About Ellie: from Alabama. A junior majoring in fashion marketing and management. Mood Board Maria: An international student from Guayaquil, Ecuador. Currently a senior at SCAD studying Fashion Marketing and Management. Customer Profile/Presentation Nicole: An International student from Santo Domingo, Dominican Republic. Currently a senior at SCAD studying Fashion Marketing and Management and Entrepreneurship. Visual Illustration Alejandro:"International"student"and"Advertising" graduate"from" Caracas,"Venezuela."Currently"studying" Fashion"Marketing" in"my"Junior" year"at"SCAD." Budget
Customer)profile
Les Copains Woman
Customer Profile • Our customer is a young, working woman ranging from age 30 to 50 with a $70,000 $150,000 income a year. • Les Copian's woman appreciates good quality and Italian heritage. • The Les Copains woman can be describe as elegant, feminine, trendy, edgy, chic, and sophisticated. • In her free time, she enjoys reading and a glass of her favorite wine. • She likes to do yoga, and have brunch dates with their girlfriends on the weekend. • She is passionate about helping others and volunteering for charity in Atlanta. • She lives in Buckhead area, in a luxurious condominium, drives an X5 BMW.
Vision Our vision for the spring 2016 Les Copains windows is to transport our customers to a fantasy garden. Using the iconic cherry blossom tree and giving it a tasty twist, we expect this vision to transpire into the store with the Spring/Summer 2016 collection. Sticking closely with the collection’s color scheme, we have created windows that are not only cohesive but also visually pleasing. Our goal is to excite our existing customers and bring new customers into the store.
Mood Board
Window Display • Location: The Shops at Buckhead • Dimensions: 10 ft. x 8 ft. x 30ft. • Budget: $1,000
Les Copains Spring/Summer ’16 Visuals
For the Spring Summer 2016 window display we plan to create a fantasy garden. By utilizing the collections color scheme as well as this seasons inspiration, we are incorporating the Japanese cherry blossom tree and delectable macaroons. The cherry blossom trees will be blossoming macaroons and a golden swing will be hanging from the sky, making the scene both surreal and dreamy. Cherry blossoms begin to descend from their trees midseason, so we will have the blossoms scattered around the bases of the trees as well as half eaten macaroons. Each mannequin will be wearing pieces from the collection. One will be sitting elegantly on the golden swing and the other will be reaching up playfully into the tree to pick a macaroon. These displays will accentuate this season collection and offer a unique experience the customer.
Budget & Materials
Materials Needed
HOME"DEPOT $7"/each 1in."X"8"ft."Common" Board Wooden" Swing""
HOME"DEPOT $2.29"/each 15"ft."50lb."Nylon" Invisible" hanging"Wire
HOME"DEPOT $18.98"/a"box Climbing" Rope"for" Wooden" Swing""
HOME"DEPOT"/"Walmart $19.13"/each"(4"rolls) 1.5ft."X"4"ft."Super"Moss" Mat"Runner"
Alibaba.com $0.10"/a"piece"(300pcs) Fake"Macaroons"
Weddingstar /"Hotref.com $9.95"/each"(2"boxes) 135"cherry"blossom" petals
Alibaba.com $259"/a"piece Fake"10ft"tall"Chery"Blossom" Tree
Estimated Cost Visual.Supplies.List ITEM
UNITS
NOTE
PRICE"/"UNIT
COST
Common"Board
1
1"in."x"8"ft."
$7.00
$7.00
Climbing"Rope
1
2"boxes"for"swing
$18.98
$18.98
Fake"Macaroons
300
alibaba.com
$0.10
$30.00
Fake"Chery"Blossom"Tree
2
10"ft."tall"/"alibaba.com
$259.00
$518.00
Nylon"Invisible"Hanging"Wire
1
15"ft."50lb."
$2.29
$2.29
Cherry"Blossom"Petals
2
135"petals"per"box
$9.95
$19.90
Total
$596.17
THANK YOU