Ellen Setterfield
OUGD603 Extended Practice
Brief 4
The Brief and Research Leeds College of Art send an annual brief to students at the college to design a Christmas card. The brief stated that the brand guidelines for LCA must be used within the design but the outcome was open to interpretation. This brief was completed as a collaboration as the number of outcomes was considerably large for one person to
design, print and craft alone. Photos were taken in order to gather some primary research and look at what other cards were being sold in shops. It was noticeable that most of the interactive cards were considerably more appealing but also more expensive. As graphic design is considered a tool for communication an interactive card would be
more memorable than a standard card design. Considering the audience for the card would be alumni, industry professionals and friends of the college it was important to produce something that was professional but also captured all of the emotions from Christmas time.
LCA Christmas Card