278 Crows Nest Road | Margaret Harrington

Your Journey, Your Partner

At Douglas Elliman, we understand that real estate is a journey —and that personal relationships built on trust are the key to finding your way home.

Powered by national scale and global reach, with local market expertise and data-driven insights, we are committed to being a trusted partner on your real estate journey.

About Margaret Harrington

Margaret Harrington

Licensed Associate Real Estate Broker

O: 914.232.3700

M: 914.572.7395

margaret.harrington@elliman.com

Margaret Harrington has perfected the little things.

With a well-deserved reputation as a top-producing real estate agent in Westchester and Putnam counties, Margaret has spent more than twenty years studying market dynamics, negotiation, and real estate psychology. She is an expert in the local markets, graciously transacting with a super luxury dream home or a first time buyer.

But that’s not what makes Margaret Harrington an extraordinary real estate agent.

Margaret brings a combination of empathy, kindness, and joy to every deal. She brings a level of positive energy that is truly contagious in order to reduce the stress that often comes with a real estate transaction. In fact, other agents love working with her because her deals are always a win-win. As a result, Margaret is known as much more than a real estate agent.

She is an advocate. An expert. A trusted advisor. A friend.

Margaret’s approach to the real estate industry is so rare because of the years she has trained with Tony Robbins. Previously only one of ten elite coaches, hand-selected by Tony Robbins to represent his world-class coaching team. This is where she honed her skills as a neuro-linguistic programming practitioner with a focus on building rapport and influence. Skills that she brings into her business and her family every day. She lives by a commitment to constant and never ending improvement, especially in today’s rapidly changing marketplace.

And it’s these little and big things that make such a big difference.

What People are Saying About Margaret “

“Margaret worked with us on selling our home and was absolutely wonderful to work with. She got an offer over asking in less than 24 hours - almost unheard of! She was kind and very easy to work with. We highly recommend her!”

- Kristen E.

“Margaret is knowledgeable, delightful, and the most responsive realtor I have ever encountered--she typically gets back to her clients within seconds! I have listed my home with Margaret, and I truly value her guidance. Whether you are a buyer or seller, you can count on her expertise. I can’t recommend her highly enough!” – Andrea G.

“Margaret is a gem! Buying a new home is often quite stressful, but our experience with her was the opposite. It was such a joy to work with her. She has many years of experience in real estate and it shows. Every step of the way she guided us, answered all of our questions and put our minds at ease. She helped us find our dream home and although we never plan on moving we will continue to recommend Margaret to all of our friends and family. She deserves 100 stars but on this app 5 stars is the max. Thank you again Margaret. With sincere appreciation, Samantha and Joseph.” – Joseph G.

“Margaret was helpful every step of the way, facilitating all the details that made the purchase of the house transparent, fair, easy, and well managed. She stayed available for questions for months afterwards, a true blessing for newcomers to the area.” – Tatiana K.

“Margaret is the consummate professional, her knowledge, enthusiasm and willingness to please beyond expectation makes her that one in a million broker! She helped us go through the selling process with ease from pricing, listing and ultimately selling in a matter of months. She was always there 24/7 to answer questions, refer service professionals, offer staging advice and help negotiate final price and “close the deal”. I would highly recommend Margaret, in fact, she helped me find and negotiate my new house purchase. Since then. I have recommended her to several friends who are equally impressed by her super broker power! In a word, my experience with Margaret and the Katonah Douglas Elliman team can only be described as totally amazing!” – Buyer & Seller in Bedford Corners, NY

“I have worked with a number of realtors, but Margaret is by far the most dedicated and professional. It was truly a pleasure working with her. I mostly appreciated her honesty and thoroughness, as well as how quick she would respond to emails/questions.” – Seller in Holmes, NY

“Margaret is wonderful! A true pro and super knowledgeable about the area. She helped us buy a vacation home and showed us the neighborhoods that would be the best fit for what we were looking for as well as homes that worked within our budget and size of our family. She is thoughtful and flexible. I can’t recommend her enough!” – Buyer in Carmel, NY

Brubeck

Bruce Willis Estate | Bedford, NY Sold in 2019

Ron Howard Estate | Armonk & Greenwich*

Tommy Hilfiger Estate | Greenwich, CT* Sold in 2021

Your Agent, Your Advocate

More than a century since we were founded in New York City, we have grown to become one of the largest independent residential real estate brokerages in the nation. We have earned our reputation for excellence and integrity—and we empower our agents to embody those values every day.

Drawing on decades of real estate knowledge and the resources that come with our scale and reach, an Elliman agent is an essential advocate, dedicated to guiding you every step of the way.

Your Network, Your Community

Douglas Elliman agents belong to a network of real estate professionals spanning key markets across the country. They are colleagues, neighbors and members of the communities where they live and work. They promote local businesses, volunteer their time and forge true partnerships to support the causes they care about.

We Are Leaders in Your Market

With deep local expertise, Douglas Elliman knows the market inside and out.

Our exclusive Market Report series is a benchmark for residential market information in the region, providing your agent with the data and insights to help you to make critical and timely decisions.

Our Scale Is Your Strength

With direct access to approximately 6,900 agents in approximately 120 offices in key markets across the country, we have the reach and resources to promote your property from coast to coast.

Our scale enables your agent to leverage a powerful network of referrals and services that puts our national strength to work for you.

Agents Nationwide Direct Access to Approximately 6,900 Billion in Sales $34.4

Partnerships Independent Residential Real Estate Brokerages in the U.S. One of the

We Bring Buyers to Sellers

Douglas Elliman works within every facet of the real estate industry, with visibility and insight into how each one supports our core commitment: connecting buyers with sellers.

Each of our specialized divisions provides high-level buyers that your agent can bring to your property.

We Open a World of Opportunities

Our exclusive partnership with Knight Frank makes us the largest interactive and connected network of prime and super prime residential agents and properties around the world, with the stature and presence that attracts global ultra-high-net-worth buyers.

The annual Douglas Elliman | Knight Frank Wealth Report provides comprehensive and in-depth analysis of the prime properties, major investments, high-net-worth individuals ($1M+) and ultra-high-net-worth individuals ($30M+) at the top tier of global real estate.

Clients Within Our Database

1.5 Million Agents Worldwide

604

25,000 Offices in 58 Countries

15,000

Affluent Individuals Profiled in Our Wealth Report

How We Sell Your Property

Your Story, Your Spotlight

With our industry-leading public relations and innovative marketing expertise, we know how to tell the unique story of your property like no one else can.

We help your agent put your property in the spotlight and set the stage for attracting the right buyer.

Pricing Your Property

With access to real-time regional data and internal insights across the Elliman agent network, your agent will conduct a thorough market analysis and work with you to determine the optimal price and positioning for your property.

PERCENTAGE OF BUYERS WHO WILL VIEW PROPERTY

Asking Price in Relationship to Fair Market Value

Percentage of Prospective Purchasers Who Will Look at Property

WHY THIS STRATEGY WORKS

Properties priced at market levels indicate proper appraising, assisting in the buyer’s ability to secure a loan.

More buyers are attracted, and more serious offers are received.

Marketing time is shortened, with immediate activity from the moment the property becomes available.

Increased activity on the property can often cause it to sell at or above asking price.

Data sourced from Douglas Elliman’s eDeal Database

Preparing For Launch

Our in-house PR and marketing teams work with your agent to prepare a comprehensive, strategy-driven plan for promoting your property.

From premium photography for custom websites and email campaigns to staging your home for live and virtual viewings, we make sure everything is in place to launch your listing.

Spreading the Word Through an Exclusive Network

Through our tight-knit network of Douglas Elliman agents and the vital connections and contacts they’ve built, we preview your listing for a priority audience to match your property with potential buyers.

A Leading Site That Captures Buyer Traffic

With nearly 90 percent of buyers searching for property online, we average more than 10M visitors and 27M page views per year on Elliman.com. Visually stunning and optimized for search, Elliman.com attracts online searchers to your property while syndicating your listing to Wall Street Journal, Zillow, Realtor.com and other sites where buyers browse.

Public Relations Plan for 278 Crows Nest Road

Public Relations

278 CROWS NEST ROAD ROUND TOP, NY

The Douglas Elliman Public Relations approach to obtaining optimal exposure for our exclusive listings is highly targeted, strategic and completely 360. Every plan we produce in support of the properties we sell, and lease consider every aspect of the home including location, price point, design, architecture, provenance and lifestyle. From editorial features in newspapers and magazines and on-television and podcasts of note, to thoughtful, engaging social media campaigns and highly curated events and brand experiences, we work to bring your property to life in a way that elevates the marketing and sales experience in ways unique to Douglas Elliman.

In support of the marketing of 278 Crows Nest Road , the following is a suggested public relations plan. The various press opportunities that follow will be pitched by Douglas Elliman’s Public Relations department for possible exposure. We have strong and ongoing relations with both national and international media outlets and will make the best efforts to present the property for all upcoming opportunities that seem fit.

We present this plan with the recognition that we can only submit the property to the media, not guarantee coverage, as it is ultimately up to the media outlet to make the final decision on what they will publish. However, with Elliman’s strong and well-established press relations, along with our strategic alliance with London-based Knight Frank Residential, the chance of 278 Crows Nest Road , receiving media attention is significant.

Our plan reflects the following, possible opportunities:

Property

Fe a t ur e s

We will begin outreach to a variety of publications such as the below for property feature coverage. This pitch will highlight the most note-worthy qualities of the residence and location.

EDITORIAL

• 6sqft

• Architectural Digest

• Chronogram

• Cottages & Gardens

• Daily Mail

• Dwell

• Elle Décor

• Financial Times

• Forbes

• LoHud

• Lux Exposé

• Mansion Global

• New York Magazine’s Curbed

• New York Post

• Realtor.com

• The Mountains

• The New York Times

• The Real Deal

• The Times Union

• The Wall Street Journal

• Town & Country

Events

With the consent of both listing agent and seller, Douglas Elliman’s Public Relations Department offers high-end luxury brands the opportunity to hold both intimate and high-level events at Douglas Elliman listings. Not only does this opportunity bring potential buyers physically to the property, but it also allows for editorial and social media exposure. In exchange for access to the space, Douglas Elliman requires that the outside party meet a set list of deliverables. The purpose of this opportunity is to physically bring new eyes to the property that wouldn’t necessarily know about it unless they were actively looking.

Social Media

Douglas Elliman’s Public Relations Department has established relationships with top-tier social media accounts and influencers. Through these relationships, we are able to put the property forward for listing feature opportunities, in exchange for tagging and location credit.

Instagram Handles:

@CondeNastProperty

251K Followers

@Decor*

2.2M Followers

@ErikConover

489K Followers

@Houses*

1.8M Followers

@Luxury_Listings

2.6M Followers

@Luxury_Homes

1.3M Followers

*Pay for play opportunity

International

E x p os ure

Through our strategic alliance with London-based Knight Frank Residential, we work closely with their in-house PR team covering 58 countries and 6 continents. As a result, 278 Crows Nest Road will be displayed on Knight Frank’s website and be shared with their database of over 700+ ultra-high net worth clientele.

58 countries

6

continents

Database of over 700+ ultra-high net worth clientele

Westchester and Fairfield Counties #1 for PR Reach

Total reach of articles mentioning brokerage

By The Numbers – Editorial – January 1, 2023 – December 31, 2023

Social Channels That Reach Buyers

With approximately 709,000 users across all platforms and delivering more than 461 million impressions annually, our social media channels reach buyers where they are, drive traffic to our website and give your listing the visibility it deserves.

425K followers INSTAGRAM

@DouglasElliman (Across all of our profiles)

215M impressions 11.3K engagements

FACEBOOK

@DouglasElliman (Across all of our profiles)

121K followers 195M impressions 10.9M engagements

Douglas Elliman Real Estate (Across all of our profiles)

6.5M impressions (Across all of our profiles)

11.7M impressions (Across all of our profiles)

23.4M impressions

17K impressions

(Across all of our profiles)

8.5M impressions (Across all of our profiles)

Advertising That Reaches the Right Audiences

Through our strategic partnerships and longstanding relationships with media outlets, we put your property in all the right places.

Marketing That Makes It Memorable

From our best-in-class email marketing and digital advertising to our richly designed brochures and other print materials, our marketing and creative team puts the power of the Elliman brand behind your property.

— Digital and Print Advertising

— Custom Print and Outdoor Creative

— Custom Email and Social Campaigns

— Open House Events

Elliman Magazine

Virtual Tour

Powerful Tech for Personal Marketing

Using the latest marketing technology and tools, your Douglas Elliman agent acts as a dedicated creative agency of one, with the ability to create and distribute a custom website and digital materials promoting your property.

Your Marketing Plan

Print & Digital Advertising Plan

Your property will be promoted in the following media:

Facebook Boosted Post/Ad

Instagram Story/Post

Google Display Ad | Targeting Brooklyn, Artists

Ad Pro | Facebook & Instagram Targeted Ads

WSJ.com | Featured Placement

Elliman Magazine

NY Post

NY Times Homes - NY Metro edition

Hudson Valley Magazine

Upstate House Magazine

New York Cottages & Gardens | Digital & Print

Serendipity Magazine | Digital & Print

Westchester Magazine

Westchester Magazine Newsletter

Connect Magazine

Window Display Ad | Bedford, Katonah, Scarsdale, Armonk & Brooklyn

All Advertising spread across the length of the listing. All advertising subject to change due to availability or deadline restrictions. Equal substitution will apply.

Your Property, Our Priority

Unequalled experience and expertise

National scale, global reach

An integrated network behind every agent

A personal approach that puts you first

OUR STRENGTHS, YOUR RESULTS