© 2018 DOUGLAS ELLIMAN REAL ESTATE.
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OUR OUR
HERITAGE HERITAGE his visionary approach,Douglas DouglasL. L. Elliman Elliman transformed realreal estate intointo a true profession. WithWith his visionary approach, transformed estate a true profession.
1911 1911
2003 2003
InIn 1911, L.Elliman Elliman and brother, Roland, 1911,Douglas Douglas L. and hishis brother, Roland, opened Elliman & Company at 421 opened Douglas Douglas L.L.Elliman & Company at 421 Madison Avenue.The Thecompany company founded Madison Avenue. waswas founded on on Elliman’s thatNew NewYorkers Yorkers would Elliman’s vision vision that would shiftshift their their preference traditionalhomes homes favor luxury preference for for traditional to to favor luxury apartments wereboth bothsold soldand and managed apartments that were managed by by comprehensive realestate estatecompanies companiesinstead. instead. comprehensive real
Under newleadership, leadership,the thefirm firm mainUnder its new tained and built upon the the powerful Elliman maintained and built upon powerful legacy expand into new including Ellimantolegacy to expand intomarkets, new markets, Manhattan, Brooklyn,Brooklyn, Queens,Queens, Long Island including Manhattan, (including Hamptons and North Fork), Long Islandthe (including the Hamptons and Westchester and Putnamand Counties, North Fork), Westchester Putnam South Florida, abroad. In and addition, Douglas Counties,and South Florida, abroad. Elliman nowDouglas offers aElliman comprehensive In addition, now offers suite of services to meet their customers’ a comprehensive suite of services toevery need. meet their customers’ every need.
1914 1914 Notable Notable Transaction Transaction
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1912 1912
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Lease Vanderbilt House Leaseof of the the F.W. F.W. Vanderbilt House atat40th FifthAvenue. Avenue. 40thStreet Street and and Fifth
Elliman pioneered the residential preference of affluent Manhattanites Elliman pioneered the residential from their private townhomes to luxury preference of affluent Manhattanites― apartments with his 1912 rental to from their private townhomes to luxury celebrity senator, Elihu Root. By placing apartments―with his 1912 rental to a high-profile individual at 998 Fifth celebrity senator, Elihu Root. By placing Avenue, one of New York City’s first a high-profile individual at 998 Fifth luxury apartment buildings, he paved the Avenue, one of New York City’s first way for other wealthy New Yorkers to luxury apartment buildings, he paved quickly follow suit. the way for other wealthy New Yorkers to quickly follow suit.
1922 1922
Notable Transaction Notable Transaction Lease of the Hotel Roosevelt, the City Hotellandmark. Roosevelt, aLease New of York a New York City landmark.
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TODAY TODAY
Douglas Elliman strategically expands Elliman strategically our WestDouglas Coast presence to include expands our West Coast 22 offices throughout California. In presence to include 22 officesto addition, we’ve added Boulder throughout California. In presence. addition, our existing Colorado we’ve added Boulder to our existing Colorado presence.
STRENGTH IN NUMBERS
LET US PUT OUR STRENGTH TO WORK FOR YOU
1
OVER
7,000
PROPERTY
12
SOLD EVERY
AGENTS IN
113+
MINUTES
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$26.1 BILLION IN SALES
3
OFFICES
RD-LARGEST BROKERAGE IN THE US
BASED ON 2017 DOUGLAS ELLIMAN SALES DATA.
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A Record Breaking Year. South Florida
3.6
IN SALES VOLUME
38% INCREASE SINCE 2016
2,500 2,100 +
+
RENTAL TRANSACTIONS
SALES TRANSACTIONS
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THE LARGEST INTERNATIONAL NETWORK OF CONNECTED OFFICES AND AGENTS THROUGH OUR ALLIANCE WITH KNIGHT FRANK RESIDENTIAL.
523 OFFICES
60 M I A M I B E AC H MIAMI CO CO N U T G R OV E NORTH MIAMI BAY H A R BO R I S L A N D AV EN T U R A
21,500
+
F O R T L AU D ER DA L E D EL R AY B E AC H BO C A R ATO N PA L M B E AC H W EL L I N G TO N J U PI T ER
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M A N H AT TA N B R O O K LY N Q U EEN S W E S TC H E S T ER G R EEN W I C H B ED F O R D
LO N G I S L A N D T H E H A M P TO N S NORTH FORK BOS TO N A S PEN LOS A N G EL E S
WHEN IT’S TIME FOR INCREASED EXPOSURE,
IT’S TIME FOR ELLIMAN Douglas Elliman’s latest brand campaign reached approximately 750 million impressions nationwide across bold, outward-facing mediums, generating even more awareness for the company and your property.
TV
O U T- O F - H O M E
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ROOM TO GROW?
IT’S
TIME
FO R
575 MADISON AVENUE, NY, NY 10022. 212.891.7000.
EL L IM AN e l l i m a n.c o m
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D I G I TA L
N E E D M O R E S PAC E ?
IT’S
TIME
FOR
ELLIMAN elliman.com © 2017 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.
O U T- O F - H O M E
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575 MADISON AVENUE, NY, NY 10022. 212.891.7000.
YOU ONLY GET ONE CHANCE TO MAKE
BILLIONS OF
st
IMPRESSIONS
Douglas Elliman has the broadest exposure on the Web. We place your property in front of the person who’s going to buy your property.
300M 80.2M
762K
10K
4.6M
157K
57K
58K
3.6M
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223K
35.2M
13K
261K
1.6M 51.7M
*Web analytics performed as a monthly search using the date range 6/1/15-6/1/16 according to similarweb.com
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219K
SOCIAL MEDIA Douglas Elliman Social Media is dedicated to targeting the right buyer, driving traffic and creating engaging content across platforms to produce measureable results. We currently have more than 250,000 dedicated followers on social media, and our posts achieved more than 20 million impressions in 2017.
Douglas Elliman South Florida Facebook | Instagram | Youtube #ELLIMANSFL
More than 100,000 followers across our profiles.
More than 60,000 followers across our profiles.
Over 400,000 likes & comments.
Over 200,000 likes, comments & shares.
More than 8M impressions.
More than 10.5M impressions.
More than 33,000 followers across our profiles.
More than 30,000 followers across our profiles.
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RANKED
#
3
Over 2.5M Impressions.
TOP 30 REAL ESTATE BROKERAGES ON SOCIAL MEDIA* DATA BASED ON 2017 ENGAGEMENT. *PROPERTYSPARK.COM, SEPT. 12TH, 2017.
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POWER OF THE PRESS Public relations is one of the most valuable and trusted brand building communications tactics available at Douglas Elliman. Through our on-staff publicists, we actively field and seek out media opportunities for Douglas Elliman with unprecedented success.
14.5 BILLION +
total potential reach of all articles that mentioned Douglas Elliman.
13,000+ total number of online press articles that mentioned Douglas Elliman. That is almost 250 articles per work week, or 36 articles a day.
Ad Value
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equivalent of all news content that mentioned Douglas Elliman totaled in excess of $134 Million.
2017 DATA PROVIDED BY MELTWATER.
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ADVERTISING OPPORTUNITIES ADVERTISING OPPORTUNITIES
MEDIA SAVVY MEDIA SAVVY
Century-long relationships withwith key media partners make us experts Century-long relationships key media partners make us at placing your property in all the right outlets. experts at placing your property in all the right outlets.
PRINT Architectural Digest PRINT
Aspen Peak Digest Architectural The Aspen Aspen Peak Times Avenue The Aspen Times Bon Appétit Avenue Cottages & Gardens Bon Appétit Domino Cottages & Gardens Elliman Domino Magazine Financial Times Elliman Magazine Forbes Financial Times Golf Digest Forbes Greenwich Golf Digest Magazine Hamptons Magazine Greenwich Magazine The Hollywood Reporter Hamptons Magazine The Hollywood Reporter
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DIGITAL
PRINT Los Angeles Times PRINT
Long Island Pulse Los Angeles Times Luxe Long Island Pulse New LuxeYork Magazine New Post NewYork York Magazine New Times NewYork York Post The Real Deal New York Times Stamford The Real Advocate Deal Surface Stamford Advocate Ocean Drive Magazine Surface Variety Ocean Drive Magazine Vogue Variety WVogue Wall W Street Journal Wall Street Journal
SOCIAL SOCIAL
Bloomberg.com Facebook Bloomberg.com Facebook BrickUnderground.com Instagram BrickUnderground.com Instagram Condé Nast Condé NastBrands Brands FT.com and Property Gallery FT.com andFTFT Property Gallery Google Display Google Display MansionGlobal.com MansionGlobal.com Realtor.com Realtor.com Streeteasy.com Streeteasy.com Trulia.com Trulia.com YouTube YouTube Zillow.com Zillow.com
Plus, many many more... Plus, more... elliman.com elliman.com
ELLIMAN MEDIA ELLIMAN represents the ultimate expression of the Elliman lifestyle, combining the arts, luxury and shelter in one unique space filled with real stories for real people. We drive qualified leads through our award-winning magazines, which reach over 1,500,000 people per year.
THE DESIGN ISSUE
ELLIMANMedia.com |
APRIL 2016
elevate your life Reid Scott Christo Silvercup Studios Caroline Byron Red Hook The Biltmore Jeff Leatham Belmont Park Dan’s Papers Brandon Phillips LA Spas Geoffrey Zakarian NYC’s Private Clubs
ZAHA HADID Genius, InterRupted
ELLIMANMedia.com |
The Los Angeles Times, Newsday Volume distribution to specific high-end retail locations in the Hamptons and Aspen Douglas Elliman and Knight Frank Residential Sales Offices
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SUMMER 2016
PITSOU KEDEM MARY McDONALD LENNY KRAVITZ THOM FILICIA SUZANNE BELPERRON J.-C. SUARÈS PETER BELLERBY GEORGE VENSON JOHNNY PIGOZZI PETER MARINO MICHAEL ANDREWS ROBERT WINTHROP CHANLER
Distribution
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from DOUGLAS ELLIMAN DEVELOPMENT MARKETING
Douglas Elliman sponsorships and brand events
Circulation
120,000
copies per issue
elliman.com
elevate your life
PARTNERSHIPS
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We have long-standing relationships with elite partners in the arts, sports and entertainment, design and equestrian communities, and continuously seek new opportunities to connect with the audiences our sellers want to reach.
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WE DELIVER THE
INTERNATIONAL BUYER We attract the most qualified buyers from all over the world. Douglas Elliman’s alliance with Knight Frank Residential allows us to connect you to the right buyer, no matter where they live.
523 OFFICES
United Kingdom 2,145 people 85 offices 3 countries
Continental Europe 1,025 people 80 offices 16 countries
60
700+ DATABASE OF
IN
COUNTRIES
BILLIONAIRES
Africa 700 people 23 offices 10 countries
The Middle East 50 people 3 offices 2 countries
21,500+ OVER
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The Americas 12,025 people 271 offices 15 countries
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Asia Pacific 5,615 people 58 offices 14 countries
PEOPLE
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INFORMATION BUYERS & SELLERS TRUST
Thought leaders turn to us for critical information and analysis. When they trust us that much, buyers and sellers do too.
EXCLUSIVE MARKET REPORTS Produced in conjunction with Jonathan Q4-2017 market Miller, CEO of Miller Samuel, our report series is the benchmark for residential real estate market information. Each report provides an analysis of price and sales trends along with insights about historical and emerging market trends.
Q4
Miami Beach Is. Single Family Matrix Q4-2017 Average Sales Price Average Price per Sq Ft
• Faster marketing time with more negotiability
Number of Sales (Closed)
NORTH BEACH
-91.8%
268
Q3-2017
19.2%
Listing Discount (From Last List Price)
Mid-Beach Condo Matrix
• Number of sales more than doubled with faster marketing time
Number of Sales (Closed)
Median Sales Price
• Condo marketing time and negotiability decreased • Single-family sales size continued to decline, skew price trends lower • Single-family sales slipped along but with faster marketing time
$412
0.5%
$298,600
79
9.7%
72
33.9%
59
70
$456,072
-41.2%
119
%∆ (qtr)
Q3-2017
%∆ (yr)
$1,354,868
98.0%
$684,434
148.4%
$545,408
$745
35.0%
$552
39.0%
$536
6.5%
119
107
20.0% 91.9%
$437,500 62
7.6%
24.7%
Q4-2016
$420,900
170.5%
44
-52.3%
151
%∆ (qtr)
Q3-2017
%∆ (yr)
$586,345
20.1%
$488,250
-14.9%
$689,294
$663
11.2%
$596
-17.1%
$800
$299,000
9.7%
$272,500
-11.5%
$338,000
187
-0.5%
188
-15.0%
220
Average Price per Sq Ft Median Sales Price
Number of Sales (Closed) Days on Market (From Last List Date)
Key Biscayne Condo Matrix Average Sales Price Average Price per Sq Ft Median Sales Price Number of Sales (Closed) Days on Market (From Last List Date) Listing Discount (From Last List Price)
Key Biscayne Single Family Matrix Average Sales Price Average Price per Sq Ft
10.8%
66
Average Price per Sq Ft
• Marketing time fell as negotiability expanded
Number of Sales (Closed)
Median Sales Price Days on Market (From Last List Date) Listing Discount (From Last List Price)
-51.5%
9.1%
136
-48.0%
8.6%
127 11.6%
Q3-2017
%∆ (yr)
10.2%
$984,250
-9.2%
$1,194,687
$670
5.5%
$635
-14.4%
$783
$675,000
-17.2%
$815,000
-15.9%
$802,500
31
55.0%
20
3.3%
30
77
-56.7%
178
%∆ (qtr)
Q3-2017
%∆ (yr)
-43.4%
Q4-2016
136
$1,788,000
-18.6%
$2,195,364
-24.6%
$2,372,385
6.2%
3.2%
$729
-16.9%
$2,100,000
8.8%
-8.5%
$822
-24.2%
$2,301,875
7
-36.4%
11
-30.0%
10
98
-59.3%
241
-21.6%
125
9.1%
8.8%
%∆ (qtr)
Q3-2017
$7,800,000
34.9%
$5,783,333
7.3%
%∆ (yr)
Q4-2016
-25.7% $10,500,000
$1,403
-13.3%
$1,618
$4,750,000
-26.9%
$6,500,000
3
0.0%
3
50.0%
167
-46.8%
314
-58.3%
15.3%
PACE
Absorption Rate
-9.0%
$1,542
-54.8% $10,500,000
1.7%
SALES
Closed Sales
INVENTORY
Total Inventory
2 400 11.9%
Miller Samuel Real Estate Appraisers & Consultants 21 West 38th Street, New York, NY 10018 212.768.8100 | millersamuel.com
©2018 Douglas Elliman LLC and Miller Samuel. All worldwide rights reserved. For more information or electronic copies of this report please visit elliman.com/marketreports. Email report author Jonathan J. Miller at jmiller@millersamuel.com with questions or comments. Methodology: http://www.millersamuel.com/research-reports/methodology © 2018 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. IF YOUR PROPERTY IS CURRENTLY LISTED WITH ANOTHER REAL ESTATE BROKER, PLEASE DISREGARD THIS OFFER. IT IS NOT OUR INTENTION TO SOLICIT THE OFFERINGS OF OTHER REAL ESTATE BROKERS. WE COOPERATE WITH THEM FULLY. EQUAL HOUSING OPPORTUNITY.
MARKETING TIME Days on Market
NEGOTIABILITY Listing Discount
2.8% 1.7
mos
14.2% 6.7% 52 0.8%
• Median sales price rose annually for second consecutive quarter • Market share of sales with conventional financing showed significant gain • Marketing time fell sharply despite continued rise in listing inventory The Douglas Elliman Report series is recognized as the industry standard for providing the state of the residential real estate market. The report includes an extensive suite of tools to help readers objectively identify and measure market trends, provide historical context to current information and provide comprehensive analysis of the results.
Appraisal and Consulting Services
$606
Quarterly Survey of Miami Beach/Barrier Islands Sales
%∆ (qtr)
Q3-2017
4.3%
$849,439
%∆ (yr)
Q4-2016
2.3%
$865,603
3.6%
$585
-3.2%
$626
$406,000
1.5%
$400,000
2.8%
$395,000
757
41.2%
536
14.2%
Days on Market (From Last List Date)
73
-49.0%
143
-41.6%
Listing Discount (From Last List Price)
10.0%
Listing Inventory (Active) Absorption Period (Months)
Year-to-Date Average Sales Price (YTD) Average Price per Sq Ft (YTD)
English Median Sales Price (YTD Number of Sales (YTD)
MEDIAN SALES PRICE
663 125
8.9%
9.2%
6,422
8.9%
5,895
6.7%
6,016
25.5
-22.7%
33.0
-6.3%
27.2
Q4-2017
%∆ (qtr)
Q3-2017
%∆ (yr)
Q4-2016
$929,124
N/A
N/A
1.0%
$919,560
$634
N/A
N/A
-2.5%
$650
$400,000
N/A
N/A
-1.2%
$405,000
3,033
N/A
N/A
-3.7%
3,148
MIAMI BEACH/BARRIER ISL ANDS
NUMBER OF SALES
Portugues PREÇO MEDIANO DE VENDAS MIAMI BEACH/BARRIER ISL ANDS NÚMERO DE VENDAS
$500,000
2,000
$500000
2000
$450,000
1,600
$450000
1600
$400,000
1,200
$400000
1200
$350,000
800
$350000
800
$300,000
400
$300000
400
$250,000
0
$250000 3T 13 4T 13 1T 14 2T 14 3T 14 4T 14 1T 15 2T 15 3T 15 1T 16 2T 16 3T 16 4T 16 0
days
• Sales resumed their rising trend after the prior quarter disruption from Hurricane Irma
PREPARED BY MILLER SAMUEL REAL ESTATE
$885,612
Median Sales Price
Q4-2016
Q4-2017
6.8%
Median Sales Price
Q4-2017
Average Sales Price
Number of Sales (Closed)
year-over-year
PRICES
Miami Beach/Barrier Islands Matrix Average Price per Sq Ft
7.5%
%∆ (qtr)
Q4-2017
Average Sales Price
122
CONDO & SINGLE FAMILY
DASHBOARD
Q4-2016
Q4-2017
$1,745,000
Fisher Island Condo Matrix
-41.0%
7.7%
$1,084,300
$752
Median Sales Price Number of Sales (Closed) Days on Market (From Last List Date)
Douglas Elliman Real Estate 1111 Lincoln Road, Suite 805, Miami Beach, FL 33139 305.695.6300 | elliman.com
72
-34.6%
8.6%
Q4-2017
• Price trend indicators declined given low number of sales
the wealth report 2014
-12.6%
South Beach Condo Matrix
Listing Discount (From Last List Price)
FISHER ISLAND
Q4-2016
0.3%
$377 $263,500
MIAMI BEACH/ BARRIER ISLANDS SALES
REPORT
126 7.4%
%∆ (yr)
-4.5% 13.9%
$525,000
Days on Market (From Last List Date)
-82.5%
12.0%
$383,649
$360
Average Sales Price
Listing Discount (From Last List Price)
Listing Discount (From Last List Price)
• Condo price trend indicators declined as sales edged higher
16.7%
$300,000
Q4-2017
Average Sales Price Average Price per Sq Ft
KEY BISCAYNE
11
%∆ (qtr)
• Jump in average sales size skew price trend indicators higher
• Faster marketing time with less negotiability
$939 $3,000,000
$457,214
Days on Market (From Last List Date)
$3,545,455
-50.0%
Q4-2017
Number of Sales (Closed)
Q4-2016
-57.7% -62.1% -90.9%
8
Average Sales Price Median Sales Price
22
$762
%∆ (yr)
-62.5% $4,000,000 -87.5%
North Beach Condo Matrix
• Faster marketing time with less negotiability
• Price trend indicators and sales decreased
1
Listing Discount (From Last List Price)
Average Price per Sq Ft
SOUTH BEACH
-53.3%
$1,500,000
Days on Market (From Last List Date)
Q3-2017
-64.3% $4,196,875
$356
Median Sales Price
• Median sales price edged higher with sales surge
MID-BEACH
%∆ (qtr)
$1,500,000
• Nominal sales activity skewed metrics this quarter
2017
The Elliman Report • Quarterly Survey of Miami Beach/Barrier Islands Residential Sales
MIAMI BEACH ISLANDS
1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17
The Miami Beach housing market rebounded sales. The shift in some sales from the third to strongly after Hurricane Irma's impact last fall the fourth quarter had the effect of overstating with a surge in sales and a rise in two of the the market pace from how it performed. price trendSALES indicators. wereBEACH/BARRIER 757 sales to TheISLANDS absorption rate, the number months MIAMI CONDOS MEDIAN PRICE There NUMBERof OF SALES to close in the fourth quarter, up 14.2% from the sell all inventory at the current rate of sales, $400,000 1,800 prior year quarter and the third quarterly rise in slipped to 25.5 months from 27.2 months in the $362,500 1,350 2017. New pending sales, defined as contracts prior-year quarter. Median sales price rose 2.8% signed within this quarter, surged 16.1% as to $406,000, and average sales price increased $325,000 900 the year ended with an uptick in activity. 2.3% to $885,602 respectively from the prior$287,500 450 The storm had disrupted the trend of rising year quarter. The market share of conventional $250,000 sales in the1Q13 prior quarter, and both closed mortgage financing continued to expand, rising 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 0 and pending activity was pushed to the fourth 3.7% to 32.1% from the year-ago quarter. quarter. Listing inventory rose 6.7% to 6,422 over the same period, outpaced by the rise in
MEDIAN SALES PRICE
MIAMI BEACH/BARRIER IS. SINGLE FAMILY
NUMBER OF SALES
$250.000
450 3T 13
4T 13
PREÇO MEDIANO DE VENDAS
200
$2.000.000 $1.625.000
100
$1.250.000
0
900
$287.500
150
1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17
1.350
$325.000
$1,250,000
$500,000
1.800
$362.500
$1,625,000
50
$500.000
EQUAL HOUSING OPPORTUNITY. © 2016 DOUGLAS ELLIMAN REAL ESTATE.
2T 14
3T 14
4T 14
1T 15
RESIDÊNCIAS SEPARADAS
2T 15
3T 15
0
NÚMERO DE VENDAS 200 150 100 50
3T 13
THE WEALTH REPORT
Our branded publication with Knight Frank profiles the motivations, behaviors and demographics of over 600 wealth managers and 15,000 affluent individuals, helping us identify what will attract them to your property.
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1T 14
$875.000
Now in its 12th year, The Wealth Report is the industry’s leading publication on global prime property markets, wealth distribution and investment sentiment. THE GLOBAL PERSPECTIVE ON PRIME PROPERTY AND WEALTH
NÚMERO DE VENDAS
$400.000
$2,000,000
$875,000
CONDOMÍNIOS
PREÇO MEDIANO DE VENDAS
4T 13
1T 14
2T 14
3T 14
4T 14
1T 15
2T 15
3T 15
0
OUR NETWORK OF REAL ESTATE,
FOCUSED ON YOU Douglas Elliman works in every element of the real estate industry because we understand how each one feeds our core business: bringing buyers to sellers. Each of our divisions helps us qualify buyers we can bring to your property.
OUR DIVISIONS Commercial Sales & Leasing
Relocation
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Development Marketing
YOUR PROPERTY
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DEVELOPMENT
MARKETING Douglas Elliman Development Marketing, a division of Douglas Elliman Real Estate, offers unmatched expertise in sales, leasing, and marketing for new developments throughout New York City, Long Island, Westchester, the Hamptons, South Florida, and California, as well as throughout the United States and internationally. Drawing upon decades of experience and market-specific knowledge, Douglas Elliman Development Marketing offers a multidisciplinary approach that includes comprehensive in-house research, design and product development, marketing, and sales. Through a strategic global alliance with Knight Frank Residential, the world’s largest privatelyowned property consultancy, the company markets properties to audiences in 60 countries.
70
$
BILLION
111 MURRAY
New York, NY
Global development portfolio snapshot 432 PARK
New York, NY
RESIDENCES AT THE WEST HOLLYWOOD EDITION
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Los Angeles, CA
87 PARK
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110 elliman.com
Full-time, dedicated marketing professionals
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COLORADO
575 Madison Avenue New York City, NY 10022 212.891.7000
6326 Northern Boulevard East Norwich, NY 11732 516.624.9000
124 Front Street Greenport, NY 11944 631.477.2220
712 Fifth Avenue, 10th Floor New York City, NY 10019 212.702.4000
520 East Durant Avenue Aspen, CO 81611 970.925.8810
390 Franklin Avenue Franklin Square, NY 11010 516.327.6500
*Development Marketing
10200 Main Road Mattituck, NY 11952 631.298.8000
801 Brickell Avenue, 210 & Lobby Miami, FL 33131 305.728.2444 5555 Biscayne Boulevard, 302 Miami, FL 33137 305.677.5000
130 7th Street Garden City, NY 11530 516.307.9406
THE HAMPTONS
980 Madison Avenue New York City, NY 10021 212.650.4800
WESTSIDE MANHATTAN 1995 Broadway New York City, NY 10023 212.362.9600 2142 Broadway New York City, NY 10023 212.769.2004 2112 Frederick Douglas Boulevard New York City, NY 10026 212.865.1100
DOWNTOWN MANHATTAN 774 Broadway New York City, NY 10003 212.995.5357 137 Waverly Place New York City, NY 10014 212.206.2800 140 Franklin Street New York City, NY 10013 212.965.6000 26 West 17th Street New York City, NY 10011 212.645.4040
BROOKLYN 43 Fifth Avenue Brooklyn, NY 11217 347.844.9162 156 Montague Street Brooklyn, NY 11201 718.780.8100
5066 Sunrise Highway Massapequa Park, NY 11762 516.795.3456 4804 Merrick Road Massapequa, NY 11758 516.798.1353
752 Montauk Highway Montauk, NY 11954 631.668.6565 134 Jessup Avenue Quogue, NY 11959 631.653.6700 138 Main Street Sag Harbor, NY 11963 631.725.0200
12000 Biscayne Boulevard, 100 North Miami, FL 33181 305.400.9507
MIAMI BEACH 1111 Lincoln Road, 805 Miami Beach, FL 33139 305.695.6300 120 Ocean Drive Miami Beach, FL 33139 305.673.4808 1000 South Pointe Drive, 100 Miami Beach, FL 33139 305.695.6007
BAY HARBOR ISLAND
998A Old Country Road Plainview, NY 11803 516.681.2600
70 Jobs Lane Southampton, NY 11968 631.283.4343
AVENTURA
475 Port Washington Boulevard Port Washington, NY 11050 516.883.5200
104 Main Street Westhampton Beach, NY 11978 631.288.6244
1528 Old Northern Boulevard Roslyn, NY 11576 516.621.3555
WESTCHESTER
317 Jackson Avenue Syosset, NY 11791 516.921.2262
402 Main Street, 1 Armonk, NY 10504 914.273.1001 438 Old Post Road Bedford, NY 10506 914.234.4590
124 West Main Street Babylon, NY 11702 631.422.7510
83 Katonah Avenue Katonah, NY 10536 914.232.3700
1772 East Jericho Turnpike Dix Hills, NY 11743 631.499.9191 100 West Main Street East Islip, NY 11730 631.581.8855 300 Main Street East Setauket, NY 11733 631.751.6000
RIVERDALE/BRONX
2410 North Ocean Avenue Farmingville, NY 11738 631.585.8500
3544 Johnson Avenue Riverdale, NY 10463 718.884.5815
164 East Main Street Huntington, NY 11743 631.549.4400
QUEENS
110 Walt Whitman Road Huntington Station, NY 11746 631.549.7401 700 Fort Salonga Road Northport, NY 11768 631.261.6800
47-37 Vernon Boulevard Long Island City, NY 11101 917.386.6164
NORTH MIAMI
1021 Kane Concourse Bay Harbor Islands, FL 33154 305.866.4566
SUFFOLK
36-29 Bell Boulevard Bayside, NY 11361 718.631.8900
2950 SW 27th Avenue, 320 Miami, FL 33133 305.695.6070
2987 Montauk Highway Sagaponack, NY 11962 631.537.0600
2300 Merrick Road Merrick, NY 11566 516.623.4500
325 Court Street Brooklyn, NY 11231 718.522.2929
306A Malcolm X Boulevard Brooklyn, NY 11233 718.840.2100 EQUAL HOUSING OPPORTUNITY.
154 Plandome Road Manhasset, NY 11030 516.627.2800
101 King Street Chappaqua, NY 10514 914.238.3988
1207 Cortelyou Road Brooklyn, NY 11218 718.856.3572
EQUAL HOUSING OPPORTUNITY.
30 West Park Avenue Long Beach, NY 11561 516.432.3400
14 West Montauk Highway Hampton Bays, NY 11946 631.723.2721
192 Hillside Avenue Williston Park, NY 11596 516.746.0440
664 Fulton Street Brooklyn, NY 11217 718.715.7000
© 2016 DOUGLAS ELLIMAN REAL ESTATE.
71 Forest Avenue Locust Valley, NY 11560 516.759.1110
20 Main Street East Hampton, NY 11937 631.329.9400
187 7th Avenue Brooklyn, NY 11215 718.840.2000
280 Metropolitan Avenue Brooklyn, NY 11211 718.486.4400
© 2018 DOUGLAS ELLIMAN REAL ESTATE.
11 Bond Street Great Neck, NY 11021 516.466.2100
2488 Main Street Bridgehampton, NY 11932 631.537.5900
COCONUT GROVE
FIRE ISLAND
150 Main Street Sayville, NY 11782 631.589.8500
Corner of Bayview & Ocean Walks Sayville, NY 11782 631.597.3030
996 Jericho Turnpike Smithtown, NY 11787 631.543.9400
26 Popham Road Scarsdale, NY 10583 914.723.6800
CONNECTICUT 88 Field Point Road Greenwich, CT 06830 203.622.4900
NEW JERSEY 221 River Street Hoboken, NJ 07030 201.721.8610
MASSACHUSETTS WATERFRONT COMMERCIAL WHARF EAST
84 Atlantic Avenue Boston, MA 02210 617.227.6070 BACK BAY | DOWNTOWN BEACON HILL | SOUTH END
20 Park Plaza, Suite 1101 Boston, MA 02116 617.267.3500
18851 NE 29 Avenue Aventura, FL 33180 305.728.2420 18305 Biscayne Boulevard, 205 Aventura, FL 33160 305.695.6030
FORT LAUDERDALE 2100 North Ocean Boulevard, 402 Fort Lauderdale, FL 33305 954.828.1858 1 North Fort Lauderdale Beach Blvd. Fort Lauderdale, FL 33304 954.522.3339 450 East Las Olas Boulevard, 140 Fort Lauderdale, FL 33301 954.874.0740
630 East Hyman Avenue Aspen, CO 81611 970.925.8810 133 Prospector Road Aspen Highlands, CO 81611 970.925.8810 16 Kearns Road Snowmass Village, CO 81615 970.923.4700
CALIFORNIA 150 El Camino Drive Beverly Hills, CA 90212 310.595.3888 9470 Wilshire Boulevard, 120 Beverly Hills, CA 90212 424.202.3200 2600 West Olive Avenue, 5th Floor Burbank, CA 91505 424.203.1800 1905 Calle Barcelona, 230 Carlsbad, CA 92009 760.290.8011 26135 Carmel Rancho Blvd., E105 Carmel, CA 93923 831.667.5140 100 B Avenue, 134 Coronado, CA 92118 619.867.0380 344 Third Street Laguna Beach, CA 92651 949.456.8270 28202 Cabot Road, 510 Laguna Niguel, CA 92677 949.354.0450 11990 San Vicente Boulevard, 100 Los Angeles, CA 90049 424.203.1800 22333 Pacific Coast Highway Malibu, CA 90265 310.975.3870
BOCA RATON
3701 Highland Avenue Manhattan Beach, CA 90266 424.281.7603
444 East Palmetto Park Road Boca Raton, FL 33432 561.245.2635
517 South Myrtle Avenue Monrovia, CA 91016 626.408.7730
DELRAY BEACH
12 Corporate Plaza, 250 Newport Beach, CA 92660 949.270.0440
900 East Atlantic Avenue, 1 Delray Beach, FL 33483 561.278.5570 Mizner Country Club 16104 Mizner Club Drive Delray Beach, FL 33446 561.638.5600
PALM BEACH 340 Royal Poinciana Way, 318 Palm Beach, FL 33480 561.655.8600
WELLINGTON 11199 Polo Club Road Wellington, FL 33414 561.653.6195 10680 W Forest Hill Boulevard, 220 Wellington, FL 33414 561.653.6190
15415 West Sunset Boulevard, 102 Pacific Palisades, CA 90272 310.491.5916 483 North Palm Canyon Drive Palm Springs, CA 92262 760.276.9436 140 South Lake Avenue, 230 Pasadena, CA 91101 626.204.5252 444 Culver Boulevard Playa del Rey, CA 90293 424.251.9660 28441 Highridge Road, 310 Rolling Hills Estates, CA 90274 424.250.8544
SEAPORT | INNOVATION DISTRICT | SOUTH BOSTON
JUPITER
1615 Murray Canyon Road, 110 San Diego, CA 92108 619.363.4038
21B Wormwood Street Boston, MA 02210 617.670.0800
400 US Highway 1, C1 Jupiter, FL 33477 561.653.6100
1255 Coast Village Road, 201B Santa Barbara, CA 93108 805.617.4180
elliman.com elliman.com
YOUR PROPERTY,
OUR PRIORITY
We have more agents, more sales, more reach than any other brokerage. We can bring you more buyers, more exposure and the highest price for your property. Our scale adds value to your property. We already have your buyer’s attention.
© 2016 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
OUR STRENGTHS, YOUR RESULTS.
elliman.com
© 2018 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
YOUR PROPERTY MARKETING PLAN
elliman.com
HOW WE SELL
YOUR PROPERTY Douglas Elliman brings an unparalleled array of resources to work directly with you. We develop the marketing plan that will sell your property the way you want to sell it.
PRELAUNCH
1
TARGETED OUTREACH
Full marketing plan and budget is preparated. Creative development for brochures, professional photography, direct mail, property website, email campaign, etc., begins. If necessary, property is staged.
2 3 4
Word is spread through our sphere of influence (clients, broker network, influencers, etc.). Initial contacts with the press (if applicable) are made.
Website rolls out. Email campaign is launched. PR and social media sources are activated (if applicable).
Š 2016 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
BUZZ CREATION
FULL COURT
elliman.com
All marketing channels are saturated with content about your property. Your property is featured on Elliman.com—and appears across our unmatched syndication of search engines, broker events, print and digital advertising, social media and more.
FINDING YOUR BUYER Technology can make real estate more complex. We simplify the process for you. Douglas Elliman’s proprietary Find Buyers tool uses algorithms and search optimization to funnel the vast network of registered buyers who are looking for property just like yours—and tells us how to reach them.
240,919 Viewed any property in last 60 days
23,471 Total Brooklyn buyers: Viewed any Brooklyn property in last 60 days
8,460 Total 2 Bedroom Brooklyn buyers: Viewed any 2 Bedroom in Brooklyn property in last 60 days
2,583
© 2018 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Total 2 Bedroom Brooklyn buyers: Viewed any 2 Bedroom in Brooklyn property
173
TOTAL TARGE T BUYERS
elliman.com
PRICING
STRATEGIES We use market-tested research to find the right listing price for your property.
PERCENTAGE OF BUYERS WHO WILL VIEW PROPERTY
-10 % -5 % FAIR MARKET VALUE
+5 % +10 % ASKING PRICE IN RELATIONSHIP TO FAIR MARKET VALUE
PERCENTAGE OF PROSPECTIVE PURCHASERS WHO WILL LOOK AT PROPERTY
WHY THIS STRATEGY WORKS Properties
priced at market levels indicate proper appraising, assisting in the buyer’s ability to secure a loan.
ACTIVITY
© 2016 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
More
buyers are attracted, and more serious offers are received.
Marketing
time is shortened, with immediate activity from the moment the property becomes available.
Increased
activity on the property can often cause it to sell at or above asking price.
1
elliman.com
2
3
4
5
NUMBER OF WEEKS
6
7