RADIATE E C O - F R I E N D LY B O I L E R S E R V I C E S
Brand Guidelines
Logo The Radiate logo is a representation of eco-heat.
6CM
RADIATE E C O - F R I E N D LY B O I L E R S E R V I C E S
RADIATE E C O - F R I E N D LY B O I L E R S E RV I C E S 5CM
Logo can be used down to a minimum height of 6cm (60mm)
Logo Use The examples here show the acceptable applications of the Radiate logo. The logo can be used in Grey scale and may also be embossed out of any material.
RADIATE
RADIATE
E C O - F R I E N D LY B O I L E R S E R V I C E S
E C O - F R I E N D LY B O I L E R S E R V I C E S
Logo Misuse The Radiate logo must not be re-drawn, distorted or modified in any way. It must not be placed on a background that impairs legibility. The logo must not be edited to show another company name. The strap-line must also remain attached to the logo at all times.
RAD I ATE E C O - F R I E N D LY B O I L E R S E R V I C E S
R A D I A T E E C O - F R I E N D LY B O I L E R S E RV I C E S
EN ER GY CO MPA N Y BLABLABLABLABLABLA
RADIATE ECO-FRIENDLY BOILER SERVICES
R A D I AT E E C O - F R I E N D LY B O I L E R S E RV I C E S
Logo Isolation The Radiate logo should always be surrounded by a minimum 10mm area of space. The area of isolation ensures that the logo is not crowded.
RA DIAT E E C O - F R I E N D LY B O I L E R S E RV I C E S 10mm
Colour Palette Dark green
Pantone
360 U
Digital
RGB
The 4 colour process split is as follows:
The RGB values are as follows:
60% 0% 90% 0%
112 R 191 G 84 B
Cyan Magenta Yellow Key
Colour Palette Medium green
Pantone
375 U
Digital
RGB
The 4 colour process split is as follows:
The RGB values are as follows:
40% 0% 90% 0%
165 R 207 G 76 B
Cyan Magenta Yellow Key
Colour Palette Light green
Pantone
584 U
Digital
RGB
The 4 colour process split is as follows:
The RGB values are as follows:
40% 0% 90% 0%
210 226 136
Cyan Magenta Yellow Key
R G B
Typeface The primary typeface for Radiate is Mission Gothic. It can be used in various ways, ie for Headlines use Mission Gothic Bold combined with Mission Gothic Regular. For body copy use a combination of Mission Gothic Regular and Mission Gothic Regular Italic. The font Mission Gothic is used on all Radiate collateral, advertising, stationary and point of sale. Any body copy must be presented in Black.
MISSION GOTHIC REGULAR
Web:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()
For online use Mission Gothic is to be replaced with Helvetica Regular, Helvetica Bold and Helvetica Italic.
MISSION GOTHIC BOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*() MISSION GOTHIC REGULAR ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()
Stationery Printing Instructions 1) Letterheads, Business Cards and Invoices. All these items are printed offset litho in Radiate dark Green, Radiate medium Green and Radiate light Green. Copy is to be printed in Black.
Online Presence Radiate website
Promotion Flyer Concertina Brochure
Advertising Radiate advertising must not be used out of context or in relation to any other brand. Any advertising which uses the Radiate logo must adhere to logo regulations.
Brand Proposals Logo across a range of different products. Vehicle used as an advertising tool also.