El Paso County Strategic Communications & Engagement Plan - Draft

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El PASO COUNTY, COLORADO

STRATEGIC COMMUNI & ENGAGE

Public communication is a strategic process that builds mutually beneficial relationships between organizations and the public. Building solid relationships with individuals, businesses, the military, and organizations within our community is vital to the success of County communications.

El Paso County Communications is committed to communicating transparent, accurate, timely information in accessible and engaging ways The County's communication plan engages with the public and allows for mutual understanding and collaboration

Communications are distributed through various mediums and tools, including print, web, digital newsletters, social media, electronic marquees, and alert systems El Paso County works closely with local print and broadcast news media outlets to deliver timely information about County government, programs, and events efficiently and proactively

El Paso County is committed to communicating transparent, accurate, timely information in accessible and engaging ways.
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El Paso County provides crucial services to all residents regardless of association.
TABLE OF CONTENTS Core Values 04. Communication Tools & Outreach 10. Areas of Focus 06. Media Points of Contact 12. Target Audiences 08. Key Performance Indicators 14. Key Communicators 09. Community Survey Results 15.

LOW TAXES - LOW COSTS

Our community prefers low taxes and limited government that focuses on providing essential and cost-effective public services.

WHAT WE STAND FOR

QUALITY PUBLIC SERVICES

To consistently deliver highquality services, we standardize, innovate, measure, remove waste, continually improve, collaborate, and tell our story.

PURPOSE VISION

El Paso County will be a trusted regional leader known for excellence in county service delivery.

TRUST THROUGH TRANSPARENCY

We build trust by transparently publishing data and analytics on our finances, the condition of our infrastructure, and our progress towards our strategic objectives.

We provide essential public services to the Pikes Peak Region in support of our residents, businesses, and communities, enhancing the freedom for all to thrive.

EL PASO COUNTY, COLORADO
W W W . E L P A S O C O . C O M

EL PASO COUNTY, COLORADO

OUR CORE VALUES

SERVICE FOCUSED ACCOUNTABLE TRANSPARENT

We make a difference in our community by serving the residents of El Paso County.

We are responsive to community needs. We are good stewards of County resources.

We are open, honest, and respectful in our work and communication.

TRUSTWORTHY COLLABORATIVE

We foster a county government that works for all. We inspire employees to passionately give their best while leveraging community partnerships for the meaningful benefit of our residents.

We listen to our community and act with honesty and respect in our interactions with co-workers and those we serve. We adhere to laws, policies, procedures, and professional standards.

W W W . E L P A S O C O . C O M

AREAS OF FOCUS

CRISIS COMMUNICATION

Disseminate information to address a crisis that impacts residents or El Paso County's reputation.

02

COMMUNITY ENGAGEMENT

Intentional interaction with El Paso County residents and regional, state, and federal stakeholders.

INTERNAL COMMUNICATIONS

Information dissemination within the El Paso County organizational structure through various forms including verbal, written, and digital.

MARKETING & BRANDING

Connecting internal and external stakeholder to the core values and strategic mission of El Paso County through the accurate representation of the El Paso County logos and marks.

EL PASO COUNTY | STRATEGIC COMMUNICATION & ENGAGEMENT PLAN PAGE 06
01
03
04

MEDIA RELATIONS

PUBLIC AFFAIRS

Engaging regional, state, and federal stakeholders in an effective collaboration to benefit the residents and community as a whole within El Paso County.

Collaborating with all media outlets for the purpose of informing residents of El Paso County's mission, policies, and services to the Pikes Peak Region. 07

PUBLIC INFORMATION

Transparent and accountable communication of El Paso County values, mission, policies, and procedures through various platforms to the public at large.

PUBLIC RELATIONS

Implementing practical and collaborative communication practices to build mutually beneficial relationships with residents and regional, state, and federal stakeholders.

09

STRATEGIC COMMUNICATIONS

Committment to consistent, systematic planning and execution of internal and external commmunication regarding information and promotion of El Paso County services.

EL PASO COUNTY | STRATEGIC COMMUNICATION & ENGAGEMENT PLAN PAGE 07
06
05
08

TARGET AUDIENCES

EXTERNAL AUDIENCES

Residents

Business Leaders

Businesses

Neighborhood Organizations

Media

Emergency Response Organizations

School Districts

Educational Organizations

Community Partners

Nonprofits

Regional Governments (Cities, Towns)

State and Federal Legislators

Military Installations

Developers

Visitors

Tourists

Prospective Residents

INTERNAL AUDIENCES

Elected Officials

Employees

Boards & Committees

Volunteers

Building

EL PASO COUNTY | STRATEGIC COMMUNICATION & ENGAGEMENT PLAN PAGE 08
solid relationships within our community is vital to the success of County communications.
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KEY COMMUNICATORS

Anyone representing El Paso County government in an official capacity shall be a responsible communicator for the County. The success of this strategy is contingent upon the cooperation and participation of all El Paso County elected and appointed officials and their employees. Image can be readily undermined by irresponsible information dissemination.

EL PASO COUNTY COMMUNICATIONS TEAM

Chairman of the El Paso County Board

Members of the El Paso County Board

County Administrator

Elected Officials

Appointed Officials

El Paso County Communications Department

County Department Public Information Officers

All other designated staff of the above offices and departments

EL PASO COUNTY | STRATEGIC COMMUNICATION & ENGAGEMENT PLAN PAGE 09

COMMUNCATION TOOLS & OUTREACH

TOOLS

All staff messaging

County Broadcast Channel

Crisis Communications (OEM)

Emergency Preparedness Exercises

External Newsletter - The Courier

Internal Newsletter - Connections

Media Relations

Meeting Support

Marketing Collateral

Open Records

Podcast - Beyond the Dais

Presentations

Press Conferences

Press Releases

Social Media

Talking Points for Commissioners and Staff

Website

Video Productions

OUTREACH

Annual County Fair

Collaboration with Partner Agencies

Community Outreach

Emergency Preparedness Exercises

State of the Region

Special Events

Video Productions

EL PASO COUNTY | STRATEGIC COMMUNICATION & ENGAGEMENT PLAN PAGE 10
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The County's communication plan engages with the public and allows for mutual understanding and collaboration.

SOCIAL MEDIA PRESENCE

El Paso County

Facebook

Instagram

LinkedIn

Nextdoor

Twitter

Website

YouTube

County Clerk & Recorder

Facebook

Instagram

Twitter

Website

YouTube

4th Judicial District Attorney

Facebook

Instagram

LinkedIn

Twitter

Website

Public Health

Facebook

Instagram

Twitter

Website

YouTube

Pikes Peak Workforce Center

Facebook

Instagram

LinkedIn

Twitter

Website

YouTube

Sheriff

Facebook

Instagram

Twitter

Website

YouTube

EL PASO COUNTY | STRATEGIC COMMUNICATION & ENGAGEMENT PLAN PAGE 11

MEDIA POINTS OF CONTACT

COMMUNICATIONS EXECUTIVE DIRECTOR

Vernon Stewart

719.520.5540

VernonStewart@elpasoco.com

COMMUNICATIONS DEPUTY DIRECTOR

Natalie Sosa

719.520.6250

NatalieSosa@elpasoco.com

DISTRICT ATTORNEY'S OFFICE INFORMATION OFFICER

Howard Black

719.520.6084

HowardBlack@elpasoco.com

DEPARTMENT OF HUMAN SERVICES INFORMATION OFFICER

Kristina Iodice

719.444.5533

KristinaIodice@elpasoco.com

PUBLIC HEALTH INFORMATION OFFICER

Michelle Beyrle

719.578.3239

MichelleBeyrle@elpasoco.com

PIKES PEAK WORKFORCE CENTER

Becca Tonn

719.499.0642

BeccaTonn@elpasoco.com

SHERIFF'S OFFICE INFORMATION OFFICER

Karla Schmidt

719.520.7141

KarlaSchmidt@elpasoco.com

EL
COUNTY | STRATEGIC COMMUNICATION & ENGAGEMENT PLAN PAGE 12
PASO

COLORADO OPEN RECORDS REQUEST

Michael Madsen

719.520.6403

EPCCORA@elpasoco.com

EL PASO COUNTY SOCIAL MEDIA

Deborah Contreras

719.520.6569

EPCPIO@elpasoco.com

EL PASO COUNTY TV CHANNEL

Vernon Stewart

719.520.5540

EPCPIO@elpasoco.com

EL PASO COUNTY WEBSITE

Samantha Radomski

719.520.????

SamanthaRadomski@elpasoco.com

EL PASO COUNTY | STRATEGIC COMMUNICATION & ENGAGEMENT PLAN PAGE 13

KEY PERFORMANCE INDICATORS

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EL PASO COUNTY | STRATEGIC COMMUNICATION & ENGAGEMENT PLAN PAGE 15
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