Redrow27thfeb

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Ellen Setterfield

Redrow Visit

OUGD503

As preparation for this brief Redrow suggested that visiting one of their developments would benefit the response to the brief. We went to the Steeton site which is still under construction. This was very beneficial to us as we could use a physical reference for our research and illustrations. Though this site was helpful as it was not yet complete, we wanted to see a site which has been completed and has permanent residents. The Redrow site in Rochdale has been completed for several months and allowed us to see what the Steeton site would look like once finished.

Responsive

Collaborative Partners

Redrow

YCN


Ellen Setterfield

OUGD503

Responsive

Collaborative Partners

Redrow

Iconography During our visit to Steeton Adam and I noticed that the existing iconography used was quite different from the ideas we had for the navigation icons. The illustrations were much more like sketches than smooth vector images. With this in mind I developed a collection of icons to represent each of the disciplines which Redrow offer their apprentices.

Land and Planning

Business Support

Construction

Commercial

Land and Planning

Sales

Technical

Commercial

YCN


Ellen Setterfield

OUGD503

Responsive

Collaborative Partners

Redrow

YCN

Response Adam and I will design a website which will be used by perspective apprentices, it will act as an interactive resource for young people to gain a clear understanding of what each job entails and also the qualifications they will need before they apply. We will also propose a print aspect which will direct the young people to the website, these items will be handed out at careers fairs around the UK. 100px x 1280px

Wireframe

768px x 1280px

50px x 1280px 100px x 1280px

The website will consist of 10 pages, one for each apprenticeship and others to explain how to apply and what career path they can take if they complete the apprenticeship. Each page will be 768px x 1280px and the site will be a continuous page with a scroll bar. The navigation bar will be fixed on every page allowing the user to select a page themselves.

100px x 1280px 768px x 1280px

50px x 1280px 100px x 1280px

768px x 1280px

50px x 1280px

768px x 1280px

50px x 1280px

100px x 1280px

768px x 1280px 768px x 1280px

50px x 1280px 100px x 1280px

768px x 1280px

50px x 1280px 100px x 1280px

768px x 1280px

50px x 1280px

50px x 1280px

768px x 1280px

50px x 1280px

100px x 1280px

768px x 1280px

50px x 1280px 100px x 1280px

768px x 1280px

50px x 1280px


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