PORtFOLIO ELEANOR BARKER N0560974 FASH 10106
contents
1. fragrance trends booklet 2. fragrance advert analysis 3. graphics team brief 4. initial ideas presentation 5. creative concept presentation 6. brand launch presentation 7. promotional plan 8. blog link
fragrance trends This was the first project we did as part of the Fragrance Brief. It enabled us to get more experience of using indesign as well as starting to understand the fragrance market. I really enjoyed doing this project as I loved trying out indesign for the first time and being able to be as creative with it as a wanted. Looking back at it now, I can see what I would improve, but to say it was my first real go at creating a document on indesign I’m very happy with how it looks. I even came second in my seminar for the best booklet so it can’t have been that bad!
The next brief we were set was to create a magazine style booklet about a fragrance advert of our choosing. I chose My Burberry as my advert. I enjoyed doing this as again it gave us all more experience on indesign. I found this task a lot more challenging in the way of having to reference and actually stick to the FCP process, but it still helped me get to grasps with the whole essay writing thing. To say it was the first piece of marked work since last term I wasn’t happy with what I got, despite it being summative, but it motivated me more to improve my skills.
fragrance advert analysis
graphics team brief
in itia l id eas p r ese ntation
c r eative con c ept p rese ntatio n
b r an d l aun ch p rese ntatio n This was the final presentation we did for the Fragrance Brief. We summarised everything we’d done in the previous presentations and showed our brand adverts and behind the scenes video we produced.
We also created a behind-the-scenes style video to go alongside our adverts. It shows us coming up with inspiration for the adverts as well as us on location at the shoot. https://www.youtube.com/watch?v=Ul5tqic91z8
This is the final Promotion Plan I’ve created that summarises all the work we have done on the fragrance brief and also goes into detail about where our brand is going to go next. I left out the pages with all my references on for the sake of wasting pages in my portfolio. I’ll have them attached with the upload of the Promotional Plan to the dropbox and in my physical copy. I thought it would be a good idea to use Huck magazine as inspiration for my own work. I chose them as I think they will be the kind of magazine likely to do a feature on our product seen as though it is a lifestyle magazine.
p romotional plan
blog link http://ellier0se.blogspot.co.uk/