GENERATION ALPHA CASE STUDY CONCLUSION

Concluding this interview case study, I am extremely happy with the feedback I received, and it has proven incredibly advantageous for underpinning my thoughts for my finalised campaign concept. It demonstrates how Generation Alpha are overly knowledgeable to the dangers around them and are trying, at a young age, to make a difference in fear for their future. The constant pressure for needing to change the world along with the current crisis’s and dealing with the consequences of previous cohorts has only just begun, which begs me to reason why they seek hope in the future. Their technological upbringings have increased this awareness yet provided them with distraction from the matters simultaneously. I feel this study has ultimately provided me with an additional backing to support my methodology and strategies behind my FMP.