Ellen Setterfield
OUGD603 Extended Practice
Brief 7
The Brief and Research Gordon Rigg Garden Centres are a local treasure in Todmorden and Rochdale. The garden centres have become famous since they first opened in 1945. Gordon Rigg had a dream to own his own garden centre and after a lot of hard work his dream came true. With the help of his wife, Jessie and his family Gordon’s garden centres are some of the most
popular in the North. Since his fathers passing Peter Rigg and his wife Pauline have continued to expand the business into a small empire to continue for many years to come. The branding for the gardening company is very poor and due to the expansion of the company into restaurants and other stores a re-design is needed in order to attract a new
demographic and keep current visitors interested. A new logo was designed using a serif font as it was the best way to stay true to the heritage of the brand whilst also injecting some modern aesthetics to the design. Using a 2.5mm letter spacing between each letterform the logo has a more positive appeal.
Gordon Rigg