ISTD Type Factory Design Boards

ellen setterfield ougd504 design production design for print and web type factory

brief: design the branding for a typographic museum for students and creative professionals

concept: design the promotional material and signage for the type factory museum. design a brochure, business card, poster, billboard, bus top sign, letterheads, menu for the cafe, signage for interior, signage for the exterior design a website with basic information about the museum including opening times and exhibitions.

audience: students and creative professionals with an interest in typography.

visual research: i looked at other museum branding for inspiration as well as examples of graphic design branding.

ellen setterfield ougd504 design production design for print and web type factory

Helvetica Regular Helvetica Bold

C

44

M

100

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51

K

47

#600936

brand: the logo, font and colour choice which is consistent across print and web.

ellen setterfield ougd504 design production design for print and web type factory

final print: promotional material for the type factory. business card, brochure, postcards, posters, menu, letterhead and membership cards.

ellen setterfield ougd504 design production design for print and web type factory

final website: Four paged website detailing the different exhibitions ongoing. shop to buy prints of designers work. Location and contact details for any visitors.

site map:

size: 1240px x 1550px

ellen setterfield ougd504 design production design for print and web type factory

proposals: adding the brand to other products and creating a larger presence at scales which can only be achieved through commercial print.