Development Presentation

Page 1

Ashton Towers BACK BAY

Who We Are

We’re Knowledgeable

Our years of experience helping both buyers and sellers have helped us find a sweet spot between strategy and data and insight and instinct. While most strive to work smart not hard — we do both.

We’re Innovative

Exercising persistent curiosity can reveal more than one way to get to the right place. Being highly adaptable, boundlessly resourceful, and wildly inventive doesn’t hurt either.

We’re Relentless

We love what we do. We get up every morning ready to get to work. We invest, we compete, we grind. We don’t believe in luck — results come from the hard work you put in.

We’re Connected

Boston’s a historic city – we have history here too. We’ve lived in the neighborhoods, we’ve made lifelong friends, we’ve built a successful business through our networks. This is home. There’s no place we’d rather be.

We’re Authentic

‘Real’ is a hard word to describe — but you know it when you see it. Human. Personable. Trustworthy. Telling it like it is isn’t always the easiest way, but it’s the only way we know.

We’re Caring

This business isn’t all steel, marble, and wood. It’s mostly about people. And nothing means more to as than our family, our friends, our business partners – and the city we love.

#1 TEAM IN MASSACHUSETTS #8 TEAM NATIONWIDE $400M CLOSED/UAG IN 2022 | |

Buying or selling a home is much more than a real estate transaction — more times than not, it’s a life-changing experience. That’s why we’re relentless about sharing our expertise, leveraging our vast network, and tapping into our deep knowledge of Boston (and beyond) to help make that experience a pleasurable one. Our mission is to elevate the art of buying and selling homes through strategic partnership, collaboration, and innovation — and to build relationships that last far beyond today’s deal. We believe our success, and the success of those we work with, is predicated on our core principles of hard work, loyalty, and authenticity. We love the work we do, we love the city we call home, and we’d love to work with you.

Who We Are

Who We Are

When you list with us, the first thing we do is find out what makes your home unique. We firmly believe the key to selling a property quickly, and for top market value, is to tell a remarkable story about it. We use all the talent and resources at our disposal to showcase what makes your house a home — from the most prominent feature to the smallest detail. Beautiful photography, eye-popping video, and compelling copy from our dedicated in-house marketing team, all come together to make your property shine. But that’s just the beginning.

Who We Are

We then combine this art of storytelling with the science of finding the right buyer. Utilizing demographic and geographic insights and market data, we develop a profile for buyers looking for homes like yours (in neighborhoods like yours) and create interest by activating our vast network through a number of channels including social media, press opportunities, the multiple listing service (MLS), Top Agent Network (TAN), and our international market partner, Knight Frank.

Lastly, we build out a comprehensive marketing plan, powered by our datacentric approach, to help get the unique story of your home in front of those uniquely positioned to buy it.

And we do it all, using a collaborative approach — where we’re relentlessly active, highly engaged, and completely available — like 24/7 available.

Because that’s what it takes to sell a home in today’s market, and that’s what it takes to be the best at what you do.

Who We Are

Photography

Our talented photographer will shoot breathtaking, high-res images of your property — beautifully highlighting every feature of your home.

Video

Partnering with the best videographers and drone pilots in the industry helps us produce best-in-class video showcases of your home — inside and out.

Professional Brochures and Website

Our in-house team will design a suite of callateral to share at showings and broker events — and build your property its own custom website.

Social Media

The driving force behind most real estate marketing today, our active, engaged, and ever growing social media audience of 300K+ is our lifeblood.

Public Relations and Broker Events

Commanding visibility in the press via DE’s best-in-class PR team and gaining exposure through events and programming are just two more ways we create a buzz around your property.

Your Project Team

TONY DETTORE DIRECTOR, MARKETING DIRECTOR, OPERATIONS MANNY SARKIS KELSI GOTAUCO REAL ESTATE ADVISOR CHRIS PARNELL

MANNY SARKIS

Manuel (Manny) Sarkis, who, along with his brother George, is a co-founder of Douglas Elliman’s award-winning The Sarkis Team. Serving as the team’s Chief Operating Officer, Manny has spent more than 10 years as a top Boston real estate agent and offers his clients an almost encyclopedic knowledge of the market ranging from the unique features of the city’s diverse neighborhoods to valuable insights about Boston’s surrounding suburban towns.

Manny has grown his career by maintaining a strong network of prominent individuals (both in and outside of the real estate industry), and – most importantly – by providing his clients with an unparalleled level of service. “I have built an extensive network in Boston and throughout Massachusetts that benefits all my clients. My goal is to be their real estate advisor for life.”

A native of Boston, Manny earned a Masters Degree in Accounting from UMass Amherst. Self-described as “data and numbers driven,” Manny is a student of the market and provides his clients with sound insights based on historic trends, current data, and factors impacting value - thereby helping them to make informed decisions.

Manny resides in Newton with his wife and their two young daughters. When he is not working, he enjoys exploring Greater Boston’s fantastic restaurant scene and relaxing at his weekend home on Mount Cranmore in North Conway, New Hampshire.

#1
in
| #8
the
Pinnacle Award 2022 — Top 4% of Agents Company Wide | Elliman
and Entertainment Division
Douglas Elliman Team
Boston
Douglas Elliman Team in
Nation
Sports
O: 617.267.3500 M: 781.801.0610
& COO
Manuel.Sarkis@Elliman.com CO-FOUNDER

Kelsi Gotauco has a varied background and diverse work experience: from nursing and health care to nutrition and fitness. The theme that links them? Her genuine interest in helping people.

Kelsi brings that to her career in real estate and has been rewarded with impressive success. Now, as an associate with the highly-acclaimed Sarkis Team at Douglas Elliman, Kelsi looks to take her passion for working with people and helping them achieve their objectives to the next exciting new level.

Kelsi launched her career in real estate at a start-up brokerage company in Boston, where she leveraged the small size of the firm to her benefit. Working closely with buyers, sellers, investors, and developers, she had a hands-on role in every deal, learning the processes – and the nuances – from the start to the close. She also gained valuable market knowledge and insights about all the unique Boston neighborhoods, as well as the outlying communities including Chelsea, Everett, and Winthrop.

Kelsi has a keen eye for property value and her finger on the pulse of the rapidly changing Greater Boston marketplace. She is directed by her client’s best interests, always going above and beyond the “typical” duties and responsibilities of a real estate agent. The consummate professional, she is proactive, well-informed, communicative, and readily available. Her goal is to be a trusted and dependable advisor and to provide the best possible experience for her clients – which she has done time and time again. A steady stream of repeat clients and referrals and glowing testimonials tell the story.

“Kelsi had a very positive attitude and was very professional. When I wanted to see a new batch of places, she was very quick and efficient about getting an agenda worked up for me to see them. At the end of the day, I ended up purchasing a home that I am very happy about, and Kelsi was a vital part of making that happen.”

#1 Douglas Elliman Team in Boston | #8 Douglas Elliman Team in the Nation Pinnacle Award 2022 — Top 4% of Agents Company Wide | Elliman Sports and Entertainment Division
O: 617.267.3500 M: 401.688.2879 Kelsi.Gotauco@Elliman.com REAL ESTATE ADVISOR
KELSI GOTAUCO

Chris.Parnell@Elliman.com

Chris Parnell joined The Sarkis Team at Douglas Elliman in June of 2022 as the Director of Operations. He comes with 18 years of real estate experience throughout the greater Boston area. Chris graduated from Cornell University with a Bachelor’s Degree in Business Management and Applied Economics in 2001 and received his MBA from Curry College in 2021.

He started as a sales agent in 2004 and went on to become a co-founder and managing partner of a boutique luxury real estate brokerage in 2008. After years on the front

line of real estate sales, Chris is now leveraging his vast knowledge of the real estate market and deep understanding of business to take The Sarkis Team to the next level.

Chris lives in the Boston suburb of Dedham where he enjoys spending time with his wife and kids, working out, fishing, and skiing.

#1 Douglas Elliman Team in Boston | #8 Douglas Elliman Team in the Nation Pinnacle Award 2022 — Top 4% of Agents Company Wide | Elliman Sports and Entertainment Division
CHRIS PARNELL
O: 617.267.3500 M: 617.792.4554
OF OPERATIONS
DIRECTOR

TONY DETTORE

O: 617.267.3500

M: 617.529.0592

Tony.Dettore@Elliman.com

As Director of Marketing and Creative for the high-profile Sarkis Team at Douglas Elliman, Tony oversees The Sarkis Team brand and its marketing efforts. Tony’s 20+ years of ad agency experience building brands and leading awardwinning creative teams gives him a unique perspective on how original content and storytelling can take a buyer beyond the listing.

Whether directing a visually-arresting property video, creating interesting, timely, and relevant social media posts, or developing a marketing campaign that brings one of our amazing Boston neighborhoods to life, Tony finds the right voice and style to entertain, engage, and inform.

Tony’s bold creative vision, penchant for collaboration, and relentless approach to creative problem-solving will help position The Sarkis Team as a best-in-class marketer and innovator in the space. “While our ultimate goal is to deliver a pleasurable and profitable real estate transaction, the work we do is really about people. Storytelling, in big and small ways, is a great way to reveal the human side of real estate.”

A long-time resident of the North End, Tony enjoys traveling, cooking, and spending time with friends and family.

#1 Douglas Elliman Team in Boston | #8 Douglas Elliman Team in the Nation Pinnacle Award 2022 — Top 4% of Agents Company Wide | Elliman Sports and Entertainment Division
DIRECTOR OF MARKETING & CREATIVE

THE PARKER BOSTON

THEATER DISTRICT

The Parker is a luxury condominium building in the Theater District, featuring 168 articulately designed studios, one bedroom, and two-bedroom penthouse residences. Centrally located, it offers a 24-hour concierge with speakeasy-inspired indoor and outdoor amenities by Zarifi Design.

Residences feature a clean design with unexpected details such as sculptural floor-to-ceiling windows and wide-plank white oak flooring. The kitchen boasts a custom Italian marble backsplash with brass finishes and a rich color palette combining materials and textures to create a sleek, dynamic aesthetic. Each layout is efficiently designed to cater to the modern city dweller and offers residents an exclusive lifestyle.

Amenities include a cocktail lounge, billiards room, private screening room, co-working space and are rounded out by a state-of-the-art fitness center and a roof deck perched atop Boston Common with spectacular views of the Back Bay, sunsets over the Charles River, and Financial District.

Studios from 455-579 sf One Bedrooms from 511-655 sf Two Bedrooms from 1,041-1,268 sf 22 Stories | 168 Units

49 MELCHER FORT POINT

Exciting and rare opportunity to be among the very first owners of this brick and beam industrial style condo building in the most sought after location in all of Fort Point! These open concept, one bedroom units offer 12+ foot ceiling heights, exposed brick walls, original wood beam ceilings and factory sized windows, letting in ample natural light. A living area large enough to include living, dining and desk, with ample closet space. These homes come complete with in-unit washer/dryer, a brand new kitchen appliance package, and elevator access.

A true industrial style property steps from many of Boston’s best restaurants and cafes, walkable to Financial District, Theater District, Midtown, Seaport, South Boston, Waterfront, and South End, and just a 5 minute walk to South Station where you can access the Red Line which extends into Cambridge, Amtrak trains to NYC and DC, and commuter rail.

Tucked away from but still close enough to the hustle and bustle of the Seaport this location has it all!

One Bedrooms from 702-915 sf 5 Stories | 24 Units

TAFT HILL ROSLINDALE

Introducing 11 Taft Hill Terrace in Roslindale Village — 16 new-development luxury condominiums comprised of one-, two- and three-bedroom units. Roslindale Square, known for its deep-rooted history as a streetcar suburb of Boston, offers dozens of restaurants, shops, and cafés while still having a neighborhood feel. Enjoy the convenience of public transportation that’s just a stone’s throw away, with the Roslindale Village train station adjacent to the property and the Forest Hills station (with T, commuter rail, and bus service) just 1.5 miles away — a commuter’s dream. Also found nearby: Target, a Boston Public Library, the Arnold Arboretum, and much more.

One Bedrooms from 786-1,144 sf

Two Bedrooms from 998-1,404 sf

1,343 sf

Three Bedrooms
4 Stories | 16 Units

COSMOPOLITAN SOUTH END

Exciting and rare opportunity to be among the very first owners of this brick and beam industrial style condo building in the most sought after location in all of Fort Point! These open concept, one bedroom units offer 12+ foot ceiling heights, exposed brick walls, original wood beam ceilings and factory sized windows, letting in ample natural light. A living area large enough to include living, dining and desk, with ample closet space. These homes come complete with in-unit washer/dryer, a brand new kitchen appliance package, and elevator access.

A true industrial style property steps from many of Boston’s best restaurants and cafes, walkable to Financial District, Theater District, Midtown, Seaport, South Boston, Waterfront, and South End, and just a 5 minute walk to South Station where you can access the Red Line which extends into Cambridge, Amtrak trains to NYC and DC, and commuter rail.

Tucked away from but still close enough to the hustle and bustle of the Seaport this location has it all!

One Bedrooms from 702-915 sf 5 Stories | 24 Units THE

1055 CAMBRIDGE CAMBRIDGE

Introducing 11 Taft Hill Terrace in Roslindale Village — 16 new-development luxury condominiums comprised of one-, two- and three-bedroom units. Roslindale Square, known for its deep-rooted history as a streetcar suburb of Boston, offers dozens of restaurants, shops, and cafés while still having a neighborhood feel. Enjoy the convenience of public transportation that’s just a stone’s throw away, with the Roslindale Village train station adjacent to the property and the Forest Hills station (with T, commuter rail, and bus service) just 1.5 miles away — a commuter’s dream. Also found nearby: Target, a Boston Public Library, the Arnold Arboretum, and much more.

One Bedrooms from 786-1,144 sf Two Bedrooms from 998-1,404 sf Three Bedrooms 1,343 sf

INMAN SQUARE
4 Stories | 16 Units

DEVELOPMENT MARKETING

The Douglas Elliman Development Marketing team delivers highly-specialized marketing, sales, and leasing expertise for new developments in New York, New Jersey, South Florida, California, Massachusetts, and Texas as well as overseas markets. In addition to our regional expertise, our new development team offers unparalleled insight driven by real-time market intelligence provided by our team of skilled brokerage professionals.

real
$87
28,500
in global new development portfolio
estate professionals
Billion
REACH THROUGH SOCIAL MEDIA
6,100 followers
176,000 followers
followers Reach of more than 100K across team — plus 400K from Douglas Elliman and Knight Frank. GEORGE SARKIS 21K KELSI GOTAUCO 16.7K MANNY SARKIS 13.3K KAITLIN MILONE 1K SOFIA BIKOS 2K ROY BAHNAM 9.8K JOHNNY HATEM 6K ARIELLE DAWKINS 4K EMILY FARRAR 2K STEPHEN CONNOLLY 5.8K MEGAN FRANCESE XK TONY DETTORE 2.4K CHRIS PARNELL 1K ALEX SANCHEZ 5K CASSANDRA SVOLIS 3.4K VICTORIA NASUTI 12.5K NICOLE CONNOLLY 2.7K
DOUGLAS ELLIMAN 223,000 followers DOUGLAS ELLIMAN MA 3,150 followers
@THESARKISTEAM
KNIGHT FRANK
KNIGHT FRANK USA 3,200

With approximately 500,000 users across its platforms and delivering more than 50 million impressions annually — Douglas Elliman amplifies our reach by connecting with buyers where they are and giving your listing the visibility it deserves.

INSTAGRAM

FACEBOOK

@DouglasElliman (Across all channels)
@DouglasElliman (Across all channels)
TWITTER @DouglasElliman (Across all channels)
© 2023 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.
THROUGH DE SOCIAL CHANNELS 230K 692K 11.2M followers interactions page views 105K 150K 23.6M followers
page views 56K 70K 1M followers interactions page views 28K 40K 5.2M followers interactions page views
LINKEDIN Douglas Elliman Real Estate (Across all channels)
REACH
iinteractions

With over 7,000 agents and more than 100 offices in key markets across the country, we have the reach, resources, and strategic partnerships to promote your property from coast to coast.

Our scale and standing as one of the largest independent residential real estate brokerages in the United States enables us to leverage a powerful network of referrals and services that puts our national strength to work for you.

Located in New York City 1 Brokerage $51.2B in sales Across the country 7,000+ agents OUR SCALE IS OUR
© 2023 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.
STRENGTH

SUPPORT FROM COAST TO COAST

105 DOUGLAS ELLIMAN OFFICES IN KEY LUXURY MARKETS
Colorado Connecticut Florida Massachusetts New Jersey New York Texas
California

GLOBAL REACH THROUGH KNIGHT FRANK

Our exclusive partnership with Knight Frank makes us the world’s largest privately-owned global property network, with the stature and presence that attracts buyers from around the world.

The annual Douglas Elliman | Knight Frank Wealth Report provides comprehensive and in-depth analysis of the prime properties, major investments, high-net-worth individuals ($1M+), and ultra-high-net-worth individuals ($30M+) at the top tier of global real estate.

Clients Within Our Database 1.5 Million Agents Worldwide 28,500 Offices in 60 Countries 595 Affluent Individuals Profiled in Our Wealth Report 15,000
© 2023 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.

THE POWER OF THE PRESS

With commanding visibility in the press, dedicated events, and a powerful social media presence, Douglas Elliman is the leading name in real estate news and communications. That means increased exposure for your property and unmatched access to buyers worldwide. Douglas Elliman’s public relations team is the best in the business, by all measures, and the most prominent real estate voice in publications including The New York Times, The Wall Street Journal, and Financial Times — to name a few.

ARTICLES

Total potential reach of all articles that mentioned Douglas Elliman.

Sotheby’s 20.3B

40.4B

Compass

Total ad value equivalent of all news content that mentioned Douglas Elliman.

Total number of online press articles that mentioned Douglas Elliman. That is almost 423 articles per work week, or 60 articles a day.

Sotheby’s $188M

15,700
By The Numbers – Editorial – January 1, 2019 – December 31, 2019
40.4B
+ $374M
15.7K
Total number of articles mentioning brokerage: 16K
Sotheby’s 23K
Total ad value of all news press mentions: $374M Compass $262M
AD VALUE
Total reach of articles mentioning brokerage:
REACH Compass 28.3B

Facebook

Instagram

Boston

BostonMagazine.com

Wall

Boston

AND DIGITAL MEDIA PLACEMENTS Your property will be promoted in the following media:
PRINT
Boosted Post/Ad | March 11th
Story/Post | March 20th
Homes | March 28th
Newsletter | April 1st
Street Journal | April 5th
Globe Spring Home Issue | April 5th
Magazine | April 12th
Magazine | April 16th
Homes | May 10th
Global Luxury Spring Issue | May 12th
Magazine Spring Issue | May 18th All Advertising spread across the length of the listing. All advertising subject to change due to availability or deadline restrictions. Equal substitution will apply.
Globe
Boston
Boston
Mansions
Elliman
CUSTOM MARKETING PLAN The following will be included: Property Photos and Floorplans Property and Lifestyle Videos Property Website Broker Reveal Event On-site Signage Staging of a Model Unit Public Relations Opportunities Print and Digital Placements (see previous page) Marketing mix spread across the length of the listing. All marketing subject to change. Equal substitution will apply.

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.