BA (Hons.) GRAPHIC DESIGN Module Code:
Level
6
Module Title:
Learning Outcomes:
OUGD603
Extended Practice
BRIEF TITLE: Leeds College of Art Christmas Card (Brief 9) Collaboration Brief: Design and make 75 Leeds College of Art Christmas Cards to be mailed out to key College contacts. Background: Leeds College of Art works with a variety of businesses including governors, community groups, artists, suppliers, creative businesses etc. As a seasonal gesture of appreciation and thanks, staff here at the College would like to post a Christmas card to those that we work with. Considerations: Content ‘Merry Christmas and Happy New Year from Leeds College of Art’ Concept/Ideas Please consider and reflect these words in your concepts and ideas: Christmas, friendly, creative, vibrant, specialist, independent, unique, innovative, quality, and contemporary. Please refer to the Colleges brand guidelines for further assistance. Timescales All submissions should be sent to andrew@leeds-art.ac.uk, or brought into the marketing office, first floor in Blenheim walk by midday on Friday 14th November Mandatory Requirements: The card must have a crafted feel, but look professional and artistic. You will be responsible for the production of the cards. The final cards must fit inside an A5 envelope. Target Audience: Leeds College of Art key contacts. Tone of Voice: • A friendly and informative tone of voice should be used. • It should be professional, considered, and innovative whilst portraying the College as a leader in art, design, media and communications education. Deliverables: 1 hand crafted card.
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.