OURBRAND OVERVIEW FirstImpressions

El Paso County is a regional leader providing valued and necessary community services in the most cost-effective manner. We are recognized as a national model and proven leader in providing excellent citizen services reflecting our community’s values and traditions.

El Paso County strives for and embraces partnerships and innovation in developing a sustainable and vibrant regional economy. We deliver efficient, transparent, and effective services.

The use of El Paso County's logo, seal, and overall visual identity reflect our values, mission, and the role we play in the community we serve. Correct use and interpretation of our marks maintains consistency, representing the pure character and intention of our brand. Use of our logo and subsequent marks (our brand) act as visual ambassadors for who we are and what we do.

This document serves as a guide for both internal and external use of our brand, marks, and overall visual representation for departments which report to the El Paso County Administrator. Nothing in this policy should be construed as a mandate to an independent county-wide elected official.