Retail Management Final: Pop Up Shop Business Plan

BUSINESS PLAN

re路cher路ch茅 |vegan treats|

CONTACT: Ellie Kennedy & Nikia Hunt TELEPHONE: 404.659.4485 EMAIL: recherche@gmail.com

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Ellie Kennedy & Nikia Hunt re•cher•ché 675 Ponce de Leon Ave NE Atlanta, Georgia 30308 Bob Bank Federal Loan Atlanta 1475 Peachtree St NE Atlanta, GA 30309 10 May 2016 Mr. Bank Thank you for your time on the 5th of May. We are very excited to present re•cher•ché to you and your colleagues. Inside, you will find a great deal of information about our pop up shop, a thorough assessment of information of all the opportunities in this market, and a detailed plan for seizing them. We look forward to the possibility of working with you to make this idea not only reality but also a success in the coming months.

We are eager to hear your comments and are willing to answer any questions you might have.

Thank you for your time and look forward to hearing from you soon.

Kindest regards, Ellie Kennedy & Nikia Hunt re•cher•ché Founders & CEOs

re·cher·ché |vegan treats|

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re路cher路ch茅 |vegan treats|

Prepared by: Ellie Kennedy & Nikia Hunt Date Prepared: May 30, 2016

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TABLE OF CONTENTS ----------------------------------------------

Executive Summary

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Management Plan

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Merchandise/Product Plan

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Brick and Mortar Location

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Web Plan Summary

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Marketing Plan

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Financial Plan

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Retail Operation

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Recipes

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EXECUTIVE SUMMARY ----------------------------------------------

Business Overview

re•cher•ché is a vegan sweets and treats shop founded by Ellie Kennedy and Nikia Hunt in 2016. This shop is targeting young individuals ages 20 – 35 who want to experience a healthier lifestyle without having to give up their favorite sweets. It gives the opportunity for one to still indulge in sweets knowing that the ingredient make-up is full of healthy alternatives. The product offering will mainly consist of the vegan desserts but re•cher•ché will also be offering sparkling and non-sparkling water for the customer. re•cher•ché will fall under the category “sustainable brand”. This is not only appealing to our target market but good for the world as well. All paper goods used will be recycled, we will not offer print out reciepts, and all of our furniture, fixtures, and visual displays will be recycled and repurposed.

For the time being, re•cher•ché will be a four-week pop-up shop located in Atlanta’s Fourth Ward District. More specifically, the shop will be a part of the cities recently developed Ponce City Market located at 675 Ponce De Leon Avenue.

From there, re•cher•ché will be in the heart of Ponce City Market, the Central Food Hall. The Central Food Hall is a culinary gathering place within the revamped historical space. The food hall brings a unique flavors and food offerings to the table. These characteristics make PCM the perfect location and space for re•cher•ché.

There is a flexible space to gather, eat, and shop at the local boutiques. This environment caters to the customer who is on the go or the one who wants to sit and socialize in the location we plan to fill a gap in their food hall that has yet to be filled.

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Critical Success Factors re•cher•che’s is aiming to be successful in the following:

One | Utilize the full 300 square feet space provided wisely and creatively Two | Supply a welcoming atmosphere to customers Three | Be in the right location at the right time Four | Provide exceptional customer service when needed

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The Management Team The Management Team of re•cher•ché will include the two CEO’s who will play full-time roles in the business. Ellie Kennedy and Nikia Hunt will serve as the bakers of the shop. In addition to the CEO’s, re•cher•ché will also include threepart time employees who will do a number of duties.

The two ambitions entrepreneurs are both Savannah College of Art and Design graduates who received a BFA in Fashion Marketing & Management. Additional background information of each position or role follows below: Ellie Kennedy/CEO Ellie Kennedy is a recent graduate of Savannah College of Art and Design who earned a BFA in Fashion Marketing and Management. Ms. Kennedy is providing over three years of retail sector experience. Her journey in retail includes sister brands – Madewell and J. Crew. While employed at J. Crew, Kennedy held a keyholder position for her time being. She’s bringing her charisma, organizational skills, and attention to detail on her business journey. Her work history and personal experience with management will prove her to be a great driving force with re•cher•ché.

Nikia Hunt/CEO Nikia Hunt is also a recent graduate of Savannah College of Art and Design who holds a BFA in Fashion Marketing and Management. Ms. Hunt’s previous restaurant experience includes Doc Green’s, a gourmet salad bar in the heart of Snellville, Georgia. After two years in the restaurant business, Ms. Hunt proceeded to the retail side of things. She now has four years in the retail industry with jobs including: Sperry Top-Sider and more recently J. Crew.

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Sales Associate re•cher•ché will have two full time employees (Ms. Kennedy and Ms. Hunt) and three parttime employees throughout the companies four-week course.

The part time employees are both retail and customer service experienced individuals.

Previous food industry experience was a bonus when hired but was not held against them if that was not the field they came from. They are responsible for exceptional customer service, ingredient knowledge, and store maintenance. Employees will roughly receive 30 hours a week at 10 dollars an hour.

The employees should be prepared to fulfill the weekly business hours. Hours will include Monday through Saturday 11am to 9pm with Sunday hours being 12pm to 8pm.

They are the driving force behind this company, without them and their product knowledge, the company will not succeed.

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MANAGEMENT PLAN ----------------------------------------------

The Market re•cher•che’s target market is vegan and anyone that’s health conscious. A vegan is a person who does not eat or use animal products. All of re•cher•ché’ s products are not only animal free, they will also be organically made from whole foods. The appeal and potential for vegan products is expanding beyond the small group of people who avoid animal products for ethical reasons. A much larger base of consumers are seeking healthier, cleaner foods, according to an industry expert. re•cher•ché will be reaching out to the customers in various ways like social media, advertisement, festivals, and signage in local businesses.

Financial Plan Start up costs will be moderate because the cost to rent the space will be less than renting a space full time. re•cher•ché will be asking for a $17,500 loan in addition to the $10,000 that will be contributed by the management team/owners. The funds will be allocated towards all the start up expenses and inventory costs in order to get our shop up and running.

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Compensation Management Compensation

The owners will also act as management and receive a draw of $15 an hour, working full time for the four week period. If management were to extend the pop up shop for another four weeks their pay would increase to $20 an hour.

Personnel Compensation

Part time associates will earn $10 per hour on a 30 hour week for the four week period. We will have three part time employees.

Key Advisors re•cher•ché management recognizes the need for outside advisers to provide expertise in various areas. Each advisor as an employee will receive a 20% off discount on merchandise. The business is pleased to have associations with the following persons:

Legal Chloe Kennedy Kennedy Law 336 HWY 68 Albertville, AL 35950

Accounting Barry Kennedy CK Business Solutions 301 South Broad St Albertville, AL 35950

Insurance Austin Kennedy Randy Jones & Assoc.

8600 US HWY 431 N Albertville, AL 35950

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MERCHANDISE/PRODUCT PLAN ----------------------------------------------

Unique Characteristics re•cher•ché plans to promote a healthier lifestyle but to inform their consumer that it is okay to indulge in your favorite sweets and remain healthy. Many have the thought that because someone is vegan, they’re eating ‘boring’ food or food that doesn’t have any flavor. That’s simply not true. The company plans to show that. re•cher•ché serves vegan products using organic ingredients only. Vegan products do not contain animal products, only plant based ones. This will set the companies bar above other restaurants in the Old Fourth Ward area.

The market shows that no other restaurant specializes in an all vegan menu or a dessert based all vegan menu. re•cher•ché will fall under the category “sustainable brand”. This is not only appealing to our target market but good for the world as well. All paper goods used will be recycled, we will not offer print out reciepts, all of our furniture, fixtures, and visual displays will be recycled and repurposed.

We hope to attract not only individuals who are already vegan but individuals who want to expand their horizons and try something new.

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Proposed Lines Baked goods will be produced on site. We will gather all of our ingredients from farmers markets and Whole foods. We will carry Mountain Valley Spring and Sparkling water.

Baked goods will include:

Snickers Cheesecake

Apple Crisp

Banana Cream Pie

Banana Crumble Muffins

Double Chocolate Macaroons

Lemon Bars

Chocolate Peppermint Cupcakes

White Chocolate Lemon Cheesecake

Blueberry Muffin Cookie

Banana & Berry Hemp Seed Pudding The assortment will vary weekly. If something sells really well the prior week we will keep producing it and replace the other less popular product with a new baked good.

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Four Week Merchandise/Buying Plan

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Merchandise Assortment 10% Pudding 15% Cookies/Macaroons 10% Crisps 20% Cheesecake 20% Muffins/Cupcakes 10% Bars 10% Pie 5% Water

Markup/Markdown Policies re•cher•ché will be working on a 60% markup. The business will not have any markdowns in its four-week period. But as a treat and ‘thank you’ to our customer, re•cher•ché will temporarily have an app while in business. For every customer visit, the customer will receive a stamp at checkout. By the customers fifth visit, they will receive a free item of their choice or a special discount off of their purchase.

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BRICK & MORTAR LOCATION ----------------------------------------------

Physical Location

Ponce City Market is a mixed-use development located in a historic building in Atlanta, with national and local retail anchors, restaurants, a food hall, boutiques, offices, and residential units. It is located where the BeltLine crosses Ponce de Leon Avenue in the Old Fourth Ward where that neighborhood touches the Virginia Highland, Poncey-Highland and Midtown neighborhoods.

The 2,100,000-square-foot (200,000 m2) building, one of the largest by volume in the Southeast United States, was used by Sears, Roebuck and Co. from 1926– 1987 and later by the City of Atlanta as “City Hall East”. The building’s lot covers 16 acres (65,000 m2). It officially opened on August 25, 2014.

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Location Features

re•cher•ché will be located in the food hall directly between Strippaggio and 18.21 Bitters, in N146. Ponce City’s food hall is full a delicious restaurants so we know re•cher•ché will fit right in. Our location will have in store seating, both single table and bar style seating, The counter will be facing the store front with the kitchen directly behind it, enclosed in glass.

Ponce City Market Food Hall 19

Look of the Popup Shop (Layout)

KITCHEN

REGISTER

- Tables - Bar style tables - Seating

+ Open layout with minimum displays

+ Walls will be tiled with re-purposed embossed painted sheet metal

+ Table and bar styled tables will be made of dark treated re-purposed wood

+ Chairs and bar stool will be custom made out of recycled plastic

+ Rustic/Urban

+ Hanging industrial lamps

+ Florals and greenery

+ Treats will be displayed in enclosed in re-purposed glass casings on each

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side of the register + The kitchen area will be enclosed by re-purposed glass windows so it will be visible from the seating area

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Target Market Consideration

re•cher•ché will be serving a very mixed range of clientele so we will strive to offer an experience that caters to all the needs of the customer, giving the best customer service possible. We will offer samples of all of our goods to customers and complementary tap water. This will allow our customers to enjoy purchasing treats from re•cher•ché and hopefully they will return.

Leasehold

Included in the opening costs or the pop up shop are the interior decor costs. Ponce City Market is very new and their aesthetic is very similar to our own, so there will be minimal renovations. In our leasehold agreement with Ponce City Market we will be renting the space for four weeks. The week prior to opening will be a week of training. We will train our staff extensively on not only customer service but how to bake the goods all well. This will also be the time we set up our shop. All decor and furniture will be purchased by the owners while all appliances will be rented from a rent center.

Improvements:

Internet/Phone: $80 (monthly)

POS System: $100

Insurance: $150 (monthly)

Furniture: $1,500

Decor: $1,000

Appliances (rented): $1,000

Signage: $150

Rent: $2,590 (monthly)

Electricity: $150

Misc: $2,000 Total: $8720 22

Signage

For signage we plan to have two separate signs. The first will be located out in the food hall. This sign will be directing people to our shop because it will be located behind other shops. This sign will be hand made out of re-purposed wood and will simply have our logo on each side with arrows directing customers toward the shop. Our store front signage will be our logo printed on sheet metal and will hang from metal chains. Our style is very minimal rustic so we definitely want to keep our signage simple to stay consist with our aesthetic.

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re·cher·ché |vegan treats|

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WEB PLAN SUMMARY ----------------------------------------------

Web/Social Media for Four Weeks Through research, the average baker loves the convenience of looking up recipes online. A survey has shown that there is a decreasing rate of cookbooks bought in store. People have turned to their phones and computers.

Recherché wants to add to that convenience for their vegan or vegan curious consumer. re•cher•ché will provide an online website for customers. Recherché.com will not sell their goods online. The website will be set up as a mini cookbook. Customers can access the website to find the ingredients and recipes of their favorite vegan sweets that are sold in the shop.

Internet Strategies The use of online applications will be key to our business. Instagram, Facebook, and Pinterest will give customers visuals of the products. re•cher•ché’s goal on social media is to use the platform fully to the company’s advantage.

Through visuals, the company fuels the customer’s hunger and sweet tooth. Having a social media presence also gives the company a chance to inform one about what being vegan is all about and how the alternative lifestyle can still taste good. Vegan lifestyle is beneficial for them, and for the animals around them.

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Web Development and Hosting Since the site will only be operated for four weeks, re•cher•ché will not go to an extreme level in going all out for it. As a part of being budget conscious the site will be running through squarespace. The aesthetic will be simple and clean and navigation will be easy.

A picture of each recipe will be up and once clicked on, the customer will proceed to the next page listing the ingredients used and how to make it.

The site will also inform the customer about where they can shop to find the specific products.

Along with providing our food tidbits, the site will also include some key factors about the business: the purpose of the company, what re•cher•ché provides, the business location, and contact information (phone number and links to social media outlets).

re·cher·ché |vegan treats|

www.recherche.com

re·cher·ché //vegan treats//

HOME

RECIPES

re•cher•ché BLOG

CONTACT

re·cher·ché |vegan treats|

675 Ponce de Leon Ave. NE Atlanta, GA 30308 | Open Monday-Saturday 11am-9pm & Sunday 12pm-8pm | recherche.com |

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MARKETING PLAN

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Industry Profile re•cher•che’s target market is vegan and anyone that’s health conscious. A vegan is a person who does not eat or use animal products.

All of re•cher•ché’ s products are not only animal free, they will also be organically made form whole foods. The appeal and potential for vegan products is expanding beyond the small group of people who avoid animal products for ethical reasons to include the much larger base of consumers seeking healthier, cleaner foods, according to an industry expert. Atlanta actually does not have any bakery that are souly vegan only so this is definitely a niche market that needs to be filled. Will little to no competition we can definitely strive in this market.

Marketing Economic Factors Ponce City Market is a striving shopping area that just continues to grow more and more each year. Ponce continuously has new store wanting to lease space from them and currently have several in the process of opening up shop.

This shopping area bring a different kind of experience than most other retail centers, thus bringing more customers to it. Some shops are outside while other are inside so customers get the best of both worlds.

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Market Analysis Summary Baked goods are definitely something people enjoy and do not mind splurging on them. To our customer they will not mind spending a little more for our product because they are very health concsious and curious. They also know they are getting something that is both tasty but good for your health. All of our treats wear chosen because they appeal to our customer. We offer a little something for everyone

Customer Profile

The re•cher•ché targets at the age range from 20-35. Since it’s food it can be a very broad target customer. But our ideal customer is a young consumer that is conscious about what they are eating and look to have a vegan lifestyle.

They are definitely interested in food and pay attention to everything they eat.

The customer lives a very simple/ organic lifestyle and tries to find beauty in everything. The are also very consious about the environment and look for retail and food sevice that practice sustainability. The vegan baked treats is definitely a niche market but since it is baked goods more people outside of our market might be interested in trying something new, and healthy.

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Competitive Analysis Since the vegan baked goods industry is very little in Atlanta, we don’t have much competition because we are very specialized. Our competitors include: Dulce Vegan Bakery, Soul Vegetarian No. 2, La Calavera Bakery, and Southern Sweets Bakery, These competitors are all of the small branded companies located throughout Atlanta.

We will stand out from these other brands because we offer a different experience. With our location alone we will be a lot more appealing to our consumer market. We not only of vegan treats but we are a sustainable bakery, therefore we recycle everything. Not only is all of our furniture, fixture, and visual display all repurposed and recycled, but we only purchase bags, boxes, paper that are all recycled.

Publicity We would like to stay true to vision and brand so we plan to be sustainable as possilble when generating publicity for our pop up shop. As an unfamiliar pop-up shop and restaurant, re•cher•ché has to take that extra mile to drive business to its newly developed store. The company took it upon themselves to research how the people of Atlanta learn about up and coming businesses and events happening in the city. re•cher•ché will take advantage of Atlanta’s local radio and television stations while utilizing to $4,000 budget. We also will use social media to generate some publicity. We will reach out to food bloggers from all over Atlanta and the Southeast and give them incentives if they promote re•cher•ché.

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Promotional Events re•cher•ché is staying true to their sustainable image. Forms of promotion will be done through word of mouth, social media and forms of verbal advertising than using paper.

On September 1, 2016 re•cher•ché will open to the community. The company wants to provide an enjoyable experience to customers on their opening day. An event will be set in place to welcome re•cher•ché welcoming to Atlanta and the Ponce City Market location. Two weeks prior to our store opening event 99.7’s The Bert Show will announce the opening and what Recherché is as a vegan dessert shop. A week before opening we will have a small table set out in the middle of PCM’s food hall handing out samples of all the treats we will be carrying during our four week stay in PCM. During the event, promotional coupons will be handed out, giving each customer a percentage off of their first purchase from re•cher•ché. Each customer will recieve a free sample of any baked good of their choice.

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FINANCIAL PLAN

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Pricing The pricing of our baked items will be based on the cost of ingredients used to produce the goods. We are working with a 60 % markup on all of our goods so with will make a profit off the goods being sold. On average our items will be priced around $5.00. We definitely want to think about competitive pricing when pricing our goods. So we have looked at competitors pricing and have price our good with the consideration of their prices

Price List Retail prices will range from one dollar to ten dollars per item. Pricing of the goods sold at Recherché will be based off the cost of ingredients used to make each item on the menu.

There are a couple items on re•cher•ché menu that have two different options: they can be sold as a whole or slice/individually. This is also a determining factor in the price of each item.

Snickers Cheesecake: - per slice / $7.00 - whole / $42.00 Apple Crisp: - per serving / $5.00 Banana Cream Pie: - per slice / $5.00 - whole / $35.00 Banana Crumble Muffins: - per muffin / $5.25 - dozen / $60 30

Double Chocolate Macaroons: - per macaroon / $2.00 - dozen / $24.00 Lemon Bars: - per bar / $ 4.00 - dozen / $ 45.00 Chocolate Peppermint Cupcakes: - per cupcake / $5.25 - dozen / $60.00 White Chocolate Lemon Cheesecake: - per slice / $4.50 - whole / $25.00 Blueberry Muffin Cookies - per cookie / $2.50 - dozen / $ 30.00 Banana & Berry Hemp Seed Pudding - per serving / $ 6.50

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Cash Requirement re•cher•ché will need the help of a loan amounting to $37,500. re•cher•ché will use the loan as start-up cost means, employee payment, and product ingredient coverage.

Projected Financial

Break-Even Analysis Based on sales from the selling period of four weeks, the break even is $12,409.

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RETAIL OPERATION

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Market Penetration Through a concentrated, consistent, and exciting advertisement campaign using a variety of media channels (newspapers, magazines, social media, etc), re•cher•ché will be marketed as a brand, one that represents a baked goods destination that focuses on a vegan and organic lifestyle. The messages re•cher•ché will communicate will include sweet treats can be vegan, how important going organic is, sustainability. and our commitment to exceptional customer service.

We will constantly be keeping up with trends within our target consumer and make sure we meet their needs. It is a goal of re•cher•ché to become branded in Atlanta as an authentic specialty store in the area in culinary, value, and customer service.

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Brand Strategy Through a concentrated, consistent, and exciting advertisement campaign using a variety of media channels (newspapers, magazines, social media, etc), re•cher•ché will be marketed as a brand, one that represents a sweet shops that focuses on veganism and a healthy lifestyle. The messages re•cher•ché will communicate will include sustainability, how important a healthy lifestyle is, veganism, and our commitment to exceptional customer service. We will constantly be keeping up with trends within our target consumer and make sure we meet their needs. It is a goal of re•cher•ché to become branded in Atlanta as an authentic specialty vegan bakery in the area specializing in baked goods, value, and customer service.

Advertising and Promotion re•cher•ché must establish an image in the baked goods consumer market in Atlanta. The company’s entry in the market will began with 6 month promotion campaign consisting of a grand opening and social media and magazine/ newspaper advertising. We plan to work some of Atlanta’s most influential food/ health bloggers to bring light to our up and coming brand. Our total budget for our first years advertising is $4,000. The we will create specific ad for specific media outlets. Two weeks prior to opening we will have bloggers post up images promoting our opening event.

Sales Strategy To track sales, customer’s name and information will be inputted into our POS system when they make a purchase. This information will be compiled into a customer list for emailing. The syste, will keep up in detail, the clients contact information, previous purchases, and their preferences within in our merchandise. Whenever re•cher•ché is offering new treats, having promotional events, markdowns, etc. we will send out email blasts to our client lists to keep with all the happening in the store.

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EVALUATING YOUR RESULTS ----------------------------------------------

The research used in this book has led us to understand the importance of properly preparing the opening of a pop-up shop. The planning and procedures that went hand in hand in our four-week assessment has proven to be successful. We took the time to research the best marketing strategies, means of financial gain, and consumer research to bring RecherchĂŠ to life and further satisfy our target market.

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RECIPES

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snickers cheesecake CRUST - 1 cup packed (~200 g) pitted dates - 1 1/2 cups (115 g) raw walnuts - 1/4 tsp sea salt FILLING - 1 1/2 cups (180 g) raw cashews - 1/3 cup (80 ml) maple syrup - 1/2 cup (120 ml) full fat coconut milk - 1/4 tsp sea salt - 3 Tbsp (45 ml) grape seed or olive oil - 2 Tbsp (30 ml) lemon juice (1 small lemon) TOPPINGS - 3/4 cup packed (~150 g) pitted dates - 3/4 cup (109 g) roasted salted peanuts - 3/4 cup (90 g) chopped vegan dark chocolate

apple crisp FILLING - 8 medium-large apples - 4 tart, 4 sweet - 1 lemon, juiced (2 Tbsp | 30 ml) - 2/3 cup (128 g) coconut sugar - 1 1/2 tsp ground cinnamon - 3 Tbsp (21 g) arrowroot starch or cornstarch - 1/4 cup (60 ml) fresh apple juice (or water) TOPPING - 1 cup (90 g) rolled oats - 1/2 cup (55 g) almond meal - 1/2 cup (68 g) unbleached all purpose flour - 1/2 cup (96 g) coconut sugar - 1/2 cup (110 g) muscovado sugar - 1/2 cup (50 g) pecans, roughly chopped - 1/4 tsp sea salt - 1 tsp ground cinnamon - 1/2 cup (120 ml) melted coconut oil

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banana cream pie CRUST - 3/4 cup (67 g) gluten free rolled oats - 3/4 cup (84 g) raw almonds - 2 Tbsp (24 g) organic cane sugar or coconut sugar - 1/4 cup (60 ml) melted coconut oil FILLING - 2 Tbsp (14 g) cornstarch* - 1/3 cup (66 g) organic cane sugar - 1 1/2 cups (360 ml) unsweetened plain almond milk - 1 tsp pure vanilla extract - 1 just ripe banana, sliced COCONUT WHIP - 1 14-ounce (414 g) can coconut cream - 1/2 tsp vanilla extract - 3-5 Tbsp (24-40 g) organic powdered sugar

banana crumble muffins

MUFFINS - 2 flax eggs - 4 medium ripe bananas - heaping 1/2 cup brown sugar - 1/4 cup vegan butter - 1 tsp vanilla extract - 2 tsp baking soda - 1/2 tsp sea salt - 1.5 cups whole wheat pastry flour - 1/2 cup rolled oats - 1/4 cup walnuts, chopped (optional) CRUMBLE TOP - 1/4 cup raw sugar - 5 Tbsp unbleached all purpose flour - 2 Tbsp vegan butter

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double chocolate macaroons

COCONUT FILLING - 12-14 large medjool dates, pitted - 2 heaping cups (~130 g) unsweetened coconut flakes - 2 Tbsp (12 g) cacao powder RAW CHOCOLATE SHELL* - 2/3 cup (50 g) finely grated cocoa butter) - 2 Tbsp (30 ml) coconut oil - 1/2 cup (48 g) cacao powder - 3-6 Tbsp (45-90 ml) agave nectar or maple syrup

lemon bars

FILLING - 1 cup (120 g) raw cashews - 1 cup (240 g) coconut cream - 2 Tbsp (14 g) arrowroot or cornstarch - 1/2 cup (120 ml) lemon juice - 1 heaping Tbsp (4 g) lemon zest - Pinch sea salt - 1/4 cup (60 ml) maple syrup CRUST - 1 cup (90 g) gluten free oats - 1 cup (112 g) almonds - 1/4 tsp sea salt - 2 Tbsp (24 g) coconut sugar - 1 Tbsp (15 ml) maple syrup - 4-5 Tbsp (60-75 g) coconut oil, melted

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chocolate peppermint cupcakes

CUPCAKES - scant 1/2 cup (120 ml) unsweetened plain almond milk - 3/4 tsp apple cider vinegar or lemon juice - 2 flax eggs (2 Tbsp (14 g) flax seed meal + 5 Tbsp (75 ml) water) - 1 1/2 tsp baking soda - 1/3 cup (64 g) coconut sugar - 1/4 cup + 1 Tbsp (75 ml) maple syrup - 1/4 cup (60 g) melted coconut oil - 1 cup (246 g) applesauce - 1/4 tsp sea salt - 1/4 - 1/2 tsp peppermint extract - 1/2 cup (48 g) unsweetened cocoa powder - 1/2 cup (55 g) almond meal - 1/4 cup (23 g) gluten free oat flour - 3/4 cup (120 g) gluten free flour blend TOPPINGS - Double batch coconut whipped cream* + 1/4-1/2 tsp peppermint extract - Crushed candy canes or sprinkles - Fresh mint

WHITE CHOCOLATE LEMON CHEESECAKE

CRUST - 1 cup packed (about 22 dates or 275 g) dates - 1 1/2 cups (155 g) raw walnuts - Pinch sea salt FILLING - 1 1/2 cups raw cashews - 1 tsp vanilla extract - 3 lemons (juice of 3, zest of 1) - 1/4 cup (60 ml) plain, unsweetened rice - scant 1/4 cup (53 ml) olive oil - 1/2 cup (120 ml) maple syrup - 1/4 cup (28 g) cocoa butter - 1/4 tsp sea salt

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blueberry muffin cookies -

2 flax eggs (2 Tbsp (14 g) flax seed meal + 5 Tbsp (60 ml) water) - 1 medium to large ripe banana - 1/3 cup (82 g) unsweetened applesauce - 1/2 cup (128 g) almond butter or peanut butter (I mixed both 1/2 + 1/2) - 1 tsp pure vanilla extract - 2 Tbsp (30 ml) melted coconut oil - 3 Tbsp (45 ml) maple syrup or agave nectar - 1/2 tsp baking powder - 1/2 tsp baking soda - pinch sea salt - 1 1/2 cups (135 g) gluten free rolled oats - 1/2 cup (55 g) almond meal - 1/2 cup (45 g) gluten free oat flour - 3 Tbsp (25 g) chopped walnuts or pecans - 1/2 cup (80 g) dried blueberries

BANANA & BERRY HEMP SEED PUDDING

- 2 just ripe bananas, peeled - 2 cups (300 g) organic berries - 2 Tbsp (30 ml) light coconut milk - 2 Tbsp (20 g) hemp seeds - 2 Tbsp (24 g) chia seeds - 1/8 tsp ground cinnamon

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SEE YOU SOON.

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BIBLIOGRAPHY

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theminimalistbaker.com poncecitymarket.com pinterest.com

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