Academic cv elvirabolat

Elvira Bolat C113, Christchurch House, Business School Talbot Campus, Fern Barrow, Poole, BH12 5BB ebolat@bournemouth.ac.uk (01202) 968755

ACADEMIC QUALIFICATIONS Bournemouth University PhD, post viva final stage, corrections

Bournemouth, United Kingdom

Expected 07/2015

Bournemouth University PG Certificate in Education Practice

Bournemouth, United Kingdom

Expected 02/2015

Bournemouth University MSc Management with Marketing

Bournemouth, United Kingdom

10/2010

Finance Academy under the Government of Russian Federation Baccalaureate in Economics

Moscow, Russian Federation

09/2009

Northumbria University BA (Hons) Finance and Investment Management

Newcastle upon Tyne, United Kingdom

06/2008

TEACHING & APPOINTMENTS Lecturer in Marketing

Bournemouth University

1/11/2012current

Programme Leader, BSc (Hons) Marketing

Bournemouth University

1/07/2013current

Part-time Lecturer Marketing and management related subjects

Bournemouth University

01/2011 – 10/2012

Profile of Teaching PG: The Connected Consumer (Unit Leader); Research Methods; Contemporary Issues in Marketing; Marketing Communications (Unit Leader) Profile of Teaching UG: Digital (Interactive) Marketing (Unit Leader); Development management competencies; Introduction to Management

EMPLOYMENT Managing Director’s Assistant RusElAvto (Cargo, Transportation and Construction Company)

Moscow, Russia

12/2006 – 09/2007

st

Specialist of 1 Category Contracts Department, Transneft, Centre of Project Management

Moscow, Russia

07/2006 – 09/2006

RESEARCH ACTIVITY Bolat, E. and Kooli, K., 2015. Businesses’ ubiquitous fantasy through mobile social media capability. Accepted paper for Journal of Business and Industrial Marketing.

Bolat, E., 2014. Using tablets for e-assessment of project-based learning. In: 13th European Conference on e-Learning ECEL-2014 30-31 October 2014 Copenhagen, Denmark.

Bolat, E., 2014. Why to use mobile technology? In: Academy of Marketing Conference 2014 7-10 July 2014 Bournemouth, UK. Bolat, E., 2014. Mobility - Unveiling the essence and value of mobility. In: European Academy of Marketing Conference 3-6 June 2014 Valencia, Spain. Valencia: European Academy of Marketing; Universitat de València, 174.

Bolat, E., Kooli, K. and Wright, L.T., 2013. Motivation of social media users to engage with brands’ fanpages. In: 2013 MAG Scholar Conference 11-14 November 2013 Dubai.

Kooli K. and Bolat, E., 2013. “Like” button and beyond, motivation of social media users to engage with brands’ fanpages”, Qualitative Market Research: An International Journal.

Bolat, E. and Kooli, K., 2013. Mobile Social Media as a Strategic Capability: Expanding Opportunities Social Media Has to Offer to B2B Firms. Academy of Marketing conference 2013, 9-11 July Cardiff.

Bolat, E. and Apostolakis, C., 2012. Mobile Technology Capabilities in Creative Service Firms: A Resource-based Perspective. British Academy of Management 2012 Conference, 11-13 September Cardiff.

Bolat, E., Aroean, L., and Robson, J., 2012. Exploring the mobile technology deployment process in a creative B2B service industry. Academy of Marketing conference 2012, 3-5 July Southampton.

This paper won the Best paper award in a track “Competitive Intelligence, Analysis & Strategy”.

Bolat, E. and Aroean, L., 2012. Does mobile technology influence service innovation? AMA SERVSIG 2012: International Service Research Conference, 7-9 June Helsinki, Finland.

DOCTORAL STUDENTS Ediz Edip Akcay, Project Title: GLOBAL FIRMS’ PARTNERSHIP WITH LOCAL FIRMS FOR MARKETING COMMUNICATION CAMPAIGNS AND THEIR IMPLICATIONS ON END CUSTOMERS’ LOYALTY, Start Date: May 2014.

MEMBERSHIP OF PROFESSIONAL BODIES Institute of Direct and Digital Marketing Charted Institute of Marketing European Academy of Marketing British Academy of Management, Membership ID No: 25301 Academy of Marketing

RESEARCH GRANTS Biggins, D., Bolat, E., Crowley, E., Dogan, H., and Dupac, M., 2014. Developing a bank of multiple-choice questions (MCQs) using Peerwise. BU Fusion Investment Fund, £16000.

(Successful, awarded).

Sreedharan, C., Thorsen, E., and Bolat, E., 2014. This Is Where I Study: Social Journalism on Facebook. BU Fusion Investment Fund, £7411. (Successful, awarded).

Dogan, H., Jiang, N., Taylor, J., Faily, S., and Bolat, E., 2014. Bournemouth University Computer Human Interaction (BUCHI). BU Fusion Investment Fund, £5300 (Successful, awarded).

Kooli, K. and Bolat, E., 2013. Organising and running the B2B marketing colloquium "Recent Challenges and Advances in B2B Marketing", Santander/BU, £5000 (Successful, completed).

Bolat, E., Burr, C., Birch, D., Adi, N., McAndrew, M., and Howell, M., 2014. The short course in digital marketing. TVTC Saudi Arabia, £20000.

Elvira Bolat C113, Christchurch House, Business School Talbot Campus, Fern Barrow, Poole, BH12 5BB ebolat@bournemouth.ac.uk (01202) 968755

Biggins, D., Bolat, E., Crowley, E., Dogan, H., and Dupac, M., 2014. Developing a bank of multiple-choice questions (MCQs) using Peerwise. BU Fusion Investment Fund, £16000.

Bobeva, M., Birch, D., Bolat, E., and Roushan, G., 2014. Developing a Blended MBA at Bournemouth University. JISC, £200000.

Birch, D., Bolat, E. and Roushan, G., 2014. Social media as a tool for the co-creation of learning through pedagogic partnerships.

HEA, £13338 Kooli, K. and Bolat, E., 2013. Firms Originating in ‘Second Life’: Identifying and Mapping their Distinctive Capabilities for Future Progress. BU Fusion Investment Fund, £8110.

Sekhon, Y. and Bolat, E., 2013. The role of teaching methods (pedagogy) in equipping marketing graduates with the relevant skill set in an increasingly digitalised industry (a study of digital devices and social networking in teaching). Academy of Marketing, £2000.

Bolat, E. 2012. Mobile technology adoption and deployment by creative companies in Russia.

Santander, £5000.

EXTERNAL RESPONSIBILITIES Bournemouth and Poole College, External moderator for Access to HE Diploma (Business Studies) (2014-2016) Academy of Marketing, Deputy chair for B2B SIG (2013-current) Journal of Marketing Management, Reviewer (2014-current) Journal of Technology Analysis and Strategic Management, Reviewer (2013-current) Journal of Business and Industrial Marketing, Reviewer (2012-2013) European Academy of Marketing, Reviewer (2012-current) Academy of Marketing, Reviewer (2012-current)

PUBLIC ENGAGEMENT & OUTREACH ACTIVITIES Bolat, E., 2014. Guest lecture on "Changing nature of marketing communications", UK Education Exhibition, British Consul, Corithia Hotel, St. Petersburg, Russia, 7 October 2014.

Bolat, E., 2014. Guest lecture on "Changing nature of marketing communications", UK Education Exhibition, British Consul, Ritz Carlton, Moscow, Russia, 5 October 2014.

Bolat, E. Academic workshop "Mobile momentum: Creating opportunities and being SMART", Budmouth College, Weymouth, 4 December 2013 Bolat, E. (lead). BU Festival of Learning workshop "Mobile technology: Distraction or touch point in education and professional development?", Bournemouth University, 11 June 2013.

Co-facilitators: Elvira Bolat, Dr. Milena Bobeva, Dr. Kaouther Kooli Bolat, E. (lead). BU Festival of Learning workshop "Mobile momentum: Creating opportunities and being SMART", Bournemouth University, 10 June 2013

HONOURS Best paper in track: “Competitive intelligence, analysis and strategy” for the paper “Exploring the mobile technology deployment process in a creative B2B service industry” (Academy of Marketing, 2012) Nominated for Vice-Chancellor's Staff Awards 2014: Collaborative Team (Bournemouth University, 2014)

AREAS OF EXPERTISE • •

Mobile technology Capabilities

Languages Computer Training

• Service innovation • Digital marketing

SKILLS

• •

Marketing communications Qualitative research

English, Russian, Turkish Microsoft Office, Mac OS, SPSS, NVivo, Wordpress

REFERENCES – Available on request