ASICS NB
55%
VANS
style? comfort? both?
33% CONVERSE
nUMBER 3 brand in the uk in this sector
BREXIT CONSUMER CONCERNS
12%
SATURATED MARKET
11% 18%
To make asics sportsyle one of the preferred trainer brands of 19-26 y/o, fashion focused individuals in the uk by february 2023.
11%
INSTAGRAM? TWITTER? FACEBOOK? youTUBE?
85%
ADIDAS
3
SUSTAINABILITY ISSUES
TO INCREASE BRAND ENGAGEMENT BY 30% WITH OUT TARGET MARKET VIA SOCIAL MEDIA AND IN-STORE EXPERIENCES BY DECEMBER 2022.
37%
100 respondent SURVEY TRAINER MARKET RESEARCH
MORE LIKELY TO BUY FROM A BRAND SUPPORTING CHARITY?
63%
NIKE
X2 FOCUS GROUPs CONSUMER OPINIONS WEBSITE DEBATE