Presenting
6114 Riverview Way Tanglewood Adriana Banks & Benjamin Dougharty
We Put Our National Strength To Work For You
1 of the Largest
Independent Residential Real Estate Brokerages in the US by Sales Volume
7,000+
Agents Nationwide
105
Offices With 7,000 agents and more than 105 offices in key markets across the country—and a reputation as one of the largest independent real estate brokerages in the U.S. by sales volume—we have the scale and resources to promote your listing from coast to coast.
$28.7
Billion In Sales
#1 Brokerage In New York City
We Reach The World’s Wealthiest Buyers
1.5 Million Clients Within Our Database
25,000+
Agents Worldwide
Our international presence spans 60 countries in North America, Europe, Africa and Asia, powered by our enduring alliance with Knight Frank Residential. Through our proprietary Wealth Report, we track global trends and share crucial insights to connect buyers and sellers far and wide. By advertising your property on elliman.com and knightfrank.com, local and international buyers can find and view your property wherever and whenever they want.
600+
Offices In 60 Countries
15,000
Affluent Individuals Profiled In Our Wealth Report
Stunning Masterpieces
An Online Presence Where Buyers Browse With over 87 percent of buyers searching for property online, we average more than 700,000 visitors and 3.6 million page views per month on Elliman.com—and feed your listings to Zillow, Realtor.com and other sites where buyers browse. Douglas Elliman digitally feeds your property to these websites, so your property is placed in front of your buyer: HAR.com
Knight Frank
Trulia
The Wall Street Journal
Zillow
The Real Deal
Realtor.com
The New York Times
Samaki.com
Social Channels That Reach Buyers and Content That Influences Decisions With over 3 billion active users, our social media channels are dedicated to engaging qualified buyers, driving website traffic and putting your property in the right places with 415,000 dedicated followers, 953k+ interactions and 40M+ page views in 2019.* From our video series to our Instagram feeds to the blog posts we publish on the Elliman Insider, we use content to own the conversations that matter and influence buying and selling decisions. We are experts at engaging our online audience with meaningful and relevant content that boosts our brand, builds trust over time and converts prospects into clients.
@DouglasElliman (Across all of our profiles) Followers: 230K Interactions: 692K Page Views: 11.2M
@DouglasElliman (Across all of our profiles) Followers: 105K Interactions: 150K Page Views: 23.6M
@DouglasElliman (Across all of our profiles) Followers: 28K Interactions: 40K Page Views: 5.2M
DouglasEllimanRealEstate (Across all of our profiles) Followers: 56K Interactions: 70K Page Views: 1M
*Propertyspark.com, Sept. 12th, 2018, Data Based on 2019 Engagement. Source: Sprout Social
Douglas Elliman Public Relations With our commanding visibility in the press, dedicated PR events and powerful social media presence, Douglas Elliman is the leading name in real estate news. That means increased exposure for your property and unmatched access to buyers worldwide.
40.4 Billion
Total potential reach of all articles that mentioned Douglas Elliman
$374
Total ad value equivalent of all news content that mentioned Douglas Elliman
15,700+
Total number of online press articles that mentioned Douglas Elliman. That is almost 423 articles per work week, or 60 articles a day.
2019 Data provided by Meltwater.
Our Presence and Reach When it comes to selling your home, exposure is key. To that end, Douglas Elliman does more than anyone else out there. Our public relations department is quantifiably the best in the business by all measures, including reach, article volume, ad value and share of voice. Employing one of the largest in-house PR teams in real estate, Elliman is the only major brokerage with a dedicated, full-time Texas-based public relations expert. What this means for you is simple. Your home is more likely to be seen across a broader spectrum of potential interested buyers. Our proven content-based strategies, which dominate local, regional, national and international media, help to create the opportunities that lead to your most optimal conditions for sale.
Total Potential Reach of All Articles that Mentioned Douglas Elliman Brokerage
Douglas Elliman Sotheby’s Compass
By The Numbers – Editorial - January 1, 2019 – December 31, 2019
Advertising Opportunities
Long-lasting relationships with key media partners make us experts at placing your property in all the right outlets.
Regional Print
National Print
Wall Street Journal
Digital
Houston Business Journal
The Aspen Times
Los Angeles Times
Culture Map
Houston Chronicle
CondĂŠ Nast Publications
Long Island Pulse
City Book
Cottages & Gardens
Houston Business Journal
Modern Luxury
Domino
Paper City
Elliman Magazine
Houston Community
Financial Times
Homes and Land
Greenwich Magazine
Buzz Magazine
Hearst Publications
Stamford Advocate
Modern Luxury Publications
Surface
New York Magazine
Ocean Drive Magazine Variety
Purist Magazine The Boston Globe The Hollywood Reporter The New York Post The New York Times
Luxe New York Magazine New York Post New York Times The Real Deal
Vogue Wall Street Journal
HAR Adwerx FT.com and FT Property Gallery Hearst Brands MansionGlobal.com Realtor.com Trulia.com YouTube Zillow.com Channel 2 Facebook Instagram
Information that Buyers and Sellers Trust
Thought leaders turn to us for critical information and analysis. When they trust us that much, buyers and sellers do, too.
Exclusive Market Reports Produced in conjunction with Jonathan Miller, CEO of Miller Samuel, our market report series is the benchmark for residential real estate market information. Each report provides an analysis of price and sales trends along with insights about historical and emerging market trends.
The Wealth Report Now in its 14th year, The Wealth Report is the industry’s leading publication on global prime property markets, wealth distribution and investment sentiment. Our branded publication with Knight Frank profiles the motivations, behaviors and demographics of 620 respondents representing $3.9 trillion of client wealth, helping us identify what will a ract them to your property.
We Are Where Our Clients Are Houston Woodlands Dallas Austin The Hamptons Malibu Beverly Hills Long Island Palm Beach Manhattan Aspen Miami Westchester Greenwich
Douglas Elliman Office Locations NEW YORK EASTSIDE MANHATTAN 575 Madison Avenue New York City, NY 10022 212.891.7000 575 Madison Avenue, 3rd Floor New York, NY 10022 212.350.8500 712 Fifth Avenue, 10th Floor New York City, NY 10019 212.702.4000 *Development Marketing 205 East 42nd Street, 6th Floor New York, NY 10017 212.692.6111 980 Madison Avenue New York City, NY 10021 212.650.4800 WESTSIDE MANHATTAN 1995 Broadway New York City, NY 10023 212.362.9600 2142 Broadway New York City, NY 10023 212.769.2004 2112 Frederick Douglass Boulevard
New York City, NY 10026 212.865.1100
DOWNTOWN MANHATTAN 774 Broadway New York City, NY 10003 212.995.5357 936 Broadway New York City, NY 10010 212.598.3199 137 Waverly Place New York City, NY 10014 212.206.2800 140 Franklin Street New York City, NY 10013 212.965.6000 111 Fifth Avenue New York City, NY 10003 212.645.4040 690 Washington Street New York City, NY 10014 212.352.3400 BROOKLYN 43 Fifth Avenue Brooklyn, NY 11217 347.844.9162 190 Fifth Avenue Brooklyn, NY 11217 718.230.3201 156 Montague Street Brooklyn, NY 11201 718.780.8100 187 7th Avenue Brooklyn, NY 11215 718.840.2000 237 Smith Street Brooklyn, NY 11231 718.522.2929
2503 Avenue U Brooklyn, NY 11229 718.840.2100
2410 North Ocean Avenue Farmingville, NY 11738 631.585.8500
RIVERDALE/BRONX
164 East Main Street Huntington, NY 11743 631.549.4400
3544 Johnson Avenue Riverdale, NY 10463 718.884.5815 QUEENS 36-29 Bell Boulevard Bayside, NY 11361 718.631.8900 47-37 Vernon Boulevard Long Island City, NY 11101 917.386.6164 NASSAU 390 Franklin Avenue Franklin Square, NY 11010 516.327.6500 130 7th Street Garden City, NY 11530 516.307.9406 11 Bond Street Great Neck, NY 11021 516.466.2100 71 Forest Avenue Locust Valley, NY 11560 516.759.0400 30 West Park Avenue Long Beach, NY 11561 516.432.3400 154 Plandome Road Manhasset, NY 11030 516.627.2800 5066 Sunrise Highway Massapequa Park, NY 11762 516.795.3456 2300 Merrick Road Merrick, NY 11566 516.623.4500 1700 Lakeville Road New Hyde Park, NY 11040 516.746.0440 998A Old Country Road Plainview, NY 11803 516.681.2600 475 Port Washington Boulevard
Port Washington, NY 11050 516.883.5200
1528 Old Northern Boulevard Roslyn, NY 11576 516.621.3555 263 Sea Cliff Avenue Sea Cliff, NY 11579 516.669.3600 317 Jackson Avenue Syosset, NY 11791 516.921.2262 SUFFOLK 124 West Main Street Babylon, NY 11702 631.422.7510
280 Metropolitan Avenue Brooklyn, NY 11211 718.486.4400
1772 East Jericho Turnpike Dix Hills, NY 11743 631.499.9191 *Commercial
664 Fulton Street Brooklyn, NY 11217 718.715.7000
100 West Main Street East Islip, NY 11730 631.581.8855
1410 Cortelyou Road Brooklyn, NY 11226 718.856.3572
300 Main Street East Setauket, NY 11733 631.751.6000
110 Walt Whitman Road, Ste 106 Huntington Station, NY 11746 631.549.7401 *Long Island Corporate 937 Bayview Walk, PO Box 48 Ocean Beach, NY 11770 631.583.0010 150 Main Street Sayville, NY 11782 631.589.8500 200 West Main Street Smithtown, NY 11787 631.543.9400 NORTH FORK 124 Front Street Greenport, NY 11944 631.477.2220 10200 Main Road Mattituck, NY 11952 631.298.8000 THE HAMPTONS 2488 Main Street Bridgehampton, NY 11932 631.537.5900 20 Main Street East Hampton, NY 11937 631.329.9400 14 West Montauk Highway Hampton Bays, NY 11946 631.723.2721 134 Jessup Avenue Quogue, NY 11959 631.653.6700
MASSACHUSETTS 20 Park Plaza, Suite 820 Boston, MA 02116 617.267.3500
FLORIDA AVENTURA 18851 NE 29 Avenue, 108 Aventura, FL 33180 305.728.2420 BAY HARBOR ISLANDS 1021 Kane Concourse Bay Harbor Islands, FL 33154 305.866.4566 BOCA RATON 444 East Palmetto Park Road Boca Raton, FL 33432 561.245.2635 307 S.E. Mizner Blvd Boca Raton, FL 33432 561.245.2634 COCONUT GROVE 3059 Grand Avenue #340 Miami, FL 33133 305.695.6070 3221 SW 27th Avenue Miami, FL 33133 305.695.6056 CORAL GABLES 1515 Sunset Drive, 10 Coral Gables, FL 33143 305.695.6060 DELRAY BEACH 900 East Atlantic Avenue, 1 Delray Beach, FL 33483 561.278.5570 FORT LAUDERDALE
10680 Forest Hill Boulevard, 220 Wellington, FL 33414 561.653.6195 ST. PETERSBURG 100 Beach Drive NE, 102 St. Petersburg, FL 33701 727.698.5708
COLORADO 520 East Durant Avenue Aspen, CO 81611 970.925.8810 630 East Hyman Avenue Aspen, CO 81611 970.925.8810 16 Kearns Road Snowmass Village, CO 81615 970.923.4700
CALIFORNIA 150 El Camino Drive, 150 Beverly Hills, CA 90212 310.595.3888 1033 B Avenue, 303 Coronado, CA 92118 619.867.0380 344 Third Street Laguna Beach, CA 92651 949.456.8270 28202 Cabot Road, 510 Laguna Niguel, CA 92677 949.354.0450 103 S. Robertson Boulevard Los Angeles, CA 90048 310.819.3250 11990 San Vicente Boulevard, 100
Los Angeles, CA 90049 424.203.1800
22333 Pacific Coast Highway, 100
138 Main Street Sag Harbor, NY 11963 631.725.0200
450 East Las Olas Boulevard, 140
Malibu, CA 90265 310.975.3870
70 Jobs Lane Southampton, NY 11968 631.283.4343
2100 North Ocean Boulevard, 402
3701 Highland Avenue, 200 Manhattan Beach, CA 90266 424.281.7603
104 Main Street Westhampton Beach, NY 11978 631.288.6244
1 North Fort Lauderdale Beach Blvd.
517 South Myrtle Avenue Monrovia, CA 91016 626.408.7730
99 The Plaza Montauk, NY 11954 631.668.6565
JUPITER
12 Corporate Plaza, 250 Newport Beach, CA 92660 949.270.0440
400 South US Highway 1, C1 Jupiter, FL 33477 561.653.6100
70 S Lake Avenue, 1020 Pasadena, CA 91101 626.204.5252
402 Main Street, 1 Armonk, NY 10504 914.273.1001 438 Old Post Road Bedford, NY 10506 914.234.4590 83 Katonah Avenue Katonah, NY 10536 914.232.3700 26 Popham Road Scarsdale, NY 10583 914.723.6800
MIAMI
1615 Murray Canyon Road, 110 San Diego, CA 92108 619.363.4038
NEW JERSEY
PALM BEACH
221 River Street Hoboken, NJ 07030 201.721.8610
340 Royal Poinciana Way, M302
CONNECTICUT
WELLINGTON
88 Field Point Road Greenwich, CT 06830 203.622.4900
13501 South Shore Blvd, Suite 102
WESTCHESTER
Fort Lauderdale, FL 33301 954.874.0740
Fort Lauderdale, FL 33305 954.828.1858
Fort Lauderdale, FL 33304 954.522.3339
5555 Biscayne Boulevard, 302 Miami, FL 33137 305.677.5000 MIAMI BEACH 1111 Lincoln Road, 805 Miami Beach, FL 33139 305.695.6300 120 Ocean Drive, 110 Miami Beach, FL 33139 305.695.6075
Palm Beach, FL 33480 561.655.8600
Wellington, FL 33414 561.653.6195
TEXAS HOUSTON 2001 Kirby Drive, 600 Houston, TX 77019 281.652.5588 9595 Six Pines Bld 8, Level 2, Suite 8210 The Woodlands, TX 77380 281.652.5588 AUSTIN 500 West 2nd Street, Suite 1900 Austin, TX 78701 512.866.3795 DALLAS 100 Crescent Ct., Suite 700 Dallas, TX 75201 469.273.1431
Marketing Plan 6114 Riverview Way
DOUGLAS ELLIMAN SUPER PRIME | 031620
Tanglewood
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
OU R H E R ITAG E / WITH HIS VISIONARY APPROACH, DOUGLAS L. ELLIMAN T R A N S F O R M E D R E A L E S TAT E I N TO A T R U E P R O F E S S I O N .
1911
In 1911, Douglas L. Elliman and his brother, Roland, opened Douglas L. Elliman & Company at 421 Madison Avenue. The company was founded on Elliman’s vision that New Yorkers would shift their preference for traditional homes to favor luxury apartments that were both sold and managed by comprehensive real estate companies instead.
1914
2003
Under its new leadership, the firm maintained and built upon the powerful Elliman legacy to expand into new markets, including Manhattan, Brooklyn, Queens, Long Island (including the Hamptons and North Fork), Westchester and Putnam Counties, South Florida, and abroad. In addition, Douglas Elliman now offers a comprehensive suite of services to meet our customers’ every need.
Notable Transaction Lease of the F.W. Vanderbilt House at 40th Street and Fifth Avenue.
DOUGLAS ELLIMAN SUPER PRIME | 031620
1912
Elliman pioneered the residential preference of affluent Manhattanites from their private townhomes to luxury apartments―with his 1912 rental to celebrity senator, Elihu Root. By placing a high-profile individual at 998 Fifth Avenue, one of New York City’s first luxury apartment buildings, he paved the way for other wealthy New Yorkers to quickly follow suit.
1922
Notable Transaction Lease of the Roosevelt Hotel, a New York City landmark.
2017
Douglas Elliman strategically expands our West Coast presence to include 21 offices throughout California.
2019
Douglas Elliman continues its expansion into Texas.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
MARKE T ING PL A N OVE RV IE W / MARKETING WILL BE FOCUSED TO REACH THE RIGHT BUYERS AND ACHIEVE THE HIGHEST POSSIBLE PRICE.
1 . H O S T A S P E C I A L E V E N T TO G E N E R AT E AT T E N T I O N Â A N D P R E S S A special event will be done in collaboration with a strategic partner with their VIP clients. An example would be Patek Philippe. An estimate of 75 people will be personally invited to each event. Partnering with a major designer / company to host an event would be an effective tool to gain additional press and really highlight and aggrandize the property. Curated Open House 1x a Month. 2 . L E V E R A G E B E S T- I N - C L A S S M A R K E T I N G T O O L S For buyers to consider this a very special property, it needs to be marketed that way. The photography, floorplan and property brochures must be something very special that elevates the property in the eyes of buyers. FLOOR PLAN | The floor plan will be graphically enhanced to show the livability of the home. BROCHURE | Your property collateral will have hard-back cover and digital brochure. CALL-OUT CARDS | Placed throughout the property to highlight important features of the home. VIDEO OF THE HOME | A professional property video will be created for your property to provide potential buyers the vision and inspiration behind the design of the home. We will describe in detail the level of details and thought that went into the home. Distribution of the video will be through Elliman and Knight Franks website and social media channels. VIDEO OF THE BUILDER, ARCHITECT, INTERIOR DESIGNER | A professional video segment on the Builder,
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Architect, Interior Designer (if new construction) will be created for your property. VIRTUAL STAGING | If home is vacant. THESIS ON PRICE | A full thesis report on the pricing of the home will be provided. NEIGHBORHOOD RESEARCH REPORT | A full report on the neighborhood will be provided.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
MARKE T ING PL A N OVE RV IE W / CONTINUED
TEXT MESSAGING MARKETING | Will be sent to SOI and Brokers list. ELLIMAN MAGAZINE | Your home will a featured property in upcoming issue of Elliman Magazine and will also be polybagged with Architectural Digest exposing your home to the most affluent consumers. SEO & PPC | A Search Engine Optimization and Pay Per Click campaign will be launched to drive people to the listing website page. ELLIMAN.com | Will be a featured property on Elliman.com and also will be featured on the Elliman website carousel. 3. WORLDWIDE NETWORK OF A-LIST BROKERS Residential brokers are largely unaware that the property is available. Elliman has built excellent relationships with residential brokers across the U.S., from New York to Los Angeles, and even abroad. We are in communication with brokers in London, Dubai, and Beijing. We will reach out directly to the brokers who are most likely to have the buyer for this property. We will establish ambassadors in LA and NYC. These ambassadors will promote the home through their sphere of influence and market the home on their platforms.
4 . L A U N C H D I G I TA L C A M PA I G N W I T H E X T E N S I V E R E A C H Elliman’s award-winning website ensures that its listings are seen first.
5. KNIGHT FRANK
DOUGLAS ELLIMAN SUPER PRIME | 031620
Elliman’s relationship with Knight Frank allows us to market significant properties in over 60 countries and reach a database of over 700 billionaires. The property will be displayed on KnightFrank.us, which receives 1M visitors per month.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
MARKE T ING PL A N OVE RV IE W / CONTINUED
6. GEO-FENCING We will draw more leads with geo-fencing, a location-based mobile advertising technique that allows Realtors to target an audience that enters the setup region. In this digital era of smartphones, geo-fencing will prove to be an invaluable tool.
7. H O U S T O N B U S I N E S S J O U R N A L | H O M E O F T H E D A Y | J U N E 2 0 2 0 Digital listing for 30 days. Home of the Day is a unique multi-platform opportunity to showcase high-end properties to high-end users.
8. ADVERTISING A comprehensive advertising plan will include WSJ.com, Mansion Global and
DOUGLAS ELLIMAN SUPER PRIME | 031620
Financial Times.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
DOUGLA S E L L IM A N ’ S EXC LU SIV E BE N E F ITS / Upon launch, your property be prominently featured on Elliman.com homepage carousel for two weeks. There were over 9.9M visits to elliman.com in 2019, making the homepage carousel one of the most coveted pieces of digital real estate.
WEB EXPOSURE
Douglas Elliman has the broadest exposure on the web. We place your property in front of its buyer. In collaboration with one of the best search engine optimization (SEO) firms in the world, we work to ensure that
DOUGLAS ELLIMAN SUPER PRIME | 031620
Elliman listings are seen first.
of all home buyers
95%
730,000 average visitors
3.6M+
search online
per month
per month
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
page views
PROMOTION V IA SOC IA L M E DIA / Your property will be promoted on Douglas Elliman’s Facebook and Instagram pages, capitalizing on our powerful following. @DouglasElliman key results in 2019:
DOUGLAS ELLIMAN SUPER PRIME | 031620
• 291.6K followers
• 30.6M impressions
• 974.4K engagements
• 311.2K clicks
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
EMA IL M A R KE T ING / Targeted email campaigns distributed to our vast client
DOUGLAS ELLIMAN SUPER PRIME | 031620
database drive qualified buyers to your property.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
IM PAC TF U L PHOTO G R A PH Y / Expert real estate photographers will be commissioned to shoot high resolution images of the home, interior and exteriors. These photographs will be enhanced to highlight the appearance of your property at its best. The photos will be used in every type of marketing material, but most importantly, they will be
DOUGLAS ELLIMAN SUPER PRIME | 031620
displayed on the Elliman website.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
VI DEO G R A PHY & VI RT UA L TOU R / Video is now king when it comes to content. Douglas Elliman works with several highly regarded video production companies that can create an incredible video that features the residence itself, aerial footage as well as neighborhood footage. In addition, Elliman’s Marketing Team includes a Director of Photography and Video to ensure that the video is of the highest quality and will result in maximum impact. In addition, A virtual tour,
DOUGLAS ELLIMAN SUPER PRIME | 031620
complete with professional narration and call-outs will be created to showcase the nuances of your home.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
PROPERT Y BROC H U R E S / Douglas Elliman’s design team will produce exquisitely designed print and digital high-end custom brochures that will highlight the property. Our collateral materials are beautifully, artfully narrated and gorgeously produced to appear to target buyers and showcase the property’s exceptional features. These will be distributed to a high-profile luxury market via DE offices across the county, as well as all agents with
DOUGLAS ELLIMAN SUPER PRIME | 031620
relevant luxury property listings.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
OPEN HOU S E S & SPEC IA L E V E N TS / Special preview events and open houses can be held to showcase your property to the top agents and buyers in the community. We will host a catered broker preview for the top agents who represent buyers and sellers who are interested in Manhattan and more specifically, this high end and type of property. This will be a very special opportunity to showcase the property to the brokerage before showing it publicly.
OPE N HOU S E 6130 INWOOD DRIVE
DOUGLAS ELLIMAN SUPER PRIME | 031620
Sunday, October 11th | 2:00 PM - 4:00 PM
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
DOUGLA S E L L IMA N PU BLIC RPUBLIC E L AT ION S DOUGLAS ELLIMAN RELATIONS s ’ eby h t o S BYTHE TH EssN U M BE R S BY mpaNUMBERS Co E DA National / Brokerage Comparison of Total Reach.
20.3B
40.4B
© 2020 DOUGLAS ELLIMAN REAL ESTATE.
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EQUAL HOUSING OPPORTUNITY.
28.3B
B s n o i s s e r p m I
TOTAL POTENTIAL REACH OF ALL ARTICLES THAT MENTIONED THE BROKERAGE. By the Numbers - Editorial - January 1, 2019 - December 31, 2019
elliman.com
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
POWER OF THE PRESS /
DOUGLAS ELLIMAN PUBLIC RELATIONS
BY THE NUMBERS
Public relations is one of the most valuable and trusted brand-building communications tactics available at Douglas Elliman. Through our on-staff publicists, we actively field and seek out media opportunities for Douglas Elliman with unprecedented success.
A National Brokerage Comparison of Press Mentions, Consumer Reach and Ad Value Year over year in 2019, Douglas Elliman more than doubled its potential reach of over 40 billion people and equivalent advertising value of over $370 million.
© 2020 DOUGLAS ELLIMAN REAL ESTATE.
DOUGLAS ELLIMAN SUPER PRIME | 031620
EQUAL HOUSING OPPORTUNITY.
#EllimanInTheNews
Total Reach
Total Articles
Total Ad Value
Total potential reach of all articles that mentioned the real estate firm.
Total number of online press articles that mentioned the real estate firm.
Total ad value equivalent of all news content that mentioned the real estate firm.
40.4B
15.7K
$374M
28.3B
16K
$262M
20.3B
23K
$188M
By The Numbers – Editorial - January 1, 2019 – December 31, 2019
elliman.com 2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
IN THE NEWS /
DOUGLAS ELLIMAN SUPER PRIME | 031620
6sqft
Houston Modern Luxury
American Luxury
issuu.com
Architectural Digest
KDHamptons
Bangkok Post
Los Angeles Business Journal
Behind The Hedges
Luxury Listing NYC
Bisnow
Luxury Listings NYC
Blau Journal
Mansion Global
Business Insider
Market Watch
Business Insider (Markets Insider)
Markets Insider
Business Insider España
money.cnn.com
The Buzz
Morningstar
CityBizList
MSN Money
CityBook
My San Antonio
CityReality
New York Post
cityroom.com
News Time
CNBC
nyrej.com
Community Impact
Observer
Connecticut Post
OFF THE MRKT
Cottages & Gardens
PaperCity
Crossroads Today
PR Newswire
Curbed
PROFILE NYC
Curbed Hamptons
PUBLICATION
Curbed New York
Quest Magazine
Curbed NY
Real Estate Weekly
Daily News
Realtor.com
Dezeen
Seeking Alpha
Editor At Large
South Florida Business Journal
Financial Times
The Architect’s Newspaper
Forbes
The Jewish Voice
Fox 5 New York
The New York Times
Galerie Magazine
The Real Deal
GQ UK
The Wall Street Journal
HAR.com
Trulia Blog
Haute Residence
TVA Nouvelles
High Rise Life
Wall Street Journal
Honey Homes
Washington Business Journal
Houston Business Journal
WRAL
Houston Chronicle
Yahoo! Finance
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
PROPOSE D PU BL IC RE L AT ION S PL AN / In support of the marketing and sale of your property, the following is a suggested public relations plan. The various press, social media, photoshoot and event opportunities below will be pitched by Douglas Elliman’s Public Relations Department for possible exposure. We have strong and ongoing relations with both national and international outlets and will make the best efforts to present the property for all upcoming opportunities that seem fit. We present this plan with the recognition that we can only submit the property to the medie, not guarantee coverage, as it is ultimately up to the editor to make the final decision. However, with Elliman’s strong and wellestablished press relations along with our strategic alliance with London-based Knight Frank Residential, the chance of your property receiving media attention is significant.
P R O P E R T Y F E AT U R E S We will begin outreach to a variety of publications such as the below for property feature coverage. This pitch
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will highlight the most note-worthy qualities of the residence and location.
• 6sqft
• Forbes
•
NBC Open House
• ALEXA
• Galerie
•
New York Post
• BrickUnderground
•
Harper’s Bazaar
• PaperCity
•
Broker Pulse
•
Haute Living
• Pursuitist
•
Business Insider
•
Haute Residence
•
•
CBS Living Large
•
House Beautiful
• Realtor.com
• CityBook
•
Houston Business Journal
•
Robb Report
• Curbed
•
Houston Chronicle
•
The Wall Street Journal
• Departures
•
Lux Exposè
•
Town & Country
• DuJour
• Luxatic
•
Unique Homes
• Dwell
•
Luxury Daily
• Variety
•
Elle Décor
•
Mansion Global
• Veranda
•
Financial Times
•
Modern Luxury
Real Estate Weekly
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
PROPOSE D PU BL IC RE L AT ION S PL AN /
I N T E R N AT I O N A L E X P O S U R E : Through our strategic alliance with London-based Knight Frank Residential, we work closely with their in-house PR team covering 60 countries and 6 continents. As a result, your property will be displayed on Knight Frank’s website and be shared with their database of over 700+ ultra-high net worth clientele.
SOCIAL MEDIA: Douglas Elliman’s Public Relations Department has established relationships with top-tier social media accounts and influencers. Through these relationships, we are able to put your property, for photoshoot and listing feature opportunities, in exchange for appropriate tagging and listing credit.
EDITORIAL PHOTO & VIDEO SHOOTS: Douglas Elliman’s Public Relations Department works directly with creative directors and photographers from high-profile fashion and lifestyle publications to provide beautiful listings as backdrop for editorial photoshoots. Through this relationship, we are able to put your property, forward for these types of opportunities. In exchange for the location, the listing is credited within the publication.
EVENTS: With the consent of both seller and agent, Douglas Elliman’s Public Relations offers high-end luxury brands and individuals the opportunity to hold events at our listings. Through established and on-going relationships, we are constantly working with top-tier fashion and lifestyle companies to put together both intimate and highlevel activations. Not only does this opportunity bring potential buyers to the space physically, but it allows for
DOUGLAS ELLIMAN SUPER PRIME | 031620
pre-event coverage, real-time event coverage (via social media) and post-event coverage.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
YOU ONLY GET ONE CHANCE TO MAKE
BI LL IONS OF FIRST IMPRESSIONS /
DOUGLAS ELLIMAN SUPER PRIME | 031620
DOUGLAS ELLIMAN HAS THE BROADEST EXPOSURE ON THE WEB. W E P L AC E YO U R P RO P E RT Y I N F RO N T O F I TS B U Y E R .
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
WE DELIVER THE
INTER NAT IONA L BU YE R / W E AT T R A C T T H E M O S T Q U A L I F I E D B U Y E R S F R O M A L L O V E R T H E W O R L D. D O U G L AS E L L I M A N ’ S A L L I A N C E W I T H K N I G H T F R A N K R E S I D E N T I A L A L LO W S U S TO C O N N E C T YO U TO T H E R I G H T B U Y E R , N O M AT T E R W H E R E T H E Y L I V E .
523
United Kingdom 2,210 people 85 offices 3 countries
OFFICES
IN
Continental Europe 1,330 people 80 offices 16 countries
60
Asia Pacific 7,740 people 147 offices 15 countries
DATABASE OF
700+
BILLIONAIRES
COUNTRIES
21,500
OVER
DOUGLAS ELLIMAN SUPER PRIME | 031620
The Americas 12,025 people 273 offices 15 countries
Africa 680 people 24 offices 10 countries
The Middle East 50 people 3 offices 2 countries
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
PEOPLE
I NFOR MAT ION BU YER S & S E L L E R S T RU ST / T H O U G H T L E A D E R S T U R N T O U S F O R C R I T I C A L I N F O R M A T I O N A N D A N A LY S I S . W H E N T H E Y T R U S T U S T H AT M U C H , B U Y E R S A N D S E L L E R S D O TO O.
EXCLUSIVE MARKET REPORTS Produced in conjunction with Jonathan Miller, CEO of Miller Samuel, our market report series is the benchmark for residential real estate market information. Each report provides an analysis of price and sales trends along with insights about historical and emerging market trends.
the wealth report 2014
THE WEALTH REPORT Now in its 13th year, The Wealth Report is the industry’s leading publication on global prime property markets, wealth distribution and investment sentiment.
DOUGLAS ELLIMAN SUPER PRIME | 031620
THE GLOBAL PERSPECTIVE ON PRIME PROPERTY AND WEALTH
Our branded publication with Knight Frank profiles the motivations, behaviors and demographics of over 600 wealth managers and 15,000 affluent individuals, helping us identify what will attract them to your property.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
OUR N ETWOR K OF R E AL E STAT E ,
FOCUSED ON YOU / D O U G L A S E L L I M A N W O R K S W I T H I N E V E R Y FA C E T O F T H E R E A L E S TAT E I N D U S T R Y B E C A U S E W E U N D E R S TA N D H O W E A C H O N E F E E D S O U R C O R E BUSINESS: BRINGING BUYERS TO SELLERS. EACH OF OUR DIVISIONS H E L P S U S Q U A L I F Y B U Y E R S W E C A N B R I N G T O Y O U R P R O P E R T Y.
OUR DIVISIONS
Commercial Sales & Leasing
Relocation Development Marketing
Sports & Entertainment
Residential Sales
DE Title Services
Residential Leasing
DOUGLAS ELLIMAN SUPER PRIME | 031620
Global Markets
Property Management
YOUR PROPERTY
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
HOW W E S E L L YOU R PROPE RT Y / D O U G L A S E L L I M A N B R I N G S A N U N P A R A L L E L E D A R R AY O F R E S O U R C E S T O W O R K D I R E C T LY W I T H Y O U . W E D E V E LO P T H E M A R K E T I N G P L A N T H AT W I L L S E L L Y O U R P R O P E R T Y T H E W AY Y O U W A N T T O S E L L I T.
PRELAUNCH
1 2 3
Full marketing plan and budget is prepared. Creative development for brochures, professional photography, direct mail, property website, email campaign, etc., begins. If necessary, property is staged.
Word is spread through our sphere of influence (clients, broker network, influencers, etc.). Initial contacts with the press (if applicable) are made.
TARGETED OUTREACH
BUZZ
DOUGLAS ELLIMAN SUPER PRIME | 031620
CREATION
FULL COURT
Website rolls out. Email campaign is launched. PR and social media sources are activated (if applicable).
4
All marketing channels are saturated with content about your property. Your property is featured on Elliman.com—and appears across our unmatched syndication of search engines, broker events, print and digital advertising, social media and more.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
YOUR PROPE RTY,
OUR PRIORITY /
We have more agents, more sales, and more reach than any other brokerage. We can bring you more buyers, more exposure and the highest price for your property. Our scale adds value to your property. We already have your buyer’s attention.
DOUGLAS ELLIMAN SUPER PRIME | 031620
OUR STRENGTHS, YOUR RESULTS.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
Listings as of 08/13/20 at 1:26 pm
Single-Family
505 Brown Saddle Street 5451 Longmont Drive 5304 Shady River Drive 5111 Huckleberry Circle
86544491 58517146 39871454 77953667
Averages:
Maximums:
Minimums:
Medians:
Tanglewood Sec 05 Tanglewood Tanglewood Pine Shadows Briardale
Subdivision Tanglewood
Averages:
Maximums:
Minimums:
Medians:
Tanglewood Sec 08
Subdivision Tanglewood
No No Yes Yes
No
Pool No
No
Pool Yes
4 6 6 4 5 4 6 5
4 4 5 4
5
4 5 4 4
4
2 2 2 2
2
3 2 4 3
4
2 2 3 2
2 2 2 2
2
3 2 3 3
3 3 3 3
2
FB HB # Gar 5 3 3
5 5 5 5
5 5 5 5
BR 4
5
FB HB # Gar 5 2 2
5
BR 5
2011 2005 2017 2011
2017
7,333 4,668 9,446 7,240
4,668 9,446 7,508 7,783
6,874
2011 2007 2014 2011
2014 2007 2008 2007
2013
Bld SqFt Yr Blt 7,158 2014
7,437 7,222 7,651 7,437
7,651
Bld SqFt Yr Blt 7,222 2005
$2,695,000 $2,595,000 $2,795,000 $2,695,000
14,934 12,465 16,200 14,713
15,400 16,200 15,900 14,468
$2,775,000 $2,500,000 $3,199,000 $2,807,333
$2,595,000 $2,999,999 $2,900,000 $3,199,000
Lot SF List Price 13,845 $2,500,000 12,465 $2,650,000
14,727 11,603 17,850 14,727
17,850 $2,795,000
Lot SF List Price 11,603 $2,595,000
595 3 1,187 595
$385.88 $317.59 $555.91 $400.92
$555.91 $317.59 $386.25 $411.02
$385.51
246 6 1,379 387
6 *405 *204 *287
40
LP/SqFt CDOM $349.26 *1,379
$362.32 $359.32 $365.31 $362.32
$365.31 *1,187
LP/SqFt CDOM $359.32 3
11/15/19 05/29/20 02/20/20 06/24/20
Cls Date 12/05/19 06/15/20
$2,575,000 $2,400,000 $2,850,000 $2,613,483
$2,525,000 $2,625,000 $2,780,900 $2,850,000
Sold Price $2,400,000 $2,500,000
$364.94 $277.90 $540.92 $375.73
$540.92 $277.90 $370.39 $366.18
$335.29 $363.69
Information is believed to be accurate but is not guaranteed
Copyright: Houston Association of REALTORS© 2020 All rights reserved.
95.12 87.50 97.30 93.35
97.30 87.50 95.89 89.09
96.00 94.34
SP/SqFt SP/LP%
This represents an estimated sale price for this property. It is not the same as the opinion of value in an appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal Practice.
6
5307 Cedar Creek Drive
35519095
# LISTINGS:
Address 5325 Lynbrook Drive
MLS # 17765853
Sold Properties
2
5683 Longmont Drive
28629106
# LISTINGS:
Address 6018 Stones Throw Road
MLS # 61144353
Active Properties
'77057*', '77056*' Current Price is 2000000 to 3300000 Year Built is 2000 to 2019
Property Type is 'Single-Family' Status is one of 'Active', 'Option Pending', 'Pend Cont to Show', 'Pending' Status is 'Sold' Status Contractual Search Date is 08/13/2020 to 05/01/2019 Zip Code is like
Prepared By: Adriana Banks
Comparative Market Analysis
List Price Sold Price Adj. Sold Price LP/SF SP/SF Adj. SP/SF
Min $2,500,000 $2,400,000 $2,400,000 $317.59 $277.90 $277.90
Max $3,199,000 $2,850,000 $2,850,000 $555.91 $540.92 $540.92
Quick Statistics ( 8 Listings Total ) Average $2,779,250 $2,613,483 $2,613,483 $391.27 $375.73 $375.73
Median $2,722,500 $2,575,000 $2,575,000 $375.41 $364.94 $364.94
Listings as of 08/13/20 at 1:26 pm
Information is believed to be accurate but is not guaranteed
Copyright: Houston Association of REALTORSŠ 2020 All rights reserved.
This represents an estimated sale price for this property. It is not the same as the opinion of value in an appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal Practice.
Prepared By: Adriana Banks
Comparative Market Analysis
Matrix
8/13/20, 1:08 PM
6114 Riverview Way
Cumulative Days On Market (CDOM): 841 Current Listing Days On Market (DOM): 746
MLS# 79895477 Agent cbabin cbabin cbabin cbabin cbabin
Office NANP01 NANP01 NANP01 NANP01 NANP01
MLS# 90350390 Agent jsudhoff jsudhoff
Office SUDH01 SUDH01
MLS# 69192435 Agent jsudhoff bickley bickley
Office SUDH01 SUDH01 SUDH01
MLS# 57870878 Agent bickley bickley
Office SUDH01 SUDH01
MLS# 97175962 Agent bickley bickley bickley
Office SUDH01 SUDH01 SUDH01
MLS# 57362058 Agent bickley bickley bickley
Office SUDH01 SUDH01 SUDH01
MLS# 65089572 Agent bickley bickley
Office SUDH01 SUDH01
MLS# 38253647 Agent STEPHENX STEPHENX
Office DGTY01 DGTY01
MLS# 15853510 Agent STEPHENX STEPHENX
Office DGTY01 DGTY01
Single-Family Field Status Status Status Status Status
Change Info ACT->WITH EXP->ACT WITH->EXP ACT->WITH ->ACT
Change Type Withdrawn Back On Market Expired Withdrawn New Listing
Price $2,990,000 $2,990,000 $2,990,000 $2,990,000 $2,990,000
Date 10/26/2019 09/24/2019 09/22/2019 09/05/2019 05/22/2019
DOM 138 106 106 106 0
Change Type Terminated New Listing
Price Date $2,999,000 02/04/2019 $2,999,000 01/14/2019
DOM 18 0
Change Type Terminated Price Decrease New Listing
Price Date $2,999,000 01/14/2019 $2,999,000 12/11/2018 $3,195,000 10/02/2018
DOM 103 70 0
Change Type Terminated New Listing
Price Date $3,195,000 10/02/2018 $3,195,000 05/09/2018
DOM 145 0
Change Type Terminated Price Decrease New Listing
Price Date $2,999,000 12/26/2017 $2,999,000 12/04/2017 $3,195,000 11/27/2017
DOM 29 7 0
Change Type Terminated Price Decrease New Listing
Price Date $3,195,000 11/27/2017 $3,195,000 10/02/2017 $3,325,000 08/07/2017
DOM 111 56 1
Change Type Terminated New Listing
Price Date $3,325,000 08/07/2017 $3,325,000 04/27/2017
DOM 102 1
Change Type Expired New Listing
Price Date $3,490,000 01/01/2017 $3,490,000 07/01/2016
DOM 184 1
Change Type Expired Price Decrease
Price Date $3,490,000 07/01/2016 $3,490,000 03/01/2016
DOM 746 624
Single-Family Field Status Status
Change Info ACT->TERM ->ACT
Single-Family Field Status ListPrice Status
Change Info ACT->TERM $3,195,000->$2,999,000 ->ACT
Single-Family Field Status Status
Change Info ACT->TERM ->ACT
Single-Family Field Status ListPrice Status
Change Info ACT->TERM $3,195,000->$2,999,000 ->ACT
Single-Family Field Status ListPrice STATUS
Change Info ACT->TERM $3,325,000->$3,195,000 ->ACT
Single-Family Field STATUS STATUS
Change Info ACT->TERM ->ACT
Single-Family Field STATUS STATUS
Change Info ACT->EXP ->ACT
Single-Family Field STATUS ListPrice
Change Info ACT->EXP $3,590,000->$3,490,000
https://matrix.harmls.com/Matrix/Public/DisplayITQPopup.aspx?ii…=&params=52%20Mjc2ODc2OA))&exk=a46678be6747d3a30f6434e34a880f10
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Matrix
STEPHENX STEPHENX STEPHENX STEPHENX STEPHENX STEPHENX
8/13/20, 1:08 PM
DGTY01 DGTY01 DGTY01 DGTY01 DGTY01 DGTY01
MLS# 83118034 Agent BBALDWIN BBALDWIN
ListPrice STATUS STATUS ListPrice ListPrice STATUS
$3,890,000->$3,590,000 EXP->ACT ACT->EXP $3,975,000->$3,890,000 $4,295,000->$3,975,000 ->ACT
Price Decrease Back On Market Expired Price Decrease Price Decrease New Listing
$3,590,000 $3,890,000 $3,890,000 $3,890,000 $3,975,000 $4,295,000
01/08/2016 01/01/2016 01/01/2016 10/05/2015 02/09/2015 06/16/2014
571 564 564 476 238 1
Change Info ACT->TERM ->ACT
Change Type Terminated New Listing
Price Date $4,495,000 06/11/2014 $4,495,000 03/07/2014
DOM 96 1
Price Date $1,110,000 10/28/2013 $1,199,000 10/23/2013 $1,199,000 09/30/2013
DOM 18 18 18
$1,199,000 09/12/2013 $1,199,000 08/24/2013
19 1
Single-Family
Office BLVD01 BLVD01
MLS# 62332264
Field STATUS STATUS Lots
Agent DWPLATT DWPLATT DWPLATT
Office BLVD01 BLVD01 BLVD01
Field STATUS STATUS STATUS
Change Info PEND->CLOSD PSHO->PEND OP->PSHO
DWPLATT MGrein
BLVD01 MYCR01
STATUS STATUS
ACT->OP ->ACT
Change Type Sold Pending Pending Continue to Show Option Pending New Listing
Change Info ACT->CLOSD ->ACT
Change Type Sold New Listing
Price Date $14,500 09/05/2019 $15,000 09/05/2019
DOM 0 0
Change Info ACT->CLOSD ->ACT
Change Type Sold New Listing
Price Date $14,167 01/15/2019 $17,000 12/11/2018
DOM 21 0
Change Info PEND->CLOSD ACT->PEND ->ACT
Change Type Sold Pending New Listing
Price Date $17,000 01/08/2018 $17,000 12/26/2017 $17,000 10/31/2017
DOM 56 56 1
MLS# 31239012 Agent fishback cbabin
Rental
Office WMWS01 NANP01
MLS# 40010647 Agent HMADDEN bickley
Rental
Office WOLF01 SUDH01
MLS# 87074815 Agent bickley bickley bickley
Field Status Status
Field Status Status Rental
Office SUDH01 SUDH01 SUDH01
Prepared By: Adriana Banks
Field Status Status STATUS
Data Not Verified/Guaranteed by MLS Obtain Signed HAR Broker Notice to Buyer Form
Date: 08/13/2020 1:05 PM
Copyright 2020 Houston Realtors Information Service, Inc. All Rights Reserved. Users are Responsible for Verifying All Information for Total Accuracy.
https://matrix.harmls.com/Matrix/Public/DisplayITQPopup.aspx?ii…=&params=52%20Mjc2ODc2OA))&exk=a46678be6747d3a30f6434e34a880f10
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