ASICS NB
55%
VANS
style? comfort? both?
33% CONVERSE
nUMBER 3 brand in the uk in this sector
BREXIT CONSUMER CONCERNS
12%
SATURATED MARKET
11% 18%
To make asics sportsyle one of the preferred trainer brands of 19-26 y/o, fashion focused individuals in the uk by february 2023.
11%
INSTAGRAM? TWITTER? FACEBOOK? youTUBE?
85%
ADIDAS
3
SUSTAINABILITY ISSUES
TO INCREASE BRAND ENGAGEMENT BY 30% WITH OUT TARGET MARKET VIA SOCIAL MEDIA AND IN-STORE EXPERIENCES BY DECEMBER 2022.
37%
100 respondent SURVEY TRAINER MARKET RESEARCH
MORE LIKELY TO BUY FROM A BRAND SUPPORTING CHARITY?
63%
NIKE
X2 FOCUS GROUPs CONSUMER OPINIONS WEBSITE DEBATE
‘expect comfort’ ‘MORE INCLINED TO PAY MORE KNOWING ITS
GIVING BACK’ ‘be UNIQUE’ ‘STAND
OUT MORE’
‘LESS
POPULAR A SHOE IS THE MORE ATTRACTIVE IT IS’
‘unfashionable’ ‘personalised’ ‘free delivery’ ‘performance’
‘old-fashioned’ ‘messy’ ‘cant see anyone wearing with jeans’
1
2 3
online refresh app development make them gel campaign
app launch unisex campaign sportstyle exclusive in store
store opening- london
website redesign social media design
January
launch new website countdown sign up sneakerness convention gUERILLA MARKETING
pop up event general public
pop up event influencers
app development
pop up event
guerilla marketing
influencers
shoe launch
exclusive sections of store to sportstyle
make them gel
January
app launch sneakerness convention store opening
January
world mental health day campaign
statistics to measure engagement online and instore
survey to identify opinion changes