Ellen Setterfield
OUGD603 Extended Practice
Brief 7
The Brief and Research Gordon Rigg Garden Centres are a local treasure in Todmorden and Rochdale. The garden centres have become famous since they first opened in 1945. Gordon Rigg had a dream to own his own garden centre and after a lot of hard work his dream came true. With the help of his wife, Jessie and his family Gordon’s garden centres are some of the most
popular in the North. Since his fathers passing Peter Rigg and his wife Pauline have continued to expand the business into a small empire to continue for many years to come. The branding for the gardening company is very poor and due to the expansion of the company into restaurants and other stores a re-design is needed in order to attract a new
demographic and keep current visitors interested. A new logo was designed using a serif font as it was the best way to stay true to the heritage of the brand whilst also injecting some modern aesthetics to the design. Using a 2.5mm letter spacing between each letterform the logo has a more positive appeal.
Gordon Rigg
Ellen Setterfield
Identity In order for the imagery inside the new branding guidelines to fit in with the local feel to the design photographs were taken within the Walsden centre. It was important that imagery featured within the booklet be original in order for the brands ethos to shine through.
OUGD603 Extended Practice
Brief 7
Gordon Rigg
Ellen Setterfield
Bird Care
C 3 M 76 Y 100 K 0
OUGD603 Extended Practice
Outdoor Living & Leisure
C 33 M 88 Y 100 K 47
Brief 7
Bottoms Mill Shop
C 48 M 63 Y 0 K 0
Gordon Rigg
Gardening
C 86 M 26 Y 100 K 14
Floristry & Gifts
Pets & Aquatics
Cafe
Gordon’s Bistro
C 0 M 98 Y 51 K 0
C 77 M 54 Y 0 K 0
C 0 M 95 Y 93 K 0
C 0 M 0 Y 0 K 80
Plants
C 2 M 3 Y 89 K 0
Internal Use
C0M0Y0K0
C 0 M 0 Y 0 K 100
Colour Gordon Rigg stores stock a wide range of items it was therefore necessary to come up with a way to categorise these items into specific areas. A colour was assigned to each section, these colours were decided through colour psychology and which colour best suited the area.
Bird Care - Orange - Sensuality, passion and fun Outdoor Living and Leisure - Brown - warmth, Nature, earthiness, reliability, support. Bottoms Mill Shop - Violet - luxury, authenticity, truth, quality. Gardening - Green - environmental awareness, equilibrium, peace.
Plants - Yellow - Optimism, emotional strength, friendliness, creativity. Floristry & Gifts - Pink - Physical tranquillity, nurture, femininity, love, Pets & Aquatics - Blue - Intelligence, trust, efficiency, serenity, Cafe - Red - warmth, energy, basic survival
Gordon’s Bistro - Grey - Psychological neutrality.
Ellen Setterfield
The Brand Guidelines The final brand guidelines feature imagery from the Walsden centre as well as story of Gordon Rigg. Content covers typography, colours scheme, logo dos and don’ts and other details regarding the brand.
OUGD603 Extended Practice
Brief 7
Gordon Rigg
Ellen Setterfield
Intentions The intention with this brief is to present it to Peter and Pauline with the hopes that they will decide to refresh the current branding in favour of something more modern that will increase sales and visitors.
OUGD603 Extended Practice
Brief 7
Gordon Rigg