%

13%

15%

21%

2016

6908

Glazed

85%

83%

85%

83%

99%

82%

87%

85%

79%

Data source: ABS * Incudes figures for ACT direct imports

44 | TILE TODAY #92 | www.tiletodaymagazine.com.au


FIG. 3 TOTAL CERAMIC TILE IMPORTS 2016 Square Metres by State All Ceramic Tile HS Codes Country of Origin

State of Final Destination New South Wales*

Northern Territory

Queensland

South Australia

Tasmania

Argentina Australia (Re-imports) Austria Belgium

17,679

6,829

China (excluding SARs and Taiwan) Croatia Czech Republic

Total SQM

42,871

100

1,600

4,446

952

5,400

0.0%

177,029

26,131

0.1%

313,963

56,199

270 12,688,937

344,608

13

0.0%

1,318

52

1,735

0.0%

31,806

898

0.0%

1,039

12,338

267,980

0.6%

4,324,740

1,570

1,840

0.0%

16,065

1,701

0.0%

15,623 266,746,734

1

6,913,743

1,497,814

144,905

6,696,768

2,529,045

30,815,820

66.8%

633

0.0%

26,456

1,363

13,679

1,134

2,612

1,203

31,067

0.1%

153,004

633 11,077

Egypt

Customs Value AUD

1,623

898 151,175

% Total SQM

5,400

19

Bulgaria Canada

Western Australia

13 1,664

Bosnia and Herzegovina Brazil

Victoria

1,204

0.0%

6,845

France

25,625

3,311

31,777

60

3,838

64,611

0.1%

1,204,429

Germany

53,848

23

571

85,206

16,630

156,279

0.3%

3,322,337

17

0.0%

1,629 948,380

Greece Hong Kong (SAR of China) Hungary India Indonesia Iran

1,204

17 71,808

293

Japan Korea, Republic of

11,636

89,679

0.2%

239 196,145 88,458

7,841

239

0.0%

7,238

26,916

7,543

1,953

43,008

41,379

316,943

0.7%

3,442,797

158,006

24,500

23,092

101,549

77,882

481,327

1.0%

5,224,156

3,316

4,500

0.0%

61,080

950

950

0.0%

19,650

4,246,623

9.2%

99,224,837

1,184

Israel Italy

5,943

1,887,022

10,218

549,546

1,054

8,382

11,223 127,964

Lebanon

1,089

Malaysia

1,005,640

177,204

22,392

490

47,637

1,377,834

1,010 282,482

846,995

753,246

36,687

1,192

312 1,134

0.1%

1,560,107

0.3%

1,356,264

1,089

0.0%

22,969

1,380,497

247,841

4,343,065

9.4%

31,426,765

939

24

Mexico

18,244

21,998

0.0%

181,402

Morocco

3,317

2,573

5,890

0.0%

371,480

Netherlands

6,171

10,023

16,194

0.0%

852,423

New Zealand

2,001

0.0%

105,831

Philippines

10,162

Portugal

36,216

2,791

49,592 138,723

2,966 930

114,405

6,781

2,140

1,018

50

6,035 10,162

0.0%

62,094

68,188

5,723

234,382

0.5%

2,559,688

80

80

0.0%

3,290

2,098

540

2,638

0.0%

29,215 297,371

Romania Saudi Arabia Singapore

4,973

5,226

South Africa

3,855

1,873

Spain

699,865

Sri Lanka

132,377

Sweden

20

Switzerland

30

Taiwan Thailand

Viet Nam Grand Total State Share

17,220

11,537

141,113

12,746

9 474,991

29,462

0.1%

400

3,371

9,514

0.0%

197,681

17,096

476,068

185,806

1,638,362

3.6%

32,212,053

28,148

221,268

533,915

1.2%

4,927,163

20

0.0%

2,978

171

0.0%

36,690

141 10,770

26

United States of America

134,901

201,098

83,890

United Kingdom

30,418

2,651

Turkey United Arab Emirates

228,185

702,473

Tunisia Ukraine

925

19,264 15

17

3,498

20

16,939

0.0%

214,159

226,180

153,731

1,295,036

2.8%

8,011,484

26

0.0%

7,570

25,484

60,579

323,812

0.7%

4,269,422

1,149

0.0%

15,649

87,165

7,122

625,121

1.4%

5,829,205 1,044,459

1,140 9,896

37,769

8,178

32,017

8,910

30,954

31

71,912

0.2%

7,740

484

785

4,350

13,359

0.0%

315,238

8,590

5,156

208,958

0.5%

1,984,314

10,138,373 23%

5,089,541

46,113,193

100.0%

483,168,120

12%

100%

146,975

1,201

35,488

11,547

16,080,653 37%

639,072 1%

8,865,158 20%

,260,547 5%

207,667 0%

Data source: ABS * NSW figures inc 217 for ACT

www.tiletodaymagazine.com.au | TILE TODAY #92 | 45


MARKETS

FIG. 4 TOP FIVE ANNUAL IMPORT SOURCES

Country of Origin

2010

2011

China

2012

2013

2014

2015

2016 30,815,820

18,554,492

19,765,891

19,413,587

21,687,732

25,705,821

28,648,766

Malaysia

4,586,344

4,017,610

3,680,670

3,688,549

4,007,507

4,396,251

4,343,065

Italy

2,374,288

2,732,742

2,625,742

2,843,563

3,462,958

3,908,293

4,246,623

Spain Thailand

993,979

975,730

1,094,577

845,097

1,416,971

1,601,318

1,638,362

3,130,978

2,433,672

1,951,623

1,594,812

1,456,089

1,060,175

1,295,036

Two countries supplied almost 85 per cent of all unglazed tiles (HS 6907) to Australia; China (61 per cent) and Italy (23.7 per cent). Although China supplied over 66 per cent of Australian unglazed tile imports in 2014, the number has declined by 3 per cent over the last year. Imports of unglazed tiles from Italy grew by 14 per cent in 2016. Spain increased its unglazed tile exports to Australia by 87 per cent, with most of that increase coming in the December quarter. Imports of glazed tiles were by far the largest category and made up 84.6 per cent of total imports. China now supplies 66.8 per cent of all ceramic tiles imported into Australia and 55 per cent of the total customs value of imports. The average Australian customs value from most countries dropped slightly in 2016 (although the Spanish average increased). Imports from China rose by 8 per cent but the average Australian customs value dropped from $8.93 to $8.66 per square metre. Import volumes from Malaysia made up 9.4 per cent of the total and the value remained almost the same as the previous year. The average value was $7.24. Imports from Italy made up 9.2 per cent of the total and rose by 9 per cent over the previous year. The average value from Italy dropped from $23.88 46 | TILE TODAY #92 | www.tiletodaymagazine.com.au

to $23.37 per square metre. But imports from Spain increased by 2 per cent and the average value rose from $18.18 to $19.66. Imports from Thailand increased by 22 per cent, with most of the increase coming in the last two quarters. The average value dropped from $7.61 to $6.19 per square metre. In looking at the composition of the list of top 10 source countries, the top 5 that supply over 92 per cent of all imports remain unchanged. Of the next five countries, United Arab Emirates increased exports by 8 per cent and overtook Sri Lanka which declined by 12 per cent. Indonesia declined by 7 per cent but held its position at number 8, while Turkey increased by 16 per cent, replacing Vietnam at number 9. India increased by 19 per cent and entered the top 10 for the first time. Vietnam dropped out of the top 10 source list for the first time in more than a decade, falling 28 per cent in 2016, to number 13 on the same list, supplying less than Brazil and Portugal. Fig.4 shows the top five source countries for all tiles imported over the last seven years. During 2016, imports increased in New South Wales by the greatest volume (+16 per cent), Queensland (+13 per cent), Tasmania (+3 per cent) and Victoria (+1 per cent). Imports decreased in the Northern

Territory (-34 per cent), Western Australia (-14 per cent), South Australia (-5 per cent). Each state percentage share of total imports altered during 2016. New South Wales received 40.6 per cent of all imports, the first time it has exceeded 40 per cent of total imports since 2001. Queensland received 21.7 per cent of the national total, and Victoria 22.2 per cent. South Australia represented just 4.6 per cent of the national total. There was a significant fall in Western Australian imports with the state receiving only 9.5 per cent of total imports. Once local manufacturing capacity is added to the import numbers, the Australian ceramic tile market has exceeded 50 million square metres per annum for the first time ever.

Export code changes The Australian Harmonized Export Commodity Classification (AHECC) is designed for use by exporters, customs brokers and freight forwarders in the classification of goods when providing export declarations to the Department of Immigration and Border Protection. It also assists users in interpreting statistics published by the ABS. The classification is based on the six-digit international Harmonized Commodity Description and Coding System (HS) developed by the World Customs Organization (WCO) for describing internationally traded goods. The ABS extends the six digit international HS by two digits to provide a finer level of detail to meet Australian statistical requirements. The ABS has also reviewed the Harmonized Tariff Item Statistical Code (HTISC) classification with new codes opening on 1 January 2017 and replacing codes closed on 31 December 2016. The World Ceramic Tiles Forum (WCTF) guidelines that were released on 15 December 2016 state that the changes were initiated with support from the WCTF. It sought to modernise and simplify the code system regarding ceramic tiles and ensure that trade statistics became PAGE 58 more accurate and reliable.



F E AT U R ED P R ODUCTS

The great leveller

Retro style

The Leveltec tile levelling system allows effortless lippage free tiling which can save the installer time with its patented cap that clicks down onto the tile. With half a turn, it ensures a tight, secure application. Leveltec’s user friendly design is fully reversible to allow the cap to be unscrewed to replace or remove tile before the adhesive has dried without the cost or hassle of breaking clips. For extra convenience, the Leveltec clips also double as tile spacers which are available in 1, 2, 3 or 5mm.

The Anthology range is about pressed metal meeting porcelain tile. It has six designs in 16 colour ways. Inspired by pressed metals, it is a reprisal of vintage charm. Created to bring something special to kitchens, bathrooms, feature walls or low traffic residential floors.

METRO TILES 07 3216 5800 www.metrotiles.com.au SOUTHERN CROSS CERAMICS 03 9561 9911 www.scceramics.com

Poetic licence The Poetry range is made from an Onyx pattern with an emphasis on its simplicity. The tiles are available in two finishes: Satin and Polished. They come in three sizes, 600 x 600mm, 300 x 600mm and 300 x 300mm. STARSTILE (FENICE INTERNATIONAL) www.starstile.it

Natural beauty Inspired by earth-bound rocks, Shine Stone is a modern glazed porcelain tile collection that interprets elegance by creating a harmonious environment. Made in eight different colours, in dimensions of 75 x 75cm, 60 x 60cm, 60 x 90cm and 30 x 60cm, it is suitable for both residential and light commercial settings. Along with matching mosaics, Shine Stone is also available for outdoor environments with an R11 rating. RAK CERAMICS 1300 661 727 www.rakceramics.com

Style and versatility The PuntoZero collection features surfaces with different technical characteristics that share the same material and chromatic language. Natural or semi-polished effect to emphasise a mood and style, PuntoZero is also about safety, guaranteed by the use of “Grip” anti-skid surfaces for the 60x120, 20x120 and 60x60 formats. Trade Port supplies the Puntozero range to the NSW market. TRADE PORT INTERNATIONAL 02 9757 1822 www.tradeport.com.au

48 | TILE TODAY #92 | www.tiletodaymagazine.com.au


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MAR K ETIN G

Tiles inspired by Le Corbusier Italian manufacturer Gigacer has launched a range based on the work of renowned architect, Le Corbusier. Joe Simpson reports.

T

he marketing campaign behind the new LCS collection by Gigacer is well focused, coherent and relevant. Not many campaigns from ceramic tile companies achieve the same standard. This is one factor that makes the collection memorable. LCS is based on the philosophy of Charles-Edouard Jeanneret-Gris (1887–1965), better known as Le Corbusier. He is widely considered to be the most important architect of the modern age. His works continue to exert significant influence on architecture and design today. The LCS range is based on an essay by Le Corbusier entitled, “Polychromie Architecturale”. Fascinated by the balanced colours he found in nature, Le Corbusier wrote about his structured and artistic choice of pigments. Twelve of the 63 colours referenced in this seminal work feature in this new porcelain tile collection. Dating from the 1930s, Le Corbusier’s essay emphasised the importance of colour in architecture, and its visual and emotional impact on a building’s occupants.

Gigacer’s LCS range embraces Le Corbusier’s philosophy of colour.

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Commissioned at the time by a Swiss wallpaper company to create a sample book, the architect compiled a list of 43 colours that he believed to be the most suitable for architecture. Muted in tone, this first palette of colours was eventually followed by 20 bolder hues, creating a versatile range of 63 colours. Gigacer’s LCS range pays homage to the legendary architect, and fully embraces his philosophy of colour. Working closely with Les Couleurs Suisse, the Fondation Le Corbusier–certified company that holds exclusive international rights to the Le Corbusier colour system, Gigacer has achieved the exact colours Corbusier highlighted in his sample books.


Gigacer’s Le Corbusier collection has three components. The first – LCS1 –comprises 12 of the 63 hues from the architect’s sample books delivered in gloss, 300mm by 1,200mm, ceramic tiles. They would be suitable for indoor and outdoor wall applications. The palette includes iconic hues such as vermillion, umber, and ultramarine. The LCS collection also includes two neutral, base tiles: Beton Gris and Beton Blanc. These matte tiles, which recall Le Corbusier’s love of concrete, come in five modular formats: 1,200mm by 2,500mm, 1,200mm by 1,200mm, 600mm by 1,200mm, 600mm by 600mm and 300mm by 1,200mm. With a subtly variegated surface, these tiles are suitable for wall or floor applications in commercial or residential properties. A second colour collection – LCS2 – adds six additional matte tiles that highlight Le Corbusier’s colours on a Beton Blanc background through bas relief–engraved stripes. Suitable for both wall and floor coverings, LCS2 tiles are available in the on-trend 600mm by 1,200mm format. The polychromie architecturale colour collections grew from experiences, insights and convictions Le Corbusier developed during his long, creative life. As well as an architect, he was an all-round artist producing paintings, sculpture, collages, engravings, furniture and tapestries; all sharing the same unmistakable design imprint. Le Corbusier believed the key aspect in design was the harmony of colours. His approach to colour has three underlying three principles: colour modifies space; classifies objects; and acts physiologically on humans and impacts strongly on human sensitivities. Le Corbusier’s two colour collections, the first from 1931 and the second from 1959, both comprise of a set of shades that are organised in such a way that an individual colour selection corresponding to the personality of the customer can be achieved very simply. Each consists of a set of claviers de couleurs (colour keyboards). In his first palette, Le Corbusier developed twelve emotive hues with representative names such as Space, Sky, Velvet, and Sand that can be mixed in accordance with the needs and designs of architects and customers. Almost 30 years later, another 20 stronger and more dynamic base tones were added to this palette. In an era where ceramic tiles are starting to provide architects and interior designers with more than just an alternative surface finish, Gigacer’s latest collection demands the specifier’s attention and comes with a fully realised intellectual thesis that has already stood the test of time. ■ C

M

Y

CM

CLOCKWISE FROM TOP: The LCS collection by Gigacer is based on Le Corbusier’s Polychromie Architecturale essay; The LCS collection also includes 1 20/07/2016 3:39 PM two neutral,IBS_TileToday_ShowerGrip_QPC.pdf base tiles: Beton Gris and Beton Blanc; Gigacer’s collection features 12 of the 63 hues developed by Le Corbusier.

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NEWS

Caesarstone’s new Melbourne showroom features a 5.2m kitchen island benchtop and large wall panels.

LOCAL NEWS

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Flagship showroom for Caesarstone

Laminex “Inspired By” campaign

Caesarstone has relocated its Melbourne operations to the company’s state-of-the-art sales and distribution centre in Heatherton (VIC). Chris Lenihan, regional manager for Caesarstone in Victoria, said: “We are thrilled to open our new showroom here in Melbourne and offer our customers the full Caesarstone brand experience.” Caesarstone quartz surfaces feature throughout the location with large wall panels of every colour and a kitchen island benchtop that spans 5.2 metres long. It features the Supernatural design, Statuario Maximus combined with high-end appliances such as a Bora down draft induction cooktop, Abey undermount sink, Gessi mixer, Gaggenau oven and Vintec wine fridge. The showroom displays the latest colours in large format panels and in other applications. For example, Caesarstone’s White Attica is highlighted in a 4 metre long reception desk. Inspired by classic natural marbles, White Attica has a clean white base with dense, dark grey interwoven veins. To present its concrete range, Caesarstone has created a 3 metre island with a feature wall that includes a flush integrated drawer system cladded in its Raw Concrete for a minimalist industrial look. Following on from its collaboration with designer Tom Dixon, the showroom also has several Tom Dixon Fade pendant lights and table lamps. Expert staff are on hand to assist with colour selection.

Decorative surfaces company, Laminex is helping Australians discover their own style. Influenced by the latest design trends from around the globe, it has identified 12 individual interior looks. To help bring them to life, Laminex is partnering with four wellknown Australian creatives who have a flair for style and design in their respected fields. Together they have created the “Inspired By” series. The first four creative muses – Chkya Keebaugh, Anna Polyviou, Steve Cordony and Virginia Martin – have been selected to represent four looks to reflect their personal inner styles, and help bring inspiration into residential or commercial spaces. Laminex communications marketing manager Susan Foley said the resulting images can provide homeowners, designers and builders with even more design ideas. “It’s time to rethink design. BELOW: The “Classic” kitchen (left) from Laminex is inspired by event and design entrepreneur, Chyka Keebaugh. Laminex’s “Mineral” kitchen (right) reflects the personal style of interior and event stylist, Steve Cordony.


What it is, how it works and the role it plays in our lives. Just as form follows function, at Laminex, we believe good design enables good living and this is something we want to help every Australian achieve,” she explains. “By combining colour, shape and texture, you can create spaces that are as individual as your customers.” Event and design entrepreneur, Chyka Keebaugh, was the inspiration behind the “Classic” kitchen which is a warm and timeless space that reflects her style. Award-winning pastry chef at the Shangri-La Hotel, Anna Polyviou represents what “Inner Urban” means to Laminex. Many styles are blended into one, both old school yet contemporary and very inner city. Steve Cordony is an interior and event stylist, and style director atlarge for Belle magazine. “Mineral” is a style that reflects those who not only live and breathe design, but also want to make a strong statement. Finally, owner and designer of the fashion label búl, Virginia Martin, reflects “Scandinavian”. Designing simplistic, timeless pieces that subtly incorporate distinctive shapes and colour, Martin represents this theme – one in which simplicity is highlighted by its core palette while accented by muted pastel touches and geometric patterns. The other eight styles Laminex have identified include Glamour, Natural, Modern & Co, Noir, Industrial, Coastal, Vintage and Zen.

The DuPont Corian Charging Surface replaces messy cables and unattractive power points.

Technology charging surface Australians’ growing reliance on smartphones means residential and commercial spaces are demanding smarter interior design solutions that provide quick, reliable and seamless access to charging options. This means convenient charging is needed regularly by everyone, everywhere. The DuPont™ Corian® Charging Surface replaces messy cables and unattractive power points to create user-friendly work and living areas. A practical and simple to install technology solution for anywhere a smart device may want to be recharged wirelessly, this surface is suitable for one or multiple locations throughout a home. The charging surface is also ideal for commercial applications such as conference and meeting rooms, communal office areas and social hubs, as well as service, retail and hospitality environments – wherever durability meets design. It can be scaled and customised to match any design scheme. Each surface can have multiple charging points integrated to match occupant requirements. Enabled by unit harnessing induction technology, the Corian Charging Surface has a transmitter discreetly hidden under the surface. This avoids the need to make penetrations into the surface and maintains a seamless and precise finish. When the device is positioned over the charging spot, power up begins automatically. When the battery is full, charging stops. The transmitter is simple to retrofit where there are existing Corian surfaces. Firmware updates will be easy to action.


Laticrete adds to sales team Laticrete Australia has announced the appointment of Shane Anderson to the position of Queensland technical sales representative. National sales manager, Neil Warden, said Shane is a tiler by trade and comes to the company with many years of experience in the tile and stone industry after working previously in technical sales positions. Shane joins the Laticrete technical sales team working alongside Mitchell Haw in Queensland, Joe Tabone and Craig Hunter in New South Wales and Erin Fraser based in Victoria.

Shane Anderson is Laticrete’s new Queensland technical sales representative.

New HQ for National Tiles Australian tile retailer, National Tiles has secured a deal for its new Queensland head office at an industrial estate south of Brisbane. The company has a five-year lease on a yet to be built office/warehouse to be developed by Frasers Property Australia at South West Industrial Estate at Berrinba. The 13,159sqm facility is expected to be completed by mid-2017. National Tiles is building a new head office in South West Industrial Estate at Berrinba (QLD).

National Tiles’ operations manager Simon Duggan said the company is rapidly expanding in Queensland because of the strong residential and commercial property markets. He told The Courier Mail: “National Tiles needed a bigger and more efficient facility. The new warehouse will replace the existing facility in Acacia Ridge and is double the size. Frasers Property made the choice very easy. “The quality of the proposed finishes, design of the warehouse including a 2500sqm super awning, good traffic management, reputation of the company and location close to the worker base in South Brisbane secured this new relationship.” Frasers general manager – new business Troy Whalan said, “South West 1 Industrial Estate is recognised as a key strategic location by many leading companies.” South West 1 Industrial Estate is located on Wayne Goss Drive, Berrinba (QLD). Companies currently in the estate include Sigma Pharmaceuticals, DHL, Energex and Langdon Foods. Sourced from The Courier-Mail

Self-cleaning ceramic tiles Retail group, Beaumont Tiles are featuring a new range of laminated porcelain tiles for its customers. Made using roller press technology, the Coverlam porcelain rectified tiles have a minimum 3.5mm or 5.6mm depth profile, creating ceramic skins for diverse applications in exterior and interior environments. Offering fibreglass strength, the tiles can bend on a curve and are reinforced on the back with a 0.5mm thick glass fibre mesh for optimal mechanical strength.


Coverlam porcelain rectified tiles are being sold through Beaumont Tiles.

The Coverlam tiles can offer multiple advantages in their chosen application ranging from facades, cladding and curved walls to hygienic surfaces in healthcare settings. They can be used on kitchen countertops, islands and bathrooms in residential developments too. While the 3.5mm thick tile weighs 7.8kg/m², the 5.6mm profile weighs 14kg/m². Key features of the Coverlam porcelain rectified tiles include a slim profile that makes cutting/handling easier and faster; resistance to UV light, chemicals, wear, fire and frost; the easy-to-clean surface can prevent mould and bacteria; and eco-friendly material uses 2-3 times less raw quarry materials than other types of porcelain tile. Fired in a hybrid kiln (using both gas and electricity), these tiles require less energy to produce. Made from recyclable material, the Hydrotect treatment (titanium dioxide coating) provides selfcleaning, antibacterial and odourelimination properties. When the titanium dioxide coating is exposed to ultraviolet radiation, it produces a photocatalytic reaction that generates active oxygen and breaks down the dirt into smaller, less adhesive particles. Due to its hydrophilic properties, water spreads uniformly over the surface, facilitating drag and removal of dirt particles. Beaumont Studio Design and communications specialist, Christie Wood says Coverlam has versatile use in heavy transit areas, as well as interior and exterior walls and floors. Coverlam porcelain rectified tiles are suitable for ventilated facades,

with their large 1000mm x 3000mm size allowing for quick installation. The tiles’ high resistance to mould and bacteria as well as its large format size with fewer joins, makes them ideal for wall coverings in hospitals, clinics and surgeries. These tiles are also recommended in design applications such as decorative features and curved walls. Manufactured by Grespania (Spain), Coverlam tiles are available in a choice of colours from black to marble effect taupe, off white and creams.

Gearing up for DesignBUILD 2017 In 2017, DesignBUILD will return to Sydney from 3-5 May. It will be the first building and architectural event to be held at the AUD1.5 billion International Convention Centre (ICC) designed by HASSELL and Populous. The keynote speaker has been confirmed as Michael Lockwood, global design director at Populous’ convention centre practice. Marketing manager, Stephanie Bleakley, said the ICC provides the ideal location to inspire and inform about how grand building visions become realities. “Delegates will get a unique perspective of the current state of our industry but also receive unprecedented access to this brand new venue, through a series of breakfasts, lunch and cocktail functions, as well as exclusive behindthe-scene venue tours,” she said. For the first time, DesignBUILD will co-locate with the Australian Institute of Architecture’s national conference. The event will also welcome first time partner, the Planning Institute of Australia, who will also be co-locating its own national conference. The simultaneous events will help to create an architectural and planning hub at the ICC. DesignBUILD 2017 will see the Sydney launch of DesignBUILD RAW, an initiative to showcase the best in emerging talent, run in partnership with the University of New South Wales, University of Sydney and the University of


NEWS

advisory

panel The 2016 Editorial Advisory Board includes leading authorities on standards, installation practices and products, architecture and developing trends and technologies. Peter Carter President, Australian Tile Council Gianni Pallotti Everstone Pty Ltd

Technology Sydney. Students will be invited to design the two speaker theatres and the incubator pavilion. In addition to the keynote address, the DesignBUILD speaker series will include lead architects on the ICC project, Paul Foskett and Graeme Spencer, plus a range of industry speakers across various disciplines. According to the organisers, DesignBUILD 2017 event is already set to be 40% larger than previous year and 60% larger than the award winning 2015 and 2016 events. Registration is now open via www. designbuildexpo.com.au/register

INTERNATIONAL NEWS Buyers choose China Ceramics

The 29th CeramBath Fair will be held between 18-21 April, 2017 in Foshan, China

Raewyn Hughes Ardex Australia Peter Hartog Jackson Teece Chesterman & Willis Architects Carl Strautins Safe Environments

DesignBUILD is now in its 31st year.

Alex Njoo Architect and member of ARB, Victoria

Sleek subway tiles

Fred Gray Laticrete Australia Andrew Nunn Parex Group Gary Jones Eco Ceramic Faรงade Systems

The Piccadilly is a new collection of subway tiles from Trade Port International. They comprise 100 x 300 10mm wall tiles in five colours: Ash, Grigio, Marfil, Marrone and Nero in Lappato and Matt finishes. Contact Trade Port International on (02) 9757 1822 for more information.

Richard Mackenzie Ocean & Merchant

Specialist B2B Publisher Supporting the industry since 1981

China Ceramics City (known as CCC) is located in Foshan, a city in central Guangdong Province. It is regarded as the top trade event for ceramic and bathroom products in China, and a major procurement destination for buyers from all over the world. Integrating trading, exhibition and business services, CCC gathers more than 200 local and international brands in categories such as ceramic and mosaic tiles, sanitaryware, bathroom products, cabinetry as well as taps and fittings. By the end of 2016, CCC has hosted approximately 400,000 global buyers and 2.8 million domestic visitors. It has successfully held the China International Ceramic & Bathroom Fair (CeramBath) 28 times. The event is held twice a year in Foshan, as the permanent venue of CeramBath. The 29th CeramBath Fair will be held between 18-21 April, 2017. For more information about this event, please visit the CeramBath website, http://en.cerambath.org/ or email: export@eccc.com.cn.

To discuss advertising opportunities, contact: Ashley Cooper E: ashley.cooper@ elitepublishing.com.au Ph: 03 9890 0815 Fax: 03 9890 0087

www.elitepublishing.com.au

Tile group creates digital experiences

www.infotile.com

56 | TILE TODAY #92 | www.tiletodaymagazine.com.au

Trade Port International has released a new range of subway tiles.

US-based The Tile Shop, a retailer of ceramic tiles with 120 stores, adopted secure networking technology from Citrix to bring an expanded digital


advertiser

index ACT Australia

52, 53, 54, 56

Ardex Australia 35 Australian Tile Council

47

B.A.T. Trims 41 Bostik Australia 33 CDK Stone

17, 27, 43

Cinajus 59 Clear Software 29 Colortile Distributors

So far, 90 stores have since been shifted to the digital networking architecture and virtualisation solution with deployment averaging approximately 30 minutes per store. The Tile Shop expects a solid return on investment within 16-20 months of implementation. The Tile Shop is enhancing its digital shopping experience

New York designer Todd Bracher selected Caesarstone as his kitchen surface for his futuristic vision of a house at Das Haus 2017 – imm Cologne, an international interiors event, held recently in Germany. Bracher reimagines a conventional home by breaking down layout boundaries and creating three different, overlapping zones, reflective of the daily functions –hygiene, rest, nutrition and sustenance. The nutrition and sustenance zone features a large scale 7-metre long kitchen island made with Caesarstone 4003 Sleek Concrete. “When Todd approached us with his vision we loved the idea of breaking down the boundaries of the home…as our material moves away from its traditional use in kitchens and bathrooms and into other areas of the home, endlessly expanding the design possibilities,” said Eli Feiglin, vice president of marketing at Caesarstone. Bracher explains, “I sought to collaborate with Caesarstone on

DesignBuild 49 Distinctive Tile Imports Europe Imports

19 5

Everstone

7, 21

Foshan China Ceramics

39

International Building Supply

51

Johnson Tiles

31

Liquid Rubber

50

Mapei Australia 37 Metro Tiles

25

National Ceramics Industries

9

Prestige Tiles/RAK Ceramics

11

Southern Cross Ceramics Back Cover Starstile (Fenice International)

13

Tile Power

2-3

Trade Port

15

TILE TODAY

SUBSCRIBE

shopping experience to each physical store. Its IT team implemented software to enable accelerated access to internal business applications from every store, and increased bandwidth for mobile apps. The key objective for store staff at The Tile Shop is to help customers understand the variety of products that are offered, assist in designing their dream space, and utilise technologies such as the new Design Studio software. This allows customers to create a virtual project space to see what their tile renovation would look like. Helping customers become more engaged and enabling employees to work better to improve productivity is the reason Citrix secure desktop and networking solutions were chosen. Emergent Networks, an IT advisory firm, advised The Tile Shop IT team to adopt a solution that would improve network speed for all the branches, and offer ease-of-use and connection redundancy.

Quartz stars in kitchen of the future

23

To subscribe to Tile Today magazine email info@ elitepublishing.com.au. Online versions of Tile Today and Discovering Stone magazines are available to view on the Tile Today page of the Elite Publishing website. Go to www. elitepublishing.com.au and click on the Tile Today tab. Overseas

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www.tiletodaymagazine.com.au | TILE TODAY #92 | 57


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TILE TODAY

Todd Bracher selected Caesarstone as his kitchen surface at Das Haus 2017. Image credit: Constantin Meyer.

Proudly produced and printed in Australia ELITE PUBLISHING CO PTY LTD ABN: 27 006 876 419 PO BOX 800, Templestowe, Victoria, Australia 3106 Ph: + 61 3 9890 0815 Fax: + 61 3 9890 0087 Email: info@elitepublishing.com.au Website: www.tiletodaymagazine.com.au www.elitepublishing.com.au PUBLISHER Vicky Cammiade vicky.cammiade@elitepublishing.com.au EDITOR Betty Tanddo betty.tanddo@elitepublishing.com.au

Das Haus 2017, in order to create a monolithic experience where all activities of sustenance happen organically together in the house. Traditionally speaking, sustaining focuses on the body and nutrition, however one can argue that mental and emotional sustenance is equally important. That is why we selected the Caesarstone concrete surface, as

it provides a raw, concrete appearance with durable and sustainable quality, whilst incorporating the necessary functions of dining, exploring, creating and sharing.” Since its inception in 2012, Das Haus has been a display of trends for the future and a showcase of the leading brands in innovation and design. ■

CONTRIBUTING EDITOR Anthony Stock anthony.stock@elitepublishing.com.au MACHINERY EDITOR Philip Ashley philipneilashley@yahoo.com.au INTERNATIONAL CORRESPONDENT Joe Simpson joe.simpson@elitepublishing.com.au NATIONAL SALES & MARKETING MANAGER Ashley Cooper ashley.cooper@elitepublishing.com.au CIRCULATION MANAGER Georgia Gilmour georgia.gilmour@elitepublishing.com.au

Ceramic tile imports fuel record market size CONTINUED FROM PAGE 46

Following this approach, headings 6907 (unglazed ceramic products) and 6908 (glazed ceramic products) were merged in order to reflect the evolution of the product categories on the market and the lower relevance of glazed /unglazed criterion for the purpose of classification. Instead the classification will now be based on the water absorption capacity of each product, also in line with the classification under ISO Standard 13006 for ceramic tiles. Heading

HS Code

Export Statistical Item

UQ

6907

The international customs codes for ceramic tiles will now be as shown below. Mosaics will be defined in a similar manner as ceramic tiles – whether or not they are rectangular – the largest surface area of which is capable of being enclosed in a square, the side of which is less than 7 cm. Finishing ceramics are composed of every product not considered as field products, ie. skirting, capping and bullnose corner tiles. These are the tile products used to “finish” a job. ■

GRAPHIC DESIGN Uber Creative – Annette Epifanidis Mobile: 0416 087 412 annette@ubercreative.com.au www.ubercreative.com.au PRODUCTION For artwork and production enquiries please email: production@elitepublishing.com.au INFOTILE WEBSITE COORDINATOR Stephanie Thompson 0407 873 370 stephanie@grafixaction.com.au PRE-PRESS Prominent Digital PRINTED BY Prominent Press Pty Ltd ELITE PUBLISHING CO PTY LTD PUBLISHERS OF: Flooring Magazine, Discovering Stone Magazine, Surfaces & Finishes Magazine, TileToday Magazine, Supplier Magazine and FB Magazine.

Description Ceramic flags and paving, hearth or wall tiles; ceramic mosaic cubes and the like, whether or not on backing; finishing ceramics

69072

Flags and paving; hearth or wall tiles, other than those of sub-headings 6907.30 and 6907.40

690721

69072100

SM

Of a water absorption coefficient by weight not exceeding 0.5%

690722

69072200

SM

Of a water absorption coefficient by weight exceeding 0.5% but not exceeding 10%

690723

69072300

SM

Of a water absorption coefficient by weight exceeding 10%

690730

69073000

SM

Mosaic cubes and the like, other than those of subheading 6907.40

690740

69074000

SM

Finishing ceramics

Source: ABS 1233.0 Australian Harmonised Export Commodity Classification *The 6908 heading will be deleted

58 | TILE TODAY #92 | www.tiletodaymagazine.com.au

Leading the Industry

Endorsed by Australian Tile Council www.australiantilecouncil.com.au ELITE PUBLISHING CO PTY LTD. All rights reserved. No part of this publication maybe reproduced, transmitted or copied in any form or by any means, electronic or mechanical including photocopying, recording, or any information storage or retrieval system, without the express prior written consent of Elite Publishing Co Pty Ltd. Viewpoints, opinions, claims, etc expressed in articles appearing in this publication are those of the authors. The Publishers accept no responsibility for the information supplied or for claims made by companies or their representatives regarding product performance, etc or for any errors, omissions, misplacement, alterations, or any subsequent changes, or for any consequences of reliance on this information or this publication.

Please note: Shade variation is an inherent feature of tile production. The Publisher is not liable for any discrepancy between images published in Tile Today and actual products.


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