EMILIO PUCCI
Analysis of facebook page
WALL •ADVANTAGES: advertising of a new goods with a links to a virtual boutique page •ADD: information what is going on with a brand (video or text-reports from fashion events or photo-shoots, news about brand and new collections)
INFORMATION •ADVANTAGES: linked addresses of official web site, virtual boutique and twitter page •ADD: basic information about history of the brand, contact information, location of the stores
PHOTOS •ADVANTAGES: explanation of albums, questions for visitors. •DISADVANTAGES: some pictures with a bad quality, the lack of photos from new collections and fashion events. •ADD: pictures from fashion shows and people who comes there; pictures of new advertising campaigns; photos from backstage of fashion shows and photoshoots.
VIDEO
•ADD: videos of fashion shows, video-reports, video-interviews.