EL TALLER 1 May to 28 May Basic Stats
2
230
FANS
FANS
over the past 30 days
Demographics
25-34
FEMALE
YEARS OLD
59%
41%
HERE’S WHERE THEY LIVE
Geo
(location of fans, by country)
SPAIN
ITALY
MEXICO
GERMANY
FRANCE
CHILE 2
UNITED STATES 2
ARGENTINA 2
GREAT BRITAIN 2
SWITZERLAND 1
168
31
12
OK cool, but how well is the content
2
WHO SEES, CLICKS ON, AND TELLS ‘STORIES’ ABOUT THE CONTENT?
PERFORMING?
483
4
7
5
IMPRESSIONS
ENGAGEMENTS
STORIES
(Views of any content)
(Any click)
(Deeper engagement: likes, shares, etc.)
This ratio can give an idea of how effectively content engages the audience
WHO IS SPREADING THE WORD?
Storytellers
And deeply engaging with content?
5
STORIES
4
PEOPLE
?
NORTH AMERICA 0
0
Virality
HOW MANY PEOPLE SAW THE CONTENT? These ratios can give a good idea of ‘virality’ and ‘reach’
106
UNIQUE IMPRESSIONS
11
VIRAL UNIQUE IMPRESSIONS
4
STORYTELLERS If the numbers in this chart are close together, it can mean that the content was very ‘viral’
# of people who saw the content anywhere on facebook # of people telling ‘stories’ (stories increase content reach) # of people who saw the content after a friend told a ‘story’ about it)
EL TALLER