ella richards PORTFOLIO
FASHION COMMUNICATION AND PROMOTION
contents what is coming up?
2
contents 2
creative expression 4
exploring trends 12
insight report 14
ella must blog 6
exterior work 10
fragrance promotional presentation plan 20 16
creative expression project sketchbook containing inspiration, analysis, planning and creative executions
4
ella must blog personal and University blog exploring political, enviromental and cultural issues surrounding the fashion industry WWW.ELLAMUSTBLOG.WORDPRESS.COM
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exterior work work for independant retailer Thackerays, including emails, blog posts and promotional activites WWW.THACKERAYS.CO.UK
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exploring trends an exploration of thebeauty trend Strobing, understanding where the trend rose from through social, creative and cultural contexts.
12
insight report research into the fragrance market to determine where gaps can be found to create a new brand and product
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fragrance presentation group presentation exploring the research, launch and brand of fragrance brand My Blend
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promotional plan individual promotional plan expanding on developed fragrance brand My Blend
20
thankyou
issuu.com/ellarichardsss ellamustblog.wordpress.com @ellarichardsss