By: Ellie Kennedy & Maria Jose Reyes
● French fashion house founded in 1952 by Gaby Aghion. ● Gaby Aghion, decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called 'luxury prêt-à-porter' and thus, the Prêt-à-Porter (ReadyTo-Wear) market we know today, was born. ● Its headquarters are located in Paris, France and is owned by the Luxury Brands company Richemont Group.
Chloe’s History
● 1907 Neiman Marcus opens on September 10 at Elm and Murphy Streets in Dallas. Neiman Marcus was founded by Herbert Marcus Sr, his sister Carrie Marcus Neiman, and her husband A.L. Neiman. ● 1913 Fire destroys the original store and all inventory. ● 1914 Store is rebuilt at Main and Ervay Streets currently the location of the flagship store. ● 1939 Neiman Marcus sends a magazine-size holiday catalog that becomes an annual mailer. ● 1989 Neiman Marcus reaches $1 billion in sales. ● 1996 Neiman Marcus Group revenues surpass $2 billion.
Neiman Marcus History
“Once a Chloé girl, always a Chloé girl.” ● Modern ● Independent ● Stylish ● Feminine ● Youthful
Competition
Chloe
See by Chloe
Chloe kids
Ready-to-wear
Ready-to-wear
Ready-to-wear
Fragrance
Fragrance
Bags
Accessories
Accessories
Product Categories
Store’s Visual
Displays
Visual Display
● Chloe is a luxury design brand, therefore they price at a luxury price. ○ Clothing: $500-$12000 ○ Accessories: $200-$5000
● See by Chloe has a lower price point. ○ Clothing: $100-$800 ○ Accessories: $200-$600
● Chloe Kids price is lower because is childrenswear. ○ $95-$300
Pricing Strategy
Spring-Summer 2016
Spring-Summer 2016 6 stores in California Peak sales in June Easter raises sales in March • Coachella is in March • Climate in California • • • •
Buying Plan & Sales
6 Month Plan
6 Month Plan
Scalloped-Cutout ButtonUp Shirt $1,150.00
Ruffled Tie-Front Blouse $1,450.00
Fringe-Trim Lace Blouse $2,850.00
Strapless Eyelet Lace Bra Top, Deep Navy $1,450.00
Full-Sleeve Flounce Blouse, Mustard $1,995.00
Tweed Knit Summer Sweater $1,195.00
Sheer Paneled Button-Front Blouse, Deep Navy $1,495.00
Striped Open-Knit Lace Top, Deep Navy $1,095.00
Apparel: Shirts
Fringe-Trim Button-Up Blouse, Cream $1,295.00
Full-Sleeve Flounce Blouse, Natural $1,995.00
Bianca Square Sunglasses, Bordeaux $296.00
Clear Acetate Square Sunglasses, Brown $260.00
Boxwood Cat-Eye Sunglasses, Nude $296.00
Dallia Crystal Arrow Square Sunglasses, Brown $426.00
Carlina Butterfly-Frame Sunglasses, Gold $346.00
Eria Round Mixed-Metal Sunglasses, Dark Brown $346.00
Caspia Cat-Eye Sunglasses, Tortoise $296.00
Universal Fit Dafne Hexagonal Sunglasses, Havana
$376.00
Accessories: Sunglasses
Assortment Plan: February
Assortment Plan: May
Assortment Plan: July
Advertising
Thank you
www.chloe.com www.neimanmarcus.com http://en.wikipedia.org/wiki/ChloĂŠ http://en.wikipedia.org/wiki/NeimanMarcus
Bibliography