ellen.
LOGO
Logo should always be produced in Futura Medium in lower case with a full stop at the end. The logo can have a black line box outline though the border must not interfere with the logo in any way. Logo cannot be shrunk down to lower than 20mm with outline and 6mm without.
ellen. ellen. ellen.
6mm
ellen.
20mm
LOGO
e. e.
6mm
e. e.
20mm
Logo can be shortened to e. and can also have the black outline applied. The shorter logo cannot be made any smaller than 20mm in height with the outline and 6mm without.
TYPOGRAPHY
Aa Futura Medium
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&*?!
Aa
Open Sans Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&*?!
Aa
Open Sans Light Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&*?!
BRAND AESTHETICS
Branding uses a monochrome colour scheme, pure black and pure white for a background. This colour scheme can not be inverted unless stated by ellen. All branding will be printed on a pure white silk coated stock. No less that 100gsm. Business cards must be matt laminated.
C 0 M 0 Y 0 K 100
C M Y K
0 0 0 0
brand guidelines.