Issue 32

LENISA Careaga ON THE COVER

luxury lifestyle• female founders & professionals

ON THE COVER

LENISA CAREAGA

PHOTOGRAPHY

MONIKA NORMAND

CAI CHEN PHOTOS

MAKEUP ARTIST

AMERICA DE LA CRUZ

EXECUTIVE DIRECTOR

KACIE BAXLEY

EDITOR IN CHIEF

EDITH DUARTE, MBA

ELLA Inspires is a luxury lifestyle magazine that spotlights women in business and entrepreneurship. Each issue delves into the unique journeys of powerhouse women, who have triumphed over life’s challenges to achieve prosperity and empowerment. ELLA’s story is one of resilience, determination, and a commitment to uplifting other women. She is a modern woman, fearlessly carving her path and disrupting her industry. This is her story.

For past issues, features, advertising, or project inquiries, please visit us at www.ellainspires.com.

ELLA Inspires Magazine is independently published by ELLA CREATIVE MEDIA

Printed in Dallas, TX.

ELLA

ELLA

EDITH DUARTE, MBA Founder & Editor-in-chief ELLA Inspires Magazine

Magazine Cover Features

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INSIDE ISSUE 32

THE SKY IS THE LIMIT | P. 12

Through events like Girls in Aviation Day, WOMEN IN AVIATION NORTH TEXAS (WAINTX) is reaching the next generation of young women and teens who aren’t usually exposed to aviation as a possible career path.

COVER FEATURE: LENISA CAREAGA | P. 14

Lenisa Careaga is a professional mermaid performer, PADI certified Mermaid Instructor, and underwater photographer born and raised in Gig Harbor, Washington. This is her story.

REACHING FOR THE OTHER SHORE | P. 30

In the vast expanse of the entrepreneurial landscape, where opportunities rise and fall like the tide, lies a journey akin to the epic odyssey of Diana Nyad.

WOMEN TO WATCH: MEREDITH GRISWOLD & SARA KING | P. 36

Having studied a multitude of educational methods, co-owners Sara King and Meredith Griswold engage students with a multi-faceted, personalized curriculum to arm 2-5-year-olds with everything they need to be confident Kindergarteners!

WOMEN TO WATCH: SINTI VENTURA | P. 38

Organized Homes by Sinti provides luxury home cleaning, professional organizing, and laundry services to residential clients in St. Louis and Dallas.

WOMEN TO WATCH: DR RATHNA NUTI | P. 40

DFW Sports Medicine is not just another orthopedic practice. Dr. Nuti and her team provide a comprehensive approach to any musculoskeletal issue.

LEADING WITH PURPOSE: ANNE HYUN | P. 44

Maimère is a fine jewelry brand founded by Anne Hyun, who aims to continue her parents’ legacy and grow her business through new and exciting pieces, different channels, and ventures.

THE FOUNDER WITHIN:

7 GRITTY FILMS FOR ASPIRING BUSINESS LEADERS | P. 50

This curated list jumps into the narratives of some remarkable entrepreneurs portrayed in popular TV shows and movies, extracting insights that can guide aspiring business leaders (like you) on their journey to success.

TIMING IS EVERYTHING:

10 MILESTONES TO PROMOTE YOUR BUSINESS | P. 54

In this comprehensive guide, we dive into the strategic milestones that present prime opportunities for advertising collaboration; empowering brands to make informed decisions and maximize their impact.

THE ART OF THE BEDTIME BEAUTY RITUAL | P.58

Implementing a self-care routine, an everyday serene self-care ceremony before bedtime, revitalizes the body, mind, and skin.

Letter From The Editor

When I moved to Dallas in 2009, I never knew I would become a creative entrepreneur (first as a web designer for small business owners, then later as a women’s magazine editor). As I began to network, I met a lot of great women in my community. In those meetings, women shared their struggles and triumphs with me. I wondered: What if we could create a platform for women to share their personal stories of growth, progress, determination, and success? Along with elegant photography, my goal was to create a safe place to share those everyday stories no one was talking about in major media outlets. The result? ELLA Inspires is an online magazine that celebrates professional women and entrepreneurs!

Our indie magazine has featured thirty-two inspiring, powerful, flawed—yet fabulous— professionals, entrepreneurs, influencers, mentors, teachers, beauty queens, artists, celebrities, personalities, and models on its covers. These women shared one common trait: the courage to pursue their dreams and take life by the horns. Thank you for sharing your lives, stories, and triumphs with ELLA. We are eager to show you what we have planned for this year; thank you for being part of this fantastic journey!

Edith Duarte (right) with Brittany Klocko, event emcee, former ELLA Covergirl, and Ms America’s United States, celebrating 30 magazine issues at an event hosted by ELLA at the Crescent Club on August 24, 2023.

EDITH DUARTE, MBA EDITOR-IN-CHIEF + FOUNDER PARTNER@ELLAINSPIRES.COM

THE SKY IS THE LIMIT

WAINTX GIRLS IN AVIATION DAY EVENT RECAP

BY ELLA STAFF

Have you ever been told the sky is the limit? Jenn Shull is one of the few, yet growing number of female airline pilots that is putting the well-known phrase to the test! Living in Dallas, Texas, and based out of LAX, Shull is an airline pilot on the Boeing 737. Through her love for aviation, Shull has made it her life’s mission to inspire others to reach for the sky.

“I began flying 15 years ago just for fun,” says Shull.

Shull turned her dream of reaching for the sky into reality. “I went from a cubicle to the cockpit, and I’ve never looked back. I hope to educate and share my love and passion for flying; to peel back the curtain to the general public of otherwise unseen components of aviation. There is a lot of misinformation, confusion, and regulations that can make for an unnecessarily frustrating travel experience. Travel should be fun!” Adds Shull.

Shull, being a certified flight instructor, is a volunteer for the events hosted by The Women in Aviation North Texas (WAINTX). While the number of female aviators is small, the impact WAI is having on young women is growing. “There are only 6% of female airline pilots, less than 4% female aircraft mechanics, and less than 15% of female Air Traffic Controllers. Only a fraction of these percentages are Women Of Color,” says Lindsay Davis, the Women in Aviation North Texas Chapter Board President and Event Coordinator.

Women in Aviation North Texas (WAINTX) is aiming to expand its reach to more young women and teens of the next generation who aren’t usually exposed to aviation as a possible

career path. “Only a fraction of these percentages are women of color. WAINTX is trying to expand its reach to get more girls and teens of the next generation exposed to these career paths that aren’t necessarily usually recommended to women. We just want to show them we did it and it’s possible for you too!” Adds Davis.

If you are not located in North Texas, here is the good news: this is an international event and it is hosted at airports around the world. Search “Girls in Aviation Day + your city” on Google to find the closest event location near you. On September 23, 2023, the North Dallas Chapter of Women in Aviation welcomed 978 young ladies ages 8-18 for Girls in Aviation Day! This fabulous event occurred in the Henry B. Tippie National Aviation Education Center, located at Dallas Executive Airport.

“Each year, approximately 175 pilots, air traffic controllers, aircraft mechanics, and other aviators, volunteer and lead these young ladies through immersive activities where they can learn the phonetic alphabet, how to calculate weight, the balance of an aircraft, basics of how an aircraft engine creates power, how to dress like a pilot, and many more fun and engaging activities,” says Shull.

“In addition to the activities, there are static displays of different aircraft, speakers, vendors, and a food truck!” Adds Shull.

Some of the 42 vendors in attendance last year included the Dallas Police Department, Envoy Air, CAE, Boeing, Airbus, Bombardier, NGPA, North Texas TRACON, and many others.

“This is a very special event and so fun and exciting to see the eyes of these young ladies brighten when they enter the hangar!”

“Even if they don’t want to do something in aviation, you can see how this event ignites a spark in their imagination and dreams of what potential they do have and makes them aware there are so many opportunities out there to support their dreams and to reach for the skies!” Shull added.

Women in Aviation North Texas (WAINTX) is looking forward to hosting its next event on September 22, 2024.

To learn more visit the Women in Aviation North Texas (WAINTX) website at www.waintx.org.

LENISA CAREAGA

Lenisa Careaga is a professional mermaid performer, a PADI certified Mermaid Instructor, and underwater photographer born and raised in Gig Harbor, Washington. She created Mermaid Dream School as an embodiment of the magic, wonder, and sense of adventure that mermaids represent. The school also serves as a platform for education, environmental stewardship, and spreading joy.

Lenisa hopes to share the joy and magic of being a mermaid and create everlasting memories with her students. She wants everyone who enrolls in Mermaid Dream School to gain swimming skills, an education and awareness of our earth’s oceans, and a new perspective of peace and confidence.

I grew up in Gig Harbor, Washington, a small fishing village surrounded by the stunning natural beauty of the Pacific Northwest. My connection to the emeraldgreen waters, lush forests, and charming waterfront scenery was genuinely magical. I sincerely appreciated the environment and marine life from a very young age; developing a deep-rooted connection to the sea. I loved boating, swimming, and collecting massive amounts of shells.

The gentle, rocking motion of a boat and watching the water create little waves was incredibly soothing and re-invigorating for me. Exploring the area’s various islands, beaches, and hiking trails provided endless adventures and opportunities to connect with nature. The presence of diverse wildlife, including deer, birds, seals, and orca whales, added to the enchantment of my surroundings.

“My upbringing in Gig Harbor laid the foundation for my strong connection to nature and the sea; shaping my love for mermaids and the enchanting world they represent.”

I was raised in a large and culturally diverse family, which has been a rich and fulfilling experience. My mother, of Norwegian and French descent, and my father, of Tongan and Polynesian descent, added layers of cultural richness to my identity. I learned to embrace my Polynesian heritage later in life, and finding that connection brought a sense of pride and wholeness to my identity.

My fascination with mermaids and imagination has been a central part of my childhood. Playing make-believe mermaids and being drawn to mermaidthemed films like The Little Mermaid  and  Splash  nurtured my love for the mystical and magical world of mermaids.

These films and characters, particularly Ariel from The Little Mermaid, captured my imagination and inspired me. I even owned a fabric tail version and necklace similar to Mermaid Madison seen in the movie Splash! Looking back it is beautiful how these childhood interests and pop culture influences have shaped my identity and ultimately led me to pursue my dreams as a professional mermaid.

My parents played a significant role in shaping the person I have become, instilling valuable lessons and beliefs that have guided me throughout my life. Their emphasis on loving what I do, believing in myself, and following my heart echoes throughout my journey to becoming a successful businesswoman. My mother’s nurturing nature and unwavering support created an environment that helped me thrive in various aspects of my life, whether in academics, sports, or pursuing other passions. Her presence at sporting events and other extracurricular activities reinforced my confidence and self-worth.

“As a child model turned professional mermaid, I cultivated the self-love and self-confidence that empowered me to pursue my passions and inspired me to help others to cultivate selflove and joy in their life.”

THE EARLY YEARS

My parents shaped me into a compassionate, strong, and purpose-driven individual who spreads joy and positivity to others through my work. I fondly remember traveling to Hawaii, which profoundly impacted me. I felt a deep connection to the island and its people. At the luau, I noticed people who resembled me, creating a deep sense of belonging and cultural appreciation for me. The healing power of swimming in the ocean and hearing the melodies of humpback whales further solidified my connection to the natural world and its spiritual significance.

dream Big

B

The transformative experience of becoming a mermaid for the first time on Maui speaks to the magic and wonder that traveling can bring. Experiences like these left a lasting impression on me and played a significant role in shaping my passions.

My parents nurtured our sense of exploration and curiosity through family trips. These shared experiences strengthened our bonds and created lasting memories I cherish forever. Overall my upbringing was immersed in travel and cultural exploration, which has contributed to my sense of self, my appreciation for diversity, and my passion for embracing the magic of the world around me; ultimately guiding me to becoming a professional mermaid. My family’s commitment to exploring diverse cultures and traveling the world enriched my life with invaluable experiences and perspectives.

MERMAID DREAM SCHOOL

Through my business,  Mermaid Dream School, I provide unique and memorable experiences by emphasizing creativity, imagination, and joy. I am passionate about making mermaid dreams come true for people of all ages. As a professional mermaid performer, a PADI-certified Mermaid Instructor, and an underwater photographer, I offer a comprehensive range of services that cater to clients looking for entertainment and/ or educational services. I am committed to ensuring safety and proficiency when teaching mermaid skills to my students through PADI Mermaid certification courses. The partnerships I have established, such as with the Children’s Aquarium in Dallas, allow me to bring the magic of mermaids to a broader audience and create special experiences for children and families. The emphasis on video, imagery, and mermaid photoshoots adds excitement and wonder to my other services.

The heartfelt letters, artwork, and gifts I have received from children and attendees of my mermaid events bring me so much happiness and inspiration. Educating others about the ocean and promoting environmental awareness through clean-up events further underscores my commitment to making a positive impact on my community and beyond.

“Mermaid Dream School embodies the magic, wonder, and sense of adventure that mermaids represent while serving as a platform for education, environmental stewardship, and spreading happiness.”

My experience as an international mermaid competitor sets me apart and adds depth to my skill as a mermaid. I’ve competed in prestigious industry events such as Miss Mermaid USA and Miss Mermaid International. Becoming Miss Mermaid USA was an incredible milestone, it was the result of my dedication to mermaiding and engaging audiences. Competing in Miss Mermaid International in Egypt, alongside talented women from across the globe, deepened my appreciation for the international mermaiding community.

Winning the title of “Best Friendship/Miss Congeniality” was significant to me. It was not just about performance but also about fostering a positive atmosphere and building genuine connections with fellow competitors. This experience inspired me to pursue my dream of opening a mermaid school.

THE JOURNEY

My journey as a professional commercial actress and model, represented by The Campbell Agency in Texas, adds another layer to my career. I’ve had the privilege to explore various roles, each one offering a new opportunity to grow and diversify my skill set.

Incorporating my “mersona” (mermaid persona) into my acting work allows me to combine my love for mermaids with my passion for performance. This unique blend has enabled me to create memorable and impactful experiences for audiences through different mediums. Blending mermaid performances with my acting career has allowed me to leverage my talents in new and creative ways. I always strive to bring authenticity and creativity to everything I do, which has set me apart in the entertainment industry.

“I understand the healing power of creativity, imagination, and connection. My inner child energy enables me to relate to children on a deeper level; providing them with a source of comfort, inspiration, and healing. Through my experiences, I’ve discovered that creativity serves as a powerful tool for self-expression and coping with life’s challenges.”

Despite facing challenges, including surviving domestic violence, I have emerged as a survivor with a resilient spirit. My healing and journey of selfdiscovery has been fueled by a desire to overcome adversity and positively impact myself and others.

My academic pursuits at the University of Washington and Seattle Central College, where I studied art and graduated with an art degree, have equipped me with the skills needed to harness the therapeutic potential of artistic expression. My professors recognized my ability to connect with others and saw in me the potential to become a healer in my own right. The concept of the Aloha spirit, characterized by a deep sense of happiness and goodwill, resonates within me and influences my business. Drawing from this cultural ethos, I’ve created a business that aims to spread magic, light, and love to others.

A DAY IN THE LIFE OF A MERMAID

As a PADI Mermaid Instructor, I not only provide mermaid entertainment but also offer valuable PADI Mermaid Certifications (mermaid lessons) for both children and adults. With a certification in CPR and PADI mermaid training, my focus on safety reassures clients that their experience will be both enjoyable and secure. Additionally, the inclusion of underwater videos and pictures adds a special touch to the certification process, allowing clients to cherish their mermaid experience for years to come. I focus on special touches and pay close attention to detail which make each mermaid experience magical for my clients. My investment in high-quality mermaid tails and swim gear provides my clients an authentic and immersive experience. The wide range of styles and materials available for mermaid tails highlights the diversity of options and the attention to detail required in tailoring each experience to meet the needs and preferences of my clients.

“Offering various mermaid tail options allows me to customize the experience to fit the theme of each child’s birthday party, enhancing their excitement and creating unforgettable memories.”

Balancing the responsibilities of being a business owner and a mermaid performer requires careful planning and coordination. I manage requests from different parts of Texas by deploying performers to make mermaid dreams come true for children. The physical demands of mermaid performing, including maintaining a solid core, proficient swimming skills, and breath control, underscore the athleticism and focus required to excel in this unique profession. My passion for mermaiding shines through in my dedication to sharing the joy of this unique activity with others. By introducing more people to the activity and fostering a sense of community, I am not only enriching their lives but also spreading happiness and positivity. I am keeping up the fantastic work in bringing the magic of mermaids to life!

MERMAID DREAM SCHOOL

PADI MERMAID CERTIFICATION • MERMAID EVENTS • MERMAID PARTIES

Mermaid Dream School began from one woman’s vision of becoming a mermaid and her desire to share her mermaid experiences.

Parallels Between Running a Business and Diana Nyad’s Journey Reaching For The Other Shore

BY ELLA STAFF

In the vast expanse of the entrepreneurial landscape, where opportunities rise and fall like the tide, lies a journey akin to the epic odyssey of Diana Nyad. Just as Nyad braved the open waters in pursuit of her dream, entrepreneurs embark on a voyage fraught with challenges and uncertainties as they navigate the turbulent seas of business. Here, we explore the profound parallels between the challenges faced in starting and running a business and Nyad’s awe-inspiring quest for the other shore.

The Power of Persistence

Much like Nyad’s relentless pursuit of her goal, entrepreneurs must possess an unwavering commitment to their vision in the face of adversity. The road to success is rarely smooth sailing; it’s marked by setbacks, failures, and moments of doubt. Yet, it’s those who persevere, who refuse to succumb to the waves of discouragement, who ultimately reach their destination.

Netflix’s “NYAD” (starring Annette Benning and Jodie Foster) is not just a film about swimming; it’s a testament to human spirit and determination. It reminds us that failure is not the end but a stepping stone toward success. Nyad’s initial attempts were met with physical exhaustion, severe weather, and near-fatal jellyfish stings.

Starting and running a business demands a level of persistence that mirrors Nyad’s determination to conquer the open sea. It’s about weathering the storms, adapting to changing conditions, and never losing sight of the shore, even when it seems distant on the horizon.

Embracing the Journey

Just as Nyad’s swim was as much about the journey as it was about the destination, entrepreneurship is a transformative voyage of self-discovery and personal growth. Along the way, entrepreneurs encounter challenges that test their resolve and push them beyond their comfort zones. It’s through these experiences that they discover strengths they never knew they had and gain insights that shape their journey forward. The entrepreneurial journey is not just about building a business; it’s about discovering oneself, forging meaningful connections, and leaving a lasting impact on the world. Like Nyad, entrepreneurs must embrace the journey with all its trials and tribulations, finding beauty and fulfillment in the process of creation and growth.

Courage to Confront Fear

Launching a business requires a willingness to confront fear head-on—to step into the unknown and embrace the possibility of failure. Just as Nyad faced the daunting challenges of the open sea, entrepreneurs must confront the uncertainties and risks inherent in entrepreneurship.

Whether it’s fear of failure, fear of rejection, or fear of the unknown, successful entrepreneurs possess the courage to push past their limitations and pursue their dreams with unwavering determination. It is this courage that propels them forward, enabling them to navigate the choppy waters of entrepreneurship with confidence and resilience.

Resilience in the Face of Adversity

In business, setbacks and obstacles are inevitable. From financial challenges to market fluctuations to unexpected crises, entrepreneurs encounter a myriad of hurdles along the way. Yet, it’s not the challenges themselves but how they’re confronted that ultimately defines success. Like Nyad, entrepreneurs must cultivate a gritty resilience—the ability to bounce back from setbacks stronger and more determined than ever. It’s about turning adversity into opportunity, learning from failure, and pressing forward with renewed vigor and determination. Just as Nyad refused to be deterred

by the obstacles in her path, successful entrepreneurs persevere in the face of adversity; undeterred in their pursuit of their goals.

The Triumph of the Human Spirit

Ultimately, the journey of entrepreneurship is a testament to the triumph of the human spirit—the capacity to dream, to create, and to overcome. Like Nyad’s epic swim, starting and running a business requires vision, determination, and a relentless pursuit of excellence. Entrepreneurs, like Nyad, dare to defy the odds, to challenge the status quo, and to forge their own path in pursuit of their dreams. It’s a journey marked by passion, perseverance, and the unwavering belief that anything is possible with dedication and hard work.

In the end, just as Nyad’s journey serves as an inspiration to all who dare to dream, so too does the journey of entrepreneurship. It is a testament to the limitless potential of the human spirit and a reminder that, with courage, resilience, and determination, anything is possible. As entrepreneurs navigate the unpredictable currents of the business world, may they draw inspiration from Nyad’s remarkable odyssey and dare to chart their own course to success. Again and again.

NYAD ON NETFLIX

In the serene yet formidable waters of the Florida Straits, a story of unparalleled resilience and tenacity unfolds in the Netflix movie “NYAD.” This captivating film chronicles the incredible journey of Diana Nyad, a woman who dared to dream the impossible – and succeeded. At the core of her story lies a powerful message: the importance of attempting and reaching your dreams, no matter the obstacles. Diana Nyad’s ambition to swim from Cuba to Florida was not a whimsical desire, but a profound calling. Her dream required her to traverse 110 treacherous miles of open sea, teeming with jellyfish, sharks, and unpredictable weather. Nyad’s relentless pursuit began in 1978, and it wasn’t until her fifth attempt in 2013, at the age of 64, that she finally achieved her goal. This monumental feat serves to remind us that perseverance is the cornerstone of any great achievement.

Nyad’s initial attempts were met with physical exhaustion, severe weather, and nearfatal jellyfish stings. Each setback could have been a justifiable reason to abandon her dream, but Nyad chose resilience over resignation. Each failure fortified her resolve, imparting invaluable lessons that would eventually culminate in her triumph. The movie also highlights the importance of a supportive community. Nyad’s dream was bolstered by a dedicated team of navigators, medical experts, and moral supporters. Their unwavering belief in her dream exemplifies the power of collective effort in achieving individual aspirations. For ambitious entrepreneurs and visionaries, Nyad’s story teaches that dreams are not mere fantasies but goals that demand dedication, hard work, and an unyielding spirit. “NYAD” encourages us all to pursue our dreams with fervor, to embrace failure as a teacher, and to understand that persistence can turn the seemingly impossible into reality. “NYAD” is not just a film about swimming; it’s a testament to human spirit and determination. It reminds us that failure is not the end but a stepping stone toward success.

PHOTO BY: ANDREW INNERARITY; REUTERS

Diana Nyad speaking at the 2016 Association for Applied Sport Psychology Annual Conference at the Arizona Grand Resort in Phoenix, AZ.

PHOTO : GAGE SKIDMORE

WOMEN To Watch

Meet a curated selection of ambitious and talented women poised to make a significant impact in their respective fields. From emerging entrepreneurs to industry disruptors, these rising stars are pushing boundaries, breaking molds, and challenging the status quo. Get a glimpse into their innovative ideas, unique perspectives, and future-focused endeavors that make them Women to Watch in business.

Women to Watch

MEET

MEREDITH GRISWOLD & SARA KING, KG PRIVATE EDUCATORS

WHAT INSPIRED YOU TO START YOUR BUSINESS AND BECOME A FEMALE FOUNDER?

Meredith: We both always dreamed of owning our own business. Our collective educational backgrounds included early childhood specialties, and we worked in private education here in Dallas. Additionally, my background attending an allgirls college preparatory school, Harpeth Hall in Nashville, TN, was integral to my desire to found a female-led business. Our shared experiences led us to frequently discuss the need to professionalize and streamline the world of “tutoring”. We were also inspired by the families who had already trusted us to educate their children. We believe deeply in the power of community and invest in every relationship that works with KG Private Educators. With this support, both personally and professionally, we were able to launch the company and grow.

WHAT UNIQUE PROBLEM DOES YOUR BUSINESS SOLVE, AND WHAT MOTIVATED YOU TO ADDRESS IT?

Sara: Our education model is straightforward: one-on-one, in-home, play-based learning, and we are adamant about this model for a reason- we see results! One-on-one learning is shown to enhance engagement, encourage questions, and

increase confidence, plus it is entirely personalized for your child’s age and educational goals. Out of college, I taught in a Title 1 classroom, where all 22 Pre-K students needed a different level of differentiated instruction. It made me research multiple intelligences and learning styles, and I am proud to be able to reach every child where they are and drive them to achieve.

CAN YOU SHARE A MEMORABLE MOMENT THAT SOLIDIFIED YOUR DECISION TO PURSUE ENTREPRENEURSHIP?

Meredith: My father is a healthcare entrepreneur, so I grew up with inside knowledge about what it takes to start your own business. I saw firsthand how your name and integrity are everything. He and my mother encouraged me to be respectful, punctual, and a leader and gave me the best education. I took advantage of my learning opportunities and envisioned owning my own business. Still, I could not have done it without Sara. Sara and I are perfect complements as business partners. We are incredibly aligned in our values and educational philosophies but bring unique backgrounds and strengths to KG Private Educators. This allows us to offer specialized support while remaining aligned around common goals and practices.

HOW DO YOU DEFINE SUCCESS FOR YOUR BUSINESS, AND WHAT MILESTONES HAVE YOU ACHIEVED SO FAR?

We define success as a student who is ready for Kindergarten! We are one of the only education companies specializing in early childhood, especially 2-5-year-olds, and that is why we are so passionate about children “graduating” our program. We want our students to have the foundational skills that make them confident and ready for the private school classroom. It is both challenging and exciting when a student reaches this milestone. The hardest part of teaching is parting with a student who has grown so much. Still, we are fortunate to often teach younger siblings, cousins, or friends at the same schools, keeping the KG Private Educators network connected.

HOW DO YOU ENVISION YOUR BUSINESS POSITIVELY IMPACTING OR CONTRIBUTING TO A LARGER CAUSE?

Sara: We see our company and brand as solving two issues. We want to educate students and be supportive business owners, providing an alternative work environment for excellent educators. Meredith and I have seen many people from our education programs leave the world of teaching for many reasons: the demanding schedule, lack of administration support, and disagreement with educational philosophy. Meredith and I look to solve those problems for teachers who want to work for us. We tout a flexible schedule and rave about the more personalized relationships with students. Many women we have interviewed are mothers, and after just having my first child as well, I want to create an opportunity for women to thrive both at work and at home.

WHAT IS YOUR VISION FOR THE FUTURE OF YOUR BRAND, AND HOW DO YOU PLAN TO CONTINUE GROWING AND EVOLVING?

Our vision has always been to provide the highest-quality education for children ages 2-5. We strive to prepare them to be leaders in their Kindergarten classrooms. Our brand’s evolution is to expand recognition in the Dallas community, with our core tenets never changing. Our future is our students becoming leaders at their schools and, eventually, the entire community!

HOW DO YOU COLLABORATE OR CREATE OPPORTUNITIES FOR PARTNERSHIPS WITH OTHER WOMEN-OWNED BUSINESSES?

We have made the most incredible relationships! We developed a partnership with Elise McVeigh of Mrs. McVeigh’s Manners, and she has been a guiding mentor, providing us with valuable insight and advice.. Tori Pendergrass of KidArt and Pigment School for the Arts welcomed us to teach a spring break camp with her, which continued into a Meadowbrook-specific enrichment the following fall. These women have spent decades in the Dallas community, building their businesses and earning the admiration of the families they teach. Our ultimate goal is to one day be able to pay forward the guidance and grace these women showed us in our early days by guiding other new businesses in the early childhood community.

KG Private Educators is owned and operated by early childhood education professionals who decided to leave the traditional classroom for a more personalized student experience. Having studied a multitude of educational methods, co-owners Sara King and Meredith Griswold have unique experiences to engage students with a multi-faceted approach to become well-rounded learners. KGPE believes in using our personalized curriculum to arm 2-5-year-olds with everything they need to be confident Kindergarteners!

WEBSITE: WWW.KGPRIVATEEDUCATORS.COM

INSTAGRAM: @KGPRIVATEEDUCATORS

Women to Watch

INTERVIEW WITH SINTI VENTURA, ORGANIZED HOMES BY SINTI

WHAT INSPIRED YOU TO START YOUR BUSINESS AND BECOME A FEMALE FOUNDER?

As a little brown Latina girl facing a new country, a new language, and a new culture (and a very macho-dominated environment), I was no stranger to feeling the abuse and the oppression that brings. I knew I had to work hard for what I wanted to accomplish and become. I was motivated to channel that negative energy into driving myself forward.

WHAT UNIQUE PROBLEM DOES YOUR BUSINESS SOLVE, AND WHAT MOTIVATED YOU TO ADDRESS IT?

My mother started this business 20 years ago, and when she was ready to retire, she offered it to me. I started training with her and noticed that her clientele was career-driven men and women with families who didn’t want to come home after a long day at the office and still had to put a load of laundry to wash. This extra step quickly became our signature service. My motivation is knowing we are bringing peace of mind to each one of our clients by providing a clean and organized home!

ABOUT THE FOUNDER

Organized Homes by Sinti provides luxury home cleaning, professional organizing, and laundry services to residential clients in St. Louis and Dallas. You may catch her mountain biking or hiking–she enjoys being outdoors. When life is moving fast and she needs to slow down, you can find Sinti volunteering, practicing calligraphy, or curling up with a good book.

WHAT SETS YOUR BRAND APART FROM COMPETITORS IN YOUR INDUSTRY?

Organized Homes by Sinti is a cleaning and organizing company. We strongly believe both areas go hand in hand. You can have a clean but very untidy home, and vice versa. We are your one-stop shop for having a clean and organized home! I strive to be a very trustworthy, hardworking, responsible, and kind person. Having a business where I get to be in people’s personal spaces is very important to me and everyone on my team. We aspire to bring you the feeling most of our clients have experienced. We are ready to take on Dallas and learn as we grow.

CAN YOU SHARE A MEMORABLE MOMENT OR EXPERIENCE THAT SOLIDIFIED YOUR DECISION TO PURSUE ENTREPRENEURSHIP?

One day, sitting in my cubicle at my 8-5 job, I realized I was helping my boss realize his dream. I didn’t want to wait 20 years to realize my dream. I decided to give my two-week notice and took some time to plan out my business plan, and Organized Homes by Sinti was born. I woke up one restless night and decided I wanted to teach people how to live a more organized and clean lifestyle. I thought I was inventing something here. Little did I know there was a whole community already doing this, and I have been able to form incredible friendships with amazing organizers and businesswomen I’ve met throughout my journey.

HOW DO YOU DEFINE SUCCESS FOR YOUR BUSINESS, AND WHAT MILESTONES HAVE YOU ACHIEVED SO FAR?

Success is never a straight line; there are a lot of curves and ups and downs. We have learned to overcome obstacles, learn from them, and keep improving. Creating a healthy business relationship with our clients is definitely a huge win for us. For us, taking something that is usually not a luxury career and transforming it into a six-figure business has been our most significant milestone.

IN WHAT WAYS DO YOU COLLABORATE OR CREATE OPPORTUNITIES FOR PARTNERSHIPS WITH OTHER WOMEN-OWNED BUSINESSES?

I love supporting other businesses. I’m a firm believer in having enough for everyone to succeed! I have had the opportunity to collaborate with other organizers and entrepreneurs on different projects. We can all learn from each others. I want to show Latinas how you can make something great out of nothing and how to strive against adversity. Despite being your stereotypical Latina with a cleaning company, I could still grow my business into a six-figure business.

CLEANING • ORGANIZING • LAUNDRY

The Sinti Signature Service includes our cleaning, organizing, and laundry service designed to create more space and flow in your home.

Scan QR code above to request a quote.

St.Louis | Dallas

Women to Watch

INTERVIEW WITH DR. RATHNA NUTI, DFW SPORTS MEDICINE

WHAT INSPIRED YOU TO START YOUR BUSINESS AND BECOME A FEMALE FOUNDER?

I used to be part of an orthopedic practice that provided the typical run-of-the-mill care for all musculoskeletal concerns with a cookie-cutter treatment plan. As I was going through my daily routines at work, I saw that there was a gap that needed to be addressed with patients when they would leave with the treatment plan. There was more to the injury/fracture recovery than what was only being addressed, and I needed more of what I could provide. DFW Sports Medicine was founded to provide a more comprehensive type of care that not only addresses the musculoskeletal concerns at hand but also be unique in my approach and provide a broader scope of treatment options for my patients.

WHAT UNIQUE PROBLEM DOES YOUR BUSINESS SOLVE, AND WHAT MOTIVATED YOU TO ADDRESS IT?

DFW Sports Medicine is not just another orthopedic practice. We provide a comprehensive approach to any musculoskeletal issue that a patient walks in with.  We not only focus on the patient’s concern but also the external factors that could affect the recovery process. Furthermore, there is a focus on the prevention aspect of the injury as well as the maintenance of the recovery itself. We were motivated to address this as we saw in our previous practice that this piece of the puzzle was missing from our patient care. We not only focus on musculoskeletal injuries but also have branched out into the wellness aspect of the patient as this also influences a patient’s ability to continue being active in their daily life.  Furthermore, we offer minimally invasive, cutting-edge technology procedures as part of our treatment plans for those who are candidates which leads to faster recovery times in comparison to surgery.  This translates into patients having less downtime and better outcomes.

HOW DOES YOUR BUSINESS ALIGN WITH YOUR PERSONAL VALUES AND ASPIRATIONS?

DFW Sports Medicine is more than just a healthcare facility. It’s a place where an entire patient’s family can trust their care to a compassionate physician, who would take care of them just as her very own family member and go above and beyond. Every person who walks in through our door deserves top-notch quality care that would help them lead a healthy active lifestyle.

CAN YOU SHARE A MEMORABLE MOMENT THAT SOLIDIFIED YOUR DECISION TO PURSUE ENTREPRENEURSHIP?

My decision to pursue entrepreneurship was inspired by another female physician colleague.  She is an excellent physician who wanted to provide her patients with superb quality care and not be limited by the administration, which did not comprehend what it meant to serve patients and only saw revenue as the primary objective.  That was a defining moment for me to know that I could also push boundaries for my patients and serve them how they were meant to be truly cared for.

WHAT IS YOUR VISION FOR THE FUTURE OF YOUR BRAND ?

My vision for the future of my brand is to be recognized for providing top-quality comprehensive care for anyone of any age group with any musculoskeletal concerns in the DFW metroplex.  I am committed to continuing to grow and evolve by immersing myself in the continuing education of novel treatments that are available for my patients.  Furthermore, with the innovation of AI, I can cut down tremendously on administrative work such as battling insurance for approvals for procedures/medications, which leaves me ample time to allot for patient care and educate myself on any novel treatments that are available for my patients.

DFW Sports Medicine is not just another orthopedic practice. We provide a comprehensive approach to any musculoskeletal issue that a patient walks in with.

DR. RATHNA NUTI

WEBSITE: DFWSPORTSMED.COM

INSTAGRAM: @DR_RATHNANUTI

Leading with PURPOSE

Explore the stories of female founders who are not only building successful businesses but also making a positive difference in their communities and beyond. This series highlights visionary entrepreneurs who have integrated purpose and social impact into the core of their organizations. Discover how they are tackling pressing societal issues, championing causes, and leveraging their influence to create a more equitable and sustainable future.

INTERVIEW WITH ANNE HYUN, FOUNDER OF MAIMERE

ABOUT THE FOUNDER

Maimère is a fine jewelry brand founded by Anne Hyun. Through Maimère she aims to continue her parents’ legacy and grow her business through new and exciting pieces, different channels, and ventures. Anne’s ultimate measure of success is having happy clients who adore their pieces, wear them often, and tell their friends about Maimère!

WHAT INSPIRED YOU TO START YOUR BUSINESS AND BECOME A FEMALE FOUNDER?

My mother is a natural-born hustler. In 1975, she started importing fine jewelry with only a few jade pieces. Eventually, she grew the business into one of the largest and most well-known import wholesalers of fine jewelry in the Midwest, expanding into pearls, diamonds, and precious and semi-precious stones. I admire her defying stereotypes and beating the odds as a Chinese immigrant female business owner. I have been around jewelry and the business my whole life, often accompanying my parents on sales trips and conventions, tidying up inventory, and, on at least one occasion, staying up late to string pearl necklaces! However, I am very grateful that they strongly encouraged my academic pursuits and the establishment of my own career. I gained over 20 years of experience across disciplines and industries, including establishing fashion, dining, and entertainment partnerships for the American Express Centurion “Black” Card and launching Black Twine, an experiential marketing agency based in NYC. I worked with Martha Stewart, Eva Chen, and many other lifestyle and fashion brands on launches and events.

Looking back, these experiences have led me to this moment of starting Maimère. Maimère allows me to continue the legacy of my parents’ footprint in the fine jewelry industry while launching a fresh new fine jewelry brand aimed directly at consumers, leveraging my background and experiences.

WHAT UNIQUE PROBLEM DOES YOUR BUSINESS SOLVE, AND WHAT MOTIVATED YOU TO ADDRESS IT?

I am surrounded by friends who are starting to explore fine jewelry. It may be due to the life stage we are all currently in, where we seek to invest in a few quality pieces rather than accumulate many items. Therefore, when my parents prepared for retirement and liquidated a portion of their inventory, I hosted several online and in-person trunk shows. To my surprise, the level of engagement and interest was beyond my expectations. I have to laugh because several friends even accused me of hiding my jewelry connections from them. However, the positive feedback regarding the quality, wearability, and pricing relative to comparable items in the market inspired me to consider launching a consumer-focused version of the business. I was excited about leveraging my family’s wholesale relationships to offer fine jewelry directly to consumers, bypassing traditional luxury retail channels.

WHAT SETS YOUR BRAND APART FROM COMPETITORS IN YOUR INDUSTRY?

Fine jewelry can be intimidating due to the numerous variables influencing its price, including gemstone quality, size, color, finishing, setting, and sourcing. Also, buyers must pay more attention to the significance of skilled craftsmen who meticulously create each jewelry piece. I learned so much from my parents while growing up in the jewelry business. Still, I also had to acquire valuable technical knowledge by completing my gemology certifications with the Gemology Institute of America (GIA). With my training and the advantage of leveraging decades of experience and relationships with only the finest manufacturers worldwide, Maimère is uniquely positioned to offer high-quality classic fine jewelry at an exceptional value.

CAN YOU SHARE A MEMORABLE MOMENT THAT SOLIDIFIED YOUR DECISION TO PURSUE ENTREPRENEURSHIP?

When I was working in a corporate environment, making decisions or even sending out a simple email would often involve numerous stakeholders from various parts of the organization and could take days or weeks. Starting my own business, Black Twine, brought immense satisfaction from a getting things done perspective. For example, one of the most rewarding day-to-day activities was the ability to brainstorm an idea for an email and then send it to our base within minutes. The capacity to swiftly execute ideas and solve problems on the fly captivated me and drew me to entrepreneurship. There is a genuine sense of empowerment from controlling your destiny. Running my own business has enabled me to harness all my skills and has shown me that I can continue learning and growing in ways I didn’t think were possible!

HOW DO YOU COLLABORATE OR CREATE OPPORTUNITIES FOR PARTNERSHIPS WITH OTHER WOMEN-OWNED BUSINESSES?

I am so impressed by how wonderfully supportive the Dallas community is in showing up for each other, especially within the women-owned business community. I have been the beneficiary of many generous women sharing Maimère with their friends and offering to partner on trunk shows and events.

$2700

GIFTS Luxury

$5000

Champagne Diamond Two-toned Teardrop Earrings

Emerald Diamond 2-in-1 Earrings $1600

Intricate Diamond Oval Ring $5900

Diamond Infinity Huggie Earrings

Emerald Diamond Art Deco Ring $7800

Maimere BLACK ONYX DIAMOND FAN EARRINGS $4500 ; Maimere AQUAMARINE DIAMOND SAPPHIRE RING; $8000

Morganite Diamond Cushion Cut Ring $4000

Morganite Diamond Large Oval Pendant Necklace $4000

FAVS Fashion

The Founder Within

7 Gritty Films For Aspiring Business Leaders

BY ELLA STAFF

From the silver screen to streaming platforms, stories of founders have been captivating audiences worldwide, offering invaluable lessons in resilience, innovation, and leadership. By drawing lessons from these narratives, we can all navigate challenges, seize opportunities, and ultimately achieve success in the ever-changing landscape of entrepreneurship. The following curated list jumps into the narratives of some remarkable entrepreneurs portrayed in popular TV shows and movies, extracting insights that can guide aspiring business leaders (like you) on their journey to success.

Julia (HBO MAX): Embrace Passion and Purpose

In the HBO Max series “Julia,” we witness the journey of Julia Child, the culinary icon who revolutionized American cuisine. A key takeaway from her story is the importance of embracing one’s passion and purpose. Julia’s unwavering love for food propelled her to overcome challenges and carve out her niche in a male-dominated industry. For aspiring entrepreneurs, Julia’s story underscores the significance of pursuing endeavors that align with their deepest passions and values.

Becoming Chanel (Amazon Prime): Cultivate Creativity and Resilience

In “Becoming Chanel,” the Amazon Prime series chronicles the life of Coco Chanel, the visionary behind one of the world’s most iconic fashion brands. Chanel’s story teaches us the power of creativity and resilience in the face of adversity. Despite humble beginnings, she transformed the fashion landscape with her innovative designs and unwavering determination. Entrepreneurs can learn from Chanel’s ability to adapt to changing circumstances, continuously innovate, and turn setbacks into opportunities for growth.

Mildred Pierce (HBO MAX): Prioritize Resilience and Perseverance

In the HBO Max miniseries “Mildred Pierce,” we witness the resilience of a single mother who navigates the challenges of entrepreneurship during the Great Depression. Entrepreneurs can draw strength from her journey, understanding that setbacks are inevitable but can be overcome with determination, resourcefulness, and a steadfast focus on long-term goals.

Foster Mentorship and Collaboration

The Intern (HBO MAX):

In “The Intern,” a heartwarming film available on HBO Max, we witness the unlikely bond between a seasoned entrepreneur and a retired widower who becomes an intern at her company. Through their relationship, the film highlights the transformative power of mentorship and collaboration. Entrepreneurs can glean valuable insights from the film’s portrayal of intergenerational exchange and the symbiotic benefits of fostering mentorship relationships within their own professional journey.

Champion Diversity and Inclusion

Self Made: Inspired by The Life of Madam C Walker (Netflix):

“Self Made” on Netflix chronicles the inspiring story of Madam C.J. Walker, the first self-made female millionaire in America. As an African American woman in the early 20th century, Madam Walker defied societal norms and built a beauty empire that catered to the needs of women of color. Her story underscores the importance of championing diversity and inclusion in entrepreneurship. Entrepreneurs can draw inspiration from Madam Walker’s trailblazing spirit and commitment to uplifting marginalized communities through her business endeavors.

Embrace Individuality and Authenticity

#GirlBoss (Netflix):

Based on Sophia Amoruso’s memoir, “#GirlBoss” on Netflix celebrates the journey of a rebellious young woman who builds a thriving online fashion empire from scratch. A central theme of the series is the importance of embracing one’s individuality and authenticity. Sophia’s unapologetic self-expression and refusal to conform to societal norms resonate with entrepreneurs navigating their own path. The lesson here is clear: authenticity breeds connection and success in today’s crowded marketplace.

Harness Creativity and Passion

Miss Potter (Amazon Prime):

“Miss Potter” on Amazon Prime celebrates the life of Beatrix Potter, the beloved author and illustrator behind the enchanting world of Peter Rabbit. Potter’s story reminds us of the transformative power of creativity and passion in entrepreneurship. Through her whimsical tales and vibrant illustrations, she captured the hearts of millions and built a timeless brand that continues to inspire generations. Entrepreneurs can glean valuable lessons from Potter’s ability to harness her creativity and passion to create enduring value in the marketplace.

TIMING IS EVERYTHING

10 PRIME MILESTONES TO PROMOTE YOUR BUSINESS

BY ELLA STAFF

Timing is everything, especially in marketing and advertising. In fact, timing is often the differentiator between a successful campaign and one that falls short of its objectives. For potential ad partners seeking to optimize their investments and harness the full potential of their advertising endeavors, understanding the opportune moments to engage in promotional activities is paramount. In this comprehensive guide, we dive into the strategic milestones that present prime opportunities for advertising collaboration; empowering brands to make informed decisions and maximize their impact.

1. RECENTLY UPDATED IMAGES

Refreshing visual content is akin to breathing new life into your brand’s identity. As you invest in professional photography sessions to capture the essence of your business, seize the momentum to amplify your reach through strategic advertising. Whether you’re unveiling updated headshots of your team members or showcasing revamped product imagery, capitalizing on the freshness of your visuals can captivate audiences and drive heightened engagement. By aligning your advertising efforts with this milestone, you harness the intrigue surrounding your refreshed aesthetic, leveraging it to leave a lasting impression on your target demographic.

2.

OPENED A NEW OFFICE/LOCATION

Expanding your physical footprint signifies growth and signals to your audience that your brand is thriving. As you inaugurate a new office or location, seize the opportunity to amplify your presence through targeted advertising initiatives. Whether you’re targeting local audiences to drive foot traffic or seeking to raise awareness on a broader scale, strategically timed advertisements can magnify the impact of your expansion efforts. By aligning your messaging with the excitement surrounding your new venture, you can cultivate a sense of anticipation and curiosity among your audience, driving engagement and fostering a deeper connection with your brand.

Courtney Goldberg, Urban Spikes

3. LAUNCHING NEW PRODUCT OR SERVICE

The launch of a new product or service represents a pivotal moment in your brand’s journey, brimming with potential for exponential growth and heightened visibility. As you prepare to unveil your latest offering to the world, harness the power of advertising to generate buzz and propel your launch to new heights. Craft compelling campaigns that highlight the unique value proposition of your product or service, tapping into the curiosity and enthusiasm of your audience. Whether you’re targeting existing customers or seeking to attract new prospects, strategic advertising can amplify your reach and accelerate the success of your launch.

PHOTO: ELLA CREATIVE MEDIA

4. LAUNCHING NEW WEBSITE

A sleek and user-friendly website serves as the digital storefront of your brand, offering a gateway for audiences to engage with your offerings and explore your story. When launching a new website, seize the opportunity to complement your digital presence with strategic advertising initiatives. By directing traffic to your newly minted website through targeted ads, you can drive awareness, increase traffic, and encourage conversions. Whether you’re unveiling a redesigned interface or launching an entirely new platform, aligning your advertising efforts with this milestone can amplify the impact of your digital debut and solidify your online presence.

5. INCREASING PRICES

As your brand evolves and matures, the value you deliver to your customers may warrant adjustments in pricing to reflect the quality and expertise you provide. When implementing price increases, strategic advertising can play a pivotal role in communicating the value proposition of your offerings and mitigating potential pushback from customers. Craft messaging that emphasizes the enhanced benefits and value your products or services deliver, positioning the price increase as an investment in quality and innovation. By engaging in transparent and compelling communication through targeted advertising, you can navigate pricing adjustments with confidence and maintain the loyalty of your customer base.

6. GETTING FEATURED IN THE MEDIA

Securing media coverage is a testament to the relevance and impact of your brand, offering validation and credibility in the eyes of your audience. Whether you’ve been featured in a prominent publication, interviewed on a popular podcast, or showcased on a reputable platform, leverage the momentum of media exposure to amplify your reach through strategic advertising initiatives. Capitalize on the heightened visibility and credibility afforded by media coverage to reinforce your brand narrative, attract new audiences, and cultivate trust with existing customers. By aligning your advertising efforts with this milestone, you can extend the reach and resonance of your media appearances, harnessing them as catalysts for continued growth and success.

7. SEASONAL TRENDS

Aligning your advertising initiatives with seasonal trends and holidays presents an opportunity to capitalize on heightened consumer interest and purchasing behavior. Whether it’s the festive spirit of the holiday season, the excitement surrounding major sporting events, or the anticipation of seasonal trends, strategic advertising can leverage these occasions to amplify your brand’s message and drive engagement. By crafting campaigns that resonate with the themes and sentiments associated with specific seasons or holidays, you can tap into the collective enthusiasm of your audience and foster a deeper connection with your brand.

8. CUSTOMER LIFECYCLE MILESTONES

Tracking and acknowledging key milestones in the customer lifecycle offers valuable insights into opportunities for targeted advertising initiatives. Whether it’s welcoming new customers, celebrating loyalty milestones, or re-engaging inactive subscribers, strategic advertising can nurture relationships and drive meaningful interactions throughout the customer journey. By crafting personalized and relevant messaging tailored to specific lifecycle stages, you can deepen customer engagement, foster brand loyalty, and drive long-term value for your business.

9. INDUSTRY EVENTS AND CONFERENCES

Participation in industry events and conferences provides a platform to showcase your expertise, network with peers, and elevate your brand’s visibility within your niche. Whether you’re attending as an exhibitor, speaker, or sponsor, strategic advertising can complement your presence at these events and amplify your reach to a broader audience. By promoting your participation through targeted ads, you can generate anticipation, attract attendees to your booth or session, and extend the impact of your thought leadership initiatives beyond the confines of the event venue.

10. COMPETITIVE LANDSCAPE SHIFTS

Monitoring changes in the competitive landscape offers valuable insights into opportunities for strategic positioning and differentiation through advertising. Whether it’s the entry of new competitors, shifts in market dynamics, or emerging trends within your industry, strategic advertising can help you navigate these changes and maintain a competitive edge. By crafting campaigns that highlight your unique value proposition and resonate with the evolving needs and preferences of your target audience, you can solidify your position in the market and stay ahead of the competition.

PHOTO: ELLA CREATIVE MEDIA

My inspiration always comes from God. He shared His idea with me, and I began to bring it to life with His guidance. He continually helps me improve the product, transforming something small into something grand and incomparable. The chocolate cream that accompanies this dessert perfectly complements its flavors. The various textures from different ingredients make it even more incredible. Additionally, our cones are beautifully decorated to match the theme of each party.

LA FRESA C&C DALLAS

Estefania Vargas, Owner www.lafresa.com.co

Instagram: @lafresa_dallas

The Art of the Bedtime Beauty Ritual

BY MARTHA ESCOBAR, PELUZZI ORGANICA

Our daily habits and lifestyle can expose us to excessive mental and emotional strain, significantly impacting our overall wellbeing and skin health. It can lead to visible premature aging, loss of natural youthful radiance, potential acne, and worsening chronic skin conditions. As someone who has experienced chronic stress and anxiety, I recognize the negative toll it can take on my overall well-being. Indulging in a daily self-care ritual allows you to naturally reconnect with yourself more deeply and experience abundant mental and physical benefits.

Implementing a self-care routine, an everyday serene self-care ceremony before bedtime, revitalizes the body, mind, and skin. I developed Peluzzi Organica skincare products with precise formulation techniques of meticulously curated botanicals to help elevate your self-care ritual that includes the art of preparing for a peaceful and rejuvenating slumber and tailor it to suit your unique needs and desires with this step-by-step nighttime skincare routine.

BEDTIME RITUAL

Create a nightly relaxing spa in the comfort of your home by setting the mood for a restful night’s rest. Lower or turn off bright lights. Light candles for a soft, relaxing ambiance, and listen to soothing music.

SIP HERBAL TEA

A delicious, comforting cup of organic herbal tea can nourish your nervous system and encourage relaxation. I enjoy a blend of lavender, chamomile, Schisandra, and lemon balm for a delicious loose-leaf tea. You can create your blend with organic hops, passionflower, chamomile, lemon balm, skullcap, and lavender for a truly tranquil experience.

DOUBLE CLEANSE

Begin by cleansing with skin-nourishing botanical oils to dissolve makeup and lift pollutants, dirt, and bacteria. The Renewal Cleansing Oil was designed with 100% plant lipids that effortlessly sink into the skin and create a nourishing shield to protect against over-drying and cellular harm and nurture cellular renewal. Apply 2-3 drops of lightweight cleansing oil, delicately massaging it into your skin in circular motions. The nourishing oils will dissolve makeup and gently lift impurities. Gently wipe the skin with a warm, damped, soft cotton pad, then follow with a water-based cleanser.

SOAK OR SHOWER

Escape the day’s stresses with a serene candlelit soak or shower, dissipating all tensions. Enhance the experience with soothing bath salts and bath oils and calming lavender, rosemary, chamomile, jasmine, marjoram, or rose essential oils for a relaxing aroma. Dilute up to 5 drops of essential oil in a tablespoon of almond oil or a liquid castile soap and add to bath water.

HYDRATE

Hydrate your skin to activate cellular activity and prepare it for moisturization. Once you towel off any remaining water, nourish your skin with botanical hydration and essential nutrients.

The Exhilarate Cellular Essence infuses the skin with hydration and boosts regeneration. It is created with the potency of our unique bioactive complex, a blend of plant and fruit extracts that instantly restores suppleness, firmness, smoothness, and a youthful glow.

FACE OIL

Lock in hydration and infuse your skin with nourishing nutrients with decadent botanical oils. The Revitalize Face Oil boosts cellular function, reducing aging signs and protecting against oxidative damage. Dispense one drop and softly press onto the face for the oils to seep into the skin.

NOCTURNAL BALM

Follow with the Regenerate Nocturnal Balm to enhance the skin’s nocturnal reparative and rejuvenating abilities. It elevates the skin’s suppleness, texture, and luminosity, resulting in a radiant and youthful complexion. Glide a small amount of balm onto your fingertips, warm it between your fingers, and massage it in circular motions. Indulge in exquisite aromas of rose, saffron, vanilla, and deep rich wood notes.

MOISTURIZE YOUR BODY

Lock in hydration skin by applying a silky texture that melts into your skin, enveloping you in plush comfort. The Restorative Body Balm is a botanical formula with potent bioactives that create a harmonious effect to awaken the restorative process and keep the skin youthful, supple, luminous, and soft to the touch. Apply while the skin is still damp, and pay special attention to drier areas of your skin. After you have indulged your senses in a tranquil self-care ritual, enveloping yourself in a soothing sensory experience, you will revel in the comforting embrace of feeling rejuvenated and your skin luxuriously soft to the touch.

Self-care is more than just physical; it’s a holistic approach that includes our physical, psychological, and emotional well-being. By prioritizing all of these components in my daily routine, I have experienced tremendous benefits. Whether it is through physical activity, especially in nature, nourishing my body, or spending quality time with my loved ones. I also prioritize my mental health by surrounding myself with positive and up-building influences. I wholeheartedly believe in nurturing all aspects of wellness.

TIPS AND REMINDERS

• Keep your bedroom dark, excellent, freshly cleaned, and quiet.

• Implement a regular sleep-wake schedule by consistently waking up and going to bed at the same time every day.

• Avoid engaging in vigorous exercise too close to bedtime

• Stop drinking caffeinated beverages before bedtime

The creation of Peluzzi Organica came from my knowledge of herbs, love for everything beautiful, and experience caring for my well-being. Meticulously curated botanicals sourced from around the globe and with precise formulation techniques, Peluzzi is an indulgent plant-powered skincare line that harnesses the power of nature with high-performance botanical ingredients to restore harmony to your skin. I am excited to enhance your self-care routine and provide incredible benefits.

MARTHA ESCOBAR CEO, PELUZZI ORGANICA

Martha