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SUMMARY

In conclusion of A Lost Generation, I believe I have attained a firm knowledge of my target consumer, Generation Alpha, which will support my concept going forward into my FMP stages so that it will adjust exactly to their wants and needs from the industry. I have sought a new gap in the market within this research which I will project in my forthcoming book- The Power of Collaboration where this cohort is incorporated profusely and the latter areas of my research will intertwine to cater to their desires. Engaging in a primary case study and PESTLE analysis has assisted my notions for my finalised narrative notions and wholly underpinned its reasoning behind the productions. Read on to the next book where all will be revealed- where my projections will be heard, and so will theirs…

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