THE DREAM
To become the leading luxury, unisex upcycling brand that encourages people to ditch fast fashion and allows the planet time to heal.
THE MISSION Allowing people to feel stylish knowing they’re wearing unique up-cycled garments that caused no negative environmental effects
THE NICHE Full Transparency
OUR ORIGINS
As a young person who feels they have little control over the environmental crisis, founder and designer, Grace Reeves started to look at ways that she could become more sustainable in her daily life. She founded the brand to target people similar to herself with the hope that she’d spark a non-conformist reaction to fast and unconventional fashion.
OUR VALUES FREEDOM
CARE
POWER
OUR PROMISE To offer UNIQUE, HIGH QUALITY and NO-WASTE garments that aren’t based on gender.