Trend Forecast Spring Summer 14

Trend Forecast Spring Summer 14 Ellen Wray hallucinogenic.indd 1

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Hallucinogenic ss14 -Image map 03 -About the trend 04 -The influencers of the trend 05, 06 -Hallucinogenic SS14 Trend 01: Lux beachwear -Colour 07 -Materials 08 -Silhouettes 09 -Details 10 -The look 11 -Hallucinogenic SS14 Trend 02: Eveningwear -Colour 12 -Materials 13 -Silhouettes 14 -Details 15 -The look 16

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Eccentric ss14 -Image map 17 -About the trend 18 -The influencers of the trend 19, 20 -Eccentric SS14 Trend 01: Footwear -Colour 21 -Materials 22 -Silhouettes 23 -Details 24 -The look 25 -Eccentric SS14 Trend 01: Headgear -Colour 26 -Materials 27 -Silhouettes 28 -Details 29 -The look 30

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Hallucinogenic ss14 about

I predict hallucinogenic will be a big trend for ss14. Influenced by the style sightmacro trend new optimism. Hallucinogenic is all about seeing something that’s not really there, merge of colours and shapes, an illusion. With the recession hitting big time and unemployment has reached an all time high many millennials are leaving higher education with no job and a huge debt. People are so fed up with feeling down that a new optimism has arrived, as a result new outlooks within design, playful dream like are work has developed.

-Serendipity: Nothing is left to chance anymore but with new apps being developed we are able to get this back. Serendipitor is an navigation app with a twist it helps you find what you’re looking for by looking for something else.

-Surprise: businesses are creating products with a surprise element. Randiwiches offer a different sandwich everyday whilst subscription site, not another bill sends subscribers a present each month to brighten their day.

-Altruism: Doing something good for someone else. ‘The feel good factor’. We are lucky saw a philanthropist handing £1000 to unsuspecting recipients.

-Live to laugh: A giggle a day keeps the doctor away. Humans are pleasure seekers. Laughter yoga clubs being the latest thing in which participants engage in breathing exercises that promote laughter.

I predict hallucinogenic SS14 will develop into lux beachwear and eveningwear. Beautiful beachwear with iridescent features is yet to be done and will work really well for this season. Evening wear is becoming more and more popular to be worn in the day. the trend is about mixing eveningwear fabrics, hallucinogenic embellishment and day wear shapes.

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Hallucinogenic ss14 The Influencers Bridget Riley’s work is all about an optical illusion a 2D painting which produce sensations of movement and colour. Using mainly black and white with occassionally introducing grey, she had a big impact on the op art movement in the 60’s. ‘No painter, dead or alive, has ever made us more aware of our eyes than Bridget Riley.’ Robert Melville, 1971.

Reference: www.op-art.co.uk/bridget-riley

Stella McCartney’s Spring Summer 2013 collection had irridescent as the focus fabric. Metallic and bright mixed with neutral colours it’s super modern. Before that her resort collection featured irridescent accessories.

Reference: www.stellamccartney.com/gb

Living together is paradise- Nguyen Manh Hung A sculpture piece inspired by the first 20 years of his life. The piece is surreal with the cloud backgroud. The photograph makes it look life size, a giant apartment block up in the clouds, showing a positive outlook on his life.

Reference: www.anothermag.com

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Hallucinogenic ss14 Salvador dali was a surrealist painter his paintings are very out there with a lot of symbolisim. colours are fairly muted creating a dream like feel to the work. What’s real what’s not.

Reference: Book-Dali

The Influencers

Not another bill is a subcription service which posts a present to each subscriber every month, as we never get anything nice in the post any more the creater Ned Corbett-Winder thought up not another bill. Giving a surpise present to brighten up the subcribers day.

Reference: www.notanotherbill.com

New optimism is the macro trend that inspired like feel for ss14.

It’s all about living for surprises, happiness, a laughter a day and the feel good factor. With the recession still looming it’s time to feel optimistic and live a little.

Reference: stylesight.com

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Hallucinogenic ss14 lux beachwear Colour Colours taken from the material of the moment iridescent. Originally inspired by the inside of shells and bubbles and silver tone that shines in the light flashing shades of purple, turquoise and gold.

The perfect palette for ss14 swimwear. reflective metallic colours that shine and merge together creating a hallucinogenic feel.

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Hallucinogenic ss14 - lux beachwear Materials

Metallics are the key fabric for hallucinogenic SS14 within swimwear. bronzed gold worn out leather and iridescent greens and blues mix with high shine pearl and lilac creating a soft palette with a twist.

As the key trend is lux beachwear, lounging by the pool not swimming fabrics aren’t the usual lycra but rich velvets, leather, neoprene and organza. This trend is aimed at the higher luxury end of the market.

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Hallucinogenic ss14 - Lux beachwear silhouettes

hallucinogenic is about seeing something different to what it actually is, it’s an illusion. The silhouettes for this trend are about tricking the eye into thinking the body is smaller than it actually is ethicising the small waist. Inspired by 50’s an on trend shape for SS13 that I predict will develop into swimwear for SS14 as it’s a complimentary style for anyshape. the silhouettes feature high waisted bottoms and mesh inserts. They all give the illusion of an hour glass figure.

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Hallucinogenic ss14 - Lux beachwear details

Luxe beachwear is not to be worn in the pool therefore the details are bright and extravagant.

Iridescent stones encrusted in flounced organza that make up details on the beachwear. Beading is featured on the shoulders and bikini top. Statment shoulders will be a big trend for SS14. With iridescent being a big material of the moment I predict it will develop into beachwear for SS14.

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Hallucinogenic ss14 - lux beachwear The look

The overall look for lux beachwear SS14 isn’t about function but decoration aimed at the womenswear market. High shine beachwear that reflects the sun and compliments the body showing off the consumers best bits. Made from light catching fabrics and encrusted with jewels and flounces. Wear with a sheer cover up and nude sandals making the lux beachwear the centre piece I predict this will inspire high street brands for following summer seasons.

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Hallucinogenic ss14 - eveningwear Colour

Rich tones are key this season. Rich blues and purples are mixed with powdery lilac and bright turquoise creating a palette of floral fragrant colours perfect for eveningwear in ss14.

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Hallucinogenic ss14 - Eveningwear Materials

Evening wear within hallucinogenic is all about the materials. Luxury rich velvets in deep purple, embellished from head to toe in glittery sequinned garments with flashes of gold that make it that extra bit luxurious. As the shapes for this trend a fitted and structured the fabrics are tough adding to the final shape. The fabrics are different to the usual spring summer choices, which makes it different and something consumers will want to buy into,

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Hallucinogenic ss14 - Eveningwear silhouettes

Silhouettes for this trend are top heavy with oversized sleeves and nipped in waists. A range of oversized dresses pencil skirt, tailored trousers and a shaggy jacket. It’s a new sort of evening wear that can be styled differently and worn in the day something that is becoming more and more popular.

Aimed at women with busy lifestyles and brands that sell luxury clothing.

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Hallucinogenic ss14 - Eveningwear details

For eveningwear within this trend the details make the look complete. Fluffy bright ostrich feathers emphasis the top heavy silhouette whilst pleats make the trousers that little bit more formal. This trend needs luxurious embellishments and therefore is aimed at the higher price point of the market.

Sparkling jewel tone Swarovski’s add the final sparkle and wow factor. The mix of details brings classic eveningwear factors in with the new.

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Hallucinogenic ss14 - Eveningwear The look

Hallucinogenic eveningwear is a trend developed from the current look of eveningwear worn in the day. This trend is created for day and night.

Mixing luxurious fabrics for example velvet normally associated with eveningwear and top heavy silhouettes that can be for day and night. All wrapped up in deep blues and purples with touches over powdery lilac and oceanic blue. Add an ostrich jacket and cut out waist bring a youthful element to the look. I predict this trend will be developed further for the following seasons, within outerwear. This trend is aimed at women.

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Eccentric ss14 Nothing is right or wrong in fashion it’s all about making a statement and showing off your own style.

Eccentric is the next big trend seen all over street style at fashion weeks, clashing colours and mixing textures, more is better. Taking inspiration from Anna Piaggi and Louise gray this bold trend will be very popular for spring summer 14.

The macro trend from street style new optimism influenced eccentric as a trend because people are so bored of feeling down they want colour and positive things in their life. By extravagantly dressing it brings that little bit of happiness to the consumers.

It’s a trend that can be developed within the high fashion market. They can use expensive luxurious materials for clothing and accessories making the overall look at lot more polished. Eccentric can also be developed for the high street but in a toned down style for example an bright printed shirt mixed with plain jeans. It’s a pretty out there trend some consumers may be afraid to fully buy into the trend. It’s aimed at all markets from juniors, menswear and womenswear high street and luxury.

I predict this trend wiil be developed a lot further within footwear and headgear as we have already seen it as a head to toe look.

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Eccentric ss14 The influencers

Louise gray is a British designer who mixes colours and textures. She is known for her unique prints and embroidery. She is a big influencer of this trend as her collections are fun and eccentric. Her ss13 collection was full of colour perfect for the summer. She collaborated with topshop showing that her designs are targeted at the high street as well as the high fashion market.

Reference: www.londonfashionweek.co.uk/designers_profile.aspx?Design-

Viviane sassen is a fashion photographer whose work it pretty out there.

Her shoots feature her muse in a variety of strange locations and poses.

The picture to the right is especially inspiring for this trend as there is such a mix of colour and different fabrics. Her photographs are works of art.

Reference: www.vivianesassen.com

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Eccentric ss14 The influencers Anna Piaggi was a well known Italian fashion icon, known for her electric blue hair and eccentric show stopping outfits. She is a massive influence of this trend as she wasn’t afraid of standing out and wore whatever she wanted not caring what other people thought. Fashion shouldn’t be serious it should be fun.

Reference: www.telegraph.co.uk/news/obituaries/9467692/Anna-Piaggi.html

New optimism is the macro trend that inspired eccentric for ss14. It’s all about living for surprises, happiness, a laughter a day and the feel good factor. With the recession still looming it’s time to feel optimistic and live a little and not care what anyone else thinks. Pile on different textures and colours and make people smile.

Reference: stylesight.com

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Eccentric ss14 -Footwear colour Colour is everything in this trend bright, vibrant and rich colours are key for eccentric ss14. hot Pinks and fiery reds clash together along with neon orange, mustard yellow and leprechaun green every colour is worn together, it’s the fabric and details that make this work. With black as the staple colour mixed in navy blue to tone everything down. As all the colours compliment eachother they will work really well for footwear against other clothing colours.

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Eccentric ss14- Footwear materials

Materials for eccentric footwear SS14 are made up of metallic tough leathers in gold alongside orange leather with hole detailing. Coloured leather is slowly becoming more and more popular. The tough fabrics mix with bright lame and heavily embellished canvas creating a mix of textures. As for trims metallic string adds the extra wow to the shoes. The luxury end of the market are able to use expensive fabrics with different finishes there for this trend is aimed at them. However high street brands may have to use less expensive trims and materials to channel the trend.

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Eccentric ss14- Footwear Silhouettes

The silhouettes for eccentric footwear SS14 varies but are all heels. the main shapes being bold and out there. Chunky heels are definitely a trend that will carry on for ss14. As pointed stilettos are coming back in I predict they will be around next summer developed further with the use of materials and contrast coloured heels. Sandals are of course a feature with it being a spring summer trend. They can be worn with socks creating the eccentric look. These silhouettes can be developed by both the high street and luxury market.

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Eccentric ss14- Footwear details

The more trims the better with eccentric footwear SS14. Faux fur and pom poms dangle off a chunky heel catching the eye of passers by. As for fastenings it’s all about the think strap and gold buckle. Shoes can change the whole look of an outfit with eccentric footwear consumers can instantly make a pair of jeans that little bit more exciting.

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Eccentric ss14- Footwear The look

The overall look for eccentric footwear SS14 is a mix embellished fabrics, extravagant trims all on a big bold chunky heel. Pair with boyfriend jeans, printed shirt and a sparkly necklace for an on trend eccentric look. I predict this trend will continue into autumn winter as eccentric footwear can be developed with different silhouettes, winter boots and flat footwear and darker colours. This trend is aimed at women but could be developed for men in future seasons.

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Eccentric ss14- headgear colour

Eccentric headgear SS14 colour palette is a mix of differnet colours. Ranges of blues from dark to light mix with pinks and golden yellow clashing together. White is the base colour which adds a modern feel to the trend. as well as being an on trend colour of the moment I believe white will be developed further for ss14 with accessories.

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Eccentric ss14- headgear materials

Eccentric headgear ss14 materials are a big mixture of textures. navy felt for classic hate shapes mixes with white leather for a contemporary decorative look. a thin Pink knit creates a tight fitted beanie, a hat that will carry on to be a trend for ss14. mustard yellow wool and gold raffia can create an eccentric facinator or decoration. This trend is aimed at the luxury end of the market, as hats are expensive to make and eccentric headgear needs high quality fabrics. However cheaper toned down versions can be made for the fast fashion market.

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Eccentric ss14- headgear Silhouettes

With eccentric being a big spring summer trend the headgear isn’t for keeping warm it’s about decoration and making a statement. The cap has been developed from the sport trend also seen at fashion week’s street style by myself. I predict it will be a big trend for ss14 especially within the high street as it’s a very commercial shape. I predict the beanie will continue to be popular just made in a thin knit for the spring. Another key silhouette is the headscarf tied with a bold knot at the front made with printed bright fabric this is the perfect headgear for SS14, this is also very commercial as shops can sell a range of prints and offer many ways to tie it. These silhouettes can be developed by both high street and luxury market.

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Eccentric ss14- headgear details

One of the key details for eccentric headgear SS!4 is bright feathers that really add that eccentric touch. With a headscarf being the key silhouette the detail is all in the tying and oversized knot will be a big trend for SS14. A veil added to a beanie or cap adds a classic trim to a contemporary hat. All these details are aimed at both the luxury and fast fashion market.

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Eccentric ss14- headgear The look The overall look for Eccentric SS14 headgear is bright, bold and colourful. A colour palette of blues, bright pink, mustard yellow and white all colours that I predict will be on trend for SS14. The main detailing being feathers. A mix of silhouettes from headscarf to a 90s cap, made from a combination of classic and contemporary materials creating an eccentric piece of headgear. This trend is aimed mostly at the luxury market but high street brands can develop it with a use of different materials. I predict this trend will continue into autumn winter as it can be changed and developed a lot further.

This trend is aimed at women and juniors market.

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